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Archive for April 8th, 2014

RED RELIES ON NIPROS CAMERA SYSTEMS FOR NAB DEMOS

LAS VEGAS – NAB BOOTH #N314: Seeking a high performance camera system to support NAB demos of their 4K/HD EPIC DRAGON Cinema Camera, RED Digital Cinema engineers reached out to Samaserve CTO Sal Sandoval for details on the Nipros LS-750GT and LS 750 camera-mounted fiber adapter systems. The demos, scheduled throughout the 4-day NAB Show, will find the DRAGON providing a live 4K feed produced at the Vizrt booth (#SL2419)’s “Virtual Studio” set that will be sent to the Snell booth (#N1820), located in separate halls, via fiber-optic cabling for viewing and live switching

“I first learned about the LS-750 and 750GT Systems from Sal Sandoval last year,” said Steve Pizzo, co-founder of Element Technica, a division of RED Digital Cinema. “I reached out to Samaserve in December when we began formulating our NAB 2014 demo program. We needed a comprehensive camera system capable of flawlessly transmitting uncompressed 4K and HD signals simultaneously from Vizrt’s booth to Snell’s booth for display on a large, high res Samsung screen. The specs on the Nipros System met all our requirements.”

In February and March, Nipros’ Sandoval provided Pizzo with an LS-750 system for testing at the Red facility in Burbank. The rig’s signal conversion and other features for 4K acquisition performed flawlessly. “Those trials convinced us that the system was ideal for our purposes,” Pizzo said. “[Sandoval] then demoed a 750GT system, which further assured us that Nipros met all of our needs.”

The flagship Nipros LS-750/GT camera-mounted fiber adapter system, which is being used at the Vizrt Demo area in booth SL2419, supports virtually any 4K camera. The system acquires and flawlessly passes simultaneous uncompressed 4K and HD signals for distances of up to 1.24 miles with the option of distances beyond 6.2 miles. The LS-750/GT offers users five 3G SDI streams directly out of the camera, as well as one return 3G/HD-SDI/SD-SDI signal. All types of 4K plus HD, or five separate HD streams, can be transported simultaneously, with the ability to mix the five asynchronous 3G/HD/SD streams independently. RED Digital is using 4K signals from a Nipros LS 750 System at the Snell booth where the feed is switched live via a Kahuna 360. Both the LS 750/GT, which offers up to 300 watts of power at the camera and has 12/24-volt capability, and the LS 750 which offers 60 watts of power, are on display at the Nipros booth as well as on the RED and Vizrt demo sites.

“Nipros Systems was a primary catalyst behind my partners and I deciding to form Samaserve,” Sandoval said. “Earning this level of support at an early stage in the introduction of an important new system is critical. We are extremely pleased to have earned RED’s trust to support their DRAGON Cinema Camera Demos.”

Photo: Nipros Systemized Camera System in use with a RED DRAGON Cinema Camera for NAB 2014 live demos at the Las Vegas Convention Center.

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Samaserve \ sam-ma-serve \ n 1 An enabler 2 : Sole authorized Sales, Marketing, Service and Support arm for the entire Nipros (nee- pros) range of broadcast and professional digital video production technology 3 : Samaserve offers 3 a : systemized, 2K, 4K, HD-compatible and SD camera solutions 3 b : deep product knowledge 3 c : proactive, cost-effective, future-proofing counsel 4 : connectivity via www.samaserve.com

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Lighting Designer Ira Levy Selects Clay Paky Fixtures for H&M Flagship Store in Times Square

When Swedish retail giant H&M opened its newest US flagship store in Times Square, lighting designer Ira Levy selected Clay Paky Sharpy and A.leda Wash K10 LED-based lights to enhance the store’s futuristic, high-tech look. A.C.T Lighting is the exclusive distributor of Clay Paky fixtures in North America.

The H&M Times Square branch encompasses 42,000 square feet and has a number of tech-savvy features, including a mezzanine with Social Media Lounge, 7,000 square feet of LED screens, a 53-foot glitter wall, interactive mannequins and a virtual runway for shoppers. Lady Gaga cut the ribbon to open the new store and spent time with 20 lucky shoppers who had waited overnight in line for the privilege of being the first through the doors.

“The idea was for the store to appear as if shoppers were coming to a New Year’s Eve party 24 hours a day,” says Ira Levy who heads New York City-based Levy Lighting | NYC. “The flagship store is located across from where the ball drops on New Year’s Eve, and it has a club environment with lots of glitter and reflective surfaces. We use moving lights to add energy to the retail experience and shoot the lights against all the reflective surfaces, almost like a stylized mirror ball.”

Levy has employed Sharpys and A.ledas in the space. “The ceiling height is about 60 feet, so we wanted to have a light that is able to punch through the ambient light in a highly-illuminated space. But we also needed to hit all the way to the ground floor. Sharpy gives me that,” he says.

Levy was also looking for a fixture “with a very long lamp life. We have scheduled maintenance four times a year based on calculating Sharpy’s lamp life,” he explains.

The A.leda Washes give Levy the option of color washes in that same area. “The zoom gives me a lot of range,” says Levy. “I’m able to have tight beams for long throws and wider beams to illuminate shorter distances. I wanted color out of an automated light and something that had a long maintenance life, and I get both from the A.ledas.”

The lighting designer reports that he’s been “very happy” with both fixtures, which are “working great” in the high-profile store. “I used to work with Clay Paky and know the quality and reliability of the units. A lot of companies make [moving light] fixtures, but I wanted top quality motors and have been happy with Clay Paky’s in the past. I’m very happy with their performance.”

Levy was also impressed with A.C.T Lighting’s customer service. “They’ve been great, really supportive with very good back up,” he reports. “A.C.T staff members have been very responsive to everything and always available to me. I’ve never had to wait for anything.”

Francesco Romagnoli, Clay Paky Area Manager for North and Latin America, commented, “The A.ledas and Sharpys work very well together in the H&M store and we’re honored to have been chosen to help illuminate this retail institution.”

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Blackmagic Design Announces Powerful ATEM 2 M/E Production Studio 4K

New advanced Ultra HD live production switcher allows live production in SD, HD and Ultra HD, with 20 6G-SDI sources, SuperSource™, DVE, motion graphics and much more!

NAB 2014, Las Vegas, USA – April 7, 2014 – Blackmagic Design today announced ATEM 2 M/E Production Studio 4K, a new extremely powerful 2 M/E based Ultra HD live production switcher with 20 6G-SDI inputs, SuperSource layering engine and much more for $3,995.

ATEM 2 M/E Production Studio 4K will be shown on the Blackmagic Design NAB 2014 booth at #SL219.

The new ATEM 2 M/E Production Studio 4K includes 20 independent SD, HD or Ultra HD 4K video inputs with each input featuring a full frame synchronizer. ATEM 2 M/E Production Studio 4K also includes all the features expected from a professional switcher, including chroma key, transitions, DVE, media pool, downstream keyers, audio mixer, two multi view outputs and 6G-SDI and HDMI 4K video connections.

This new high end model of the ATEM Production Studio family includes all the powerful features of the other models as well as the exciting SuperSource multi layer processor. SuperSource provides customers with a completely separate 5 layer switcher with the power of 4 picture in picture DVEs and 4 keyers assigned to any ATEM video input. SuperSource allows for multi camera interviews or picture in picture production while leaving all M/Es, keyers and the DVE completely free for other tasks.

ATEM 2 M/E Production Studio 4K supports 6G-SDI so it can be switched between most SD, HD and Ultra HD video formats instantly. Ultra HD is four times the resolution of regular high definition video for a massive 3840 x 2160 frame size. The new 6G-SDI and HDMI 4K video connections effortlessly handle Ultra HD and customers can connect all cameras using a single cable. There is also a high definition down converted HD-SDI program output for when the switcher is operating in Ultra HD formats, but a regular HD program feed is required.

The ATEM 2 M/E Production Studio 4K features a strong and elegant 2 rack unit machined aluminum front panel based design. The front panel keypad lets customers select between each of the 6 independent auxiliary output sources and the 5 inch LCD screen provides instant feedback on the status of the auxiliary output. The aux switching is also a valuable tech monitoring tool for setting up and for live aux switching during production.

The ATEM 2 M/E Production Studio 4K includes the ATEM Software Control Panel for both Mac and Windows that provides complete control of the switcher from a laptop or desktop computer. This software provides full control of transitions, keyers, built in audio mixer and switcher settings. If customers prefer working with a traditional hardware control panel they can add either a ATEM 1 M/E Broadcast Panel or ATEM 2 M/E Broadcast Panel.

ATEM 2 M/E Production Studio 4K features two built in multi view monitoring outputs so customers can view all sources on a single SDI monitor or HDMI TV. Because the multi view outputs are down converted to HD, even when operating in Ultra HD, customers can still use commonly available HD monitors or televisions. Each of the two multi view outputs includes independent views for program, preview and 8 switcher sources.

ATEM 2 M/E Production Studio 4K includes the same high quality transitions found on regular high definition professional switchers, but now all these transitions operate in native Ultra HD. Customers get the choice of mix, dip and wipe effects with full control of the transition type, pattern, length and other attributes. ATEM 2 M/E Production Studio 4K includes 2 built in media players that can store up to 32 full resolution Ultra HD still frames with key and fill. Media players are ideal for lower third name straps, logos and more. ATEM 2 M/E Production Studio 4K also includes a Photoshop™ plug in that allows direct download of graphics and titles from Photoshop to the switcher.

For seamless multi layering, ATEM 2 M/E Production Studio 4K includes 4 upstream keyers and 2 downstream keyers. The upstream keyers includes independent chroma, pattern, shaped and linear keying. These keyers are independent of the SuperSource processor which adds another 5 layers to the massive number of layers available in this switcher.

A built in audio mixer is also included that allows any switcher to use embedded HDMI and SDI audio from cameras as well as external audio from the analog XLR and HiFi audio inputs. Customers can use the mixer in direct input mixing or in audio follow video where the audio from each camera will automatically be cross faded while switching. The analog audio inputs are great for microphones, audio mixers or music players.

ATEM 2 M/E Production Studio 4K uses an aviation grade operating system that ensures mission critical reliability, unlike cheap computer based switchers that interrupt video if the computer crashes.

“With a flood of Ultra HD televisions hitting the market, consumers are gearing up for an amazing transition into a cinema viewing experience in the home! This new ATEM 2 M/E Production Studio 4K is a massive switcher that’s $1000 less than the model it replaces, but features a better design, better technology and many more inputs, plus of course the ability to operate in Ultra HD!” said Grant Petty, CEO, Blackmagic Design. “Live production is the fastest way to generate massive amounts of Ultra HD content quickly and live events offer some of the most exciting sources for entertainment. We think even the largest broadcaster will find the new ATEM 2 M/E Production Studio 4K has all the features and inputs they require for large complex live production jobs!”
ATEM 2 M/E Production Studio 4K Key Features

Full 2 M/E switcher with each M/E featuring media players, chroma key, transitions and more.
Switcher can be switched between SD, HD and Ultra HD video formats instantly.
2 x built in multi view allows 16 sources, 2 x previews and program on HD-SDI and HDMI outputs.
20 x inputs for a total of 20 x 6G-SDI and 1 x HDMI input. All inputs feature auto re-sync.
2 x 6G-SDI program outputs, 1 HDMI 4K program out and 1 down converted HD-SDI program out.
Built in media pool graphics storage for 32 RGBA Ultra HD stills and 180 frame Ultra HD clips.
Built in full motion 2D DVE with position, scale, resize and rotate features.
Built in SuperSource allows 4 DVE’s and 4 keys layered as an independent video source.
2 media players allow graphics to be connected to keyers for fill and key layering.
Transitions include cut, mix, dip to color, SMPTE wipes and more.
4 upstream keyers include chroma keyer and 2 downstream keyers are included.
6 auxiliary outputs include front panel aux switching buttons and LCD screen for viewing.
Built in audio mixer live mixes embedded audio from all video inputs and independent audio inputs.
Balanced XLR stereo analog audio inputs and 1 HiFi RCA stereo audio inputs into built in audio mixer.
Audio mixer main and preview outputs onto balanced XLR audio outputs and on all video outputs.
Internal sources include black, color bars, two color generators and media pool.
Ethernet connection for control panel connection. Mac and Windows control panel software included.
Compatible with all ATEM Broadcast Panel control panels when hardware panel is required.
Black Burst and HD-Tri-Sync genlock input for integration into large systems.
Compact 2 rack unit size is perfect for when a lot of power is required in a portable solution.

Availability and Price

The ATEM 2 M/E Production Studio 4K is available now for US$3,995 from Blackmagic Design resellers worldwide.
Press Photography

Product photos of the ATEM 2 M/E Production Studio 4K, and all other Blackmagic Design products, are available at www.blackmagicdesing.com/press/images
About Blackmagic Design

Blackmagic Design creates the world’s highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and real time film scanners for the feature film, post production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in quality and affordability in post production, while the company’s Emmy™ award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including 6G-SDI and 12G-SDI products and stereoscopic 3D and Ultra HD workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore and Australia. For more information, please go to www.blackmagicdesign.com.

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Blackmagic Design Announces Blackmagic Studio Camera

Introducing the world’s smallest live broadcast camera with the world’s largest viewfinder!

NAB 2014, Las Vegas, USA – April 7, 2014 – Blackmagic Design today announced Blackmagic Studio Camera, a new camera specifically designed for live production and available in 1080 HD and Ultra HD models starting from only $1,995.

Blackmagic Studio Camera will be demonstrated on the Blackmagic Design NAB 2014 booth at #SL219.

Blackmagic Studio Camera is one of the most advanced broadcast cameras for live production because it includes features specifically targeted at the requirements of live production! Currently customers often need to use cameras designed for general video production for live work and this means they don’t get features that live production demands, such as large viewfinder, talkback, tally, optical fiber and a super strong metal design.

Inside the incredibly tough and lightweight magnesium alloy body, the Blackmagic Studio Camera features a very large 10” viewfinder, long duration 4 hour battery, talkback, tally indicators, phantom powered microphone connections and built in optical fiber and SDI connections that let you connect to a live production switcher with a single cable!

One of the problems of cameras used in live production is small viewfinders and the Blackmagic Studio Camera includes a massive 10 inch screen that allows incredible creativity when framing and accurately focussing. The viewfinder’s LCD is extremely bright and has a very wide viewing angle so it is perfect for use even in direct sunlight. The camera also includes a large fold up sun shield making it perfect for outdoor use and the sun shade also acts as a privacy shield when in use.

The Blackmagic Studio Camera features an active Micro Four Thirds lens mount that is compatible with an incredibly wide range of lenses and adapters. This allows customers to use high quality photo lenses for smaller setups or fixed camera use, and then use high end broadcast ENG lenses for large live broadcasts using an MFT to B4 lens mount adapter. This means customers can start out with a more affordable setup based on photo lenses and then move to larger but more expensive ENG lenses as they grow their business.

The Blackmagic Studio Camera includes a built in fiber optic connection, allowing customers to get the many advantages of long lengths and small size and weight of optical fiber for a single thin tether cable to connect cameras to your live production switchers. The optical fiber connection is bi-directional and carries HD or Ultra HD video with embedded audio, talkback, tally and even camera remote control. The built in talkback allows the camera operator and crew to communicate at all times during production using commonly available and very robust general aviation headsets for better quality talkback with better noise canceling at a much lower cost.

The Blackmagic Studio Camera supports the tally SDI standard used on the ATEM range of live production switchers and tally lights illuminate automatically with a light on the front for talent, and a light above the viewfinder for the operator, making it easy for the cast and crew to see which cameras are on air. To allow independent operation with only a single optical fiber cable, the Blackmagic Studio Camera also includes a massive 4 hour battery that means the camera has enough power for use on long live productions as well as setup time before the event starts. The operator side control panel allows instant access to focus, iris and on screen menu settings. On screen menus are overlaid on the viewfinder and slide on and off as needed.

“I have dreamed of a camera perfectly designed for live production for a long time”, said Grant Petty, CEO, Blackmagic Design, “When we looked at how we would design a camera for live production what really surprised us was how small we could make it, but then the viewfinder would also become small. We did not want a small viewfinder, we wanted a very large viewfinder and so we ended up with this amazing camera that’s incredibly tiny, but then the viewfinder is incredibly large. It’s really a dream to operate a camera with such a large viewfinder and it’s amazing the detail in focus and framing that’s available to the operator! I totally love this camera and it’s my dream product!”
Blackmagic Studio Camera Key Features

High resolution 1080HD in HD model and Ultra HD sized sensor in 4K model.
Built in large 10 inch super bright wide viewing angle LCD viewfinder with sun shade.
Built in optical fiber and regular SDI connections for camera output and monitoring input.
Compatible with high quality Micro Four Thirds lenses. Compatible with other mounts via common third party adapters such as B4 broadcast lens mount.
Built in, two way digital quality talkback using high quality affordable general aviation headsets.
Includes front and rear tally indicators using tally over SDI protocol.
Features all standard connections, including dual XLR balanced mic/line audio in with switchable phantom power, headphone and microphone jack for talkback, LANC remote control and standard 4 pin XLR broadcast standard DC 12V power connection.
On screen menus for all camera settings.
Supports 23.98, 24, 25, 29.97, 30 and up to 60 fps in HD model, up to 30 fps in 4K model.
Compatible with ATEM range of live production switchers.

Availability and Price

Blackmagic Studio Camera HD is available now for US$1,995 and the Blackmagic Studio Camera 4K will be available in June for US$2,995 from Blackmagic Design resellers worldwide.
Press Photography

Product photos of the Blackmagic Studio Camera, and all other Blackmagic Design products, are available at www.blackmagicdesing.com/press/images
About Blackmagic Design

Blackmagic Design creates the world’s highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and real time film scanners for the feature film, post production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in quality and affordability in post production, while the company’s Emmy™ award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including 6G-SDI and 12G-SDI products and stereoscopic 3D and Ultra HD workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore and Australia. For more information, please go to www.blackmagicdesign.com.

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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