CASIO REVOLUTIONIZES STOREFRONT ADVERTISING WITH NEW DIGITAL SIGNAGE
BUSINESS AT DSE 2013

Casio Signage Drives Business and
Offers Infinite Applications

 

LAS VEGAS, NV (FEBRUARY 27, 2013) — Coming off the cusp of a successful Consumer Electronics Show, Casio America, Inc. is pleased to showcase its new digital signage business with its ground-breaking approach to storefront advertising at the Digital Signage Expo. As the hero application of Casio’s new digital signage business, Casio Signage takes a revolutionary new approach by leveraging optimum advertising tools and cloud services to attract new customers and increase repeat business. Casio Signage will be exhibited in Casio’s booth (#147) at the Digital Signage Expo at the Las Vegas Convention Center, February 27-28, 2013.

“Storefront advertising must be attractive, interesting and versatile in order to entice consumers to enter an establishment,� said Shigenori Itoh, Chairman and CEO of Casio America, Inc. “Casio Signage offers retailers and business owners a unique way to make consumers feel welcome, while delivering relevant content in a personal manner. We have no doubt that Casio Signage will
set a new standard for storefront advertising and change the industry as a whole.�

Casio Signage is a cutting-edge storefront advertising tool with the ability to captivate passers-by with a realistic-looking character that talks to them. Using a custom designed screen shaped like a character, content is created to match the characteristics needed to bring people into a store. The character’s appearance and voice can be easily changed to keep customers from losing interest and increase store traffic. Casio Signage is compact and requires no installation work, making it easy to place nearly anywhere. It also offers multilingual support or multifunctional options creating a fully customizable system with content that is most relevant for the customer base.

Together with innovative cloud services such as the distribution of digital coupons, stores with Casio Signage will enjoy an edge
over the competition.

Main Features of Casio Signage

• Realistic images help captivate passers-by and attract new customers – The screen itself is shaped like a character or person, and speaks to visitors to get their attention and invite them in.

• Content is easily updated to increase store traffic  – Retailers simply provide Casio with a still image and text. Casio then animates the image and adds the voice. No video production is required for stores. This process makes it easy to edit the animation for future use.

• Compact size that can fit almost anywhere – It features a small 18â€� x 21.10â€� footprint. No installation work is required.

• Multilingual support – Available languages include English, Chinese, Korean, Spanish, and more. Customers can select the language they want to hear.

• Cloud services are available for unique retail promotions – Casio can provide cloud services such as digital coupons for customers with smartphones.

• Long-lasting light source – The originally developed Laser-LED Hybrid Light Source by Casio delivers approximately 20,000 hours of life.

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About Casio America, Inc.

Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to fulfill its corporate creed of “creativity and contribution� through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.

CASIO SHOWCASES UNIQUE SIGNAGE SOLUTIONS AT DSE 2013 

Projector Stacking System and YA-S10 Converter System Offer Innovative Technology
with An Overall Lower Cost of Ownership

LAS VEGAS, NV (FEBRUARY 27, 2013) — Casio America Inc. , a leader in the digital projection industry, is proud to introduce two new systems ideal for a variety of digital signage applications – the Projector Stacking System and the YA-S10 Converter System. Featuring Casio’s LampFree™ LASER & LED Hybrid Light Source, the Projector Stacking System is available in two different models, the XJ SK650 and the XJ-SK600. The YA-S10 Converter System features cutting edge technology that allows a single projector to display images on curved surfaces. Both systems will be exhibited in Casio’s booth (#147) at the Digital Signage Expo at the Las Vegas Convention Center, February 27-28, 2013.

“As a leading provider of digital projection technology, we are constantly developing new applications that address the changing needs of the digital projection/signage industry,� said Matt Mustachio, general manager of Casio’s Business Projector Division. “We are confident that our new Projector Stacking System and YA-S10 Converter System will increase efficiency and streamline costs for retailers and business owners alike, further raising industry standards and solidifying Casio’s presence as an industry leader.�

The Projector Stacking System, designed with two Casio projectors stacked on top of one another, projects two sharp, high-quality images, which the YA-S10 Converter System control box then merges into one screen. It is available in two different models; the XJ-SK650 and the XJ-SK600. The XJ-SK650 features double stacked Pro Series XJ-H2600 projectors and provides users with up to 6,500 lumens, while the XJ-SK600 features double stacked Signature Series XJ-M250 projectors and provides up to 6,000 lumens. Both of these models provide roughly twice the lumen output provided by a single projector.

The Projector Stacking System includes two (2) projectors, ceiling mount housing and the YA-S10 Converter System control box, which corrects and merges screen images. The system features high-precision correction and an interface that allows easy modifications using a remote control. The YA-S10 Converter System control box focuses on image alignment with each of the projectors in the Stacking System. When the YA-S10 Converter System correction box is connected, both projectors can also project high brightness images at any angle making the Projector Stacking System ideal for digital signage, sports bars, house of worship and many large venue applications.

When used separately Casio’s YA-S10 Converter System enables users to project images onto curved pillars, round areas, flat surfaces or any unique shape. The system is set up to adjust any image misalignment or distortion without the need for additional hardware. Using the YA-S10 Converter System with any Casio LampFree™ projector, images can be corrected for curved surfaces using free-form surface compensation with a lattice of up to 81 grid points for adjustments.

Both the Projector Stacking System and Convex System are powered by Casio’s state-of-the-art LASER & LED HYBRID Light Source, which provides Lamp-Free, eco-friendly data projection at a percentage of the cost of traditional projectors. Casio’s LASER & LED Hybrid Light Source combines blue laser light and a fluorescent element to generate a high output of green light. The green light, blue laser light, and the light emitted by a red LED are projected through a DLP® chip which, in turn, is passed through the projection lens to form an image. This technology achieves an increase in color spectrum compared with a mercury lamp, while lowering a projector’s total cost of ownership and maximizing investment. Since there is only minimal loss of brightness even during long-term use, it is ideal for those heavy-duty applications involving frequent use of projection such as retail stores, grocery stores, restaurants, offices and other environments. With an estimated life span of 20,000 hours, both systems ensure low
maintenance and streamlined costs.

Casio’s new Projector Stacking System and YA-S10 Converter System are currently available for purchase. For additional information regarding Casio LampFree™ projectors, please visit www.casioprojector.com.

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About Casio America, Inc.

Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets
calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to fulfill its corporate creed of “creativity and contribution� through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.

CASIO AMERICA, INC. TO PARTICIPATE IN ALMO PROFESSIONAL A/V’S E4 AV EVENTS IN DALLAS AND NEW YORK THIS FALL

Casio to Showcase Portfolio of Lamp Free Projectors  

DOVER, NJ, (AUGUST 30, 2012) – Casio America, Inc., a leader in the digital projection space, has teamed with Almo Professional A/V, the nation’s fastest growing audiovisual distributor, by participating in the next E4 AV training and networking event in Dallas on September 13 and New York on October 3. During the event, Casio will showcase its entire portfolio of lamp free projectors for the AV market.

An overview of the Almo Pro A/V E4 tour can be viewed here.

“Currently, we have the largest assortment of LASER & LED projectors on the market,� said Matt Mustachio, general manager of Casio’s Business Projector Division. “We strive to offer a comprehensive solution for AV professionals and are extremely proud of the progress we have made in the industry. We will continue to be the pioneers of lamp-free technology.�

“Casio’s lamp free projectors are easily one of the most popular product lines to see during our E4 events,� explained Sam Taylor, executive vice president for Almo Professional A/V.  “The theme for our fall tour is ‘Reveal Your AV Future.’ Casio lamp free projectors are certainly part of an AV pro’s future thanks to the simplified maintenance and Hybrid Light Source Technology, which also makes them a great green AV option. The differentiation has made them a very viable option for our partners to consider.�

Casio’s commitment to the projection industry is displayed through its full line of lamp free, LASER & LED Hybrid Light Source projectors including portable, multi-purpose, high brightness and short throw units that are equipped with a variety of features fit for a multitude of environments.

Now in its third generation, Casio’s revolutionary LASER & LED Hybrid Light Source combines a laser, a fluorescent element and LEDs to generate high brightness, while eliminating the need for expensive projection lamps that often need replacement. Due to the lamp-free technology, Casio’s LASER & LED Hybrid Light Source provides a reduced total cost of ownership and allows users to count on a 20,000 hour estimated life span. On average, users will save hundreds of dollars after approximately 6,000 hours of use compared to traditional mercury lamp projectors.

Casio’s projectors are also equipped with capabilities that will illuminate any room and aid in the creation of lively presentations. Other features include energy-saving modes, computer, HDMI and video inputs and the ability to display 3D content from a 3D capable computer. USB models incorporate LAN/wireless connectivity, MobiShow, Crestron Roomview control and select models are Interactive WhiteBoard ready.

The E4 Dallas event will take place on Thursday, September 13 at the Hyatt Regency Dallas while the E4 New York event is on October 3 at the Meadowlands Expo Center. Both events will run from 8:00 a.m. to 4:30 p.m. and are entirely free, including parking, to Almo Pro A/V’s reseller, integrator and consultant partners. To register, go to www.e4avtour.com.

The E4 AV program can be accessed on demand during and after each event for instructor videos, copies of the course presentations and live Twitter updates.

For additional information regarding Casio’s projectors, please visit www.casioprojector.com.

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About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to fulfill its corporate creed of “creativity and contribution� through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.

About Almo Professional A/V’s E4 AV Tour

Launched in December 2009, The E4 AV tour is a free, full-day program with an intense educational focus that allows partners to earn valuable InfoComm International CTS RUs while networking with the industry’s top manufacturers. For more information, go to www.e4avtour.com.

About InfoComm International

InfoComm International® is the international trade association representing the professional audiovisual and information communications industries. Established in 1939, InfoComm has more than 5,000 members, including manufacturers, systems integrators, dealers and distributors, independent consultants, programmers, rental and staging companies, end-users and
multimedia professionals from more than 80 countries. InfoComm International is the leading resource for AV standards, market research and news. Its training, certification and education programs set a standard of excellence for AV
professionals. InfoComm International is the founder of InfoComm, the largest annual conference and exhibition for AV buyers and sellers worldwide. InfoComm also produces trade shows in Europe, Latin America, the Middle East and China.
Additional information is available at www.infocomm.org.

About Almo Professional A/V

Almo Professional A/V is the nation’s fastest growing distributor serving the needs of professional audiovisual integrators, dealers and consultants. With a highly skilled sales team, reseller education programs, 10 distribution centers across the U.S. and product lines for the Pro A/V channel, Almo Professional A/V provides customers with the full distribution experience on a local and a personal level.

The Almo Professional A/V sales team is InfoComm-trained and the majority is CTS-certified. Almo Professional A/V has aligned with InfoComm International to offer courses worth CTS renewal units that enable partners to stay ahead. At the same time, the division works with industry vendors to bring live and online product training opportunities directly to channel partners.

Almo Professional A/V is a division of Almo Corp., the nation’s leading independent distributor of consumer electronics and major appliances. For more information about Almo Professional A/V, please call 410-560-2890 or go to www.almoproav.com. Almo Professional A/V can also be followed on Twitter at http://twitter.com/almoproavand on Facebook at www.facebook.com/almoproav.

*All product and company names herein may be trademarks of their registered owners.

MAIN EVENT ENTERTAINMENT™ CREATES A VISUAL AND DIGITAL ENTERTAINMENT EXPERIENCE WITH CASIO’S SIGNATURE XJ-M250 PROJECTORS

DOVER, NJ, (AUGUST 22, 2012) - Main Event Entertainment™, a leading family entertainment center based in Plano, Texas wanted to visually enhance and transform their customers’ overall bowling experience.  To do so, the Center sought out SAVE Electronics –  a leading solutions provider of presentation, entertainment and communications systems components and support for business and home systems to help find a less expensive and low maintenance projector for wall-to-wall entertainment. With the help of SAVE Electronics located in Dallas-Ft. Worth metroplex, SAVE Electronics installed 40 of Casio’s Signature XJ-M250
projectors across three different Main Event locations.

SAVE Electronics suggested Casio’s Signature XJ-M250 projectors because they are lamp-free and run on Casio’s state-of-the-art LASER & LED Hybrid Light Source. This means users do not have to replace lamps every 2-3 months, which typically costs almost as much as the original projector cost over one year. With the projectors having an estimated lifespan of 20,000 hours, Main Event can now provide on-going visual footage, since the projectors typically run 14-16 hours a day.

“I have been in this business for more than 30 years and found Casio’s Signature XJ-M250 projector to be incomparable,� said Tim Boyd, president of SAVE Electronics. “The fact that it can withstand such a high amount of daily use is a major benefit. Additionally, the XJ-M250 is one of the brightest Lamp Free Laser & LED projectors on the market and the zoom feature works great, while still allowing the brightness of the image to stay intact.�

With Casio’s XJ-M250, Main Event can shut down the projectors every day without worrying about additional setup time. When the power is turned back on, the projectors retain memory of the zoom settings and cut down on calibration time. Even if the Center were to lose power during a thunderstorm, this easy to use system will not lose the data needed to keep the visual effects running when power is restored.  Since the projectors use Laser & LED’s it only takes eight seconds from Power on to reach full brightness. And instant OFF capability means no cool down time.

“The total cost of ownership and ability to withstand daily use were the two major components in choosing a projector,� said Pete Del Monte, Director of Technical Services of Main Event Entertainment. “Casio’s Signature XJ-M250 meets our needs beyond our expectations and has made a significant technological difference in our bowling alleys by cutting down costs and maintenance, and brightening the atmosphere. This projector has transformed Main Event Bowling Centers into an amazing digital experience for consumers.�

Casio’s Signature XJ-M250 projectors are set up at the end of all bowling lanes, right above the pins, from floor to ceiling. The units can project advertisements, live video of sporting events, music videos and more. Controlled by Crestron, the projectors have an additional switcher that allows managers to choose from six different DirectTV networks.

Main Event set up 11 projectors in their first location, which became the first full digital building in the United States. After testing Casio’s projectors in this location, Main Event Bowling Center decided to implement the projectors in two other locations as well. They went on to set up 12 projectors in a second location and 17 in a third. Currently, Main Event Bowling Center is building a new location in Katy, Texas, which will include 14 Casio projectors.

“Casio is proud to be Main Event’s premier projector provider,� said Matt Mustachio, general manager of Casio’s Business Projector Division. “We know our Lamp Free projectors will reduce operating costs over the life of the installation and create a space that is both inviting and dynamic. We look forward to our continued relationship with Main Event Entertainment.�

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About Casio America, Inc.

Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to fulfill its corporate creed of creativity and contribution� through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.

About Main Event Entertainmentâ„¢

Main Event Entertainment is an expanding, Dallas-based company founded in 1998 and currently operates high-volume family entertainment centers throughout Texas.  Main Event Entertainment, LP operates as a subsidiary within Ardent Leisure Group of Australia.  Voted in the Dallas/Fort Worth Metroplex as “Best Place to Bowl,� as well as “Best Party Place� by the Austin Chronicle and “Best Indoor Play� by Austin Family Magazine, Main Event family entertainment centers house 50,000-75,000 square feet of superior recreational bowling, billiards, laser tag, a unique selection of interactive games, a tempting array of quality food and beverage, as well as complimentary Wi-Fi and flexible meeting and event space for corporate outings or group gatherings.  For more information, visit http://www.maineventusa.com. 

About SAVE Electronics Inc.

With over 55 years of experience and a staff of design and integration experts, SAVE Electronics stays up to date on the latest technology with the solutions needed for each and every project.  Parent company Boyd’s TV was first established in 1957 with SAVE Electronics re-establishing in 1998. SAVE Electronics utilizes and supports the latest advances in technologies from leading-edge and recognized manufactures.  Receiving awards such as “Best MDU Residential Tower Project” – 2007 Lutron Electronics / “One Of the Most Dependable Home Theater Design Company Of Central United States” -2008 Electronics House Magazine.  It is able to do so by all technicians maintaining certification in all areas of the control, installastion, and programming for the delivery audio/visual communications, lighting, and surveillance including distributed network systems for residence, offices, hospitality and commercial venues.

 

MEDIA INQUIRIES ONLY CONTACT:

Christine Azzolino/Amanda Pecora

Coyne PR

(973) 588-2000

cazzolino@coynepr.com

apecora@coynepr.com

E. Garcia/S.VanderSchans

CASIO AMERICA, INC.

(973) 361-5400

egarcia@casio.com

svanderschans@casio.com