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See Barco & projectiondesign at Booth 1547 at EAS 2013

Highlighting some of the very best real-world examples from trusted ecosystem of expert partners

Visualization experts, Barco and projectiondesign® will be showcasing the breadth of their combined projection product offering at the European Attractions Expo 2013 (EAS 2013) through the demonstration of real-world examples.

Maria Dahl Aagaard, Product Marketing Manager

Maria Dahl Aagaard, product marketing manager at projectiondesign says: “Supplying some of the most prestigious and innovative theme park and visitor attractions operating today, the combined Barco and projectiondesign product lines are designed for high-performance imaging, outstanding colour reproduction, long-term use, reliability and rapid return on investment for the operator as well as an engaging experience for the visitor.

“Working at EAS 2013 and highlighting some of our best in class ecosystem of trusted technology partners, such as Holovis and Reactable, our products will demonstrate how they are part of transformational experiences in a range of demanding and cost effective applications.”

Next generation Holovis MotionDome™ launched at EAS

Holovis MotionDome™ is an immersive and interactive platform ideal for creating gaming or dark ride transformative experiences in 2D or 3D. The solution is scalable from small to large full dome theatres, completed with ride motion technology.

Four F35 AS3D active stereoscopic 3D DLP™ projectors are seamlessly edge blended on the Holovis MotionDome™ curved screen display, positioned above the participant’s eye line to create the completely immersive experience.

The MotionDome™ solution combines unrivalled attraction design with visual performance and control. Four F35 AS3D active stereoscopic 3D DLP™ projectors are seamlessly edge blended on the Holovis MotionDome™ curved screen display, positioned above the participant’s eye line to create the completely immersive experience, integrated with Holovis motion seat technology and interactive gaming devices. This is all driven by In-Mo® a proprietary Holovis technology that integrates real-time interactive game technology into the dome of choice.

A first of its kind in Dome Theatre attractions, Stuart Hetherington, CEO at Holovis says: “We are delighted to be bringing our extensive innovation-led expertise in high-end immersive and interactive experience design to EAS with our MotionDome™ technology. We are already working with a range of first to market clients including FECs, Property Asset Developers and major Theme Park operators on deploying these high impact, cost effective visitor attractions.

“Complementing our MotionDome™ technology will be our use of the stunning Barco OL-521 full-resolution stereoscopic 3D display wall. A range of Barco and projectiondesign® products will be displayed in formations that demonstrate how we have integrated these into our extensive range of turn-key solutions that transform the sensory experience, including videowall technology for visual system storyboarding.”

Barco’s OL-521 rear-projection video wall display will be shown for the first time at EAS 2013. The system uses a modular design ensuring that video cubes can be stacked to practically any size or position. Images are created using reliable LED illumination that brings several operational benefits to the visitor attractions and the leisure space including a small footprint, front-panel control and access, failsafe and cool operation, wide viewing angle and reliable DLP™ imaging technology. Using LED illumination means that the visual system operates up to 80,000 hours life-time in economy mode and has no moving parts. Calibration is achieved using Barco’s proprietary Sense6 calibration software.

The Reactable Experience ensures that EAS visitors will see, touch and hear sound!

Aimed at captivating, engaging and enthralling EAS visitors, on the Barco and projectiondesign stand will be live video and music performances using interactive table technology from Reactable. projectiondesign F22 projectors are installed inside the table with live HD camera feeds of video jockeys making music being displayed on the big screen using F32 projectors.

“Reactable is an electronic musical instrument with a simple and intuitive design. Visitors to EAS will be able to experiment and create sound, change its structure and control its parameters in a direct and unique way,” says Gunter Geiger, CEO at Reactable. “Through using projection as its visual interface, the musician is able to connect with his music creating a richer experience for himself and his audience by hearing, seeing and touching the sound.”

© Massimo Boldrin

EAS takes place between 18-20 September 2013 at the Paris Expo, Port de Versailles in Paris, France.

- ENDS -

Image credit: Reacatable © Massimo Boldrin

www.barco.com
www.projectiondesign.com
www.holovis.com
www.reactable.com

absolut technologies: latest Calibre UK distributor

Taking the industry’s largest range of scaling, switching & processing equipment to Brazil

Following the success of InfoComm 2013, the international audio-visual and communication industry’s largest annual event, the latest company to join Calibre UK’s distribution partner programme is collaboration, virtual reality, and visualization system providers, absolut technologies.

absolut technologies now supplies the entire range of LEDView and HQView scan, switch and scaling technology to rental and staging companies in Brazil.

“The Brazil market is experiencing tremendous growth,” explains Hans Ulmer, Managing Director at absolute technologies. “The high performance of the Calibre UK processors, switchers and scalers makes rental and staging applications more functional, by enabling users to manage and process content faster, with more detail and accuracy, thus saving time and money.”

“Already, Calibre UK equipment has been deployed in several installations.”

Pauline Brooksbank, MD at Calibre UK says: absolute technologies are a leader in their field in terms of customer service, product portfolio and integration examples. We’re justifiably proud of our new partner in the Brazil market.”

www.calibreuk.com

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Only from Calibre UK: the industry’s most powerful LEDView530 switcher/scaler releases new firmware

Robust, accurate and powerful PIP functionality puts Calibre UK ahead of the curve for scaling and switching of LED displays

Calibre UK has further strengthened its LEDView530 scaler/switcher with the addition of new firmware for user selectable and variable picture-in-picture (PIP) flexibility.

“The new PIP function of the LEDView530 scaler/switcher adds the functionality of expensive windowing solutions available from other manufacturers in the market today, but at an affordable price,” explains Tim Brooksbank, Chairman at Calibre UK.

PIP is used for the composition of a single displayed image comprised of background content plus a second windowed input channel, viewed on one single LED videowall. Typically the background content will be computer generated. The LEDView530 supports virtually all sources including Mac and PC and the PIP content is a video feed either direct from a camera or via a vision mixer, typically over 3G or HD-SDI.

“The firmware update is considerably important for smaller installs requiring variable PIP sizes and backgrounds, particularly at smaller facilities such as sports grounds where it gives LEDView530 a significant advantage in allowing users to generate a combined image, with advanced features such as pixel-accurate PIP sizing and PIP fade in/out transitions,” adds Brooksbank.

Significantly, LEDVIew530’s PIP is inserted within the defined output pixel area, so once the overall picture size has been set to suit the LED videowall using Calibre UK’s class-leading per-edge-based left/right/top/bottom sizing mechanism ensuring the PIP is automatically sized proportionately within that defined LED videowall pixel area. This advanced processing makes it very fast & simple to adjust the LEDView530 scaler/switcher for virtually any LED videowall.

“Variable PIP size can be used as a main background, so that a display showing a sports event plus scoreboard or advertising data can be composed. An event may be shown in the top portion of the screen with data below and to the right, or either side of that live image.”

The new firmware for the LEDView530 scaler/switcher is available now. Existing users can take advantage of the firmware update immediately by downloading the update free from www.calibreuk.com.

The LEDView530 was demonstrated integrated with Lighthouse Technologies’ X3 modular 3mm LED screen at InfoComm 13, the largest annual event of the audiovisual communications industry.

www.calibreuk.com

EVERY PICTURE TELLS A STORY: DATATON’S PICKUP HELPS SUPERMARKET CHAIN WIN OVER FAMILIES

© Maj Maj Måne Photography by Peter Sporremark

An innovative storytelling experience from a Swedish entertainment company is being rolled out across supermarkets with the goal of keeping children amused while shopping. And it’s already succeeding in this aim, thanks in no small part to PICKUP™ audio-guide technology from Dataton.

Storytrail® is the brainchild of Anna Lantz, CEO of children’s media production company Maj Maj Måne.

“We have worked with and for children for many years, and always emphasized storytelling as an important part of learning,” Lantz explains. “We wanted to find a way to make everyday life with children as smooth as possible, pinpointing the stress factors many families have in their lives – for example, going grocery shopping.”

“We developed Storytrail as a concept that would keep children occupied, entertained and amused in a retail environment, in a way that would keep them with their parents but also relieve much of the parents’ stress.”

In September 2012, the Storytrail idea was taken up by Sweden’s ICA Kvantum supermarket chain. The roll-out has so far involved over 30 stores, with more to come.”

“Families collect the equipment for Storytrail – a pair of headphones and a Dataton PICKUP unit – when they enter the store,” says Lantz. “Throughout the store there are nine ‘Storypoints’ – signs that contain Dataton MICROTAGS to act as the trigger for a new audio chapter in the Storytrail for kids to listen to. To make it easy for the children to find the Storypoints, we designed additional signs around the store and little footprints on the ground, underlining the idea that the kids are following a trail.”

A closer look at the Dataton PICKUP audio guide

For ICA Kvantum, Maj Maj Måne created a story using characters already used by the retail chain in its marketing. New stories involving these characters are recorded every other week, so that children always have a new Storytrail to look forward to when they go shopping.

“Research from Sweden’s Linnaeus University suggests that more than half of children are quieter when using Storytrail in a shopping environment, that parents’ stress levels are reduced by over 20%, and that 85% of parents would choose to shop at a location with Storytrail installed, over one without.”

Lars Sandlund, Chief Operating Officer, Dataton

“Storytrail is a fantastic example of how our PICKUP audio-guide technology can bring tangible and immediate business benefits to our customers,” comments Lars Sandlund, Chief Operations Officer of Dataton. ”

“Affordable, easy to install and above all very simple to use, PICKUP is finding new applications every day.”

www.dataton.com

projectiondesign® to amaze visitors to Kennedy Space Center Visitor Complex’s Newest Attraction – Space Shuttle Atlantis

Credit: Delaware North Companies/Joe Cascio

When Space Shuttle AtlantisSM, the newest attraction at Kennedy Space Center Visitor Complex in Cape Canaveral, Fla., opens to the public on June 29, a new chapter in the story of interactive AV design for the themed entertainment industry will be written. The attraction was designed by PGAV and installed by Electrosonic. projectiondesign® high-performance projectors are used in the pre-show visitor area and various exhibit areas to engage, enthral and entertain audiences.

The story of the Space Shuttle Atlantis attraction dates back to 2010, when Delaware North and PGAV in partnership with NASA designed and created gave PGAV Destinations a simple brief: to design and create the world’s premiere space exploration attraction. PGAV in turn engaged Electrosonic in a four-phase design and consulting process.

As is now commonplace at big attractions, on entering the building visitors are treated to a multimedia pre-show that provides the historical context for the exhibits they are about to see. The Atlantis pre-show features some 4 projectiondesign F35 wqxga video projectors, edge-blended to form an immersive experience, with content being served by individual, multi-head, custom-configured Delta media servers from 7thSense Design.

16 projectiondesign F32 projectors, running in 1920 x 1200 resolution and edge-blended in groups of four, are used to add video content for the four ‘arches’ that surround the Shuttle itself.

projectiondesign F32 projectors are used in Batchling exhibit area and F35 projectors are used in Hubble exhibit areas.

Credit: Delaware North Companies/Joe Cascio

Credit: Delaware North Companies/Joe Cascio

Proven technologies

Much of the technology used has proven benefits for designers of visitor attractions, as Yiannis Cabolis explains:

“The projectiondesign projectors are likewise proven to be extremely reliable and to offer the kind of color accuracy and bespoke installation options you need when you are designing for a project like Space Shuttle Atlantis.”

F32 projector

Maria Dahl Aagaard, Product Marketing Manager, projectiondesign, says the Space Shuttle Atlantis installation is “yet another example of how our technologies don’t just provide solutions for attraction operators – they inspire them to push back the barriers of what is possible.”

Maria Dahl Aagard, Product Marketing Manager

Launched as the new home of the historic spacecraft that tells the incredible story of NASA’s 30-year Space Shuttle Program, Space Shuttle Atlantis is a 90,000 square foot attraction that has been built at a cost of $100 million, providing the marquee element in the master plan of Delaware North Companies Parks & Resorts, which has operated the Kennedy Space Center Visitor Complex for NASA since 1995.

Surrounding the Shuttle are state-of-the-art multimedia presentations that incorporate more than 60 interactive exhibits and audio/visual simulators, each of them giving visitors fresh insight into the extraordinary, 33-mission career of Atlantis, which included the launch and maintenance of the Hubble Space Telescope as well as the building of the ISS.

- ENDS -

Note to editors: All images should credit Delaware North Companies/Joe Cascio.

www.projectiondesign.com
www.pgav.com
www.electrosonic.com

A RISING STAR: DATATON SCOOPS FOUR AWARDS AT INFOCOMM 13

Dataton was recognized by the industry for its unrivalled excellence in multi-image display. The company received four innovation and project awards at InfoComm 13, the largest annual event for the international audiovisual and electronic communications industry.

Dataton WATCHOUT™ wins Best Show Control category of 2013 Rental and Staging Awards

WATCHOUT version 5.5 launched at InfoComm 13

WATCHOUT multi-image display and presentation software won the Best Show Control category of the 2013 Rental and Staging Awards. InfoComm 13 was also the platform where Dataton launched the latest WATCHOUT software version 5.5. New features include hardware-assisted synchronization, frame blending, display computer and cluster naming and web image display.

WATCHPAX™ wins Media Server category of 2013 Commercial Integrator BEST Awards

Lars Sandlund, COO, Dataton; Tom Le Blanc, Editor in Chief, Commercial Integrator Magazine; Molly Davis, Business & Marketing Manager, Show Sage; and, Jim Testa, President, Show Sage

The big new product for Dataton in 2013 is the WATCHPAX solid-state media server, which made its InfoComm 13 debut as well as taking the Media Server Category of the 2013 Commercial Integrator BEST Awards. The award was received by Dataton’s Lars Sandlund together with Jim Testa and Molly Davis, representing Show Sage, the Dataton Premium Partner in North America.

WATCHPAX combines all the show-timeline, control and image-manipulation of the company’s successful Dataton WATCHOUT™ software with a compact, embedded computer. WATCHPAX can be used in information points or to drive content in kiosks in corporate showrooms, digital signage and visitor center applications.

Double award win for The View from The Shard project

Adam Goldstein, Publisher, Newbay Media; Lars Sandlund, COO, Datataton and David Willrich, CEO, DJ Willrich

The View from The Shard won the 2013 PRO AV Award in the Best Museum AV Project category and 2013 AV Technology Award for Most Innovative Rich Media Data Management System.

The View from The Shard project utilizes Dataton WATCHOUT multi-image display and presentation software across the new attraction’s pre-show area, ticketing and signage systems.

The winning project was jointly submitted into the awards program by Dataton, DJ Willrich, Event Communications, Mirage Associates and The View from The Shard.

In addition, The View from The Shard project was shortlisted for a People’s Choice Award during InfoComm 13.

WATCH THE VIDEO ON THE DATATON WEBSITE...

WATCH THE VIDEO

Lars Sandlund, Chief Operations Officer, Dataton

In speaking about the success of receiving four awards, Lars Sandlund, Chief Operations Officer at Dataton says: “Dataton is gaining tremendous momentum as the premium provider of multi-image display technologies that are changing the way the world sees and interacts with video.

“These awards are not only testament to our innovation but they are also recognition of the excellence of our valued partner and customer ecosystem.”


WATCHOUT SHOW VIEWERS CAN NOW JUMP DIRECTLY INTO SOUNDTRACK WITH PICKUP

Making its InfoComm debut at the Orange County Convention Center, Orlando, FL was the WIRETAG™ transponder from Dataton.

Plugging directly into WATCHPAX™ solid-state media server, which runs Dataton’s established WATCHOUT™ show-timeline, media control and image-manipulation software on a built-in, compact embedded computer, the WIRETAG transponder allows audience members equipped with PICKUP™ audio guides to ‘jump’ straight into the audio of a WATCHOUT show and remain in perfect sync.

Not proprietary to WATCHPAX, the integration of WIRETAG and PICKUP can also be incorporated in existing audiovisual systems that deploy WATCHOUT and associated computing hardware.

“Simply put, WIRETAG allows the direct integration of a WATCHOUT show with our PICKUP audio-guide system,” says Lars Sandlund, Chief Operating Officer, Dataton. “Simply point and click at the WIRETAG with a PICKUP audio guide, and you jump straight into the soundtrack at the correct point in the show, regardless of how much time has elapsed.”

For added functionality with WATCHPAX, each WIRETAG plugs into the WATCHPAX via the latter’s USB connection and requires no separate power supply. The transponder can then be affixed to a display or other visible unit using the supplied self-adhesive pad. PICKUP users can be as much as 8m away from the WIRETAG and still receive the correct audio.

As well as acting as a means of integration with WATCHOUT shows, WIRETAG can also be used as an externally powered alternative to Dataton’s established MICROTAG, for example in audio tours that take place in physically demanding environments or where access for battery changes is limited.

Like WATCHPAX, WATCHOUT and PICKUP, Dataton’s new WIRETAG was displayed at Booth #3915 at the OCCC, where the Swedish manufacturer demonstrated its products together with its North American Premium Partner, Show Sage.

www.dataton.com
www.ShowSage.com

SEE IT FIRST AT INFOCOMM 2013: DATATON LAUNCHES WATCHOUT VERSION 5.5

WATCHOUT version 5.5: the most powerful multi-image display and presentation software available today!

The most powerful multi-image display and presentation software available today!

Launching in collaboration with Dataton Premium Partner Show Sage at InfoComm 13, the latest version of Dataton WATCHOUT™ multi-image display and presentation software brings a number of new and significant features such as hardware assisted synchronization, frame blending, dynamic IP addressing of individual computers, cluster naming and insertion of URL based images. The company has also announced the shipping of its WATCHPAX™ solid-state media server with embedded WATCHOUT that has been upgraded to accommodate several newly introduced video output format compatibilities.

Lars Sandlund, Chief Operations Officer at Dataton

Lars Sandlund, Chief Operations Officer at Dataton says: “The new features of version 5.5 ensure that WATCHOUT is the most powerful multi-image display and presentation software available in the market today. Our customers are always finding new ways of using video display technology. To support them, Dataton invests heavily in its in-house research and development of software and hardware to constantly innovate WATCHOUT, keeping it ahead of coming trends in video and display and to meet future imaging requirements.”

Jim Testa, President, Show Sage adds: “The new features of version 5.5 will be popular with our customers who are using our Show Sage server hardware. We expect that the new WATCHOUT version 5.5 will amaze visitors at InfoComm 13. To promote the new version we will be hosting hourly booth demonstrations to allow visitors to interact and test out the new features.”

Just a few of the new features of WATCHOUT version 5.5 are:

Dataton WATCHPAX solid-state media server.

Updated WATCHOUT playback functionality in WATCHPAX media server

WATCHPAX now provides hardware-accelerated playback of HD video in H.264 and MPEG-2 encoding formats. WATCHOUT also supports playback of QuickTime Animation as well as H.264 video in MOV files.

Hardware Assisted Synchronization

When run on display servers which utilize certain AMD FirePro™ Workstation Video Cards and a companion ATI FirePro™ S400 Synchronization Module, WATCHOUT now supports hardware-based synchronization of the video outputs allowing users to play back frame-accurate synchronized content across multiple computers. Using the “gen lock” feature of the S400 Synchronization Module, users can lock an entire WATCHOUT rig to an external sync source.

Frame Blending

For even smoother video playback, Frame Blending harmonizes any differences in frame rate by smoothly blending frames together in a few simple steps, eliminating the need to skip or double frames.

Dynamic IP Addressing of Individual Computers and Clusters

Enabling users of WATCHOUT to be even more organized, it is now possible to dynamically or self-assign all computer names and IP addresses in complex video systems. In addition, it is possible to assign a name to an entire cluster group of display computers to be used in a show.

URL-based Images

Images from URLs can now be uploaded into WATCHOUT at the click of a button. This new feature is in addition to loading images from a file or disk, or from the WATCHOUT Dynamic Image Server.

Dataton will exhibit at Booth 3915 at InfoComm 13 at the Orange County Convention Center, Orlando, FL, from 12-14 June 2013.

DATATON AND ENGINEERING SOLUTIONS POWER ‘MOON SPA’ AT LUXURY ROME HOTEL

© Trilussa Hotel, image courtesy of Engineering Solutions.

WATCHOUT generates multiple images for ground-breaking ambient project

Covering over 100 square metres inside Rome’s luxurious Trilussa Palace Hotel, the new Moon Spa is a private wellness area unlike any other. Using Dataton WATCHOUT™ Andrea de Martino, CEO of Engineering Solutions, has created what he calls “a space that can be transformed according to customers’ requirements with lighting, multimedia and environmental control solutions.”

Key to the provision of this private, multimedia dream-world are a series of edge-blended LED projectors that offer three video backdrops on opposing walls. At the touch of a button, Moon Spa customers may choose from a pre-programmed library that includes Caribbean beaches, aerial views of tropical rain-forests, the slopes of an active volcano and stunning shots of Planet Earth as viewed from space.

Plunge pools, Turkish baths, Finnish saunas and a variety of showers are offered alongside loungers, with the whole space having a choice of automated lighting and audio environments which can be synchronised with the video.
“The ability of WATCHOUT multi-image display and presentation software to seamlessly edge-blend multiple images and synchronise their playback with audio, DMX and DALI lighting-control data was key to its deployment at the Moon Spa,” comments Claudio Ceroni of MecTech, which supplied the Dataton systems to Engineering Solutions.

“The result is a unique deployment of this technology in a space that will surely act as the template for many similar installations in the future.”
Fredrik Svahnberg, Marketing Director, Dataton, adds: “The Trilussa Palace Hotel installation is the first time WATCHOUT has ben used in a spa that we know of. Looking at the images it is not hard to see why the customer was so keen to use our technology. Once again, we find a brand-new application for WATCHOUT!”

www.dataton.com

KRAFTWERK – THE CATALOGUE 1 2 3 4 5 6 7 8 uses Dataton WATCHOUT as part of Australian tour

(c) Kraftwerk

The dynamic interactive and 3D features of Dataton WATCHOUT™ multi-image display and presentation software will continue to be used by German electro pop pioneers, Kraftwerk, in their hotly anticipated tours and concerts’ programme throughout 2013.

Kraftwerk will perform THE CATALOGUE 1 2 3 4 5 6 7 8 at the Sydney Opera House starting on 24 May. The band will perform one studio album in full at each concert, combining it with stunning visual backdrops, including interactive 3D projections, sound and animation.

Dataton WATCHOUT is distributed in Australia and New Zealand by WATCHOUT Premium Partner Interactive Controls Pty Ltd.

Fredrik Svahnberg, Marketing Director at Dataton says: “For each of the eight shows, WATCHOUT manages projected 3D content on a large stage backdrop creating a powerful abstract presence in front of audiences wearing polarized 3D glasses. To create the lighting effects on the four illuminated controller desks, a Pixel-gate LED video controller uses an additional DVI output from the main screen with the WATCHOUT “Tier” feature. The main timeline in WATCHOUT is chasing timecode from Kraftwerk synthesizers (MTC converted into SMPTE). The Kraftwerk synthesizers are also used for live visual interaction controlled via MIDI commands.”

ENDS

Images: © Kraftwerk

www.dataton.com
www.interactivecontrols.com.au

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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