A virtual press conference from Sound & Video Contractor

Archive by Heather Davis

iLED TO DISTRIBUTE SYMETRIX AUDIO PROCESSORS AND CONTROL TECHNOLOGY IN SOUTH AFRICA

ROODEPOORT, GAUTENG, SOUTH AFRICA – SEPTEMBER 2013: Symetrix has appointed iLED to distribute all of its products, including the open-architecture SymNet Edge and Radius Dante networked audio signal processors and their associated AEC conferencing solutions, throughout South Africa. In the twelve years since it launched, iLED has earned its clients’ loyalty by providing expert advice founded on a commitment to continual education. iLED team members pride themselves on the depth and breadth of their A/V knowledge, which includes all the latest cutting-edge solutions, as well as their ability to communicate that knowledge to clients.

“iLED is focused on educating members of the A/V community in South Africa,” said Mark Ullrich, international sales manager for Symetrix. “The company started iLED University in 2010 to offer free trainings on products, concepts, and techniques, and it has been a huge success. We’re really looking forward to working with their dedicated team.” This July 17–19, iLED will host a stand at Mediatech Africa 2013, the largest multimedia and broadcasting show on the African continent. “It’s going to be a great opportunity to meet with and offer training to our dealer base, and it will be a great platform from which to launch new brands and products,” said Justin Mamulis, sales director with iLED. Iain Cameron, who provides Symetrix’ regional sales and support for Europe, the Middle East, and Africa, will be at Mediatech Africa 2013 to offer Symetrix training.

“We were looking to include a DSP-based product line in our arsenal, and although there are many, many brands out there to pick from, only a handful hold their own at the top end of the market,” said Mamulis. “Symetrix is at the head of the pack, and when the opportunity to distribute Symetrix presented itself, we jumped right on board. With Symetrix, we look forward to opening up more opportunities for our other brands, as well as opening up our offering to a larger market. With Symetrix leading the race to deliver effective, affordable solutions for the growing teleconferencing market, we’re excited to share the SymNet Edge and Radius AEC with our clients.”

ABOUT SYMETRIX Symetrix is dedicated to making life sound better. As a world leader in the development and manufacturing of digital audio signal processing (DSP) systems and accessories, Symetrix provides best in class audio management solutions to businesses, schools, non-profits and government organizations.

For more information on Symetrix products visit www.symetrix.co

IN-DEMAND MIX ENGINEER RICHARD FURCH USES METRIC HALO’S CHANNELSTRIP PLUG-IN ON EVERY CHANNEL OF EVERY SONG HE MIXES

LOS ANGELES, CALIFORNIA: Seasoned audio engineer Richard Furch has worked on numerous Grammy Award-winning albums for the world’s leading pop, R&B, and rap artists. His client list includes Prince, Jimmy Jam & Terry Lewis, Tyrese, Frank Ocean, OutKast, Macy Gray, Usher, Chaka Khan, Katherine McPhee, Fountains of Wayne, The Brooklyn Tabernacle Choir, and he has worked with a slew of prominent rappers including Jay Z, Snoop Dogg, The Game, Rick Ross, and Ludacris. He recently mixed India.Arie’s album SongVersation and Chrisette Michele’s album Better, each almost in its entirety. Both albums went to number one on the iTunes R&B chart and captured the number one and two spots, respectively, on the Billboard R&B charts and stayed in the top ten for eight weeks. As with everything he mixes, Furch began with an instance of Metric Halo’s ChannelStrip plug-in on every channel of every song he mixed on both albums. Because it can be either transparent and surgical or colored and organic depending on his needs, Furch bases his workflow and sound on ChannelStrip.

“I love the perfect combination of transparent when I need it, but ‘analog smooth’ when I want it,” he said. “With everything flat, ChannelStrip is truly transparent. I’ve loaded a dozen or so instances in series and compared the output to the original – it was indistinguishable. Because of that, I don’t hesitate to put on extra instances to automate small fixes as needed. For example, there were moments in India.Arie’s vocals where she got a little too close to the mic or one of the syllables lacked the presence it should have. I could leave the ChannelStrip instance that gave me the overall balance just as it was and punch in a new instance just for a particular correction.” Furch maps the controls from the ChannelStrip on each Pro Tools channel to the Avid C24 Pro Tools control surface that organizes his workflow. “ChannelStrip is essentially my board… any other plug-in is a flavor,” he said.

In the course of using ChannelStrip for so many years, Furch has developed his own flat preset that serves as a speedy jumping-off point. Strategic equalization frequencies, cut-offs, and bandwidths together with compression ratios, side-chain settings, and decay times make it easy for him to pop in one of several tricks that instantly take tracks to good places. For example, if he finds that he’s losing a particular instrument in the mix, he enables the compressor with his preset parameters and the auto gain make up “lifts out the sound of the mix a bit.” He continued, “I used to do that when I mixed on SSL consoles, but no other plug-in – not even SSL emulators – could replicate that trick quite this way and keep the gain exactly steady. ChannelStrip does. In addition, I often employ the high-pass filter on the compressor side chain and then lower the cut-off frequency to get more compression. It’s like a second threshold control, but it has its own, uniquely musical effect.”

On SongVersation, Furch employed ChannelStrip’s high shelf EQ – as he often does – to add clean “air” to the high end of several tracks, including India.Arie’s vocals. “It’s such a wide shelf,” he explained. “I leave the frequency way up at 20kHz, but it has a smooth effect all the way down to 8kHz or so. When I lift it up, the track becomes airier and more lively. The quality of the shelf is so good that it’s never obtrusive. In fact, that’s one of the first things I do when I start a mix. I find the tracks that don’t seem as lively as they should be and use the high shelf. Because India.Arie’s vocals are so critical, because they have to be forward and warm, and because they need some sizzle at the top, I used ChannelStrip to really create her sound.”

Similarly, Furch asks his assistant to pre-condition every mix by employing the ChannelStrip high-pass filter to remove all low-end sounds or energy that aren’t actually serving a musical purpose. “The filter itself seems colorless,” he said. “I can pull out a lot of rumble without affecting the quality of the musical low-end information. I used that technique on Chrisette Michele’s new album – especially on the backing vocals. There, I raised the cut-off quite high, since it’s great at cleaning up the sound without making it too lean. With the new real-time analyzer built into ChannelStrip3, it’s easy to see where to place the cut-off. It’s nice to feel comfortable knowing I’m in the right place.”

But for Furch, Metric Halo’s ChannelStrip isn’t merely for surgical fixes. “When I start working with the parametric EQ, I can really hear that pleasant analog feel that ChannelStrip is able to deliver. I typically crank up the gain and sweep the frequencies to quickly identify the right center point. It’s like ChannelStrip zooms in on the sound. Then I can relax the gain and everything sounds so precise. Most of the time it only takes a few dB. It’s very responsive,” he concluded, “a powerful weapon of mass sound manipulation!”

ABOUT METRIC HALO Now based in the sunny city of Safety Harbor, Florida, Metric Halo provides the world with high-resolution metering, analysis, recording and processing solutions with award-winning software and future-proof hardware.

www.mhlabs.com

HISTORICALLY SIGNIFICANT ST. JOHN’S CONGREGATIONAL CHURCH BUILDS NEW SANCTUARY, INSTALLS DANLEY

SPRINGFIELD, MASSACHUSETTS: Originally known as “Free Church” when it was founded in 1848, St. John’s Congregational Church in Springfield, Massachusetts is one of the nation’s oldest predominantly African-American churches, and its history is intertwined with the history of advancing human rights in the United States. One of its founding members was a personal friend of Abraham Lincoln, and John Brown, abolitionist and hero of Harper’s Ferry, was a member when he lived in Springfield. St. John’s Congregational Church served as a busy stop on the Underground Railroad, and over the years the church has enjoyed visits from luminaries such as Sojourner Truth, James Baldwin, Langston Hughes, and Jesse Jackson. Membership swelled in the 21st Century, prompting the church to raise funds for a new 800-seat sanctuary on property across the street from its existing, 100-year old building. Recently completed, the new sanctuary features a Danley Sound Labs sound reinforcement system that delivers precise intelligibility and soul-moving bass.

“St. John’s Congregational Church has a high-energy contemporary music program, and they wanted a sound reinforcement system that would really support and extend that aspect of their services,” explained Victor Puddy, chief engineer with dB Audio & Video. Getting it exactly right was so important that the church officials sought recommendations for integration firms from friends around the country. Georgia-based dB Audio & Video came highly recommended, and a small contingent of church officials flew down to Gainesville to meet with the folks at dB Audio & Video and to tour some of their local installations. They were impressed and hired the firm to design and install the new sound reinforcement system. To minimize time away from home and family, dB Audio & Video technicians pre-fabricated as much of the system as possible in their Georgia shop.

“To meet their needs, we had to design a sound system with great intelligibility, musicality, and low-end extension – even and especially at high SPLs,” said Puddy. “They wanted to feel the grooves of their seven-piece contemporary band, not just hear them. Danley Sound Labs loudspeakers deliver superior speech intelligibility, and their exceptional pattern control keeps energy on the congregation and away from the walls. Of course, the low end from Tom Danley’s subwoofer designs is phenomenal.” A single Danley SH-96 mounted at the ceiling above the stage covers most of the seats, and a pair of Danley SH-60s on either side provide fill. A Danley SH-100 mounted behind the SH-96 and facing the opposite direction covers the choir. Two Danley TH-115 subwoofers mounted on the floor deliver generous bass.

An Allen & Heath GLD-80 digital mixer (paired with a digital snake for the stage and a second digital snake for wireless microphone receivers and playback devices) provides a flexible and recallable front end. A dozen Shure ULX wireless microphones guarantee excellent reception and fidelity at the sound source. Output from the mixer feeds a Danley Sound Labs DSLP-48 signal processor, which in turn feeds RMX 450 and 1850 amplifiers. A new Panasonic HD video system complements the sound reinforcement system. High-definition cameras capture video of the service from different angles and distances and project them on two screens behind the stage, and to one on the back wall for the choir. In addition, the HD video signal is distributed throughout the building.

“They’ve been using the new system for several weeks now, and it would seem that everybody is in love with it,” said Puddy. “They were especially impressed by the even coverage and the tremendously deep and clear bass response.”

ABOUT dB AUDIO AND VIDEO dB Audio and Video is a Gainesville, Georgia-based design/build technologies integrator specializing in audio and acoustics, broadcast and presentation video, digital signage, and control automation for houses of worship, schools, sports arenas, government and military. For more information visit: www.dbaudioandvideo.com

ABOUT DANLEY SOUND LABS Danley Sound Labs is the exclusive home of Tom Danley, one of the most innovative loudspeaker designers in the industry today and recognized worldwide as a pioneer for “outside the box” thinking in professional audio technology. www.danleysoundlabs.com

VIETNAM TELEVISION (VTV) INSTALLS EIGHT SYMETRIX SYMNET EDGE DANTE AUDIO DSPs

SEATTLE, WASHINGTON: Vietnam Television, or VTV, is the largest broadcaster in Vietnam and has been in operation for over forty years. With six nationwide broadcast channels currently in operation and two more under development, VTV is building a state-of-the-art infrastructure. Recently, HD Vietnam, the Symetrix distributor located in Hanoi, supplied VTV with eight SymNet Edge DSPs. HD Vietnam designed and installed this new audio backbone, and their customer, VTV, programmed the system without additional assistance – a testament to SymNet’s ease of use.

Each of the eight SymNet Edge frames has four slots to accommodate different input or output formats. VTV loaded them up with an even split of four-channel digital input and four-channel digital output cards. They accept and return digital audio to and from a server and studios via AES. The Dante network connects all of the frames together, effectively pooling all of the inputs, outputs, and DSP resources into one massive audio processing hub. “A big part of what VTV was looking for in the new system was the ability to route any input to any output,” explained Nguyen Huyen Dieu, owner of HD Vietnam. “They wanted full matrixing and audio processing on all channels.” In conjunction with the SymNet Edge system, Ross Video audio de-embeders and audio embeders strip and re-associate audio with its respective video stream.

“The SymNet Edge is a unique processing system,” said Dieu. “It is very powerful and flexible, yet easy to program. Symetrix has proven its reliability in the Vietnamese broadcast industry through its long line of broadcast processors.” Because VTV’s programs are currently broadcasting in multi-channel audio to serve different dialect regions and because program material frequently possesses only two-channel information, VTV uses the SymNet Edge processing to enable a smooth transition. Whenever program material on channels three and four is absent, the SymNet Edge processor duplicates channels one and two on channels three and four.

“VTV is very happy with the capabilities of the SymNet Edge system, and the VTV engineers are also very happy with its ease of use,” said Dieu. The national broadcaster is already planning new HD channels that will employ SymNet Edge processing. If VTV grows beyond its current I/O count or DSP resources, it will be a simple matter to add input/output or more Edge frames and to connect them seamlessly to the existing system via the Dante network.

ABOUT SYMETRIX Symetrix is dedicated to making life sound better. As a world leader in the development and manufacturing of digital audio signal processing (DSP) systems and accessories, Symetrix provides best in class audio management solutions to businesses, schools, non-profits and government organizations.

For more information on Symetrix products visit www.symetrix.co

SYMETRIX EXPANDS LIBRARY OF APPS FOR JUPITER TURN-KEY DSP

SEATTLE, WASHINGTON: Symetrix announces the addition of seventeen new apps for its family of Jupiter app-based turn-key DSPs. The three different hardware units in the series – Jupiter 4, Jupiter 8, and Jupiter 12 – differ only in their input/output counts and are user-controllable from Symetrix ARC wall panel remotes, third-party systems, and Symetrix ARC-WEB browser-based software for smartphones. The addition brings the total number of available Jupiter apps close to one hundred and expands the already impressive range of situations for which the Symetrix Jupiter provides reliable processing at an extremely competitive price point.

“We’ve been listening to our customers,” said Trent Wagner, senior product manager at Symetrix, “and we’ve carefully chosen the new apps to release to ensure they offer functionality that addresses the breadth of requests we’ve received. Additionally, we’ve enhanced nearly all of the existing apps with multi-channel gain and mute controls to simplify user control.”

Everyone loves a free app that has more functionality, saves time and makes the user look smarter than the next guy (or gal). So, go to our website and download the apps that will make your next Jupiter installation a virtual breeze.”

Six core apps form the heart of the addition and are elaborated according to the input/output counts of the three Jupiter hardware devices. “BGM Zone Mixer 1” provides background music routing to multiple zones with two levels of priority. “Dual Matrix Mixer 1” provides flexible mixing and routing and allows integrators to assign any input to a mix, assign those mixes to submixes, and route submixes to outputs. “Gain-Sharing Automixer 3” provides a gain-sharing automixer with feedback processing on the outputs together with matrixed outputs. Similarly, “Gating Automixer 3” provides a gating automixer with feedback processing on the outputs together with matrixed outputs. “Priority Zone Mixer 2” provides a multi-zone priority mixer with paging and SPL computing. Finally, “Sound Reinforcement 12” provides heavy input processing and full-range outputs with feedback processing.

The growing library of Jupiter apps are optimized for specific applications and venues including houses of worship, auditoriums, retail and hospitality establishments, sports facilities, and transportation terminals. The time needed to learn the software is zip. With Jupiter turn-key DSP sound contractors end up doing what they do best, which is to dial in really great sound.

ABOUT SYMETRIX Symetrix is dedicated to making life sound better. As a world leader in the development and manufacturing of digital audio signal processing (DSP) systems and accessories, Symetrix provides best in class audio management solutions to businesses, schools, non-profits and government organizations.

For more information on Symetrix products visit www.symetrix.co

MOONRISE ROOFTOP SOUND SYSTEM USES ASHLY PEMA 8250 PROCESSOR/AMPLIFIER

ST. LOUIS, MISSOURI: Although it is only a few years old, the Moonrise Hotel in the Loop district of St. Louis, Missouri is already a cultural icon. Cut from no mold, the unique, 125-room hotel incorporates space-themed décor and a five-star attitude to deliver a one-of-a-kind experience in a neighborhood that is already well regarded for its originality and authentic culture. Half of the Moonrise Hotel’s L-shaped roof served as an outdoor bar right from opening day, and the hotel recently expanded to cover the entire roof. Consistent with its top-flight approach, the Moonrise Hotel hired local live sound and A/V integration firm ISI Installations, a division of Ironman Sound Industries, to design and install a great audio system for the extension. Ironman in turn relied on Ashly Audio processors, amplifiers, and user controls to deliver fidelity and reliability at a fair price.

“The owner is well known in the Loop district,” said Chris Schlueter, design specialist with Ironman Sound Industries. “He’s environmentally conscious and also a savvy businessman. He loved the idea of mounting solar panels on the hotel, and, since they could double as a shade roof, it was an easy decision.” The new rooftop bar will mainly be used as a small wedding or event space, so the sound system had to be able to deliver sound from in-house sources and to accommodate a DJ’s output. Importantly, the system had to be “DJ-ready” because the hotel did not want them bringing in their own “five-million watt systems” (Schlueter’s joking words) at the risk of disturbing sleeping lodgers below.

Inputs to the new system include a Yamaha five-disc changer with a flexible USB input, a Muzak service, a wireless microphone, and two wall panel jacks positioned at strategic locations, with XLR and RCA inputs each. The inputs feed an Ashly Pema 8250, which includes a comprehensive 8×8 Protea™ DSP Matrix Processor together with an eight-channel amplifier (250W per channel at four ohms) in just two rack spaces. Outputs from the Pema 8250 feed six Yamaha IF2208 loudspeakers, four Yamaha VS6 loudspeakers for the outside patio, and three Yamaha IS1112 subwoofers.

“We’re primarily a rental company, but we’re happy to do installations for established customers like the Moonrise Hotel,” said Schlueter. “That said, we can use whatever gear we want. I had recently been introduced to the Ashly Pema series, and I admit I kind of freaked out. I’ve done a lot of mid-scale systems, and the Pema’s capability at its price point is awesome. For a fraction of the cost of other such systems, I can give the client a two-rack space solution that contains everything inside a black box. There’s nothing for them to mess up! In addition, the fact that it’s network-ready right out of the box makes it easy to connect in from the CAT5 jack that we put by each of the two wall panels. For events, I can control the system without having to go behind the bar, where the day-to-day user control is located.”

That day-to-day user control is an Ashly FR-16 remote fader panel. “It’s neat and tidy,” commented Schlueter. “Other user interfaces include menus. I like how straightforward the FR-16 is. Each fader controls the volume and/or mute of an input source. It’s so simple. And the small but significant fact that Ashly placed the labels behind glass is nice. There’s nothing for the staff to pick off or overwrite.” The system is “user-proof,” so to speak.

Now that the new system is installed, the staff who work the old bar are petitioning for the same sort of upgrades. Ironman Sound installed an XLR line that goes back and forth between the two systems so that one bar can listen to the content of the other. “That’s good, but it doesn’t allow independent selection in the old bar,” said Schlueter. “Nevertheless, it’s nice to see evidence that everyone’s excited about the system we put in! Maybe we’ll end up revamping the old bar sooner rather than later?”

ABOUT ASHLY AUDIO Ashly Audio Inc. is recognized as a world leader in the design and manufacturing of high quality & high performance signal processing equipment and power amplification for use in the commercial sound contracting and professional audio markets. The 37-year old company is headquartered in Webster, New York U.S.A. www.ashly.com

API 1608 FEATURED IN FIRST EVER HIGH SCHOOL RECORDING STUDIO

NASHVILLE, TENNESSEE – AUGUST 2013: The Grand Opening of the new recording facility at Nashville’s Pearl-Cohn Entertainment Magnet School on May 8th featured the first API 1608 console in a high school setting. Many important names in the recording industry rallied to show their support of the “Music Makes Us” initiative by welcoming the new API-equipped studio, which will serve almost nine hundred students this year alone.

Built in 1986, the Pearl-Cohn Entertainment Magnet High School is located in north Nashville and is the sole entertainment magnet school in the country, offering courses in everything from audio engineering to television broadcasting. With the hard work of The Recording Academy® Producers & Engineers Wing® members and a partnership with the Warner Music Nashville label, this world-class facility is the home of the first ever student-run record label. The API console will serve as a major part of the school’s Academy of Entertainment Management and Academy of Entertainment Communication divisions. Students will learn audio production from song creation to production and on to distribution.

The school’s motto, “Together as One” rang true as a wide variety of important pro audio individuals contributed to and celebrated the opening of the studio. The Recording Academy® P&E Wing® as well as Nashville Mayor Karl Dean, Senior Vice President of A&R for Warner Music-Nashville Scott Hendricks, and API President Larry Droppa were among some of the attendees at the ribbon cutting ceremony for the expert-designed $1.2 million multi-room facility and control room.

“What a tremendous opportunity it is to have such a facility in a high school,” commented Larry Droppa at the introduction. “API is honored to have placed a 1608 as the centerpiece for audio education in the Pearl-Cohn school. Our ongoing commitment to support young and upcoming students in audio engineering is well represented by this, the first high school anywhere to have a 1608.”

ABOUT API (AUTOMATED PROCESSES, INC.)Established more than 40 years ago, Automated Processes, Inc. is the leader in analog recording gear with the Vision, Legacy Series and 1608 recording consoles, as well as its classic line of modular signal processing equipment.

www.apiaudio.com

(PHOTO CAPTION) (From left to right) Terry Palmer, (Terry Palmer Services); Ben Fowler, (Producer/Engineer and P&E Wing Committee Member); Steve Durr, (Owner, Steven Durr Designs and P&E Wing Committee member); Vickie Perdue, (Acoustics In A Box/Perdue Acoustics); Jay Perdue, (Acoustics In A Box/Perdue Acoustics); Larry Droppa, (API President/Owner); Jon Randall Stewart, (Singer/Songwriter/Producer and The Recording Academy Nashville Chapter President); Jeff Balding, (Producer/Engineer and P&E Wing Sub-Committee Chair); Julian King, (Producer/Engineer and P&E Wing Committee Member); Chuck Ainlay, (Producer/Engineer and P&E Wing Committee Chair).
(PHOTO CREDIT) Courtesy of The Recording Academy®/WireImage.com © 2013. Photo by Frederick Breedon.

ASHLY GETS INTO THE PUNCH BOWL!

PORTLAND, OREGON – AUGUST 2013: Punch Bowl Social is a unique entertainment concept that got its start in Denver, Colorado and is steadily making its way to a city near you. The second and most recent Punch Bowl Social occupies 32,000 square-feet on the top floor of Pioneer Place Mall in downtown Portland. Within that space, patrons can bowl, sing karaoke, shoot pool, throw darts, play ping-pong, shoot marbles, play board games, rock ‘80s video games, and more. Of course, Punch Bowl Social patrons can also grab a drink (often literally from a punchbowl) or dine on delicious, creative fare. The idea, of course, is that in the age of big screen TVs, the human animal still craves connection, and games and music have provided the context of that connection for millennia. To keep the music engaging, Denver-based A/V integration firm PRIME used Ashly Audio processing at both locations.

“Punch Bowl Social proved to be a far greater success in Denver than the owners had dared hope for,” said Robert Higdon, owner of PRIME. “The Denver location is expansive, but still considerably smaller than the new Portland location. In Denver, we used a single Ashly ne24.24M to do all system routing and conditioning for the Flexsys F8, F12, and F15s over the lanes. The owners were so pleased with Higdon’s solution that they hired PRIME to design and install the system at the new Portland location.

One of the new features at Portland is a pair of karaoke rooms that groups can rent for private parties. A single Ashly ne24.24M outfitted with sixteen inputs and eight outputs raises their sound quality far beyond the standalone karaoke systems that bars typically employ. Four wireless microphones per room allow group performances in combination with a cloud-based karaoke server. A Lexicon dual effects processor provides the professional polish that takes ace karaoke stars to the next level – and softens the rough edges of newbies. Powered loudspeakers from dB Technologies provide robust output, and users can dial in appropriate volumes for the music, their voices, and the effects from an Ashly FR-8 wall-mounted remote control. Because the FR-8 provides a simple slider for each function, users can operate it successfully with zero training.

The main sound reinforcement system at Portland’s Punch Bowl Social uses a separate Ashly ne24.24M. Inputs include five cable boxes, a Blu-ray player, two DJ inputs (one per each side of the building), a jukebox, a paging server, and an Apple Airport Express that can stream Spotify, Pandora, and the like. dB Technologies Flexsys F8 loudspeakers and Sub 15D subwoofers populate twelve output zones logically divided by amusement type. Three separate sets of four bowling lanes get a pair of F12s and a Sub 15D hung by chains from the ceiling. A Crestron control system paired with an Apple iPad mobile pro app provides input selection and volume control. The control features a schematic of Punch Bowl Social from above. Users tap the section they want to control and make the necessary adjustments.

“For every project I’m involved in, I try to give the end user the best sound quality possible,” said Higdon. “I always use Ashly processing, and I carefully tune each zone at commissioning. Sound quality is evident to me because I work with sound for a living, but sound quality is just as important for patrons who aren’t audio professionals. For them, it’s a subconscious thing. If the sound quality is lacking or, worse, annoying, they’ll want to leave. That, of course, is the last thing the owners want. But a well-tuned system is fantastic. My favorite thing to do when a job is finished and open is to go back and watch people enjoying it. I see them singing along, bopping their heads. That’s almost payment enough for me.” Higdon will be accompanying the Punch Bowl Social enterprise as it heads to Austin in a few months.

ABOUT ASHLY AUDIO Ashly Audio Inc. is recognized as a world leader in the design and manufacturing of high quality & high performance signal processing equipment and power amplification for use in the commercial sound contracting and professional audio markets. The 37-year old company is headquartered in Webster, New York U.S.A. www.ashly.com

MIX ENGINEER ARIEL BORUJOW EXPANDS HIS METRIC HALO PALETTE TO INCLUDE THE PRODUCTION BUNDLE

NEW YORK, NEW YORK – AUGUST 2013: Ariel Borujow is chief engineer at New York City’s Stadiumred studios (www.stadiumred.com) and a multi-platinum, Grammy-nominated mix engineer who has worked with artist and producers such as Kanye West, Madonna, The Black Eyed Peas, P Diddy, J-Lo, Chiddy Bang, Just Blaze, and others. His success stems from his passion for audio, which makes his typical ten-hour day (clocked seven days a week) the key ingredient in a life well lived. Indeed, when we caught up with him, Borujow was happy to be getting back into that groove after being sick for a few weeks. “I didn’t know what to do with myself,” he laughed. “I was just stuck there, roaming around in my apartment, which is usually just a place to sleep at the end of a long day. I guess the upside is that I got to know my apartment better?” Now back in the studio, Borujow is finishing up projects with Modern Machines, Charlie Red, and Low Country Kingdom using the Metric Halo Production Bundle, which includes ChannelStrip 3, TransientControl, Multiband Expansion, Multiband Dynamics, Character, Precision DeEsser, and HaloVerb plug-ins.

Modern Machines (www.facebook.com/ModernMachines) is a pair of New York City producers who are making some of the most engaging and danceable electronic dance music on the planet, and Borujow recently mixed their single, “We Are the Night.” “They come from an engineering background, so the tracks sounded good coming in,” he said. “Nevertheless, they gave it some grit on purpose, and the challenge was to keep that feel while making sure the music would still translate effectively at a dance club.”

Borujow was a longtime user of Metric Halo’s ChannelStrip 2, and he’s pleased that ChannelStrip 3 retains the same “out-of-the-box sound” while adding features that make it even more functional and flexible. “The size is great and the interface is even more intuitive, but the most exciting improvement is the incorporation of a spectrum analyzer,” he said. “It’s a big deal and it’s on almost all of the Production Bundle plug-ins.” As with all of his mixes, Modern Machines benefitted from plenty of ChannelStrip 3. For the all-important kick drum, he used ChannelStrip 3 to dial in the right timbre and dynamics and then used TransientControl to punch it up. “I’ve used other manufacturers’ transient plug-ins,” Borujow said, “but Metric Halo has given TransientControl something that is noticeably better, but in a subtle and interesting way. I can’t exactly put my finger on it, but there’s no doubt that it really improves the dynamics without over-processing them.”

Borujow is using a slightly different part of his brain to mix Charlie Red [www.wearecharliered.com], a duo that fuses hip-hop, blues, and rock to come up with a very unique style. The music is all live instruments and the band recorded the tracks at home. “These guys are real artists and they go by feel,” Borujow said. “All of the tracks are masterfully performed, but some of the technical stuff needed polishing.” Again, he used TransientControl to add shape and dynamics to the drums, and ChannelStrip 3 found use everywhere. The tracks were also noisy at times and Borujow used the Multiband Expander to carve out the noise. The very accurate spectrum analysis feature allowed him to zero in and position the bands for maximum effect.

Because Charlie Red’s recordings weren’t made in a purpose-built live room there was a certain “boxiness” to the recordings. Rather than EQ out the room mode frequencies, Borujow used Multiband Dynamics to carve them out dynamically. “Again, the spectrum analyzer was a tremendous help,” he said. “To lessen that boxy sound, Multiband Dynamics is preferable to EQ because EQ tends to lose something. Multiband Dynamics leaves the life in the recording. It’s a much more pleasing solution. Metric Halo’s version sounds great and is quick and easy to work with.”

With another “this meets that” description, Borujow finds Low Country Kingdom (www.lowcountrykingdom.com) at the intersection of Gorillaz meets the Beastie Boys. “These guys are just super musical! They produced all the music in Logic and sent me the stems,” he said. “To give it more of a ‘sound,’ I used Character. I especially like the ‘American Solid State’ algorithm. It’s subtle and not overboard, and it doesn’t sound digital. It sounds authentic. It’s been a go-to plug-in and setting for me lately. It’s all over the Low Country Kingdom album.” He also used the Precision DeEsser quite a lot. “I use it a lot of the time for vocals, sure, but I use it for a lot of other instruments as well,” he explained. “For example, the Low Country Kingdom snare sound was a little too bright at times. Rather than EQ it out, which kills those frequencies even when they’re not annoying, the Precision DeEsser allows me to keep them down only when they’re too much. I put the TransientControl behind it, and the snare sounded awesome.”

All three projects benefitted in roughly equal degrees by Borujow’s newfound access to HaloVerb. “I’m a huge fan of the ‘Sizzly Plate’ preset,” he said. “I find that as I get older, I use reverb as much as I used to, but I want to hear it at the front of the mix less and less. It’s more effective as a subconscious thing – an element that puts instruments in a common space. I don’t want to hear it, I want to feel it.” He used HaloVerb for Modern Machines’ synths, Charlie Red’s guitars and drums, and Low Country Kingdom’s vocals.

ABOUT METRIC HALO Now based in the sunny city of Safety Harbor, Florida, Metric Halo provides the world with high-resolution metering, analysis, recording and processing solutions with award-winning software and future-proof hardware.

www.mhlabs.com

API IN BRAZIL – VISOM DIGITAL AUTHORIZED AS 1608 DEALER

RIO DE JANEIRO, BRAZIL – AUGUST 2013: Brazil’s Visom Digital has become the latest of authorized API 1608 dealers. Joining the ranks of other API distributors in South America, Visom began carrying the API product line back in 2012. “After their obvious success with API module products, it was logical that Visom now take on representation of the 1608,” said Gordon Smart, API’s managing director.

Located in Rio de Janeiro, Visom Digital is a working studio, audio technology development center, and audio equipment dealer specializing in high-quality, high-profile sound recording. “We only sell what we use and this makes all the difference in credibility for our people,” said owner, Carlos de Andrade.

With a wide range of clients, Visom Digital caters to everything from independent and major recording studios to TV and radio stations. “As an engineer I have always used API, as a salesman I believe in the product, and as a businessman it’s just a good seller,” said de Andrade of the API product line. Visom stands behind the products they represent, while aiming to understand the needs of their customers and partners in order to offer appropriate solutions. They also offer after-sales services, such as warranty, installation and training.

“For most distributors a line like API is a gem to be catered to with great consideration of its tradition,” said de Andrade. “For Visom, API is not a brand. It is a passion and a bit of our history. We will not just sell API. We will evangelize and educate our clients on the ownership of an important part of professional audio.”

ABOUT API (AUTOMATED PROCESSES, INC.)
Established more than 40 years ago, Automated Processes, Inc. is the leader in analog recording gear with the Vision, Legacy Series and 1608 recording consoles, as well as its classic line of modular signal processing equipment.

www.apiaudio.com

About

Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

Calendar

April 2014
M T W T F S S
« Mar    
 123456
78910111213
14151617181920
21222324252627
282930  

Your Account

Subscribe

Subscribe to RSS Feed

Subscribe to MyYahoo News Feed

Subscribe to Bloglines

Google Syndication