Mark Cashman, CEO of Queplix presents on how to increase user productivity using enterprise data virtualization
New video available at http://www.youtube.com/watch?v=w1h-gdz1e2s
Enterprise data virtualization solves a perpetual problem: the increasing number of online applications that do not share a consistent and common data set. Uniquely, Queplix presents a persistent metadata server, accessible to all applications to enable a common source of data information and truth. This benefits application areas like customer relationship management (CRM), where cloud-based solutions such as SalesForce.com® (CRM — NYSE) require integration and ongoing data harmonization with on-premise applications — PeopleSoft® (ORCL — NASDAQ), Siebel® (ORCL — NASDAQ), SAP® Enterprise Resource Planning (ERP) (SAP — NYSE ADR), Supply Chain Management (SCM) and many others to provide a consistent view of customers. Consistent data enhances customer service, reduces operating costs and increases operational effectiveness in many areas. Consistent data is also an important part of compliance for chief financial officers that must certify the accuracy of reporting. more







