A virtual press conference from Sound & Video Contractor

Archive by Brainstorm Media

Martin Audio Demos MLA Compact In New York and D.C.

Lisner Auditorium

Martin Audio will be holding exclusive demonstrations of its award-winning MLA Compact loudspeaker system in New York City and Washington D.C.

The New York demonstration is on October 21st and 22nd in the Grand Ballroom, Manhattan Center Studios, and the Washington D.C. demo is October 24th in the Lisner Auditorium at The George Washington University.

Both demonstrations will provide the unique opportunity for attendees to learn more about MLA Compact’s groundbreaking cellular drive technology and experience the system in person.

There will be a variety of two-hour time slots available for the demos, each including a technical presentation by Martin Audio’s Research and Development Director Jason Baird and a live demonstration of the system. Refreshments will also be provided.

These demonstrations will offer leading audio engineers, theatrical sound designers and event production management the chance to hear the dynamic sound capability, exceptional coverage across the audience and clarity of speech that MLA has become known for worldwide.

Please visit www.martin-audio.com where you can click the link to register for either event.

Troast Joins Middle Atlantic Product Development Team

Tim Troast

Fairfield, NJ––Middle Atlantic has named Tim Troast as Director of Physical Infrastructure Products, an integral part of the company’s Product Development Team.

In this newly created position, Troast will oversee the development of Middle Atlantic rack and enclosure products and related options. He will drive innovation for a range of new installation products and services that help save time and labor costs for integrators in all market segments.

Troast will also work closely with product managers for power and thermal products to further strengthen the company’s integrated approach to ensuring system reliability. The benefits of integrated mounting systems are one of the key factors that have made Middle Atlantic a leading provider for infrastructure products.

Troast brings extensive experience in product marketing and development to Middle Atlantic. For the past 13 years, he has worked at Pitney Bowes, most recently as Director––Core Product Marketing, where he excelled at solving complex system problems. Tim has an MBA in Marketing & Management from Seton Hall University and a BS degree in Chemistry from the University of Miami.

Commenting on Troast’s appointment, Middle Atlantic Director of Product Management and Business Development Mark Tracy said, “I look forward to Tim’s unique contribution in terms of ideas, experience, and leadership as we develop innovative new products and services. With his expertise, Middle Atlantic will continue as the right choice to help our integrator customers deliver exceptional systems and user experiences.”

For technical specifications and in-depth information about Middle Atlantic Products, please click to www.middleatlantic.com or call 1.800.266.7225.

Middle Atlantic Products has been part of the Legrand group since its acquisition in 2011.

Legrand is the global specialist in electrical and digital building infrastructures. Its comprehensive offering of solutions for use in commercial, industrial and residential markets makes it a benchmark for customers worldwide. Innovation for a steady flow of new products with high added value and acquisitions are prime vectors for growth. Legrand reported sales of close to $5.8 billion in 2012. Legrand has a strong presence in the North American market, with a portfolio of well-known product lines that include Cablofil, Electrorack, Middle Atlantic, NuVo, On-Q, Ortronics, Pass & Seymour, Vantage, Watt Stopper and Wiremold. The company is listed on NYSE Euronext and is a component stock of indexes including the CAC40, FTSE4Good, MSCI World, ASPI and DJSI (ISIN code FR0010307819). www.legrand.us.com

CAD Audio Names Habel Sales Manager For Installed Products

Bob Habel

Solon, OH––CAD Audio has announced the appointment of Bob Habel as Sales Manager for Astatic Commercial installed products.

In this capacity, Habel will be responsible for managing all commercial accounts and Astatic rep firms while providing technical support for installed products.

A 30-year industry commercial A/V veteran, Habel has held sales management positions at several major Ohio rep firms including Cambridge Marketing, Online Marketing and with systems integrator, Zenith Systems AV Solutions. He is also CTS-certified and has worked as a project manager, effectively spanning both sides of the marketplace.

Commenting on Habel’s appointment, CAD Audio Executive VP of Sales & Marketing Tony O’Keefe said, “Bob has a very successful track record as a sales management executive and integrator in commercial A/V. His wide-ranging experience and technical expertise make him highly qualified to drive the commercial side of our business.”

For more information about CAD Audio/Astatic Commercial, please call 800.762.9266 or visit www.cadaudio.com

Uniting the Audience: The Martin Audio Experience

Martin Audio Installation/MLA Ad

For many years Martin Audio has flourished under the memorable tagline, ‘The Martin Experience’. But actually defining what that is, and what it means to the industry, has been less clear. After reviewing at length Martin Audio’s increased profile in the industry today—and its ambition for the future—the company is about to unveil precisely what that ‘experience’ is all about.

James King, Marketing Director, explains. “After a lot of soul searching to define what lies at the heart of the brand, what quickly emerged was the importance of the audience experience. It’s what the company has been doing for over 40 years, from enabling ‘supergroups’ of the ‘70s to be able to play to larger audiences and be heard properly for the first time, through to MLA and its superlative consistency of coverage.

“The audience is central to the industry’s success, so creating exciting sound that envelops all of them and delivering truly memorable shared moments ensures better quality tours and more sell-out venues, be they bars and clubs, houses of worship, theaters or auditoriums. That’s the essence of the Martin Audio experience, and we summarize it as uniting the audience.”

Jason Baird, R&D Director adds, “The goal of delivering the Martin Audio experience to each audience member, led us to develop our patented Multi-cellular technology. First implemented in MLA, this has become renowned for its out-of-the-box coverage consistency, while still preserving all of the dynamics and projection of our signature horn-loaded approach. The future promises the development of this philosophy and technology into more and more of our market segments.”

Simon Bull, Director of Sales, went on to say, “Our customers have been asking for Martin Audio to communicate its values and create greater awareness and consideration for our touring and installation solutions. Uniting the audience does just that.”

To help illustrate and communicate the thinking, a series of print ads and brand video are being deployed, alongside a refreshed website www.martin-audio.com, featuring new case study materials.

Anthony Taylor, Managing Director, had the final word, “We’ve been looking at ways of communicating, really for the first time, exactly what makes Martin Audio tick, and to build on our recent growth and technology success in the marketplace. With ‘uniting the audience’ underpinning our philosophy and all that we do, I’m confident that our customers, FOH engineers, rental companies, production managers, system integrators and installers will also be able to take a fresh look at Martin Audio and understand how our experience provides them with better solutions for their different needs.”

For more about Martin Audio, please click to www.martin-audio.com.

About Martin Audio®
Founded by audio engineer David Martin in 1971, Martin Audio pioneered the use of all-horn-loaded bass designs in world-class touring loudspeaker systems for groups such as Pink Floyd, ELP and Supertramp. Located outside of London, Martin Audio now embodies a sophisticated mix of acoustic design, research, mathematical modeling and software engineering for a wide range of products in the installation, cinema and touring sound markets.

Starlight Express Celebrates 25th Anniversary With Martin Audio MLA Compact

When the updated production of Starlight Express opened at Bochum, Germany’s Stadionring—celebrating 25 years since its premiere performance at the specially constructed ‘Starlight Express Theater’ in 1988—it featured Martin Audio’s award-winning Multi-cellular Loudspeaker Array (MLA) platform for the first time.

Advertising itself as “the fastest musical in the universe” it fell to sound supervisor Riccardo van Krugten and system engineer/installation manager, Georg Hentschel to supercharge the next generation production while remaining faithful to Martin Levan’s original sound design.

Hentschel was already familiar with Martin Audio’s pioneering system, since his company (LiveAudio) has owned an MLA rig since May 2011. He later attended the world launch of the second-generation MLA Compact in London, and it is the smaller system that his company has now installed for this production.

Overseeing the sound in Bochum since early 2010, Riccardo van Krugten was eager that the production remained faithful to a single system to cope with the fast roller skating action. “We wanted a stereo set-up for the orchestra, and a separate system for vocals, positioned above the main performance area,” he said. “This required a PA solution that would reproduce music and vocals equally well.” Another issue was the need to reduce spill and crosstalk from the PA speakers into the 25 fast moving Microport headsets.

Since the new production promised “to take audio engineering to the highest level”, van Krugten knew that today’s audience expectation is far greater than it was two decades ago. He was also mindful of past complaints concerning vocal intelligibility and clarity in parts of the auditorium. “And so we searched for a system that would provide even coverage for all seats in the house, maintaining frequency response and sound levels.”

That search began after Andreas Karsten had produced a 3D EASE model of the Starlight Express Theater. Said Riccardo, “We ran various simulations with the existing speakers and looked at the problems. Then we ran the same simulations with a two conventional line array rigs at different positions to identify whether a line source solution could be used in this situation, before inviting nine manufacturers for two shoot out sessions.”

Atlantic Audio, Martin Audio’s German distributor, organized the hardware and crew for this shoot out, which took place in front of the full production team, including Phil Edwards, the musical supervisor from England.

To thoroughly evaluate the competing systems, Riccardo prepared a file in ProLogic containing samples from the show (and other vocal recordings of different tonalities), as well as music that everyone would recognize. “For the second half of the session we had the Starlight rhythm section and three cast members perform live from different positions on stage,” he said. “In two shoot out sessions, we heard nine different (mono) arrays rigged side by side. The MLA Compact never left any doubt it would handle reliably whatever kind of audio we threw at it.”

As a result, 27 MLA Compacts have been divided into three flown L/C/R arrays of nine elements each, along with three DSX subs ground stacked left and right of the stage. This is designed to cover the entire auditorium including the balcony and the middle sub on each side is reversed to produce a cardioid pattern. The subs are set unconventionally just outside the left and right array —stacked on the middle track level a few meters above the ground—and are sunk into the proscenium wall, via a specially-designed setup.

A pair of Martin Audio W8VDQ hybrid boxes provide outfill coverage extension of the center array, while production rigged a so-called ‘crossfire’ system, so that those sitting at the sides of the auditorium would also receive a stereo orchestra image.

Georg Hentschel explained, “Starlight has a large cast equipped with omnidirectional lavalier mics who constantly move around the set on three levels behind the speakers and also in front of the PA, often directly facing the arrays. During one particular scene, six highly amplified singers are elevated directly behind the center array, which mainly handles vocals. The amazing reduction in backspill of the MLA Compact masters these challenges in a very impressive way. The other aspect, of course, is MLA’s outstanding tonal quality.“

Hentschel set ‘Hard Avoid’ for the areas behind the arrays where there is a lot of singer traffic as well as to the areas underneath the speaker systems. Further back down the auditorium, the problems become even more complex, with two tracks running right through the audience, who are seated on different levels. Finally, there is a balcony and several rows of seating at both side walls that need to be covered.

“I challenged the system with various optimizations to achieve the best solution, and it has really delivered; we were able to solve many problems with MLA’s advanced technology, and it was absolutely the right system for the job,” he said.

And Riccardo van Krugten also commends the seamless swap-over between old and new sound systems. “The transition was smoother than expected. We knew it would be a whole new world for the performers. Part of the new concept was to reposition and reuse some of the old PA speakers for monitoring purposes, and that idea played out really well. All in all, I believe we have respected Martin Levan’s clever original sound design by replacing existing components with more advanced technology.”

Head of sound in Bochum is Jürgen Janßen, who mixed all the shows during the process of changing over the sound system, while Riccardo created the matrix layout and Georg took care of the necessary programming and alignment. Throughout the process Atlantic Audio coordinated between Martin Audio and the production team.

For more about Martin Audio and MLA, please click to www.martin-audio.com

Photo credit: Jens Hauer

SES Supports The Avett Brothers With Martin Audio MLA

SES (Special Event Services) of Winston Salem and Nashville recently supported the popular Avett Brothers on the first leg of their world tour with a Martin Audio MLA System 36 loudspeaker system.

Describing how SES became involved with the tour, Michael Brammer, SES Director of Touring Operations stated, “We did a trial show at the beginning of the tour, and due to the success of the MLA and the overwhelming positive fan response, the band decided to take us on the road. The band went from a bus and trailer to three trucks virtually overnight, in part because they fell in love with the Martin Audio MLA system.”

The Avett Brothers are led by Scott and Seth Avett on vocals and a variety of stringed and percussion instruments, along with Bob Crawford (double bass), Joe Kwon (cello) and Mike Marsh (drums). With several chart albums including I and Love and You (2009), The Carpenter (2012) and the upcoming Magpie and the Dandelion, they combine an eclectic mix of bluegrass, country, punk, pop, folk, rock and roll, honky-tonk and ragtime into solid original songs that have gotten Bob Dylan’s attention, among others.

With stops in Canada and Europe before wrapping up in the US this Fall, the Avetts headlined “The Carpenter” tour with acts such as The Old Crow Medicine Show and Grace Potter and the Nocturnals opening for them in a mix of amphitheatres, arenas and theaters including two sold out nights at Red Rocks.

In order to cover the crowds that averaged from 10 to 12,000 with a bump to 18,000 at Nashville’s Bridgestone Arena, SES deployed a loudspeaker system consisting of 11 MLA enclosures and one MLD downfill cabinet per side along with six MLX ground-stacked subs per side. They also used an Avid Profile for FOH and a DiGiCo SD-9 for Monitors. When The Avett Brothers return for the final US leg, they will play larger arenas, so SES plans to add MLA Compact speakers for outfill to increase the coverage area.

Asked how MLA performed during the tour, Michael responded, “Their FOH Engineer Justin Glanville really likes the dynamic range and stereo imaging of the MLA system as The Avett Brothers are a very complex band. They play a variety of instruments and exchange them from song to song, so there’s a constant circle around the stage. The show ranges from very energetic moments down to just two guys singing into one microphone acoustically. It’s a very dynamic show and MLA really responds well to it.

“The coverage has been uniformly excellent in all kinds of venues, and MLA doesn’t take long to set up. In fact, Andrew Steelman, our Systems Tech was able to fly it in the morning and have Justin behind the console by lunchtime. The MLA system really has given us everything we’ve needed and more from a loudspeaker rig.”

For more about SES, please click to www.specialeventservices.com

For more about Martin Audio, please click to www.martin-audio.com.

CAD Wireless “Exceeds Expectations” At Park Inn Hotel In Costa Rica

Located in the heart of Costa Rica’s capital San Jose downtown near the bustling business district, the Park Inn Hotel already has seven expansive conference rooms and plans to add four more in the coming year.

Absolutely modern in design and implementation, the Park Inn features sophisticated A/V systems installed by Diseno Acustico (Acoustic Design), a leading local integrator. Besides providing background music and PA systems for the lobby, restaurants, ballrooms and bar/pool areas, these systems offer the latest audio and video conferencing capabilities for the expansive business center.

CAD Audio WX100 wireless systems are a technological centerpiece of the business center. As acoustic engineer and Diseno Acustico president Jose Torres Jimenez points out, “We used CAD Audio WX100 wireless microphone systems for all of the conference rooms, including the WX100A UHF receivers, WX155 belt packs, WX160 goosenecks and WX150 handheld transmitters. The wireless has to be flexible because all of the conference rooms have combining systems so they can be opened up into ballrooms for parties and dances.

“Over the years, we’ve tried other ‘leading’ brands,” Jose continues, “but after a test run in our own conference room, I found that CAD wireless systems work better and specified them for the Park Inn project. The CAD WX100 system is easy to use and install, lightweight and reliable, with good reception and sonic quality. I also really like the rugged and effective antennas.”

Besides CAD WX100 wireless, the Park Inn installation includes Bogen ceiling speakers and subwoofers; Atlas Sound amplification, Furman power conditioners; a NEC VideoWall, projectors and monitors; an FSR Pathfinder computer video & audio matrix switcher and intelligent plate systems; an Australian Monitor zone routing mixer; and Da-Lite recessed ceiling projection screens.

Founded four years ago, Diseno Acustico is fundamentally an acoustics consultancy with a core business of noise control, architectural acoustics, noise modeling and noise mapping. Recently, the company has created an integration and installation division to provide more tangible solutions for its clients. They currently have a mix of 60% commercial and 40% residential installations, with a marked preference for the former.

Summing up about the WX100 wireless systems at the Park Inn, Jose adds, “The hotel is very pleased and happy with the CAD systems. Everything is working just fine and, overall, the systems have exceeded our expectations.”

For more information about CAD Audio, please call 800.762.9266 or visit www.cadaudio.com.

On Stage Audio Provides Martin Audio MLA Training


Las Vegas, NV––On Stage Audio, a division of OSA International, Inc. is providing complimentary Martin Audio MLA training at its Las Vegas facility from September 3rd to the 6th.

These intense two-day sessions will provide attendees with the classroom and hands-on workshop training required to fully operate the MLA system. This comprehensive training covers every aspect of the use and deployment of Martin Audio’s multi-cellular loudspeaker technology and leads to MLA certification upon completion.

Attendees will receive training books and MLA software for reference and to support their continuing education. All attendees who complete the training will be entered into the M-TECH members’ portal system and have the opportunity to request a password for access to additional training information and participate in group discussions.

Asked about the training, OSA Vice President Jim Risgin stated, “Due to the increased market demand for MLA system deployment, we need to expand the available pool of certified system engineers. Offering these training sessions will ensure that we can support the demand for MLA cellular drive technology. Our philosophy at OSA has always been to offer continuing education to engineers, and we will be hosting additional training sessions at our Nashville and Chicago locations in the coming months.”

For more information about MLA training, please click to www.osacorp.com/mlatraining/

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Related Topics: News |

3G Productions Expands LA Facility, Strengthens Sales Team in Southern CA

Devon Murray

Las Vegas, NV––3G Productions, Inc. has expanded its presence in Southern California with a larger Los Angeles facility and a new Director of Business Development and Sales, Devon Murray, who will spearhead the company’s growth and sales in the market.

Located just south of downtown Los Angeles, 3G’s facility now has more than twice the warehouse space of its predecessor and is centrally located to major live production and corporate events, touring and dance festival venues in the Southern California area.

Highly experienced in all aspects of live production, Murray joins 3G after an eight-year stint as Senior Production Manager for STAPLES CENTER/AEG where he was responsible for production and management for all events at the arena in Los Angeles.

Commenting on his new appointment, Murray said, “I’m elated to join the talented team at 3G. I was always impressed with the quality of the engineers, products and work when they produced events at the Staples Center. I see tremendous growth potential in 3G, particularly in LA, and my goal is to continue to build on top of the solid business foundation 3G has already created.”

Asked about the hire, 3G owner and Vice President Jay Curiel added, “We’re excited to have Devon join our sales team. His vast experience and knowledge in the industry will translate into new and exciting growth opportunities for 3G in Southern California as we emphasize our commitment to service this market.”

Known for its fresh perspective, engaged engineers and exceptional customer service, 3G has distinguished itself with its ability to provide the high quality audio and communications for everything from the largest dance festivals and tours to their increased focus on corporate and TV/film broadcast events while maintaining the dominant role in live event production and touring that has been their mainstay.

For more about 3G Productions, please call 702.948.0459 or click to www.3glp.com

About 3G Productions, Inc.
Founded in 2004, 3G Productions, Inc. is a multifaceted audio company focused on providing the highest quality of service in live production, sound equipment rental, sales, and installed sound. Located in Las Vegas and Los Angeles, the company operates through two divisions: Live and Pro Audio.

Fishman Names Bill Norton Vice President Of Retail Sales

Bill Norton, Fishman VP of Retail Sales

Andover MA––To further increase and optimize its sales effort, Fishman has appointed Bill Norton as VP of Retail Sales. Formerly a professional musician with an extensive background in global distribution and sales, Norton brings a wealth of experience to his new position. Prior to joining Fishman, Norton spent several years as Chief Operating Officer at New Hampshire-based Earthworks Microphones.

In his new position, Norton will be directly responsible for the company retail sales revenue of Fishman branded products, and participate in the planning and launch of new products by implementing short and long-term strategies consistent with the company’s growth goals.

Asked about his new appointment, Norton said, “I am delighted to be on board here at Fishman. As a brand and a company, Fishman is highly respected worldwide for their pickups, preamps and amplifiers Now with the introduction of TriplePlay®, the company is poised to expand their business into exciting new categories.”

For more information about Fishman, please click to www.fishman.com

About

Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

Calendar

October 2014
M T W T F S S
« Sep    
 12345
6789101112
13141516171819
20212223242526
2728293031  

Your Account

Subscribe

Subscribe to RSS Feed

Subscribe to MyYahoo News Feed

Subscribe to Bloglines

Google Syndication