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Archive for August 25th, 2014

NEUTRIK ANNOUNCES opticamSWITCH® FIBER OPTIC CAMERA SWITCH

**** Photo: Neutrik’s opticamSWITCH ****

Charlotte, NC – August 2014… Neutrik USA, the leading supplier of robust and reliable professional connectivity solutions for audio, video, and data, is pleased to introduce opticamSWITCH, the ultimate solution for fiber optic camera routing within broadcast studios. opticamSWITCH eliminates the need for high-maintenance, risky SMPTE matrix patch fields by automating camera-to-CCU connections, routing both fiber and power. more

Sennheiser Helps Houses of Worship Take the Straight and Narrow to Pristine Audio with New ‘Praise Pack’ Microphone Bundle

Praise Pack Is Tailored for the Needs of Small and Medium Sized Churches, Consisting of Four e 835 Dynamic Microphones Housed in Specially Embroidered Gator Case

Old Lyme, CT, August 25, 2014: Audio specialist Sennheiser announced that it has launched Praise Pack: a special new microphone bundle focused on the small to midsize house of worship (HOW) market. The new bundle, which consists of four e 835 dynamic vocal microphones along with four pouches and mic stand clips, come snugly packaged in a specially embroidered, road ready Gator case.

The new bundle, priced at just $349 (a savings of more than $100 if each mic was pur-chased separately), represents a great opportunity for churches to realize clear audio re-production with four of Sennheiser’s best selling microphones. Each e835 microphone comes with a 10-year warranty and fits neatly into the black Gator case, which has ‘Senn-heiser Praise Team’ embroidered on its exterior.

“The new Sennheiser Praise Pack is perfect for small to mid-sized churches that want to make their worship services more intelligible and sonically pleasing,” said Dawn Birr, Vice President, Sales & Marketing, Integrated Systems, Sennheiser. “The e 835 is a versatile, high quality microphone that is able to cut through high on-stage levels, has great feedback rejection properties and is a great technical addition to any worship service. The Praise Pack provides great protection for each mic and is ready to go at a moment’s notice.”

Sennheiser e 835 microphone features:

• Dynamic cardioid microphone for speech and vocals
• Cuts through high on-stage levels
• Clear reproduction with a high presence
• Consistent sound quality (varying distances, moving off axis)
• Handles high sound pressure levels
• Isolates handling noise, hum compensating coil
• Excellent feedback rejection
• Rugged metal housing

The new Praise Pack is a great way for small churches to begin realizing clear and crisp audio for either music or spoken word. It is also a great way for mid-sized churches to in-crease the breadth and quality of their microphone collection with four road tested, quality products from Sennheiser. To learn more about the Praise pack or to purchase, please visit www.sennheiser.com/praisepack.

The Sennheiser Group based in Wedemark near Hanover, Germany, was founded in 1945 and has gone on to become a leading manufacturer of microphones, headphones and wireless transmission systems. Sales in 2013 totaled 590.4 million euros. Sennheiser em-ploys more than 2,500 staff worldwide and operates plants in Germany, Ireland and the USA. The company has a worldwide network of subsidiaries in France, Great Britain, Bel-gium, the Netherlands, Switzerland and Liechtenstein, Germany, Denmark (Nordic), Rus-sia, Hongkong, India, Singapore, Japan, China, Australia and New Zealand, Canada, Mex-ico, and the USA. It also has long-established trading partners in other countries. Georg Neumann GmbH, Berlin, a maker of studio microphones and monitor speakers, and Senn-heiser Communications A/S, a joint venture making headsets for PCs, offices and call cen-ters, are also part of the Sennheiser Group.

More up-to-date information about Sennheiser is available on the Internet at www.sennheiser.com.

Captions:
Sennheiser’s new Praise Pack consists of (4) e 835 dynamic vocal microphones, (4) mic pouches and (4) mic stand clips, all housed in a rugged and specially embroidered Gator case.

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New JVC ProHD Broadcaster Server and GY-HM890 Cameras Help WDBJ7 Expand Live ENG Reports and Reduce Operational Costs

WAYNE, NJ – When the University of Virginia Cavaliers advanced to the College World Series in June, CBS affiliate WDBJ7, which serves the Roanoke-Lynchburg, Va., market (DMA #66), covered the team’s games at TD Ameritrade Park in Omaha, Neb. For an assignment like this, the station would usually send one of its satellite trucks and an operator, along with a reporter. This time, however, the station only sent a reporter with one of the station’s 16 new JVC GY-HM890 ProHD shoulder-mount camcorders.

According to Alan Novitsky, WDBJ7 director of engineering and IT, the setup provided “flawless live shots that looked absolutely fantastic.” It also eliminated a roughly 2,300-mile round trip for the station’s satellite truck, which provided significant operational cost savings.

In the field, the GY-HM890 is paired with a Verizon 4G LTE modem that connects directly to the camera via USB. At the station, JVC’s new BR-800 ProHD Broadcaster server manages the HD streams from the cameras and routes them through four Teradek decoders for live reports. Novitsky said each camera’s embedded Zixi advanced error correction, combined with the ProHD Broadcaster, has created such a highly reliable single modem streaming system that WDBJ7 will purchase more decoders and expand its live ENG capabilities next year.

WDBJ7 debuted the new camcorders on the air in late May. One of its first live shots was coverage of steeple repairs at St. Andrew’s Church in downtown Roanoke from a helicopter. Since then, one of the JVC cameras provided exclusive live coverage of a tanker truck crash in June, and another delivered live shots from a Ferris wheel at the Salem Fair in early July. WDBJ7 is one of nine television stations in six states owned by Mishawaka, Ind.-based Schurz Communications, Inc.

The cameras were purchased through JVC broadcast sales representative Digital Video Group (DVG) to upgrade the station’s aging Panasonic SD ENG camcorders to HD. “Not only does the upgrade deliver native HD acquisition in the field, but it offers native file recording for ingest without transcoding into our new Grass Valley Stratus/Edius post system,” Novitsky added. “Plus, now that we’ve moved to non-proprietary SD cards, our recording media is more accessible and less expensive.”

On average, WDBJ7 features three live shots from its new JVC camcorders during its nightly newscasts, in addition to live shots from our satellite and microwave trucks. “We have been very satisfied with our new fleet of JVC ENG cameras as well as our Broadcaster server,” Novitsky said. “We’ve got great video quality, reliable and cost effective live ENG reports from the field, and a happy news director.”

ABOUT JVC PROFESSIONAL PRODUCTS COMPANY
Headquartered in Wayne, New Jersey, with West Coast operations in Long Beach, California, JVC Professional Products Company is a division of JVC Americas Corp., a wholly-owned subsidiary of JVC Kenwood Corporation. JVC is a leading manufacturer and distributor of broadcast and professional video and audio equipment, D-ILA front projection systems, and Super LoLux HD video security products. For further product information, visit JVC’s Web site at http://pro.jvc.com or call (800) 582-5825.

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FOR-A to Intro Versatile XT2000 Video Switcher at IBC 2014

Unit well suited for many production environments, including OB truck, live event, TV studio, house of worship and educational settings

Tokyo, Japan – At the upcoming IBC Show, taking place September 12-16 in Amsterdam, FOR-A Company Limited will unveil its HVS-XT2000 video production switcher, the newest addition to the XT switcher family. A flexible unit allowing up to 40 SDI inputs and 22 outputs, the easy-to-use XT2000 includes powerful features unavailable in other switchers in its class. FOR-A will showcase the XT2000 in its IBC booth, Hall 2, Stand A51.

The XT2K has a number of groundbreaking features and technologies never before enjoyed by operators. One exclusive feature of the 2 M/E XT2000 is MELite™, which allows a traditional AUX bus to transform into a functional M/E with cut, mix, wipe and key control. The unit runs on what has been dubbed a V6 XT2K engine, ready for SD, HD, Full HD (3G) and 4K production. The MELite™ feature provides the XT2000 with the production capabilities of a fully functional 6 M/E switcher. MELite™ is the building block for even more powerful, yet easy to use features such as upstream and downstream transition effects. Operators can deploy a MELite™ as a third M/E, transforming the switcher to a 3 M/E switcher with a 3 M/E panel. Users can also add a 1 M/E panel and allow a second operator to have the added power of a second fully functional switcher in another location, all from the V6 XT2K engine. The versatile, cost efficient HVS-XT2000 gives operators the power of 6 M/Es for multiple, independent, on-stage monitor display control.

Another exclusive feature of the switcher is ONStage™, a newly developed technology designed specifically for staging events, such as house of worship or corporate events where multiple image magnification displays are used, each with independent transitions. This is the first switcher mode that allows operators to see mix, wipe, key and DVE changes with full preview control connected directly to the lever arm transition area. With ONStage™, operators have more power and creativity in their video switching than ever before.

Another feature that provides additional flexibility and customization is FLEXaKEY™. With FLEXaKEY™, operators can tailor their production needs by adding and moving key and DVE layers to traditional M/E resources or to MELite™ resources. FLEXaKEY™ allows operators to select and multiply the layers and graphics they need, when they need them.

The switcher includes a four-channel media player capable of still image and clip store with memory back-up. Its panel memory system, P-MEM™, includes simple panel snap shot recall or events, sequence and macro memory recalls. Within the XT2000 is a new FOR-A-developed menu system inspired from customer feedback around the world. Called Midas Touch™, the menu system allows for easy configuration changes and full system control. The V6 XT2K includes frame synchronizers on every input, including valuable frame grab for image capture on any input. Re-sizer for SD to HD migration is also included. Furthermore, the system offers a total of 12 keyers, with up to 12 floating 2.5D and 3.0D DVE effects, and multiple user configurable multi-viewers are available with the switcher.

The switcher also features an easy to operate, highly functional control panel. The XT2000 control panel features crystal clear OLED source names displays, multiple color LED buttons, rich selection of user buttons, and built in touch screen menu and remote shotbox options.

“The XT2000 switcher was designed based on significant customer feedback,” said Hiro Tanoue, President of FOR-A Corporation of America. “Users of the XT2000 will find it to be a value rich, efficient, and easy to operate system that gives them limitless capabilities in their video production environment.”

The XT2000 is ideal for a wide variety of applications, including OB truck, live event, television studio, house of worship and educational settings. The switcher will start shipping in Q1 2015.

About FOR-A
FOR-A is a major manufacturer and distributor of video and audio systems to the broadcast, postproduction and professional video markets. For more information about FOR-A’s product line, visit our web site at www.for-a.co.jp

DPA Microphones Expands Sales Force

U.S. office welcomes three new Area Sales Managers; promotes new General Manager

LONGMONT, CO, AUGUST 25, 2014 – DPA Inc., the U.S. branch of DPA Microphones, is pleased to announce the appointment of Christopher Spahr, Pedro Rocha and Leonardo Romero as Area Sales Managers for the Eastern U.S., Western U.S. and Southern U.S./Latin America, respectively. The company has also promoted Shan Siebert to General Manager of the Longmont, Colorado-based office. After a year of unprecedented growth for the U.S. operations, these latest assignments signify the company’s continued commitment to its customers in the region.

“This announcement comes at a very exciting time for DPA Microphones’ U.S. operations,” says Eric Mayer, President of DPA, Inc. “Not only does this serve as an example of how our brand recognition has expanded, but it also means that we’ll be able to further grow our fan base throughout the Americas. In addition, these appointments will allow me to perform my day-to-day strategy, sales and marketing responsibilities more effectively, giving us the opportunity for even greater success. Welcome aboard, Pedro, Leonardo and Chris, and congratulations Shan!”

Fluent in English, Spanish and Portuguese, Leonardo Romero has more than 20 years experience in the U.S., Latin American and Middle Eastern markets. In addition to joining DPA, Inc. as Area Sales Manager for Southern U.S., he will also oversee DPA Microphones’ distributors in Canada and Latin America. He comes to the company from Teldyne Reson, manufacturer of high-tech sonar and hydrophone devices, where he served as Latin America Sales Director. With a bachelor’s degree in economics from the University of California, Irvine, Romero has held sales positions for a variety of companies across the oil, printing and software markets, including Lub-Line Corporation; OneVision Software, AG; Esko-Graphics; Budde International, Inc. and Newgen Systems. He will build on these experiences to help with DPA’s presence in the HOW, theme park and cruise ship markets.

With a bachelor’s degree in business administration from Barry University and a recording arts associate’s degree from Full Sail University, Christopher Spahr’s 20-year career spans the music, recording arts and pro sound industries. He comes to DPA Microphones as Area Sales Manager for Eastern U.S. from RTW, where he oversaw U.S. sales and operations. Prior to that, he spent seven years as a Market Development Manager and certified U.S. RF Expert for Sennheiser, in both the installed sound and professional channels. He has also served as Staff Engineer at Criteria Studios in Miami, Florida and performed live sound work for various concerts, corporate functions and theater applications. These experiences make Philadelphia-based Spahr an excellent candidate to grow DPA’s reach on the East Coast and in the broadcast, theater and music markets.

A former Film Sound Instructor with The Los Angeles Film School, Pedro Rocha joins DPA Microphones as Area Sales Manager for Western U.S. In addition to his bachelor’s degree in electronics and telecommunications engineering from the Santo Domingo Institute of Technology, Rocha also earned a certificate degree in audio engineering from the Musician’s Institute and attended Full Sail University’s online entertainment business master’s program. Prior to his teaching position, Rocha served as an Avid Pro Tools® Marketing Specialist and as a pro audio and musical instrument Sales Representative for a variety of retailers, which will serve him well for his current position. In addition to his responsibilities of West Coast sales, Rocha will also be tasked with overseeing growth in the film and music industries.

Building on his five-year tenure with the company, Shan Siebert has been promoted to General Manager from his role as Service Manager, which he has held since 2010. In this new position, Siebert will oversee the day-to-day operations of the U.S. office, including distribution, technical assistance and loan facilitation. Prior to joining DPA Microphones, Shan served as a Radio Installer in the United States Army for four years, learning to solder and repair electrical equipment, and later earned a pastry degree that led to his own dessert company, where he learned the intricacies of business management. This unique background gives Siebert the perfect combination of trade and financial experience to manage and oversee DPA’s U.S. office.

ABOUT DPA:
DPA Microphones is the leading Danish Professional Audio manufacturer of high-quality condenser microphone solutions for professional applications. DPA’s ultimate goal is to always provide its customers with the absolute finest possible microphone solutions for all its markets, which include live sound, installation, recording, theatre and broadcast. When it comes to the design process, DPA takes no shortcuts. Nor does the company compromise on its manufacturing process, which is done at the DPA factory in Denmark. As a result, DPA’s products are globally praised for their exceptional clarity and transparency, unparalleled specifications, supreme reliability and, above all, pure, uncolored and undistorted sound.

For more information on DPA Microphones, please visit www.dpamicrophones.com.

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Show-Concept.ch Invests in JBL’s VTX Line Arrays and Crown I-Tech HD Amplifiers

The show-concept.ch team (left to right): Florian Jaeger, Project Manager; Cyril Schmuki, Head of Audio; Patrick Frueh, CEO.

ELSAU, Switzerland – Swiss rental and event production company show-concept.ch has recently purchased a HARMAN JBL VTX V20 line array system and additional Crown amplifiers from HARMAN Professional distributors Dr. W.A. Guenther Audio Systems AG with the aim of broadening the range of services they offer. They are the first company in Switzerland to invest in JBL’s new generation, smaller format VTX system. Known for their work in the corporate sector, their aim now is to migrate further into concert touring with their range of sound, lighting and technical services.

After running JBL’s VERTEC® in its inventory, the company has now stepped into the future, placing an order for 16 JBL VTX V20’s and eight each of the new VTX S25 subs and have also added four Crown I-Tech 12000HD and 12 Crown I-Tech 4x3500HD amplifiers to its existing Crown I-Tech HD inventory.

“The main reason for purchasing a new system was to take a step forward in tour sound—and of course to be up to date,” stated Cyril Schmuki, audio engineer for show-concept.ch —adding that its new front line PA system will be backed-up by other systems, including three complete VERTEC rigs.

VTX V20 features the advanced technology of VTX V25 in a smaller format and the high power density of this 3-way system is complemented by a new ASM suspension system that provides efficient transport, fast setup and precise configuration. Utilizing Differential Drive™ technology and a small format version of the revolutionary D2 dual compression driver, the integrated V5 presets fully realize the processing capability of the Crown I-Tech HD amplifiers.

“The handling and the rigging system were what we especially liked,” added Schmuki. “This and the new JBL HiQnet Performance Manager™ software were the main advantages.”

The sale was supported by Dr. W.A. Guenther’s Director of Sales Felix Alpstaeg, and Application & Project Engineer, Jaromir Ott. Already familiar with JBL VERTEC and Performance Manager for system configuration, monitoring and control, the production company is nevertheless planning advanced training in conjunction with Dr. W.A. Guenther for next year’s festival season.

Overall Schumuki couldn’t be more pleased with his new JBL and Crown powered rig, “We are delighted with the VTX V20, it’s a pleasure to work with. I’ve never heard a system which is so precise over the whole frequency range; and what is absolutely astonishing is to stand behind the array, because it’s just so quiet.”

HARMAN (www.harman.com) designs, manufactures and markets premier audio, visual, infotainment and integrated control solutions for the automotive, consumer and professional markets. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon® and Mark Levinson ®, the Company is admired by audiophiles, musicians and the entertainment venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of approximately 16,000 people across the Americas, Europe, and Asia and reported sales of $5.3 billion for the twelve months ended June 30, 2014.

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Kramer Digital Category Cable Outperforms the Competition

Kramer Electronics is pleased to report that its category cable, designed specifically for carrying digital AV signals, outperformed competitive cable from several high profile industry manufacturers in the Redband Radio and AVNation independent InfoComm 2014 Cable Challenge.
Redband Radio and AVNation teamed up at InfoComm 2014 and invited the manufacturers to test their category cables. The test was to transmit a 4K HDBaseT signal (4k x 2k @ 30Hz with 24bpp color) over 330ft (100m) of cable with the goal of determining how many errors there would be per billion pixels of information as tested over 1,000 frames of video. According to the testers, it is considered acceptable to have 1 error per billion pixels. To accomplish this, the testers acquired a brand new Quantum Data 980 test generator and paired it with a 4K capable HDBaseT transmitter and receiver device. Each cable was tested utilizing the Quantum 980 Pseudo−Random Noise test three times.
The Challenge was designed to prove that the cabling infrastructure in any Pro AV installation (corporate, higher education, HOW or other) utilizing HDBaseT digital video signals could possibly be the most important factor in the system design and operation. The participants were Kramer Electronics, Crestron Electronics, West Penn Wire and Liberty AV. A standard off the shelf unshielded CAT 5 cable, typical of those found in consumer stores such as Home Depot, was tested as a baseline to emphasize how important cabling infrastructure is in professional AV applications. The testers believe there is a misperception in the Pro AV industry that standard unshielded CAT 5 cable is acceptable to use with HDBaseT signals in Pro AV environments.
In the testing, Kramer’s category cable outperformed all the other competitors’ cables. First, the standard off the shelf CAT 5 unshielded cable was tested and in its three tests the results were over 11 million errors per billion. As the testers noted, that’s indicative of an awful lot of noise creeping in. Next up was the Kramer cable and in its three tests it achieved .362 errors per billion, .482 per billion and .362 errors per billion. The next cable was Crestron’s DM 4K cable. The results of the three tests for the Crestron DM 4K cable were .845 errors per billion, 1.086 errors per billion and 1.688 errors per billion. West Penn was the third challenger with their 4246F cable. The results of their three tests were 4.948 per billion, 9.543 per billion and 6.276 per billion. The fourth and final competitor was Liberty AV with their CAT 6 augmented cable. The results for the Liberty cable were 7.482 per billion, 14.468 per billion and 13.034 per billion.
The Kramer cable was the clear victor in this challenge. The Kramer category cable has been in the line for several years and yet it still outperformed the competition. Kramer just introduced a cable specifically designed for HDBaseT installation and 4K use.
Additionally, the HDKat6a was tested and accredited in an Alliance Recognized Testing facility, met the requirements set by HDBaseT Alliance and therefore work perfectly with HDBaseT devices.
Now, Kramer has two high−performance cables to offer the industry for carrying digital video including HDBaseT signals, both with incredible performance. Kramer category cables ensure reliable installations benefitting both dealer/integrators and end−users.
Pro AV professionals can rely on Kramer cables for the very best performance in any Pro AV installation.

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Westlake Pro Launches New E-Commerce Website

Celebrates with September Sweepstakes – 30 Days of Giveaways!

Los Angeles, CA (August 25, 2014) – Westlake Pro, a leading retailer of professional audio, recording gear, live sound equipment, and technical services has launched a completely new and redesigned website and full-featured online store. To celebrate the grand opening, the company is hosting a sweepstakes during the month of September and giving away 30 prizes from a host of top pro audio brands.

Entry to the September Sweepstakes is now open and the Grand Prize is an AVID Pro Tools HD Native Thunderbolt System with an OMNI Interface, Pro Tools 11 and a premium AVID plug-in valued at $5498! Daily prizes include over $17,000 worth of hardware and software from the best brands in pro audio: A Design, Ableton, AKG, Altiverb, American Music & Sound (Focusrite), API, Apogee, Audio Technica, Auralex, Avid, Exponential Audio, Furman, Hosa, Ilio, iZotope, JBL, Line 6, Mackie, McDSP, Mojave, MOTU, PreSonus, QSC, Radial (500 series), Rivera, Rob Pappen, Sennheiser, Shure, Slate, Spectrasonics, Soundtoys, Sound Radix, SSL, Synthology, Toontrack, Universal Audio, Vienna Symphonic, Waves, Zoom, Zynaptiq, and 11 Dimensions.

“Our company has been growing by leaps and bounds over the past 2 years,” said George Adjieff, CEO of Westlake Pro. “This new website is an extension of that growth and allows us to bring our products and services to even more people, regardless of where they live.”

The new website and store has been built from the ground up to make browsing and shopping as fast and easy as possible. It features a clean interface that is built for speed. Search for gear by brand or category. Find studio services. Access the blog for valuable technical and educational content. All within a few clicks.

Key to Westlake Pro’s decades of success at their store in the heart of the Los Angeles entertainment industry is their expert staff, which is comprised of experienced pros from virtually area of the industry – musicians, producers, engineers, studio designers, technicians, and more. Through the new WestlakePro.com, customers anywhere in the world can tap into the expert insight of this highly talented group.

“We’d like thank our current customers and welcome all future customers,” adds Westlake Pro President Joe Taupier. “We are proud to launch our new website and offer the world our best prices and superior service.”

Visit Westlake Pro’s new website.

Enter Westlake Pro’s September Sweepstakes – 30 Days of Giveaways.

About Westlake Pro
Based in Los Angeles, Westlake Pro specializes in business-to-business and retail sales of professional audio and video equipment, broadcast equipment, video editing software, recording software, computers, musical instruments and live sound application products. The company also provides technical services from complete studio design to live sound system design. Westlake Pro serves the Post Production, Broadcast, Music Production, Educational, House of Worship and Government markets.

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RTW Launches Online Store on Company Website

Customers Can Now Purchase Selected RTW Products Directly from Relaunched Corporate Website

COLOGNE, GERMANY, AUGUST 25, 2014 – RTW, the market leader in visual audio meters and monitoring devices, is pleased to announce the launch of its new online store, operated by asknet, where customers can purchase a selection of RTW products directly from the company’s website. Now, by clicking the “Shop” icon on the recently relaunched RTW.com homepage, customers can buy a range of RTW metering and loudness tools.

With so much technology now available for download from the Web, RTW saw an opportunity to serve its customers even more promptly and efficiently. It chose asknet, a major worldwide provider of e-commerce solutions, to create and power the store because it enables RTW to sell its products in 26 different languages and more than 30 currencies. This allows the company to reach the widest customer base as possible. Among the products available to purchase through the online portal are models from the company’s smart line of specialized meters, the TM3 Smart and TM3-3G Smart and the recently released Masterclass Plugins Loudness Tools software, with more units being added later this year.

“At RTW, we strive to make exceptional metering products accessible to a wide range of customers, from traditional broadcasters and sound technicians to musicians and music producers,” says Andreas Tweitmann, managing director, RTW. “As with our development of the Masterclass Plugins Loudness Tools earlier this year, the launch of our new online store makes it easier for RTW customers around the world to take advantage of world-class monitoring quickly and easily. It demonstrates yet again, RTW’s commitment not just to engineering great products, but also to exceptional customer service.”

The store operates similarly to most conventional online stores, making it familiar and intuitive for users. Customers can view and select items of interest, read product details and put them in a shopping cart. As the shopping cart is displayed at the top right of the page, customers can easily view the products they have selected.

Another special feature of the successful integration of RTW’s and asknet’s system is the web price service, which ensures that data exchanged between the asknet shop database and the RTW website is updated so that store prices in the product description are always displayed correctly in all currencies on the RTW website as well.

If there are different prices in the shop than what appears on the main portion of the RTW website, it could confuse potential customers and most likely cause them to cancel the purchase. As the eCommerce specialist pays attention to precisely these subtle details, asknet’s online stores attain above-average conversion rates.

The online store’s launch coincides with RTW’s unveiling of its revamped website and updated url, www.rtw.com, which helps customers find the company website more easily.

About asknet:
Asknet, a leading global provider for customized e-commerce solutions allows merchants to sell into more than 190 countries around the globe. asknet’s e-commerce gateway exceeds market standards for software and digital media distribution. The company develops and maintains portals for software distribution and supplies 80% of all German universities with software products. asknet acts as a large account reseller for Adobe and Microsoft in the Academic Market. asknet offers students a wide range of software downloads for personal use through its leading Internet platform studyhouse.de. asknet’s customers include numerous providers of specialty software and licensing products including ABBYY, CyberLink, F-Secure, HBO, Nero, NetObjects, Norman, Panda Security and Steinberg Media Technologies. asknet was founded in 1995 as a spin-off of the Karlsruhe Institute of Technology (KIT, formerly the University of Karlsruhe). In 2013 the company’s transaction revenues amounted to around 96 million euros. For more information, visit www.asknet.com.

About RTW
RTW, based in Cologne (Germany), has nearly 50 years of experience in designing, producing, and marketing advanced recording-studio equipment, leading and innovating the market for high quality audio metering and monitoring tools. RTW operates a worldwide distribution and service network. For more information on RTW, visit www.rtw.com, www.facebook.com/rtw.de or call +49 221 709130.

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ICE Cable Systems Invests in the Latest REELEX Cable Coiling Machine

Newer technology features the latest optimizations in both hardware and software, and is customized for ICE Cable Systems’ products, making this premium wire & cable brand’s Big Mouth Payout bulk wire dispenser even better

Example of REELEX II wind pattern and dispenser Los Angeles, CA – August 25, 2014 – ICE Cable Systems, a leading manufacturer of premium low-voltage wire and cable products, today announced that it has invested in a new REELEX coiling machine for its factory.

REELEX’s tangle-free technology is a patented method of winding wire and cable into a figure-eight coil. In optimizing each coil, factors such as gain, payout hole control and the density of the wind, along with progressive coil tension, are all instrumental to producing tangle-free packages. This unique coil can only be produced on a specially-designed and patented REELEX machine and accompanying customized software.

The REELEX II coil within the bulk wire carton does not rotate during payout, nor does any inertia take place. Void of any moving parts, the coil dispenses from the inside-out with a clear path and avoids the typical twists, tangles and snags that plague bulk wire cartons.

The REELEX II technology is a key element in ICE Cable Systems Big Mouth Payout bulk wire carton, that along with other conveniences such as ascending and descending foot markers on the cable jackets, and extremely durable 24 kilogram burst-tested cardboard with dual-layer handles, have made it very popular among installers.

“We’ve taken something good and made it even better,” says ICE Cable Systems President Brian Rizzo. “We’ve invested in a machine that represents the state-of-the-art in wire and cable technology and custom-configured it for our cables. The net result for our dealers will be perfect pulls, from the first foot to the last.”

ICE Cable's Big Mouth Payout bulk wire carton

Timothy Copp, Vice President of REELEX notes, “Installers need to know there is knock-off pull-box packaging out there. Non-REELEX coils might look and act like REELEX, but are prone to tangling, cable deformities, and can cause damage to the cable – leading to performance issues.”

For more information please contact ICE Cable Systems at 310.444.1950.

About ICE Cable Systems
Founded in 2004 by president Brian Rizzo, ICE Cable Systems is a leading manufacturer of premium low-voltage wire and cable products serving the Audio Video, Alarm and Security, Commercial, Electrical Contracting and Data Center channels. The company’s products are available to integrators both directly and through more than 50 distributors in North America and internationally. ICE Cable’s success is driven by ingenuity and its desire to make superior products that offer more value to installers. www.icecable.com

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