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A virtual press conference from Sound & Video Contractor

Archive by Brian McWilliams

MelroseTEC Professionals Prep for Complete Upgrade of Toyota Video Production Center

Los Angeles, CA, – MelroseTEC, the professional services division of MelroseMAC, has signed a contract with Toyota Motor Sales USA to overhaul the Toyota Video Production Center located in Torrance, California. MelroseTEC will be upgrading the Production Center’s control room from SD to HD as well as providing new production and post-production equipment. The deal came to a conclusion after a three-month consulting period where MelroseTEC professionals worked with the Toyota production staff in mapping out the equipment and process changes needed in order to help Toyota reach their content acquisition and distribution goals.

The new solution, which is in the process of being deployed, allows Toyota to perform such tasks as capturing live HD feeds from their sound stages, building a content repository of content for better management of media and distributing web-based content to Toyota locations around the world. The Toyota Video Production Center produces a majority of the company’s internal video communications as well as media for other purposes such as marketing, social media and training.

MelroseTEC will be providing the complete design, cabling and racking services for the redesigned control room as well as integrating a new Sony HD production switcher and a digital Utah Scientific router into the Video Production Center. A newly designed machine room will house Avid Interplay, ISIS 5000 and an SGL archiving solution communicating with a SpectraLogic tape library. Toyota’s editors will use the latest release of Avid Media Composers for content creation utilizing Nitris DX hardware. MelroseMAC is an Avid Elite Reseller and employs a host of Avid product experts, which was of critical importance to Toyota since the workflow is based (in part) on Avid products.

JL Armstrong, National Manager External Affairs, Toyota Motor Sales and manager of the Toyota Video Production Center said, “We were extremely impressed with the knowledge base and level of commitment that MelroseMAC brought to the table during our discussions about our facility upgrade and integration project. We had specific goals we wanted to reach with our production facility–dictated by the needs of our clients. Their team understood these goals, and worked closely with us to develop the right solution to accomplish them. We are really excited to start this project and anticipating a great working relationship with our new partner.”

MelroseMAC will train Toyota employees on their new software and hardware upon completion of the installation, enabling the company to turn projects around faster and more efficiently at much higher quality than their previous solution.

Martin Vann, CEO of MelroseMAC stated, “This is the kind of project we love doing. We are able to bring all of our resources together in helping Toyota take a huge step forward in both equipment and workflow, while at the same time, providing a foundation for continued growth of their media environment”.

Brian Boring, Vice President of MelroseTEC added, “The entire Toyota team has been great to work with, and we are very pleased with the partnership we have formed. MelroseMAC is extremely excited to work with Toyota and looking forward to building a long term relationship with the Video Production Center team.”

About MelroseMAC
MelroseMAC is a Southern California based technology reseller and systems integrator. Through its retail stores, MelroseMAC focuses on Apple based products and solutions for consumers and creative professionals, including workstations, iPad’s, storage and accessories. Each store also provides training and Apple authorized support and repair services for all Apple products including iPad’s and iPhone’s. Through the MelroseTEC division, complex solutions for media organizations, corporate and government customers are designed, integrated and deployed. MelroseTEC provides a variety of professional consulting services and support programs including facility design and cabling, preventative maintenance and ongoing support and training for dozens of manufacturers. To learn more about us, please go to www.melrosemac.com or visit us on Facebook at www.facebook.com/melrosemac.

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Sohonet Taps Richard Linecar as New International Sales Manager

Media & Entertainment Veteran Joins Global Connectivity Leader

London, UK / Los Angeles, CA, Nov 18Richard Linecar, 2008 — Sohonet, the experts in high speed data workflow for the global entertainment industry announced today the addition of post production industry veteran, Richard Linecar in the new position of International Sales Manager. Richard’s role with Sohonet includes overseeing sales, business development and marketing for the company’s high-bandwidth data management services and production workflow consulting. more

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Sohonet Launches “FREEWAY” Service: International Bandwidth From L.A. to London

Sohonet, the first and largest high bandwidth connector for the global entertainment industry, is launching “Sohonet Freeway” a unique new benefit to further enhance their leading service to the international film and television production industry. more

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.


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