A virtual press conference from Sound & Video Contractor

Archive by Heather Davis

LEMON JELLY MAKE MUSIC WITH METRIC HALO PLUG-INS

SAFETY HARBOR, FLORIDA: Nick Franglen is best known as founding member of the British electronica duo Lemon Jelly, releasing three albums on XL Recordings that sold half a million albums worldwide and earned Franglen and band mate Fred Deakin nominations for the Mercury Music Prize and the Brit Awards. “Lemon Jelly’s style is electronic music that doesn’t sound particularly electronic,” explained Franglen. “We’d pull together sounds from a wide range of genres to see what would happen when we mixed them up. They could be sampled or played – it really didn’t matter where they came from – the more diverse the better.” Although Lemon Jelly are currently on a happy hiatus, Franglen maintains an outrageously busy schedule – as he always has – that feeds his creative need to keep things fresh and interesting. “Creativity is all I’m interested in. I hate repeating myself (I get bored very quickly) so I’m constantly challenging myself into innovation. I like being out on a limb – that’s where the exciting things happen.”

Franglen’s talent, prolificacy, and affable nature have earned him a lot of friends and work in the music industry. He’s provided keyboard and beats programming for Björk, Hole, Primal Scream, Pulp, and Blur. In addition to all the Lemon Jelly records, he has produced albums for John Cale and Badly Drawn Boy and remixed Mark Mothersbaugh (Devo), the Pet Shop Boys, and Coldcut. He has written and produced tracks with artists as diverse as William Shatner and John Paul Jones (Led Zeppelin) and regularly plays live with John Cale. As musical director of the Nico tribute show, he has worked with Mark Linkous, Mark Lanegan, Kim Gordon, Mercury Rev, Yeasayer, and many others. Reflecting his unquenchable thirst for the novel and creative, Franglen has performed and recorded electronic gigs down mines, on submarines, and in abandoned government test facilities. As a composer, he has worked on films with Ralph Fiennes, written the music for BBC-TV series, and composed commercials for BMW, Cadillac, Ford, Coca-Cola, Caesar’s Palace, Nordstrom, and many others. “I like to keep busy,” he summarized simply.

In addition to myriad other side projects and jobs, Franglen’s current passion is a solo album that will be released under his own name. “I’ve been developing this material over the past couple of years,” he said. “It’s quite complicated stuff, both conceptually and sonically, and I’m enjoying the challenge.” Like everything else he’s touched (sonically) in the last decade, Franglen has made regular use of Metric Halo’s classic ChannelStrip plug-in in the development of the new material. “I was with ChannelStrip from the very beginning – I had the original version,” he said. “It was the EQ that first got me. It could do things that no other EQ could do, and that remains the case today.”

He continued with an example: “For a while I was really interested in mixing very different samples from very different sources, it could be jazz with punk with something orchestral, whatever. I had to capture the essence of a source and still preserve audio clarity when it was mixed with something else, and Metric Halo ChannelStrip let me do that without having the composition turn to mush. Basically, ChannelStrip’s Q is precise and perfect. I can nail a filter or EQ band to within a few Hertz, enhance the fundamentals and then cut out everything that doesn’t matter while preserving the sample’s character and life. That’s a critical part of what I do and it’s my secret for maintaining audio clarity even when I have a lot of different sources all playing at once. And shortly thereafter I learned the value of ChannelStrip’s dynamics section. It’s so versatile. I use it all the time in combination with the ChannelStrip gate to bring looped drums to life.”

For work on his solo album, Franglen is using Metric Halo’s Production Bundle of plug-ins, which includes all of Metric Halo’s plug-ins: ChannelStrip 3, Character, HaloVerb, Multiband Dynamics, Precision DeEsser, Transient Control, and Multiband Expander. “I’ve found that with Character and Transient Control, I can breathe life and soul into my studio recordings,” he said. “The effect is subtle, but undeniable. The reverb is also fabulous. It has a huge range of sounds, and the smoothness of the tail is beautiful and transparent. It just disappears into the background. When I apply it to individual instruments, it gives them their own space and surrounds them with warmth without ever overpowering them.”

To say that Franglen uses Metric Halo plug-ins would be an understatement. Just as ChannelStrip has been a critical component of his sound over the last decade, the broader Production Bundle palette is fast becoming indispensible. A peek inside one of his new sessions reveals Metric Halo plug-ins on nearly every channel, with many of those channels bursting with multiple Metric Halo plug-ins!

ABOUT METRIC HALO Now based in the sunny city of Safety Harbor, Florida, Metric Halo provides the world with high-resolution metering, analysis, recording and processing solutions with award-winning software and future-proof hardware.

www.mhlabs.com

FOR MORE INFORMATION ON NICK FRANGLEN:
Website: www.franglen.net
Facebook: www.facebook.com/nickfranglen
Soundcloud: www.soundcloud.com/nickfranglen
Twitter: www.twitter.com/nickfranglen

ASHLY AMPLIFIERS AND SIGNAL PROCESSORS NOW SHIPPING WITH DANTE™

WEBSTER, NEW YORK: Ashly Audio, maker of powerful, high-performance, cost-effective power amplifiers and signal processors, is now shipping Dante digital media networking solution with all their nXe, nXp, Pema and NE Series networkable amplifiers. NE Series rack-mount system processors (4400, 4800, 8800) are also available for purchase with Dante. With low latency, robust synchronization, I/O scalability, and simplicity of installation via standard IT technology, Dante will significantly enhance the power and value of Ashly’s networkable amplifiers line and select signal processors.

“We’re now ready to supply our market with this incredible audio networking technology in our nXe and nXp amplifiers” says Anthony Errigo, director of communications at Ashly. “Dante currently brings the best in flexible, yet robust, digital audio transport and we’re poised to build on its success by delivering this connectivity in our most premier amplifiers and processors. Our customers will benefit greatly by this advancement.”

Audinate revolutionizes the way that A/V systems are connected by transporting high-quality media over standard IT networks. Dante is a robust proven solution which is widely deployed in hotels, transportation centers, shopping centers, public address systems, live sound reinforcement, theaters, concert halls, stadiums, athletic venues, corporate boardrooms, universities, broadcast facilities, recording facilities, houses of worship, government facilities, and courtrooms.

ABOUT ASHLY AUDIO Ashly Audio Inc. is recognized as a world leader in the design and manufacturing of high quality & high performance signal processing equipment and power amplification for use in the commercial sound contracting and professional audio markets. The 40-year old company is headquartered in Webster, New York U.S.A. www.ashly.com

ABOUT AUDINATE Audinate’s patented Dante media networking solution has been adopted by eighty OEM manufacturers in the professional audio/visual industry and is a Promoter Member of the AVnu Alliance™. Audinate offices are located in US, United Kingdom and Australia. Visit www.audinate.com for the latest news and information on the company. Dante is Digital Media Networking Perfected.

Dante is a trademark of Audinate Pty Ltd. Audinate is a registered trademark of Audinate Pty Ltd.

STOP BY AND SEE ASHLY AT INFOCOMM BOOTH #C11308

ASHLY AUDIO CELEBRATES 40 YEARS OF BUILDING GREAT-SOUNDING, COST-EFFECTIVE, AND RELIABLE PRO AUDIO SOLUTIONS

WEBSTER, NEW YORK: Founded by Billy Thompson in 1974 on the wings of a successful live sound company, Ashly Audio has been pioneering innovative products for the pro audio industry for forty years. Although much has changed, such as Ashly’s steady pivot from analog solutions for live sound to digital solutions for installed sound, much has also not changed, and it is this constancy that underlies Ashly success and longevity. Ashly has always delivered great-sounding gear that is highly reliable, easy-to-use, and fairly priced, which is a combination that never goes out of style. Moreover, Ashly has always resolutely stood behind its products and offered its full support to its customers. Ashly continues in this tradition as it builds the next generation of networkable amplifiers, DSPs, and user interfaces.

“Ashly has always had a relatively slow but steady growth trajectory,” explained Mark Wentling, president of Ashly Audio. “Many similar companies started out around the same time as Ashly Audio but have since closed their doors or been absorbed into other companies to become just another ‘brand.’ People have moved on and factories have been shuttered or moved overseas. Our approach has always been to remain steady, dependable, and maybe a little conservative, and that contributed to the forty strong years that we’re now celebrating. Indeed, the Ashly philosophy reflects back on our employees… many of the people still on the payroll in engineering, administration, and manufacturing were there when the company was just starting up!”

Those were the days when Billy Thompson was still playing the role of mad scientist at a lab bench overrun with oscilloscopes, custom-made real-time analyzers, and voltmeters. The smell of solder hung thick in the air. Among many other gems, Thompson used that charismatic setup to design Ashly’s 1970s-era SC-Series of rack-mounted processors, which included classic compressors, equalizers, crossovers, line mixers, mic preamps, and all of the other goodies that today reside inside Ashly’s Protea™ Digital Signal Processing platform. The live sound industry flocked to these and other Ashly products because, for a fair price, they effectively solved real problems and were well-known to reliably endure the stresses of life on the road.

In the 1980s, Thompson pioneered Ashly’s now-legendary MOS-FET amplifiers, which revolutionized the amplifier market by dramatically increasing amplifier power and reliability while minimizing size and cost. Ashly’s MOS-FET amplifiers were among the first to be certified for meeting Lucas-films’ stringent THX movie theater sound systems. Today, Ashly continues in that tradition by delivering high-power, high-fidelity amplifiers in small-footprint, multi-channel configurations that maintain Ashly’s hallmark reliability and value.

“Our relatively small size allows us to be quite nimble and responsive to our customers, whom we deeply value,” said Wentling. “Ashly Audio still operates a full factory in Webster, New York, just outside of Rochester, where we design and manufacture all of our networkable products, including high-power Class-D amplifiers, DSP Matrix processors, and some legacy handmade analog mixers, like the MX-508. In addition, we have responded to market forces by opening Asia-based manufacturing for our KLR-Series amplifiers and some legacy analog products. However, this is just a component of our U.S.-based operations. Indeed, we expanded our U.S. manufacturing plant last year and grew the R&D team. We continue to add to our product line-up in the area of high-performance Class-D amplification, as well as DSP matrix & system processors.”

A development Thompson couldn’t have anticipated without Steve Jobs-like prescience is how quickly the pro audio industry has adopted network technology from the IT industry. Ashly’s nimble in-house engineering team has ensured that the company stays at the leading edge of this development, giving A/V integrators cost-effective options for building Ashly systems and tying them elegantly into the larger lighting and video infrastructures. Ashly’s network-ready amplifiers and processors play nicely on a TCP/IP network right out of the box, and integrators can network digital audio via CobraNet or Dante® (“and AVB when the time is right,” promises Wentling). In addition to networkable hardware user controllers, Ashly offers a popular Ashly Remote iPad app for custom control of its products and will look towards the eventual release of iPhone and Android variants as well. Beyond simply offering these technologies, Ashly’s dedication to customer support ensures that Ashly users are a phone call away from answers and solutions to the myriad questions and challenges that can crop up in complicated networked systems.

“There is an incredible history here,” says Anthony Errigo, director of marketing communications. “People at Ashly are dedicated and have great stories to share. Our employees are proud of this company and brand that they have built together.”

ABOUT ASHLY AUDIO Ashly Audio Inc. is recognized as a world leader in the design and manufacturing of high quality & high performance signal processing equipment and power amplification for use in the commercial sound contracting and professional audio markets. The 40-year old company is headquartered in Webster, New York U.S.A. www.ashly.com

And to take an historical look at Ashly, visit: www.ashly.com/40

BE SURE TO STOP BY AND SEE US AT INFOCOMM BOOTH #C11308

PHOTO CAPTION: Billy’s bench, circa 1979, with his RTA (Real-Time Analyzer).

DANLEY SOUND LABS AT INFOCOMM 2014: COME HEAR THE DIFFERENCE!

LAS VEGAS, NEVADA – JUNE 2014: Danley Sound Labs, manufacturer of innovative loudspeakers and subwoofers that cleverly sidestep the trade-offs and constraints of conventional designs, will have its newest cutting-edge products on display (Booth C11711) and powered up (Demo Room N108) at InfoComm 2014, Las Vegas, Nevada from June 14 to June 20. Included will be:

• Danley’s SBH (Skinny Big Horn) Series of ultra-compact, column-shaped loudspeakers, which has been expanded to include several dispersal patterns and frequency ranges.
• Danley’s OS Series of fully-weatherized outdoor loudspeakers, which has been expanded to include a new wider beamwidth model and a new subwoofer model.
• Danley’s BC218 subwoofer, which marks an “all-time low” for the company (25Hz!).
• A LARES electronic sound enhancement system composed of Danley Nano loudspeakers, with special demonstrations by company president Mike Hedden on the trumpet.
• A range of Danley’s speakers from the mighty Jericho horns to the Compact Mini’s. Danley encourages all lovers of big sound – curious, converts, and skeptics alike – to come enjoy the Danley difference!

Unlike conventional designs, Danley’s SBH column loudspeakers are acoustically coupled to create a single large horn with an effective path length of over 25 feet. As a result, listeners enjoy an uncompromised frequency response at any listening position, and the output is free of troublesome lobes. Danley will have the SBH-10 (10-deg vertical), SBH-20 (20-deg vertical), and SBH-20LF (integrated subwoofer section for 40Hz performance) on hand. Hear for yourself.

Although most Danley products can be optionally weatherized, Danley’s OS Series is designed to endure unrelenting inclement conditions without compromising fidelity and performance – right out of the box. In addition to the original OS-80, Danley has added the OS-100, which has a 100-deg conical pattern and a smaller footprint than the OS-80, along with the OS-115LF, which delivers Danley’s famous low-frequency output. Show up and spill your drink on one.

In addition, Danley will demo its BC-218 subwoofer, which uses Tom Danley’s pioneering “Boundary Coherent” technology to deliver smooth, undistorted low end down to 25Hz (those in the EDM world take special note!).

And finally, lucky attendees will get to enjoy Mike Hedden’s sonorous trumpeting as amplified and spatialized through a LARES system composed of Danley’s diminutive (in stature, not in sound) Nano loudspeakers. Like most of what goes on at Danley Sound Labs, it has to be heard to be believed!

ABOUT DANLEY SOUND LABS Danley Sound Labs is the exclusive home of Tom Danley, one of the most innovative loudspeaker designers in the industry today and recognized worldwide as a pioneer for “outside the box” thinking in professional audio technology.

www.danleysoundlabs.com

MAKE SURE YOU STOP BY AND SEE (AND HEAR) US AT INFOCOMM 2014 BOOTH #C11711 AND DEMO ROOM #N108 (DEMOS EVERY EVEN HOUR DURING SHOW)

Symetrix Partners with Attero Tech & Stewart Audio to Speed Dante Design

SEATTLE, WASHINGTON – JUNE 2014: In a significant development for users of Audinate’s Dante audio networking technology, Symetrix has announced that the latest version of its popular SymNet Composer software will support native configuration of select Dante-enabled Attero Tech and Stewart Audio products.

Settings affecting I/O levels, routing, and more may be defined with SymNet Composer 2.0, which gives customers the ability to consolidate design on a single software platform where previously multiple platforms were required.

“As of this release, integrators will no longer need Audinate’s Dante Controller as well as separate software packages for each manufacturer’s products,” comments Trent Wagner, senior product manager at Symetrix. “Supported Attero Tech and Stewart Audio Dante-enabled products can now be configured and managed right along side to SymNet hardware. Integrators who have used Composer before will have no learning curve.”

Stewart Audio has long pursued a focus on making networked A/V affordable and practical, and its current range includes innovative Dante end-points. “Our customers desire solutions that are both compatible and complete in their implementations. The collaboration between Stewart Audio, Symetrix and Attero Tech represents a major step in that direction,” says Stewart Audio’s Chief Marketing Officer, Brian McCormick.

He continues, “By collaborating with Symetrix, we are creating outcomes that align with our customer’s expectations. By carefully analyzing and responding to the challenges consultants and integrators face daily, presenting them with the results they are looking for is what this partnership is really all about.”

Mike Sims, director of marketing and sales at Attero Tech – which produces a trio of Dante interfaces – welcomes the partnership as ‘the next logical step’ in the interoperability of Dante networked audio systems. “Our goal has been to make deployment of these systems as seamless as possible, while allowing consultants and integrators to choose best-of-class products from a variety of manufacturers. This is the future of interoperability,” he declares.

The initial response from the integrator community is also encouraging. Chuck Mitchell, owner of California-based Technology of the Arts, recently undertook a Dante-centric installation involving Symetrix and Attero Tech products. “Dante is rapidly becoming a default choice for all manner of projects in the installed environment,” he says. “The Dante-centric partnership between Symetrix, Attero Tech and Stewart Audio is to be warmly welcomed as it helps to bring every installer’s dream of blanket interoperability that much closer to realization.”

ABOUT SYMETRIX Symetrix is dedicated to making life sound better. As a world leader in the development and manufacturing of digital audio signal processing (DSP) systems and accessories, Symetrix provides best in class audio management solutions to businesses, schools, non-profits and government organizations.

www.symetrix.cowww.atterotech.comwww.stewartaudio.com

BE SURE TO STOP BY OUR BOOTHS AT INFOCOMM FOR A DEMONSTRATION
ATTERO TECH BOOTH #C9945
STEWART AUDIO BOOTH #C9947
SYMETRIX BOOTH #C9416

Major OEMs Announce AV Networking World 2014 – Earn Four CTS InfoComm RU credits about Audio Over IP Networking

LAS VEGAS, NEVADA: Twenty of the leading manufacturers in the A/V industry announced the speaker lineup for the AV Networking World (AVNW) educational seminar and training workshop to be held on June 17, 2014 in Las Vegas. This year’s highly-anticipated event is co-sponsored by Atlas Sound, Attero Tech, Audinate, BSS Audio, Bosch, Bose, Focusrite Rednet, IED, Lab.gruppen, Lake, Lectrosonics, Peavey Commercial Audio, Powersoft, PreSonus, Stewart Audio, Shure, Symetrix, TC Group, Studio Technologies, and Yamaha Commercial Audio.

AVNW includes more hands-on interactive workshops than previous years with more presentations on actual use cases by the A/V system owners, corporate industry design consultants, and A/V installation contractors. Participants to AVNW may also earn four CTS InfoComm RU credits. Topics include:

Live Demonstrations and Workshops
• SMAART Acoustical Measurement Analysis simplified with Dante.
Jamie Anderson, Rational Acoustics
• Live Interactive Dante Installation Workshop with audience participation
• Manufacturers Interoperability Demonstration

Panels and Presentations
• Microsoft Production Studios A/V Network Enhancement: John Ball, Microsoft
• Audio system upgrade to the San Jose Convention Center: Mark Berlo-ICS Corporate Installations Systems
• Fred W Smith National Library: Jim Hogan, IES Commercial
• Corporate Conference Center: Klas Dalbjorn, TC Group
• House of Worship Installations: Kevin Potts, Coherant Designs; Tim Bailey-Communication Engineering Inc.; Mark Cooke, Sun Grove Church; Gordon Moore, Rio Rancho United Methodist
• Performing Arts Centers and Theaters Upgrade to the Axis Theatre at Planet Hollywood Casino: Michael Cusick, SAVI
• New Audio System at The Cube at Virginia Tech University: Dennis Blount, ARUP Consulting
• Installation Systems: High Performance audio networks: Focusrite, Ted White
• A glimpse of the future Dante Networked World with Audinate’s new Dante Via™:
Aidan Williams, Audinate

Due to the space limitation, pre-registration is highly advised. Lunch will be provided during the day with cocktails served following the seminars. The event will be held at the Renaissance Las Vegas Hotel, 3400 Paradise Rd., Las Vegas, NV 89169.

Special Giveaways: All attendees will receive five free Dante Virtual Soundcards for participating in the conference ($149.95 value). Additional giveaway drawings for A/V equipment will be held throughout the day, valued at over $7,500.

For registration, please visit: www.audinate.com/webmail/AVNW_June_2014/Symetrix_AVNW_June_2014_STD_schedule.html

ABOUT SYMETRIX Symetrix is dedicated to making life sound better. As a world leader in the development and manufacturing of digital audio signal processing (DSP) systems and accessories, Symetrix provides best in class audio management solutions to businesses, schools, non-profits and government organizations.

For more information on Symetrix products visit www.symetrix.co

BE SURE TO STOP BY AND SEE US AT INFOCOMM BOOTH #C9416

ATC TWEAKS ITS ENTRY-LEVEL PASSIVE NEAR-FIELD MONITOR AND RAISES IT TO A NEW STANDARD OF PERFECTION

LAS VEGAS, NEVADA – JUNE 2014: TransAudio Group, U.S. distributors for ATC UK, introduces the ATC SCM20PSL MkII near-field reference monitor. The passive ATC SCM20PSL MkII improves upon the previous ATC six-inch two-way passive and is ATC’s smallest and least expensive monitor in the ATC Professional line up. Built to the same exacting standards as its active Pro Range siblings, the SCM20PSL MkII is ideal for those already using passives but seeking a new level of resolution in a compact passive package. They are ideally suited for critical near-field applications or smaller rooms.

“ATC is well-known for designing and building studio monitors that are unflinchingly truthful and that help engineers deliver mixes that translate everywhere,” said Brad Lunde, president of TransAudio Group. “ATC founder, Billy Woodman, and his team of R&D engineers never tire in the pursuit of perfection, and our request for a smaller monitor has led them to develop the SCM20PSL Pro MkII.”

The ATC SCM20PSL MkII is based around the ATC 6.5-inch “Super Linear” LF driver with integrated midrange, utilizing the same ATC developed SL technology used in our larger nine-, twelve- and fifteen-inch based monitors. The SCM20PSL MkII is the first professional product to incorporate ATC’s brand new in-house built ATC Dual Suspension 25mm tweeter. Five years in development, the new ATC Tweeter offers lower distortion, higher output and greater reliability. A newly ATC designed/built passive Crossover has been incorporated combining second and third order features to offer improved imaging and precision, comparing favorably to our active designs. Exceptionally neutral output extends across the audible spectrum and within an all-new cabinet design, minimizing size and weight. “Given the excellence of previous designs, these advantages lead to a substantive improvement in passive speaker technology,” concluded Lunde.

ABOUT TRANSAUDIO GROUP TransAudio Group, founded by industry veteran Brad Lunde, has quickly become the premier U.S. importer/distributor and/or U.S. sales and marketing representative for high-end audio. Success hinges on TransAudio providing dealers and end users with a higher standard of product expertise and support far beyond the norm.

www.transaudiogroup.com

NEW JERSEY STUDIO ADDS THE BOX

MIDDLETOWN, NEW JERSEY – JUNE 2014: Studio owner and musician Greg Padrusch, better known as LEK, has just commissioned THE BOX by API for his northern New Jersey studio. This becomes the latest sale from Calistro Music, API’s distributor in the tri-state area.

Since purchasing THE BOX, LEK has kept busy reconstructing his studio. Throughout that process, he has still managed to immerse himself in some of THE BOX’s recording features. Soon, his studio will feature state-of-the-art acoustics in its new building, creating the ideal surroundings for mixing.

Early this summer, LEK is also planning on releasing new original singles.

ABOUT API (AUTOMATED PROCESSES, INC.)
Established more than 45 years ago, Automated Processes, Inc. is the leader in analog recording gear with the Vision, Legacy Series, 1608 and THE BOX recording consoles, as well as its classic line of modular signal processing equipment.

www.apiaudio.com

THE FREQ ZONE ADDS API’s THE BOX

JACKSONVILLE, FLORIDA – JUNE 2014: The final steps are being taken in constructing a brand new recording studio in Jacksonville –The Freq Zone. Studio owner Nathan Hamiel lives a double life as a sound engineer and computer security analyst. To fit the needs of his new recording and mixing space, Hamiel has commissioned THE BOX to provide the rich, classic sound it achieves in an all-inclusive small-format package.

“I love THE BOX. It provides the sonic character of a large format console in a smaller footprint,” shares Hamiel, who was guided through the decision process by Craig Calistro of Calistro Music. “The sound is everything you’d expect from API – big and punchy. I also like the fact I can have it be the centerpiece and augment it with outboard gear of my choice, creating my own personal sound.”

The studio is undergoing its final preparations, including a new mix/master/production room, as well as a custom desk, which will be completed in June.

ABOUT API (AUTOMATED PROCESSES, INC.) Established more than 45 years ago, Automated Processes, Inc. is the leader in analog recording gear with the Vision, Legacy Series, 1608 and THE BOX recording consoles, as well as its classic line of modular signal processing equipment.

www.apiaudio.com

COOL PONY MEDIA USES THE BOX TO CREATE MUSIC “HAND-DIPPED IN API SECRET SAUCE”

COLLEYVILLE, TEXAS: Located outside Dallas, Cool Pony Media is a record label and artist development company that works with various music genres, as well as score-to-picture work. Brothers and co-founders, Mark and Mike Stitts, recently did a massive upgrade in part of their studio, with help and guidance from API. The team now uses THE BOX console on a daily basis for writing, tracking, creating stems, and mixing.

“We’re amazed,” shares Mark. “We have quite a bit of other API outboard gear, EQ’s, compressors, channel strips, and summing. THE BOX integrates seamlessly. I often wonder – mustn’t there be elves inside creating some kind of magic here?”

The duo was looking to upgrade their composing room when they first heard about the new small-format console from API. “It was really a no-brainer. The sound and flexibility of a full-fledged API console, with that footprint? We must be dreaming, right? BOOM! This thing is a complete home run!”

The brothers have been creating and recording professionally since the 1980s, and say that not much has changed other than the technology. Their careers have included production work for labels, children’s albums, independent artists, and beyond. The experience they’ve had so far with THE BOX stacks up well with their previous experience with the brand. “We’ve always been API fans. The sound is just so fantastic and unique. I remember the first time we ran audio through anything API. It was so dramatic. The punch, depth, clarity, presence – it was almost like removing wool blankets from in front of the speakers. THE BOX is more of the same.”

Cool Pony purchased the gear earlier this year, and appreciated the support they received during commissioning. “The packaging was impeccable, and the support is off the chain. These guys really are the Apple of the recording console industry. We couldn’t recommend API or THE BOX more highly.”

Designed for home and professional studios of all sizes, THE BOX delivers the classic sound that API is known for, and handles all the functions needed for production not provided by most DAWs. “All the releases from Cool Pony Media are hand-dipped in API secret sauce. It’s very much the Swiss Army knife of audio production. Really, THE BOX is the kind of piece you wonder how you ever lived without.”

ABOUT API (AUTOMATED PROCESSES, INC.) Established more than 45 years ago, Automated Processes, Inc. is the leader in analog recording gear with the Vision, Legacy Series, 1608 and THE BOX recording consoles, as well as its classic line of modular signal processing equipment.

www.apiaudio.com

(PHOTO CAPTIONS) (top) Mark Stitts with THE BOX console at Cool Pony Media; (bottom) Mike Stitts with the large array of API modules at Cool Pony Media.

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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