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Archive by David Steinberg

Alcorn McBride Announces Unprecedented Five-Year Product Warranty

Alcorn McBride Inc. has announced that it is extending its standard product warranty from two years to five years. Alcorn McBride is the leading manufacturer of control, audio and video equipment for the themed entertainment industry as well as for retail environments and transportation applications,

In a world where some manufacturers offer 90-day warranties, Alcorn McBride is well known for a straightforward warranty policy that’s distinctly lacking in fine print. Previously, if an Alcorn McBride product broke within two years of its purchase and the breakage was not due to abuse, the manufacturer would repair or replace it. The customer paid only for shipping to Alcorn McBride.

Now that warranty period has been extended to five years, demonstrating the confidence that Alcorn McBride has in the reliability and durability of its products.

“The Alcorn McBride brand is known for rock-solid reliability and unsurpassed customer support,” says CEO Steve Alcorn. “We’ve always had a two-year product warranty and the industry’s most customer-friendly support policies. Now we’ve decided to increase that to an unprecedented five-year product warranty.”

“Frankly, our existing customers have always known they can expect that level of support from us, so we’ve decided to make sure the rest of the world knows, too.”

About Alcorn McBride:
Founded in 1986, Alcorn McBride is the leading manufacturer of show control, audio and video equipment for the themed entertainment industry, and a rapidly growing provider of audio and video systems for retail environments and transportation applications. Staffed by some of the industry’s best engineers and backed by outstanding customer support, the company has demonstrated great agility in bringing new designs to market. A hallmark of Alcorn McBride products is their durable, zero maintenance design. The company’s products provide consistent, reliable operation for audio and video playback applications worldwide. For more information, visit www.alcorn.com.

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WorldStage Supports World Premiere of “Kung Fu” at New York City’s Signature Theatre With Projection and Playback Equipment

“Kung Fu,” the new play from David Henry Hwang, the Tony Award-winning author of “M. Butterfly,” introduces audiences to a Bruce Lee they probably don’t know. Fusing dance, Chinese opera, martial arts and drama into a bold, new theatrical form, “Kung Fu” showcases Lee in his journey from troubled Hong Kong youth to martial arts legend, husband and father. WorldStage supported the production with projection and playback equipment during its world premiere at New York City’s Signature Theatre.

WorldStage provided projection designer Darrel Maloney with eight Christie projectors, a mix of M Series HD14K and HD10K models, plus a d3 Technologies video playback platform so he could pixel map the entire set.

Maloney’s diverse array of animated projections transformed the martial arts studio set, featuring concrete-like side walls, wood paneling, cinderblocks and an archway into a back room, into a backdrop for many scenes from Lee’s life. A proscenium arch, projected around the arch in the set, added grandeur to a Chinese opera sequence. Shadows of telephone poles and other exterior elements created a Hong Kong alleyway for a street brawl. Vintage ’60′s graphics and a show open styled on “The Green Hornet” TV series recreated Lee’s American TV debut. And training drawings, based on Lee’s diagrams of martial arts moves, accented his amazing athletic ability.

WorldStage worked hand-in-hand with the production staff at Signature Theatre on projector placement. “We had to squeeze a slew of projectors into a relatively confined space,” says WorldStage director of emerging technologies, Lars Pedersen. “We needed to provide an image canvas that covered all the scenic surfaces, all the nooks and crannies, without being obtrusive and with minimal impact on the lighting, props and scenic departments.

“We were fortunate in that we were able to place the projectors in close proximity to their respective optimal positions,” Pedersen continues. “The other departments were very accommodating and attuned to our needs. In those few instances where location was less than ideal, the outstanding warp and geometry correction features of the d3 playback system made pixel mapping a pretty straightforward process.”

Maloney, who previously worked with WorldStage on “A Night with Janis Joplin,” at Broadway’s Lyceum Theater, likes the confident feeling that comes from working with WorldStage. “I really like knowing I’ll get a complete package that will work from Day One,” he says. “And if I run into any problems I know they’ll be there to support me.”

“‘Kung Fu’ was one of our larger productions, and the projections were integral to the piece,” notes Paul Ziemer, director of production at the Signature Theatre Company. “WorldStage and Lars did a great job. WorldStage is a top-class organization, and it was great to do business with them. We’re an off-Broadway theater with big desires in terms of what we want to do. WorldStage was incredibly helpful in keeping costs down and maximizing our budget.”

WorldStage Inc., the company created by the merger of Scharff Weisberg Inc and Video Applications Inc, continues a thirty-year legacy of providing clients the widest variety of entertainment technology coupled with conscientious and imaginative engineering services. WorldStage provides audio, video and lighting equipment and services to the event, theatrical, broadcast and brand experience markets nationally and internationally.

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New 3D Show Presentation System Designed by Electrosonic Marks 700th Anniversary of Scotland’s Iconic Battle of Bannockburn

In the lead up to the 700th anniversary of Scotland’s Battle of Bannockburn, a new visitor centre at the historic site in Stirling has become the first in the world to use fight choreography and motion capture techniques to immerse visitors in a realistic 3D medieval battle. The complex projection system was designed by Electrosonic’s Design Consulting team and engineered and installed by Electrosonic’s Edinburgh office under sub-contract to lead design consultancy Bright White Ltd.

The Battle of Bannockburn in 1314 was one of the most decisive battles of the First War of Scottish Independence and an iconic cornerstone in Scottish history. It pitted King Robert the Bruce of Scotland against the English King Edward II and resulted in a complete Scottish victory. The National Trust for Scotland’s new Battle of Bannockburn Visitor Centre opened on 1 March 2014, transporting visitors back in time to the 1314 battle and has been an instant success.

Electrosonic was called in at the early stage of the design process to give advice on the most suitable technology to fit the space and budget and most importantly to verify that the technology could achieve the design ideas.

3D Show Presentations Highlight Battle Start to Finish

Electrosonic and Bright White Ltd. partnered to design and engineer the centre’s fully automatic life-size 3D show presentation systems. They begin with the Prologue’s puppet theater-style 3D presentation, which introduces visitors to some of the main characters and circumstances leading up to the battle. Next, four large screens in the Prepare for Battle exhibition use Panasonic projectors to present a continuous sequence of spectacular, life-size 3D images.

Visitors are placed right in the middle of the action. Standing shoulder-to-shoulder with warriors and weapons, visitors not only learn about the medieval battle but really experience the emotions of war as they duck longbow arrows shot across the space.

Behind two of the screens are five Character Stations showing ten historical or generic fictional characters who played a part in the battle. Each Character Station uses two narrow-bezel 46-inch NEC LCDs to produce a life-size 2D animated portrait that comes to life when the visitor stands in front and gestures.

The films shown in Prepare for Battle and in the Character Stations were developed by 3D modelers at the Centre for Digital Documentation and Visualisation (CDDV), a partnership between the Glasgow School of Art’s Digital Design Studio and Historic Scotland, under contract to Bright White Ltd. Although the films were computer generated, all live action was based on real people using both laser scan and motion capture techniques and authenticated using an Academic Panel featuring some of the UK’s top historians.

Battle Room

A circular space houses the signature Battle Room. Visitors can choose to watch a 10-minute Battle Show or they can play or observe a 40-minute Battle Game, in which advanced booking is necessary for participation.

Visitors enter the Battle Room at an upper level so they can look down on the battle map. Game participants who have entered the space at floor level take command of the knights and soldiers competing on the virtual battlefield. Up to 30 visitors can play the game, which is controlled by the Battlemaster who also offers visitors advice. The Battlemaster operates a twin Winsonic touch screen console. The interactive elements of the game allow visitors to make ‘battle decisions’ that will affect an entire army, an experience that they will not forget.

A massive 3D map of the Stirling landscape gives a bird’s-eye view of the battle. The Battle Game is based on a relief representation of the terrain, onto which two projectiondesign projectors map terrain details and all the troop movements in a 2.5D technique that mimics a three-dimensional display.

At the conclusion of the game, visitors finish their tour with the Epilogue show, which follows the same format as the Prologue and is equipped with Panasonic projectors for 3D projection and a 7thSense Delta Duo media server.

Quality Installation, AV and Control Systems

“There are very few companies who have the technical expertise and experience to be able to design, install and maintain such a sophisticated and immersive audio visual experience that involves synchronised systems,” commented Tom Ingrey-Counter, Interpretation Sub-Project Manager for the visitor centre. “For the National Trust of Scotland this has been a very adventurous project and we’ve really relied on the expertise of Electrosonic to deliver it and I testify to the quality of the service provided.”

Each projection screen for 3D images is equipped with two projectors with appropriate filters. The screens themselves are part of the exhibition structure painted with a special Ultra Silver 3D Goo paint to preserve linear polarization.

All 3D images are sourced from dedicated twin-channel 7thSense Delta Duo media servers providing uncompressed image storage. The four main show servers are synchronized. Other interactive exhibits use high-specification DVS computers with appropriate graphics outputs. The Battle Game uses two DVS Hydra 3 computers to provide real-time graphic images; another computer runs the game and supports the twin touch screen display used by the Battlemaster.

To ensure the continual and reliable operation of the Battle Game, Electrosonic installed dual PCs in a redundant configuration of primary and secondary. The PCs run the Battlemaster control and feed graphics to the projectors; the Battlemaster can switch between them within seconds at a touch of a button from the console and continue the game without disturbing customers should anything happen.

While the visitor centre visuals are impressive in their own right, audio also plays an important part in the overall experience. The main show uses a 7.1 multi-channel surround sound system with Tannoy speakers and T&TM amps. The Character Stations have 10 highly directional Panphonics Sound Shower overhead loudspeakers. Mood images surrounding the Battle Game space also have 7.1 multi-channel surround sound.

All equipment have a network connection for control and monitoring, and overall system control is by a standard AMX room control system. A wireless AMX touch panel allows for remote control anywhere within the exhibition.

The source and control equipment are rack mounted in a central control room. The installation follows Electrosonic’s preferred practice for sites of this kind with all site cabling terminated in suitable socket boxes. This allows all site cables to be properly terminated and tested in advance. The racks were factory built at Electrosonic’s Dartford office and arrived on site with cable and plug assemblies that plugged into the waiting sockets. This minimized installation time and provided a more reliable and maintainable system.

“The quality of Electrosonic’s technical design for resilient systems is excellent, and is a key aspect of the project; no matter how creative the team is, if the system doesn’t enjoy 99%+ uptime, then all is lost,” commented Chris Walker, MD of Bright White Ltd. “Electrosonic worked admirably with the designers, the operators and Bright White’s media contractors to provide one of the most intelligent and advanced AV systems we are aware of in the museums sector.”

About Electrosonic
Electrosonic, celebrating its 50th anniversary, is an international audio-visual company that creates tailored, state-of-the-art solutions for a wide range of markets including theme parks, museums, control rooms, and corporate meeting rooms. Since its founding in 1964, Electrosonic has built a strong reputation for working on complex projects, both large and small, and has developed lasting partnerships with customers and suppliers. Beyond complete integrated systems, Electrosonic provides a comprehensive scope of services including technical design, projector lamp sales, maintenance and operational support.

Learn more about Electrosonic. Visit http://www.electrosonic.com

About the Battle of Bannockburn Visitor Centre
A new look for 2014: The National Trust for Scotland’s Battle of Bannockburn Visitor Centre opened on 1 March 2014 in time for the 700th anniversary of the battle this year. An innovative new visitor centre and sensitive landscaping are changing the way that visitors experience Bannockburn, making it a truly world-class site for this defining moment in Scotland’s history.

The new Battle of Bannockburn Visitor Centre uses state of the art installations to interpret and explain the circumstances that led up to this pivotal event in our history and its consequences. The Scottish Government has committed £5 million through Historic Scotland, and £4.1 million has been awarded by the Heritage Lottery Fund.

The design team include:
• Architectural Team – Reiach and Hall with Sinclair Knight Merz (Engineer), Turner and Townsend (QS) and KJ Tait (M&E Engineers)
• Interpretation: Concept and Design – Bright White Ltd
• Landscape Architects – Ian White Associates
• 3D Media Research, Development and Realisation – Centre for Digital Documentation and Visualisation (CDDV)

Find out more at www.battleofbannockurn.com

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Lighting Designer Jason Liggett Goes Interactive with grandMA2 light On Innovative Mike Gordon Tour

It’s certainly not your grandma’s jamband tour. Nevertheless a grandMA2 light, manned by lighting designer Jason Liggett, is critical to band-audience interaction on Phish bassist Mike Gordon’s solo tour in support of his album, “Overstep.” A.C.T Lighting is the exclusive distributor of the MA Lighting in North America.

Gordon has conceived the show as something of an interactive art installation. One of his gags to encourage audience participation is a massive digital keyboard, called the EEL, stretching across the front of the stage. It has 55 keys and, at certain points in the show, the EEL illuminates and catches the attention of concertgoers in the front of house. Then it goes mostly dark with only a few keys remaining lit or active. Fans instinctively reach out to touch them and when they do they hear a bass, a snare drum, a piano. As they start to tap the keys the sounds take on the rhythm of the song played onstage and the fans get about 30 seconds to jam with the band.

‘For two bars we’re playing, then for two bars we go quiet and the audience plays, then for another two bars we play something that complements what they just did, and so on,” Gordon has said. “We’re having a duel with the audience.”

Liggett, who heads Liggy Lighting Design LLC, has been a grandMA user since 2009. He transitioned to the grandMA2 for Gordon’s tour “for its power and ability to handle anything externally and trigger devices,” he says. “The ability to create MIDI triggers is great on that system.”

The lighting designer worked with Andy Cass (http://www.andycass.com/) to tie in MIDI components with lighting and video elements. “Any of the commands running from the EEL goes through MIDI and the grandMA2 while I’m running the lights. It amazed me how easy it was to set up MIDI on the grandMA2 and get everything to talk nice.”

Liggett uses between three and five universes per show, plus MIDI. “It’s been great,” he reports. “I’ve fallen in love with the layout view in the grandMA2. And the cloning is amazing. Using the layout view and cloning together I’ve cut hours and hours from my focus time in production.”

He also gives kudos to the system’s converter. “I’ve been able to bring over all the effects I’ve created since 2009,” he says. “I really appreciate that. This board does it all for me, and I feel like I’m just scratching the surface. A.C.T Lighting has been great in supporting the grandMA2 as well.”

Atomic Pro Audio provided the grandMA2 light for Liggett. BML provided all lighting and video gear.

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Applied Electronics Names Max Wilson as Sales Manager

Applied Electronics, a leader in entertainment structural solutions since1984, is pleased to announce that Max Wilson has joined the team as Sales Manager responsible for developing sales and enhancing customer relations. Wilson was most recently Vice President of Sales and Marketing for Tomcat USA.

Newport News-based Applied Electronics offers genuine American-made craftsmanship that defines its comprehensive truss, ground support, roof system and electronic product lines. It supplies equipment to production professionals, rental companies, arenas, motion pictures and television, educational institutions, houses of worship, retail, and trade shows.

“We are delighted to welcome Max to our team,” says Mike Rampmeyer, COO of Applied Electronics. “We’re confident that his experience, knowledge and expertise will enable him to serve the demanding needs and expectations of our customers. His reputation and passion for helping customers with their structural needs are perfect fits for our team.”

In his role as Sales Manager at Applied Electronics Wilson will also represent partner Staging Dimensions, the New Castle, Delaware-based manufacturer and distributor of quality, versatile, portable staging products and accessories. Its modular product line may be configured for both temporary and permanent stage installations.

Wilson spent the last 10 years working in various sales capacities for Tomcat USA. Prior to that, he worked in automation for Cirque du Soleil’s KA and served as Assistant Head of Automation for Siegfried and Roy at the Mirage.

“My 20-plus years in the entertainment industry has allowed me the privilege of knowing Applied Electronics and respecting the excellent services they provide to customers worldwide,” says Wilson. “I am excited about the opportunity to contribute my knowledge and experience to this exceptional team to help continue moving the company forward in product innovation and customer service.”

About Applied Electronics

Applied Electronics manufactures and distributes trussing, portable crank lifts, ground support systems, roof systems, dimmers, lighting controllers, power distribution and other accessories for production professionals, rental companies, arenas, motion pictures and television, educational institutions, houses of worship, retail, and trade shows. For more information, contact Mike Rampmeyer at 757-591-9371 or email mike@appliednn.com. Visit our websites at www.appliednn.com and www.stagingdimensions.com.

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Vista Systems’ Spyder Forms the Core of Extensive Technical Component at New Preston Trail Community Church in Texas

There’s a Spyder inside Preston Trail Community Church’s new facility in Frisco, Texas, and it’s definitely meant to be there. The Vista Systems Spyder 344, which will migrate from the church’s existing space, is at the heart of a high-end roster of equipment in the media-savvy house of worship.

“We are very media driven,” says Preston Trail’s tech director Jerod Chambers. “We’re relocating the Spyder from our current church and upgrading everything else around it.”

Chambers notes that the non-denominational church, which celebrated its first public service in September 2002, has grown from 200 members to over 5,000. The current facility opened in December 2006 and offers three Sunday services. The new facility site was dedicated May 18, and the congregation will move in this summer.

“We’re doubling the size of the venue,” Chambers says. “The Spyder has served us well as our church has grown. Now, we’ll be able to use it in our new facility with all updated equipment.” That equipment will include a complement of studio cameras, RenewedVision’s ProPresenter church worship software, Blackmagic playback devices, alpha keyers and a routing system, which will distribute signals around the campus and also tie feeds to live streaming.

The Spyder will work in conjunction with a par of 18K projectors and a 30K projector. “To facilitate our creativity we need all our projection surfaces to act as one,” Chambers explains. “The Spyder will be operated by volunteers, and while it’s very cutting edge it’s also incredibly capable and volunteer-friendly.”

He praises the “world-class support” Preston Trail receives from Vista Systems. “When you call, you get a real person,” he reports. “At the end of the day, the most important thing a vendor can supply is a good relationship, and Vista Systems really delivers on that.”

About Vista Systems
Vista Systems’ switchers have become the industry standard for live multiple-destination video and data mixed signal switching with real-time windowing and composition. For more information on Vista Systems, visit their website at www.vistasystems.net

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3Stage Design Implements Systems from HRS Control for Fortune 100 Executive Briefing Center

When an executive briefing center at a Fortune 100 company needed to replace its ageing control system, 3Stage Design selected HRS Control’s (Embedded Control Server) ECS-Raptor as a very viable alternative to the outdated traditional control equipment.

3Stage Design offers design, fabrication and installation services for corporate executive briefing centers and exhibits from its offices in Atlanta and Washington, D.C. Recently tasked with replacing a client’s large center control system, they turned to HRS for their solution.

“We started by putting the project to bid as we always do in order to get a gut check,” says Emile Wolsky, Vice President at 3Stage Design. “We turned to all the big names as well as HRS for this RFP.

“Most of the control systems under consideration were hardware-based which required us to update lots of equipment and reconfigure our current rack systems,” he notes. “HRS’s UDC and Raptor platform offered a more favorable solution because its primary design and command structure are based off of Internet Protocol (IP) commands. This allowed for HRS to design a system that was more software driven than hardware driven, providing us with a more stable system and a more affordable price.”

3Stage Design dismantled the client’s old control system and installed the Raptor, whose controls are activated by wall-mounted button panels and by Apple iPads. “The client has a video hallway, theater and many interactive exhibits that all need some form of control. The HRS system is also on a scheduler allowing for automatic startups and shuts downs. In addition, we can easily control various exhibits as well as audio, lighting and video throughout the entire center through the touch of an iPad,” Wolsky explains.

He hails the Raptor’s energy-saving properties and the ability for the programmer to have remote access to the system. “We don’t need to send a tech on-site to make changes,” he says.

Installed earlier this year, the Raptor has been “working great,” Wolsky reports. “Our client is very happy with it, especially with its flexibility and the ease of making changes. They love how the Raptor functions overall and how they can easily control exhibits that weren’t controllable before since it’s now affordable to put more exhibits online.”

Wolsky calls HRS Control “the way of the future. More and more equipment these days is coming IP-ready. Simple networking and protocols turn a heavy equipment-based approach from years past into a flick of the switch.”

He adds that support from HRS Control has been “great – they have been very responsive to us.”

About HRS Control

High Resolution Systems known as HRS Control is a company with a strong systems engineering and applications background. Its founders have decades of experience in the audio visual rental and staging industry, broadcast applications, A/V installations and system design. This combined experience allows them to provide the highest possible quality solutions to its customers in the most efficient manner. For more information, visit www.hrscontrol.com.

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Brian Macauto Joins Alcorn McBride as Senior Sales Engineer

Alcorn McBride, the leading manufacturer of show control, audio and video equipment for the themed entertainment industry, is pleased to announce that Brian Macauto has joined the company as Senior Sales Engineer. He was most recently Regional Sales Manager (North America) for Vista Systems and comes on board as Alcorn McBride expands its sales team to meet increased demand for its products worldwide.

“When I first met Brian, I was immediately impressed by his natural ability to communicate with clients. He clearly identifies their needs and then applies just the right amount of technical savvy to inspire their confidence in his solutions,” says Scott Harkless, Director of Sales. “His talents are a perfect fit for the type of personal service our sales team offers, and we are very excited to have him on board.”

At Vista Macauto handled outside sales, software/hardware training, system commissioning, trade show and technical support in North America for Vista Systems. He worked closely with broadcast, rental and staging, retail, universities, stadiums, government, and theme park markets forging business relationships with consultants and integrators throughout North America. Macauto holds a B.S. degree in Economics from the University of Massachusetts at Amherst.

At Alcorn McBride Macauto will educate and update customers on the growing product line, provide pre-sales application support to help customers determine the right equipment for the job, develop new project opportunities worldwide and work closely with customers to ensure successful outcomes.

“I’m excited about joining the Alcorn McBride sales team,” he says. “My expertise in technical training, system integration and design, and digital and analog AV technology will be put to good use helping to build on the outstanding sales record Alcorn McBride has set for itself. I’m eager to get started!”

About Alcorn McBride:
Founded in 1986, Alcorn McBride is the leading manufacturer of show control, audio and video equipment for the themed entertainment industry, and a rapidly growing provider of audio and video systems for retail environments and transportation applications. Staffed by some of the industry’s best engineers and backed by outstanding customer support, the company has demonstrated great agility in bringing new designs to market. A hallmark of Alcorn McBride products is their durable, zero maintenance design. The company’s products provide consistent, reliable operation for audio and video playback applications worldwide. For more information, visit www.alcorn.com.

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d3 Technologies and Mediatec Solutions Sweden Partner on Eurovision Song Contest 2014

The 4U v2.5 media server from d3 Technologies made its Eurovision Song Contest debut at the 2014 competition just concluded in Copenhagen. Approximately 180 million viewers in 45 countries tuned in to the show, which delivered a strong, masculine look without sacrificing any of the gold, glitter and glamour the ESC is known for.

Named the Official Event Supplier for the ESC 2014, AV rental house Mediatec Solutions Sweden partnered with d3 Technologies to provide a powerful media server solution for all the LED and projection content at the B&W Hallerne venue, a former shipyard.

The media-rich show featured a diamond-shaped stage featuring LED strips with individual pixel control, a huge wall of LED light cubes (with 70 glass display surfaces projected by worlds largest Barco HDQ2k40) configured like the prow of a ship, an enormous 110×12-metre (1170 sqm) LED screen that acted as a backdrop, and 169m2 of the Mediatec tecViz BS10 Interactive LED floor.

“You give the content creators a totally new point of view in show creation when they can use a real interactive touch LED floor,” says Niclas Ljung, Manager Technology of Mediatec.

Selected for its real-time 3D pre-visualization, advanced mapping features, its ability to handle a limitless amount of layers on the time-line and to sequence directly to the beat of a song, the d3 4U media server delivered an efficient and rock solid performance for the 37 participating artists. Niclas Ljung of Mediatec, and David Bajt, an external video consultant and d3 specialist, worked together on the d3 system design, with David setting up the d3 project based on construction drawings, generating templates for the content designers and looking after the workflow.

The d3 system comprised a master and four slaves, plus four understudies to guarantee redundancy; the big system handled content over a network delivering distinctive graphical and video elements for each artist in the spotlight. Searing flames and undulating stylized wings played across all surfaces during the winning performance of “Rise Like a Phoenix” by Austrian contestant Conchita Wurst.

“The d3 4U didn’t miss a beat,” says Ljung. “The d3 media server proved itself time after time on a huge and complex production.”

Head operator Pontus “Bullen” Lagerbielke and assistant operator Luke Collins were responsible for programming the show, and Rowan Pitts and Morgan Brown were the d3 system technicians on site.

About d3

d3 is the world’s first fully integrated visual production system for video professionals, combining a real-time 3D stage visualizer, timeline, video playback engine and projection mapping tools into one product. d3′s unique integrated workflow assists the designer at all stages of the project, from pitch through development to final delivery. For more information contact Judith Hornman at d3 Technologies: +44 207 234 9840 / judith.hornman@d3technologies.com

About Mediatec Solutions

Mediatec Solutions is one of Europe ‘s leading providers of integrated technology
solutions within video, light, sound , IT and production for events, TV, exhibitions and
permanent installations. Mediatec Solutions currently has state operations in seven
countries and has a turnover of over 370 million SEK. Mediatec Solutions Sweden is located in Stockholm and Kungälv.

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Kehoe Designs Lights Up Glamorous Chicago Corporate Parties with Clay Paky B-EYE and Sharpy Fixtures

Clay Paky A.leda B-EYE K20 LED-based moving lights and Clay Paky Sharpys featured prominently in two glamourous corporate parties staged by Chicago event design company, Kehoe Designs. The new-to-market B-EYEs have joined Sharpys as go-to fixtures for Kehoe Designs, which values them for their versatility and performance.

Creating Gilded Glamour for IPW

During the US Travel Association’s recent International Pow Wow (IPW) in Chicago one of the most coveted tickets was for the San Francisco Travel Association’s after party in the Grand Ballroom of the Palmer House hotel. With the theme of Rococo A-Go-Go, Kehoe Designs matched the ornate elegance of the ballroom with a gilded glamour of its own featuring Go-Go dancers, some in golden cages, performing on the main level, and a live band and a DJ playing off one another on the mezzanine’s stage area.

“The San Francisco Travel Association has always hosted one of the coolest and most exclusive parties at IPW,” notes Adam McCarthy, Kehoe Designs’ lighting designer and event technology manager.

In his first deployment of the new fixtures, he placed eight Clay Paky B-EYEs around the perimeter of the ballroom mounted on truss towers in the mezzanine. “The B-EYEs gave us a range of visual options, and we used them as beams, wash lights and effects lights – especially the latter since this was a dance club environment,” he reports. “The B-EYEs performed all the functions of profile and wash lights and gave us the kind of effects lighting they couldn’t.”

Six Sharpys, a favorite fixture for every show, were also mounted on the mezzanine truss towers where they cut through the atmospherics created by hazers and a low fogger. “It was such a spacious ballroom, but we were able to get beam effects across the space by using Sharpys and B-EYEs,” McCarthy explains.

He also used Sharpys to highlight some focal décor elements, including large gilded foliage pieces. “The Sharpys are similar to pin spots in their beam angle but far brighter and with all the adjustment possibilities of a moving light,” he says. “We used the Sharpy’s CTO filter to wash the gilded foliage, which would have been lost with a traditional pin spot.”

Glamorizing a Corporate Anniversary

A few weeks later Kehoe Design created glamour of a different sort to celebrate the 25th anniversary of a major international financial services company in The Chicago Illuminating Company’s loft-like, contemporary event space.

Drawing inspiration from geometric and abstract pieces of décor art in its inventory, Kehoe Designs created a speakeasy vibe with live band in the cocktail area and staged ‘Dueling DJs’ on the dance floor.

McCarthy mounted two B-EYEs on a 14-foot high LED tower behind each DJ and positioned several more B-EYEs around the room at a lower level for a different play of angles and beams. “The B-EYEs are very fast and offer really nice color, which is critical to our approach to design. We used its full spectrum of colors, including pastels,” he says.

He also deployed four Sharpys: one on each DJ stage and two in the balcony to maximize the throw distance to achieve “cool beam shots across the space” and through haze.

McCarthy notes that Kehoe Designs typically has “very limited set up time for events, so we need lights that always work – that’s critical for us. Clay Paky is a manufacturer with a reputation for high-quality gear, and they always deliver on that.”

The clients for both parties declared the lighting “spectacular,” says David Brandt, senior vice president of sales and marketing at Kehoe Designs.

“We plan to use more B-EYEs in the future,” adds McCarthy. “They have joined our roster of favorite fixtures.”

Intelligent Lighting Creations (ILC) is a Chicago-area dealer for Clay Paky fixtures. “We were very eager to stock the B-EYEs,” says senior account executive Justin Wardell. “They are a wonderful, versatile fixture suitable for every lighting application and a great complement for the ever-popular Sharpys.”

Francesco Romagnoli, Clay Paky Area Manager for North and Latin America, commented, “Kehoe is doing some very interesting work and it sounds like they are putting our lights to good use. We’re glad to be able to support them in their ventures.”

A.C.T Lighting is the exclusive North American distributor for Clay Paky.

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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