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Archive for April 10th, 2014

HARMAN’s AKG Enters the Aviation Market with Introduction of AV100 Headset

FRIEDRICHSHAFEN, Germany – At AERO Friedrichshafen 2014, HARMAN’s AKG announced it is expanding into a new market with the introduction of its AV100 aviation headset, the company’s first headset designed for general aviation pilots. The AV100 utilizes proprietary hybrid noise-reduction technology to block cockpit noise and offers features specifically designed for aviation use. The AV100 was developed in collaboration with pilot Hannes Arch, a member of the Red Bull Air Race Team and Red Bull Air Race World Series champion.

“When AKG approached me to collaborate on their first aviation headset, I was totally confident that we could create the best product of its kind,” said Arch. “By combining my piloting experience with AKG’s more than 65 years of experience in acoustical design, I am confident we have set a new standard for aviation headsets.”

The AKG AV100 employs exclusive AKG-developed hybrid active noise-cancelling technology and signal processing that is calibrated to most effectively attenuate the specific frequencies heard within an airplane. The addition of a superior audio reproduction system creates the most enjoyable and relaxing listening environment within today’s market. The AV100 incorporates top-quality drivers and electronics to deliver clear, intelligible speech and music reproduction. It has a built-in microphone and boom that can be mounted on either the left or right side of the headset. The windscreen is washable, replaceable and a spare is included in the premium carrying bag.

The AV100 offers a number of additional aviation-centric features. It has built-in LED map lights on each ear cup that provide illumination during night flights or added visibility in cockpits with dim lighting. Its cable-mounted control unit offers Bluetooth connectivity and an AUX input enabling wireless or wired interfacing with navigation devices, tablet PCs, phones or other devices. An adjustable automatic input switch lets the wearer set his or her audio preferences so that intercom messages take precedence over other channels if so desired. The headset has a 6-pin LEMO connector and a standard dual-plug adapter is included. The AV100’s large padded ear cups and headband ensure lasting comfort even during long flights.

The AKG AV100 comes with a premium carry bag with enough spare space for sunglasses, navigation devices, a tablet device and more.

HARMAN (www.HARMAN.com) designs, manufactures, and markets a wide range of infotainment and audio solutions for the automotive, consumer, and professional markets. It is a recognized world leader across its customer segments with premium brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, and Mark Levinson® and leading-edge connectivity, safety and audio technologies. The Company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of 14,800 people across the Americas, Europe, and Asia and reported sales of $4.7 billion for the last twelve months ended December 31, 2013.

Hitachi Unveils CP-WU13K DLP Projector

CHULA VISTA, California, April 10, 2014 – Delivering a high-performance, 3G SDI-ready projector with a dynamic feature set and broadcast capability, Hitachi America, Ltd., Digital Media Division, Business Solutions Group is introducing its Professional Series CP-WU13K DLP projector. The Hitachi CP-WU13K projector offers 13,000 lumens brightness plus advanced functionality and flexible installation features, making it ideal for large auditoriums, broadcast applications, conference rooms, museums, and concert or stage productions.

The CP-WU13K is 3D-ready, incorporates four digital inputs for added versatility and broadcast capability, plus a high-performance filter reducing dust sticking to critical components. For even greater image quality, the CP-WU13K features 3-chip DLP technology and is equipped with 3G SDI. A standard in the broadcast industry, 3G SDI can transfer 1080p signal via coaxial cable.

The CP-WU13K offers DICOM® (Digital Imaging and Communications in Medicine) Simulation Mode, which projects grayscale images to approximate DICOM Part 14 specifications. This mode is ideal for viewing grayscale medical images, such as X-rays, for training and educational purposes. The CPWU13K is also equipped with edge-blending functionality, which achieves the seamless projection of one image using multiple projectors. A specialized application also offers geometric correction, making projection possible on spherical surfaces and surfaces with corners, as well as conventional flat screens.

The CP-WU13K features motorized zoom, focus and lens shift control allow for a greater range of installation possibilities, enabling users to make fine adjustments via remote control or an RS232/IP device. In addition, six optional lenses are available with the CP-WU13K for even greater versatility.

With Hitachi’s Picture by Picture function, content from two sources can be displayed simultaneously, side by side on one screen. Any two sources can be used, including two HDMI sources, with both images sharing equal screen size. This is ideal for teleconferencing applications. Meanwhile, Hitachi’s Picture in Picture function enables users to display one image inside another image using any two sources. The CP-WU13K also features Hitachi’s Perfect Fit 2 image adjustment system, which corrects for any geometric image distortion and precisely fits the images to the screen or tabletop.

The CP-WU13K is equipped with a highly reliable dual lamp system, meaning if one lamp stops functioning during use, the second lamp activates and projects the image with no interruption in the projection. In addition, 24 hours of continuous operation is available with the Alternative Mode, which alternates the use of the two lamps. Embedded networking technology offers the ability to manage and control multiple projectors over a LAN connection. Also, Hitachi’s PJMessenger function allows text messages and audio alerts to be sent on all networked projectors throughout an entire campus or facility.

The CP-WU13K is backed by a 3-year warranty and Hitachi’s world-class service and support programs.

For more information on Hitachi projectors visit www.hitachi-america.us/projectors

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About Hitachi
Hitachi America, Ltd., headquartered in Tarrytown, New York, a subsidiary of Hitachi, Ltd., and its subsidiary companies offer a broad range of electronics, power and industrial equipment and services, automotive products and consumer electronics with operations throughout the Americas. For more information, visit www.hitachi-america.us. For more information on other Hitachi Group companies in the United States, please visit www.hitachi.us.

Hitachi, Ltd. (TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 326,000 employees worldwide. The company’s consolidated revenues for fiscal 2012 (ended March 31, 2013) totaled 9,041 billion yen ($96.1 billion). Hitachi is focusing more than ever on the Social Innovation Business, which includes infrastructure systems, information & telecommunication systems, power systems, construction machinery, high functional material & components, automotive systems and others. For more information on Hitachi, please visit the company’s website at http://www.hitachi.com/.

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Rocky Mountain Region Catalyst AV Distribution Network Company HCA Distributing Grows Staff and Provides Details of Upcoming Vendor Expo

Denver, CO – April 10, 2014 – HCA Distributing (www.hcadist.com) – the Rocky Mountain region member of the Catalyst AV distribution network – has appointed several consumer electronics industry veterans to its sales force. The company is also gearing-up to host its annual Vendor Expo, held May 13 – 14, at its Denver headquarters.

Michael Thompson will serve as HCA Distributing sales manager for Utah, western Wyoming, western Montana and eastern Idaho markets. Thompson was formerly Rocky Mountain Sr. Account Manager for AVAD where he was responsible for New Business Development. Thompson is based in Murray, Utah. He can be reached at 385.414.2791 and via email at michael@hcadist.com.

Brett Olkowski will assume duties for HCA Distributing will call sales, product support, and outside sales for south Colorado. Previously Olkowski was a Premier Account Manager for Mountain West Distributing and also held positions at Denver Audio Designs, Soundings and Circuit City. Olkowski is located in the Denver-metro area and can be reached at HCA’s main phone number of 303.339.8969 and via email at brett@hcadist.com.

Van Coble was promoted to sales manager at HCA Distributing effective January 1, 2014. Previous to his hiring in February 2013, Coble was employed as a Residential Integrator at Arapahoe Distributing, and has extensive experience in Commercial Integration and Live Sound and Lighting with C & S Communications, Stormfront Productions, Atlantic Audio and the Blockbuster Pavilion – all in Charlotte, NC. Coble is located in the Denver-metro area and can be reached at HCA’s main number of 303.339.8969 and via email at van@hcadist.com.

Annual HCA Distributing Vendor Expo: HCA Distributing Principal Ron Perron invites all Rocky Mountain-area dealers to attend the company’s annual Vendor Expo taking place May 13th & 14th at their Denver location of 2650 W 2nd Avenue, #15. Event hours are 8 AM – 3 PM each day.

Approximately 30 vendors will be represented including TiVo, EnGenius, Atlona, Sanus, Chief, Middle Atlantic and Sonance, with additional vendors expected to be announced shortly. The Expo will consist of product presentations, mini-trainings and one-on-one time with HCA staff and vendors. Refreshments and door prizes will be provided. For more information on the Expo, contact HCA Distributing at 303.339.8969 (or toll-free at 877.532.3027) or via email at info@hcadist.com.

About Catalyst AV: Founded in 2012, Catalyst AV is a network of 12-independent consumer electronics distributors serving the residential and professional AV channels in the U.S. Catalyst AV grants manufacturers a consistent and cohesive nationwide distribution model to more than 15,000 professional integration specialists. Catalyst AV benefits integrators by delivering all the products and support necessary to execute the demands of job specifications with confidence. The Catalyst AV Board of Directors consists of Mike Hench (Electronics Source Distributors); Steve Presti (Easy Access Distribution) and Wally Whinna (Allnet Distributing). www.catalystav.com

HARMAN’s JBL M2 Master Reference Monitors Prove “Pitch Perfect” for Music Mixer Joseph Magee

NORTHRIDGE, California — Music mixer Joseph Magee, whose impressive credits include Saving Mr. Banks, Pitch Perfect, High Fidelity, Into the Wild, The Muppets, Spider-man 3 and many more, is currently on location in Baton Rouge, Louisiana, mixing music for the feature film, Pitch Perfect 2. For this music-heavy project, Magee is putting HARMAN’s JBL Professional flagship large-format M2 Master Reference Monitors to the test. Recently signed by Hollywood’s TODD-SOUNDELUX, where he is responsible for the company’s expanding music services, Magee chose the M2 system for projects at TODD-SOUNDELUX’s Hollywood facility. For Pitch Perfect 2, Magee transported his JBL M2 monitors along with a pair of JBL LSR308 studio monitors to Baton Rouge, where the film is in production. The music recording studio for the project was built specifically for the film in an existing 4-story warehouse structure.

With the objective of recording 95 percent of all the on-camera a cappella performances in a new, untested studio environment, Magee relies on the M2’s ability to provide exceptional performance in any production environment. “I’ve been using the M2 monitors in my music dub room at TODD-SOUNDELUX and I’m now getting accustomed to using them on the road,” Magee said. “I think a lot of people perceive the M2’s as monitors that are meant to be permanently installed in a control room, tuned to the room and then left alone. But the reality is these loudspeakers sound great out of the box, so taking them to Baton Rouge was an easy decision.” With the dynamic range needed for film production yet with a footprint of only 20 feet wide by 14 feet deep, the M2 is finding its way into smaller rooms where traditional cinema speakers are prohibitive. With included room EQ, the M2 system can deliver accurate response in any mix environment.

Having used other large-format studio monitors, in Magee’s opinion, JBL’s patented-pending Image Control Waveguide, coupled with JBL’s patented low-distortion D2 high-frequency driver sets the M2 apart from the pack. “The waveguide is so darn fast, I’m hearing things I haven’t heard before in my mixes and I’m hearing things differently—in a good way,” he said. “At the TODD-SOUNDELUX facilities, all the engineers who have come through have been shocked at how authoritative these M2 loudspeakers are and they’ve been amazed at the clarity of the system.”

In addition to the M2 system, Magee uses a pair of JBL’s powered 3 Series LSR308 studio monitors as his near-field listening system. In a portable, “bookshelf”-size format, and available at an entry-level price, the 3 Series studio monitors share the Image Control Waveguide technology developed for the M2 to provide detailed imaging. “In all honesty, when I was first auditioning the M2 system at TODD-SOUNDELUX, I didn’t fully understand what I was working with,” Magee noted. “But then I worked with the 308 monitors at home and it all clicked for me. I simply wasn’t used to the imaging and level of detail these speakers provide.”

To further meet Magee’s needs, JBL custom-designed a panel in its HARMAN HiQnet System Architect™ software that enables Magee to quickly create a simple, 4-band Room EQ in the DSP of the Crown I-Tech 5000 HD amplifiers being used to power the system.

Looking towards the future, Magee sees no boundaries for the M2. “I envision a lot of opportunities for different applications with the M2,” he said.

For more information on Joseph Magee, please visit his IMDB page at http://www.imdb.com/name/nm0535848/

For more information on TODD-SOUNDELUX, please visit www.toddsoundelux.com

HARMAN designs, manufactures, and markets a wide range of infotainment and audio solutions for the automotive, consumer, and professional markets. It is a recognized world leader across its customer segments with premium brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, and Mark Levinson® and leading-edge connectivity, safety and audio technologies. The Company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of 14,800 people across the Americas, Europe, and Asia and reported sales of $4.7 billion for the last twelve months ended December 31, 2013.

E & E Systems Chooses Community for Puma Club in Bangalore

E & E Systems (India) Pvt Ltd has designed and installed a Community loudspeaker system for the Puma Social Club in Indiranagar, Bangalore, operated by the world leading sports brand of the same name. India’s third most populous city, Bangalore is the capital city of the Indian state of Karnataka, located on the Deccan Plateau in the southeastern part of Karnataka.

The Puma Social Club, located above the Puma store on Indiranagar’s busiest street, provides the community with a unique venue incorporating restaurants, bars and artistic space for the country’s most prolific DJs and artists. With indoor and outdoor spaces, the multi-storey club’s open areas take full advantage of the region’s climate to create an atmospheric night environment.

For the main dance and bar areas, E & E Systems chose a combination of Community VERIS 1596, 2-way 15-inch and VERIS 8, 2-way 8-inch loudspeakers, and S-218S dual 18-inch subs. The Community VERIS Series was chosen as it provided a consistent sound quality throughout the venue, whilst delivering the significantly different sound levels required for dancefloor and bar. The well-defined dispersion patterns provided by the VERIS Series were also a great benefit in controlling sound for the various zones, with minimum spill to adjacent areas.

System processing is handled by a Symetrix Jupiter 8 and the Community loudspeakers are driven by Prym Audio and Ashley amplifiers.

Jesmon Kunjmon, Project Manager of E & E Systems, commented, “The Puma Social Club in an innovative and exciting new venue and we have provided a system that delivers the quality sound it required.”

Competing across all retail brands in India, The Puma Social Club was recently awarded The Best Marketing Concept of the Year by ET Retail Awards.

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Graton Casino wins with Sophisticated AV

Billed as “California’s Finest Casino”, Graton Casino is a Native American Casino located north of San Francisco not far from California’s famed wine country. Graton’s 340,000 square foot venue includes the casino itself with 3000 slots and 144 gaming tables, a poker room and high limit room, several restaurants, a food court and themed bars which feature live bands and DJs.

Graton’s attractive, open design includes sophisticated AV systems throughout the entire venue. AVDB Group, an integrator headquartered in Tempe, Arizona, installed Graton’s AV systems and completed much of the AV system design work after the original design firm ceased business operations.

Scott Oosthuizen, AVDB Group CEO, says Graton’s AV systems’ functionality and programming are comparable to the best casinos in Las Vegas. Graton’s AV systems communicate over a 254-channel Bluelink fiber network which distributes 48 audio sources and multiple satellite video channels. Source selection, volume control and other functions are available through Crestron control panels allowing managers to fine-tune the audio and video atmosphere for areas as diverse as the casino itself, the sports bar or the invitation-only, high-limit poker room. Graton’s audio systems are also integrated into its security system and voice paging system.

As part of their design work, AVDB Group recommended Community’s Distributed Design Series loudspeaker family for all areas of the casino. “We prefer the sound of the Community loudspeakers over the ones originally specified,” said Oosthuizen, “and substituting Community also helped us meet the customer’s budget.” Dropped ceiling areas utilize white Community D4, D8, D10 and D10SUB ceiling loudspeakers. The open-ceiling steak house features black DP6 pendant loudspeakers. Other areas, including the outdoor parking lot use white DS5 surface-mount loudspeakers. “The DS5s are weather-resistant,” said Oosthuizen, “so we were able to maintain the same sound quality indoors and outdoors.”

Local newspapers reported long lines of customers waiting to enter Graton during its opening in November of 2013 and reviews have been very positive. Oosthuizen says the casino’s owners are pleased with the sound quality throughout the casino and with the appearance and ease of operation of their AV systems.

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iGAD Productions Chooses Raptor Lightware HDMI Matrix Router for Exactech Exhibit

ECS-Raptor from HRS Control, a UDC Pro Embedded Control Server, played a key role in the Exactech exhibit at the American Academy of Orthopedic Surgery’s (AAOS) 2014 annual meeting in New Orleans.

Exactech is a fast-growing global innovator of bone and joint restoration products. The AAOS marked the introduction of ExactechGPS Guided Personalized Surgery, the first advanced surgical technology to provide a realtime, patient-specific solution in total knee arthroplasty. The cornerstone of Exactech’s exhibit was a surgical skills demo area that allowed surgeons to gain hands-on experience with ExactechGPS.

Grant Gaddis of iGAD Productions, an AV rental house based in Snellville, Georgia, was introduced to HRS Control at an earlier trade show where he found the UDC technology to be “really cool.” He remembered it when he was tasked with meeting the needs of Exactech’s AAOS exhibit.

“It’s the first time I’ve rolled out Raptor on a show,” he says. “It was great for the client and great for me to have such a user-friendly set up in one workstation.”

The Exactech exhibit featured two 55-inch monitors on the show floor and four 40-inch monitors on a front truss all positioned in a corner of the booth. The Lightware HDMI router’s four inputs were from the Exactech computer system, which showed what the surgical instruments were doing; a live camera feed; an animated demo video; and a general marketing video. The Raptor, which provided end user control of switching the Lightware HDMI router and monitors, interface was an Apple iPad customized for Exactech by iGAD using the UDC Software from HRS Control.

“The iPad screen had the company logo on it and five dummy-proof buttons that turned green when selected,” says Gaddis. “The button options were a full demo; a limited demo; stand-by mode for in-between shows, a ticker, and the marketing video and animation.”

Presenters had mics to talk about the ExactechGPS process and benefits. Thirty to 60 surgeon attendees gathered to watch each demo. “When there was a full demo, the demonstrator switched one big monitor on the GPS product and one on the camera feed,” says Gaddis. “We staggered the other monitors with the same two feeds. The presenter, armed with the iPad, could also do short, impromptu demos for attendees configuring them for one monitor while the rest of the monitors showed other feeds. Or they could press a button to switch all six monitors to show the animated surgery video or the marketing video.”

Gaddis reports that the programming interface was “great – very graphic and command-driven. I really liked the number of preprogrammed command sets. We could network in other display and switching devices, gather it all onto a control server and have all the control from a laptop and iPad.”

Gaddis saved time on site by doing all the programming at the iGAD Productions office. “We came to the show and everything worked. It was great, very solid.”

For the Exactech exhibit he also deployed a Lightware 8×8 HDMI matrix router; Lightware U.S.A., a sister company of HRS Control, is the US distributor for Budapest-based Lightware Visual Engineering products.

“It was bullet-proof,” Gaddis says. “All the command sets for it are already built into the Raptor and UDC Software. I could just go to a dropdown menu in the Raptor software, pick the router input and output for the macro. No coding had to be done.”

About HRS Control

High Resolution Systems known as HRS Control is a company with a strong systems engineering and applications background. Its founders have decades of experience in the audio visual rental and staging industry, broadcast applications, A/V installations and system design. This combined experience allows them to provide the highest possible quality solutions to its customers in the most efficient manner. For more information, visit www.hrscontrol.com.

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FUX PRODUCTIONS TAKES METRIC HALO PLUG-INS AND INTERFACE THROUGHOUT THE FRENCH COUNTRYSIDE

LYON, FRANCE – APRIL 2014: Still remarkably early in his career, Julien Collier wears many hats as a musician and sound engineer. He is a multi-instrumentalist, a composer, and an arranger; he is a sound designer, a producer, and a director; he is a recording engineer, a mix engineer, and a mastering engineer; and he is a live tech, a FOH engineer, and a monitor engineer. On the side, he works as a music coach and artist developer! Collier borrowed his alias, Fux, for the production house he established in Lyon, France. Fux Productions contains a recording studio, a composing studio, and a rehearsal room, along with Collier’s extensive industry connections. Clients have access to professional musicians of all stripes, composers, sound engineers, producers, videographers, and more. Across all those wide and varied activities, Collier relies on his Metric Halo 2882 interface and Metric Halo plug-ins for almost everything. They are his pro audio equivalent of a Swiss Army knife!

Collier’s list of clients includes many French independent labels, as well as majors such as Sony, Universal, and Warner. A few of his most recent studio projects include work with Romain Ughetto, Chasing After Time, 99 Ways to Die, and Green Money. For all of those projects, he served as producer, tracking engineer, mix engineer, and mastering engineer, and on many of them he also helped with composition and performance. “A lot of important decisions are made during the tracking,” he said. “It is critical to get the recording into the computer in the best way possible because once it becomes digital, it stays digital. I use my Metric Halo 2882 for everything. It has excellent preamps and flexible input and output routing. It’s just as useful in the studio as it is on stage, where I often use the 2882 to mix in-ear monitors. The software and hardware is very stable, and I am comfortable using it live without a problem.”

Collier’s appreciation for the 2882 made him curious about Metric Halo’s other products and inspired him to get the company’s Production Bundle, which is a complete collection of Metric Halo plug-ins. “Like the 2882, the Production Bundle is now completely integrated into my workflow,” he said. “I use Metric Halo plug-ins on everything and in every situation. They are very flexible and allow me to handle everything from subtle track correction to creative coloration and effects. I use ChannelStrip 3 to clean up my tracks with equalization, compression, and filtering. I love that the plug-in has a great deal of precision – when I adjust a parameter, I really feel it directly. The Character plug-in models different signal paths and gives me a great sound that I use all the time. I use two variants of HaloVerb on most of my productions, which combine together nicely without using a lot of DSP resources. I use the Precision DeEsser on all my vocals and on other shrill instruments, like keyboards or hi-hat. Finally, I use the Transient Control on all of my percussion and drum tracks which gives me fine-grain control of dynamics, attack, and power. It’s also often useful on acoustic and electric guitars and is a lot more reactive than other plug-ins of its type.”

ABOUT METRIC HALO Now based in the sunny city of Safety Harbor, Florida, Metric Halo provides the world with high-resolution metering, analysis, recording and processing solutions with award-winning software and future-proof hardware.

www.mhlabs.com

DANLEY SOUND LABS HOSTS TRAINING SESSIONS FOR INTERNATIONAL DISTRIBUTORS

GAINESVILLE, GEORGIA – APRIL 2014: Danley Sound Labs, manufacturer of innovative loudspeaker and subwoofer solutions for high SPL applications, hosted an ongoing series of training sessions for its growing team of international distributors. Key members of Finnish distributor LF Imports came to Danley’s Gainesville, Georgia headquarters in February, followed in March by members of Singapore distributor The Soundsmith and German distributor Carsten Eichstaedt-BLL-Veranstaltungstechnik. Participants engaged in critical listening exercises across a wide range of Danley products, from the flagship SH-50 loudspeaker and BC-415 subwoofer, to the company’s latest offerings, the lobe-free columnar SBH-10 Skinny Big Horn loudspeaker and the fully-weatherized OS-80 loudspeaker. Participants also learned the finer points of Danley’s free, easy-to-use DDT 2D & 3D system modeling software.

“We are developing the international side of Danley and are actively seeking new distributors in key geographies around the world,” said Jonathan “J.P.” Parker, Danley’s director of sales. “We realize that education is critical because, although Danley gets a lot of favorable press, decisions are made on a project-by-project basis, and making decisions about audio is often subjective. After going over the technology behind Danley’s product line, these training sessions give our distributors a frame of reference for the aspects of sound that they – and their customers – should be listening for. Once they have that frame of reference, it’s much easier to explain and show through a demo why Danley offers the better solution. We hope our international distributors can take that knowledge home and effectively convey it in their own culture and language.”

ABOUT DANLEY SOUND LABS Danley Sound Labs is the exclusive home of Tom Danley, one of the most innovative loudspeaker designers in the industry today and recognized worldwide as a pioneer for “outside the box” thinking in professional audio technology.
www.danleysoundlabs.com

(PHOTO CAPTION) (Attendees around the table, clockwise from left) Chad Edwardson – Danley; Carsten Eichstaedt – BLL-Veranstaltungstechnik; Ivan Beaver – Danley; Edwin Ng – The Soundsmith; Nicholas Loe – The Soundsmith; Choon San Ng – The Soundsmith; J.P. Parker – Danley (not pictured).

HEAVY MELODY MUSIC PRAISES THE BOX® BY API AN “ALL-IN-ONE SOLUTION FOR COMPOSERS”

NEW YORK, NEW YORK – APRIL 2014: Located in the heart of Manhattan, Heavy Melody Music composes original tracks for film and video game trailers, designs sound and music for video games and television, and functions as a post-production facility. Four friends run the studio, as well as software development company Heavyocity Media – a resource for composers and sound designers looking for production-ready musical and sound design elements. Producing for both companies requires a wide range of technical audio needs, which is why each of Heavy Melody’s composing rooms uses THE BOX®, the latest recording and mixing innovation from API.

Heavy Melody was founded in 2003 by Dave Fraser and Neil Goldberg as a new music and sound design company focusing on video game audio and music for advertising. Today, the team focuses on original music for motion picture advertising and video game trailers. “As soon as the release of THE BOX was announced, I was running around the studio showing the guys what it was. We HAD to get them,” recalls Neil. “We saw THE BOX as a solution to getting a really big sound in a small footprint, with a lot of the great features found in large format consoles.”

The studio has three albums out, and also creates custom trailer and spot work, as well as dialog casting and recording for games and TV spots. Much of the sound capturing and mixing for Heavyocity’s “DM-307” virtual instrument was done through THE BOX, as well as some custom revisions for tracks on the trailer album God Machine. “We noticed a significant difference in punch and depth, said Neil. “Running the analog synth percussion sound through THE BOX produced some amazingly heavy tones with a great, transparent top.”

The group isn’t a stranger to API, and has used the brand’s microphone pre’s for previous projects. Among the studio’s favorite feature on THE BOX is the Talkback system. “THE BOX has all of my favorite features rolled into one with the API sound,” said Neil. “I was excited that it had four mic/line input channels with the 500 Series EQ, a stereo bus compressor, and a sixteen-input summing mixer with sends/inserts and the headroom and character of API.”

“It has a great bottom end,” shares partner, composer, and sound designer Ari Winters. “The sound that comes out is punchy, yet transparent. With sixteen channels, you get a ton of headroom, that comes together nicely with the on-board compressor.”

While compact in size compared to a larger format studio console, THE BOX is capable of seeing projects through from start to finish, which is something Ari appreciates. “It’s an all-in-one solution for us as composers. It allows us to have multiple computers linked together, spitting out a ton of stems at very high output levels. Also, we now have the ability to monitor and record live microphones without ‘in the box’ latency.”

Co-Founder Dave Fraser sums it up easily, “What can we say, THE BOX is a beast.”

ABOUT API (AUTOMATED PROCESSES, INC.) Established more than 45 years ago, Automated Processes, Inc. is the leader in analog recording gear with the Vision, Legacy Series, 1608 and THE BOX recording consoles, as well as its classic line of modular signal processing equipment.

www.apiaudio.com

(PHOTO CAPTIONS) IMAGE 1: The crew at Heavy Melody from left to right: Ari Winters, George Valavanis, Neil Goldberg, and Dave Fraser. IMAGE 2: Co-Founder/Composer/Sound Designer Dave Fraser’s room.

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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