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ITI Creates Definitive Martin Audio Club System For Verboten

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ITI Audio, designer of award-winning systems for clubs such as Washington DC’s U. Street Music Hall, have achieved what they consider to be their “best work” using Martin Audio loudspeakers and line array enclosures at Verboten in Brooklyn, New York.

In less than a year, Verboten has quickly become one of the leading clubs in what Time Out New York calls “New York’s new clubland paradise,” Brooklyn’s Williamsburg section. With a hard-edged, post-industrial exterior, Verboten’s overall aesthetic is dark, unfinished steel and wood. The music, described on their website as “underground dance music in all its forms,” includes house, techno, deep house, bass music, live electronica, indie dance and nu disco.

With a 20-year history in the dance music promotion business, owners Jenn Schiffer (booking and operations), her husband/partner John Perez (A&R and promotions) and co-owner Michael Roche (director of production), have created the ideal permanent venue for the most evolved expression of dance music, culture and lifestyle in the 10,000 square-foot former metal shop.

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Bill McClure, a principal at ITI Audio, describes what the owners were originally looking for: “When they came to us, they wanted audio to be the primary focus for the space, which was refreshing.”

Verboten consists of the larger Control Room, designed for showcase dance music events, concerts and private parties, which has skylights, acoustic ceiling panels, panoramic edge-blended projection, raised seating areas, and a sprung wooden dance floor from a warehouse once owned by Thomas Edison.

The room’s elaborate Martin Audio sound system is capped off by two hangs of eight W8LM line array cabinets and two W8LMD downfill boxes with four WMX hybrid folded horn subs and two W8VDQ three-way enclosures for rear fill¬¬. Five WS218X sub-bass systems form the sonic centerpiece for the room.

As Bill explains, “There’s something about those incredibly reliable Martin Audio bass bins, they just work better than other stuff available in the market today. They can get super-loud, take a beating, and they have a super-nice frequency response. The musical tone and percussive feel are way better than the competition. That’s why we use WS218X’s pretty much for every club we do.

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“The system has a lot of horsepower with really good coverage and the Martin Audio line array is ideal for concerts, because the owners wanted increased and deeper coverage as they book more live artists in the future. The W8LM and W8LMD’s are hung in front of the WSX hybrid folded horn subs, which are awesome by the way. I love the way they sound.

“The two hangs are on both sides of the stage/DJ booth,” he continues, “which is completely modular so the stage can get pulled down and configured in many different ways. We actually put a pair of H3H+s on a trolley system on the stage, so if you move the DJ booth, the speakers can be moved to accommodate that. The monitors can slide from the center of the stage all the way out to stage left or stage right to accommodate different configurations. The H3H+’s sound is clear with a lot of punch and that nice dance club low-mid resonance.”

With the concentration of subs in the room, directly under the DJ’s, turntable feedback was a natural concern. As Bill points out, “while the WS218X sub bass cabinets do a great job delivering the energy on to the audience area with very minimal wasted energy, we needed a modular work surface/DJ booth that would provide acoustic isolation for the turntables, have a removable/changeable facade, include cable pass through, and be made in four identical sections 5′ wide and no more than 24″ deep. As no such thing existed, we designed a custom solution. After many calculations, a little tweaking, and some in the field engineering, we were able to deliver a finished product that was highly effective at mitigating feedback, unique and aesthetically pleasing.”

Adjacent to the Control Room is the Cabaret Bar ostensibly designed for day parties, art shows, cabaret, burlesque, karaoke and smaller weeknight events with a restaurant, sound absorbent curtains, neon chandeliers, overstuffed leather banquettes, a burned concrete bar and a Martin Audio sound system comprised of eight AQ15 compact full-range systems and 12 Blackline H3H+, three-way bi-amp fully loaded horns.

In addition to the loudspeakers, the overall system includes Martin Audio MA3.0. MA5.2K, MA9.6K and MA12K amplifiers; BSS Soundweb digital signal processing; a Midas fixed input rack, and two Cranesong HEDD A-D converters.

Asked about their client’s specific needs for the system, Bill responds, “Obviously, the system had to be able to crank, but the owners were more focused on smooth, even coverage with clarity and consistency throughout the venue. They wanted it to sound good in as many places as possible without overspending. To that end, they approved the purchase of a bunch of amplifiers to control the sound system, so that it performs really consistently at different volume levels with bass presence everywhere in the club. The sound can be sourced for both rooms, or they can have independent sources in both rooms. There’s a big set of steel doors between the two rooms, so bleed through isn’t bad.”

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Explaining some of the system’s subtleties, Bill adds, “HEDD A-D is a stereo in/stereo out digital audio converter that converts analog to digital or digital to analog, depending on how you want to use it. We’re taking the output from the DJ’s, converting it to digital and then going digitally into four or five BSS processors from the Cranesong while clocking all the digital audio to the Cranesong as well, which give us a more robust sound.”

With the system in place and the club filling both rooms every weekend and most weeknights, we were curious how his clients were responding the Martin Audio system.

“The owners love it, they’re very pleased,” Bill concludes without hesitation. From the beginning, my partner Adam Weiner and I felt this was an opportunity to do our best work in terms of the outcome, overall sound quality and performance, and we definitely did that with this project.”

For more about Martin Audio, please click to www.martin-audio.com.

About Martin Audio®
Founded by audio engineer David Martin in 1971, Martin Audio pioneered the use of all-horn-loaded bass designs in world-class touring loudspeaker systems for groups such as Pink Floyd, ELP and Supertramp. Located outside of London, Martin Audio now embodies a sophisticated mix of acoustic design, research, mathematical modeling and software engineering for a wide range of products in the installation, cinema and touring sound markets.

CAD Expands Studio Line With MH210 Headphones

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Solon OH––CAD Audio is expanding its comprehensive studio headphone line with the new, precision-built MH210’s.

Featuring a closed-back, circumaural design, the MH210’s are equipped with high output 40mm neodymium drivers for a powerful sound and an extended frequency response with exceptional detail, clarity and articulation.

Available in black (MH210) and white (MH210W), the MH210’s feature ultra-soft leather earpads outfitted with high density memory foam to ensure hours of fatigue free listening comfort and effective isolation from external noise.

Based on its sophisticated performance and wealth of practical features, the MH210’s are an ideal choice for project and studio recording, DJs and general-purpose playback for anyone who appreciates sonic accuracy, musicality and comfort.

Specifications
Frequency Response: 15Hz – 22kHz
Sensitivity: 100dB
Driver: 40mm Neodymium
Impedance: 38ohm
Power Handling: 1000mW

For more information about CAD Audio, please call 800.762.9266 or visit cadaudio.com

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Martin Audio MLA At First FREQ’ender Dance Festival In Singapore

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EXPO AV-INSYNC (EAI) were chosen to provide full technical production for the first ever FREQ’ender dance festival in Singapore, and the company wasted no time in specifying its Martin Audio MLA system for the two day event.

The event was held at Infinite Studios and promoted by Limited Edition Concepts (Singapore), with 4,500 people attending over the weekend.

The festival was split into two distinct days: the first (in conjunction with Halloween) was named Freq’show, which made way on Day 2 for Mekanika, produced by international Trance Festival brand, Godskitchen

EAI managing director, Gerard Rodrigues, confirms that his company had recommended the MLA system. “The end result was that everyone, including the promoters, really felt the music and were amazed at the audio quality. They were really blown away.

“The MLX subs also became a talking point for many of the AV industry professionals who attended the gig as well.”

EAI kept the same rig in place for both days, with hangs of eight elements per side (plus a single MLD Downfill). The 12 MLX subs were ground-stacked in configurations of 2 + 4 + 4 + 2.

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In addition the company supplied eight W8LM Mini line arrays and four WS218X subs as a potent DJ monitor system.

Limited Edition Concepts’ director and co-founder, Godwin Pereira was certainly impressed. “With EXPO AV’s experience, it was easy to get the best out of the MLA system, and the sound behaved superbly in the 18,000 square foot sound stage. It was warm and non-intrusive, producing little in the way of ‘noise’; instead, it delivered purity, clarity and a whole lot of thump!”

In addition to what Rodrigues describes as “the awesome sound”, he says the audience was also treated to lighting and projection mapping during the festival.

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The event featured global acts covering electro, trance, house, techno and many other genres, including Hot Chip, 2ManyDJs, GlowInthedark and Marco V, along with over 20 live performers and dancers from Taiwan, Singapore and Malaysia.

For more about Martin Audio, please click to www.martin-audio.com.

About Martin Audio®
Founded by audio engineer David Martin in 1971, Martin Audio pioneered the use of all-horn-loaded bass designs in world-class touring loudspeaker systems for groups such as Pink Floyd, ELP and Supertramp. Located outside of London, Martin Audio now embodies a sophisticated mix of acoustic design, research, mathematical modeling and software engineering for a wide range of products in the installation, cinema and touring sound markets.

RMB Audio Eliminates Reflections With MLA Compact

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Raleigh, NC––Tasked with providing audio for 11 concerts in a row at Dorton Arena featuring artists ranging from Vanilla Ice to comedy artist James Gregory, country stalwart Trace Adkins, Gospel luminary Tamela Mann and Christian Rock’s Newsboys, RMB Audio already faced a daunting assignment at this year’s NC State Fair.

Factor in the arena’s demanding acoustic environment, and the task became even more challenging. As RMB’s Systems Engineer Roger Dennis drily points out, “It’s got everything you want; concrete, glass, steel, and hard wooden seats. Plus the arena’s an oval, so it’s reflections galore.”

Fortunately, the RMB Audio team came equipped with a Martin Audio MLA Compact system to better control the sound in the hall and eliminate reflections. “The MLA Compact system allowed us to stop the coverage just before it hits the glass in the rear and on the sides of the room,” Roger specifies. “The system’s output control is really precise. It made our job a lot easier while improving the sound quality for all of the acts and the audience.”

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The actual system consisted of a main hang with 12 MLA Compact enclosures per side, a side hang with 8 MLA Compacts per side, and 6 Martin Audio W8LMD (downfill) as lip fill. Ample low end was provided by 12 DSX subs ground-stacked in two rows of 6 standing on end with the two outer enclosures slightly angled out.

Asked about the MLA Compact’s other attributes, Roger points out the enclosure’s lighter weight and wider dispersion, but the main advantage is still its output control capability.

“It used to be when you had someone speaking into a microphone in the arena, the reflections would kill all speech intelligibility. With MLA, that’s not a problem. When we first brought it into Dorton three years ago it was quite a shock. Now that we’ve switched to MLA’s for outfill to kill the reflections coming off the glass, the clarity for spoken word has continued to improve dramatically.

“Everyone was pleased with the system, adds Dennis, “especially Newsboys FOH Engineer John O’Neal who was very impressed with what we could do with the rig because he’s been in Dorton before with an older system. One of his last comments to me during this show was ‘everything from 300Hz and above is completely clear. We could hear everything.’ John and I walked the entire venue during the soundcheck as did several engineers who put their head right next to the glass, and they said it sounded exactly the same as it did down at the mix position.

“That’s one of the key things the MLA does that other systems don’t. It optimizes for the audience, not the room. The quality of the coverage is consistent from the front of the stage all the way to the back of the arena.”

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Summing up, Roger adds, “We’re going to UNC Memorial Hall on the campus of University of North Carolina, a 1600 seat proscenium theater with a really prominent balcony face that is a problem in terms of generating reflections back onto the stage. The MLA Compact allows us to steer around that balcony; we can just slice that section out of the vertical coverage. We’ve been able to make it so accurate that you can literally stand up out of a seat and you’re out of the coverage. It’s really amazing.”

For more about Martin Audio, please click to www.martin-audio.com.

About Martin Audio®
Founded by audio engineer David Martin in 1971, Martin Audio pioneered the use of all-horn-loaded bass designs in world-class touring loudspeaker systems for groups such as Pink Floyd, ELP and Supertramp. Located outside of London, Martin Audio now embodies a sophisticated mix of acoustic design, research, mathematical modeling and software engineering for a wide range of products in the installation, cinema and touring sound markets.

Encompass AV Outfits Irish Alehouse With Martin Audio

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The product of a complete renovation and remodeling on the site of an old restaurant near Orland Park Mall in suburban Chicago, the Square Celt Alehouse and Grill features an extensive Martin Audio sound system courtesy of Encompass AV.

A popular sports bar, restaurant and part-time club destination, the Square Celt is run by a family that owns seven other Irish-themed bar/restaurants around Chicago, all known for exceptional audio and video capability.

Encompass AV President Tim Pickett describes the layout: “There are two major rooms, a large bar area, and a dining room with another big bar and lots of booths with tables. We were tasked with providing the sound and video systems, as well as security cameras and some of the architectural lighting.

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“The owners insisted on Martin Audio from the get-go because they wanted a very high quality sound that was reliable and would last,” Tim explains.

“We used 26 Martin Audio AQ8’s mounted on the walls and beams throughout the site. The whole place has lowered ceilings with lots of trim, soffits and beams to give it the feel of an old Irish pub. We mounted the speakers strategically in the best places we could put them for optimal sound quality.

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“There are also two AQ28s where the owners planned a dance area in the main dining room. We supplemented those with two AQ210 subs plus two F12+ and four S15+ subs for maximum low energy reinforcement in that area. They bring in a DJ on Friday and Saturday nights, so they wanted the place to have a nightlife with a system they could crank up and really feel the music, which we accomplished with the Martin Audio subs.”

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The audio system also includes Lab Gruppen E12:2 and E4:2 power amplifiers along with Symetrix Jupiter 8 standalone DSP processing. Square Celt’s expansive video system, so critical to any modern sports bar, starts with a four-panel video wall consisting of large Philips 55” displays in the bar/dining room and an eight-panel video wall made up of Philips 46” displays in the bar area. There are also 14 Sharp 70” displays and 16 55” LG displays with the whole system run by a Vivitek D5190HD 1080p 3D multimedia projector.

Summing up the audio system’s impact, Tim adds, “The owners think the sound is ‘even, clean and crisp.’ They definitely got more than they expected with Martin Audio and it’s flexible enough to give them everything they need in terms of volume, coverage and sound quality. Plus the system is easily capable of transforming the dance area into a real nightclub just by cranking up the volume. They couldn’t be any happier with the choice they’ve made.”

For more about Martin Audio, please click to www.martin-audio.com.

About Martin Audio®
Founded by audio engineer David Martin in 1971, Martin Audio pioneered the use of all-horn-loaded bass designs in world-class touring loudspeaker systems for groups such as Pink Floyd, ELP and Supertramp. Located outside of London, Martin Audio now embodies a sophisticated mix of acoustic design, research, mathematical modeling and software engineering for a wide range of products in the installation, cinema and touring sound markets.

Dolynchuk Named Senior Product Manager, Infrastructure

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Fairfield, NJ––Middle Atlantic Products has appointed Paul Dolynchuk as Senior Product Manager, Infrastructure. In this new position, Dolynchuk will be responsible for the category’s long-term sales strategy and optimization of profitability and growth.

Prior to joining Middle Atlantic, Dolynchuk served as a Marketing Director at Pitney Bowes and has held marketing, sales and finance positions at OfficeMax and Boise Cascade. He has a BBA in Management/Pre-Law from Ohio University and an MBA in Marketing/Finance from the Kelley School of Business at Indiana University.

Commenting on Dolynchuk’s appointment, Tim Troast, Middle Atlantic Director of Product Management said, “Paul is an innovative business leader who has demonstrated his ability to deliver multimillion dollar growth strategies for respected brands through the introduction of innovative products and strategic marketing campaigns. His leadership, business analysis and passion for the customer make him a natural fit for the Middle Atlantic team.”

For technical specifications and in-depth information about Middle Atlantic Products, please click to www.middleatlantic.com or call 1.800.266.7225.

Middle Atlantic Products has been part of the Legrand group since its acquisition in 2011.

Legrand is the global specialist in electrical and digital building infrastructures. Its comprehensive offering of solutions for use in commercial, industrial and residential markets makes it a benchmark for customers worldwide. Innovation for a steady flow of new products with high added value and acquisitions are prime vectors for growth. Legrand reported sales of close to $5.8 billion in 2012. Legrand has a strong presence in the North American market, with a portfolio of well-known product lines that include Cablofil, Electrorack, Middle Atlantic, NuVo, On-Q, Ortronics, Pass & Seymour, Vantage, Watt Stopper and Wiremold. The company is listed on NYSE Euronext and is a component stock of indexes including the CAC40, FTSE4Good, MSCI World, ASPI and DJSI (ISIN code FR0010307819). www.legrand.us

Martin Audio Debuts PSX Powered Subwoofer

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Waterloo, ONT––The PSX is a companion self-powered subwoofer for the DD6, XD12 and XD15 full-range loudspeaker systems. Featuring a powerful 15”/4” voice coil, long-excursion driver in a very compact reflex-ported enclosure, it houses two channels of Class D amplification, one channel for itself and one channel to power an XD12, XD15, or up to three DD6’s.

The PSX’s Class D amplifier section produces a total peak output of 2400W, with 1400W allocated to the 15” subwoofer and 1000W to drive the associated full-range system. Its lightweight, switched-mode power supply auto-ranges to global mains voltages from 100 to 240V 50/60Hz, and Power Factor Correction smoothes out the mains current draw over the whole of the AC waveform. The operating range of the PSX is 48Hz to 150Hz, with a peak SPL capability of 136dB at one meter.

Onboard DSP performs delay, crossover and EQ functions, while the PSX plus full-range system can be controlled and monitored from a laptop or wireless tablet PC via intuitive VU-NET™ proprietary software. PC connection can be made directly via micro USB, or via Martin Audio’s proprietary U-NET™ network and Merlin loudspeaker and network management system.

An important feature of the PSX is its Internal memory, which allows factory ‘plug-and-play’ or user-generated DSP preset ‘snapshots’ of the PSX/full-range combination to be recalled by means of a preset selector button on the rear panel, instead of using computer control.

The PSX’s tour-grade plywood enclosure is coated in hard-wearing polyurethane and its Declon® backed steel grille is pre-curved to resist deformation in the field. Practical features include a pole-mount fitting in the top surface, bar handles and protective skids. When stacked, the skids on the base of the upper PSX enclosure align with recesses in the top of the enclosure below.

FEATURES AT A GLANCE
• Compact subwoofer power plant for XD12, XD15 and DD6
• Low distortion, high-excursion 15” (380mm)/4” (100mm) voice coil driver
• 136dB peak output capability
• Onboard DSP, networking and Class D amplification (1400W sub + 1000W full-range)
• Switched-mode power supply with Power Factor Correction and global mains operation
• Tour-grade plywood enclosure with integral pole mount fitting
• Wheelboard and rain cowl options

APPLICATIONS
• Portable live sound for 100-400 people
• Smaller-scale theatre productions
• Corporate AV events
• Meeting halls and HoW

For more about Martin Audio, please visit martin-audio.com

About Martin Audio®
Founded by audio engineer David Martin in 1971, Martin Audio pioneered the use of all-horn-loaded bass designs in world-class touring loudspeaker systems for groups such as Pink Floyd, ELP and Supertramp. Located outside of London, Martin Audio now embodies a sophisticated mix of acoustic design, research, mathematical modeling and software engineering for a wide range of products in the installation, cinema and touring sound markets.

Martin Audio OmniLine Solves Problems For St. Andrews Cathedral

Sydney, Australia––Wizard Projects, supported by the engineering team from Technical Audio Group (TAG) have installed a large 140-element Martin Audio OmniLine system in St Andrew’s Cathedral, Sydney. The system originally needed to be commissioned in time for the visit by the Duke and Duchess of Cambridge as part of their tour of Australia and New Zealand.

St. Andrew’s is the oldest cathedral in Australia and one of the city’s finest examples of Gothic Revival architecture; however such beautiful architecture comes at an acoustic cost with challenging reverberation times making clarity and evenness of coverage across the congregation a constant issue.

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Having struggled with a sound system that failed to deliver clear speech intelligibility and effective live music reproduction, the church’s decision to install a new system reached emergency status with the Royal visit at hand.

Ross Cobb, Director of Music at St Andrew’s, and Canon Chris Allan were given the job of bidding for design, installation and commissioning of a state of the art system with absolutely no compromise in sound quality––to be fulfilled in just two weeks.

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The task was awarded to Wizard Projects, led by senior engineer Michael Sheldrick with an electro acoustic design team of Glenn Leembruggen and David Gilfillan; the final piece in the jigsaw was the proven Martin Audio OmniLine micro line array, supplied by the manufacturer’s Australian distributor, Technical Audio Group.

Cobb had heard OmniLine in similar church installations and was impressed with the system’s consistent coverage, fidelity and low-key aesthetics.

The team identified a number of key design challenges: the church’s long RT time, sub bass placement and beam steering. The unusual logistics of church services involves a 360 degree presentation from the pulpit, a center transept area where choirs and clergy require sound reinforcement and a church where the congregation could sit anywhere at any service and expect perfect sound. On top of that, priests would move through the nave on headset radio mics with open mics for question and answer sessions.

Wizard’s design solution was to deploy an unprecedented 140 OmniLine elements (distributed over 22 hangs) along with six Martin Audio AQ212 dual 12 inch sub bass. Not only was the quantity of elements enormous but so was the DSP control.

Having used OmniLine in other reverberant environments they recognized that a unique aspect of the system is that it can be mechanically arrayed and aimed when used in passive mode but can also be deployed in an MLA [Multicellular Loudspeaker Array] active configuration.

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In MLA mode, each element in the array is separately amplified and processed using FIR filters, based on custom software. This enables the system to not only be mechanically and electronically steered, but allows consistent frequency response throughout the listening area without the lobing associated with straight columns.

OmniLine is used in a combination of active arrays for the critical areas and passive hangs for spot fill, distributed across 60 channels of 200W-per-channel amps.

The main Western Nave arrays include two banks of 12 active OmniLines with a further two banks of 10 active arrays for the outer northwest pews, while the Eastern Nave has two banks of eight active elements with a further four positions of six active OmniLine for the center of the transept.

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The sub bass system is floor mounted in two banks of three AQ212 with separate amplification and processing for each cabinet, which enables the low frequency to be electronically steered. According to TAG technical director, Anthony Russo, “Because OmniLine has such an extended and usable frequency response to 75Hz, the spectral balance between arrays and subs is even and consistent—a feature not normally associated with a compact array and large bass system.”

TAG also recommended advanced DSP and enabled the church to control the system with iPads, using custom designed GUI screens for simple services, or interfacing with the mixer and digital stage box for full scale services.

Other ingenious design features enable the pulpit’s local OmniLine, mounted a mere 19.6” above, to be ramped down, panned and re-EQed to its opposite partner array via the use of an under-carpet pressure mat whenever a priest uses the pulpit with a live mic. OmniLine’s smooth response is such that only 6dB reduction was required to achieve the pass mark required for gain before feedback criteria.

As Glenn Leembruggen commented, “OmniLine amazes every time we use it; the CAD and filtering predictions are absolutely usable; it’s an amazing engineering feat; there is nothing I have ever worked with that comes close to this product.”

And Canon Chris Allen added, “This has not only been an extraordinary effort but the compliments from the congregation on the clarity of the system are never ending.”

For more about Martin Audio, please click to www.martin-audio.com.

About OmniLine®
OmniLine is a versatile, micro-line array designed for installation in a wide variety of architectural environments. Its modular approach and scalability extend its use from foreground applications to sound reinforcement in large acoustic spaces. Intelligent software enables an array to be configured to deliver sound precisely over any vertical angle to fit the venue profile without spilling onto surfaces where sound is not required. Additionally, elimination of high-frequency side-lobes gives OmniLine the advantage over currently available DSP steered columns, making it suitable for high quality music reproduction as well as speech in large, reverberant spaces. Each array is constructed by connecting multiple modules. Up to 32 modules can be connected where both high output and vertical focusing down to low/mid frequencies are required. Smaller number of modules (down to 4) can be used for shorter-throw applications, where vertical focusing of the low/mid frequencies is less important. This scalability means that OmniLine can be used in a variety of applications. Visually, an OmniLine array is slim and unobtrusive, with soft lines that minimize its visual presence in an architectural environment.

About Martin Audio®
Founded by audio engineer David Martin in 1971, Martin Audio pioneered the use of all-horn-loaded bass designs in world-class touring loudspeaker systems for groups such as Pink Floyd, ELP and Supertramp. Located outside of London, Martin Audio now embodies a sophisticated mix of acoustic design, research, mathematical modeling and software engineering for a wide range of products in the installation, cinema and touring sound markets.

Cain Joins Middle Atlantic As Director of Sales Support

Wally Cain

Wally Cain

Fairfield, NJ––Middle Atlantic Products has appointed Wally Cain as Director of Sales Support. In this newly created position, Cain will oversee and manage the Customer Support, Technical Support, Inside Sales, Residential Support and Design Services departments.

Prior to joining Middle Atlantic, Cain spent nearly 10 years at Lastar’s Cables to Go (C2G), which became part of Legrand North America earlier this year. At C2G, Cain most recently served as Manager of Customer and Technical Support and Product Manager, Inside Sales Manager and Account Manager prior to that. His educational background includes a BS in Organizational Leadership from Wright State University.

Commenting on the new appointment, Dan Tarkoff, Middle Atlantic Vice President of Sales, said, “Wally brings a wealth of experience in Customer and Tech Support, Inside Sales and Product Management in the A/V industry. He’s had a highly positive influence as a key member of the management team at C2G.

“We are excited at the prospect of having Wally guide our Customer Support and Inside Sales teams to a new period of significant and sustained growth as we continue our promise of providing the highest level of support to our customers.”

For technical specifications and in-depth information about Middle Atlantic Products, please click to www.middleatlantic.com or call 1.800.266.7225.

Middle Atlantic Products has been part of the Legrand group since its acquisition in 2011.

Legrand is the global specialist in electrical and digital building infrastructures. Its comprehensive offering of solutions for use in commercial, industrial and residential markets makes it a benchmark for customers worldwide. Innovation for a steady flow of new products with high added value and acquisitions are prime vectors for growth. Legrand reported sales of close to $5.8 billion in 2012. Legrand has a strong presence in the North American market, with a portfolio of well-known product lines that include Cablofil, Electrorack, Middle Atlantic, NuVo, On-Q, Ortronics, Pass & Seymour, Vantage, Watt Stopper and Wiremold. The company is listed on NYSE Euronext and is a component stock of indexes including the CAC40, FTSE4Good, MSCI World, ASPI and DJSI (ISIN code FR0010307819). www.legrand.us

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Technotrix Acquires Martin Audio MLA For Improved Coverage

Technotrix

Chicago, IL––Specialists in Audio, Lighting, Staging and Rigging, Technotrix Inc. recently became a valued member of the growing worldwide MLA Network with the purchase of an MLA System 24.

The System 24, which consists of 14 MLA and 2 MLD (downfill) enclosures and 8 MLX subwoofers, was acquired prior to the summer festival season on July 1st and immediately pressed into service for the Taste of Chicago food and music festival, Summer Set Music & Camping Festival, Riot Fest in Chicago and a concert with The Replacements headlining in Minnesota.

Asked about the impact of the new system, Technotrix Senior Account Executive Kevin Kiefer responds, “The MLA technology is really exceptional. The system coverage is much better than anything we’ve ever used. For The Replacements concert, the last show at Midway Stadium in Minneapolis, we used a larger System 36 and the most noticeable thing was the phase coherence and stereo imaging. We were between 400 and 500 feet away from the PA and it sounded like listening to the concert in your living room.

The Replacements

The Replacements

“Apart from all of the control that you have over the volume and level of sound throughout the listening area,” Kevin adds, “is the area beyond that. With MLA, you can be sitting on a hillside beyond the audience area and the experience is much better than any other system we’ve ever heard.

“I have to say that the MLA system has performed exceptionally well in these outdoor environments so far. It met with a universally positive response this summer, especially at some of these other festivals where we’ve been able to hear the other large format systems that are out there. It’s very apparent with MLA, especially over large distances, how the coverage remains consistent throughout the entire listening area from front to back. This is something we noticed right away when evaluating the rig. MLA doesn’t act like a typical loudspeaker system.

“What I tell everybody is that the cellular drive in the design of the MLA is the technology destined to replace current line arrays as we know them. The system looks and rigs like a line array, but much the same way line arrays replaced conventional PA systems for over 95% of the large shows these days, cellular drive will eventually replace line arrays. Once you do festivals with MLA, other systems just don’t sound right.

“We’re trying to educate our clients as to all the stuff we can do with this system that no one else can do,” Kevin concludes, “and it takes time to have people understand these capabilities are even available to them because they’re so advanced.”

Technotrix team photo caption:
From the left: Brian Levy, Andy Kuhlmann, Rosie, Matt McQuaid, Kevin Kiefer, Michael Schroeder, Brent Bernhardt, Beau and Chris Bonifas

For more about Martin Audio, please click to www.martin-audio.com.

About Martin Audio®
Founded by audio engineer David Martin in 1971, Martin Audio pioneered the use of all-horn-loaded bass designs in world-class touring loudspeaker systems for groups such as Pink Floyd, ELP and Supertramp. Located outside of London, Martin Audio now embodies a sophisticated mix of acoustic design, research, mathematical modeling and software engineering for a wide range of products in the installation, cinema and touring sound markets.

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