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Technical Direction Company (TDC) delivers projections across Australia celebrating the festive season

WATCH THE VIDEO: See the National 9 News coverage HERE

The team at Technical Direction Company (TDC) delivered spectacular projections at multiple iconic locations during December 2013 including; St Mary’s Cathedral, Sydney, Melbourne Town Hall and the Old Post Office, Newcastle.

“We are delighted to have the opportunity to transform and bring these beautiful buildings to life to celebrate the festive season”, says Kain Jones, TDC’s Special Projects Manager. “TDC are the video projection experts who work behind the VIVID festival so are familiar with lighting up and transforming Australia’s most famous landmarks.”

In total, TDC supplied a total of over 30 high brightness Barco digital video projectors incorporating Barco’s latest 26,000 lumen HD projectors, in addition to Barco 22K and 20K projectors along with all control and media server equipment and expert technical support.

“TDC’s painstaking preparation and careful projection mapping before each event and on site made each event happen,” added Jones.

Melbourne Town Hall
TDC provided projectors and crew to transform the Melbourne Town Hall into a dramatic façade celebrating Christmas and the festive season in a playful way.

Technical Direction Company

“City Evolutions” at Old Post Office, Newcastle
A 25-metre high Christmas tree was projected using TDC projectors onto the Old Post Building in Hunter Street, Newcastle, a highlight for local businesses and retailers during the festive season.

17-million pixel HD centerpiece: “Lights of Christmas” at St Mary’s Cathedral, Sydney
Perhaps the most spectacular of projections, TDC for the third consecutive year provided projections onto the façade of St Mary’s Cathedral in Sydney.

“Over the whole façade of St Mary’s Cathedral, TDC provided a total of over seventeen million pixels,” ended Jones.

Technical Direction Company

WWW.TDC.COM.AU

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Related Topics: Large Venue, News |

Kramer Electronics and Calibre UK Join Forces to Deliver Premium Pro-AV Products

Tim Brooksbank, Chairman of Calibre UK and Aviv Ron, Kramer’s VP Business Development & Strategy at Kramer’s head-office in Jerusalem, with one of their first joint products to debut at ISE 2014.

The two companies now offer dedicated sale and support of world’s largest and most comprehensive range of Scalers

Electronics designer, manufacturer and supplier, Kramer Electronics, Ltd., and Calibre UK, British electronics manufacturer, announce their global joint sales, supply, development and business co-operation agreement.

Integrated products focused on innovation

Calibre’s key models for the Pro-AV & Broadcast industries are to be incorporated into Kramer’s product line-up in Q4 this year. This strengthens Kramer’s range by the addition of a new line of premium scalers including powerful low-latency processing, warping, geometry correction and edge-blending with models for fixed installation and rental and staging, as well as models targeted at LED videowalls and television broadcast studios.

With obvious customer benefits, the two companies have also agreed to work together to accelerate Calibre’s future product developments and have ambitious plans to roll out a comprehensive range of market-leading premium video processing, routing and control products.

Think local, act global

To support customers and the implementation of new product introductions, Kramer Electronics will supply dedicated resources to support and market these new models throughout Kramer Electronics’ worldwide network of more than 20 regional offices.

Tim Brooksbank, Chairman at Calibre, will head up this effort within Kramer as well as maintaining his Calibre role: “Having just passed our 25-year anniversary at Calibre, this cooperation with Kramer marks an exciting start to our next quarter century. We will continue independently with our OEM and own-label business activities, but with Calibre-branded products being progressively merged into the Kramer range. This opens up access to a far wider market for our products and helps Kramer strengthen its presence in its premium markets. I’m really enthusiastic about being able to work so closely with the people at Kramer. Our planned future product developments are particularly interesting and will greatly expand both companies’ capabilities and market.”

“This strategic co-operation with Calibre is of great benefit to both companies and to our customers alike”, says Dr. Joseph Kramer, Founder, President & Chairman of Kramer Electronics and recent recipient of the 2013 Pioneer of AV Award. “Kramer and Calibre together offer market-leading technologies with outstanding performance and customer support from a truly international, professional AV organisation. Together we will move forwards developing a comprehensive range of powerful premium video processing and control products for the live events, rental, staging and fixed install markets with a focus on class-leading visual and functional performance. There are exciting times ahead.”

For more information about Kramer Electronics please go to www.kramerelectronics.com
For more information about Calibre please go to www.calibreuk.com

It’s a first: TDC wraps Sydney Opera House and Sydney Harbour Bridge Pylons in projection for Australian Naval Spectacular

Watch the video at: http://bit.ly/19dRyyn

Achieving the very first projection onto both sides of the epic proportions of Australia’s iconic Sydney Opera House as well as onto the pylons of Sydney Harbour Bridge was by no means a small challenge for any technology company.

Australia was celebrating the first entry of the national Australian fleet into Sydney Harbour one hundred years ago and re-telling the story for The Royal Australian Navy’s International Fleet Review. Imagination Australia was the Creative team and Producer of the event, who engaged Technical Direction Company (TDC) as their video technology partner.

An evening spectacular involved video projection that was combined with stunning fireworks launched from seven warships. There was lighting from 28 land and ship locations plus live action on board ships culminating in an aerial fly past from the Royal Australian Air Force that was enjoyed by the millions lining the foreshore.

“The spectacular was created in seven acts, from introducing Australia’s original fleet, through 100 proud years of service to Australia, current capabilities, a moment of reflection for the fallen and a finale to rival Sydney’s New Year’s Eve,” said Heath Campanaro, Project Director at Imagination Australia. “The show was a once in a lifetime project and will go down in history as one of the most inspiring, moving pieces of creativity at this kind of scale.”

We make it happen

Digital video projection onto both sides of the Sydney Opera House and Sydney Harbour Bridge pylons was a first. To create such a visual spectacular, TDC worked for months of planning and testing with Imagination Australia to design and realise the brightest projection ever delivered.

TDC deployed a total of 56 Barco projectors including models FLM-HD20, HDF-W26 and HDQ-2K40 that were positioned at great distances and angles, including projection towers located up to 700 metres away from across Sydney Harbour. It was vital to that the projection was visible from all sides of the Harbour – which had not been done before.

TDC ensured that the content created by Imagination Australia was managed using Dataton WATCHOUT™ multi-image and display software and 26 computer servers. The entire proceedings were synchronised by timecode and transmitted across Sydney Harbour using Reidel MediorNet fibre optic media signal distribution and processing.

“The project took months of planning and days of painstaking projector alignment and positioning to get every pixel lined up and just right across various projectors,” enthused Olin Winton, Technical Manager at TDC.

“Rarely does a project of this epic scale take place in Australia. Our team of projection experts did a great job and we’re very proud of what we’ve delivered,” said Michael Hassett, MD at TDC.

The TDC project team for this event were:

Project Manager: Kain Jones
Technical Manager: Olin Winton
Head Technician: Steve Cain
Projectionists: Drew Ferors, Matt Teale, Anthony Pellizzari, Isaac McKenzie
Projectionist Assist: Max Rowen, Gareth Marsh

The biggest event to happen at Sydney Harbour for years, The Royal Australian Navy’s International Fleet Review was held from 3-11 October 2013.

Watch the video at: http://bit.ly/19dRyyn

Images provided with this story should be credited to: © Technical Direction Company.

WATCHOUT MANAGES CONTENT FOR THE BIG PICTURE, THE WORLD’S LARGEST HIGH DEFINITION VIDEO WALL

Click here to view the full story online.

Standing over 15 meters tall and 60 meters wide, “The Big Picture” has official Guinness World Records title for the “Largest High Definition Video Wall”. It is located inside the main lobby and entrance to Suntec Exhibition and Convention Centre (Suntec Singapore) and is fast becoming a hotspot for photo-taking by delegates and Suntec City shoppers alike; an iconic souvenir of Singapore. The system relies on the amazing Dataton WATCHOUT™ multi-image display and presentation software to manage its large-format, dynamic and ever changing content that is presented over 664 integrated LG LED flat panel displays.

Arun Madhok, CEO of Suntec Singapore said: “The full HD digital wall is an integral part of our technology suite which includes digital signage and free Wi-Fi. This mega screen with its captivating content is fast becoming a hotspot for photographers providing an iconic and memorable souvenir of Singapore. High definition content is played 16 hours each day delighting the convention centre visitors and Suntec City shoppers alike.”

“The Big Picture is fast becoming a hotspot for photo-taking providing an iconic and memorable souvenir of Singapore. In addition, it has successfully achieved a new Guinness World Records title for Largest High Definition Video Wall.”

Fredrik Svahnberg, marketing director at Dataton said: “Our software designers have worked tirelessly over the years to create a single robust system that can handle an unprecedented quantity of video and data on such a huge real-time display. We’re delighted that WATCHOUT technology has been put to the test and is an integral part of The Big Picture at Suntec Singapore. It’s validating that the project and its technology partners involved are officially recognised by Guinness World Records and as part of a smart building our technology is used to bring a return on investment to the owner as well as to inform, engage and enthral local and international visitors to Singapore.”

An ecosystem of technology partners bring The Big Picture to life

The project was managed by Suntec Singapore working with an expert team of Asia-based technology partners including global automation controls specialist, Honeywell who were appointed master systems integrators for the project.

“We understood Suntec Singapore’s vision to be a convention and exhibition centre of the future,” said Ananda Seshadri, regional marketing leader at Honeywell. “We leveraged the latest technologies to help Suntec achieve their business goals. The big digital screen with the application of WATCHOUT certainly has the ‘wow factor’ for visitors and Suntec exhibitors use it as a fantastic advertisement placement.’

LG acted as systems engineers to design and analyse the system and manage subcontractors such as ACETEL Korea.

“ACETEL were responsible for supplying Dataton WATCHOUT for The Big Picture as well as designing and installing the visual display system according to LG and Honeywell’s requirements,” explains Jeong-Mok Byun, team lead of visual solution division at ACETEL.

Big pixel display

The Big Picture is designed to support a resolution of 32,051 pixels wide by 7,941 pixels high, which is 84 times the resolution of HD (1 UHD = 4HD).

The Big Picture acts as a standalone exhibit allowing a combination of multiple media such as still images, animations and video clips to be shown at the same time, or a single media image in native format to be displayed over the entire wall.

Interactive features are integrated with RFID tracking systems and sensors on the escalators located just in front of The Big Picture. With these integrated sensory systems, The Big Picture can be adapted to display welcome messages, or show specialised content alongside riders on the escalator from levels 1 to 3.

Mr Oh, Technical Manager, LGE Singapore explains: “LG worked on the design of the visual display system and it evolved to be the largest HD LED screen in the world. Early in the design phase, we discussed with Dataton the possibility of the project being the largest HD LED screen and on finding out that it could, we selected WATCHOUT as the main multi-image display and presentation system.

“The Big Picture is controlled and operated by three major subsystems which are the video wall, playback, integration and control. Playback manages content and the principle of the design is to support multi-display and 4K images from 21 WATCHOUT display servers, serving 84 full HD outputs.

“The integration and control system acts to control The Big Picture and servers, turning them on or off as required. It also manages playback where a part of a show at a specific time can be selected or it can be used to manage interactive content.”

Mesmerising audiences through dynamic content

Content for the system can be updated according to the exhibition taking place. It also uses a variety of ultra-high resolution content from Suntec Singapore and its advertisers.

Lasanthi Bandara, manager, audio-visual technology & content at Suntec Singapore explained: “WATCHOUT is being used to primarily display content on all 664 screens seamlessly. Content is also designed, animated, and produced within the WATCHOUT system itself.

“There was no other feasible and scalable technology available in the market that could enable us to create such high definition display. WATCHOUT was selected because of its primary capability to display synchronised content on multiple screens,” added Bandara.

Bernard Ng, digital creative curator at Suntec Singapore explained: “Audio, video and graphic content are used together to create spectacular showcases and presentations on The Big Picture. The design challenge here is simply the immense size of our entire screen. Producing and rendering videos and animations at this scale is incredible but potentially time consuming. However, production time is greatly reduced by maximising WATCHOUT’s ability in allowing us to create amazing content directly within the system itself.

“For content management, WATCHOUT allows content to be stored and managed in media containers with auxiliary timelines. This allows my team to manually organise and manage content according to scheduling and requirements.”

Smart building design

The system is designed to be integrated with other building systems and to bring in return on investment.

“The initial plan was not to build the largest HD LED screen in the world. The Level 1 of our building was initially designed as the lobby entrance to our venue and following a major modernisation programme, the idea of having a HD LED screen was realised in the form of The Big Picture. The size of The Big Picture was in accordance to our overall design of venue entrance. We are very delighted that an unexpected design step turned into the largest HD LED screens in the world,” said Arun Madhok, CEO of Suntec Singapore.

Measuring project success

Suntec Singapore measures the success of The Big Picture from its reception on multiple social media platforms tagging Suntec Singapore as their check-in location, newspaper and media coverage featuring The Big Picture as part as well as filmography interests. Operationally there are benefits such as reduced costs and increased advertising revenue that assist the centre in being profitable and sustainable.

“It is great to see our organisers and delegates posing in front of The Big Picture with big smiles. One more reason why Suntec Singapore is the Preferred Place to Meet.” ended Madhok.

Click here to view the full story online.

InfoComm sets agenda on Corporate Communications for next UK Roundtable event

InfoComm International®, the trade association representing the commercial audiovisual technology industry, will be hosting its next roundtable event focusing on the use of AV for Corporate Communications at the Hilton Green Park, London at 14:00 to 17:00 on Thursday, 26 September 2013.

“Professionals working with corporate communications will provide insight, opinions and experience of their use of AV followed by wider discussions on the topics raised,” says Chris Lavelle, Regional Director, UK & Ireland.

The event is free for InfoComm members and £20 + VAT for non-members. Don’t miss out. Please RSVP is to Sarah Carless at ukireland@infocomm.org.

www.infocomm.org

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VICTORIA AND ALBERT MUSEUM’S ‘DAVID BOWIE IS’ VIDEO WALL POWERED BY DATATON WATCHOUT

WATCHOUT version 5.5

VIEW THE STORY ONLINE.

The ‘David Bowie is’ exhibition was one of the most successful and technically complex shows at the Victoria and Albert Museum (V&A) in London. Opening to rave reviews on 23 March 2013 it was the best selling exhibition in the museum’s history. ‘David Bowie is’ is now on world tour starting at the Art Gallery of Ontario, Canada in September 2013.

Design and production company, 59 Productions and interiors and exhibition designers Real Studios collaborated on the ‘David Bowie is’ exhibition design. Expert systems integrator, Sysco AV configured the Museum’s existing inventory of technology and Dataton WATCHOUT™ powered the multi-image display and presentation software in two areas of the galleries including a 7-meter high video wall display and TV displays throughout the exhibition. Sysco AV has worked with the V&A for many years on several exhibitions. WATCHOUT is supported by Mirage Associates, Dataton Premium Partner, UK & Ireland.

“The 7-meter high floor to ceiling video wall used WATCHOUT to blend images from projectiondesign® F32 projectors,” said Hugo Roche, CEO at Sysco.

“Video projections were juxtaposed with mannequins dressed in legendary costumes from the David Bowie Archive and showed footage of Bowie’s live stage performances, recreating the sensational impact of the musician throughout his career,” adds Roche.

“WATCHOUT was also used to show various performances of Bowie’s 1977 song “Heroes” in retrofitted displays.”

Lars Sandlund, chief operating officer at Dataton said: “David Bowie is one of the most iconic musicians and creative people of our time and we’re delighted that Dataton WATCHOUT was used along with the 300 objects from the David Bowie Archive to tell the story of Bowie’s career and engage, enthral and entertain the Museum visitors.”

‘David Bowie is’ exhibition will tour internationally. For more details of confirmed venues visit: http://www.vam.ac.uk/davidbowieis

VIEW THE STORY ONLINE.

WATCHOUT greets visitors to SINGLE STREAM at Museum of Moving Image, NY

SINGLE STREAM, 28 minutes, color/sound. Exhibition view. Photo by Jason Eppink. © Museum of Moving Image.

SINGLE STREAM, 28 minutes, color/sound. Exhibition view. Photo by Jason Eppink. © Museum of Moving Image.

VIEW THE FULL STORY AND PRESS IMAGES ONLINE.

Museum of Moving Image, Astoria, NY is currently showing SINGLE STREAM (2013), a new large-scale 28-minute video installation by artists Pawel Wojtasik, Toby Lee and Ernst Karel. The impressive 50×8-foot mural greets visitors in the museum’s lobby and entrance hallway and relies on Dataton WATCHOUT™ multi-image display and presentation software to manage and warp the content across five Barco edge-blended projectors.

Since its renovation in 2011, the Museum of Moving Image’s lobby wall has become a showcase for adventurous video installations and curated exhibits of web art. “The lobby is the first thing that visitors see,” said Jason Eppink, associate curator of digital media at Museum of Moving Image. “It is a challenging space to program and curate because it’s first and foremost a functional space. There are visitors coming in and out of the building to speak with guest services and ticketing.”

During the renovation, prime audiovisual contractor Electrosonic, supported by Show Sage, Dataton Premium Partner for North America, upgraded the audiovisual technology across various areas of the museum including its lobby wall. Electrosonic senior sales consultant Bryan Abelowitz noted: “We worked with Museum of Moving Image throughout the 1990s and did their original ‘Behind the Screen’ core exhibition. In 2011, we provided a state-of-the-art, 21st-century upgrade, which included WATCHOUT in the lobby wall. We chose WATCHOUT for our project because it is so reliable and is able to handle a range of video and audio formats that the museum can easily operate.”

“We’ve relied on the WATCHOUT system from the very beginning,” said Jason Eppink. “The Museum is dedicated to the moving image in all its forms, so we use the free run capability of WATCHOUT to manage a wide range of works, including live action video, animation, and animated GIFs. The lobby wall is used to both exhibit artwork examine cultural phenomenon.”

“WATCHOUT is a rock-solid platform. In future, we are looking at using the Dynamic Image Server function to further engage audiences.”

Jim Testa, president of Show Sage said: “It is terrific to see the Museum of Moving Image use Dataton WATCHOUT to its full capability. Through WATCHOUT’s power and versatility, the museum is able to create highly experiential exhibits of film and other works of art that amaze and inspire the public.”

WATCHOUT manages sound and images for SINGLE STREAM

The latest exhibition, SINGLE STREAM opened on July 3 and runs through November 3, 2013.
SINGLE STREAM is a visual and sonic exploration inside a recycling facility, the video blurs the line between observation and abstraction, plunging the viewer into the steady flow of the plant and capturing the complex processes devised to treat the enormous amount of waste Americans produce every day.

“SINGLE STREAM is a collaboration between three artists, one of whom is a sound ethnographer. He recorded audio on-site and constructed a sound track specifically designed for the four-speaker system in our lobby. This is managed through WATCHOUT by splitting two stereo audio files before sending them to the speakers,” explained Eppink.

“Throughout the project, working with Electrosonic, Show Sage assisted with technical support and advice that we needed. So far, SINGLE STREAM has been received very well.”

Lars Sandlund, chief operating officer at Dataton says: “Dataton is located in several film museums around the world to engage, enthrall and inform audiences. This latest use of WATCHOUT at Museum of Moving Image demonstrates the effective way in which our technology combines large-format video display for rotating exhibitions through a future-proof solution.”

The building which houses Museum of Modern Image was designed by architect Thomas Leeser and is located on the site where Paramount’s East Coast production facility, the famed Astoria Studio, stood in the 1920s.

VIEW THE FULL STORY AND PRESS IMAGES ONLINE.

DATATON TAKES VISITORS ON A CARIBBEAN ISLAND RETREAT AT THE REEF HOTEL & RESORT

During those cold winter months, the people from Denmark and wider Scandinavia can escape to the warmer climes of the Western Caribbean at The Reef Hotel & Resort. The attraction located just meters away from the ferry terminal in Fredrikshavn, Denmark uses the latest audiovisual technology to immerse visitors, thanks to Swedish systems integration company Mediatec Solutions Sweden AB. Mediatec provided all audio, video, lighting and control including Dataton WATCHOUT™ multi-image display and presentation software. Content was designed and created by award-winning hospitality and exhibition designers, Stylt Trampoli AB.

Erik Nissen Johansen, creative director and founder at Stylt Trampoli AB created The Reef concept said: “The Reef is the former Stena Line ‘Badehotellet’. We have created a unique adventure for the whole family who are treated to sound, scents, lapping waves, music, a warm breeze, light effects and 32-degree temperatures all year round.”

Multi-image and display

“Dataton WATCHOUT manages content on two large projection displays positioned above the pool, inside the adventure park. Here tropical imagery is shown working alongside sound effects,” explained Jörgen Börling, manager at Mediatec.

In The Reef restaurant Mediatec has integrated a further nine screens with content synchronized and matched using Dataton WATCHOUT.

“The restaurant presentation provides a pre-dinner show that is connected to the story of The Reef with stunning storytelling content created by Stylt,” added Börling.

Lars Sandlund, chief operating officer at Dataton said: “The creative ways in which WATCHOUT is used never ceases to amaze us and we’re delighted that our technology is enjoyed by Scandinavians at The Reef.”

And the last word goes to Jörgen Börling who says: “The audiovisual system has been a big success for our client. What’s more, the hotel is just 3 hours from Göteborg!”

See Dataton and WATCHOUT Premium Partner Videmus at Stand 107, EAS 2013 from 18-20 September, Port de Versailles Convention Center, Paris.

THE BEAUTIFUL GAME: WATCHOUT ENGAGES AUDIENCES AT THE NATIONAL FOOTBALL MUSEUM

The National Football Museum in Manchester, UK reopened in July 2012 and exists to explain how and why football has become ‘the people’s game’, a key part of England’s heritage and way of life. Since its opening and vital to how the museum engages in storytelling, expert systems integrator D J Willrich (DJW) has deployed Dataton WATCHOUT™ multi-image display and presentation software to manage a variety of content across LCD displays in the Milestones gallery and in ‘Our Beautiful Game’, a 15.9 meter panoramic and immersive theatre. Mirage Associates, Dataton Premium Partner, UK and Ireland provided project support to DJW during the installation phases.

DJW was contracted to design, integrate, commission and programme the audio visual system, including full lighting design, as well as all of the exhibition electrical and audio visual cabling. Centre Screen Productions created all multimedia content for the project.

In explaining the client brief for multi-image display, David Willrich at DJW says: “The National Football museum wanted a fully interactive experience to give visitors a feel for what it’s like to be one of the superstars of football – from the pressure of scoring a penalty to the exhilaration of lifting the winners’ cup.”

WATCHOUT is used in the Milestones galleries showing football milestones on various LCD screens and which is buzzing with light and sound.

“Our Beautiful Game”, an immersive film capturing one month in the life of English football,” says Paul Kucharski, director at Centre Screen Productions. Here, WATCHOUT is used to map and edge blend content and projected images in a special theatre with a 15.9 metre curved screen showing the diversity of football.

“In these areas, WATCHOUT enables the film to be blended across a wide screen and helps the film portray the beautiful game in a powerful and striking way,” adds David Willrich.

Lars Sandlund, chief operating officer at Dataton adds: “Our technology has once again been deployed by DJW to engage and immerse audiences alongside a world-class home for the greatest collection of football memorabilia ever assembled.”

The National Football Museum was shortlisted for the Consumer Installation and AV/IT Project of the Year categories in the 15th AV Awards 2013 programme.

See Dataton and WATCHOUT Premium Partner Videmus 
at Stand 107, EAS 2013 from 18-20 September, Port de Versailles Convention Center, Paris

See Dataton at PLASA London at stand Q6 from 6-9 October 2013, ExCel London

VIEW THE STORY AND PRESS IMAGES ONLINE.

WATCHOUT AND PICKUP ENGAGE VISITORS AT ALLISON CUSTOMER EXPERIENCE CENTER

The multi-million dollar Allison Customer Experience (ACE) Center and Demonstration & Drive track in Hungary looked no further than D J Willrich (DJW) to install a multi-screen audiovisual spectacular that uses Dataton WATCHOUT™ multi-image display and presentation software to inform, engage and enthral VIP customers at ACE. As the presentation audio runs in English language, Dataton PICKUP™ audio guides are integrated with WATCHOUT offering VIPs a selection of eleven additional foreign languages or for VIPs wearing hearing aids. Mirage Associates, Dataton Premium Partner, UK & Ireland supported the DJW during the project installation phases.

VIP customers entering into the experience are provided with a background on the history of Allison Transmission. After the presentation, VIP customers then test drive a number of trucks on various courses including road and off road which are fitted with Allison Transmissions.

“WATCHOUT is used in the pre-show, main show and post-show areas and manages content and CGI sequences across multiple displays and screen sizes,” said David Willrich, Director, DJW.

“We selected PICKUP audio guides to run in sync with WATCHOUT for visitors who don’t speak English. VIPs can select from another eleven languages or use the system if they wear hearing aids using the ‘T’ function,” added David Willrich at DJW.

The pre-show film uses sophisticated post-production techniques to magically bring the company founder, James Allison, to life from a photograph of the 1909 Indianapolis Motor Speedway. He introduces visitors to the history of the company before they enter the main theatre show.

“The exciting multi-screen immersive theatre show utilizes a combination of both specially commissioned CGI sequences and live action footage filmed on location to demonstrate the benefits of using an Allison Transmission. The whole experience is further enhanced with a full 5.1 surround sound audio mix,” explains Paul Kucharski, director at Centre Screen Productions, responsible for all multimedia content and creation.

Lars Sandlund, chief operating officer at Dataton says: “ACE is a terrific example of how our WATCHOUT and PICKUP technology can be integrated and deployed to engage and immerse audiences.”

DJW’s work at The Allison Customer Experience Center was shortlisted for the Business Installation of the Year in the 15th AV Awards 2013 programme.

See Dataton and WATCHOUT Premium Partner Videmus 
at Stand 107, EAS 2013 from 18-20 September, Port de Versailles Convention Center, Paris

See Dataton at PLASA London at stand Q6 from 6-9 October 2013, ExCel London

VIEW THE FULL STORY AND PRESS IMAGES ONLINE.

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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