A virtual press conference from Sound & Video Contractor

Archive by David Steinberg

“The House at Haunted Hill” Delivers Hollywood-Style Halloween Illusions with Alcorn McBride Equipment

Halloween has gone high tech in Woodland Hills, California where Emmy-winning lighting designer Matt Ford of Magic Lantern Creations, Inc. and his wife, actress Lori Merkle Ford, have evolved their home’s Halloween display to attract visitors far beyond neighborhood trick-or-treaters. The Fords’ “House at Haunted Hill” has grown from homemade tombstones and black lights to a Disney-inspired haunted mansion to its current incarnation as an illusion-filled holiday show driven by an Alcorn McBride V16+ show controller and A/V Binloop HD.

The 12-minute free show, mounted by an all-volunteer cast and crew at the Fords’ residence, featured holograms, projections, animatronics and lighting effects, which told the Hollywood story of a 1920s starlet who marries a shady screenwriter whose wife and daughter have mysteriously disappeared. Neil Patrick Harris – who offered to be part of the show – had a cameo as a reporter, a role written especially for him. The production ran every 15 minutes from October 3 to November 3 from 7 pm to 10 pm (midnight on Friday and Saturday).

“We got between 6,000-7,000 people to see the show,” Ford says. “On October 30 a big double-decker bus with flashing lights came by. It turned out to be large group of Disney imagineers and a few executives. And they all recognized the Alcorn McBride equipment.”

Just as “The House at Haunted Hill” has evolved in style and complexity, it has grown in its use of Alcorn McBride equipment. “By 2006 we had quite a few effects – there was still no show, juts a bunch of random stuff but we had four or five Alcorn McBride Digital Video Machines running off an Interactivator. We’d get a couple of thousand people to see the house over a two-week period. Some people in the business thought it was great but said we needed to tell our own story.”

The Fords didn’t want a typical spooky house scenario. “My wife came up with a story set in Old Hollywood, and Emmy-winning TV writer Ed Valentine wrote the script,” says Ford. “We wanted to use projection effects, no live actors, to tell a classy story like a high-end ride, which had strong production values.”

With the story established Ford had to find equipment to handle the lighting, sound and video cues. “We needed something that could take SMPTE off the soundtrack and fire all these elements during the show,” he explains. “So we upgraded to a V16+ show controller and went straight to the A/V Binloops to support all the projections and Pepper’s ghost illusions – Neil Patrick Harris appears in one of those.

“The V16+ was really critical to pulling off the show. Everything is completely automated: Push one button on the V16+ and the whole show runs. It also sends MIDI show control to the lighting console and serial commands to automation equipment. The V16+’s flexibility and ability to interface with many different devices is key. There’s no other way we could have done it and kept the show fresh.”

Ford emphasizes that “The House at Haunted Hill” “is not about the technology but about the story. But it’s the technology that allows us to tell the story the way we do.”

The A/V Binloops have 14 channels of projection and three channels of HD output, while the Pepper’s ghost illusions feature some video warping. “What’s nice is being able to pop out the CompactFlash card, put it in the computer, adjust the video then put it back,” he says.

“Alcorn McBride’s support has been great,” Ford adds. “As a TV lighting designer I’m used to having really good support, and theirs is second to none. I have high expectations, and Alcorn McBride is one of the most responsive vendors I’ve used. I totally get why they are considered an industry leader.”

About Alcorn McBride:
Founded in 1986, Alcorn McBride is the leading manufacturer of show control, audio and video equipment for the themed entertainment industry, and a rapidly growing provider of audio and video systems for retail environments and transportation applications. Staffed by some of the industry’s best engineers and backed by outstanding customer support, the company has demonstrated great agility in bringing new designs to market. A hallmark of Alcorn McBride products is their durable, zero maintenance design. The company’s products provide consistent, reliable operation for audio and video playback applications worldwide. For more information, visit www.alcorn.com.

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Related Topics: Product Applications |

Electrosonic Provides AV Support for New Annenberg Space for Photography Skylight Studios

Electrosonic has provided the primary audio and video systems at the Annenberg Space for Photography Skylight Studios in Los Angeles, a new 5,000-square-foot multimedia studio and retail gallery located across the park from the Annenberg Space for Photography.

The Annenberg Space for Photography exhibits digital and print photography by some of the world’s most renowned photographers and emerging talents. The new Skylight Studios provides an enhanced lecture viewing atmosphere and experience through state-of-the-art AV equipment, a concert-quality audio system and HD broadcast capabilities. The venue also accommodates photography workshops and special events. It’s the new home for the long-running, free Iris Nights lecture series and the Meet & Greet program where visitors interact with photographers, photo editors and other guests.

Electrosonic delivered a comprehensive roster of services to Skylight Studios, including audio and video system engineering design, on-site rack fabrication, systems integration, installation, commissioning and programming. The company met the challenge of a fast-paced installation schedule, which was part of the overall facility renovation.

To meet the video needs of the new space, Electrosonic mounted Christie projectors in Tempest housings to minimize the noise of their operation. Samsung flatscreen monitors were installed for viewing in back of house and in the guests’ green room.

On the audio side, Electrosonic was charged with distributing background music to the retail area and restrooms, and background music plus the performance audio feed from the main sound system to the green room. The company provided Renkus-Heinz and JBL speakers, Extron extenders, a Peavey DSP, Crown amps and Shure mics.

Electrosonic also created Skylight Studios’ back of house studio control room for presentation and broadcast operations. That space is compartmentalized with two equipment racks behind frosted glass doors and the primary space featuring the operations desk with mixing console, lighting console, confidence monitors, control touch panels and edit bay for on-the-fly production of broadcast, webcast and social media events.

“The biggest challenge was the fast paced installation schedule, which was part of the overall facility renovation schedule and coordination with other service providers,” commented Electrosonic’s Steve Calver.

Michael Morrison, Technology Officer for The Annenberg Foundation concluded, “As one of our key partners, Electrosonic delivered. From design collaboration to installation, they were instrumental to bringing our multimedia studio to life.”

About Electrosonic
Electrosonic is an international audio-visual company that creates tailored, state-of-the-art solutions for a wide range of markets including theme parks, museums, control rooms, and corporate meeting rooms. Since its founding in 1964, Electrosonic has built a strong reputation for working on complex projects, both large and small, and has developed lasting partnerships with customers and suppliers. Beyond complete integrated systems, Electrosonic provides a comprehensive scope of services including technical design, projector lamp sales, maintenance and operational support.

Learn more about Electrosonic. Visit http://www.electrosonic.com

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Related Topics: Product Applications |

NBC Sports Group’s International Broadcast Center Adds Vista System Spyder for Studio 3

NBC Sports Group’s International Broadcast Center in Stamford, Conn., is increasing its use of Spyder X20 systems, both companies announced today. Having previously used Vista Systems Spyder image processors, the NBC Sports Network (NBCSN) has acquired a third Spyder for Studio 3 in Stamford, which is dedicated to Premier League soccer on weekends and the daily Pro Football Talk show.

NBC Sports Group is a long-time Spyder user, beginning with 30 Rockefeller Plaza’s Studio 8G for Football Night in America in 2006. “We were the first broadcast entity to use Spyder for multiple layers and display,” says Randy Raddatz, vice president of sourcing and production services. Since ’06, NBC Sports has embraced the Spyder while relocating most of its production to the new facility in Stamford.

Studio 3 in Stamford boasts “the largest indoor broadcast wall in the world,” according to Raddatz, which forms the main backdrop in the space. Two Spyder X20 systems are required to drive the approximately 36 x 12-foot LCD projection wall comprised of 28 70-inch Barco OL Series projection modules in a 7 x 4 configuration. The Spyders also drive a 3D rear-projection wall designed by Jack Morton and located upstage center.

“The projection wall shows many of the feeds from various soccer matches or a highlights package from a specific game with graphics,” says Raddatz. “The layering aspect of the Spyder allows us to use this very large template space and maximize production flow, graphics, the visual presentation and data feeds of the games themselves. We can have limitless configurations of pictures, video and graphics.”

Raddatz points out that Spyder “helps us tell the story, display the story and enhance the story. It’s all in support of the content – it never takes over. Spyder’s flexibility, layering capabilities, usage of total template and ability to show things in a different configuration with very high quality and resolution make Spyder an awesome tool.”

Raddatz reports that Vista Systems has been “a great partner” in supporting Spyder. “Once you have the box, the important part of the partnership is support,” he says. “Vista has been working with us to understand and define the capabilities of the system and work with the production design team to explain what Spyder can do. It’s a very collaborative process from design implementation through subsequent support. Spyder is great technology enhanced by a great team.”

About Vista Systems
Vista Systems’ switchers have become the industry standard for live multiple-destination video and data mixed signal switching with real-time windowing and composition. For more information on Vista Systems, visit their website at www.vistasystems.net.

ABOUT NBCSN
NBCSN, part of the NBC Sports Group, is dedicated to serving passionate sports fans. Now in more than 80 million homes, the Emmy Award-winning network is the cable television home of the Summer and Winter Olympics, National Hockey League (NHL), Premier League, Formula One, Major League Soccer (MLS), IZOD IndyCar Series, Tour de France, the 34th America’s Cup, and beginning in 2015, NASCAR. In addition, NBCSN features college football, college basketball, college hockey, cycling, outdoor programming, horse racing surrounding the Triple Crown and Breeders’ Cup, Fight Night boxing, Ironman, the Dew Action Sports Tour and USA Sevens Rugby. The network is also home to original programs such as Costas Tonight, NFL Turning Point, Pro Football Talk and The Dan Patrick Show. NBCSN is distributed via cable systems and satellite operators throughout the United States.

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Related Topics: Product Applications |

Clay Paky Sharpys and grandMA2 Get the Justin Timberlake Experience on His New World Tour

Justin Timberlake kicked off his “20/20 Experience World Tour” in Montreal and Clay Paky Sharpys, Sharpy Washes and the grandMA2 console were out in force. A.C.T Lighting is the exclusive North American distributor of Clay Paky fixtures and MA Lighting products.

True to its name, the tour is “an experience rather than a show,” says lighting director Nick Whitehouse. “It’s very visual with lots of projection and lighting and a lot of new technology. We got pretty creative with everything and had fun putting it all together.”

The tour is in support of Timberlake’s third studio album, which has a sophisticated vibe. The singer will play dates in North America, Europe, Australia and South America. Solotech is the lighting company for the tour.

Whitehouse programmed the tour on a grandMA2 console with Jason Gangi, who is also the tour lighting director. “I like using grandMA2 best,” Whitehouse says. “They have developed a 3D tracking system for us; our video server feeds 3D info to the MA, which interprets it to the lighting rig. Lots of companies have tried to pull this off before, but MA has succeeded. Every light on the rig can follow Justin around the stage.”

“We did seven weeks of rehearsals,” Whitehouse reports. “The gear really got a work out – 20 hours a day.” On the tour “the whole rig is hidden behind a scenic back wall and ceiling. We have 80 Sharpys and 130 Sharpy Washes mounted on trusses, and all of them come through a grill and look amazing. When they’re not on you don’t see them at all. And when they’re on you can’t see the grill.”

Whitehouse selected Sharpys because he “needed something that was powerful, lightweight and low power. And they tick all those boxes.”

Although the tour is still in its early days the lighting designer says “everything is working great – all the Sharpys and the grandMA2 are holding up really well. The guys at A.C.T were awesome, too. A.C.T’s support has always been incredible. Day or night, we could make one call to A.C.T and get anything sorted out.”

About A.C.T Lighting

A leading importer and distributor of lighting products, A.C.T Lighting, Inc. strives to identify future trends and cutting-edge products, and stock, sell and support their inventory. The company provides superior customer service and value for money to all of its clients.

For more information call 818-707-0884.

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Related Topics: Product Applications |

Electrosonic Supports Integrated Environmental Media System in New Tom Bradley International Terminal at LAX

Photo: Moment Factory

The new Tom Bradley International Terminal at Los Angeles International Airport (LAX) offers passengers a unique travel experience with its Integrated Environmental Media System (IEMS), a series of seven digital media features integrated into the interior architecture that provides entertainment and information to passengers. Electrosonic was tasked by Los Angeles World Airports (LAWA) with the detailed engineering and system integration of the IEMS components, and the build out of the IEMS control room that keeps everything humming around the clock.

Electrosonic was also responsible for the integration and installation of the complex digital playback system that supports the multi-channel synchronization necessary for display on the media features. Electrosonic was involved with the mammoth project for close to two years, providing the client with specialized management expertise throughout.

“This is one of the largest international terminals in the U.S., and its first priority is as an airport, a hub to the rest of the world,” says Electrosonic account executive Bryan Hinckley. “Our experience coordinating with different trades and vendors, and our expertise in integrating complex systems and new playback technology, helped make the IEMS system a success.”

Electrosonic project manager Janne Hammel notes, “Because of the type and scale of work Electrosonic does for multiple industries around the world, we were uniquely qualified to act as conduit between LAWA and the design and content producers, serving as a translator and helping to facilitate communications and manage expectations on all sides. It was extremely challenging and incredibly rewarding.”

The IEMS media features are located in the 150,000-square-foot Antonio Villaraigosa Pavilion (Great Hall) beyond TSA screening and consist of the Welcome Wall, the Bon Voyage Wall, the four-sided Time Tower, the Destination Board and Story Board and two portals that usher travelers to their departure gates. Integrated into the terminal’s architecture, they are more than digital signage or multimedia eye candy. Each media feature serves a specific purpose for the passengers, offers sponsorship opportunities for marketers, and dazzles with its ability to merge the latest technology with soaring architectural elements.

“All of the media features were custom designed to support individual creative visions,” says Hammel. “The ability to roll out large-scale custom projects is all about attention to detail and time management. It takes a certain amount of imagination to go from design to fabrication to hardware integration, where the smallest thing can have a big impact as the project evolves. That’s our business.”

What set the job apart from other large projects was that it was essentially “a series of big multimedia features included in a large public works venue,” she explains. “We had to balance how to integrate the systems into airport operations and security. We spent a lot of time working with the airport IT representative to deliver a system that maintains absolute security.”

The Welcome Wall, which displays joyful scenes of greeting for arriving international passengers, is a high-resolution 6mm LED Daktronics wall measuring approximately 26 by 84 feet, divided into two screens and surrounded by a decorative glass frame. The adjacent Bon Voyage Wall, with content inspired by photographer Philippe Halsman’s Jumpology photographs, is a similar configuration with dimensions of 13 by 23 feet.

The Destination Board is a different take on flight departure information. The 80-foot wide screen displays flight details from LAX’s Flight Information Display System database. The high-resolution 6mm LED screen is partitioned into a central flight info display flanked by informational side panels and framed by a low-resolution crown of LEDs. Content on the side panels is linked in real time to destination flights displayed on the board to provide travelers with fun facts, weather briefs and images of destination cities, while a graceful arched crest features international flag graphics or subtle arrays of colors.

The four-sided Time Tower is built around the Villaraigosa Pavilion’s elevator tower and is designed to not only tell time, but also explore time as part of the travel experience. It is 72 feet high with a base of diffused glass panels and an interior layer of 10mm LEDs. Sensors sensitive to passenger gestures create constantly changing patterns in the content generated through customized programming and the capabilities of the system. The upper surface features high-resolution 6mm LEDs and integrates a functional clock face with entertaining content incorporating a time theme.

“The display is very large and has a number of video content sources which have to synchronize seamlessly on the four sides of the tower,” Hinckley says. “Electrosonic and Smart Monkeys spent a lot of time with the content creators and Daktronics on pixel-for-pixel consistency from media creation through playback, processing and display. There’s no video scaling involved.”

Electrosonic also coordinated with the LAX audio system, which uses very complex zoning, and delivers safety and emergency messages to ensure proper audio playback for the Time Tower clock strike at the top of every hour.

Along the west side of the Villaraigosa Pavilion, poised above retail shops, is the 120-foot-long Story Board feature. Its high-resolution 6mm LED tiles form five display walls of varying size and shape across a structural frame. Once again, Electrosonic worked closely with all the vendors to achieve pixel-for-pixel consistency in a huge palette of pixels comprising custom content that tells ambient narratives about travel.

As passengers move from the Villaraigosa Pavilion toward either the north or south concourse, a series of ten 28-foot-tall columns form a visual portal to their destination. Each column, consisting of six vertically stacked 55-inch Planar LCD monitors, displays content themed around the art traditions of various destination cities. Speakers and motion sensors are embedded in the base units of each portal to enhance the experience.

“It was an integration challenge to make sure the sensor and playback gear could co-exist in the limited space within the portals,” Hinckley points out.

Electrosonic also designed the layout and installed the Main Equipment Room (MER), which is comprised of a control and rack room. Miles of optical fiber from all over the terminal feed into the MER, where over a 1,000 individual connections provide the capability to display and control the content displayed on each feature. Cameras in the terminal that show the content-display status of each feature allows a single operator to monitor all features simultaneously. Additionally, a 65-inch display was installed in the control room where new media content from prospective partners can be reviewed prior to public display.

“We have people on site for 24/7 operation and maintenance of the system,” Hinckley notes. “Since this is a working international airport, the only time we have access to the field equipment is between 2 and 6 am, so we not only need a quick response team on site to remedy any potential problems, but we also need to staff the graveyard shift to make any necessary repairs.”

Janne Hammel believes that once travelers experience the new terminal and its standout media features, they’ll have a greater appreciation for the work of all the vendors involved. “You can talk about physical dimensions and number of pixels, but until you’re standing in that space experiencing the media and how it integrates with the terminal’s passenger activity and flow, you don’t realize how it exceeds your expectations.

“L.A. is a world destination and that’s reflected in the content of the media features and their integration into the physical structure of the new international terminal,” she says.

Electrosonic is proud to be a part of the LAX Integrated Environmental Media Systems (IEMS) Team, which includes: MRA International, IEMS Project Director; Marcela Sardi of Sardi Design, designer of the media features and Creative Director; Smart Monkeys Inc., System Designer and technical consultant for the content delivery system; Daktronics, display supplier; Moment Factory, Executive Content Producer; and Digital Kitchen, Supportive Content Producer.

About Electrosonic
Electrosonic is an international audio-visual company that creates tailored, state-of-the-art solutions for a wide range of markets including theme parks, museums, control rooms, and corporate meeting rooms. Since its founding in 1964, Electrosonic has built a strong reputation for working on complex projects, both large and small, and has developed lasting partnerships with customers and suppliers. Beyond complete integrated systems, Electrosonic provides a comprehensive scope of services including technical design, projector lamp sales, maintenance and operational support.

Learn more about Electrosonic. Visit http://www.electrosonic.com

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Related Topics: Product Applications |

Clay Paky Sharpys and grandMA2 Consoles are Winners at “Miss America 2014” Pageant

The Miss America pageant returned to its Atlantic City origins this year and lighting designer Allen Branton was charged with lighting the cavernous Boardwalk Hall and making sure 53 beautiful women looked their best whenever the TV camera turned their way. He was aided by Clay Paky Sharpy and Sharpy Wash fixtures and grandMA2 lighting consoles from Atomic Lighting in Lititz, Pennsylvania. A.C.T Lighting is the exclusive North American distributor for both Clay Paky and MA Lighting.

Branton marked his sixth consecutive year lighting the pageant, which was televised on ABC-TV. After spending a number of years in Las Vegas the show moved back to Atlantic City where “the venue, audience and scenery doubled in size,” he reports. “Given the size of the hall and way the show was set in the room, every single element of production had to be rigged from overhead – and there’s no permanent rigging infrastructure. So there were 240 individual rigging points for lighting, sound, video, scenery, cable management, cameras. Atomic provided and managed all that, which we hadn’t needed in Vegas; their attention to detail is second to none.”

Branton mounted 24 Sharpys on truss for “Miss America 2014.” “Sharpys are a dramatic little effects light for music and variety programming, particularly for their size and cost,” he says. “They’re a wonderfully fun and dynamic tool. In beam arrays they add spice and energy to the Sharpy Washes.”

He also employed two dozen Sharpy Washes as utility and backlights positioned on truss in the gaps formed by the finger-like arches that created a ceiling over the stage. “Having a light with that much output in that small a physical package came in handy,” he says. “The Sharpy washes provided a nice delicate array of light for 53 women who needed a hairlight from the overhead zone. I’m glad we had them.”

Programmers Felix Peralta, Kevin Lawson and Laura Frank utilized a full-size grandMA2 and a pair of grandMA2 Lights with fader wings. Peralta was responsible for programming the scenic and effects lighting for the show, Lawson the key contestant and audience lighting, and Frank the media. “We carved up the show into three different aspects of lighting design, but all the consoles were networked so the programmers could work independently or collaboratively,” Branton explains.

Kevin Lawson praises grandMA2′s “fantastic multi-user capacity,” something he and Peralta took advantage of, and the system’s expandability. “We can keep adding universes and not hit a ceiling,” he says. “And grandMA2 doesn’t slow down based on the number of fixtures and parameters you use.”

Branton says his projects “never use anything but grandMA2 consoles anymore. Its architecture is user friendly, and there’s so much data to be managed these days.”

Branton notes that while “the faces of the 53 women competing change” over time, the Miss America pageant is remarkably consistent in its format and goal. “People tune in expecting to see these women in (quite literally) their best light; we never know which ones will be in close up. So we have to make their close-up photography really consistent woman to woman, act to act, show to show, year to year,” he says.

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Related Topics: Product Applications |

Electrosonic Provides Audio-Visual Systems Expertise for Thea Award-Winning Projects

The Themed Entertainment Association (TEA) has announced the winners of the prestigious 20th annual Thea Awards, honoring creative excellence in theme parks, museums and other attractions, and once again Electrosonic has taken part in several of the winning projects. This year Electrosonic played key roles in Outstanding Achievement awards for the Polynesian Cultural Center Revitalization in Oahu, Hawaii, and the Mystic Manor trackless ride at Hong Kong Disneyland.

The Polynesian Cultural Center (PCC) netted honors in the Attraction Revitalization category and was cited by TEA for “very successfully bringing the 50-year old facility and guest experience into the 21st century.” The theater hosts the new production “Hawaiian Journey,” which takes guests on a breathtaking flight through the islands as they look at the time of the first Hawaiians.

Early in the design phase of the project, Electrosonic’s Design Consulting team worked with Michael Lee Design, LLC to develop a modern digital solution to replace the aging IMAX film system and antiquated audio system in the existing facility. During the production phase, Electrosonic installed a new AV system in the reimagined theater, including a Christie 4K projector, 7thSense 4K media server and Strong/MDI 40×74-foot projection screen, plus a new 7.1 surround sound system and Medialon Show Manager. Electrosonic also designed and installed alternative content interfaces that enable the theater to serve as a true multi-purpose facility. Electrosonic’s upgrades not only reduced operating costs but also significantly enhanced the guest experience.

Mystic Manor at Hong Kong Disneyland won TEA’s top honors in the Attraction category for the ride creators’ ability to never lose “their rigorous focus on the beautifully told story” while achieving “technical breakthroughs.”

Working with the US-based Disney team, Electrosonic provided audio-visual fabrication services in the US for Mystic Manor, a trackless ride-through attraction that combines extensive and ingenious projection mapping, audio-animatronics and other one-of-a-kind special effects to tell the tale of a mischievous monkey and a magical music box whose ribbon of mystical energy brings a host of artifacts to life. The highly immersive adventure is full of surprises and theatrical wonders that deliver “state-of-the-art storytelling.”

The Thea Awards are considered one of the attraction industry’s greatest honors. The awards gala, slated for April 5, 2014, in Anaheim, California, will mark two decades since Thea honors were first presented.

About Electrosonic
Electrosonic is an international audio-visual company that creates tailored, state-of-the-art solutions for a wide range of markets including theme parks, museums, control rooms, and corporate meeting rooms. Since its founding in 1964, Electrosonic has built a strong reputation for working on complex projects, both large and small, and has developed lasting partnerships with customers and suppliers. Beyond complete integrated systems, Electrosonic provides a comprehensive scope of services including technical design, projector lamp sales, maintenance and operational support.

Learn more about Electrosonic. Visit http://www.electrosonic.com

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Related Topics: Company Announcements, News |

Themed Entertainment Association awards prestigious Thea Award to Oceaneering Entertainment Systems (OES) for their Revolution™ Tru-Trackless™ ride system

The Themed Entertainment Association (T.E.A., teaconnect.org) awarded its prestigious Thea Award to Oceaneering Entertainment Systems (OES) for their Revolution(tm) Tru-Trackless(tm) ride system, recognizing the development and introduction of this amazing new technological leap in theme park ride systems.
The announcement was made at the IAAPA EXPO in Orlando, the largest theme park attractions and amusement trade show in the world.

Using a blend of several cutting-edge technologies and multiple patent-pending innovations, Tru-Trackless(tm) ride vehicles are able to move through a show space in any direction, stop and turn at will, while providing a full motion-base experience to the audience. Vehicles are able to follow multiple independent ride paths, perform multiple motion profiles, and enter and leave from the load and unload stations in first-available order, not the traditional “follow-the-leader” style.

“Helping Storytellers Move Your Audience is our mantra”, according to Bill Bunting, Manager of Business Development at OES. “We subscribe fervently to Arthur Clark’s third law: “Any sufficiently advanced technology is indistinguishable from magic”. Too often in our industry, the technology overpowers the experience. It bleeds into the show to the distraction of the story. We think the story should dominate, and the technology should be used only to support the storytelling. It should disappear into the magic created by the experience. We think there are only two prime goals on each project: 1) support the story through the guest experience, and 2) make it reliable and safe. It really all boils down to that.”

Oceaneering Entertainment Systems (OES) contributes to the cutting-edge development of theme park technologies, including dark ride vehicles and show systems, and an array of other custom solutions. “Being a part of a large global organization with roots in deep-water, robotics, mechanical systems, space exploration, and naval technology development gives us access to talent, knowledge and expertise that others in our industry simply can’t match,” says Dave Mauck, VP of Oceaneering Entertainment Systems. “We can leverage our vast resource pool around the world, tap into expertise and innovative engineering that sometimes amazes even us”.

And a look at the Oceaneering website (www.oceaneering.com) highlights those comments. With offices in 22 countries, and over 10,000 employees worldwide, Oceaneering has a reach into all corners of the world, and a rich legacy of technology and innovation dating back to its founding in 1964.

This Thea Award win marks the 12th for OES, and follows up its dual 2012 wins for the ride systems for both Transformers: The Ride-3D at Universal Studios Hollywood, and Transformers The Ride: The Ultimate 3D Battle at Universal Studios Singapore.

The Revolution(tm) ride vehicle can be seen in action on the IAAPA trade show floor at OES’ booth #1054 during this week’s IAAPA EXPO 2013 at the Orange County Convention Center.
For more information, visit oceaneering.com/oes.

###

If you would like more information on this topic, or would like to schedule an interview, please contact Matt Kent at 407.484.6600, or email Matt at mkent@oceaneering.com

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Related Topics: Company Announcements, News |

Oceaneering Showcases REVOLUTION™ Tru-Trackless™ Ride System at IAAPA Attractions Expo 2013 Featuring Alcorn McBride Products

Oceaneering Entertainment Systems (OES) is using Alcorn McBride’s RideTraXX synchronized multi-channel audio player with crossfade, VCore controller and ShowTouch iOS control interface to demo its groundbreaking REVOLUTION Tru-Trackless ride system at IAAPA’s Attractions Expo 2013. IAAPA, the International Association of Amusement Parks and Attractions, will be at the Orange County Convention Center, Orlando, November 18-22.

OES is known for its cutting-edge development of theme park technologies, including dark ride vehicles, show-action systems and an array of custom solutions. The company’s latest revolutionary innovation is a ride system like none other. REVOLUTION is a “Tru-Trackless” system in which ride vehicles are able to glide around a show space in any direction, stop and turn at will, and provide a full motion base experience for the audience. Vehicles can follow multiple ride paths, have multiple motion profiles, and dispatch from load and unload stations in first available order.

“We chose Alcorn McBride’s RideTraXX as the 5.1 audio playback unit for the REVOLUTION system,” says Matthew Kent, head of creative services at OES. “At IAAPA Attractions Expo 2013 we’re also using VCore to trigger some show control specifics. We want to be able to walk up to the vehicle at the show and turn it on or off and access specific elements of the demonstration profile. REVOLUTION is designed to be put into an attraction on a continuous cycle of show control. VCore allows us to create a single motion profile for trade show demonstrations purposes with a Touch iOS interface that Alcorn is providing as well.”

During the demo Kent says OES will deploy RideTraXX for “off-board audio so that it can be heard throughout the booth rather than from within the ride, since we won’t have people in the vehicle, however it will be operational and controllable via the touchscreen.”

OES turned to Alcorn McBride for the REVOLUTION demo as a tried-and-true solutions provider. “Alcorn was already the provider of the audio system we chose for this product for all of our customers,” says Kent. “RideTraXX is versatile and offers all the inputs and outputs that we require, and it’s very easy to maintain and use. The Compact Flash card interface makes it simple to change show audio media on the fly.”

The REVOLUTION vehicle system may be used not only for passenger ride systems but also for other entertainment applications, such as moveable scenic, animation or show-action platforms.

About Alcorn McBride:
Founded in 1986, Alcorn McBride is the leading manufacturer of show control, audio and video equipment for the themed entertainment industry, and a rapidly growing provider of audio and video systems for retail environments and transportation applications. Staffed by some of the industry’s best engineers and backed by outstanding customer support, the company has demonstrated great agility in bringing new designs to market. A hallmark of Alcorn McBride products is their durable, zero maintenance design. The company’s products provide consistent, reliable operation for audio and video playback applications worldwide. For more information, visit www.alcorn.com.

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Related Topics: Product Applications |

WorldStage and AV&C Set “Stylescape” in Motion at the “3.1 Phillip Lim for Target” Fashion Week Event

During Fashion Week the 3.1 Phillip Lim for Target collection was previewed at a private pop-up shopping event in New York City where “Stylescape,” a larger-than-life interactive cinemagraph conceived by Mother NY to showcase the limited-edition collection as worn and blogged about by tastemakers across the US and Canada. WorldStage provided AV support for “Stylescape,” for which the media and interaction systems and software were designed and implemented by Audio, Video and Controls (AV&C).

The event was held at Spring Studio on Varrick Street where shoppers clamored for Lim’s clothing, shoes, bags and accessories for men and women while mingling with Jessica Alba, Solange Knowles, Nate Berkus, Maria Sharapova and Perez Hilton. Billed as a “North American fashion panorama,” “Stylescape” served as a striking backdrop in the space, displaying notables photographed on the same day in various North American cities wearing Lim’s collection. The panoramic, interactive video installation played out on a high-resolution 3.9 mm LED wall measuring 10 x 120 feet.

AV&C is a New York-based media and interactive systems and software firm, led by David Bianciardi, that bridges the gap between technology and design in the built environment. The company specializes in creating digital icons and interactive experiences in public spaces, so it was uniquely qualified to bring “Stylescape” to life.

For the pop-up shopping event, the team at Mother wanted to create something ambitious, engaging AV&C early in the process to design something aesthetically beautiful and technically sophisticated. The team finally settled on creating “the world’s largest cinemagraph and make it interactive and responsive,” says AV&C’s Bianciardi. “We had a huge canvas of visuals shot in 6 locations by Peter Funch, acquired simultaneously in 6x 4K video and digital stills. The resulting composited canvas was beautiful in itself, then we introduced the cinemagraph’s repetitive motion,” which guests triggered by manipulating physical props, using social media services, or simply moving and posing in front of the interactive wall.

The idea was to play with blurring the boundaries of physical, social and digital media, he explains. “A famous blogger would stand next to a bus station in Dallas on the screen; viewers could Tweet her, she’d respond and it would show upon the poster at the bus stop. Or viewers could dance with a salsa dancer, take a photo with the designer, blow on pinwheels, etc. There were 40 opportunities for interaction. The way we combined techniques was unprecedented and the scale and resolution of this type of screen was unprecedented.”

“David and the folks at AV&C are great at finding the sweet spot where technological sophistication and user enjoyment meet.” says WorldStage president Josh Weisberg. “It’s our job to mirror that philosophy in the implementation of the audio, video and lighting systems and in this project all of those elements came together successfully. You could see it in the faces of the guests interacting with Stylescape.”

AV&C called WorldStage Integration VP & tech designer John Ackerman as soon as they were awarded the project. “John immediately got it,” say Bianciardi, “and so did the superstars up and down the WorldStage ranks – that’s what makes WorldStage the right partner for us. We made several visits to their shop and set up a series of technology tests with client and creative stakeholders. WorldStage provided the platforms for all the work we did on the interactive technology, and we wrote custom software that put everything together into a cohesive whole.”

“By implementing (Derivative’s) TouchDesigner platform and Pandora we enabled the client to put a really big tableau on a long videowall,” says Weisberg. WorldStage also furnished 16-channel sound for “Stylescape” and a lighting package for the event. Michael Kohler was the Pandora programmer and Kate Brown was the audio engineer. AV&C’s Vincent Houze led the visualization and interaction software development.

“We partner with WorldStage for their technical sophistication,” say Bianciardi. “They understand what our requests mean and make suggestions as an active partner. They truly work in the service of design.”

WorldStage Inc., the company created by the merger of Scharff Weisberg Inc and Video Applications Inc, continues a thirty-year legacy of providing clients the widest variety of entertainment technology coupled with conscientious and imaginative engineering services. WorldStage provides audio, video and lighting equipment and services to the event, theatrical, broadcast and brand experience markets nationally and internationally.

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Related Topics: Product Applications |

About

Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

Calendar

October 2014
M T W T F S S
« Sep    
 12345
6789101112
13141516171819
20212223242526
2728293031  

Your Account

Subscribe

Subscribe to RSS Feed

Subscribe to MyYahoo News Feed

Subscribe to Bloglines

Google Syndication