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Archive by Howard Sherman

NY’S QUAD STUDIOS BOW WSDG UPGRADE

NEW YORK: Ricky Hosn and Alessio Casalini, co-owners of Quad, one of NYC’s most popular and prolific recording studios, have completed a significant redesign of their Q1 Control Room. Working with Walters-Storyk Design Group architect/ acoustician John Storyk, Hosn and Casalini maximized the interior space of their primary studio, and significantly pumped up the volume of their Augspurger system.

“When the room was originally built in 2010, it centered around the producer’s production needs,” Hosn says. “We had a huge rack in the middle of the room that we used as a production desk. Today’s clients are less reliant on actual instruments and equipment; they’ve embraced software-based production. We decided to free up the back of the room and shift the racks to the side. We saw this build out as an opportunity to enhance the overall sound, look and vibe of the room. The WSDG team came up with a great redesign concept that performs exactly the way we hoped it would.”

Though Hosn has known Storyk since 2005 this marks his first time working with WSDG. “Our primary goal was to create more legroom for our 320 sq. ft. control room, and update its aesthetics to make our clients more comfortable,” he says. “We also decided to upgraded our Augspurger sound system with custom digital amps and an integrated DSP processor that provides 5000w of total power. We replaced our tweeters with new Beryllium Diaphragms, and added two 18″ subwoofers. One of the challenges of the renovation was to improve the sound quality of the room while adding a more powerful sound system. Thanks to the combined efforts of WSDG and Dave Malikpour of Pro Audio Design we achieved a sound that surpassed our expectations. Q1′s always been one of NYC’s loudest rooms,” Hosn says, “but now it’s super-powered loud!”

“This was an interesting project,” John Storyk remarked. “Quad has always had a first tier client base and a superb reputation. WSDG was pleased to be invited to re-imagine this well loved room, and that the program we devised hit the mark. As with any busy room a primary concern was keeping downtime to a minimum. From beginning to end the project took about 2 months, and we held actual downtime to under a week. We achieved that abbreviated schedule with precise planning, and by having the major components of the new design pre-fabricated off site,” Storyk says.

Hosn reports initial client reaction has been overwhelmingly positive. “The first artists in the completed room were Natalie Imbruglia, Hilary Duff and Ne-Yo, they loved what WSDG did with the room. Trey Songs and 50 Cents came through for a look and immediately booked sessions. With the renovations and our Augspurger system upgrade, Studio Q1 is undoubtedly one of the clearest and loudest sounding rooms in the city.”

A Mecca for stars ranging from Tupak Shakur to Ashanti, Nelly, and Tony Braxton, Quad Studios has called 723 Seventh Ave.its Times Square home since the early 80′s. Hosn acquired the company from original owner Lou Gonzales in 2005.

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Photos: Four views of Quad Studios Q1 Control Room redesigned by WSDG
Photo #4 features Quad Studios House Engineer “DG”
Photos by Rick Hosn

Walters-Storyk Design Group has designed over 3000 media facilities worldwide. Credits include Jimi Hendrix’s 1969′s Electric Lady Studios; NYC’s Jazz At Lincoln Center and Le Poisson Rouge; broadcast facilities for The Food Network, ESPN, and WNET; major education complexes for NYU and Berklee College of Music Boston and Valencia, Spain; media rooms for Hoffman La Roche, and other corporate clients. Recent projects include NYC’s TEC award winner Jungle City Studios and private studios for Green Day, Jay-Z, Timbaland’s Tim Mosley, film composer Carter Burwell, Aerosmith, Bruce Springsteen and Alicia Keys. WSDG principals John Storyk (an adjunct professor at Berklee College,) Beth Walters, Sergio Molho and Dirk Noy lecture frequently at universities and industry events, and contribute regularly to industry publications.WSDG has collaborated with such noted architects as Frank Gehry, Rafael Vinoly, Norman Foster, Oscar Niemeyer, Phillipe Stark and Nicholas Grimshaw. WSDG is a seven-time winner of the prestigious NAMM TEC Award for outstanding achievement in Acoustics/Facility Design. The firm maintains offices in NY, SF, Miami, Buenos Aires, Belo Horizonte, Basel, Beijing, Barcelona, Mexico City, Mumbai and St. Petersburg.

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BEN FINDLAY MIXING FOH AND STUDIO FOR GABRIEL WITH SONNOX

New Concert Film Being Prepped For Theatrical Release

WILTSHIRE, UK: Having mixed extensively at Peter Gabriel’s Real World Studios throughout the 90s, Ben Findlay is primarily a live engineer these days. Having mixed live shows for Gabriel, Paul McCartney, Jeff Beck, Robert Plant, Cat Stevens, Sting and other major artists, he clearly enjoys ‘life on the road.’

Two concerts from Peter Gabriel’s “Back To Front Tour” were filmed last October at London’s O2 Arena, and are currently being edited for release as a 4K Cinema feature this year. Findlay is mixing the audio for the movie and DVD release, utilizing Real World Studios’ Dolby certified Exigy speaker array.

He reports the Sonnox Oxford EQ is playing a crucial role in the project, with the GML Option a particularly helpful asset. “Most of the EQ’s in this mix are Oxfords, and the Inflator is my secret weapon,” Findlay says. “I use it primarily on Peter’s vocal channel, to give it a presence that dominates the mix. It’s proved extremely effective in bringing extra life to the drum bus as well.”

“Oxford Reverb is also a great favorite of mine, Findlay adds. “It’s really flexible, you can tailor it do exactly what you want. There’s a very comprehensive EQ section built in to the reverb too. I’m using it on the drums, on some of Peter’s vocals, and on David Rhodes’ acoustic guitar. With two guitars on some songs, I need to separate them. I find using a subtle amount of Oxford Reverb helps define a space for each instrument.

“When we played the show mix back to Peter we put the ‘Warmth Function’ on the Dynamics plug-in across the entire mix, which he loved. So the whole show has that process added to it in varying degrees. That made the sign-off process much easier and was a bit of a lifesaver! Sonnox feels to me like a very solid brand, and the support is always great,” Findlay concludes.

Photo: Peter Findlay mixing in The Big Room at the Real World Studios

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For detailed information on Sonnox Oxford Plug-ins please visit: www.sonnox.com

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WSDG CONTINUES INT’L GROWTH WITH RUSSIA/EASTERN EUROPE REP

ST. PETERSBURG, RUSSIA: Spearheading an ongoing international expansion program, Walters-Storyk Design Group, Co-Principal/Director of New Business Development, Sergio Molho has announced a formal representation agreement, with St. Petersburg, Russia-based audio/video pro Pavel Shemyakin. “With established offices in Switzerland, Argentina, Mexico, Brazil, and India, we are keenly aware of the growing world-wide need for professional architectural acoustics, and technology integration,” Molho said. “As the Russian market continues to gain importance, we felt an Eastern European bureau would be highly beneficial. The timing is particularly appropriate in light of WSDG’s extensive experience with FIFA and Olympic stadiums, and considering Russia’s increased hosting activity of international athletic events.”

Pavel Shemyakin studied Sound Engineering at the St. Petersburg State University of Cinema and Television. He has logged 6+ years as a successful Pro Audio sales and distribution rep, and served as a brand manager for such internationally recognized manufacturers as: SSL, Avid and API. He has also accrued invaluable experience in global trade activity and logistics.

Shemyakin owns Studio Center, a company specializing in Pro Audio Consulting and Systems Integration. In addition to his primary office in St.Petersburg, he maintains a network of partners across Russia. The firm provides services for commercial and private recording, post-production and broadcast studios, theaters, concert halls and educational facilities. A pianist, violinist, and technology enthusiast, Shemyakin also composes electronic music and plays synthesizers and groove-boxes. He has found the ideal field for combining these passions with his primary career.

“WSDG enjoyed great success with a major project for GTRK Kultura, the Russian State TV and Radio Broadcasting Corp.’s Moscow studios,” Sergio Molho concludes. “It was a rewarding experience, and inspired us to contribute our skill set to other Russian projects. Pavel Shemyakin is technically savvy and extremely well connected to Russia’s professional audio/video community. We look forward to a long and mutually beneficial relationship with him.”

Photo: Walters-Storyk Design Group has named Pavel Shemyakin, Russia/Eastern Europe rep

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Walters-Storyk Design Group has designed over 3000 media facilities worldwide. Credits include Jimi Hendrix’s 1969’s Electric Lady Studios; NYC’s Jazz At Lincoln Center and Le Poisson Rouge; broadcast facilities for The Food Network, ESPN, and WNET; major education complexes for NYU and Berklee College of Music Boston and Valencia, Spain; media rooms for Hoffman La Roche, and other corporate clients. Recent projects include NYC’s TEC award winner Jungle City Studios and private studios for Green Day, Jay-Z, Timbaland’s Tim Mosley, film composer Carter Burwell, Aerosmith, Bruce Springsteen and Alicia Keys. WSDG principals John Storyk (an adjunct professor at Berklee College,) Beth Walters, Sergio Molho and Dirk Noy lecture frequently at universities and industry events, and contribute regularly to industry publications. WSDG has collaborated with such noted architects as Frank Gehry, Rafael Vinoly, Norman Foster, Oscar Niemeyer, Phillipe Stark and Nicholas Grimshaw. WSDG is a seven-time winner of the prestigious NAMM TEC Award for outstanding achievement in Acoustics/Facility Design. The firm maintains offices in NY, SF, LA, Miami, Buenos Aires, Belo Horizonte, Basel, Beijing, Barcelona, Mexico City, Mumbai & St. Petersburg,

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ROBERT MARGOULEFF NAMED WSDG PROJECT ENGINEER

Grammy-Winner To Consult With Top Acoustic Design Firm

LOS ANGELES: Grammy-winning engineer/producer/studio-owner Robert Margouleff has joined the Walters-Storyk Design Group as Project Engineer. Margouleff brings 40+ years of hands on experience to his new role with the global architectural acoustics/ technology integration design firm. “Robert Margouleff has literally done it all,” states WSDG Principal/Director of International Relations Sergio Molho. “He has accrued an incalculable wealth of real-world studio knowledge. His design, construction and technology expertise, coupled with his deep insights into project studio requirements and techniques, will be a significant new asset for our clients,” Molho said.

Beyond his long-time collaboration with Stevie Wonder, capped by a Best Engineered Album Grammy for Innervisions (shared with Malcolm Cecil,) Margouleff’s producer/ engineer credits include work with Devo, Billy Preston, Depeche Mode, Jeff Beck, The Doobie Brothers, Quincy Jones, and many other stellar artists. After building his Hollywood-based Mi Casa Multimedia Studios, Margouleff became a leader in surround audio for home theater, and provided 5.1 and 7.1 mixing and mastering for DVD and Blu-ray releases and restorations for such films as: The Sound Of Music, six James Bond features, Rush Hour and the complete Lord Of The Rings cycle.

Margouleff will be involved in all aspects of WSDG’s west coast projects. He will consult with new clients on details ranging from site selection to design, construction, technology, acoustic treatments and systems integration.

“We began expanding our West Coast presence last March with the addition of Bob Skye as SF-based rep/project engineer,” company Co-Founder John Storyk reports. “Robert Margouleff’s accomplishments and skills are impossible to match, plus, he has maintained an incredible level of enthusiasm for the process. We’ve been friends forever, but the idea for this formal relationship was inspired by Robert’s 2010 AES Keynote Address in San Francisco,” Storyk concludes. “He was at the top of his game that afternoon, combining historical milestones with prescient insights into the future of the industry. I knew then that he could bring a tremendous amount of real-world experience to our shop. We are confident that his ‘Project Engineer’ title will cover a lot of ground. This is a great way to start the New Year.”

Photo: Robert Margouleff has joined WSDG as West Coast-based Project Engineer.

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Walters-Storyk Design Group has designed over 3000 media facilities worldwide. Credits include Jimi Hendrix’s 1969’s Electric Lady Studios; NYC’s Jazz At Lincoln Center and Le Poisson Rouge; broadcast facilities for The Food Network, ESPN, and WNET; major education complexes for NYU and Berklee College of Music Boston and Valencia, Spain; media rooms for Hoffman La Roche, and other corporate clients. Recent projects include NYC’s TEC award winner Jungle City Studios and private studios for Green Day, Jay-Z, Timbaland’s Tim Mosley, film composer Carter Burwell, Aerosmith, Bruce Springsteen and Alicia Keys. WSDG principals John Storyk (an adjunct professor at Berklee College,) Beth Walters, Sergio Molho and Dirk Noy lecture frequently at universities and industry events, and contribute regularly to industry publications.WSDG has collaborated with such noted architects as Frank Gehry, Rafael Vinoly, Norman Foster, Oscar Niemeyer, Phillipe Stark and Nicholas Grimshaw. WSDG is a seven-time winner of the prestigious NAMM TEC Award for outstanding achievement in Acoustics/Facility Design. The firm maintains offices in NY, SF, Miami, Buenos Aires,Belo Horizonte, Basel, Beijing, Barcelona, Mexico City and Mumbai.

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COMPLETE SONNOX ELITE AAX COLLECTION AVAILABLE IMMEDIATELY

Oxford SuprEsser Now AAX Native

OXFORD: Sonnox has announced the availability of the Oxford SuprEsser in Avid’s AAX format. Managing Director, Rod Densham comments, “This marks a major milestone in a formidable two-year AAX project. Producers and engineers who have been waiting for full AAX compatibility can now continue working with our top of the line Elite Bundle in Pro Tools 11.”

“Porting our plug-ins for AAX is a complex and time-consuming task, because we feel strongly about respecting and preserving the integrity of the original Oxford plug-ins, which have become a worldwide standard in modern audio production,” Densham continues. “With the January 2014 introduction of the SuprEsser AAX, we have completed the final component of the Sonnox Elite Bundle, which we consider the Ultimate Oxford Plug-in collection.

“AAX development continues with our Sonnox Restore Suite and Fraunhofer Pro-Codec plug-ins due for release in the first half of 2014. We remain committed to developing the best sounding, most useful and user-friendly plug-ins possible.” Densham concludes. “The development of a number of totally new products is now a primary goal of our expanded design team.”

Photo The entire Sonnox Elite Bundle – Oxford EQ, Dynamics, Inflator, TransMod, Reverb, Limiter and SuprEsser – is now fully AAX compatible

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For detailed information on Sonnox Oxford Plug-ins please visit: www.sonnox.com

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NO (SOUND) LEAKS FOR B.A.’S FLOATING MADERO WALK EVENTOS

Auditory ‘Isolationists’ WSDG Devise Aesthetic Acoustics For Dockside Venue

BUENOS AIRES: How do you create an innovative venue capable of hosting three separate events simultaneously and, manage to keep the sound of these celebrations from encroaching on each other? For leading Buenos Aires-based real estate developer Vizora, and architectural firm Bodas Miani Anger & Associates, the solution was clear, call in the Walters-Storyk Design Group.

Immediately establishing itself as a Buenos Aires architectural icon, Madero Walk Eventos is a 96,875 sq. ft. multi-purpose event destination berthed at #1 Puerto Madero Dock on B.A.’s trendy waterfront. Designed to host private parties, weddings and a variety of corporate and social events, the luxurious setting features over 16,460 sq. ft. of ‘party’ space, including two outdoor terraces with breathtaking harbor and city skyline views

Two years in the making, Madero Walk is Latin America’s first floating ballroom. Representing a $4 million + investment, the venue is designed for small, medium and large-scale gatherings. Providing discrete auditory isolation for events seating as many as 450 attendees, or up to 600 party guests, required expert acoustic design. Drawing from a 40+year track record of resolving sound-related architectural issues, WSDG designer/ acousticians devised solutions to construct Madero Walk with absolute aural integrity.

Engaging electroacoustical simulations, sophisticated auralization techniques and predictive programs such as: CattAcoustic ABEC 2 & 3 Insul, Winflag, and Bastian, WSDG developed a series of efficient, cost-effective and aesthetically striking recommendations. With panoramic 40’ high walls capped by a “floating” ceiling, the penthouse ballroom posed the most dramatic acoustic challenges. WSDG Partner/Project Manager Sergio Molho reports that the rooms’ expansive glass walls were constructed of two layers of glass. A 4 mm. layer was flush mounted against a 6 mm. layer, separated by a 12 mm. air lock and sealed by a second layer of 12mm thick glass. The resulting walls are capable of containing rock concert-level audio up to 130 dBs´. In addition to providing superior acoustics for the room, Molho explains, the glass’s thermal properties contribute significantly to the efficiency of the HVAC system, for which WSDG also stipulated barrier screens for compressor sound suppression.

Absorptive acoustical wall, and ceiling treatments and recording studio-quality interior wall construction, enable Madero Walk to fully isolate each of its three contiguous event sites. “To further expand the venues’ flexibility, customized, moveable partition panels were installed in the main ballroom to divide it into three smaller, audibly unobtrusive party rooms,” Molho adds.

“Having contributed to the acoustic integrity of projects ranging from Jazz At Lincoln Center (where the Allen Room is distinguished by a 50’ x 90’ glass wall,) to NYC’s acclaimed Le Poisson Rouge and 54 Below night clubs, we are well versed in projects of this nature. Thanks to its unique concept and captivating location, Madero Walk Eventos has quickly established itself as a compelling addition to the Buenos Aires party and special event scene,” Molho concludes.

Photos:

1 Madero Walk Eventos (night)
2 Madero Walk Eventos Main Entrance
3. Madero Walk Eventos Event Hall

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Walters-Storyk Design Group has designed over 3000 media facilities worldwide. Credits include Jimi Hendrix’s 1969’s Electric Lady Studios; NYC’s Jazz At Lincoln Center and Le Poisson Rouge; broadcast facilities for The Food Network, ESPN, and WNET; major education complexes for NYU and Berklee College of Music Boston and Valencia, Spain; media rooms for Hoffman La Roche, and other corporate clients. Recent projects include NYC’s TEC award winner Jungle City Studios and private studios for Green Day, Jay-Z, Timbaland’s Tim Mosley, film composer Carter Burwell, Aerosmith, Bruce Springsteen and Alicia Keys. WSDG principals John Storyk (an adjunct professor at Berklee College,) Beth Walters, Sergio Molho and Dirk Noy lecture frequently at universities and industry events, and contribute regularly to industry publications.WSDG has collaborated with such noted architects as Frank Gehry, Rafael Vinoly, Norman Foster, Oscar Niemeyer, Phillipe Stark and Nicholas Grimshaw. WSDG is a seven-time winner of the prestigious NAMM TEC Award for outstanding achievement in Acoustics/Facility Design. The firm maintains offices in NY, SF, Miami, Buenos Aires,Belo Horizonte, Basel, Beijing, Barcelona, Mexico City and Mumbai.

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SAMASERVE TO DEMO NIPROS LS-750 SYSTEMIZED CAMERA SYSTEM AT CANON USA CES BOOTH

Special One-Day Appearance

LAS VEGAS – CES BOOTH N109: On Tuesday, Jan. 7th Samaserve, a new full-service equipment sales and engineering consultancy, will present special demos of the Nipros LS-750 systemized 4K+X adapter and fiber optic system at the Canon USA CES Booth N109 (Central Hall.) Developed to help broadcasters, production companies and cinematographers extend the working life of their camera investments; the camera-agnostic Nipros System is a cost effective, fiber transmission solution for virtually any camera on the market today.

West Coast-based Samaserve Exec. Partner/Co-Founder Sal Sandoval reports the Nipros LS-750 system drew extremely positive response from production pros at the recent Band Pro event in Burbank.

“Attendees were impressed with the flexibility and ease of operation of the Nipros LS-750 fiber optic system and accessories. Designed to expand 4K video capabilities beyond digital motion picture and high-end TV production, the system generated very positive comments, as did the Nipros HD LCD viewfinders and rigs,” Sandoval said. “We look forward to meeting many new and established friends at CES,”

Formed by three former top Sony Execs, Bob Ott, Sal Sandoval and Mel Medina, with CFO Vincent Tuzzio, Samaserve is an innovative, Ramsey, NJ-based sales, technology marketing, service and support firm, focused on providing clients with future proofing production options.

Photo: The Nipros Fiber Optic System on display at Canon USA CES Booth #N109 Jan. 7, 2014

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Samaserve \ sam-ma-serve \ n 1 An enabler 2 : Sole authorized Sales, Marketing, Service and Support arm for the entire Nipros (nee- pros) range of broadcast and professional digital video production technology 3 : Samaserve offers 3 a : systemized, 2K, 4K, HD-compatible and SD camera solutions 3 b : deep product knowledge 3 c : proactive, cost-effective, future-proofing counsel 4 : connectivity via www.samaserve.com

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CHICAGO SYMPHONY ORCHESTRA INAUGURATES NEW MULTI-PURPOSE WSDG CONTROL ROOM

CHICAGO: For over 120 years, the Chicago Symphony Orchestra has reigned as one of the world’s greatest classical music ensembles. In a move to upgrade their recording, broadcast and streaming capabilities, Marc Geelhoed, chief of the CSO’s CSO Resound record label, commissioned leading recording engineer/producers Tim Martyn and Shawn Murphy to form a design team to revamp the control room which has long served as the CSO’s technical hub.

A multiple Grammy winner, and owner of Phoenix Audio LLC based in Glen Rock NJ, Martyn has served as Technical Director of the Boston Symphony Orchestra’s Tanglewood Festival for 30 years. Oscar and Grammy-winning, film-scoring engineer Shawn Murphy, has worked with such artists as James Newton Howard, Danny Elfman and John Williams on films ranging from The Bourne Legacy, Star Wars and Indiana Jones to Jurassic Park.

Cognizant of the compressed time frame and technical constraints of the project, Martyn and Murphy turned to the Walters-Storyk Design Group as architectural and acoustical collaborators. “I’ve worked with John Storyk on a number of studio projects, and knew they had the creative skills and technical knowhow to redesign CSO’s control room within the limited construction window and budget allotted for this critical turnaround,” Martyn said.

WSDG Project Manager Matthew Ballos reports that their initial site visit to CSO’s 320 SF control room immediately inspired a key design point. “John Storyk and I agreed that the path to reconfiguring this 16′ wide x 20′ long room was to change its orientation from center line (rear wall) access to right rear corner. Shifting the position of the entrance immediately enabled us to improve the ‘sweet spot;’ introduce a comfortable client work area, and develop additional space to accommodate the CSO’s active CD duplication service for conductors and guest artists.” In addition to creating a custom suspended ceiling cloud and wall treatments, WSDG supervised custom millwork for the mixing desk and related cabinetry.

Designed to accommodate live recording, broadcast, streaming and post-production, the new CSO control room and recording system features Merging Technologies’ Pyramix DAWs and Horus Mic preamps and converters; a Yamaha DM2000 console; and B&W and Classé Monitors and power amplifiers. In addition, the orchestra made a serious commitment towards upgrading their microphone inventory, with new mics by Schoeps, Sennheiser, and Neumann.

“We could not be more pleased with the vastly improved appearance and functionality of our redesigned control room,” Marc Geelhoed remarked. “Tim and Shawn coordinated a remarkable team effort. Our new WSDG room is a success on every level. Our listeners and fans will clearly benefit as much as our technical staff from this new facility.”

“As an ardent enthusiast of classical music, I have an abiding love for the Chicago Symphony Orchestra and their inspirational Music Director, Riccardo Muti,” John Storyk concludes. “We were honored to contribute to this important project.”

Photo 1. Chicago Symphony Orchestra Control Room revamped by WSDG. Photo by Harvey Tillis

Photo 2. Chicago Symphony Orchestra Hall. Photo by Todd Rosenberg

Photo 3. Chicago Symphony Orchestra Center. Photo by Jim Steere

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Walters-Storyk Design Group has designed over 3000 media facilities worldwide. Credits include Jimi Hendrix’s 1969′s Electric Lady Studios; NYC’s Jazz At Lincoln Center and Le Poisson Rouge; broadcast facilities for The Food Network, ESPN, and WNET; major education complexes for NYU and Berklee College of Music Boston and Valencia, Spain; media rooms for Hoffman La Roche, and other corporate clients. Recent projects include NYC’s TEC award winner Jungle City Studios and private studios for Green Day, Jay-Z, Timbaland’s Tim Mosley, film composer Carter Burwell, Aerosmith, Bruce Springsteen and Alicia Keys. WSDG principals John Storyk (an adjunct professor at Berklee College,) Beth Walters, Sergio Molho and Dirk Noy lecture frequently at universities and industry events, and contribute regularly to industry publications.WSDG has collaborated with such noted architects as Frank Gehry, Rafael Vinoly, Norman Foster, Oscar Niemeyer, Phillipe Stark and Nicholas Grimshaw. WSDG is a seven-time winner of the prestigious NAMM TEC Award for outstanding achievement in Acoustics/Facility Design. The firm maintains offices in NY, SF, Miami, Buenos Aires,Belo Horizonte, Basel, Beijing, Barcelona, Mexico City and Mumbai.

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INDUSTRY LEADERS FORM SAMASERVE

Samaserve \ sam-ma-serve \ n 1 An enabler 2 : Sole authorized Sales, Marketing, Service and Support arm for the entire Nipros (nee- pros) range of broadcast and professional digital video production technology 3 : Samaserve offers 3 a : systemized, 2K, 4K, HD-compatible and SD camera solutions 3 b : deep product knowledge 3 c : proactive, cost-effective, future-proofing counsel 4 : connectivity via www.samaserve.com

RAMSEY, NJ: Three leading industry pros, Bob Ott, Sal Sandoval and Mel Medina, have joined forces with financial expert Vincent Tuzzio, Jr. to form Samaserve, a sales and service company that is taking an innovative approach to providing broadcast and professional digital cinema, television studios and mobile video production companies with first tier production consulting, technology sales, support and service.

With a combined 80+ years of experience in product development and support, long-time Sony execs Ott, Sandoval and Medina have all been directly involved with the introduction of such seminal digital technologies and popular formats as Universal Betacam, DVCAM, HDV, XDCAM, the PMW F3, F5, F55 and, OLED monitors. The Samaserve team’s Pro Audio credentials include overseeing marketing of DAT and solid-state digital recorders, the MDR professional headphone series and Pro Mini Disc.

“We all share a common philosophy about developing a business that would offer superior products, provide peerless support to broadcasters, production companies and cinematographers, and establish an indispensible link to the manufacturers,” Ott said. “Our concept was, ‘Customer First, and, ‘Differentiate our customers’ sales experience with extraordinary service and support.”

Rather than trying to develop a new technology in search of an application, Samaserve has focused its efforts on the thousands of camcorders and shoulder-style cameras already in the market. And, they have developed a method to extend the productive life expectancy of those investments. After surveying the industry, they aligned their sales/marketing, production and support expertise with the new Nipros, (nee- pros) product line of camera accessories popular throughout Asia. The products are manufactured by Nippon Video Systems (NVS), in Japan, which has pioneered camera rigs and accessories that enable any ENG/EFP or DSLR type camera to be operated within a multi-camera studio / stadium environment or digital cinema set.
“The need to take studio cameras and camcorders out of that environment and use them in the field or elsewhere, is now a serious necessity, because professionals need to get the most bang for their camera buck,” Ott said. “These are tough economic times. We understand that video pros need to accomplish more with their existing resources. Nipros camera rigs and signal converters are the perfect solution to that equation.”

“Nipros is completely in sync with our philosophy,” Medina said. “Since the mid-1990’s, their product line has performed far above the expectations of its customers. Nipros technology is designed to deliver top broadcast / cinema quality, they are camera-agnostic, ergonomically ideal for the professional user, and ruggedly built to handle the hard knocks of real world production. Our alliance [with NVS] and shared perspective on the industry is particularly robust. Co-development of meaningful new products is a foundation of our relationship,” Medina adds.

“The Nipros product line was inspired by the clear understanding of client needs and the development of products that meet and exceed those needs,” Ott said. “We are venturing into areas with our flagship product, the LS-750 Fiber Optic Adapter, which offer true 4K operation using accepted industry standards, and provides four HDSDI 3G signal paths plus an additional HDSDI 3G connection. The LS-750 anticipates the need within the nascent 4K production and broadcast industries for shooting a 4K and HD image simultaneously; e.g. 4K/HD simulcast broadcasts.

“Nipros gives camera operators all the tools they need, and every one of those tool controls is operator-selectable,” Sandoval said. Samaserve is committed to supporting and servicing our customers, understanding their needs, and providing the best solution to fit their usage. Basically, do the right thing at the right price.”

Bringing a new product line to the Americas can be a daunting task but the all-pro Samaserve team knew a good thing when they saw it. And now they’re ready to share it with the industry.

Photo 1. Samaserve co-executive partners Bob Ott (left) and Mel Medina on set with Nipros LS-750 systemized camera-agnostic solution. Not pictured are CFO Vincent Tuzzio, and west coast-based executive partner Sal Sandoval.

Photo 2. Samaserve CFO Vincent Tuzzio, Jr.

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Samaserve headquarters is located at 55 Grant Street, Ramsey, NJ 07446. Phone (973) 551- 0391 www.niprosam.com

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LAKEHOUSE RECORDING STUDIOS – A LOCUS FOR ASBURY PARK MUSIC CREATIVITY

WSDG Studio Designed As Lynchpin For Multi-Faceted Music Collective

ASBURY PARK, NJ: In a world where dreams come easy, but are tough to fulfill, producer/songwriter Jon Leidersdorff has caught a golden ring. Committed to building a cohesive infrastructure for the music scene in his hometown, Leidersdorff discovered an abandoned warehouse in downtown Asbury Park, and envisioned it as a multi-purpose center for a collective of music business locals. Investing his own savings and securing a Small Business Association (SBA) loan from the local Asbury Park Community Bank, Leidersdorff called the Walters-Storyk Design Group to create his Lakehouse Recording Studios as the lynchpin for the complex.

“I’d recorded in Storyk-designed studios, and knew if I ever had the opportunity to build my own, that John Storyk would be my first choice designer,” Leidersdorff says. “When John and WSDG Project Manager Matt Ballos came down for their initial site visit they clearly had their work cut out for them, but they came up with amazing ideas.

Built in the 1920’s, and converted to a warehouse in the 1960’s, the building required a gut renovation to maximize its potential. “We took advantage of an opportunity to dramatically increase its flexibility, by turning its 10,000 sq. ft. footprint into an 15,000+ sq. ft. structure,” Matt Ballos reports. “Instead of adding a new floor to the roof, we opted to grow down. The key was to eliminate the ground floor truck entrance, and drop the floor 7 ½ feet. By sinking steel girders to support a 6” thick concrete slab at the 16 ft. height, we created an entirely new 5000 sq, ft, 2nd floor, which Leidersdorff split with the Lakehouse Music Academy (LHMA.) This rock solid, acoustically isolated space was ideal for the recording studios, an apartment/lounge, and the school. We then developed what became the third floor into rehearsal rooms, and additional offices.”

Lakehouse Studios offers a 740 sq. ft. North Studio with a 400+ sq. ft. variable acoustics outfitted Live Room and a 440 sq. ft. Control Room capped by a rectangular, fabric covered ceiling cloud with triangular wings, custom designed by Ballos. North Control features a vintage Neve 8024 Console, Augspurger GA115V Monitors, Protools HD 3 Accel and an extensive arsenal of outboard gear. The South Studio features a 300 sq. ft. Control Room, SSL Matrix Console, Focal Twin6 BE and Yamaha NS 10 Monitors, Protools HD Native, a full complement of outboard gear and a 140 sq. ft. live room.

“We started doing warm up sessions in August, and suddenly found ourselves in an actual gig with staff producer Pete Steinkopf (The Bouncing Souls) and Canadian super group Organ Thieves. They recorded their entire album in just eight days, and were totally blown away by the sound, look and feel of the studio,” Leidersdorff reports. “Members of the Organ Thieves have worked with producers Rick Rubin and Jack Joseph Puig in some of the best studios in the world, and they’ve been sending great clients to Lakehouse ever since those sessions.
“Asbury Park has a rich and varied musical history that runs the gamut from John Phillip Sousa to Bruce Springsteen and Jon Bon Jovi,” Leidersdorff points out. “We were fortunate to find a number of like-minded, music-related locals to rent space in the building. Russo, one of the finest independent music stores in the country; Bands On A Budget, a leading music merchandise shop; Holtz Video and Photography; CoWerks, a shared office space for music industry professionals; LHMA, an innovative music performance school and, to keep all the juices flowing, Mumford’s Café. We all share a love of music and, a desire to turn this part of Asbury Park back into a thriving business district. We were approached by Monmouth University to do a weekly lab in our studio, and we’re booking sessions with local, national and international artists. We’re both realists and optimists, and with a WSDG designed studio, we’re prepared for anything.”

“It’s gratifying to find a talented artist/businessman like Jon Leidersdorff prepared to make dual commitments to his hometown and his art,” John Storyk concludes. The home studio we built recently for Bruce Springsteen isn’t too far from Lakehouse. This area is blossoming with energy and talent, we’re delighted to have played a role in its revival.”

Photos:

1, Lakehouse Studios Lounge/Guitar Wall
2, Lakehouse Studios North Control (front)
3. Lakehouse Studios North Control (rear)
4. Lakehouse Studios South Control
5. Lakehouse Studios Live Room
6. Lakehouse Studios Live Room


Photos by Holtz Photography

###

Walters-Storyk Design Group has designed over 3000 media facilities worldwide. Credits include Jimi Hendrix’s 1969’s Electric Lady Studios; NYC’s Jazz At Lincoln Center and Le Poisson Rouge; broadcast facilities for The Food Network, ESPN, and WNET; major education complexes for NYU and Berklee College of Music Boston and Valencia, Spain; media rooms for Hoffman La Roche, and other corporate clients. Recent projects include NYC’s TEC award winner Jungle City Studios and private studios for Green Day, Jay-Z, Timbaland’s Tim Mosley, film composer Carter Burwell, Aerosmith, Bruce Springsteen and Alicia Keys. WSDG principals John Storyk (an adjunct professor at Berklee College,) Beth Walters, Sergio Molho and Dirk Noy lecture frequently at universities and industry events, and contribute regularly to industry publications.WSDG has collaborated with such noted architects as Frank Gehry, Rafael Vinoly, Norman Foster, Oscar Niemeyer, Phillipe Stark and Nicholas Grimshaw. WSDG is a seven-time winner of the prestigious NAMM TEC Award for outstanding achievement in Acoustics/Facility Design. The firm maintains offices in NY, SF, Miami, Buenos Aires,Belo Horizonte, Basel, Beijing, Barcelona, Mexico City and Mumbai.

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