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West Coast Catalyst AV Distribution Network Member Custom Plus Distributing Announces Expansion in Northern California

Auburn, WA – April 16, 2014 – Custom Plus Distributing and manufacturers’ rep firm Oliver Marketing today announced the addition of a new distribution warehouse in San Jose, California. This is the second location for the sister companies in Northern California.

This announcement represents the fourth location for Custom Plus Distributing and Oliver Marketing, headquartered in Auburn, WA – with additional locations in Portland and Sacramento.

The new location will be led by San Jose resident Kevin Mitchel, who brings a strong background in custom home audio and video, including years as a Regional Sales Manager for Atlona Technologies.

“We’re excited about the appointment of Kevin Mitchel as Branch Manager,” said Mike Munger, General Manager for Custom Plus Distributing, adding “Kevin will be able to provide superior support to customers through his deep understanding of custom integration needs.”

The location will carry Nest, APC, EnGenius, Atlona, TiVo, IC Realtime, ClearView CCTV, Vivitek, ICE Cable, Perfect Path, Vanco, Rapid Racks and Mounts, Catalyst Wire & Cable, 2GIG, Sony, Russound, Klipsch, SpeakerCraft, URC and more.

The warehouse is merchandised for integrators to evaluate and select their items in a self-serve shopping environment. This allows them to see the breadth of product available to them, easily identify deals, and through quick product selection, move on to their jobs.

Bob Oliver, President and Owner of Custom Plus Distributing and Oliver Marketing, commented, “Silicon Valley is a hotbed of growth and we are committed to delivering the same superior products and levels of customer support that our company has become known for in the markets we serve.”

The new Custom Plus Distributing location is 751 Charcot Ave, San Jose, CA 95131.

For more information visit http://www.customplusdistributing.com/sanjose.html or email info@customplusdistributing.com

About Custom Plus Distributing
Established in 1996, Custom Plus Distributing is a leading Distributor covering Washington, Oregon, Idaho, Alaska, Montana, Northern California and Nevada territories. Custom Plus Distributing specializes in both car and home categories, providing audio, video, security, and networking products. CPD is also a founding member of Catalyst AV, a consortium of consumer electronics distributors, serving over 15,000 dealers nationwide. www.customplusdistributing.com

About Oliver Marketing Inc.
Oliver Marketing, Inc., a manufacturers’ representative firm, was founded in 1986, and represents major brands Sonos, Harman, Sony, Kenwood and Rockford Fosgate, among others.

About Catalyst AV
Founded in 2012, Catalyst AV is a network of 12-independent consumer electronics distributors serving the residential and professional AV channels in the U.S. Catalyst AV grants manufacturers a consistent and cohesive nationwide distribution model to more than 15,000 professional integration specialists. Catalyst AV benefits integrators by delivering all the products and support necessary to execute the demands of job specifications with confidence. The Catalyst AV Board of Directors consists of Mike Hench (Electronics Source Distributors); Steve Presti (Easy Access Distribution) and Wally Whinna (Allnet Distributing). www.catalystav.com

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