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Archive by David Steinberg

Clay Paky Sharpys and Sharpy Washes Accompany Bruno Mars Around the World on his Moonshine Jungle Tour

Singer-songwriter Bruno Mars has been getting rave reviews for his Moonshine Jungle Tour, which will continue to play dates around the world through March 2014. The tour is accompanied by Clay Paky Sharpy and Sharpy Wash fixtures.

“We were tasked with creating a world for Bruno and his band to inhabit,” says lighting designer Cory FitzGerald who codesigned the tour with Roy Bennett. “Bruno has a lot of sounds and pushes past a lot of genres, so he needed an environment that would accommodate all his music. The lighting fixtures help a lot with that. We have 42 Sharpy Washes and about 80 Sharpy beams and we’re very happy with the rig.” VER supplied the tour’s gear.

The versatile Sharpy Washes are “used for everything,” he says. “They’re the main wash for the show, and we have 36 overhead and six on the floor. We built a ceiling, and the Sharpy Washes are so small that they can be recessed in it and still shoot through.

“They also have a great zoom range and can do amazing beam effects,” he adds. “It’s great to have the option to go super wide or super narrow. The fact that they can color mix is a life saver.”

FitzGerald also made room for a number of Sharpys in the rig. “I can’t remember the last time I did a show without them,” he says. “They’re well established and high powered. With prism, frost and gobos I can get a lot of looks out of them. I have them everywhere on the show: overhead, on the back wall of light, on the floor. We even have 14 gold Sharpys on the deck.”

Dave Marcucci is the touring lighting director for the Moonshine Jungle Tour.

Francesco Romagnoli, Clay Paky Area Manager for North and Latin America, comments, “We’re very proud to have so many of our fixtures on this tour and are impressed with the great work that Mr. Fitzgerald has done on this tour. We enjoy working with him on all of his projects.”

A.C.T Lighting is the exclusive North American distributor for Clay Paky.

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Electrosonic Helps Michael Lee Design and Technifex Transform the Polynesian Cultural Center’s Digital 4D Theater

The Polynesian Cultural Center (PCC) in Laie, Hawaii, celebrated its 50th anniversary with an upgrade of its theater, which now features AV support from Electrosonic. A new digital 4D theater replaces the center’s aging film-based IMAX theater, which was more than 20 years old, and offers an enhanced guest experience both inside and out.

Set on 42 acres on the North Shore of Oahu, PCC enables visitors to explore all of the Polynesian cultures in the South Pacific. Since opening, PCC has welcomed over 37 million guests, becoming Hawaii’s number-one paid attraction.

Although the IMAX theater and its “Polynesian Odyssey” film served PCC well, it had become apparent that the center needed something new and different to help overall efforts to grow attendance and make better use of the facility for alternative purposes.

The exterior of the new 4D digital theater was transformed by Michael Lee Design of Orem, Utah (MLD), from a gray box that had nothing Polynesian about it into an ancient volcano whose visuals – including volcanic vents that exhale “steam” from deep below the surface – blend in with PCC’s natural, tropical surroundings.

MLD also converted the interior, leading guests through dark and glowing “lava tubes” where guests see flame-effects lighting and hear the sound of the ocean coursing through rock fissures. Upon entering the theater, black-light illumination and artwork create the impression of being inside a large volcanic chamber. Once guests are seated, the new 14-minute production, “Hawaiian Journey,” takes them on a breathtaking flight through the islands as they explore the spectacular beauty of Hawaii through the eyes of the first Hawaiians.

Electrosonic installed a new digital AV system, including a Christie 4K projector, 7thSense 4K media server and Strong/MDI 40×74-foot projection screen. “Converting to digital 4K projection offers numerous advantages over the former IMAX 15/70 film system,” says Electrosonic project manager Guy Fronte. “The cost of maintaining the film-based system – the price of lamps for the 15,000-watt projector, the IMAX maintenance agreement and the high fees for shipping and replacing the films – was excessive. The Christie digital system is more economical and efficient. It has no significant operational costs other than lamp replacement, and it doesn’t require a projectionist.”

Electrosonic also provided a new 7.1 surround sound system (five screen speakers, two theatrical subwoofers and 11 surround speakers) featuring JBL Cinema Series speakers and QSC amplifiers. An assistive-listening headset system allows simultaneous playback of the signature film’s narration in eight languages. A Medialon Show Manager system was selected for show control.

Technifex of Valencia, California, designed the 252 motion-base seats from the ground up to fit into the rake and rise of the former IMAX theater. The new high-back, special-effects seating was custom engineered with forward and backward motion, two headrest speakers in each seat, additional low-end speakers for vibration sensations, and water mist and scent spray effects. Six subwoofer speakers in the theater generate sounds down to 2Hz to create realistic rumblings evocative of an erupting volcano.

One of PCC’s goals was for the theater to serve as a true multi-purpose facility. To achieve that end, the MLD team filled in the screen pit and built a stage platform in front of the screen. A stage door was added for quick load in/load out and as an entrance/exit for performers. Electrosonic installed AV system connections to accommodate a presenter on stage giving PowerPoint presentations from a laptop or iPad projected through the Christie projector. A black curtain in front of the projection screen can be opened to the appropriate width for each media source.

With its transformation complete, PCC’s digital 4D theater is enticing crowds to take an exciting new “Hawaiian Journey” and is fulfilling the center’s need to repurpose the space for conferences and special events.

Alfred Grace is PCC’s president and CEO. Les Hill was the Electrosonic account executive. Mike Lee heads Michael Lee Design, and attraction producer Pat Scanlon heads PRS Associates, Inc. in Colorado Springs. “Hawaiian Journey” was written and directed by David Warner and shot by Reed Smoot. Sam Cardon composed the score with Mike McDonough sound designer. Rick Gordon was the postproduction technical director with Lee and Scanlon acting as executive producers.

About Electrosonic
Electrosonic is an international audio-visual company that creates tailored, state-of-the-art solutions for a wide range of markets including theme parks, museums, control rooms, and corporate meeting rooms. Since its founding in 1964, Electrosonic has built a strong reputation for working on complex projects, both large and small, and has developed lasting partnerships with customers and suppliers. Beyond complete integrated systems, Electrosonic provides a comprehensive scope of services including technical design, projector lamp sales, maintenance and operational support.

Learn more about Electrosonic. Visit http://www.electrosonic.com

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Clay Paky Sharpys and grandMA Consoles Make Different Kind of Headlines at 2013 MTV Video Music Awards

While the 2013 MTV Video Music Awards attracted lots of press for its outrageous performances, the show made headlines among professionals for its creative staging, too. Clay Paky Sharpys and Sharpy Washes, controlled by grandMA2 consoles, lit up the stage at Barclays Center, Brooklyn where artist and designer KAWS reimagined the VMAs’ iconic moonman statuette. A.C.T Lighting, Inc. is the exclusive distributor of Clay Paky fixtures in North America.

“For the 30th anniversary of the VMAs and its first time in Brooklyn we were celebrating Brooklyn and Brooklyn artist KAWS, who redesigned the moonman as a 60-foot inflatable silver statue that towered over the main stage,” says lighting designer Tom Kenny. “I wanted to make it feel like you were in a gallery or museum honoring his work – it’s an unusual idea for an awards show, but MTV is always on the edge.”

To achieve his goal Kenny deployed a large complement of Sharpys and Sharpy Washes supplied by VER. “I had extremely high trims and needed audience light, back light and aerial beams,” he explains. “They did a great job for me. The whole idea was that the show didn’t look like a normal awards show, yet it needed the performances to be theatrical. Even though the trims were high, the Sharpys were powerful enough to do the job.”

Kenny marshaled 220 Sharpys and 40 Sharpy Washes for the event, all of which were hung in the air. “They worked great – the color was great. I had the lights on site for three weeks without a problem.”

To control the Clay Paky fixtures he used two grandMA2 consoles “with massive amounts of universes” and had two more grandMA2s on hand as back ups. “There’s really only one kind of desk for this type of show,” says Kenny. “When the artists are rehearsing we only have a turnaround of a couple of minutes because they’re so busy. The grandMA2 is perfect at making the quick changes. It’s really the only lighting desk that can do it. Everywhere I travel in the world I see grandMA2s.”

Kenny notes that the VMA Awards tallied huge ratings and always enjoys worldwide appeal. “Emails from my peers after the show complimented me on how great and iconic the show looked,” he reports. “It really achieved the status of art piece. And we had a great time in Brooklyn, where the crew was fantastic.”

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Infinity Park Gets Vista System Spyders for Events Center’s 360º Screen

Infinity Park Event Center is proud have a new Vista Systems Spyder X20 system. Infinity Park is a municipally-owned sports, entertainment and events campus in Glendale, Colorado. Blazen Illuminations LLC of Loveland, Colorado installed two Vista Systems’ Spyder X20s at the core of a refurbished projection system dedicated to the venue’s 360º screen.

Infinity Park is a unique site featuring an events center, fitness and recreation center, high-altitude training facility, expansive outdoor park and rugby stadium with a 4,000-person capacity.

“We were originally called in by the events center to maintain and program the High End Systems’ DL.2 digital lights, but they were having difficulties handling the projection demands,” says Nate Webb, Co-Owner of Blazen Illuminations. “We sat down with the staff at Infinity Park and developed a master plan starting with a pair of Vista Systems Spyder X20 1608s running in parallel that would drive the first 12 projectors to cover nearly the entire room in 360 degrees.”

Nate Webb is familiar with the Vista Systems Spyder, so when the project came up he knew Spyder would be the perfect solution. “There are a lot of Spyder systems in the area, so we know it is a great solution,” he says. “When event center clients find out we’re using the Spyder they get excited! It actually becomes a selling point for the venue! They’re confident that the Spyder will do everything they need for their show.”

Blazen Illuminations was tasked with reusing the Christie Digital projectors from the DL.2s, so they removed those components and remounted them in a more conventional way. “After doing some engineering we incorporated 10 of the projectors as well as two other existing projectors already in the room,” says Webb. “We also incorporated fiber optic HD extenders with HDCP to eliminate any potential of latency or image degradation. Those systems work phenomenally. Through HDCP the Spyder X20s can see each projector and we can send the correct resolution to each.”

“All of the projectors are on a Christie net system so we can power them on and off from a PC. The DL2s did not always want to work. The new system saves us massive amounts of time. The DL2s all had on-board servers which had to be managed and updated through the ArtNet network. We would spend over 30 hours a week to develop and load graphics to each server for each show, now we can do the whole thing on the Spyder system in less than a day,” Nate explains.

“We used to have to align everything daily and we were much more limited in projection quality: Alignment and blending used to be very time consuming. But the Spyder systems have taken all those problems away,” he notes. “The production team saves 30 hours a week in graphic and tech work alone. Now we have three media servers handling all of the video playback and nine other input sources such as IMAG cameras, client laptops, and more, which can simply be placed anywhere we like on the giant screens.”

In addition to saving time at the events center, the Spyder system requires less manpower to operate a show. “It used to take four to six technicians to operate a show, and now the production team only requires three,” Webb reports. “The learning curve for in-house AV techs has been very quick, too.”

The Vista Systems Spyder X20s are performing “excellently, and they are exceeding customer expectations” he says. Having completed the first phase of a three-phase upgrade effort, Blazen Illuminations hopes to “add more Spyder X20s for digital signage and lobby effects, as well as replace the projectors in the main ballroom.” Nate notes.

About Vista Systems
Vista Systems’ switchers have become the industry standard for live multiple-destination video and data mixed signal switching with real-time windowing and composition. For more information on Vista Systems, visit their website at www.vistasystems.net.

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About Blazen Illuminations
Blazen Illuminations offers a full range of services and solutions for the entertainment industry. Systems design and integration for state of the art audio, lighting, and video production and presentations in all markets. For more information, visit Blazen Illuminations at www.blazenlights.com.

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About Infinity Park
Infinity Park Event Center is a state-of-the-art event venue nestled in the heart of Glendale, Colo. next to the Cherry Creek shopping district, minutes from downtown Denver. The Event Center is the ideal place to hold your next customized event with our unique indoor and outdoor spaces.
Visit http://infinityparkatglendale.com/eventcenter

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Robert Juliat Fixtures Light Concert Portions of Metallica’s New “Through the Never” IMAX 3D Movie

Metallica lights up the big screen with its IMAX 3D feature, “Metallica Through The Never,” which premieres September 27, and Robert Juliat fixtures helped light up the concert portion of the movie courtesy of Spotrental North America in Manheim, Pennsylvania.

Directed by Nimrod Antal (“Predators”), “Metallica Through The Never” takes a hybrid approach to plot interspersing a concert by Metallica with a dark fantasy narrative about a roadie who encounters a post-apocalyptic situation that, true to the band’s philosophy, leaves a lot of interpretation to viewers and fans. Metallica’s previous film was the 2004 documentary, “Some Kind of Monster.” The new movie has no dialogue – rather, the 16-song soundtrack runs throughout the narrative portion of the film. Following it’s one week exclusive run in IMAX Theaters, “Metallica Through The Never” opens on 3D in theaters nationwide on October 4.

Spotrental supplied eight Robert Juliat Aramis and four Cyrano 2500w HMI followspots to the production for the concert portion of the film. “There were four actual concerts shot for the movie,” explains Joe Zimmerman of Spotrental. “They wanted to make the spots as unobtrusive as possible, so we put the stands over the top of the seats. The stands for the Robert Juliat fixtures are easily adjustable compared to other followspots.”

Aramis is often used in concerts and is constructed to withstand the rigors of touring. It’s well suited to the long throws of big venues indoors and outdoors. Cyrano does everything that Aramis does plus its narrower beam angle makes it perfect for really long-throw distances; its filters also offer additional design possibilities.

According to Zimmerman, the lights “performed flawlessly. They were so bright that we actually had to bring them down. The consistency of field was very even all the way across – there were no hot spots. These fixtures are very solid and almost never go down.”

Zimmerman says the lights’ “maintenance is very good” and “service with the factory is the best of any manufacturer we work with. We always get the information or service that we need. The Aramis and Cyranos are great lights – I really like them.”

About Robert Juliat

Robert Juliat is a three-generation, independent, family-run company dedicated to stage lighting. The current chairman’s grandfather was, at the end of the 19th century, one of the pioneers in creating special effects for the fledgling motion picture industry in France. Robert Juliat lights are used worldwide by customers who include the Cirque du Soleil, Celine Dion in Las Vegas, Disney World, The Royal Shakespeare Company, the Comedie Francaise, the Holiday On Ice tour, the Athens 2004 Summer Olympic Games and football’s World Cup in Japan and Germany.

R&D, production and the company headquarters are based in the village of Fresnoy-en-Thelle, 50 km north of Paris. Robert Juliat USA is located in Wallingford, Connecticut. For more information visit www.robertjuliatamerica.com.

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WorldStage Draws Crowds to DevCon 2013 for Live Demonstrations of the Latest Event Technology

WorldStage welcomed more than 100 industry professionals to the latest installment of its long-running Developers’ Conference series, DevCon 2013, held at its West Coast office in Tustin, California. Attendees were able to choose from four RSVP sessions held over a two-day period. A full-day open house followed.

The conference builds on the company’s reputation for collaborating with clients while developing, supporting and sharing new technical capabilities specifically designed for the live event industry. Developed to create an open conversation for producers, production managers, technical directors, content developers and event designers, DevCon continuously explores the technologies that shape live event design.

“DevCon continues a long-standing WorldStage tradition of sharing technical knowledge and insights with our clients,” says Shawn Oatey at WorldStage. “It gives us a chance to connect directly with our partners and other industry professionals and discuss what’s possible and what we all want to be possible. It’s really a creative conversation about new and innovative technologies and how we might use them for events and shows.”

WorldStage’s DevCon and other technical seminars have been recognized as an invaluable and unique opportunity for industry professionals to update their knowledge base and stay current with trends driving the business. It provides a forum for discovering a range of creative options that will add more value to their next project.

Josh Lesser, owner of Vision Matrix commented that, “There is no other forum like this in our industry. To be part of a conversation about what is going on technologically and how to capitalize on it now is invaluable for our business and provides us with cutting edge solutions for our clients.”

This year WorldStage DevCon covered a broad range of new technologies and technical solutions that attendees were eager to explore. One section covered 4K video for live events and included a demonstration of 4k video projection along with a discussion of future projection technology. Another demonstration showed off the capabilities of the company’s Viz140 Twitter visualizer now with interactive polling features. Projection mapping and video “pre-visualization” was covered with an extensive demonstration of D3 technologies D3 server system. Another server platform, Ventuz, was demonstrated to show the systems 3D content creation and interactivity features. Finally, LED video, digital audio and digital comm system demonstrations rounded out the portfolio.

Post show audience polling indicated that virtually all audience members reported learning something new about event technology, making the 2013 version one of the most successful DevCon’s ever.

WorldStage Inc., the company created by the merger of Scharff Weisberg Inc and Video Applications Inc, continues a thirty-year legacy of providing clients the widest variety of entertainment technology coupled with conscientious and imaginative engineering services. WorldStage provides audio, video and lighting equipment and services to the event, theatrical, broadcast and brand experience markets nationally and internationally.

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Alcorn McBride Adds Dante Option to Binloop Family of Audio and Video Players

Alcorn McBride is pleased to announce that its Binloop family of products (Digital Binloop, A/V Binloop, A/V Binloop HD) has added Dante as an option to the product line. The Binloop is the industry standard for perfectly synchronized A/V playback. The products can synchronize up to 32-channels of audio (sample accurate), 16-channels of Standard-Definition video (frame-accurate), and 8-channels of HD video (frame-accurate) without any need for an external sync source or control system. Multiple Binloop products can be combined to achieve more audio and video channels. These scalable devices offer flexible control along with audio options for Cobranet and now Dante.

Alcorn McBride partnered with Audinate to offer Dante, its patented media networking solution that makes digital media networking easy. Dante delivers a no hassle, self-configuring, true plug-and-play digital audio network using standard Internet Protocols Gigabit Ethernet. It distributes digital audio plus integrated control data with sub millisecond latency, sample-accurate playback synchronization, extreme reliability and high channel counts. Dante has been licensed by customers across the AV industry and can be found in fixed installations, live sound, broadcast and recording applications globally.

“The addition of Dante provides a higher channel count and lower latency, and in a distributed audio system lower latency means greater accuracy,” says Alcorn McBride director of sales, Larry Howard. “Dante will also incorporate the AVB (AV Bridging) protocol in the future to complement Dante’s rich feature set. Dante puts us on a good path to the future.”

Dante has become the fastest growing networking solution, Howard notes. “By offering the Dante option we gain more access to our customers who are designing Dante networks. Customers will be able to network Binloop products with their Dante-enabled systems.”

Dante is also expected to open up a new client base for the Binloop family in the U.S. “Our customers have traditionally been theme parks, amusement parks and museums,” says Howard. “Dante tends to be used in live staging, theater and corporate events. Customers in those market segments may have digital consoles with Dante inputs, so coming out with Binloops that can go straight into their consoles will give us a big advantage.”

Dante makes networking a true plug-and-play process with automatic device discovery and system configuration so users can skip complicated, error-prone set up procedures. Dante is built on global networking standards, including Internet Protocols – not just Ethernet. Dante technology works as an IT network capable of transporting professional-quality audio with no limits on layout options. Latency is extremely low with Dante, whether users choose to run their Dante network with fixed latency or optimized latency.

Alcorn McBride’s Binloop product offers customers a unique solution for playback systems that are not currently available today,” says Dave Anderson, Director of Sales Audinate. “Alcorn McBrides’s decision to incorporate Dante into the Binloop family of products will be a welcome addition and can be easily added to a larger existing installed base of Dante systems.”

“Offering the Dante option in our Binloop family of products is a win-win proposition,” Howard concludes. “Binloop customers get immediate advantages in performance, Alcorn McBride gains access to new customers around the world and new market segments in the U.S., and Dante positions all of us to interoperate today with a vast Dante ecosystem from over 100 manufacturers products, or with products for the coming AVB network.”

About Alcorn McBride:
Founded in 1986, Alcorn McBride is the leading manufacturer of show control, audio and video equipment for the themed entertainment industry, and a rapidly growing provider of audio and video systems for retail environments and transportation applications. Staffed by some of the industry’s best engineers and backed by outstanding customer support, the company has demonstrated great agility in bringing new designs to market. A hallmark of Alcorn McBride products is their durable, zero maintenance design. The company’s products provide consistent, reliable operation for audio and video playback applications worldwide. For more information, visit www.alcorn.com.

Clay Paky Sharpys and Sharpy Washes, Elidy LEDs and grandMA2 Consoles Accompany Bruno Mars Around the World on his Moonshine Jungle Tour

Singer-songwriter Bruno Mars has been getting rave reviews for his Moonshine Jungle Tour, which will continue to play dates around the world through March 2014. The tour reads like an inventory of equipment represented by A.C.T Lighting, including a grandMA2 console, Chromlech Elidy LED matrixes, and Clay Paky Sharpy and Sharpy Wash fixtures. All are exclusively distributed in North America by A.C.T Lighting.

“We were tasked with creating a world for Bruno and his band to inhabit,” says lighting designer Cory FitzGerald who codesigned the tour with Roy Bennett. “Bruno has a lot of sounds and pushes past a lot of genres, so he needed an environment that would accommodate all his music. The lighting fixtures help a lot with that. We have 276 panels of Elidy, 42 Sharpy Washes and about 80 Sharpy beams plus two grandMA2 full-size units s – and we’re very happy with the rig.” VER supplied the tour’s gear.

The Moonshine Jungle Tour marks the first time FitzGerald is using Elidy LED matrixes, the first in the world capable of projecting volumetric graphics. “I like them a lot, and they look awesome,” he reports. “The Elidy panels are built into the stage deck and risers – the front side of all the risers and the stage is composed of Elidys, all in geometric shapes. Since they’re transparent, you can shoot through them with fixtures behind them, which is great.”

The versatile Sharpy Washes are “used for everything,” he says. “They’re the main wash for the show, and we have 36 overhead and six on the floor. We built a ceiling, and the Sharpy Washes are so small that they can be recessed in it and still shoot through.

“They also have a great zoom range and can do amazing beam effects,” he adds. “It’s great to have the option to go super wide or super narrow. The fact that they can color mix is a life saver.”

FitzGerald also made room for a number of Sharpys in the rig. “I can’t remember the last time I did a show without them,” he says. “They’re well established and high powered. With prism, frost and gobos I can get a lot of looks out of them. I have them everywhere on the show: overhead, on the back wall of light, on the floor. We even have 14 gold Sharpys on the deck.”

Controlling the full complement of almost 8,000 lighting ‘fixtures’ on the show are two grandMA2 full-size units with 6 npus and “lots of universes,” says Fitzgerald. “We have 16 universes of just Elidy fixtures. We’re running all the video servers via ArtNet; grandMA2 has the ability to scale that big. Although grandMA2 is standard these days for shows, it’s still amazing. It’s working as expected with no surprises. It’s great to have a console I can rely on to handle everything so well.”

Dave Marcucci is the touring lighting director for the Moonshine Jungle Tour.

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Electrosonic’s Conte and Kent to Moderate Lighting and Projection Technology Session at TEA’s SATE ’13

Chris Conte and Paul Kent of Electrosonic will moderate the session, “The Death of Halogen and the Rise of Coherent Light,” at SATE ’13, the Themed Entertainment Association’s (TEA) annual experiential design conference. The two-day event is slated for October 3 to 4 at the Savannah College of Art & Design in Savannah, Georgia.

SATE ’13 is expected to draw creative thinkers, producers, suppliers and decision makers in the attractions industry. Among the speakers scheduled to address attendees are visionary architect Chuck Hoberman, the Warhol Museum’s Josh Jeffery, Walt Disney Imagineering’s Asa Kalama, and Roger Gould and Liz Gazzano of Pixar Animation Studios. MK Haley of Disney Research is the Technology Chair of the conference.

“The Death of Halogen and the Rise of Coherent Light” will look at the history of technologies traditionally used in themed environments, and then move on to address recent advances in lighting and projection technology. The panel will discuss how these technologies can be applied in new and creative ways in the world of themed entertainment.

“The session will look at the emerging technologies for the sources of illumination in immersive environments,” comments Kent. “For both lighting and projection, the change from halogen to laser will have an impact on both the design and production of these environments. Our session will take a look at the major changes in technology that have advanced the entertainment industry over the years, and we will also look forward to where we see it going.”

Chris Conte is Electrosonic’s Vice President of Entertainment and Paul Kent is a senior consultant in the company’s entertainment team. The panel that Conte and Kent will moderate mixes manufacturers, designers and end users of the technologies. Currently they include Ray Hole of Ray Hole Architects Ltd. (as a virtual attendee), Bryan Boehme of Christie Digital, and David Gray of Oasis Enterprises, Dubai.

Learn more about SATE ’13 visit sate2013.blogspot.com

About Electrosonic
Electrosonic is an international audio-visual company that creates tailored, state-of-the-art solutions for a wide range of markets including theme parks, museums, control rooms, and corporate meeting rooms. Since its founding in 1964, Electrosonic has built a strong reputation for working on complex projects, both large and small, and has developed lasting partnerships with customers and suppliers. Beyond complete integrated systems, Electrosonic provides a comprehensive scope of services including technical design, projector lamp sales, maintenance and operational support.

Learn more about Electrosonic. Visit http://www.electrosonic.com

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Clay Paky Lighting Fixtures Wrap a Summer on the Road with the 311 Unity Tour 2013

Omaha-based alternative rock band 311 completed its summer Unity Tour 2013, and a large complement of Clay Paky lighting went along for the 26-show ride coast-to-coast. The tour marked the eleventh consecutive summer the band has headlined amphitheaters across the country.

Lighting designer Joe Paradise created the show design to “get the most bang for the buck,” he says. “I was looking for the most output and the most efficient fixtures. We had 62-foot wide trusses, which were as wide as we could possibly use wherever we went. And lots of layers of lights.”

AG Lighting provided the fixtures, which comprised 24 Clay Paky Sharpy Wash 330s, 16 Clay Paky Alpha Spot HPE 1500s and 25 Clay Paky Alpha Beam 1500s.

“This was the first time I’ve used almost an entire Clay Paky rig,” Paradise points out. “There was a great quality of light and good color throughout the rig; the gobos and prisms were great and worked well. It was the kind of look I always want from all my lights.”

Paradise used the Sharpy Washes as “traditional washes on the downstage trusses for practical illumination; I set the zoom at what I thought was a good coverage. I chose them for the low wattage of the lamp; considering their size and wattage the output is amazing and they’re incredibly durable. The color was astonishing and the speed on pan and tilt was unbelievable. And weighing next to nothing we were able to go thousands of pounds lighter on the rig without suffering any loss of output.”

Paradise positioned the Alpha Spot HPE 1500s on three straight 40-foot trusses scattered in a pattern in groups of four. “They were staggered and filled in all the holes,” he says. “They provided different fan looks, and I love the color on them. The beam is crisper and clearer than anything I know of – better than any profile fixture I’ve seen.”

He arranged the Alpha Beam 1500s in a staggered grid on hinged trusses, which were underhung from the upstage trusses. In addition, eight 1500s were placed on the floor. “I like them a lot,” Paradise says. “I love the colors – their saturation is amazing. And they give an alternative big, beefy beam look that’s very powerful. You can get a really bright, thick beam that has a throw forever.”

Bobby L. Grey, who served as assistant lighting designer and programmer reports that, “the Clay Paky gear was great and reliable” for the duration of the tour. He singles out the Sharpy Washes as being responsible for “taking out between a ton-and-a-half and two tons out of the rig. They saved a ridiculous amount of weight and power. Last year’s fixtures were clunky and didn’t have the power. But the Sharpy Wash was the brightest I’ve ever seen. Through the entire tour I don’t think I swapped a single spare.”

Bobby “Junior” Jones was the master electrician for the 311 Unity Tour 2013.

Francesco Romagnoli, Clay Paky Area Manager for North and Latin America, comments, “It’s great to see the team of 311 designers coming to Clay Paky for their fixture needs. This is a very well designed show and we’re proud to be a part of it.”

A.C.T Lighting is the exclusive North American distributor for Clay Paky.

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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