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Archive by Angela Cuzzo

EngageClick Integrates Artificial Intelligence with Advertising to Offer True Personalized Consumer Experience

Big Data, Machine Learning, and Cognitive Science Technologies Help Major Brands Personalize Mobile, Online, and Smart TV Ads on the Fly

EngageClick, the technology integrator that makes advertising personal, today announced a new consumer personalization platform that improves the effectiveness of advertising engagement across multiple screens by learning engagement behavior patterns of consumers and by delivering predictive and personalized ads. The EngageClick Consumer Personalization Platform uses data driven technologies such machine learning and cognitive science to track customer data in real-time across mobile devices, tablets, desktops, and smart TVs.

Applying Artificial Intelligence (machine learning) that affects the advertising message is a completely new marketing technique. Just as machine learning might be used to identify hand written zip codes on envelopes so they can be sorted into the appropriate geographic region, customer data and behaviors are learned and sorted enabling personalized advertising messages. By learning consumer engagement signals, the EngageClick Consumer Personalization Platform identifies persona (groups of people who demonstrate similar taste of ads) at any point in time across multiple screens. Once a consumer persona is identified, the EngageClick platform delivers personalized ads targeted to the respective persona resulting in higher consumer engagement and deeper metrics. rel image

EngageClick is also a major boon for performance marketers focused on measuring and improving performance. The platform allows marketing professionals to improve measurement and maximize ROI. Performance marketers uses various elements of personalization technologies provided by platform such as machine learning enabled personalized ads, re-engagement (advanced re-targeting technologies), creative personalization (consumer engagement behavior based auto segmentation and optimization) to help them achieve greater conversion successes along with understand the overall insights of conversation path. The insights tell them “why” and “how” they’re seeing better conversion – a story that was untold to them before. It’s the most advanced and unique cross-screen and cross-channel solutions for performance marketer needs.

The platform is currently being tested with major global CPG, Auto, Retail, Finance, Media, Entertainment, Travel brands and already delivering increased digital ad engagement by more than an of average of 50%. These major campaigns have enabled EngageClick to collect data samples in the millions, identifying key pattern in devise use, location behaviors, interaction styles, engagement preferences, buying behaviors, and regional trends.

“The ability to apply machine learning to creative, can change the whole dynamic of how brands can appeal to their customers,” said Brandon Berger, worldwide chief digital officer for Ogilvy & Mather. “Using big data to predict the most effective message to serve at the right time, will allows us to be programmatic on both sides of the creative and media equation. It will bring performance and brand much close to together.”

EngageClick constantly learns about the individual customer and delivers what works best for each consumer. Machine learning looks for patterns and creates groups then matches group patterns to find which work best with particular elements of an ad. EngageClick groups patterns together based on engagement behaviors and build ads in real-time (where there is flexibility to make ads more adaptive) to deliver to the right person or select the best ones out of existing branding ads (where there is a high creative control). The algorithm works for every creative situation of the customers. Consumer information is collected from devices and systems as a group level action so it also enables the platform to be effective in cookie-less or identifier-less environment.

“Imagine walking past a garden center and receiving a mobile ad for $1 off hummingbird nectar for the feeder you bought recently,” notes Shekhar Deo, co-founder of EngageClick. “We know something you need, and are approaching one of our clients store fronts. That’s where marketing is going. It’s getting much more personal and more connected.”

EngageClick seamlessly integrates with existing Demand Side Platforms (DSPs), Real-Time Bidding (RTB), trading desks, large publishers, and other major servers. Agencies and Brands can easily leverage EngageClick’s technology that supports Interactive Advertising Bureau (IAB) unit guidelines with existing media buys through other platforms. EngageClick also has partnered with several media companies to help agencies and brands to deliver full-service campaigns.

Conceived in the halls of MIT, Carnegie Mellon, and Berkley, EngageClick was founded on the ideas that consumers can be delivered the products, services, ideas, and images that they care about. EngageClick created the first multi-screen ad engagement platform that uses machine-learning technologies to create, manage, optimize, and deliver personalized and dynamic interactive ads across mobile, tablet, desktop, digital out-of-home, and smart TVs. EngageClick’s technology utilizes predictive segmentation of high value audiences to make ads perform smarter across display and video. EngageClick has offices in Palo Alto, midtown Manhattan and Bangalore. For more information, visit www.engageclick.com.

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IPsmarx PINless Recharge Portal Eases Addition of Prepaid Offerings

PINless Recharge and Mobile Top Up Help Wireless and Retail Stores Grow Prepaid Business

IPsmarx, a leading softswitch, billing, and prepaid solutions provider, today announced the release of the PINless Recharge Portal that will enable wireless, retail stores and prepaid phone service providers to easily integrate and offer rechargeable international calling services. The PINless Recharge Portal includes PINless Recharge and Reseller Management, Mobile Top Up, and Rechargeable Calling Card solution in one easy to use interface with access for administrators, resellers, and end users.
“Prepaid wireless vendors are already losing business to international phone card and pinless providers. By offering their own brand of phone cards and PINless calling service, they can make money on international VoIP calls in addition to domestic wireless,” said Arash Vahidnia, president and CEO of IPsmarx. “Retail stores using multiple portals for PINless recharge and mobile top up can integrate services into one branded portal, making it more convenient for their resellers to promote. Stores who are reselling another brand who acquire this solution can make significantly more profit, as opposed to just commission.”
The PINless Recharge and Reseller Management software helps wireless and retail stores easily set up their own international VoIP calling service through three easy to use portals. The Admin Portal enables the provider to set up their own discounts and service fees, create their own brand name and design, customize their Interactive Voice Response (IVR) to create your own advertisements, manage resellers and more. The Customer Portal allows customers to sign up, add minutes, and make payments directly online. The Reseller Portal allows resellers to add minutes to customer accounts by phone or in person, sign up new agents, and track commission.
With the International Mobile Top Up solution your customers can purchase mobile time and safely send it to friends and family, to use on a prepaid wireless phone in other countries. Customers can add minutes directly on the customer portal, in person at the retail location, or by calling the reseller and providing the county, carrier and phone number.
“Retail stores need practical products and services that solve customers’ real-time needs. We developed a competitive, fast and simple service, based on IPSMARX solution that allows our clients the ability to offer a reliable PINless service with a solid international Top Up solution,” said Elkin Caicedo, president of Karr Communications. “Our Resellers find the easy to use portals to be the perfect recipe to gain not only the end user loyalty, but reseller commitment. We are providing a non-stressful system which allows them to generate revenue and save time because everything is in one place. We’ve been using IPSMARX platform for more than a year and our business is growing really fast.”
The IPsmarx PINless Portal is available through at www.ipsmarx.com or by calling (703) 779-3594.
About IPsmarx
IPsmarx is the leading provider of softswitch, billing and prepaid solutions for IP service providers. The company has spawned a new generation of IP pioneers from entrepreneurs and startups to substantial high growth businesses. IPsmarx now focuses on fulfilling a niche of businesses between the small open source providers and complex solutions provided to large telecommunications companies. The IPsmarx award-winning platform includes Class 4 and Class 5 softswitches, a SIP-based prepaid calling card and PINless platform, custom branded mobile applications, SIP trunking, and a multi-tenant IP-PBX platform with integrated billing and e-commerce.

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Text to Speech Peripheral Advances Hospital Announcement and Medical Dispatch Systems

TextSpeak ships human sounding speech synthesis appliance for hospital paging, emergency notification and multi-lingual patient communication

TextSpeak™ has released the TTS-EM-HD2, a small yet all-inclusive voice synthesis paging and announcement product.

Targeted to deploy with unified hospital communications, the stand-alone device requires only text information to produce spoken audio. The conversion of the text data to a clear, natural sounding voice is completely automatic. TextSpeak’s real-time audio announcements support over 20 languages.

Medical call center dispatch may now convert SMS, beeper, text display and computer information to a clear and understandable voice delivered directly to doctors, nurses and EMS staff. Dynamic and real-time dispatch center information, alerts and security warnings can be spoken from computer message queues, streaming data or directly from typed text.

The TTS-EM products improve hospital and nursing facility efficiency when interfaced directly to audio paging systems. Mass notification and emergency messages can be sent from a remote command center and spoken virtually anywhere, improving safety. Digital signage information can be automatically upgraded to speak messaging with audio announcements. In addition, patients with disabilities, both blind or with limited sight can be accommodated with audio announcements.

The TextSpeak integrated audio amplifiers deliver the synthesized sound to paging systems, radio and video channels, or directly to a single speaker.
The TTS-EM scales to meet the most demanding specifications.
• Existing sources of data, such as computer generated SMS, beeper and digital signage data can be spoken directly to doctors and staff over speakers, phones or via personal radio receivers.
• Informational alerts can be pre-programmed and launched remotely by automated systems saving time and insuring information is scheduled correctly and accurate.
• Emergency vehicles can offer dynamic announcement information transmitted by radio, from stored data, or updated locally from a keyboard.
• Multi-lingual announcements can be easily generated, with precise accents, to speak directly to international visitors and patients.
• General audio messaging can be queued for sequential delivery. Real time text can be supplemented with pre-recorded messages or tones.
• Deployment is suited for hospitals, nursing facilities, parking systems, vehicles and public areas.

“The speech quality we digitally synthesize is nearly indistinguishable from a spoken human voice,” said Nancy Wolfe, president of TextSpeak. “We have removed the requirement of a PC interface and created a flexible deployment model with a suite of world languages. This will help medical services converge visual data with speech. Audio messaging improves eyes-on-patient care, supports unified communications at a low cost that is designed to integrate with EXISTING hospital software and audio systems.”

TextSpeak speech systems are currently deployed in hospitals, transportation facilities and municipal areas worldwide. TTS-EM-HD2 versions are available in as board level products and in mountable enclosures and are priced at $300 in quantities. Single unit evaluation packages are available online.

TTS-EM-HD2 World Languages include: Arabic, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Greek, Japanese, Korean, Italian, Norwegian, Polish, Turkish, Portuguese, Russian, Spanish, and Swedish, among others.

TextSpeak designs and produces human sounding embedded text to speech (TTS) voice solutions for medical, transportation, banking, industrial systems and security. Automatic voice announcements support unified messaging for hospitals and provide real-time notification without sacrificing eyes-on-patient activities for healthcare providers. TextSpeak also manufactures low cost Talking Keyboards that give a voice to people who have trouble speaking, either permanently or in post operation. For more information, visit www.textspeak.com

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Human Sounding Text to Speech Peripheral Targets Passenger Information Systems

TextSpeak ships affordable, high definition speech synthesis hardware in 20 languages to provide audio announcements for transit infrastructure, vehicles, kiosks and unattended platforms

For the first time, multi-lingual announcements in human quality voices can be generated from the digital signals feeding existing transit infrastructure. TextSpeak™ has released the TTS-EM-HD2, the smallest and most sophisticated voice synthesis paging and announcement product of its kind. The stand-alone package requires only one digital input signal and a speaker connection to produce spoken audio. The conversion of informational data to a clear, natural sounding voice is completely automatic.

Dynamic and real-time passenger information, alerts and security warnings can be spoken from message queues, streaming data or directly from typed text, locally or from distant distribution points. The TextSpeak integrated audio amplifiers deliver the synthesized sound to paging systems, radio and video channels, or directly to a single speaker.

Unattended bus stops and rail platforms that are silent can be upgraded to support arrival/departure announcements at extremely low costs. Safety is also enhanced when used to supplement existing public address systems. Mass notification and emergency messages can be sent and broadcast from information at remote command centers. In addition, passengers with disabilities, both blind or with limited sight can be accommodated with audio announcements.
Designed from the ground up to support transportation, the TTS-EM scales to meet the most demanding specifications.
• Speech can be created from existing sources, such as RS-232 feeds to scrolling LED digital signage, modem data and Ethernet broadcasts.
• Informational alerts can be pre-programmed and started with the push of a button or launched remotely by automated systems.
• Moving vehicles can offer dynamic announcement information transmitted by radio, from stored data, or updated locally from a keyboard.
• Multi-lingual announcements can be easily generated, with precise accents, to speak directly to international travelers.
• Audio messaging can be queued for sequential delivery. Real time text can be supplemented with pre-recorded messages, tones or even music.
• Deployment is suited for parking, platforms, trams, buses, gates, rail, marine and roadway systems.

“The speech quality we digitally synthesize is nearly indistinguishable from a spoken human voice,” said Nancy Wolfe, president of TextSpeak. “We have removed the requirement of a PC interface and created flexible deployment models with a suite of world languages. This will enable air, sea, rail and land transit systems a means to modernize audio delivery at a low cost that leverages their existing wiring and infrastructure.”

TextSpeak speech systems are currently deployed with ITS in large mass transportation facilities, onboard buses and at transit platforms worldwide. TTS-EM-HD2 versions are priced below $300 in moderate quantities and single unit evaluation packages are available online.

TTS-EM-HD2 World Languages include: Arabic, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Greek, Japanese, Korean, Italian, Norwegian, Polish, Turkish, Portuguese, Russian, Spanish, and Swedish, among others.

TextSpeak designs and produces human sounding embedded text to speech (TTS) voice solutions for transportation systems, banking, industrial, security and medical equipment. TextSpeak products interface with signage in transit systems increasing safety, streamlining passenger movement and providing support for people with disabilities (particularly the vision impaired). The technology is also used in security applications, providing mass notification information at schools, universities, buildings, factories, public facilities and municipal infrastructure. Automatic voice announcements in nursing call stations provide real-time notification without sacrificing eyes-on-patient activities for healthcare providers. TextSpeak also manufactures low cost Talking Keyboards that give a voice to people who have trouble speaking, either permanently or in post operation. For more information, visit www.textspeak.com

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OOBAXS Brings Switches Capable of Mixing CATx & Fiber to US Market

High Definition (HD) KVM DVI Draco matrix switches are capable of mixing both CATx and fiber optic connections


Hollywood Studios Jump on New Technology

OOBAXS (pronounced Out of Band Access), the console access authority for data centers and broadcasting today announced that it is bringing High Definition (HD) KVM DVI Draco matrix switches capable of mixing both CATx and fiber optic connections between source and target to the US market. The switches are manufactured by IHSE Germany, a leading developer and innovator in high speed, high definition DVI and KVM/Video extension and switching solutions.

OOBAXS, one of Hollywood’s leading technology integrators will provide installations, support and guidance on deployments at numerous post-production facilities. “The Draco series is the fastest core switching product on the market,” said Alan Frank, technology strategist and founder of OOBAXS. “IHSE’s willingness to be a responsive partner with their end-users has led to the evolution of a product that is changing the way movies are made.”

The Draco offers DVI video extenders over CATx or Fiber for “mission critical” server and computer access, as well as, fiber optic HD-KVM matrix switches. The Draco, featuring ZERO blocking, high speed switching, HD DVI to 1920×1200, and four HID, has already made its impact on Hollywood studios.

Working with OOBAXS to design and deploy a solution using Draco, Shapeshifter Post was the first post-production facility in Hollywood to embrace the high speed technology. “We had been researching KVM Matrix switching/extension options for many months, and needed a robust solution that could support all our input devices without issue, including our Avid Symphony, DS, and Media Composer, as well as De Vinci Resolve, and Final Cut Pro workstations,” said Russo Anastasio, president of Shapeshifter Post. “We knew that by installing the IHSE Draco, we would increase our productivity, but didn’t realize the extent of that increase would be such a game changer!”

“Post-production tasks can be time consuming and draining on resources and typically depend on individual hardware and locations,” added Alan Frank. “An editor may have traditionally worked in one bay for picture editing, but then would need to move to a new location to add in special effects or color-time. With the Draco, an entire production house worth of resources becomes accessible at any single end-point.”

OOBAXS (pronounced Out of Band Access) provides anywhere, anytime console access to broadcast facilities and data centers. The company has a long track record integrating access solutions to help data center managers gain access to any appliance or piece of equipment in their network. OOBAXS has been instrumental in bringing the latest technologies to data centers helping them improve anytime access, image/video quality, productivity, access speed, and a more flexible infrastructure. OOBAXS has brought modern data center tools and techniques into the broadcast world. The result is a client list that includes the world largest movie, recording, radio and television studios as well as Fortune 100 company data-centers. As video, speed and visual interfaces continue to improve; OOBAXS will remain a leading resource for CIOs, CTOs, and broadcast engineers.

All trademarks are the properties of their respective owners.

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dinCloud Explains Cloud-Based Data Center at Free Luncheons in Southern California

El Segundo, Irvine, and San Diego, CA- June 6, 2011- dinCloud, pioneering the next generation data center, today announced their Next Generation Datacenter Luncheon Road Show in Southern California. They will be stopping in El Segundo, Irvine and San Diego from June 7-9 to show the benefits of a cloud-based data center.

Event attendees will learn about cloud infrastructure, hosted virtual desktops and how to transition to the next generation data center. There will also be live demos showcasing virtualized applications and virtual desktop surfing on YouTube and other websites. dinCloud ‘s services include hosted virtual desktops, cloud storage, virtual servers, application virtualization and hosted voice and video.

“The benefits of moving to the cloud are too big to ignore. But many businesses, especially smaller businesses, are intimidated by what they expect will be complex and disruptive,? said Saad Shahzad, Chief Strategy Officer of dinCloud. more

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Ottawa, ON – June 6, 2011 – Protecode Inc., a leading provider of open source license management solutions, today announced that it has successfully completed “Ready for IBM Rational Software” technical validation for Build Analyzer™.

Protecode Build Analyzer, a component of Protecode’s System 4™ complete license management solution, now seamlessly integrates with Rational Team Concert. The easy-to-install integration provides IBM Rational development teams with an efficient, user-friendly and automated tool for managing open source and third party code throughout the increasingly collaborative software development cycle enabled by the Rational Collaborative Lifecycle Management Solution (CLM).

“Development teams are evolving into workgroups. They are becoming more decentralized and use multiple platforms. Protecode Build Analyzer software license management capabilities, coupled with collaborative capabilities of Rational Team Concert now allows development teams to easily confirm compliance to open source licensing obligations before shipping more

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Cabinet NG Creates New Class of Web-Based Document Management with CNG-WEB

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Enhancements Offer Added Convenience and Flexibility for Remote Users

Huntsville, AL – June 6, 2011 – Cabinet NG (CNG), provider of document management and workflow management software, today announced new enhancements to CNG-WEB, moving CNG-SAFE into a new class of document management in terms of convenience and flexibility. CNG-WEB is an optional module that enables users to manage and file documents on a premises based server and/or online (as a hosted/SaaS subscription) using a standard browser interface. Because there is no software to install, CNG-WEB makes it easier to deploy CNG-SAFE functionality across multiple locations. Whether you are traveling, visiting a customer, or working late from home, CNG-WEB will allow you to connect to CNG-SAFE from a computer with a browser and an Internet connection.

Initially released as a browser interface for document viewing, CNG-WEB evolved and currently supports more

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Leading Analyst Firm Names Intellitar “Cool Vendor? in Emerging Technology Report

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Intellitar breaks new ground in functionality, performance, price, and usability for virtual presence & interactive media creation

HUNTSVILLE, AL – June 1, 2011 – Intellitar, the developer of the Intelligent Avatar Platform and Virtual Eternity, today announced its inclusion in the 2011 report by Gartner, Inc1 of “Cool Vendors? in Emerging Technologies. The report highlights four vendors deemed to be breaking new ground in virtual presence and media creation based on core functionality, performance, price, and usability.

Intellitar’s commercial offerings, Virtual Eternity and Intelligram are both built on the backbone of their Intelligent Avatar Platform which allows users to create interactive digital clones, also known as intellitars. Users create intellitars by uploading a photo of themselves and populating the digital brain through a simple question and answer form. The result is a moving, talking digital likeness that will interact with more

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Protecode Announces the Industry’s First Real-time Solution for Open Source License Management

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Developer Assistant Supports All Operating Systems and Software Development Tools Worldwide

Ottawa, ON – May 16, 2011 – Protecode Inc., a leading provider of open source license management tools, today announced the availability of the industry’s first solution for real-time management of open source licensing and copyrights. Previously only available for the Eclipse Integrated Development Platform (IDE), the Developer Assistant™ is now being offered to the developer community worldwide, supporting all operating systems and software development tools. The solution operates unobtrusively in the background and requires no training for the developer, allowing them to concentrate on development rather than open source license management.

Developer Assistant is the only real-time analysis solution in the industry that manages licensing and copyright obligations at the earliest point in a software development lifecycle. Operating directly at the developer workstation, it uses the code analysis more

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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