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Archive by Brainstorm Media

3G Productions Expands LA Facility, Strengthens Sales Team in Southern CA

Devon Murray

Las Vegas, NV––3G Productions, Inc. has expanded its presence in Southern California with a larger Los Angeles facility and a new Director of Business Development and Sales, Devon Murray, who will spearhead the company’s growth and sales in the market.

Located just south of downtown Los Angeles, 3G’s facility now has more than twice the warehouse space of its predecessor and is centrally located to major live production and corporate events, touring and dance festival venues in the Southern California area.

Highly experienced in all aspects of live production, Murray joins 3G after an eight-year stint as Senior Production Manager for STAPLES CENTER/AEG where he was responsible for production and management for all events at the arena in Los Angeles.

Commenting on his new appointment, Murray said, “I’m elated to join the talented team at 3G. I was always impressed with the quality of the engineers, products and work when they produced events at the Staples Center. I see tremendous growth potential in 3G, particularly in LA, and my goal is to continue to build on top of the solid business foundation 3G has already created.”

Asked about the hire, 3G owner and Vice President Jay Curiel added, “We’re excited to have Devon join our sales team. His vast experience and knowledge in the industry will translate into new and exciting growth opportunities for 3G in Southern California as we emphasize our commitment to service this market.”

Known for its fresh perspective, engaged engineers and exceptional customer service, 3G has distinguished itself with its ability to provide the high quality audio and communications for everything from the largest dance festivals and tours to their increased focus on corporate and TV/film broadcast events while maintaining the dominant role in live event production and touring that has been their mainstay.

For more about 3G Productions, please call 702.948.0459 or click to www.3glp.com

About 3G Productions, Inc.
Founded in 2004, 3G Productions, Inc. is a multifaceted audio company focused on providing the highest quality of service in live production, sound equipment rental, sales, and installed sound. Located in Las Vegas and Los Angeles, the company operates through two divisions: Live and Pro Audio.

Fishman Names Bill Norton Vice President Of Retail Sales

Bill Norton, Fishman VP of Retail Sales

Andover MA––To further increase and optimize its sales effort, Fishman has appointed Bill Norton as VP of Retail Sales. Formerly a professional musician with an extensive background in global distribution and sales, Norton brings a wealth of experience to his new position. Prior to joining Fishman, Norton spent several years as Chief Operating Officer at New Hampshire-based Earthworks Microphones.

In his new position, Norton will be directly responsible for the company retail sales revenue of Fishman branded products, and participate in the planning and launch of new products by implementing short and long-term strategies consistent with the company’s growth goals.

Asked about his new appointment, Norton said, “I am delighted to be on board here at Fishman. As a brand and a company, Fishman is highly respected worldwide for their pickups, preamps and amplifiers Now with the introduction of TriplePlay®, the company is poised to expand their business into exciting new categories.”

For more information about Fishman, please click to www.fishman.com

Hibino Sound Division Invests in Martin Audio MLA

The Hibino Corporation, the largest production enterprise for the entertainment industry in Japan, has made its first investment in Martin Audio’s Multi-cellular Loudspeaker Array (MLA) system. With its proven technology across challenging venues such as Tokyo Dome and large scale festivals like Rock in Japan, Martin Audio’s MLA system is solving problems that other sound systems simply cannot achieve, and this is attracting the attention of promoters demanding MLA as the system of choice.

Making up the Hibino Corporation are four divisions: Hibino Sound, Hibino Pro Audio Sales, Hibino Visual and Hibino Chromatek. The MLA acquisition was authorized by the Sound Division, which has been a market leader in international touring for many years that supports many of the world’s leading artists with premier loudspeaker systems.

Their investment is for four MLA System 36 rigs, plus an additional four MLD downfill and four MLX subwoofers. This gives them a combined inventory of 92 MLA, 8 MLD, and 52 MLX enclosures, ensuring a large capability.

The decision to invest was brought about by the need to provide consistent stadium coverage up to 650 feet deep (such as Tokyo Dome), without the need for delay towers. This enables them to deliver clear sound right to the back of the venue and at the same time solve any noise pollution and sound spill issues.

Speaking of this latest development, Ryoichi Hashimoto, Managing Director, Hibino Sound, explained. “We decided on the MLA investment because the promoters of summer outdoor festivals are increasingly demanding the absence of delay towers from festival sites and a need to solve offsite noise issues.

“We also like the fact that its calculation ability is extremely accurate. The benefit of this is that we can get a result that corresponds with what we have planned in the simulation.”

MLA also benefits from its size and weight ratio, which given regulations in Japan mean that the system provides no obstacles for its deployment.

“In Japan, the weight of the rigging is strictly regulated, but MLA’s weight is similar to systems we have used in the past, even though it is powered. So, it is good for us to be able to plan as we did before.”

Hibino Sound’s new MLA will be pressed straight into festival duty. “This is the most unique loudspeaker system we have ever had,” concluded Mr. Hashimoto. “It will become the new choice for customers since it has the ability to meet all their demands.”

Martin Audio has already completed training for most of Hibino Sound’s system technicians on site, which was carried out by Chris Pyne, Martin Audio’s Technical Support Specialist in APAC.

In summing up, Anthony Taylor, Managing Director for Martin Audio, said, “We are delighted that MLA continues to prove its technical advantage over the competition and more importantly solving sound issues that face the industry. For the number one rental company in Japan to recognize this is a great honor, and we look forward to supporting Hibino in their success moving forward.”

Photos: Hibino MLA technical training with Chris Pyne (center); Nagai Stadium in Osaka, one of the venues for which Hibino will be able to provide full MLA coverage without the use of delays

For more about Martin Audio, please click to www.martin-audio.com.

Martin Audio MLA Compact Keeps Sound Inside Urban Amphitheater

––RMB Audio Uses System To Stay Within Rigorous City Noise Limits––

The Red Hat Amphitheater is located in downtown Raleigh, North Carolina with the stage facing a large convention center covered with reflective surfaces located next to a parking deck. Just a few blocks to the rear of the stage are residential neighborhoods.

Home to a summer-long series of concerts, Red Hat is obviously a challenging environment for shows in terms of controlling noise levels. Cooper Cannady of RMB Audio in Raleigh has produced several shows there and knows those problems all too well: “The city contracted a large study at multiple sites around the venue and came up with an SPL limitation of maximum 95dB SPL for one minute at given test points. And that’s tough when you’re doing a show there. Someone like Dylan is manageable, but Smashing Pumpkins and a Snoop Dogg performance is a real challenge to the sound ordinance.

Fortunately, RMB used their Martin Audio MLA Compact system for a recent show featuring American Aquarium, Cravin Melon and the Chris Hendricks band. As Cooper explains, “We put our MLA Compact rig in there and made a presentation to the city how the system’s new software algorithms functioned. We wanted to bring the sound closer to the audience, avoid the reflections from the building and back it off at the stop points we had selected.

“So we kept working on the sound with the software and finally got it to where there’s no reflection coming off the building. Only people with the MLA Compact can get that kind of control. Everyone else is going to have sound washing over those surfaces and throw it everywhere.

“The wonderful part about MLA is that the coherence of the system actually makes it sound louder than the SPL meter says it is,” Cooper adds, “which is a real benefit for the audience and the promoters. The city told us we couldn’t have any flags at the 95dB test point and we were able to do that without any problems whatsoever.”

RMB Audio’s setup for the show consisted of 12 MLA Compact enclosures per side, with six DSX subs a side stacked on the wings of the stage. The side fills consisted of two Martin Audio W8Ts and two WS218 subs a side, with WS18X subs for drums, and four W8LMs for lip-fills across the front of the stage. LE1200s were used for on stage monitoring.

Engineer Wayne Sowder was also impressed: “Roger Dennis of RMB put me on the FOH Console for Cravin Melon, and it was my first chance to mix on the MLA Compact. It was unlike any system I’ve ever mixed on––incredible clarity yet very natural, warm sounding and powerful. The software was also a major plus in helping the system techs refine the system performance based on temperature and humidity in the venue as well as changing the start and stop points without re-hanging boxes. It’s a very powerful tool in the hands of skilled technicians.”

Summing up, Cooper adds, “The city thought the MLA Compact system sounded excellent and that the system was consistent throughout the audience area and had greatly reduced SPL beyond the audience space. I sent one of my staff with a representative from the city with an SPL meter across the street from the park and the sound was diving 10 to 15dB. And if they walked a little further out, the decrease in SPL continued. Once that happened, they actually got it.

“The MLA Compact has been a lifesaver for this venue. This is the answer for an urban area with residences in close proximity. We’ve been able to make everybody happy––the audience, the acts, the city and the neighborhood. MLA has been a real unifying experience. Not many people can deal with those kinds of restrictions and say they did OK, and we did smashingly well.”

For more about RMB Audio, please click to www.rmbaudio.com

For more about Martin Audio, please click to www.martin-audio.com.

On Stage Audio Expands, Builds North America’s Largest Martin Audio MLA Inventory

With three locations in Chicago, Las Vegas and Nashville and a hectic schedule of live production work, corporate shows, product launches, TV broadcasts and special events; On Stage Audio (OSA) continues its national growth in audio rentals, service and production.

As part of that growth, OSA recently purchased a number of additional Martin Audio MLA and MLA Compact enclosures, resulting in OSA having the largest MLA inventory in North America. With this and other recent sales, the total number of MLA cabinets deployed worldwide is well over 3,000 cabinets at this point.

Asked about the MLA acquisition, OSA Vice President Jim Risgin said, “We believe in the product, technology and, most importantly, the result that MLA delivers.”

In addition to successful deployments of MLA and MLA Compact at a growing number of corporate and special events, OSA recently equipped the pavilion stage at Ravinia Festival with the MLA system, the first new PA system at North America’s oldest music festival in a decade. Ravinia welcomes about 600,000 guests every summer to over 100 events, including the annual residency of the Chicago Symphony Orchestra. Since Ravinia’s 1904 inception, a residential neighborhood has grown around the concert venue resulting in Ravinia becoming increasingly sensitive to containing sound within its gates.

Asked why MLA was chosen, Jim responds, “Sound is crucial in two ways to outdoor concert presenters who not only want to provide the best musical experience they can to their attendees but who also want to prevent that music from reaching unintended listeners. We are proud Ravinia chose us to help them present a premium customer experience and to help them be a good neighbor to the residents of its home community.”

Expanding on his feelings about MLA, Jim points out, “It’s the first technology in the last 30 plus years that is truly delivering sound in a new and exciting way as far as I’m concerned. Even with the obvious benefits the Multi Cellular drive brings such as SPL control, consistent audience coverage as well as out of area rejection, it still amazes me how good it sounds every time I turn on the system. Simply input the room calculations and MLA in turn delivers the expected coverage as well as giving the engineer a stellar sonic canvas to work with. Now I can allocate my time to my craft and art of mixing rather than spending the time mastering conventional systems to gain similar results. This translates into a better end product for our clients as well as savings in time and labor.

“In terms of its performance, MLA never runs out, it never stops. I think it’s the best sounding system with the most even coverage out of the box. Every seat gets the same high quality sound regardless of the location, which helps our clients reduce costs for acoustical treatments in some venues. At this point, the level of the MLA system control has become second nature. For me to work on something other than MLA has become an eye-opener rather than the other way around.”

Photo caption: Middle and Top Rows (L-R): Edwin Jones, Mario Educate, Dave Iannuccilli, Paul Educate, Karim Ben-Rhouma, Steve Varner, John Brandvold, Martyn “Ferrit” Rowe, Dale Stuart
Bottom Row (L-R): Deb Miller, Lindsay Dreyer, Merissa Iannuccilli, Shannon Wardle, Jim Flynn

For more about On Stage Audio, please click to www.osacorp.com

For more about Martin Audio, please click to www.martin-audio.com.

Martin Audio W8LC ‘By Appointment’ At Coronation Festival Gala

RG Jones’ busy summer season with leading Martin Audio PA systems continued in July with the Coronation Festival at Buckingham Palace. This followed the Glastonbury Festival and Henley Festival, which both placed further demands on Jones’ Martin Audio inventory.

So many events at the same time with very different environments was always going to be a challenge, but with careful planning and deployment, the Coronation Festival proved once again that RG Jones and Martin Audio were capable of uniting the audience experience.

The audio specialists had been sub-contracted by main technical production company, Hawthorns, who were in turn introduced to the project by event organizer, Media 10. The Royal Warrant Holders Association hosted both the Coronation Festival and exhibition in the Gardens of Buckingham Palace.

RG Jones, themselves Royal Warrant Holders, participated in the exhibition (along with more than 200 others) while simultaneously providing sound reinforcement for the Gala concerts. In fact the RG Jones stand exhibited an original Morris J-type––the same as the one used by the original founder Ronald Geoffrey Jones back in the 1920’s.

As with Glastonbury, RG Jones’ project manager Ben Milton relished the challenge of project managing a large-scale event, but unlike Glastonbury where Martin Audio’s W8L Longbow system was deployed, Milton said the system of choice this time would be the company’s W8LC and W8LM systems.

“We have used the W8LC system for so many classical concerts of this size in the past that we were confident it would sound fantastic and give us no sleepless nights. It just works so well.”

But the implementation of the system for the Raymond Gubbay promoted Gala concerts was far from straightforward, as Milton emphasized. “Aside from the stringent guidelines and provisos we had to follow, the PA wings were extremely wide—around 310 feet between left and right––which required an additional L/C/R center system flown over the stage.”

And with a wide range of artists celebrating 60 years of the performing arts—including Dame Kiri Te Kanawa, Katie Melua, Russell Watson, Katherine Jenkins, Laura Wright, Only Boys Allowed, The Feeling—as well as the National Youth Orchestra and Matthew Bourne’s New Adventures––there was quite a line-up of talent for Milton and Simon Honywill at the FOH mixing desk.

“I love the challenge of having 250-plus inputs on the desk with multiple acts,” said the former, explaining that this included active splits from the stage, sent to the BBC broadcast OB trucks.

Out on each wing, in front of the Palace terrace, two hangs of 14 x Martin Audio W8LC elements were mounted on smart PA masts.

A further three center in-hangs formed the thrust canopy PA. This comprised six W8LM Mini line arrays (with two W8LMD Downfills at the base), flanked by two hangs of eight W8LC to produce an L/C/R image.

Under the thrust stage, there were four gauze-covered WLX subs with a further six ground stacked WLX under the two speaker masts (three per side). Finally, eight Martin Audio DD6 Differential Dispersion horns were positioned along the front lip as close fills.

All processing was carried out in an XTA Audiocore environment, with system technician Mark Edwards EQing and time aligning the system remotely via a wireless tablet.

Said Ben Milton, “The in-hangs had to do all the work and we had to deal with timing issues between the wide hangs and the inner hangs. The LC’s worked fantastically well and provided full 330 ft. coverage without delays for 20,000 people.

“In fact when you sat in the middle of the auditorium it was just like a cinematic setting carefully time aligned to get the stereo image, and wherever you went it delivered and it was still high fidelity sound.” The audio complemented the width of the stage, he said, adding that both Tim Davies [BBC Television sound supervisor] and the orchestra had expressed their delight with the sound.

“The whole event was special because you simply forgot where you were. The Palace provided an amazing backdrop.”

Supporting system designer Ben Milton, were FOH engineer Simon Honywill and system tech, Mark Edwards, James Breward (system/comms) and on stage, Mark Isbister (patchmaster), Alison Dale (RF and orchestral miking), Damon Dyer (monitors) and Ian Threlfall (stage).

Photo credit: Theo Cohen Photography

For more about Martin Audio, please click to www.martin-audio.com

About Martin Audio®
Founded by audio engineer David Martin in 1971, Martin Audio pioneered the use of all-horn-loaded bass designs in world-class touring loudspeaker systems for groups such as Pink Floyd, ELP and Supertramp. Located outside of London, Martin Audio now embodies a sophisticated mix of acoustic design, research, mathematical modeling and software engineering for a wide range of products in the installation, cinema and touring sound markets.

Stanco Productions Covers Fair St. Louis With Martin Audio

Fair St. Louis, “America’s Biggest Birthday Party,” was celebrated under the city’s iconic Arch for the last time before a two-year renovation, with Stanco Productions providing audio, video and lighting for the fourth year in a row.

To ensure superior audio coverage throughout the fairgrounds for this year’s featured acts Trace Adkins, Brett Michaels and Counting Crows, Stanco chose a Martin Audio rig consisting of 16 W8LC per side with 12 W8LM and 4 W8LMD downfill cabinets a side for outfill. Crown amplification and AVID Venue Profile consoles were also used for FOH and Monitors.

Stanco’s crew for this year’s festivities included Sam Wehrmeyer, Technical Director with FOH and Monitor engineers Justin Slazas and Brennan Houser.

Asked about challenges in providing audio for the Fair, Wehrmeyer responded, “The only real issue was getting enough PA hung from the roof and staying with weight limits. The W8LC is the perfect solution for this. Its light weight and high output allows us to hang more boxes for better coverage than other line array systems.

“Once again the client told us they continue to be impressed with the sound of the rig,” Sam concluded. “They told us Martin Audio is the best sound they’ve heard.”

For more about Stanco Productions, please click to www.stancoproductions.com.

For more about Martin Audio, please click to www.martin-audio.com.

About Martin Audio®
Founded by audio engineer David Martin in 1971, Martin Audio pioneered the use of all-horn-loaded bass designs in world-class touring loudspeaker systems for groups such as Pink Floyd, ELP and Supertramp. Located outside of London, Martin Audio now embodies a sophisticated mix of acoustic design, research, mathematical modeling and software engineering for a wide range of products in the installation, cinema and touring sound markets.

Martin Audio MLA Delivers Power And Control For 3G Productions At EDC Festivals

Las Vegas, NV––3G Productions, Inc. recently provided audio for the Electric Daisy Carnival (EDC) festivals in New York, Chicago and Las Vegas. Their PA systems included a Martin Audio Multi-cellular Loudspeaker Array (MLA) to provide the power and coverage they needed inside the venue while controlling noise spillage to surrounding residential areas.

In business for nine years, 3G has quickly become a leading force in the rapidly growing world of Electronic Dance Music events, providing audio for numerous large festivals every year. The three-day Electric Daisy Carnival 2013 was the culmination of Insomniac’s EDC festivals with eight of the world’s Top 10 DJs, and more than 200 acts performing on seven stages for over 350,000 attendees at the Las Vegas Motor Speedway.

The combination of several stages producing hours of high SPL dance music in urban locales adds up to unique challenges for 3G. As Marketing Director Keith Conrad points out, “EDC events are really unique because they’re all in large open-air areas that aren’t necessarily traditional venues for concerts such as stadiums or amphitheatres. They’re in parking lots or racetracks, so the ability to control the sound is extremely important. A big reason why we looked at the Martin Audio MLA system was to control SPLs in areas surrounding the venue.

We also need a lot of bass, so the amount of subs we have on any one show is unheard of,” Keith continues. “Plus you’re doing multiple stages within one area at the same time, which is all about the configuration of the stage in terms of the coverage and direction of the loudspeakers.”

3G senior system engineer and designer Julio Valdez, a specialist in EDM events, provides more specifics: “I get site plans before the event for the areas that have to be covered so I can design systems suitable for what the client (Insomniac, who produces EDC and major dance events worldwide) needs, which is mostly to provide a whole lot of power and have the system sound good.

“Then we go to the location and make sure all of the techs have everything they need to complete the build and address the changing needs of DJs, artists and other performers. Sometimes we have to submit designs to DJ management for approval.

“Finally, I lay out the stages so they don’t have too much of an impact in terms of nearby homes. We have people walking around with dB meters before the show determining what’s acceptable at certain distances from the stage and referencing those SPLs at Front of House.”

The typical Martin Audio setup for EDC consists of a main hang of16 MLA and two MLD downfill cabinets per side with a massive complement of 32 MLX subs ground-stacked across the front of the stage. 12 MLA Compacts per side are used for outfill, and 8 MLA Compacts plus 4 ground-stacked MLX subs per side are used for delays. AVID Venue Profile mixing consoles and Lake loudspeaker processing are also part of the setup.

Given that the New York and Chicago EDCs are held at the Citi Field parking lot and the Chicagoland Speedway in Joliet, Illinois, respectively, which are smaller and closer to residential areas, were there very different requirements for those two shows than Las Vegas?

“No,” counters Julio. “It really all comes down to getting as much power out to the audience as we can with as little sound out to the neighborhood as possible, which is a constant struggle. And, with that in mind, it’s definitely been helpful to have the kind of control that Martin Audio’s MLA is capable of giving us.

“Power is impressive coming out of the MLA, it’s definitely mind-boggling when you see the size of the rig that’s out there and the output you get from the system. In terms of sound quality, it’s very consistent and, as intended, one can really tailor the sound to what they want and MLA will do it.”

Considering that each stage at EDC features hour-long sets by up to eight DJs a night, do the artists have widely differing requirements in terms of the PA?

“Just like bands, the DJs carry engineers who are responsible for their sound,” says Julio. “And each one has different tastes and opinions about loudspeakers, but we’ve been able to satisfy them with MLA. It’s worked very well. A lot of guys who hadn’t heard MLA were definitely impressed.”

Fortunately for 3G, Las Vegas doesn’t present as many problems with noise complaints because the Speedway is quite a ways out of town, with only Nellis Air Force base nearby that makes its own kind of noise created by F16 jets flying in and out on a regular basis.

The Vegas site also has a large open area in the speedway oval and even though there are so many stages Keith tells us, ‘In terms of the DJs and what they’re playing, you can go from one stage to another in Vegas and you can lose the sound. All of the stages are facing in different directions with as much spread as possible between them, plus there’s a carnival in the middle of the festival with rides and attractions.

“Insomniac is committed to having a true carnival and festival experience and they want it to be the biggest, best and the loudest. They always push the envelope in terms of how much they can give their fans, but we are often walking a fine line with the surrounding communities. As such, we have to control sound to the best of our ability.

“The sound control was a big part of MLA’s initial appeal for us. And we really like where MLA is going in terms of control, ease of setup and quality of the boxes. We’ve had a great experience with MLA so far and there’s a very real application in other areas we are growing as well, such as corporate and TV broadcasting.

Concluding, Keith explains: “The audio quality overall has been stellar and we have yet to even run the system full throttle. More importantly, our customers and the bands/DJs have been really happy with it.”

For more about 3G Productions, please click to www.3glp.com

For more about Martin Audio and MLA, please click to www.martin-audio.com

Capital Sound’s Martin Audio MLA Conquers Hyde Park

–Bon Jovi & Rolling Stones Get 10-day Festival Off To Flying Start–

A revolutionary sound system and reoriented stage provided the perfect recipe for the AEG-Barclaycard British Summer Time festival at London’s Hyde Park, as Bon Jovi and the Rolling Stones kicked off the ten-day season attracting crowds of 65,000.

Historically, Hyde Park concerts have been dogged by offsite noise pollution leading to neighborhood complaints and the need to reduce sound levels on site — meaning that the audience couldn’t hear the performances. So new tenants AEG/Loud Sound adopted Martin Audio’s award winning Multi-Cellular Loudspeaker Array (MLA) system to help solve the problem.

Knowing that its advance level of control would be the only scientifically proven system capable of maintaining an offsite level beneath the stipulated 75dB(A) threshold, there was the equal confidence of being able to raise the levels up by as much as 6dB from previous years to around 100dB(A) within the audience area, ensuring that the entire audience was united in the experience.

These figures were verified by Ian Colville, technical manager of Capital Sound, who designed and supplied the complete audio infrastructure. He had nothing but praise for the MLA system that allows a site to be mapped and areas optimized for audience, non-audience and entirely “hard avoid.”

As a result, neighborhood complaints were reduced to an absolute minimum.

Loud Sound had already received categorical proof of MLA’s capabilities at the 2011-2013 back-to-back Underage, Field Day and Apple Cart Festivals in Hackney’s Victoria Park, serviced by Capital Sound. Immersed in a densely populated neighborhood (as with Hyde Park), complaints about noise escapement suddenly ceased according to the event management.

This gave Loud Sound, the site managers for AEG, the evidence that MLA would be a perfect tool for the Hyde Park concerts.

But given the sensitivities of noise thresholds in the Royal Parks, a site simulation was first set up at Hatfield House in Herts for the promoters and acoustics consultants Vanguardia Ltd., who routinely carry out measurement and analysis at outdoor events such as this.

Ian Colville and Martin Audio R&D Director Jason Baird confirmed that this location was chosen because of its similarities in shape and size to the Hyde Park site, and evaluation took place against other systems.

The Martin Audio system is unique in its ability to place the sound only where it is required, unlike conventional systems, which have largely depended on trial and error. As a result the sound coverage pattern can be programmed into Martin Audio’s breakthrough MLA software to guarantee sound containment.

Vanguardia recorded near- and far-field measurements and asked Martin Audio to load in two different presets. which set coverage at 330 ft. and 165 ft. The measured SPL data over the site was then fed into their own environmental model before giving the system the thumbs-up. Vanguardia’s experience with MLA also caused them to believe that a better offsite sound could be achieved than with a conventional system.

The other key factor in the sound threshold increase was the reorientation of the Hyde Park stage by around 30° from north facing to northwest (directing it away from Park Lane). “The result is that fans positioned out at the perimeter have been able to enjoy an identical sound experience to those at the front of the stage,” said Capital Sound general manager, Paul Timmins. “But walk five yards outside the soundfield and it will vanish.”

With its rapid loudness drop-off, the MLA system was created for environments such as Hyde Park. According to one sound engineer who had earlier worked with the system. The ability to ‘taper off’ the sound at the perimeter “is as if an invisible ring has been drawn around the site.” It was this that will have impressed those monitoring the offsite sound at typical nearby locations such as the Grosvenor House Hotel on Park Lane.

As Ian Colville assessed, “The ability to gain an extra 6dB of volume onsite, while keeping within the off-site maximum level of 75dB(A), provides a significant advantage. MLA is such a different system, with all of its acoustic cells individually controlled to produce phase-coherent summation in the audience areas.”

So how was the Hyde Park system conceived? Sculpted into the oak shrubbery of the concept stage’s proscenium––the inspiration of set designers MDM working with Star Rigging––were left and right hangs of 16 x MLA elements (with a single MLD Downfill box at the base). Outfills were provided by 12 MLA (and a single MLD each side) with eight pairs of the small footprint Martin Audio W8LM Mini Line Arrays for front fills.

The subwoofer cardioid broadside array—made up of 32 MLX subs—is now a tried and trusted ‘electronic arc’ concept, with one back facing enclosure for every two forward-facing ones providing cancellation at the rear. “The beauty of this design,” says Colville, “is that you can adjust the horizontal dispersion and rear rejection electronically without needing to physically move anything.”

In addition there were ten delay masts. The front two arcs of four MLA masts each contained seven elements and a single MLD. For the larger shows, two further delay towers at the back were enabled, made up of eight MLA Compacts. Critical distances were 165 ft. (from FOH to stage), while the delays were set at 295 ft. (from the stage), 525 ft. and 688 ft. (for the MLA Compacts).

In summary, Ian Colville said, “At Hyde Park we proved how MLA technology allows us to significantly increase on-site volume while containing the sound within a strictly defined area. It’s a great result for everyone involved in the project.”

Martin Audio managing director, Anthony Taylor, added: “This is a significant jewel in the crown of worldwide events; we are thrilled that Martin Audio and our MLA technology has been chosen to tackle Hyde Park’s challenging sound issues. This is a win-win for everyone involved: artists, sound engineers and the paying public get the sound performance they deserve, while local residents are less impacted.”

In addition to system designers, Ian Colville and Martin Audio R&D Director, Jason Baird, Capital Sound’s support team included Al Woods (crew chief), Toby Donovan (system engineer and MLA technician) and eight other crew. Account manager was Martin Connolly and project assistant was Michele Conroy. Andy Davies and Chris Pyne, from Martin Audio’s Tech Support team, also supported the event.

For more about Martin Audio, please click to www.martin-audio.com.

BC Electronic Sales Awarded Middle Atlantic Commercial AV Rep of the Year

Middle Atlantic Products awarded BC Electronic Sales as Commercial AV Rep of the Year at a sales meeting held prior to InfoComm 2013.

BC Electronic Sales represents Middle Atlantic for the Commercial AV market in Iowa, Kansas, Nebraska and Southern Illinois.

Commenting on the award, Middle Atlantic Midwest Regional Sales Manager Adam Gold said, “Rick and his team have done an amazing job representing MAP in the two plus years they have been covering their territory of Iowa, Nebraska, Kansas, and Missouri. Their product knowledge, technical prowess, and complete dedication to customer service and satisfaction is evident by the results they achieve. Congratulations to the entire BC Electronics team.”

Photo caption (left to right): Michael Sipe and Rick Hanson (BC Electronic Sales) Robert Newhuis (Middle Atlantic) Dustin Vavak and Brandon Krepal (BC Electronic Sales).

For more information about BC Electronic Sales, please click to http://www.bcelectronics.com.

For technical specifications and in-depth information about Middle Atlantic Products, please click to www.middleatlantic.com or call 1.800.266.7225.

Middle Atlantic Products has been part of the Legrand group since its acquisition in 2011.

Legrand is the global specialist in electrical and digital building infrastructures. Its comprehensive offering of solutions for use in commercial, industrial and residential markets makes it a benchmark for customers worldwide. Innovation for a steady flow of new products with high added value and acquisitions are prime vectors for growth. Legrand reported sales of close to $5.8 billion in 2012. Legrand has a strong presence in the North American market, with a portfolio of well-known product lines that include Cablofil, Electrorack, Middle Atlantic, NuVo, On-Q, Ortronics, Pass & Seymour, Vantage, Watt Stopper and Wiremold. The company is listed on NYSE Euronext and is a component stock of indexes including the CAC40, FTSE4Good, MSCI World, ASPI and DJSI (ISIN code FR0010307819). www.legrand.us

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