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YCD Multimedia & Coca-Cola Present Innovative Digital Signage at CineEurope 2014

The future of digital cinema extends beyond the silver screen. Today’s multiplex theaters create immersive environments using digital signage to engage movie-goers as soon as they enter.

New York, June 4, 2014 – YCD Multimedia, a leading global provider of advanced digital signage software solutions, announces its participation with Coca-Cola in creating the Coca-Cola lounge at this year’s CineEurope 2014 convention in Barcelona, Spain, June 17-19 2014.

Working in close cooperation with Littlebit Technology, as well as NEC Displays Solutions and Intel, YCD brings a rarely seen immersive digital signage solution to the Coca-Cola lounge. Coca Cola is the main sponsor for this year’s CineEurope show and “it was important for us to help Coca-Cola showcase a complete digital signage solution for cinema complexes,” said Eran Sharon, VP Product Management for YCD Multimedia.

From box office ticketing, concessions, future film promotions and wayfinding, each solution shown addresses today’s Cineplex needs and business goals while incorporating immersive and experiential elements to enhance the movie-going experience. Content will be presented in each area and linked together to integrate with ERP/POS systems for added operation and business benefit.

“Our solutions for cinema complexes are the result of careful examination of every aspect of today’s movie-going environment. Our packaged solutions combine efficient workflows, world-class video wall technology, and automation using smart, dynamic real-time content to lower cost of ownership and operation of an otherwise complex system. At CineEurope, we aim to show all of the possibilities a theater can utilize with a digital signage solution from YCD,” added Eran. The booth will also feature experiential areas to encourage participation from visitors to interact with elements.

For more information on CineEurope, visit http://www.filmexpos.com/cineeurope

About YCD Multimedia

YCD Multimedia is a leading global provider of advanced digital signage software solutions, serving the retail, gaming, entertainment, hospitality, educational, transportation and corporate markets. Founded in 1999 (and having acquired C-nario, another digital signage company, in 2011), YCD provides businesses and organizations with a fully-scalable platform to attract and engage customers, while communicating their brand. YCD’s software offers unmatched capabilities, driving high-impact video and mosaic walls in a native, pixel-perfect resolution. To date, the company has partnered with over 2,000 customers, including Fortune 500 corporations and some of the world’s most recognized brands, such as Burger King, Coca-Cola, Toyota, Ferrari, Cartier and others. YCD is headquartered in Israel with regional offices in the US and United Kingdom, as well as an international network of partners serving clients around the globe. For more information, visit www.ycdmultimedia.com

About Littlebit Technology AG

Littlebit Technology is an independent Swiss company operating as an IT wholesaler and partner with YCD Multimedia for digital signage solutions. With more than 20 years of experience in the wholesale of chip-based memory products, the company distributes many well-known memory manufacturers as well as the private brand extrememory. As a service provider the company operates in the areas of content upload/duplication, controller programming and write protection for flash cards and USB drives. For more information, visit www.littlebit.ch

PR Contacts:

Lou Carulli
Marketing Manager
YCD Multimedia
646.237.8115
lcarulli@ycdmultimedia.com

Luzia Krieger
Marketing Manager
Littlebit Technology AG
+41 (0)41 785 11 70
luzia.krieger@littlebit.ch

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