ANAHEIM, California – Jeff Iftekaruddin is a guitarist, singer and songwriter who has been influenced by many styles of music, from the works of John Lennon that his mother loved to the music of his father’s native India. Recently, Iftekaruddin has enjoyed success touring throughout California with HARMAN’s JBL Professional EON515XT portable PA loudspeaker providing world-class audio quality in a lightweight and compact form factor.

From the day he first picked up a guitar, Iftekaruddin has been interested in combining various genres of music to create his own style, including songs recorded in both English and Spanish. His eclectic approach to songwriting can be heard in his most recent adult contemporary release, Songs About Women.

In the past two years, two unforeseen events have had a major influence on Iftekaruddin’s musical outlook. “Up until 2011 I was only making music for ‘grown ups,’� Iftekaruddin noted. “Then a chance encounter with a very special young girl and her family added a whole new perspective to my musical career.�

Iftekaruddin was playing his guitar near an auto shop while waiting for an oil change when a young boy and girl came over to listen. The girl began to softly sing along and Iftekaruddin did an improvised duet with the girl for about 15 minutes.

He then realized the girl’s parents had come over—and were politely waiting for him to finish. “The girl’s mother explained that her daughter was autistic and that they didn’t want to interrupt a song that was so calming for their child,� Iftekaruddin said. “She told me that her daughter had been feeling extremely anxious and that singing the song with me was the first time she had been calm all day.�

Iftekaruddin went home that night and reflected on how connected this little girl had been to his music. “I decided to write the girl her very own album,� he said I� wanted to fill it with music that any child—and their parents—would enjoy, no matter what their challenges were in life.� The result is Iftekaruddin’s new album, Songs About Turtles, Wolves and Stan the Man: Music for Kids Who Get It!

Another unplanned occurrence made Iftekaruddin realize the importance of good sound in live performance. “At the last minute I was asked to do a charity event in Santa Monica and had to use whatever PA they had. It was a JBL EON system,� he said. “I was performing in a massive yoga studio with beautiful bamboo floors and as soon as I plugged in and started playing I was mesmerized. I stopped worrying about my performance and just got lost in the sound. To hear my voice and guitar ringing out of the EON monitors with such clarity was just amazing – a definite rock star moment!�

Iftekaruddin soon purchased a JBL EON15XT powered loudspeaker. “Now I know I’m going to have great sound wherever I go,� he said. “I primarily play a Godin A6 guitar live and the EON515XT allows me to play direct—no EQ pedal, no ultra-funky acoustic wave modulator—just direct. I can hear every single nuance of my axe through the EON515XT.�

Iftekaruddin takes the EON515XT with him at all times. “I also have a 12-Volt/35-Watt battery plus a converter that I use to give me mobile power,� he said. “A lot of times after a show I will drive to a bank parking lot or the local Costco in Los Feliz and play for a few hours. To hear the EON515XT rebounding in such massive spaces is a holy experience.�

“My foray into the kids’ music arena has been a huge surprise in my life, and after doing shows many kids come up to me and want to know about my guitar and my equipment,� he added. “They are always interested in the EON515XT and its built-in mixer and I usually wind up having a ‘helper’ or two at a birthday party to help me set up. It’s so easy to use that they are always able to pick up very quickly how the EON515XT works.�

In addition, Iftekaruddin has found JBL Professional’s customer support to be first-rate. “It has been my experience that a lot of large companies lose touch with their customers, but JBL makes me feel like they listen to us folks who are out there in the field,� he said.

Iftekaruddin continues to bring his musical message of positivity to audiences at home and abroad. “On my new CD you’ll hear songs about working through challenges and making mistakes, a song that can help kids learn Spanish and a song about the beauty of being ‘different.’ I do my best to create a fun listening experience for the whole family.�

For more information please visit Jeff Iftekaruddin’s website, www.themusicofjeff.com. Songs About Women can be found at www.soundcloud.com/songsaboutwomen.

HARMAN (www.harman.com) designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets — supported by 15 leading brands, including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon® and Mark Levinson®. The Company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 13,900 people across the Americas, Europe and Asia, and reported net sales of $4.4 billion for year ended June 30, 2012.

ANAHEIM, California – Showcasing performances by some of rock and roll’s most iconic artists, the AUDIENCE Network’s “Guitar Center Sessions� television series has been a hit since first airing in 2010. To ensure that world-class audio is delivered to the live audience and the artists on stage, HARMAN’s JBL Professional PRX612M powered loudspeakers highlight the live sound system for the performances.

Held at the Vintage Room at Guitar Center’s Hollywood location, “Guitar Center Sessions� is hosted by Nic Harcourt and features the artists playing selections from their catalogs and discussing their careers and influences. A high-quality original music program that focuses on conversations and themes pertinent to the artist’s craft and creative process, “Guitar Center Sessions� provides artists with a highly credible platform to expose their music and stories to a large audience and furthers Guitar Center’s commitment to helping artists be heard in an ever-changing, uncertain music business. This season’s “Guitar Center Sessions� has included performances by Hoobastank, Papa Roach, Ben Folds Five, Meiko and Joe Walsh, with a performance by Jimmy Cliff scheduled to air on January 25.

“With such talented artists appearing on ‘Sessions’, it is crucial that they be supported on stage with world-class audio technology,� said Andy Flint, Senior Manager, Portable PA Marketing, JBL Professional. “We have seen the PRX612M adopted by countless successful musicians for their tours and installed in some of the world’s most prestigious live music venues. The PRX612M provides ‘Sessions’ with a level of sound quality that the program’s artists require and we are thrilled to be a part of this unique project!�

Utilizing tour-tested JBL Differential Drive® speaker technology, dbx Type IV™ limiting circuitry and Crown award-winning class-D amplifiers, the PRX612M delivers uncompromised performance in a package that is light, small and professional in both function and appearance. At the core of the PRX612M is a fully integrated DSP input section providing mic/line level input, selectable system EQ and a premium A/D converter for a maximum signal-to-noise ratio.

For more information on “Guitar Center Sessions� please visit gc.guitarcenter.com/sessions/

HARMAN (www.harman.com) designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets — supported by 15 leading brands, including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon® and Mark Levinson®. The Company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 13,900 people across the Americas, Europe and Asia, and reported net sales of $4.4 billion for year ended June 30, 2012.

ANAHEIM, California – HARMAN’s Lexicon today announced that effective immediately it is offering new, lower prices on its audio plug-ins. In addition, the company is streamlining its lineup to focus on the five core plug-in bundles: the PCM Total Bundle, PCM Native Reverb Plug-In Bundle, PCM Native Effects Bundle, LXP Native Reverb Bundle and MXP Native Reverb Bundle.

“By simplifying our plug-ins lineup, we’re making it easier for users to choose the right plug-in for their needs, ,� said Noel Larson, Market Manager-Portable PA, Tour and Recording at HARMAN Signal Processing. “We have also implemented significant price reductions. Our award-winning Lexicon reverbs and effects are the industry standard and with our new pricing, Lexicon sound quality is now available to more pro and project studios and enthusiast users than ever before.�

The current Lexicon plug-ins lineup is as follows:

PCM Total Bundle – 14 VST®/AU/RTAS® reverb and effects plug-ins, New SRP: $999
PCM Native Reverb Plug-In Bundle – seven VST/AU/RTAS reverb plug-ins, New SRP: $599
PCM Native Effects Plug-In Bundle – seven VST/AU/RTAS effects plug-ins, New SRP: $499
LXP Native Reverb Plug-In Bundle – four VST/AU/RTAS reverb plug-ins, New SRP: $199
MXP Native Reverb Plug-In Bundle – VST/AU/RS reverb plug-in, New SRP: $99

The plug-ins offer a wide variety of legendary Lexicon reverbs and effects like Vintage Plate, Hall, Room, Concert Hall and other hallmark Lexicon reverbs, and effects that run the gamut from Pitch Shift, Chorus, Dual Delay and Resonant Chords to other completely unique sounds. All the plug-ins are designed to work with popular DAWs like Pro Tools and Logic, as well as with any other VST, Audio Unitâ„¢ or RTAS-compatible platform and with Windows and Macintosh computers.

For more information please visit www.lexiconpro.com.

HARMAN (www.harman.com) designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets — supported by 15 leading brands, including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon® and Mark Levinson®. The Company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 13,900 people across the Americas, Europe and Asia, and reported net sales of $4.4 billion for year ended June 30, 2012.

ANAHEIM, California – Gabriel “The Gun� Gonzalez is a trumpeter, percussionist, producer and arranger who co-founded No Doubt with Gwen Stefani in 1986 and was instrumental in the development of the third-wave ska movement of the 1980s. Gabriel The Gun is currently with the BackBeat Brawlers, a Reggae/Ska band with Jazz and Soul influences. Conducting an extensive amount of his work from his home studio, Gonzalez has become a convert to HARMAN’s Lexicon MX400XL 4-In/4-Out Reverb/Effects Processor and I-O FW810S 10-Input/12-Output FireWire Audio Interface.

“When I started looking at hardware upgrades recently, I was attracted to the Lexicon products because of their reputation, bulletproof construction, ease of plug-and-play use and especially their sound quality,� explained Gonzalez.

Gonzalez and his musical partner, Mel Scott of Blue Room Studios, have recorded close to 200 TV and film scores and have a keen understanding for the sound that Gonzalez could get in his home studio. “When we installed the Lexicon MX400XL and I-O FW810S, the difference in sound quality was immediately apparent not just to me but to everyone present. The sounds we could achieve became cleaner, crisper and more refined – in a word, stunning,� added Gonzalez.

Currently working on his new BackBeat Brawlers album, Gonzalez explains Lexicon components have become an integral part of its production. “I’ve also done several film submissions recently. Over the years, I’ve tried a huge amount of outboard processing gear and the reverbs, effects, delays and dynamic capabilities of Lexicon MX400XL and I-O FW810S hands-down blow everything else out of the water,� stated Gonzalez.

“There are tons of AD/DA recording interfaces out there but only Lexicon has that trademark monitoring reverb that lets you monitor the performance with reverb while it’s being recorded. This really helps artists feel more comfortable and very often we’ll get a better take. Also, the built-in dbx compression and EQ has proven to be invaluable. For my work this means that we can slightly compress and EQ the tracks while recording to get that sound we want instead of using all kinds of additional gear and effects afterward. In a project studio, it might be the reverse of how a lot of people do it but for me it makes recording easier and faster,� stated Gonzalez.

“The quality of the preamps in both Lexicon units is also outstanding, as is the built-in Type IV dbx D/A conversion and bundled Pantheon™ II reverb plug-in. I think Lexicon makes the best gear out there – period.�

The Gun is looking forward to more touring with the BackBeat Brawlers and creating more music with the Lexicon MX400L and I-O FW810S.

HARMAN (www.harman.com) designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets — supported by 15 leading brands, including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon® and Mark Levinson®. The Company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 13,900 people across the Americas, Europe and Asia, and reported net sales of $4.4 billion for year ended June 30, 2012.

ANAHEIM, California – HARMAN’s dbx today announced it is now shipping its TR1616 BLU link I/O a 16-input/16-output digital on ramp/off ramp module that brings professional digital networked audio connectivity to an attractive price point.

“Our TR1616 allows users to create a digital snake or network to the size they need with plug-and-play simplicity. In an easy to use and highly flexible way using the BLU link digital audio bus,� said Noel Larson, Market Manager for Portable PA, Tour and Recording. “Thanks to the TR1616, customers no longer have to keep buying new systems and replacing old ones, as the system will expand with your needs.�

The TR1616 offers 16 XLR/TRS analog inputs and 16 analog outputs, along with BLU link RJ-45 Loop input and output and an RJ-45 Snake input and output ports. Users can configure up to 256 channels at 48kHz or up to 128 channels at 96kHz. No addressing or programming is required.

Each of the TR1616’s 16 front-panel channels features a high-quality dbx mic preamp with mic gain, 20dB pad, low-cut filter, +48V phantom power and polarity selection, along with signal, clipping and additional indicators. A rear-panel USB and Ethernet port enables uploading future firmware updates.

Up to 60 TR1616 units can be linked together with no loss of control or fidelity, enabling first-time users to expand their systems as their connectivity requirements increase. The dbx TR1616 is ideal for use with mixing consoles and with the new dbx PMC Personal Monitor Controller, a remote control that allows performers to easily set up and control their personal mix of up to 16 channels of audio via a BSS Audio BLU link interface. A live mode option provides the user the capability to see real-time view of channels.

HARMAN (www.harman.com) designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets — supported by 15 leading brands, including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon® and Mark Levinson®. The Company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 13,900 people across the Americas, Europe and Asia, and reported net sales of $4.4 billion for year ended June 30, 2012.

ANAHEIM, California – Adding to its family of microphone mixers, AKG proudly introduces its new line of digital automatic microphone mixers – DMM6 and DMM12. With an intuitive user interface, numerous DSP functions and high signal to noise ratio (S/N), the DMM series provides users with the highest quality in automatic mixing technology.

DMM12 offers 12 inputs, while easily adjusting the mic to line level. Its four line outputs (2x stereo) are individually assignable for each input. The stereo record outputs are individually assignable, while the headphone out port allows users to listen to each input and output individually.

DMM6 offers six inputs and two line outputs at 1x stereo.

When in use, all inputs are active, but attenuated to a level that equals the level of one “active microphone.� If two or more inputs receive relevant input signals, their amplification is increased to a level, which allows overall output to equal one “active microphone,� resulting in an absolute feedback-stable system.

Working to deter noise pickup, the DMM series senses numerous sonic activities to monitor and diminish unwanted sound. If a signal is picked up over a long period of time, the mixers understand that it may be an air conditioning unit or other unavoidable noise. When a large number of microphones pick up the same signal and all mics are active, the DMM system will recognize applause and not react. When two microphones are receiving the same signal, the mic with the slightly higher level gets priority, while the other one is attenuated.

“AKG understands the needs of the live sound professional and the updates to our line of rackable mixers underscores our goal of providing high-quality, reliable sound in all performance spaces,� stated Thomas Giczy, Business development Manager, Installed Sound, AKG. “DMM6 and DMM12 embody the technological advancements AKG delivered with its original analog 8-channel auto mixer, AS8 and its digital predecessors DMM4/2/4. DMM12 and 6 will be a tactical addition to any installed sound system to ensure proper sound.�

For more information about AKG, please visit http://www.akg.com and http://www.youtube.com/AKGacoustics.

HARMAN (www.harman.com) designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets — supported by 15 leading brands, including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon® and Mark Levinson®. The Company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 13,900 people across the Americas, Europe and Asia, and reported net sales of $4.4 billion for year ended June 30, 2012.

Suwanee, Georgia, January 24, 2012 — Hisense USA, the world’s fifth-largest television manufacturer, today announced the availability of two feature-packed televisions at Amazon.com. Offering a wide array of the latest 3D and Smart TV technologies, these new televisions represent Hisense USA’s boldest foray yet into the US online retail market.

Through Amazon, Hisense will offer two new series of televisions from the recently announced T710 and K560 collections shown at the 2013 International Consumer Electronics Show (CES) held in Las Vegas. The exquisite and innovative T710 heads up the range, offering a Smart TV platform with 3D functionality at 120Hz, with four HDMI connections and two pairs of active shutter glasses to provide a fully immersive 3D experience. At 55 inches in size, the WiFi-enabled T710 beautifully complements any space. The other model being offered to Amazon customers is the stylish 65-inch K560, featuring a remarkably thin 21 mm (0.8 inch) bezel. The K560 also delivers high-end 3D Smart TV functionality, built-in WiFi as well as an industry-leading 240 Hz Vivid Motion panel, making it ideal for fast-paced sports, gaming or movie action. At 65 inches in size, the K560 is the largest Hisense television ever offered in the US.

“Amazon redefined the online retail industry and is the go-to shopping site for millions of Americans,� said Peter Erdman, Vice President of Consumer Electronics, Hisense USA. “Having access to such a large customer base for the first time represents an amazing opportunity for Hisense, and we are thrilled to present Amazon customers with the best TVs offered by Hisense anywhere in the world.�

The Hisense T710 and K560 televisions are available now at Amazon.com.
See www.hisense-usa.com or amazon.com for more details.

T710: 55� LED, 3D SmartTV, WiFi, HDMI x 4, 1080p Full HD,
120 Hz Vivid Motion,
(Includes 2 pairs of Active Shutter 3D glasses)

K560: 65� LED, 3D SmartTV, WiFi, HDMI x 4, 1080p Full HD,
240 Hz Vivid Motion, 2D to 3D conversion
(Includes 2 pairs of Active Shutter 3D glasses)

About Hisense USA Corporation
Established in 2001, Hisense USA Corporation is a Georgia based subsidiary of the Hisense Company Ltd., headquartered in Qingdao, China. Hisense USA offers a broad range of highly affordable consumer electronics products in the North American market, including televisions, refrigerators, air-conditioners, dehumidifiers, beverage coolers and freezers. In 2010 Hisense established an R&D center in Georgia to enable localized product development and innovation.

Hisense USA sells into retailers across North America, including hhgregg, Best Buy, Walmart, Costco.com, Canadian Tire and more. Around the world, Hisense has production bases in South Africa, Algeria, Egypt and sales offices in the USA, Europe, Australia, the Middle East and Southeast Asia. Hisense products are exported to over 130 countries and regions throughout the world.

Editorial contact:
Mark Chisholm (Definition Branding & Marketing): +1-(503) 715-0990 ext. 29 mark.chisholm@definitionbam.com

ANAHEIM, California — HARMAN’s Soundcraft today launched the Soundcraft® Si Expression digital console range, tagged as the most advanced digital console in this low price category.

Available in three frame sizes, Si Expression 1, 2 and 3 offering 16, 24 and 32 fader and mic inputs respectively; all three are capable of up to a staggering 66 inputs to mix by connecting any Soundcraft stagebox including the two new Mini Stagebox 16 and 32 (16 x 8 and 32 x 16) models also launched today at the show (separate release) or by connecting additional inputs over MADI or AES/EBU. All external inputs are additional to the connections on the desk itself.

In true Soundcraft style, the mixer is loaded with industry standard processing from HARMAN siblings BSS®, dbx®, Lexicon® and Studer® and many top-end professional features like a colour touchscreen, iPad ViSi Remote control and Soundcraft FaderGlow™, adopted from Soundcraft’s Vi Series large format flagship consoles. FaderGlow is a patented technology that automatically illuminates specific faders in varying colours according to their assignment enabling you to focus on the mix, not where signals might be.

An incredibly powerful DSP engine provides 4-band parametric EQ, delays, gates and compressors on every input, parametric and 30-band graphic EQ, compressors and delays on all outputs, as well as four Lexicon stereo effects devices, all capable of being utilised at the same time, unlike most consoles in this class. Soundcraft ViSi Remote allows remote control of the console from an iPad.

Freely assignable fader layers allow you to place inputs and outputs anywhere on any layer, optimising your mix control for the most important channels.

Andy Trott, Soundcraft and Studer’s Vice President and General Manager says this is one of the most exciting new developments in his 10 years running Harman’s mixer business. “A Soundcraft at this low price point is a departure from tradition for us,� he noted. “The Si Expression is based on new technology bridging the current Si Compact and Si Performer ranges and meets a totally new price point for Soundcraft making this product highly attractive to those looking for a professional console, at a budget price. Other companies will continue to produce ‘cheap’ mixers, we make professional, high-quality, easy to use mixers in the same price range—which makes the customer’s decision easier!�

The console is packed with professional features and a wide range of networking and option cards, the most recent of which is the BSS BLU Link card, also launched today enabling simple and automatic connection to the dbx PMC16 Personal Monitoring System.

Si Expression is designed for all mixing applications ranging from gigging bands, performance venues, installations and tours, corporate AV and theatres to houses of worship and education facilities.

HARMAN (www.harman.com) designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets — supported by 15 leading brands, including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon® and Mark Levinson®. The Company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 13,900 people across the Americas, Europe and Asia, and reported net sales of $4.4 billion for year ended June 30, 2012.

ANAHEIM, California – Responding to the call for greater accuracy and dynamic range in music and post-production control rooms, HARMAN’s JBL Professional is introducing the M2 Master Reference Monitor that for the first time makes world-class, large-format monitoring feasible in a wide range of rooms. The largest speaker in JBL’s studio monitor line, the M2 integrates new JBL transducer technologies and patented innovations in a free-standing, 2-way system that can be placed in any production environment and tuned to provide a superior level of accuracy and performance.

The M2 Master Reference Monitor design leverages JBL’s new D2 Compression Driver which uses two annular diaphragms and two voice coils to deliver extended high frequency response and very low distortion at very high sound pressure levels. The D2 is mated with JBL’s new 2216ND Differential Drive® 15-inch woofer also with dual voice coils, incorporating a patented wire application that reduces power compression enabling linear output regardless of playback level. With these two extraordinary drivers as the engine, the M2 Master Reference Monitor delivers extended in-room response of 20 Hz to 40 kHz for today’s high-resolution recording formats, and remarkable 123 dB SPL at one meter, providing the necessary dynamic range for demanding music and film production.

To allow an imperceptible transition between the two drivers, and deliver exceptional imaging, JBL Engineers pioneered a new patent-pending waveguide dubbed “Image Control� that enables neutral frequency response, not just on-axis, but off-axis in the vertical and horizontal planes all the way down to the M2’s 800 Hz crossover point. The unique geometry of the waveguide allows the M2 to deliver remarkable high-frequency detail and imaging and natural timbre at any listening position, in a broad range of acoustic environments.

HARMAN’s Crown I-Tech power amplifiers complete the system, providing greater than a kilowatt of clean power to the 2216ND woofer and the D2 high-frequency driver. In conjunction with the M2’s revolutionary waveguide, digital signal processing in the Crown I-Tech or BSS Soundweb™ London processor allows the implementation of an ideal crossover, while providing the option for storage of eq presets. In conjunction with measurement software, HARMAN HiQnet System Architect™ software allows central control of system calibration and tuning to address non-linearity in the room, ensuring a high degree of accuracy particularly in the room-dependent low-frequency area, whether the M2 is free-standing, soffit-mounted or placed adjacent to a wall.

With an efficient form-factor of only 14 inches deep, 20 inches wide and 49.5 inches tall, the M2 Master Reference Monitor allows flexibility of placement in artist studios, behind the screen and in remote trucks. “Leveraging the best of our JBL technologies, we set out to solve the problems that have prevented the use of large monitors in all but purpose built control rooms,� commented Peter Chaikin, JBL Professional Senior Manager of Recording and Broadcast Marketing. “We feel the M2 Master Reference Monitor will be a game changer, which for the first time, makes a big, detailed world-class monitoring experience a viable option for artist studios, mastering facilities, small mix stages and screening rooms.�

The M2 Master Reference Monitor will be available spring of 2013 in stereo and surround sound configurations from select JBL Professional dealers. For more information, please visit www.jblpro.com/m2

HARMAN (www.harman.com) designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets — supported by 15 leading brands, including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon® and Mark Levinson®. The Company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 13,900 people across the Americas, Europe and Asia, and reported net sales of $4.4 billion for year ended June 30, 2012.

ANAHEIM, California – Matt Sorum is one of rock’s best-known drummers and for good reason. Inducted into the Rock and Roll Hall of Fame this year with Guns N’ Roses, Sorum was the percussive powerhouse for many of the band’s hardest-hitting songs. Sorum isn’t just a one-dimensional head-pounder, he also owns Drac Studios in Los Angeles which is equipped with an inviting blend of retro and cutting-edge instruments and gear, including HARMAN’s Lexicon PCM Native Reverb Plug-In Bundle and PCM 96 Stereo Reverb/Effects Processor.

“Lexicon has always maintained the best quality of effects and has been a standard in the recording studio since I can remember,� said Sorum. “I’ve always loved the reverbs and effects that Lexicon can deliver, since I first started hearing Lexicon products in the late 1970s.�

Sorum made the move to plug-ins a few years ago, but still finds himself drawn to outboard gear. “I love the PCM Native Reverb Bundle for its easy interface with computer recording software, its ability to save favorite settings and come back to them instantly and for its variety of exceptional reverb sounds and types. However, I’m still a huge fan of outboard effects and EQ.� Sorum uses the PCM Native Reverb Bundle and the PCM 96 in a Pro Tools-based recording environment.

“I still use an analog Trident mixing console and a lot of outboard gear, including the PCM 96. I like a ‘hands-on’ feel, whether I’m using an outboard piece of gear with knobs – or a plug-in. Sometimes I like using a plug-in and sometimes the PCM 96 is what I reach for, but it’s all good, and there’s really nothing like those classic, lush Lexicon reverbs for adding richness and depth to vocals, drums and other instruments.�

Sorum is currently using the PCM 96 on a new recording project with his band Diamond Baby (Sorum plays under the alias Baron Von Storm). He’s also just finished recording an album from all-star band Kings of Chaos, featuring Sorum, Glenn Hughes (Deep Purple) Duff McKagan and Gilby Clarke (Guns N’ Roses), Joe Elliott (Def Leppard) Steve Stevens (Billy Idol) and others. “The Lexicon Native Reverb Plug-In Bundle and PCM 96 have been indispensible for both of those projects,� Sorum noted.

HARMAN (www.harman.com) designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets — supported by 15 leading brands, including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon® and Mark Levinson®. The Company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 13,900 people across the Americas, Europe and Asia, and reported net sales of $4.4 billion for year ended June 30, 2012.