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Uniting the Audience: The Martin Audio Experience

Martin Audio Installation/MLA Ad

For many years Martin Audio has flourished under the memorable tagline, ‘The Martin Experience’. But actually defining what that is, and what it means to the industry, has been less clear. After reviewing at length Martin Audio’s increased profile in the industry today—and its ambition for the future—the company is about to unveil precisely what that ‘experience’ is all about.

James King, Marketing Director, explains. “After a lot of soul searching to define what lies at the heart of the brand, what quickly emerged was the importance of the audience experience. It’s what the company has been doing for over 40 years, from enabling ‘supergroups’ of the ‘70s to be able to play to larger audiences and be heard properly for the first time, through to MLA and its superlative consistency of coverage.

“The audience is central to the industry’s success, so creating exciting sound that envelops all of them and delivering truly memorable shared moments ensures better quality tours and more sell-out venues, be they bars and clubs, houses of worship, theaters or auditoriums. That’s the essence of the Martin Audio experience, and we summarize it as uniting the audience.”

Jason Baird, R&D Director adds, “The goal of delivering the Martin Audio experience to each audience member, led us to develop our patented Multi-cellular technology. First implemented in MLA, this has become renowned for its out-of-the-box coverage consistency, while still preserving all of the dynamics and projection of our signature horn-loaded approach. The future promises the development of this philosophy and technology into more and more of our market segments.”

Simon Bull, Director of Sales, went on to say, “Our customers have been asking for Martin Audio to communicate its values and create greater awareness and consideration for our touring and installation solutions. Uniting the audience does just that.”

To help illustrate and communicate the thinking, a series of print ads and brand video are being deployed, alongside a refreshed website www.martin-audio.com, featuring new case study materials.

Anthony Taylor, Managing Director, had the final word, “We’ve been looking at ways of communicating, really for the first time, exactly what makes Martin Audio tick, and to build on our recent growth and technology success in the marketplace. With ‘uniting the audience’ underpinning our philosophy and all that we do, I’m confident that our customers, FOH engineers, rental companies, production managers, system integrators and installers will also be able to take a fresh look at Martin Audio and understand how our experience provides them with better solutions for their different needs.”

For more about Martin Audio, please click to www.martin-audio.com.

About Martin Audio®
Founded by audio engineer David Martin in 1971, Martin Audio pioneered the use of all-horn-loaded bass designs in world-class touring loudspeaker systems for groups such as Pink Floyd, ELP and Supertramp. Located outside of London, Martin Audio now embodies a sophisticated mix of acoustic design, research, mathematical modeling and software engineering for a wide range of products in the installation, cinema and touring sound markets.

Starlight Express Celebrates 25th Anniversary With Martin Audio MLA Compact

When the updated production of Starlight Express opened at Bochum, Germany’s Stadionring—celebrating 25 years since its premiere performance at the specially constructed ‘Starlight Express Theater’ in 1988—it featured Martin Audio’s award-winning Multi-cellular Loudspeaker Array (MLA) platform for the first time.

Advertising itself as “the fastest musical in the universe” it fell to sound supervisor Riccardo van Krugten and system engineer/installation manager, Georg Hentschel to supercharge the next generation production while remaining faithful to Martin Levan’s original sound design.

Hentschel was already familiar with Martin Audio’s pioneering system, since his company (LiveAudio) has owned an MLA rig since May 2011. He later attended the world launch of the second-generation MLA Compact in London, and it is the smaller system that his company has now installed for this production.

Overseeing the sound in Bochum since early 2010, Riccardo van Krugten was eager that the production remained faithful to a single system to cope with the fast roller skating action. “We wanted a stereo set-up for the orchestra, and a separate system for vocals, positioned above the main performance area,” he said. “This required a PA solution that would reproduce music and vocals equally well.” Another issue was the need to reduce spill and crosstalk from the PA speakers into the 25 fast moving Microport headsets.

Since the new production promised “to take audio engineering to the highest level”, van Krugten knew that today’s audience expectation is far greater than it was two decades ago. He was also mindful of past complaints concerning vocal intelligibility and clarity in parts of the auditorium. “And so we searched for a system that would provide even coverage for all seats in the house, maintaining frequency response and sound levels.”

That search began after Andreas Karsten had produced a 3D EASE model of the Starlight Express Theater. Said Riccardo, “We ran various simulations with the existing speakers and looked at the problems. Then we ran the same simulations with a two conventional line array rigs at different positions to identify whether a line source solution could be used in this situation, before inviting nine manufacturers for two shoot out sessions.”

Atlantic Audio, Martin Audio’s German distributor, organized the hardware and crew for this shoot out, which took place in front of the full production team, including Phil Edwards, the musical supervisor from England.

To thoroughly evaluate the competing systems, Riccardo prepared a file in ProLogic containing samples from the show (and other vocal recordings of different tonalities), as well as music that everyone would recognize. “For the second half of the session we had the Starlight rhythm section and three cast members perform live from different positions on stage,” he said. “In two shoot out sessions, we heard nine different (mono) arrays rigged side by side. The MLA Compact never left any doubt it would handle reliably whatever kind of audio we threw at it.”

As a result, 27 MLA Compacts have been divided into three flown L/C/R arrays of nine elements each, along with three DSX subs ground stacked left and right of the stage. This is designed to cover the entire auditorium including the balcony and the middle sub on each side is reversed to produce a cardioid pattern. The subs are set unconventionally just outside the left and right array —stacked on the middle track level a few meters above the ground—and are sunk into the proscenium wall, via a specially-designed setup.

A pair of Martin Audio W8VDQ hybrid boxes provide outfill coverage extension of the center array, while production rigged a so-called ‘crossfire’ system, so that those sitting at the sides of the auditorium would also receive a stereo orchestra image.

Georg Hentschel explained, “Starlight has a large cast equipped with omnidirectional lavalier mics who constantly move around the set on three levels behind the speakers and also in front of the PA, often directly facing the arrays. During one particular scene, six highly amplified singers are elevated directly behind the center array, which mainly handles vocals. The amazing reduction in backspill of the MLA Compact masters these challenges in a very impressive way. The other aspect, of course, is MLA’s outstanding tonal quality.“

Hentschel set ‘Hard Avoid’ for the areas behind the arrays where there is a lot of singer traffic as well as to the areas underneath the speaker systems. Further back down the auditorium, the problems become even more complex, with two tracks running right through the audience, who are seated on different levels. Finally, there is a balcony and several rows of seating at both side walls that need to be covered.

“I challenged the system with various optimizations to achieve the best solution, and it has really delivered; we were able to solve many problems with MLA’s advanced technology, and it was absolutely the right system for the job,” he said.

And Riccardo van Krugten also commends the seamless swap-over between old and new sound systems. “The transition was smoother than expected. We knew it would be a whole new world for the performers. Part of the new concept was to reposition and reuse some of the old PA speakers for monitoring purposes, and that idea played out really well. All in all, I believe we have respected Martin Levan’s clever original sound design by replacing existing components with more advanced technology.”

Head of sound in Bochum is Jürgen Janßen, who mixed all the shows during the process of changing over the sound system, while Riccardo created the matrix layout and Georg took care of the necessary programming and alignment. Throughout the process Atlantic Audio coordinated between Martin Audio and the production team.

For more about Martin Audio and MLA, please click to www.martin-audio.com

Photo credit: Jens Hauer

SES Supports The Avett Brothers With Martin Audio MLA

SES (Special Event Services) of Winston Salem and Nashville recently supported the popular Avett Brothers on the first leg of their world tour with a Martin Audio MLA System 36 loudspeaker system.

Describing how SES became involved with the tour, Michael Brammer, SES Director of Touring Operations stated, “We did a trial show at the beginning of the tour, and due to the success of the MLA and the overwhelming positive fan response, the band decided to take us on the road. The band went from a bus and trailer to three trucks virtually overnight, in part because they fell in love with the Martin Audio MLA system.”

The Avett Brothers are led by Scott and Seth Avett on vocals and a variety of stringed and percussion instruments, along with Bob Crawford (double bass), Joe Kwon (cello) and Mike Marsh (drums). With several chart albums including I and Love and You (2009), The Carpenter (2012) and the upcoming Magpie and the Dandelion, they combine an eclectic mix of bluegrass, country, punk, pop, folk, rock and roll, honky-tonk and ragtime into solid original songs that have gotten Bob Dylan’s attention, among others.

With stops in Canada and Europe before wrapping up in the US this Fall, the Avetts headlined “The Carpenter” tour with acts such as The Old Crow Medicine Show and Grace Potter and the Nocturnals opening for them in a mix of amphitheatres, arenas and theaters including two sold out nights at Red Rocks.

In order to cover the crowds that averaged from 10 to 12,000 with a bump to 18,000 at Nashville’s Bridgestone Arena, SES deployed a loudspeaker system consisting of 11 MLA enclosures and one MLD downfill cabinet per side along with six MLX ground-stacked subs per side. They also used an Avid Profile for FOH and a DiGiCo SD-9 for Monitors. When The Avett Brothers return for the final US leg, they will play larger arenas, so SES plans to add MLA Compact speakers for outfill to increase the coverage area.

Asked how MLA performed during the tour, Michael responded, “Their FOH Engineer Justin Glanville really likes the dynamic range and stereo imaging of the MLA system as The Avett Brothers are a very complex band. They play a variety of instruments and exchange them from song to song, so there’s a constant circle around the stage. The show ranges from very energetic moments down to just two guys singing into one microphone acoustically. It’s a very dynamic show and MLA really responds well to it.

“The coverage has been uniformly excellent in all kinds of venues, and MLA doesn’t take long to set up. In fact, Andrew Steelman, our Systems Tech was able to fly it in the morning and have Justin behind the console by lunchtime. The MLA system really has given us everything we’ve needed and more from a loudspeaker rig.”

For more about SES, please click to www.specialeventservices.com

For more about Martin Audio, please click to www.martin-audio.com.

CAD Wireless “Exceeds Expectations” At Park Inn Hotel In Costa Rica

Located in the heart of Costa Rica’s capital San Jose downtown near the bustling business district, the Park Inn Hotel already has seven expansive conference rooms and plans to add four more in the coming year.

Absolutely modern in design and implementation, the Park Inn features sophisticated A/V systems installed by Diseno Acustico (Acoustic Design), a leading local integrator. Besides providing background music and PA systems for the lobby, restaurants, ballrooms and bar/pool areas, these systems offer the latest audio and video conferencing capabilities for the expansive business center.

CAD Audio WX100 wireless systems are a technological centerpiece of the business center. As acoustic engineer and Diseno Acustico president Jose Torres Jimenez points out, “We used CAD Audio WX100 wireless microphone systems for all of the conference rooms, including the WX100A UHF receivers, WX155 belt packs, WX160 goosenecks and WX150 handheld transmitters. The wireless has to be flexible because all of the conference rooms have combining systems so they can be opened up into ballrooms for parties and dances.

“Over the years, we’ve tried other ‘leading’ brands,” Jose continues, “but after a test run in our own conference room, I found that CAD wireless systems work better and specified them for the Park Inn project. The CAD WX100 system is easy to use and install, lightweight and reliable, with good reception and sonic quality. I also really like the rugged and effective antennas.”

Besides CAD WX100 wireless, the Park Inn installation includes Bogen ceiling speakers and subwoofers; Atlas Sound amplification, Furman power conditioners; a NEC VideoWall, projectors and monitors; an FSR Pathfinder computer video & audio matrix switcher and intelligent plate systems; an Australian Monitor zone routing mixer; and Da-Lite recessed ceiling projection screens.

Founded four years ago, Diseno Acustico is fundamentally an acoustics consultancy with a core business of noise control, architectural acoustics, noise modeling and noise mapping. Recently, the company has created an integration and installation division to provide more tangible solutions for its clients. They currently have a mix of 60% commercial and 40% residential installations, with a marked preference for the former.

Summing up about the WX100 wireless systems at the Park Inn, Jose adds, “The hotel is very pleased and happy with the CAD systems. Everything is working just fine and, overall, the systems have exceeded our expectations.”

For more information about CAD Audio, please call 800.762.9266 or visit www.cadaudio.com.

On Stage Audio Provides Martin Audio MLA Training


Las Vegas, NV––On Stage Audio, a division of OSA International, Inc. is providing complimentary Martin Audio MLA training at its Las Vegas facility from September 3rd to the 6th.

These intense two-day sessions will provide attendees with the classroom and hands-on workshop training required to fully operate the MLA system. This comprehensive training covers every aspect of the use and deployment of Martin Audio’s multi-cellular loudspeaker technology and leads to MLA certification upon completion.

Attendees will receive training books and MLA software for reference and to support their continuing education. All attendees who complete the training will be entered into the M-TECH members’ portal system and have the opportunity to request a password for access to additional training information and participate in group discussions.

Asked about the training, OSA Vice President Jim Risgin stated, “Due to the increased market demand for MLA system deployment, we need to expand the available pool of certified system engineers. Offering these training sessions will ensure that we can support the demand for MLA cellular drive technology. Our philosophy at OSA has always been to offer continuing education to engineers, and we will be hosting additional training sessions at our Nashville and Chicago locations in the coming months.”

For more information about MLA training, please click to www.osacorp.com/mlatraining/

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3G Productions Expands LA Facility, Strengthens Sales Team in Southern CA

Devon Murray

Las Vegas, NV––3G Productions, Inc. has expanded its presence in Southern California with a larger Los Angeles facility and a new Director of Business Development and Sales, Devon Murray, who will spearhead the company’s growth and sales in the market.

Located just south of downtown Los Angeles, 3G’s facility now has more than twice the warehouse space of its predecessor and is centrally located to major live production and corporate events, touring and dance festival venues in the Southern California area.

Highly experienced in all aspects of live production, Murray joins 3G after an eight-year stint as Senior Production Manager for STAPLES CENTER/AEG where he was responsible for production and management for all events at the arena in Los Angeles.

Commenting on his new appointment, Murray said, “I’m elated to join the talented team at 3G. I was always impressed with the quality of the engineers, products and work when they produced events at the Staples Center. I see tremendous growth potential in 3G, particularly in LA, and my goal is to continue to build on top of the solid business foundation 3G has already created.”

Asked about the hire, 3G owner and Vice President Jay Curiel added, “We’re excited to have Devon join our sales team. His vast experience and knowledge in the industry will translate into new and exciting growth opportunities for 3G in Southern California as we emphasize our commitment to service this market.”

Known for its fresh perspective, engaged engineers and exceptional customer service, 3G has distinguished itself with its ability to provide the high quality audio and communications for everything from the largest dance festivals and tours to their increased focus on corporate and TV/film broadcast events while maintaining the dominant role in live event production and touring that has been their mainstay.

For more about 3G Productions, please call 702.948.0459 or click to www.3glp.com

About 3G Productions, Inc.
Founded in 2004, 3G Productions, Inc. is a multifaceted audio company focused on providing the highest quality of service in live production, sound equipment rental, sales, and installed sound. Located in Las Vegas and Los Angeles, the company operates through two divisions: Live and Pro Audio.

Fishman Names Bill Norton Vice President Of Retail Sales

Bill Norton, Fishman VP of Retail Sales

Andover MA––To further increase and optimize its sales effort, Fishman has appointed Bill Norton as VP of Retail Sales. Formerly a professional musician with an extensive background in global distribution and sales, Norton brings a wealth of experience to his new position. Prior to joining Fishman, Norton spent several years as Chief Operating Officer at New Hampshire-based Earthworks Microphones.

In his new position, Norton will be directly responsible for the company retail sales revenue of Fishman branded products, and participate in the planning and launch of new products by implementing short and long-term strategies consistent with the company’s growth goals.

Asked about his new appointment, Norton said, “I am delighted to be on board here at Fishman. As a brand and a company, Fishman is highly respected worldwide for their pickups, preamps and amplifiers Now with the introduction of TriplePlay®, the company is poised to expand their business into exciting new categories.”

For more information about Fishman, please click to www.fishman.com

Hibino Sound Division Invests in Martin Audio MLA

The Hibino Corporation, the largest production enterprise for the entertainment industry in Japan, has made its first investment in Martin Audio’s Multi-cellular Loudspeaker Array (MLA) system. With its proven technology across challenging venues such as Tokyo Dome and large scale festivals like Rock in Japan, Martin Audio’s MLA system is solving problems that other sound systems simply cannot achieve, and this is attracting the attention of promoters demanding MLA as the system of choice.

Making up the Hibino Corporation are four divisions: Hibino Sound, Hibino Pro Audio Sales, Hibino Visual and Hibino Chromatek. The MLA acquisition was authorized by the Sound Division, which has been a market leader in international touring for many years that supports many of the world’s leading artists with premier loudspeaker systems.

Their investment is for four MLA System 36 rigs, plus an additional four MLD downfill and four MLX subwoofers. This gives them a combined inventory of 92 MLA, 8 MLD, and 52 MLX enclosures, ensuring a large capability.

The decision to invest was brought about by the need to provide consistent stadium coverage up to 650 feet deep (such as Tokyo Dome), without the need for delay towers. This enables them to deliver clear sound right to the back of the venue and at the same time solve any noise pollution and sound spill issues.

Speaking of this latest development, Ryoichi Hashimoto, Managing Director, Hibino Sound, explained. “We decided on the MLA investment because the promoters of summer outdoor festivals are increasingly demanding the absence of delay towers from festival sites and a need to solve offsite noise issues.

“We also like the fact that its calculation ability is extremely accurate. The benefit of this is that we can get a result that corresponds with what we have planned in the simulation.”

MLA also benefits from its size and weight ratio, which given regulations in Japan mean that the system provides no obstacles for its deployment.

“In Japan, the weight of the rigging is strictly regulated, but MLA’s weight is similar to systems we have used in the past, even though it is powered. So, it is good for us to be able to plan as we did before.”

Hibino Sound’s new MLA will be pressed straight into festival duty. “This is the most unique loudspeaker system we have ever had,” concluded Mr. Hashimoto. “It will become the new choice for customers since it has the ability to meet all their demands.”

Martin Audio has already completed training for most of Hibino Sound’s system technicians on site, which was carried out by Chris Pyne, Martin Audio’s Technical Support Specialist in APAC.

In summing up, Anthony Taylor, Managing Director for Martin Audio, said, “We are delighted that MLA continues to prove its technical advantage over the competition and more importantly solving sound issues that face the industry. For the number one rental company in Japan to recognize this is a great honor, and we look forward to supporting Hibino in their success moving forward.”

Photos: Hibino MLA technical training with Chris Pyne (center); Nagai Stadium in Osaka, one of the venues for which Hibino will be able to provide full MLA coverage without the use of delays

For more about Martin Audio, please click to www.martin-audio.com.

Martin Audio MLA Compact Keeps Sound Inside Urban Amphitheater

––RMB Audio Uses System To Stay Within Rigorous City Noise Limits––

The Red Hat Amphitheater is located in downtown Raleigh, North Carolina with the stage facing a large convention center covered with reflective surfaces located next to a parking deck. Just a few blocks to the rear of the stage are residential neighborhoods.

Home to a summer-long series of concerts, Red Hat is obviously a challenging environment for shows in terms of controlling noise levels. Cooper Cannady of RMB Audio in Raleigh has produced several shows there and knows those problems all too well: “The city contracted a large study at multiple sites around the venue and came up with an SPL limitation of maximum 95dB SPL for one minute at given test points. And that’s tough when you’re doing a show there. Someone like Dylan is manageable, but Smashing Pumpkins and a Snoop Dogg performance is a real challenge to the sound ordinance.

Fortunately, RMB used their Martin Audio MLA Compact system for a recent show featuring American Aquarium, Cravin Melon and the Chris Hendricks band. As Cooper explains, “We put our MLA Compact rig in there and made a presentation to the city how the system’s new software algorithms functioned. We wanted to bring the sound closer to the audience, avoid the reflections from the building and back it off at the stop points we had selected.

“So we kept working on the sound with the software and finally got it to where there’s no reflection coming off the building. Only people with the MLA Compact can get that kind of control. Everyone else is going to have sound washing over those surfaces and throw it everywhere.

“The wonderful part about MLA is that the coherence of the system actually makes it sound louder than the SPL meter says it is,” Cooper adds, “which is a real benefit for the audience and the promoters. The city told us we couldn’t have any flags at the 95dB test point and we were able to do that without any problems whatsoever.”

RMB Audio’s setup for the show consisted of 12 MLA Compact enclosures per side, with six DSX subs a side stacked on the wings of the stage. The side fills consisted of two Martin Audio W8Ts and two WS218 subs a side, with WS18X subs for drums, and four W8LMs for lip-fills across the front of the stage. LE1200s were used for on stage monitoring.

Engineer Wayne Sowder was also impressed: “Roger Dennis of RMB put me on the FOH Console for Cravin Melon, and it was my first chance to mix on the MLA Compact. It was unlike any system I’ve ever mixed on––incredible clarity yet very natural, warm sounding and powerful. The software was also a major plus in helping the system techs refine the system performance based on temperature and humidity in the venue as well as changing the start and stop points without re-hanging boxes. It’s a very powerful tool in the hands of skilled technicians.”

Summing up, Cooper adds, “The city thought the MLA Compact system sounded excellent and that the system was consistent throughout the audience area and had greatly reduced SPL beyond the audience space. I sent one of my staff with a representative from the city with an SPL meter across the street from the park and the sound was diving 10 to 15dB. And if they walked a little further out, the decrease in SPL continued. Once that happened, they actually got it.

“The MLA Compact has been a lifesaver for this venue. This is the answer for an urban area with residences in close proximity. We’ve been able to make everybody happy––the audience, the acts, the city and the neighborhood. MLA has been a real unifying experience. Not many people can deal with those kinds of restrictions and say they did OK, and we did smashingly well.”

For more about RMB Audio, please click to www.rmbaudio.com

For more about Martin Audio, please click to www.martin-audio.com.

On Stage Audio Expands, Builds North America’s Largest Martin Audio MLA Inventory

With three locations in Chicago, Las Vegas and Nashville and a hectic schedule of live production work, corporate shows, product launches, TV broadcasts and special events; On Stage Audio (OSA) continues its national growth in audio rentals, service and production.

As part of that growth, OSA recently purchased a number of additional Martin Audio MLA and MLA Compact enclosures, resulting in OSA having the largest MLA inventory in North America. With this and other recent sales, the total number of MLA cabinets deployed worldwide is well over 3,000 cabinets at this point.

Asked about the MLA acquisition, OSA Vice President Jim Risgin said, “We believe in the product, technology and, most importantly, the result that MLA delivers.”

In addition to successful deployments of MLA and MLA Compact at a growing number of corporate and special events, OSA recently equipped the pavilion stage at Ravinia Festival with the MLA system, the first new PA system at North America’s oldest music festival in a decade. Ravinia welcomes about 600,000 guests every summer to over 100 events, including the annual residency of the Chicago Symphony Orchestra. Since Ravinia’s 1904 inception, a residential neighborhood has grown around the concert venue resulting in Ravinia becoming increasingly sensitive to containing sound within its gates.

Asked why MLA was chosen, Jim responds, “Sound is crucial in two ways to outdoor concert presenters who not only want to provide the best musical experience they can to their attendees but who also want to prevent that music from reaching unintended listeners. We are proud Ravinia chose us to help them present a premium customer experience and to help them be a good neighbor to the residents of its home community.”

Expanding on his feelings about MLA, Jim points out, “It’s the first technology in the last 30 plus years that is truly delivering sound in a new and exciting way as far as I’m concerned. Even with the obvious benefits the Multi Cellular drive brings such as SPL control, consistent audience coverage as well as out of area rejection, it still amazes me how good it sounds every time I turn on the system. Simply input the room calculations and MLA in turn delivers the expected coverage as well as giving the engineer a stellar sonic canvas to work with. Now I can allocate my time to my craft and art of mixing rather than spending the time mastering conventional systems to gain similar results. This translates into a better end product for our clients as well as savings in time and labor.

“In terms of its performance, MLA never runs out, it never stops. I think it’s the best sounding system with the most even coverage out of the box. Every seat gets the same high quality sound regardless of the location, which helps our clients reduce costs for acoustical treatments in some venues. At this point, the level of the MLA system control has become second nature. For me to work on something other than MLA has become an eye-opener rather than the other way around.”

Photo caption: Middle and Top Rows (L-R): Edwin Jones, Mario Educate, Dave Iannuccilli, Paul Educate, Karim Ben-Rhouma, Steve Varner, John Brandvold, Martyn “Ferrit” Rowe, Dale Stuart
Bottom Row (L-R): Deb Miller, Lindsay Dreyer, Merissa Iannuccilli, Shannon Wardle, Jim Flynn

For more about On Stage Audio, please click to www.osacorp.com

For more about Martin Audio, please click to www.martin-audio.com.

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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