A virtual press conference from Sound & Video Contractor

Archive by Tricia Hawkins

ADDERLink Infinity in the Spotlight at IBC

New York, August 21, 2014: Adder Technology, the high performance keyboard, video and mouse (KVM) specialist, will be launching the latest version and firmware of its ADDERLink Infinity solution at IBC 2014.

The ADDERLink Infinity range enables operators and computing resources to be separated by almost any distance, with no loss in capabilities and no reduction in video resolution or quality. The latest firmware upgrade brings further benefit to users with faster switching, presentation switching, security enhancements and a guaranteed 60 frames per second, full frame video performance.

Adder will also be showcasing three new high performance products, including the IP-based ADDERLink Infinity 1002 which adds an additional fiber module that offers dual network redundancy and performance to the single head range. The presence of the additional fiber port ensures that signals can be extended over significant distances.

“We will also be displaying the new Adder CCS-Pro4, a professional KM switch for the use and control of multiple systems and screens on a single desk, from a single mouse and keyboard,” says John Halksworth, senior product manager, Adder Technology. “The switch includes Free-Flow technology and allows users to seamlessly switch between multiple computers alongside an intuitive web interface.”

The Adder CCS-Pro4 is ideal for use in the broadcast and post production environments, as is the ADDERLink X-DVI Pro DL, also on show at IBC. This dual link, point to point DVI extender features plug and play functionality incorporating full dual link resolution capability up to 2560×1600. It can transmit a dual link video stream along with audio over a single CATx cable, up to 50 meters.

“In keeping with emerging trends in the broadcast industry, we will also be demonstrating our 4K capabilities in this arena with the ADDERLink XD522 DisplayPort extender,” says Halksworth.

The Adder solutions will be available on stand 7.C30 and will demonstrate the many advantages IP-based high performance KVM brings to the broadcast and post production workflow.

Visit Adder Technology at stand 7.C30 at IBC 2014 in Amsterdam from 12 September.

 

About Adder Technology

Adder Technology is a leading developer and thought leader in connectivity solutions. Adder’s media networks, extenders and keyboard, video and mouse switch solutions enable the control and distribution of IT systems around the world. The company distributes its products in more than 60 countries through a network of distributors, resellers and OEMs. Adder has offices in the United States, United Kingdom, Germany, the Netherlands, Spain, Sweden, China and Singapore.

Adder’s user base ranges across markets such as Retail, Financial, Industrial, Medical, Broadcast, Air Traffic Control, Digital Signage, Military and Server Management. Adder manufactures products under its own brand as well as for a number of OEM customers and its products are marketed and supported by a global network of resellers and distributors.

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Media Contact for Adder Technology
Tricia Hawkins
Bob Gold & Associates
+1-310-320-2010
tricia@bobgoldpr.com

 

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Adder Technology supplies high performance KVM solution to Warner Bros. De Lane Lea

Adder Technology supplies high performance KVM solution to

Warner Bros. De Lane Lea

Adder brings flexibility and reliability to Soho mixing stages

Boston, May 22, 2014: Adder Technology, the high performance keyboard, video and mouse (KVM) specialist, has successfully completed an installation of its AdderLink Infinity range at Warner Bros. De Lane Lea in London.

The deal was facilitated through Adder Technology’s reseller, IP Performance, who selected the AdderLink Infinity based on the client’s twin requirements for greater flexibility and reliability.  Adder supplied three AdderLink Infinity systems (featuring high performance IP-based KVM) to Warner Bros. De Lane Lea for use in the upgrade of legacy equipment in three suites in its Soho facility.

AdderLink forms the central KVM infrastructure for all three rooms and enables engineers to quickly and easily reconfigure the mixing stages based on the individual requirements of its different customers.

Pierre Ketteridge, Technical Pre-Sales Consultant at IP Performance explains: “With audio suites being hired out on a daily and weekly basis, bespoke configuration is key to meeting the requirements of each new customer. It is therefore important that set-up can be accomplished easily to save both time and money. As the management tools are so user friendly, the AdderLink Infinity enables engineers to complete the configuration quickly and simply.”

Through Adder’s high performance, IP-based KVM matrix, the computers can be placed outside of the suite, in a server room, freeing up space within the critical environment. Customers at the studio typically work with the Avid Pro Tools package and Adder’s technology enables them to pick up their project from any screen in the studio, without having to move workstations, and with no loss of quality.

In addition to versatility, the AdderLink Infinity encourages collaboration and enables the sharing of control between machines while delivering excellent video quality and USB-based interactions, which is of particular benefit in applications such as audio mixing for film and television.

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About Adder Technology

Adder Technology is a leading developer and thought leader in connectivity solutions. Adder’s media networks, extenders and keyboard, video and mouse switch solutions enable the control and distribution of IT systems around the world. The company distributes its products in more than 60 countries through a network of distributors, resellers and OEMs. Adder has offices in the United States, United Kingdom, Germany, the Netherlands, Spain, Sweden, China and Singapore.

For more information please visit www.adder.com.

 

Media Contact for Adder Technology

Tricia Hawkins
Bob Gold & Associates
+1-310-320-2010
tricia@bobgoldpr.com

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Adder Technology Receives Queen’s Award for Enterprise

High performance KVM specialist honored in Innovation category

Cambridge, UK, April 21, 2014: Adder Technology, the high performance keyboard, video and mouse (KVM) specialist, has been presented with the Queen’s Award for Enterprise in Innovation. The prestigious prize was awarded for the company’s pioneering AdderLink Infinity solution, a hardware-based, digital KVM matrix used for controlling and distributing digital video signals.

The AdderLink Infinity solution is used across multiple industries and applications – from pro AV, broadcasting and post production, to command and control, and industrial process automation.  It features a user-friendly interface and enables an unlimited number of users to connect to various computers, securely, allowing them to access content via a standard IP network. Users and machines can be separated by almost any distance, yet operators have real-time control of their computing resources, without loss of audio quality or video resolution, through keyboard, mouse, graphics tablet or other touch screen devices.

“The team at Adder is delighted with winning the Queen’s Award. This recognition of our innovation-driven approach and resulting technology couldn’t have come at a better time as we celebrate our 30th anniversary,” says Adrian Dickens, founder and CEO, Adder Technology.

“For Adder innovation is not a marketing term; it is a philosophy and a guiding principle of our company. It has taken us from humble beginnings in the early eighties, to delivering our solutions to global customers, from the new BBC facilities in London and Manchester, to the Opera House in Sydney.”

The AdderLink Infinity has the distinction of being the first solution of its kind to allow multicasting across networks. In addition, it features intelligent video encoding and USB true emulation and enables users to build a flexible, future-proofed and scalable infrastructure that operates over a standard IP network.

About Adder Technology

Adder Technology is a leading developer and thought leader in connectivity solutions. Adder’s media networks, extenders and keyboard, video and mouse switch solutions enable the control and distribution of IT systems around the world. The company distributes its products in more than 60 countries through a network of distributors, resellers and OEMs. Adder has offices in the United States, United Kingdom, Germany, the Netherlands, Spain, Sweden, China and Singapore.

For more information please visit www.adder.com.

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Media Contact for Adder Technology

Tricia Hawkins
Bob Gold & Associates
+1-310-320-2010
tricia@bobgoldpr.com

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ADDER TECHNOLOGY UNVEILING 4K CONNECTIVITY SOLUTIONS AT NAB

 Adder and Stagebox to Demonstrate Full IP-Based Broadcast Workflow

New York, April 1, 2014: Adder Technology, the leader in high performance, keyboard, video and mouse (KVM) connectivity solutions, will unveil its 4K-ready solutions at the NAB Show in Las Vegas. In addition, the company will demonstrate the power and flexibility of its end-to-end IP based workflow across the broadcast chain at its booth, SL10105.

Adder will be launching its 4K capable KVM products at the show, including a firmware upgrade to the AdderLink XD522 – a high resolution DisplayPort and Thunderbolt display extender. This upgrade – available for download on the Adder website –  makes the device capable of extending 4K signals. This means existing XD522 users can upgrade to 4K absolutely free of charge. The firmware update will provide native 4K resolution (4096×2160) and 4K UHD 3840×2160 at 30Hz, as well as advanced EDID management, with user hotkeys on top of all the existing features.

“The AdderLink XD522 firmware upgrade is something we’ve been working on around the clock, and we can’t wait to show off what our products can do in 4K at NAB,” said Tim Conway, vice president, Adder Corp. “This upgrade will be available to our existing customers free of charge, delivering native 4K capability, as well as an updated feature set.”

In addition to unveiling its products’ 4K capabilities, Adder has teamed up with Stagebox, developed in part by BBC Research and Development, to demonstrate how IP technologies can enhance each stage of the broadcast production chain. Using AdderLink Infinity to manage the broadcast workflow environment, Adder will send captured content through the entire chain, from ingest through to transmission, over a standard 1Gb/s IP network.

“We’re genuinely excited for NAB this year. Not only are we witnessing history being made, as emerging technologies such as 4K become the industry standard, we also believe that IP-based high performance KVM solutions are the platform needed to lift this technology to its fullest potential,” Conway concludes.

Visit Adder at booth SL10105 at NAB from 7-10 April.

About Adder

Adder Technology is a leading developer and thought leader in connectivity solutions. Adder’s media networks, extenders and keyboard, video and mouse switch solutions enable the control and distribution of IT systems around the world. The company distributes its products in more than 60 countries through a network of distributors, resellers and OEMs. Adder has offices in the United States, United Kingdom, Germany, the Netherlands, Spain, Sweden, China and Singapore.

Adder’s user base includes markets such as Retail, Financial, Industrial, Medical, Broadcast, Air Traffic Control, Digital Signage, Military and Server Management. Adder manufactures products under its own brand as well as for a number of OEM customers and its products are marketed and supported by a global network of resellers and distributors. For more information please visit www.adder.com.

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Media Contact for Adder Technology

Tricia Hawkins
Bob Gold & Associates
+1-310-320-2010
tricia@bobgoldpr.com

 

 

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ADDER PARTNERS WITH STAGEBOX TO DEMONSTRATE FULL IP-BASED BROADCAST WORKFLOW AT NAB

Adder to Unveil its 4K Capable Solutions

Los Angeles, March 4, 2014: Adder Technology, the leader in high performance, IP-based keyboard, video and mouse (KVM) connectivity solutions, will be demonstrating the power and flexibility of its end-to-end IP workflow across the broadcast chain at the NAB Show in Las Vegas. In addition, the company is launching 4K capable solutions on its booth, SL10105.

In conjunction with Stagebox, developed in part by BBC Research and Development, Adder Technology is transforming its booth to demonstrate how IP technologies enhance each stage of the broadcast production chain. The booth will be divided into four sections, including the studio, where Stagebox technology will work with Adder products, the control gallery, post production and grading along with transmission play out.

“Our engineers will demonstrate our key products and 4K capability at the show. Live content captured in front of a green screen using cameras and Stagebox technology, will then be fed into a virtual studio. The Stagebox transmitter sits on the back of the camera and sends the feed over low bandwidth IP to a receiver in the control room. Management of the virtual studio workflow takes place in the AdderLink Infinity environment, giving access for control to any allowed user on the network,” says Tim Conway, vice president, Adder Technology. “The entire workflow, from ingest through to transmission, is completed over an IP network.”

The company is also launching 4K capable KVM products at the show including the 4K DisplayPort extender – based on the AdderLink XD522. A simple  firmware upgrade makes the device capable of extending 4K signals, which means that existing XD522 products already in the field can be upgraded by customers.

“We’re looking forward to NAB – firstly working with a company like Stagebox that has a series of products perfectly complementing our own in the broadcast space; and secondly to demonstrate the power of IP and the synergy it has with 4K,” concludes Conway.

Visit Adder Technology at booth SL10105 at NAB from 7-10 April.

About Adder Technology

Adder Technology is a leading developer and thought leader in connectivity solutions. Adder’s media networks, extenders and keyboard, video and mouse switch solutions enable the control and distribution of IT systems around the world. The company distributes its products in more than 60 countries through a network of distributors, resellers and OEMs. Adder has offices in the United States, United Kingdom, Germany, the Netherlands, Spain, Sweden, China and Singapore.

Adder’s user base includes markets such as Retail, Financial, Industrial, Medical, Broadcast, Air Traffic Control, Digital Signage, Military and Server Management. Adder manufactures products under its own brand as well as for a number of OEM customers and its products are marketed and supported by a global network of resellers and distributors. For more information please visit www.adder.com.

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Media Contact for Adder Technology

Tricia Hawkins
Bob Gold & Associates
+1-310-320-2010
tricia@bobgoldpr.com

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ADDER TECHNOLOGY SELECTS BOB GOLD & ASSOCIATES TO LEAD ITS NORTH AMERICAN PR PROGRAM

High Tech-Focused Public Relations Agency Retained By Leading Remote Integrated Solutions Company  

New York – February 25, 2014 – Adder Technology, the leader in high performance KVM connectivity solutions, today announced it has selected Bob Gold & Associates, a full-service public relations agency, with offices in New York, Chicago and Southern California, to lead its communications program in North America.

Adder solves some of the most frustrating problems any AV engineer may encounter in a control room – how to efficiently control multiple devices from a single operating station in real time. Adder products include: a high performance IP KVM matrix, KVM extenders and KVM switches.

Adder products empower AV professionals to extend, switch and remotely manage their devices and networks from anywhere in the world while still delivering pixel perfect beyond HD-quality video and digital quality audio for many applications.

“Bob Gold & Associates is widely recognized in the tech industry for its award-winning work for its clients,” said Tim Conway, Adder vice president for North America. “We’re confident they will serve as an invaluable partner.”

Bob Gold & Associates is a partner to Whiteoaks International, a UK-based PR firm that handles the Adder account in Great Britain. Through the combined efforts of both agencies Adder will have global exposure from one PR team.

The AdderLink Infinity connectivity solutions allow users to build flexible infrastructures that locate computers anywhere, share connections, watch interactions others have with computers, collaborate and switch computers with ease. AdderLink Infinity offers unique core benefits for the command and control, broadcast and post-production and Pro AV Markets.

AdderLink Infinity can be used in flexible and scalable configurations to meet the unique needs of each studio. The company’s products reduce the complexity, vulnerability and cost of IT environments by providing robust remote access to and direct control of local computing systems.

For more information about Adder Technology, please visit www.adder.com

For more information about Bob Gold & Associates, visit www.bobgoldpr.com.

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Media Contact for Adder Technology

Tricia Hawkins

Bob Gold & Associates

+1-310-320-2010

tricia@bobgoldpr.com

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ADDER TECHNOLOGY BRINGS ITS ACCLAIMED HIGH PERFORMANCE KVM TO DOOH & OUTDOOR DIGITAL SIGNAGE

Adder Joins Scala to Unveil its Newest HDMI Solution

Las Vegas, February 11, 2014Adder Technology, the leader in high performance, IP-based KVM connectivity solutions, will unveil its new AdderLink DV100 HDMI and  DV120 DVI extenders at Digital Signage Expo, the world’s largest international trade show dedicated to digital signage, in Las Vegas, February 11-12 in the Scala booth #736.

Tim Conway, Adder vice president said, “Today’s digital signage providers need assured DVI and HDMI extension that deliver pixel perfect HD-quality digital content. Our new line is designed to meet this need with remote control and monitoring up to 150 feet distance from the source.”

“Adder brings unique capabilities to Scala’s digital communication
system,” said Harry Horn, Scala vice president of marketing. “The addition of the AdderLink HDMI extender and splitter provides rock-solid dependability, failover option and proof of display software, which delivers the highest-quality digital
video signage.”

The new AdderLink DV104 features Adder’s innovative Proof of Display (P.O.D.) technology that provides 4 outputs, and enables remote monitoring of all screens within a signage network over an IP link. This in turn allows network managers to bill advertisers with the assurance that their content has been displayed.  Digital signage can be turned-off or on remotely and can be powered directly from the network.

About Adder Technology

Adder Technology is a leading developer and thought leader in connectivity solutions. Adder’s media networks, extenders and keyboard, video and mouse switch solutions enable the control and distribution of IT systems around the world. The company distributes its products in more than 60 countries through a network of distributors, resellers and OEMs. Adder has offices in the United States, United Kingdom, Germany, the Netherlands, Spain, Sweden, China and Singapore.

Adder’s user base ranges across markets such as Retail, Financial, Industrial, Medical, Broadcast, Air Traffic Control, Digital Signage, Military and Server Management. Adder manufactures products under its own brand as well as for a number of OEM customers and its products are marketed and supported by a global network of resellers and distributors. For more information please visit www.adder.com.

About Scala

For more information please visit www.scala.com.

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Media Contact for Adder Technology

Tricia Hawkins

Bob Gold & Associates

+1-310-320-2010

tricia@bobgoldpr.com

 

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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