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Archive by David Steinberg

WorldStage Draws Crowds to DevCon 2013 for Live Demonstrations of the Latest Event Technology

WorldStage welcomed more than 100 industry professionals to the latest installment of its long-running Developers’ Conference series, DevCon 2013, held at its West Coast office in Tustin, California. Attendees were able to choose from four RSVP sessions held over a two-day period. A full-day open house followed.

The conference builds on the company’s reputation for collaborating with clients while developing, supporting and sharing new technical capabilities specifically designed for the live event industry. Developed to create an open conversation for producers, production managers, technical directors, content developers and event designers, DevCon continuously explores the technologies that shape live event design.

“DevCon continues a long-standing WorldStage tradition of sharing technical knowledge and insights with our clients,” says Shawn Oatey at WorldStage. “It gives us a chance to connect directly with our partners and other industry professionals and discuss what’s possible and what we all want to be possible. It’s really a creative conversation about new and innovative technologies and how we might use them for events and shows.”

WorldStage’s DevCon and other technical seminars have been recognized as an invaluable and unique opportunity for industry professionals to update their knowledge base and stay current with trends driving the business. It provides a forum for discovering a range of creative options that will add more value to their next project.

Josh Lesser, owner of Vision Matrix commented that, “There is no other forum like this in our industry. To be part of a conversation about what is going on technologically and how to capitalize on it now is invaluable for our business and provides us with cutting edge solutions for our clients.”

This year WorldStage DevCon covered a broad range of new technologies and technical solutions that attendees were eager to explore. One section covered 4K video for live events and included a demonstration of 4k video projection along with a discussion of future projection technology. Another demonstration showed off the capabilities of the company’s Viz140 Twitter visualizer now with interactive polling features. Projection mapping and video “pre-visualization” was covered with an extensive demonstration of D3 technologies D3 server system. Another server platform, Ventuz, was demonstrated to show the systems 3D content creation and interactivity features. Finally, LED video, digital audio and digital comm system demonstrations rounded out the portfolio.

Post show audience polling indicated that virtually all audience members reported learning something new about event technology, making the 2013 version one of the most successful DevCon’s ever.

WorldStage Inc., the company created by the merger of Scharff Weisberg Inc and Video Applications Inc, continues a thirty-year legacy of providing clients the widest variety of entertainment technology coupled with conscientious and imaginative engineering services. WorldStage provides audio, video and lighting equipment and services to the event, theatrical, broadcast and brand experience markets nationally and internationally.

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Alcorn McBride Adds Dante Option to Binloop Family of Audio and Video Players

Alcorn McBride is pleased to announce that its Binloop family of products (Digital Binloop, A/V Binloop, A/V Binloop HD) has added Dante as an option to the product line. The Binloop is the industry standard for perfectly synchronized A/V playback. The products can synchronize up to 32-channels of audio (sample accurate), 16-channels of Standard-Definition video (frame-accurate), and 8-channels of HD video (frame-accurate) without any need for an external sync source or control system. Multiple Binloop products can be combined to achieve more audio and video channels. These scalable devices offer flexible control along with audio options for Cobranet and now Dante.

Alcorn McBride partnered with Audinate to offer Dante, its patented media networking solution that makes digital media networking easy. Dante delivers a no hassle, self-configuring, true plug-and-play digital audio network using standard Internet Protocols Gigabit Ethernet. It distributes digital audio plus integrated control data with sub millisecond latency, sample-accurate playback synchronization, extreme reliability and high channel counts. Dante has been licensed by customers across the AV industry and can be found in fixed installations, live sound, broadcast and recording applications globally.

“The addition of Dante provides a higher channel count and lower latency, and in a distributed audio system lower latency means greater accuracy,” says Alcorn McBride director of sales, Larry Howard. “Dante will also incorporate the AVB (AV Bridging) protocol in the future to complement Dante’s rich feature set. Dante puts us on a good path to the future.”

Dante has become the fastest growing networking solution, Howard notes. “By offering the Dante option we gain more access to our customers who are designing Dante networks. Customers will be able to network Binloop products with their Dante-enabled systems.”

Dante is also expected to open up a new client base for the Binloop family in the U.S. “Our customers have traditionally been theme parks, amusement parks and museums,” says Howard. “Dante tends to be used in live staging, theater and corporate events. Customers in those market segments may have digital consoles with Dante inputs, so coming out with Binloops that can go straight into their consoles will give us a big advantage.”

Dante makes networking a true plug-and-play process with automatic device discovery and system configuration so users can skip complicated, error-prone set up procedures. Dante is built on global networking standards, including Internet Protocols – not just Ethernet. Dante technology works as an IT network capable of transporting professional-quality audio with no limits on layout options. Latency is extremely low with Dante, whether users choose to run their Dante network with fixed latency or optimized latency.

Alcorn McBride’s Binloop product offers customers a unique solution for playback systems that are not currently available today,” says Dave Anderson, Director of Sales Audinate. “Alcorn McBrides’s decision to incorporate Dante into the Binloop family of products will be a welcome addition and can be easily added to a larger existing installed base of Dante systems.”

“Offering the Dante option in our Binloop family of products is a win-win proposition,” Howard concludes. “Binloop customers get immediate advantages in performance, Alcorn McBride gains access to new customers around the world and new market segments in the U.S., and Dante positions all of us to interoperate today with a vast Dante ecosystem from over 100 manufacturers products, or with products for the coming AVB network.”

About Alcorn McBride:
Founded in 1986, Alcorn McBride is the leading manufacturer of show control, audio and video equipment for the themed entertainment industry, and a rapidly growing provider of audio and video systems for retail environments and transportation applications. Staffed by some of the industry’s best engineers and backed by outstanding customer support, the company has demonstrated great agility in bringing new designs to market. A hallmark of Alcorn McBride products is their durable, zero maintenance design. The company’s products provide consistent, reliable operation for audio and video playback applications worldwide. For more information, visit www.alcorn.com.

Clay Paky Sharpys and Sharpy Washes, Elidy LEDs and grandMA2 Consoles Accompany Bruno Mars Around the World on his Moonshine Jungle Tour

Singer-songwriter Bruno Mars has been getting rave reviews for his Moonshine Jungle Tour, which will continue to play dates around the world through March 2014. The tour reads like an inventory of equipment represented by A.C.T Lighting, including a grandMA2 console, Chromlech Elidy LED matrixes, and Clay Paky Sharpy and Sharpy Wash fixtures. All are exclusively distributed in North America by A.C.T Lighting.

“We were tasked with creating a world for Bruno and his band to inhabit,” says lighting designer Cory FitzGerald who codesigned the tour with Roy Bennett. “Bruno has a lot of sounds and pushes past a lot of genres, so he needed an environment that would accommodate all his music. The lighting fixtures help a lot with that. We have 276 panels of Elidy, 42 Sharpy Washes and about 80 Sharpy beams plus two grandMA2 full-size units s – and we’re very happy with the rig.” VER supplied the tour’s gear.

The Moonshine Jungle Tour marks the first time FitzGerald is using Elidy LED matrixes, the first in the world capable of projecting volumetric graphics. “I like them a lot, and they look awesome,” he reports. “The Elidy panels are built into the stage deck and risers – the front side of all the risers and the stage is composed of Elidys, all in geometric shapes. Since they’re transparent, you can shoot through them with fixtures behind them, which is great.”

The versatile Sharpy Washes are “used for everything,” he says. “They’re the main wash for the show, and we have 36 overhead and six on the floor. We built a ceiling, and the Sharpy Washes are so small that they can be recessed in it and still shoot through.

“They also have a great zoom range and can do amazing beam effects,” he adds. “It’s great to have the option to go super wide or super narrow. The fact that they can color mix is a life saver.”

FitzGerald also made room for a number of Sharpys in the rig. “I can’t remember the last time I did a show without them,” he says. “They’re well established and high powered. With prism, frost and gobos I can get a lot of looks out of them. I have them everywhere on the show: overhead, on the back wall of light, on the floor. We even have 14 gold Sharpys on the deck.”

Controlling the full complement of almost 8,000 lighting ‘fixtures’ on the show are two grandMA2 full-size units with 6 npus and “lots of universes,” says Fitzgerald. “We have 16 universes of just Elidy fixtures. We’re running all the video servers via ArtNet; grandMA2 has the ability to scale that big. Although grandMA2 is standard these days for shows, it’s still amazing. It’s working as expected with no surprises. It’s great to have a console I can rely on to handle everything so well.”

Dave Marcucci is the touring lighting director for the Moonshine Jungle Tour.

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Electrosonic’s Conte and Kent to Moderate Lighting and Projection Technology Session at TEA’s SATE ’13

Chris Conte and Paul Kent of Electrosonic will moderate the session, “The Death of Halogen and the Rise of Coherent Light,” at SATE ’13, the Themed Entertainment Association’s (TEA) annual experiential design conference. The two-day event is slated for October 3 to 4 at the Savannah College of Art & Design in Savannah, Georgia.

SATE ’13 is expected to draw creative thinkers, producers, suppliers and decision makers in the attractions industry. Among the speakers scheduled to address attendees are visionary architect Chuck Hoberman, the Warhol Museum’s Josh Jeffery, Walt Disney Imagineering’s Asa Kalama, and Roger Gould and Liz Gazzano of Pixar Animation Studios. MK Haley of Disney Research is the Technology Chair of the conference.

“The Death of Halogen and the Rise of Coherent Light” will look at the history of technologies traditionally used in themed environments, and then move on to address recent advances in lighting and projection technology. The panel will discuss how these technologies can be applied in new and creative ways in the world of themed entertainment.

“The session will look at the emerging technologies for the sources of illumination in immersive environments,” comments Kent. “For both lighting and projection, the change from halogen to laser will have an impact on both the design and production of these environments. Our session will take a look at the major changes in technology that have advanced the entertainment industry over the years, and we will also look forward to where we see it going.”

Chris Conte is Electrosonic’s Vice President of Entertainment and Paul Kent is a senior consultant in the company’s entertainment team. The panel that Conte and Kent will moderate mixes manufacturers, designers and end users of the technologies. Currently they include Ray Hole of Ray Hole Architects Ltd. (as a virtual attendee), Bryan Boehme of Christie Digital, and David Gray of Oasis Enterprises, Dubai.

Learn more about SATE ’13 visit sate2013.blogspot.com

About Electrosonic
Electrosonic is an international audio-visual company that creates tailored, state-of-the-art solutions for a wide range of markets including theme parks, museums, control rooms, and corporate meeting rooms. Since its founding in 1964, Electrosonic has built a strong reputation for working on complex projects, both large and small, and has developed lasting partnerships with customers and suppliers. Beyond complete integrated systems, Electrosonic provides a comprehensive scope of services including technical design, projector lamp sales, maintenance and operational support.

Learn more about Electrosonic. Visit http://www.electrosonic.com

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Clay Paky Lighting Fixtures Wrap a Summer on the Road with the 311 Unity Tour 2013

Omaha-based alternative rock band 311 completed its summer Unity Tour 2013, and a large complement of Clay Paky lighting went along for the 26-show ride coast-to-coast. The tour marked the eleventh consecutive summer the band has headlined amphitheaters across the country.

Lighting designer Joe Paradise created the show design to “get the most bang for the buck,” he says. “I was looking for the most output and the most efficient fixtures. We had 62-foot wide trusses, which were as wide as we could possibly use wherever we went. And lots of layers of lights.”

AG Lighting provided the fixtures, which comprised 24 Clay Paky Sharpy Wash 330s, 16 Clay Paky Alpha Spot HPE 1500s and 25 Clay Paky Alpha Beam 1500s.

“This was the first time I’ve used almost an entire Clay Paky rig,” Paradise points out. “There was a great quality of light and good color throughout the rig; the gobos and prisms were great and worked well. It was the kind of look I always want from all my lights.”

Paradise used the Sharpy Washes as “traditional washes on the downstage trusses for practical illumination; I set the zoom at what I thought was a good coverage. I chose them for the low wattage of the lamp; considering their size and wattage the output is amazing and they’re incredibly durable. The color was astonishing and the speed on pan and tilt was unbelievable. And weighing next to nothing we were able to go thousands of pounds lighter on the rig without suffering any loss of output.”

Paradise positioned the Alpha Spot HPE 1500s on three straight 40-foot trusses scattered in a pattern in groups of four. “They were staggered and filled in all the holes,” he says. “They provided different fan looks, and I love the color on them. The beam is crisper and clearer than anything I know of – better than any profile fixture I’ve seen.”

He arranged the Alpha Beam 1500s in a staggered grid on hinged trusses, which were underhung from the upstage trusses. In addition, eight 1500s were placed on the floor. “I like them a lot,” Paradise says. “I love the colors – their saturation is amazing. And they give an alternative big, beefy beam look that’s very powerful. You can get a really bright, thick beam that has a throw forever.”

Bobby L. Grey, who served as assistant lighting designer and programmer reports that, “the Clay Paky gear was great and reliable” for the duration of the tour. He singles out the Sharpy Washes as being responsible for “taking out between a ton-and-a-half and two tons out of the rig. They saved a ridiculous amount of weight and power. Last year’s fixtures were clunky and didn’t have the power. But the Sharpy Wash was the brightest I’ve ever seen. Through the entire tour I don’t think I swapped a single spare.”

Bobby “Junior” Jones was the master electrician for the 311 Unity Tour 2013.

Francesco Romagnoli, Clay Paky Area Manager for North and Latin America, comments, “It’s great to see the team of 311 designers coming to Clay Paky for their fixture needs. This is a very well designed show and we’re proud to be a part of it.”

A.C.T Lighting is the exclusive North American distributor for Clay Paky.

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Alcorn McBride Equipment Helps Lure Visitors to New Fishing-Themed Gallery at The History Museum in Hood River, Oregon

The Luhr Jensen & Sons Gallery has opened at The History Museum, Hood River, Oregon with an array of Alcorn McBride equipment supporting A/V installations in the permanent exhibition. The product list includes a V4 Pro controller, a DMX Machine, three DVM8400HD video players and three AM4-EA audio players with built-in amplifiers. This A/V gear helps chronicle the nearly 75 years that the fishing tackle manufacturer resided in Hood River.

An avid angler, Luhr Jensen Sr. made fishing lures in his home workshop before launching the company in 1932. The firm rapidly expanded and remained family owned until 2005. Son Phil Jensen has long been active with The History Museum and has served as a board member and benefactor.

The new gallery features a 22-foot long mural, three video screens displaying vintage Luhr Jensen photos and other media, and a display of fishing rods, lures, spinners and other fishing gear and equipment manufactured by the company.

Visitors trigger motion sensors that launch the audio and video components of the gallery taking them on timed walk-through of the company’s history, from Jensen’s first lures to the company’s growth and innovation.

“The room is fairly small but has a lot going on,” notes Vinnie Cavarra, owner of Media Matrix Productions who served as sound and video designer and integrator. “There are eight or nine zones in the gallery from the large mural with its corresponding sounds to a factory exhibit and small theater in a rowboat where visitors can see what’s going on underwater.”

Cavarra selected Alcorn McBride DVM8400HDs to supply video to the exhibits. The AM4-EA Digital Audio Machines deliver ambient and background audio to the space. The DMX Machine controls lighting levels in the gallery, while the V4 Pro controller automates the entire system, kicking off the AV presentations and interactively guiding visitors through the exhibition.

“I’ve been using Alcorn McBride equipment since 2000 and knew it would perform reliably in this new gallery,” Cavarra says. “In addition, Alcorn McBride’s customer service and support are extraordinary. They’re wonderful people to talk to and help me through any questions that come up.”

The exhibit designers for The Luhr Jensen & Sons Gallery were Larry Watson and Peggy O’Neal of Ko-Kwow Arts and Exhibits, North Bend, Oregon.

About Alcorn McBride:
Founded in 1986, Alcorn McBride is the leading manufacturer of show control, audio and video equipment for the themed entertainment industry, and a rapidly growing provider of audio and video systems for retail environments and transportation applications. Staffed by some of the industry’s best engineers and backed by outstanding customer support, the company has demonstrated great agility in bringing new designs to market. A hallmark of Alcorn McBride products is their durable, zero maintenance design. The company’s products provide consistent, reliable operation for audio and video playback applications worldwide. For more information, visit www.alcorn.com.

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Main Light Expands Its Extensive Clay Paky Rental Inventory with New Shotlight Wash Fixtures

Main Light Industries, Inc., the Wilmington, Delaware-based firm, which has become one of the largest rental houses in the country, has further expanded its inventory with Clay Paky Shotlight Wash fixtures. A.C.T Lighting is the exclusive distributor of Clay Paky lighting in North America.

In the last two years Main Light, which serves all of the professional lighting industry, has acquired complements of Clay Paky Alpha Spot QWO 800s, Alpha Profile 800 STs, Sharpys, Alpha 700s and Alpha Spot HPE 1500 fixtures. Now, Main Light has continued to diversify its impressive Clay Paky offerings by investing in Shotlight Washes.

“A.C.T Lighting provides some of the best support within the industry. Our longstanding relationship with A.C.T, along with the superb products they distribute for Clay Paky, make our latest purchase a win-win situation for us,” says Main Light’s head of client relations, John DiEleuterio.

Shotlight Wash is a totally new kind of projector that combines an extraordinary 1500W discharge lamp washlight and a 3000W Xenon lamp strobe in one device. The two-wash/strobe functions are perfectly integrated and can be operator controlled with either simultaneous or separate operation and special effects. The “strobe” function is provided by two semicircular Xenon lamps working independently, so they can flash together or separately at different frequencies.

“The Shotlight is very unique combining the wash and strobe elements in one fixture,” DiEleuterio explains. “The dual use of a wash fixture plus two insanely bright strobes give the fixture twice the functionality – something you don’t see in any other fixture. And they’re Clay Paky, which means they’re high quality.”

He notes that Main Light also saw a market opportunity to get out in front of other rental houses with the desirable new fixture. “Our clients will use them as very specific design elements. They will be perfect for certain artists and electronic music.”

Over the years, Main Light customers, including the Red Hot Chile Peppers, the Ultra Music Festival and the Electric Daisy Carnival, have become fans of the company’s extensive Clay Paky inventory.

About A.C.T Lighting

A leading importer and distributor of lighting products, A.C.T Lighting, Inc. strives to identify future trends and cutting-edge products, and stock, sell and support their inventory. The company provides superior customer service and value for money to all of its clients.

For more information call 818-707-0884.

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Evolve Media Group Adds Lightware MX-FR33L Modular Matrix Frame to Rental Inventory

Evolve Media Group has taken delivery of a Lightware Visual Engineering MX-FR33L Modular Matrix frame for its rental inventory. This addition is the third Lightware acquisition for Evolve; the company also has two 16×16 Lightware Slim routers. Its new Lightware MX-FR33L is a 33×33 digital crosspoint router frame with redundant power supplies, built-in control panel and CPU2 processor board. Lightware U.S.A. is the US distributor for Budapest-based Lightware Visual Engineering products.

With offices in Orlando and Atlanta, Evolve Media Group is a one-stop, high-end video equipment rental company servicing rental and staging firms across the country.

“We rent to other rental companies and to rental and staging companies when they need larger routers for big events – and the 33×33 is a lot of router,” says Tyler Mayne at Evolve Media Group. “Other routers have compatibility issues, but the Lightware products have been solid and solved issues we have had with different router brands.

“Typically, routers are the brains of a job and have to be well constructed,” he notes. “Lightware routers are very rugged. We ship gear everywhere, so it has to be well built and ready for the road. We’re very happy with it and have experienced no problems whatsoever.”

The MX-FR33L purchased by Evolve is populated entirely with DVI HDCP boards. The HDCP matrix offers many additional features, including pixel accurate reclocking and a second pixel accurate reclocking chip on the input and output cards to compensate for low or weak signals; an advanced frame detector to show timing parameters of the input signals; and HDCP shut off. Colorspace conversion is available on the outputs. Users can set the output mode for HDMI or DVI so the monitor gets a constant bit rate for a cleaner switch between sources. In addition the DVII-HDCP-IB converts analog inputs to digital HDMI signals and handles HDCP with all the features noted above.

About Lightware U.S.A.

Lightware U.S.A. is the US distributor of professional AV products manufactured by Lightware Visual Engineering in Budapest, Hungary. For more information on these products, visit www.lightwareUSA.com.

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A.C.T Lighting Supports Stagecraft Institute Las Vegas 2013 with Clay Paky Fixtures and grandMA2 Consoles

Sometimes what happens in Vegas leaves Vegas. Just ask the participants of Stagecraft Institute Las Vegas 2013 (SILV) who left town with valuable knowledge about live entertainment production they didn’t have before. Once again, A.C.T Lighting, the exclusive distributor of Clay Paky and MA Lighting in North America, was pleased to be among the representatives involved with SILV providing equipment and participating in sessions.

SILV annually strives to fill a need that traditional schools cannot provide. In a full range program made up of a series of eight independent one-week summer sessions, which begin in early June, students receive valuable training for employment in state-of-the-art live entertainment production. SILV takes a hands-on approach to education with working professionals sharing their knowledge and experience about what it takes to develop today’s skills.

“SILV is a great program that attracts some really talented young people who have a future in the industry,” says George Masek, vice president of automated lighting at A.C.T Lighting. “The event helps create a solid knowledge base and trains future users of Clay Paky fixtures and grandMA2 consoles. It also strengthens our bonds with the designers and programmers who staff the classes.” Many instructors hail from Disneyland, Disney Imagineering, Cirque du Soleil, anddomestic and international concert tours, he notes.

Chaos Visual Productions provided a large complement of Clay Paky fixtures to SILV 2013: six Sharpy Washes, 18 Sharpys, 18 Alpha Spot HPE 1200s, six Alpha Spot HPE 300s and 12 Alpha Profile 700s. On the control side A.C.T Lighting supplied three grandMA2 consoles.

“SILV 2013 was the biggest I’ve seen yet in terms of equipment and participation,” says Masek. “The response to the quality and performance of the largely Clay Paky rig was very positive. The gear worked exceptionally well, especially considering the heat of the venue and the fact that everything ran all day for weeks.”

Accoridng to Director Jane Childs “Watching the students go from bad (watch your finger) typists on a console to full-out on-the-fly-touch-typing while watching the images they were producing was truly amazing. This is the kind of hands-on learning experience that my husband Donald envisioned when we started SILV!”

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Clay Paky Sharpys Work Packed Houses at the 2013 ESSENCE Festival in New Orleans

Crowds turned out in record numbers for the 19th annual ESSENCE Festival in New Orleans. A-list artists including Beyoncé, LL Cool J, Jill Scott, Tamia, Janelle Monáe, and others packed venues throughout The Big Easy. The festival was staged by ESSENCE Communications and produced by Solomon Group, a New Orleans-based entertainment production company, which supplied various equipment including Clay Paky Sharpy lighting fixtures to eight stages across town.

Francesco Romagnoli, Clay Paky Area Manager for North and Latin America, comments, “This is a very high profile and exciting event to be involved in and we’re proud to be a part of it. The Solomon Group is a very talented company and we’re proud to be working with them.”

“With support from VER, Solomon Group supplied gear to several stages, including five in the Mercedes-Benz Superdome, two in the Ernest N. Morial Convention Center and one in Woldenberg Park,” says Matt Foucheaux, Senior Production Manager at Solomon Group. “We used a total of four grandMA2s. The Main Stage at the Superdome had two grandMA2 full-size units accompanied with two fader wings. Both the Center Stage and the Empowerment Experience Stage in the Convention Center had grandMA2 Lights.”

Foucheaux deployed 65 chrome Clay Paky Sharpys for the Main Stage at the Superdome, which he says looked striking against the black truss that Solomon Group utilized onstage. “We built vertical columns between the LED screens and hung Sharpys inside of them to create the ability to show some really powerful aerial beam looks,” he says. “We also hung some above the IMAG screens, which were programmed at times to rake would go out into the audience.”

Foucheaux and festival programmer, Ryan Stumpp, built many presets that would help the guest designers. Since there was such limited time to program, it helped for these designers to come in and have a good amount of presets in their back pocket” “All of our NPUs and networking for the main stage was behind the stage which was around 350′, so we utilized a fiber network to carry all 22 universes of data”

A.C.T Lighting is the exclusive North American distributor for Clay Paky.

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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