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Archive by David Steinberg

Alice In Chains Locks Up Clay Paky Sharpy Washes for National Tour

Grunge rockers Alice In Chains are in the midst of a five-week national tour, and Clay Paky Sharpy Washes are shedding light on 22 dates coast-to-coast as the band plays festivals, theaters and small clubs.

The band began their spring tour in Miami and will finish in San Antonio, TX to generate buzz for their upcoming studio album The Devil Put Dinosaurs Here due out May 28th – their first since 2009.

Main Light provided 14 Sharpy Wash units to lighting designer and director Marty Postma. “They’re part of the floor package for effects,” says Randy Mullican at Main Light. “We compared the Sharpy Wash to 1000-watt units and found the Sharpy’s intensity, size and feature set to be better. They’re a beautiful light in the right size package. This was the first rental the Sharpy Washes went out on for us, and A.C.T has been fabulous; their service and support has been stellar.”

Lighting Designer Marty Postma notes that “the whole show goes into one truck – everything. The tour is a lean and mean promo run. So I needed something that could work in all of the venues and not take up truck space. I can put four Sharpy Washes in a case and stack the cases, which is a huge advantage.” But it wasn’t just size that mattered to him. “I needed smaller gear with a big presence,” he emphasizes.

Postma likes how the Sharpy Wash lights “respond quickly and are easy to set up. I can walk across the stage with one in each hand – and they don’t take a lot of power.” He also cites the fixtures’ brightness and famous Clay Paky color mixing capabilities.

According to Postma, the tour started with 10 Sharpy Washes and “the band liked them so much that we got four more. They’re working great!”

A.C.T Lighting is the exclusive North American distributor for Clay Paky.

Francesco Romagnoli, Clay Paky Area Manager for North and Latin America, adds, “The Sharpy Wash units have taken this summer touring schedule by storm. We’re glad that Marty and Randy are pleased with the lights and we look forward to supporting them throughout the tour.”

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Clay Paky Sharpy Washes Join Fleetwood Mac on Tour

Fleetwood Mac is back on the road and Clay Paky Sharpy Wash 330 fixtures have joined the iconic band on the Fleetwood Mac Live 2013 World Tour.

The new tour, which began in Columbus on April 4 and will wrap in Scandinavia in October, marks the first for the band since 2009′s sold-out Unleashed tour. This year is also the 35th anniversary of their “Rumours” album, one of the most successful in recording history with sales in excess of 40 copies. It remained on top of the pop charts for more than 31 weeks and produced four Top Ten singles.

Lighting designer Paul “Arlo” Guthrie of Minneapolis-based Toss Film + Design is Fleetwood Mac’s long-time lighting designer. “I have to cater to four different personalities (Mick Fleetwood, John McVie, Lindsey Buckingham and Stevie Nicks) and bring them together as one team,” he explains. “For this show we have four big LCD panels and 32 Sharpy Washes on curved lighting pipes, some of them on the floor, some on the rigs and some in pods that come out. They hang on weird angles and move during the show – some are on 45, 90 and 120º angles. They’re well featured – the main workhorse washlight of the rig.”

Clay Paky’s Sharpy Wash 330 is a compact, lightweight 330W washlight, with the luminous efficiency, graphic and optical performance of a 1000W fixture. It is extremely silent and quick and is fitted with a complete CMY color system, special colors, 6.5°-48° zoom, mechanical dimmer, beam shaping filter and motorized top-hat. It is an eco-friendly light, allowing considerable running and consumption cost savings.

Guthrie says that he “tried to design a rig that moves and has dynamic elements so I can change the look of the show. I chose the Sharpy Washes because I needed something small and bright. I was curious to see if I could use them as a beam effect without any haze – the band doesn’t like to work in haze.”

He discovered that “the beam reads really well in just the atmosphere. With their great wash capability they’re equally good as a tuning light that adds to the theatricality of the show.”

According to Guthrie the Sharpy washes are “working great – exactly as promised. They’re just fantastic. I think I’ll keep them! George Masek at A.C.T Lighting was awesome with his support.”

George Masek, A.C.T Lighting’s Vice President, Automated Lighting, adds, ” “I always enjoy providing Arlo with new equipment choices, as his designs are always creative and interesting. The small size and large output of the Sharpy Wash fits perfectly into what he was trying to do and he’s always been a brave early adopter and embraces taking new technology on the road! It’s an honor to be associated with Fleetwood Mac and we’re very proud that their show represents the touring debut of the Sharpy Wash 330 in the US.”"

A.C.T Lighting is the exclusive North American distributor for Clay Paky.

Francesco Romagnoli, Clay Paky Area Manager for North and Latin America, adds, “Our new Sharpy Wash units have been embraced by a lot of important lighting designers on this season’s major tours. Arlo and Fleetwood Mac are among the most distinguished and we’re proud to support them.”

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WorldStage Teams with TBA Global on First Upfront for Gannett Company

When TBA Global was tasked with producing the Gannett Company’s first-ever upfront it selected WorldStage to provide AV and lighting support for the event at the AXA Equitable Building in Manhattan.

GannettFront 2013 marked the first time that all divisions within Gannett came together to highlight the company’s unique selling position and its evolution as a powerful media and marketing solutions company. The parent company of USA TODAY showcased all of Gannett’s brands to advertisers and media in a TV show-style presentation hosted by comedian Andrew Kennedy.

“The show was a little unique – Gannett is not the usual company for a typical upfront,” says Dave Longwill, vice president of production at TBA Global. “Gannett has television components and other news outlets, and they wanted to come up with a unique format to display their brands. So they asked us to create a TV talk show environment with interviews, one-on-ones, video interstitials and a Live remote feed from their Phoenix affiliate.”

TBA Global has selected WorldStage for various events over the years so “it made perfect sense” for WorldStage to support Gannett’s upfront debut, he adds. “We had four and a half weeks to take the show from a concept to a live upfront event, and everything worked out like clockwork.”

TBA Global’s design team created three styles of vignette sets with a large multimedia center screen and lots of plasma displays. “We had an aggressive one-day load in with the upfront scheduled for the next morning,” says WorldStage’s Michael May. “There were three cameras, one of them on a hydraulic pedestal. Multiple video feeds to audience monitors, the projection screen and on-stage scenic monitors were handled by our WorldStage flypack with Panasonic 450 switcher. Our new Yamaha CL5 console filled audio needs.”

WorldStage integrated its TV broadcast lighting package into the house theatrical lighting package for lighting designer Martin Graves. “We chose lighting instruments that had the feel of a live TV studio,” May explains. “We also supported the reception area with audio and lighting.”

“The WorldStage team did a great job,” reports Dave Longwill. “They really know New York and the venues and were able to adapt easily to on-site changes. Everything was very efficient; the cues and deployment were great. And the lighting package had a real rich TV studio look and feel. It all made for a very successful show.”

At WorldStage, Terry Jackson is vice president, director of lighting; Sarah Ibrahim project manager; Freddie Liberatore EIC; and Andrew Guberman audio support.

WorldStage Inc., the company created by the merger of Scharff Weisberg Inc and Video Applications Inc, continues a thirty-year legacy of providing clients the widest variety of entertainment technology coupled with conscientious and imaginative engineering services. WorldStage provides audio, video and lighting equipment and services to the event, theatrical, broadcast and brand experience markets nationally and internationally.

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Christie Lites Increases Investment in MA’s onPC command wings

Christie Lites has purchased an additional 200-plus MA onPC command wings from A.C.T Lighting, the exclusive distributor of the MA Ligthing in North America. The company’s new investment brings its inventory of onPC command wings to over 250.

Earlier this year Christie Lites took delivery of 50 onPC command wings to extend usage of the flexible and powerful grandMA2 control system to customers working on location or those who find it physically difficult to fit a full grandMA2 console at their venue. With 12 locations in the U.S. and Canada, Christie Lites supplies equipment and services to lighting designers and chief electricians across an extensive client base.

MA’s onPC command wing is a portable solution offering realtime control for 2,048 parameters in combination with grandMA2 onPC. Designed as the perfect hardware expansion to the grandMA2 onPC software, onPC command wing enables the look and feel of the software to be as close as possible to a real grandMA2 console.

Its command section is similar to the grandMA2 layout and features 2 A/B faders, one level-wheel, individually backlit and dimmable silent (clickless) keys and an integrated universal power supply. The unit has an ergonomic design and is lightweight (tipping the scales at just 6 kg) and rock solid.

onPC command wing comes with free grandMA2 onPC software. It offers two built-in DMX ports as well as the possibility to send two additional DMX universes via Ethernet. A simple USB connection between the MA onPC command wing and the computer running the grandMA2 onPC software permits all inputs and outputs of a grandM2 console to be available to the user. DMX, MIDI, timecode and analogue remote are all on hand directly at onPC command wing.

The portability and mobility of onPC command wing also make it an ideal backup solution within the grandMA2 system; a powerful control solution on the road or in smaller theaters, shows and clubs; or a handy choice for preprogramming.

“The popularity of the onPC command wings with our customers prompted us to invest in a substantial inventory of units,” says Christie Lites CEO Huntly Christie at the company’s Orlando headquarters. “The onPC command wings can be used anywhere and for an affordable price. They’re a win-win solution.”

About A.C.T Lighting

A leading importer and distributor of lighting products, A.C.T Lighting, Inc. strives to identify future trends and cutting-edge products, and stock, sell and support their inventory. The company provides superior customer service and value for money to all of its clients.

For more information call 818-707-0884.

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Electrosonic Supplies Cutting-Edge AV Technology for New Eaton Campus

Eaton’s new campus in Cleveland, Ohio, includes cutting-edge AV technology in the building’s atrium that’s guaranteed to attract attention. Electrosonic was charged with designing the AV systems, media control and power management for the Eaton Experience Center, which combines art and information in a distinctive, memorable way.

The installation was conceived and designed by Ralph Appelbaum Associates (RAA). Electrosonic served as a consultant to RAA to do the pre-engineering during design phases, and were ultimately contracted by Eaton to build the installation.

The Eaton Experience Center is a unique environment created to help communicate Eaton’s values and its leading position in power management end markets to employees, customers, suppliers, business partners and government, political and civic leaders. The Experience Center consists of:
o Twelve 3D animated illustrations
o Four 65-inch interactive multi-touch tables
o An 80 by 14 foot LED curtain featuring abstract or natural landscapes and data visualizations
o A brilliant 53-foot LED chandelier that complements the animations on the LED curtain.

The centerpiece of the Eaton atrium is a five-story chandelier comprised of Traxon Imagic Weave LED mesh wrapped into a cylinder 53 feet tall by 12 feet in diameter. The LED mesh combines a woven stainless steel mesh grid with individually-addressable LEDs to form a canvas for vivid, large-scale media. The chandelier can display specific media on a pre-determined timeline or media for a particular show via a Medialon show controller.

“The chandelier was a pretty unique project,” says Electrosonic project manager Bryan Vogel. “It was two years in the making with the metal fabric built section by section, piece by piece on a rotisserie with jig. Every measurement had to be laser-perfect. If it was off by a quarter-inch on one end it would be off by five inches at the other.”

Electrosonic kicked off its involvement in the project in September 2011. “We were responsible for the technology connectivity – making the elements of the Experience Center work together,” explains Vogel. “We needed to use the technology to its full potential.”

Displaying content created by Ralph Appelbaum & Associates, the chandelier serves as a giant art installation as well as a source of illumination. “It’s beautiful. You have a feeling that you’re watching a sunset or are underwater; you get absorbed by the light,” Vogel says.

“Traxon Imagic Weave mesh is a very unique product. We tested the racks for weeks because of the complexity and delicacy of the system,” he recalls. “We had to make sure it would be hardy in a commercial environment.”

The 80-foot curtain wall in the atrium is also comprised of Traxon Imagic Weave with transparent LED nodes in a 62.5mm pitch. The nodes display a video signal sourced from the head-end AV equipment room.

The four interactive tables feature 65-inch LCD displays in a custom kiosk table. “They’re the ultimate cutting-edge technology for touch tables,” says Vogel. “They’re very high quality and have Mitsubishi LCDs modified for this purpose by Cyber Touch.”

Electrosonic designed and fabricated custom power panels for the LED curtain wall and the chandelier to power the mesh with voltage sensors. “The power panels give employees real-time analysis so they know exactly what’s happening power-wise with each system,” Vogel explains. “The power control monitoring is first class: It has airport/government specifications, so employees are alerted to any fluctuations to power and amperage, and if there are any problems it pinpoints the area.”

Vogel says it was a challenge getting all the systems “to talk together, but Medialon was the right choice for the control system. Its open architecture enables the client to do unlimited things. So the AV elements in Eaton’s atrium can change and grow with the client’s expectations.”

Tim Ventimiglia, RAA Director Berlin Operations, concluded “From my view, this installation shows in a dramatic way what you can achieve when an av systems integrator like Electrosonic is brought on board early during the design process and then executes the work. The level of detail and refinement represented in the Chandelier and Curtain structures would not have been possible without this early coordination.”

About Eaton
Eaton is a diversified power management company providing energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power. A global technology leader, Eaton acquired Cooper Industries plc in November 2012. The 2012 revenue of the combined companies was $21.8 billion on a pro forma basis. Eaton has approximately 103,000 employees and sells products to customers in more than 175 countries. For more information, visit www.eaton.com.

About Electrosonic
Electrosonic is an international audio-visual company that creates tailored, state-of-the-art solutions for a wide range of markets including theme parks, museums, control rooms, and corporate meeting rooms. Since its founding in 1964, Electrosonic has built a strong reputation for working on complex projects, both large and small, and has developed lasting partnerships with customers and suppliers. Beyond complete integrated systems, Electrosonic provides a comprehensive scope of services including technical design, projector lamp sales, maintenance and operational support.

Learn more about Electrosonic. Visit http://www.electrosonic.com

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Clay Paky Sharpy Washes and grandMA2 Join Fleetwood Mac on Tour

Fleetwood Mac is back on the road and Clay Paky Sharpy Wash 330 fixtures and a grandMA2 console have joined the iconic band on the Fleetwood Mac Live 2013 World Tour. A.C.T Lighting is the exclusive distributor of Clay Paky and MA Lighting in North America.

The new tour, which began in Columbus on April 4 and will wrap in Australia in December, marks the first for the band since 2009′s sold-out Unleashed tour. This year is also the 35th anniversary of their “Rumours” album, one of the most successful in recording history with sales in excess of 40 copies. It remained on top of the pop charts for more than 31 weeks and produced four Top Ten singles.

Lighting designer Paul “Arlo” Guthrie of Minneapolis-based Toss Film + Design is Fleetwood Mac’s long-time lighting designer. “I have to cater to four different personalities (Mick Fleetwood, John McVie, Lindsey Buckingham and Stevie Nicks) and bring them together as one team,” he explains. “For this show we have four big soft box panels and 32 Sharpy Washes on curved lighting pipes, some of them on the floor, some on the rigs and some in pods that come out. They hang on weird angles and move during the show – some are on 45, 90 and 120º angles. They’re well featured – the main workhorse washlight of the rig.”

Clay Paky’s Sharpy Wash 330 is a compact, lightweight 330W washlight, with the luminous efficiency, graphic and optical performance of a 1000W fixture. It is extremely silent and quick and is fitted with a complete CMY color system, special colors, 6.5°-48° zoom, mechanical dimmer, beam shaping filter and motorized top-hat. It is an eco-friendly light, allowing considerable running and consumption cost savings.

Guthrie says that he “tried to design a rig that moves and has dynamic elements so I can change the look throughout the show. I chose the Sharpy Washes because I needed something small and bright. I was curious to see if I could use them as a beam effect without any haze – the band doesn’t like to work with haze.”

He discovered that “the beam reads really well in just the atmosphere. With their great wash capability they’re equally good as a toning light that adds to the theatricality of the show.”

According to Guthrie the Sharpy washes are “working great – exactly as promised. They’re just fantastic. George Masek at A.C.T Lighting was awesome with his support.”

The lighting designer brought his own grandMA2 console on tour to run “the whole show” and reports that “it’s working as good as it always has. It’s super comfortable; it’s like hanging out with an old friend each day. My grandMA is more than capable of running everything, including the video where three M-boxes are in charge of video playback and a Vista Spyder handles routing.”

George Masek, A.C.T Lighting’s Vice President, Automated Lighting, adds, “We always enjoy providing Arlo with new equipment choices, as his designs are always creative and interesting. The small size and large output of the Sharpy Wash fits perfectly into what he was trying to do and he’s always been a brave early adopter and embraces taking new technology on the road! It’s an honor to be associated with Fleetwood Mac and we’re very proud that their show represents the touring debut of the Sharpy Wash 330 in the US.”"

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WorldStage Helps Celebrate Seven Generations of VW Golf with 3D Projection Mapping for Acclaimed 2015 WV Golf Reveal at the NY Auto Show

Hailed by many as the best reveal at the show, the 2015 Volkwagen Golf made headlines during its press event at the New York International Auto Show at the Jacob Javits Center. WorldStage was tasked by SIAM Productions and George P. Johnson with providing a 3D projection mapping system and other services for the unique reveal, which told the story of seven generations of VW Golf. Volkswagen later leveraged the reveal online where more than 29,000 people have witnessed the event on YouTube.

The stand-out presentation traced the history of the VW Golf from its launch in 1974 to the 2015 model that appeared onstage wrapped in spandex and poised on a turntable in front of a large screen. 3D projection mapping on the car, floor and rear wall showed the evolution of the car from a pencil sketch to a maquette to a production model. Then, a playful series of projections recounted the design aesthetics of the last 40 years, turning the VW Golf into a neon outline with spinning wheels, a vintage video game car, a pulse of disco colors, a puzzle of rotating Rubic’s Cube-like pieces, and a dazzling array of fractals. The screen behind the car displayed footage evocative of four decades of VW Golf and showed a timeline of vehicle design. When the presentation went dark crew removed the spandex, the lights went back up and the press got its first look at the 2015 model.

Spinifex, the masterful Australian company tasked with creating the reveal’s content, worked hard and fast to put together the stunning visuals, while the WorldStage team figured out the projection system, ultimately designing a nine-projector rig to cover the car, floor and rear wall. As it has in the past, the WorldStage team selected the D3 server system from it’s stock of media servers due to the complex mapping requirements of the project.

“D3 and Christie projectors are often our “go-to” combination for tricky mapping projects where we don’t have a lot of time to tweak on site. Using the pre-viz tools in D3 allows the content design team to see the layout with content in advance and it also reduces time needed for alignment on site,” says WorldStage project manager Andy Muller. “In combination with the Christie “Twist” feature, the D3 gives our techs a great deal of flexibility and alignment mojo during the set-up.”

Despite the flexibility and power of the system it was decided, due to the very limited amount of set up time at the Convention Center, that a full scale mock-up would be performed prior to load in. The mock-up, which took place in Pontiac, Michigan, provided the perfect opportunity to test content, projection angles and rigging positions prior to load in.

In addition to the projection mapping system, WorldStage furnished a three-camera HD package including one of their Ross HD Vision switching packages, a full-coverage d&b speaker rig as well as a new Shure Axient wireless microphone system selected to easily handle any interference problems from other wireless devices on the floor.

A production as successful as the Golf reveal is usually the result of a team that functions well and this project was no different. Between WorldStage and D3 operator Luke Collins, who flew in from London for the show, they made sure that Spinifex had all the information to build their content accurately. At WorldStage TJ Donoghue and Lars Pedersen headed the projection mapping team, Raul Herrera was media server technician, Michael Alboher EIC, David Lynd audio lead, Alex Donaldson and Juan Mateo projectionists and Richard Stucker camera director.

Robert Walker was the technical director for George P. Johnson, Lisa L’Heureux project manager and Greg Gilpin vice president of client services.

WorldStage Inc., the company created by the merger of Scharff Weisberg Inc and Video Applications Inc, continues a thirty-year legacy of providing clients the widest variety of entertainment technology coupled with conscientious and imaginative engineering services. WorldStage provides audio, video and lighting equipment and services to the event, theatrical, broadcast and brand experience markets nationally and internationally.

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Vista Systems’ Spyder Integrated with Mitsubishi Diamond Vision at Philips Arena in Atlanta

It’s not every day that a Spyder is welcome in Atlanta’s Philips Arena. But Vista Systems’ Spyder X20 is now at home feeding twin Mitsubishi Diamond Vision systems in the multi-purpose facility.

Philips Arena opened in 1999 and hosts the NBA Atlanta Hawks and WNBA Atlanta Dream. It’s also among the busiest arenas in the world for concerts. The Mitsubishi Diamond Vision systems, which measure 100 feet long and 12 feet high, are mounted at each end of the arena and display statistics, replays, video footage, graphics and advertising.

“We chose Spyder for its flexibility and functionality compared to other options on the market,” says David Corathers, engineering manager for Mitsubishi Diamond Vision who helmed the integration. “Spyder provides the most flexibility for inputs – video sources, HD-SDI, DVI, keys, without degradation of the video images into our advanced proprietary LED processors. That allows our customer to produce very complicated shows. A lot of different sources of information can be aggregated to one place along with advertising.”

Spyder was installed for the current NBA season and it has been “working great,” according to Corathers. “Our customer really likes the flexibility, and it’s very cost effective. I’ve been impressed with the product and the people at Vista.”

He notes that, “We’re just starting to scratch the surface of what Spyder can do and are in the process of integrating Spyder more deeply into our system. At the Philips Arena, Spyder allows our customer to drive and manage material and customize a unique visual palette.”

About Vista Systems
Vista Systems’ switchers have become the industry standard for live multiple-destination video and data mixed signal switching with real-time windowing and composition. For more information on Vista Systems, visit their website at www.vistasystems.net.

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Clay Paky Sharpy Wash Fixtures Help Justin Timberlake Celebrate His “20/20 Experience” on The CW

Justin Timberlake seems to be just about everywhere these days, so it shouldn’t have been a surprise when his latest album’s release party turned up on The CW network. 36 Clay Paky’s new Sharpy Wash 330 luminaries were selected by lighting designer Nick Whitehouse to support the show. A.C.T Lighting is the exclusive distributor of Clay Paky fixtures in North America.

The one-hour special “Target Presents the iHeartRadio Album Release Party with Justin Timberlake” was recorded at the El Rey Theatre in Los Angeles during celebrations for the singer’s “20/20 Experience” album. The party included a live, national 30-minute radio special plus performances and interviews, which were recorded to air the next evening on The CW where fans also saw the world premiere of Timberlake’s new music video.

The special was the first show on which Whitehouse used Sharpy Wash fixtures. Clay Paky’s Sharpy Wash 330 is a compact, lightweight 330W washlight, with the luminous efficiency and optical performance of a 1000W fixture. It is extremely silent and quick and is fitted with a complete CMY color system, special colors, 6.5°-48° zoom, mechanical dimmer, beam shaping filter and motorized top-hat. It is an eco-friendly light, allowing considerable running and consumption cost savings.

Whitehouse wanted to give the El Rey Theatre an “old-school, Cotton Club look” and opted to use the Sharpy Washes as soon as they became available.

Timberlake appeared at several other club dates, and “by the time we got to the El Rey the lights were ready,” Whitehouse recalls. “I wanted to give the show a retro look; there wasn’t much movement, but there were a lot of color changes. I used the Sharpy Washes like par cans configured in groups of four; they gave that nice thin beam with frost in there.”

Whitehouse says, “I love all the Sharpy fixtures, and the Sharpy Washes performed even better than I expected. The show was a nice testing ground for future arena and stadium shows” where Sharpys and Sharpy Washes will comprise part of Whitehouse’s lighting complement.

Whitehouse will light Timberlake’s East Coast release party at New York City’s famed Roseland Ballroom on May 5 deploying Sharpy fixtures one more time to celebrate the “20/20 Experience.”

George Masek, A.C.T Lighting’s Vice President, Automated Lighting, adds, “We’ve always been a fan of Nick’s work – he’s always doing something cutting edge and different with the equipment he uses. We were excited when he chose the Sharpy Wash to support this production because we were sure it would be a great US debut for this tremendous new fixture and we weren’t disappointed.”

Francesco Romagnoli, Clay Paky Area Manager for North and Latin America, concludes, “We’re so please to see our new Sharpy Wash fixtures on so many high profile shows. Nick has always been a great user of our products and this show is an excellent example of that.”

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WorldStage’s Artful Lighting Helps Storefront for Art and Architecture Celebrate Its 30th Anniversary at the Last Event In the Temple Court

When Storefront for Art and Architecture celebrated its 30th anniversary with a multi-sensory gala, the institution turned to WorldStage for artful lighting solutions for a very special event.

The gala was the last event held in the decayed grandeur of Temple Court, a hidden treasure at 5 Beekman Street in New York’s Financial District. The landmark Victorian brick and terra cotta structure, which boasts a nine-story atrium topped by a glass ceiling, and its annex are slated for redevelopment as a hotel/condominium.

More than 600 guests came together to mark three decades of the SoHo non-profit gallery with festivities that included five commissioned projects, a “Chronotaste” culinary timeline of 30 dishes and a Thirty Something Auction. An afterparty on the ninth floor followed.

“Temple Court is such an inspiring place to work; it’s really magical,” says WorldStage design director Shelly Sabel. “Storefront anniversary was about exploring time, and this was a space weathered by time but still ornate in its decay.”

Storefront wanted an exciting way to usher guests through Temple Court’s faded beauty and up to the ninth floor for the celebratory Thirty Something Auction. So the gallery commissioned Sabel to create Beekman Variations, a series of lighting compositions that bring to life the different architectural elements of Temple Court’s spine. Guests traveled through the installation on a visual voyage of the nine-story atrium, exploring the multiplicity of spatial narratives in the core of the building.

At the heart of Beekman Variations was “a series of simple lighting solutions positioned on the floor along the balcony railings – they were cued in alternating clockwise and counter-clockwise directions to build and progress, to undulate and transform the spine of the building,” Sabel says. “Storefront wanted an almost incandescent quality – not party lights. So I used a soft, neutral palette that didn’t distract from the beauty of the building. The lights on the ornate railings made them look gilded.”

WorldStage also provided lighting fixtures for a downstairs art installation, stair lights in the atrium, and wireless programmable LEDs, which were positioned on the roof to showcase the building’s turrets visible through the elegant skylight. Some of the LEDs were later moved from the roof to the afterparty on the ninth floor where their blue light was reflected in a mirror ball installed by WorldStage.

In a fun salute to the neighboring Woolworth Building, where Storefront had previously held a gala event, WorldStage created a custom template of the gallery’s logo and projected an arty version of the bat signal onto the landmark skyscraper. “With the Woolworth Building’s permission, we projected the illuminated Storefront logo onto their building from the ninth floor of Temple Court 500 feet away,” says Sabel. The unexpected projection surprised and delighted guests.

In fact, everyone agreed that one of the last parties staged in the faded grandeur of Temple Court was a night to remember. “From thought to reality, from concept to action WorldStage is the fastest, easiest, straightest bridge I have ever taken,” says Storefront director Eva Franch.

WorldStage Inc., the company created by the merger of Scharff Weisberg Inc and Video Applications Inc, continues a thirty-year legacy of providing clients the widest variety of entertainment technology coupled with conscientious and imaginative engineering services. WorldStage provides audio, video and lighting equipment and services to the event, theatrical, broadcast and brand experience markets nationally and internationally.

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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