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Archive by Lori Hazen

Gepco Debuts RunONE™ Powered Cables at InfoComm 2012

LAS VEGAS, NEVADA, JUNE 13, 2012 — Gepco International (InfoComm Booth #C10916), an industry-leading brand in professional audio and video interconnect products, is pleased to introduce a new line of powered cables at InfoComm June 13-15, 2012. The Gepco® Brand RunONE™ Powered Cables combine audio and power, along with optional data, under a single durable, yet flexible jacket. With multiple uses for corporations, DJs, lighting rigs and tours, RunONE allows the user to pull a single cable in place of multiple cables, providing a portable and neat solution that saves time and hassle.

Each RunONE cable combines one channel of power with two, eight or 12 channels of 110 Ohm balanced audio for line level, mic level or digital AES audio signals and can be used with self-powered speakers or in DMX lighting control. Additional configurations of RunONE include two channels of Category 5e cable that can be used for data drops in remote power and audio applications. Snakes with optional data can also be used for digital audio transmission while sending power to Front of House (FOH) for remote locations. Shielding around the power channels eliminates power noise from interrupting the audio/data signal, ensuring high-quality performance.

Terminated with industry-standard connectors, RunONE cables offer the option of Edison, IEC and Neutrik® powerCON® connectors for the power channel; 3-pin XLR, 5-pin XLR (for DMX lighting), TRS and Neutrik® convertCON® connectors for audio channels; and RJ45 and Neutrik® etherCON® connectors for optional data channels. RunONE cables are available in pre-defined and custom configurations.

“The RunONE cables are a great solution for anyone looking to save time,” said Joe Zajac, Sales and Applications Engineer for Gepco® Brand Products. “With up to 12 channels of audio combined with power and the optional two channels of data, the RunONE cables will also provide for much cleaner set-ups.”

General Cable (NYSE:BGC), a Fortune 500 Company, is a global leader in the development, design, manufacture, marketing and distribution of copper, aluminum and fiber optic wire and cable products for the energy, industrial, and communications markets. In August 2009, Gepco International was acquired by General Cable. For more information about General Cable products, please contact your local sales representative or visit our Web site at www.gepco.com or www.generalcable.com.

Gepco International has been an industry-leading brand of studio, stage and broadcast AV cables and cable assemblies for 30 years. As a complete solutions-based supplier, Gepco also offers value-added service and distribution of connectors, cable management products, patch panels, and wire and cable accessories.

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Gepco International Introduces TactiFlex™ Flexible Ruggedized Fiber Optic Cables at InfoComm 2012

LAS VEGAS, NEVADA, JUNE 13, 2012 — Gepco International (InfoComm Booth #C10916), an industry-leading brand in professional audio and video interconnect products, is pleased to introduce and demonstrate a new line of flexible ruggedized fiber optic cables at InfoComm June 13-15, 2012. Designed for portable applications in harsh environments, the new Gepco® Brand TactiFlex™ Flexible Ruggedized Fiber Optic more

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Gepco® International Debuts RunOne™ Powered Cables with Live Demo at NAB 2012

LAS VEGAS, NEVADA, APRIL 16, 2012 — Gepco International (NAB Booth #C8508), an industry-leading brand in professional audio and video interconnect products, is pleased to introduce and demonstrate a new line of powered speaker cables at the NAB Show April 16-19, 2012. The new Gepco® Brand RunONE™ Powered Speaker Cables combine audio and power, along with optional data, under a single durable, yet flexible jacket. With multiple uses for corporations, DJs, lighting rigs and tours, RunONE allows the user to pull a single cable in place of multiple cables, providing a portable and neat solution that saves time and hassle.

Each RunONE cable combines one channel of power with two, eight or 12 channels of 110 Ohm balanced audio for line level, mic level or digital AES audio signals and can be used with self-powered speakers or in DMX lighting control. Using real-time analytical software, Gepco will demonstrate the superior characteristics of Gepco’s RunONE cables by comparing them to similar products. The software will measure handling noise, interference and frequency performance for differences you can not only hear, but see.

Additional configurations of RunONE include two channels of Category 5e cable that can be used for data drops in remote power and audio applications. Snakes with optional data can also be used for digital audio transmission while sending power to Front of House (FOH) for remote locations. Shielding around the power channels eliminates power noise from interrupting the audio/data signal, ensuring high-quality performance.

Terminated with industry-standard connectors, RunONE cables offer the option of Edison, IEC and Neutrik® powerCON® connectors for the power channel; 3-pin XLR, 5-pin XLR (for DMX lighting), TRS and Neutrik® convertCON® connectors for audio channels; and RJ45 and Neutrik® etherCON® connectors for optional data channels. RunONE cables are available in pre-defined and custom configurations.

“The RunONE cables are a great solution for anyone looking to save time,” said Joe Zajac, Market Development Manager for Gepco® Brand Products. “With up to 12 channels of audio combined with power and the optional two channels of data, the RunONE cables will also provide for much cleaner set-ups.”

General Cable (NYSE:BGC), a Fortune 500 Company, is a global leader in the development, design, manufacture, marketing and distribution of copper, aluminum and fiber optic wire and cable products for the energy, industrial, and communications markets. In August 2009, Gepco International was acquired by General Cable. For more information about General Cable products, please contact your local sales representative or visit our Web site at www.gepco.com or www.generalcable.com.

Gepco International has been an industry-leading brand of studio, stage and broadcast AV cables and cable assemblies for 30 years. As a complete solutions-based supplier, Gepco also offers value-added service and distribution of connectors, cable management products, patch panels, and wire and cable accessories.

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Gepco® International Introduces TactiFlex™ Flexible Ruggedized Fiber Optic Cables at NAB 2012

LAS VEGAS, NEVADA, APRIL 16, 2012 — Gepco International (NAB Booth #C8508), an industry-leading brand in professional audio and video interconnect products, is pleased to introduce and demonstrate a new line of flexible ruggedized fiber optic cables at the NAB Show April 16-19, 2012. Designed for portable applications in harsh environments, the new Gepco® Brand TactiFlex™ Flexible Ruggedized Fiber Optic Cables are tough and lightweight, yet more flexible than standard ruggedized fiber cables on the market.

Unique to TactiFlex fiber optic cables is a polyurethane outer jacket that is 30 percent more flexible while remaining abrasion-, chemical- and cut-resistant. For further damage protection and mechanical isolation, the 125µm single-mode fiber elements are coated with a 900µm, hard elastomeric, tight buffer. Available with either single-mode or multi-mode fiber, TactiFlex cables are currently offered in a distribution-type construction, which uses an aramid strength member filler for exceptional strength.

With multiple connector options to choose from, TactiFlex Flexible Fiber Optic Cable Assemblies provide a rugged, portable solution with extra flexibility. TactiFlex can be terminated with precision ST, SC, LC and FC format connectors, as well as Amphenol® T-FOCA II™ and Pierside connectors. Additionally, TactiFlex cable has been qualified for use with Neutrik® opticalCON® connectors and is ideal for use with expanded beam solutions. Machine polished, Tactiflex Cable Assemblies are available at almost any length and terminated to user specifications.

“TactiFlex Fiber Optic Cables and Assemblies deliver improved performance for portable broadcast applications,” said Joe Zajac, Sales and Applications Engineer for Gepco® Brand Products. “While TactiFlex cables can stand up to the harshest uses, their unique, flexible jacket makes them easier to maneuver than stiff, ruggedized fiber optic cables.”

TactiFlex will make its debut at NAB 2012 by running 3D-4U, Inc.’s 180-degree 3D camera in the Gepco Booth (#C8508). Through its patent-pending software and multi-sensor 180- or 360-degree camera, 3D-4U’s unique media player allows viewers to zoom in or out, pan left or right, or tilt up or down with a variety of standard interactive controllers. The immersive video technology developed by 3D-4U utilizes custom solutions designed and built by DigiMax Consulting and Gepco International.

General Cable (NYSE:BGC), a Fortune 500 Company, is a global leader in the development, design, manufacture, marketing and distribution of copper, aluminum and fiber optic wire and cable products for the energy, industrial, and communications markets. In August 2009, Gepco International was acquired by General Cable. For more information about General Cable products, please contact your local sales representative or visit our Web site at www.gepco.com or www.generalcable.com.

Gepco International has been an industry-leading brand of studio, stage and broadcast AV cables and cable assemblies for 30 years. As a complete solutions-based supplier, Gepco also offers value-added service and distribution of connectors, cable management products, patch panels, and wire and cable accessories.

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Gepco® International Unveils Mobile Web Reference at NAB 2012

LAS VEGAS, NEVADA, APRIL 16, 2012 — Gepco International (NAB Booth #C8508), an industry-leading brand in professional audio and video interconnect products, is pleased to unveil and demonstrate the new Gepco® Mobile Web Reference Tool at the NAB Show April 16-19, 2012. Equipped with a competitor cross reference and a product directory, the Mobile Web Reference is designed to allow users to quickly and easily find Gepco Brand equivalent products and their specs from anywhere, at any time.

Never has it been easier to spec Gepco cables in a job or project. A user can simply navigate to http://xref.gepco.com on his or her mobile web browser, click the Start button and submit a competing part number to find the Gepco Brand equivalent.

For complete information at your fingertips, the Gepco Mobile Web Reference also incorporates a product directory with full specifications as well as product photos, descriptions, features and benefits, applications and ordering information. The product directory can be browsed by category or searched via keyword.

Accessible from any device with web browsing capabilities, the Gepco Mobile Web Reference is touch-optimized for smartphones and tablets and features an intuitive user interface with expanding and collapsing menus, showing only the details the user wants to view.

“We’re excited to provide this very useful tool to our customers,” said Joe Zajac, Sales and Applications Engineer for Gepco® Brand Products. “Our new Mobile Web Reference provides a wealth of information already, and we plan to expand its functionality even further with more Gepco products as well as additional competitor databases.”

NAB attendees can learn more about the Gepco Mobile Web Reference by visiting the Gepco Booth (#C8508) to view a demonstration video. Gepco representatives will also be available to provide live demonstrations on their mobile devices.

The Gepco Mobile Web Reference tool can also be accessed via a traditional web browser at www.gepco.com.

General Cable (NYSE:BGC), a Fortune 500 Company, is a global leader in the development, design, manufacture, marketing and distribution of copper, aluminum and fiber optic wire and cable products for the energy, industrial, and communications markets. In August 2009, Gepco International was acquired by General Cable. For more information about General Cable products, please contact your local sales representative or visit our Web site at www.gepco.com or www.generalcable.com.

Gepco International has been an industry-leading brand of studio, stage and broadcast AV cables and cable assemblies for 30 years. As a complete solutions-based supplier, Gepco also offers value-added service and distribution of connectors, cable management products, patch panels, and wire and cable accessories.

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Gepco® International Shows Off with Demos of New Customer Tools and Products at NAB 2012

LAS VEGAS, NEVADA, APRIL 16, 2012 — Gepco International, an industry-leading brand in professional audio and video interconnect products, is pleased to show off new customer tools and products at the NAB Show April 16-19, 2012 with demonstrations in their booth (#C8508). Highlighting tools to assist customers, Gepco will unveil its new Mobile Web Reference, as well as offer a first look at its upcoming Online Panel Designer™. Also debuting at the NAB Show, the Gepco® Brand TactiFlex™ Flexible Ruggedized Fiber Optic Cables will carry the signal for 3D-4U, Inc.’s 180-degree 3D Camera demonstration, alongside a demo for Gepco® Brand RunONE™ Powered Cables.

The Gepco® Mobile Web Reference, equipped with a competitor cross reference and a product directory, is designed to allow users to quickly and easily find Gepco Brand equivalent products and their specs from anywhere, at any time. A user can simply navigate to http://xref.gepco.com on his or her mobile web browser, click the Start button and submit a competing part number to find the Gepco Brand equivalent. The product directory, which can be browsed or searched via keyword, offers full specifications as well as product photos, descriptions, features and benefits, applications and ordering information. Accessible from any device with web browsing capabilities, the Gepco Mobile Web Reference is touch-optimized for smartphones and tablets and features an intuitive user interface with expanding and collapsing menus, showing only the details the user wants to view. NAB attendees can visit the Gepco Booth for a live demonstration with a Gepco representative or to view a demonstration video.

NAB attendees can also visit the Gepco Booth to view a demonstration video for the upcoming Gepco Online Panel Designer™. To be launched later this year, the Gepco Panel Designer will provide a time-saving, visual interface for designing custom panels via a web browser. With drag-and-drop features, Gepco’s Panel Designer will allow the user to choose the panel type, size, material, finish, connectors and lettering options so the user can quickly and easily submit his or her custom panel for a quote or order.

Designed for portable applications in harsh environments, the new Gepco® Brand TactiFlex™ Flexible Ruggedized Fiber Optic Cables are tough and lightweight, yet more flexible than standard ruggedized fiber cables on the market. With an outer jacket that is 30 percent more flexible while remaining abrasion-, chemical- and cut-resistant, TactiFlex cables offer improved performance while standing up to the harshest conditions.

TactiFlex will make its debut at NAB 2012 by carrying the signal for a demonstration of 3D-4U, Inc.’s 180-Degree 3D Camera in the Gepco Booth. Through its patent-pending software and multi-sensor 180- or 360-degree camera, 3D-4U’s unique media player allows viewers to zoom in or out, pan left or right, or tilt up or down with a variety of standard interactive controllers. The immersive video technology developed by 3D-4U utilizes custom solutions designed and built by DigiMax Consulting and Gepco International. Among the custom solutions provided by Gepco are a 16-channel CWDM (Coarse Wavelength Division Multiplexing) Mux/Demux, a custom fiber reel, and custom panels and boxes, all of which are terminated with various connectors.

Making their first appearance at NAB, Gepco® Brand RunONE™ Powered Cables combine audio and power, along with optional data, under a single durable, yet flexible jacket. With multiple uses for corporations, DJs, lighting rigs and tours, RunONE allows the user to pull a single cable in place of multiple cables, providing a portable and neat solution that saves time and hassle. Each RunONE cable combines one channel of power with two, eight or 12 channels of 110 Ohm balanced audio for line level, mic level or digital AES audio signals and can be used with self-powered speakers or in DMX lighting control. Using real-time analytical software, Gepco will demonstrate the superior characteristics of Gepco’s RunONE cables by comparing them to similar products. The software will measure handling noise, interference and frequency performance for differences you can not only hear, but see.

“We’re pleased to not only be able to show off some new products this year at NAB, but also new tools that will improve the customer experience,” said Joe Zajac, Sales and Applications Engineer for Gepco® Brand Products.

Discover solutions for reliable content delivery with Gepco Brand, SheerWire™ and other General Cable products at our 2012 NAB Show Booth #C8508.

General Cable (NYSE:BGC), a Fortune 500 Company, is a global leader in the development, design, manufacture, marketing and distribution of copper, aluminum and fiber optic wire and cable products for the energy, industrial, and communications markets. In August 2009, Gepco International was acquired by General Cable. For more information about General Cable products, please contact your local sales representative or visit our Web site at www.gepco.com or www.generalcable.com.

Gepco International has been an industry-leading brand of studio, stage and broadcast AV cables and cable assemblies for 30 years. As a complete solutions-based supplier, Gepco also offers value-added service and distribution of connectors, cable management products, patch panels, and wire and cable accessories.

Gepco® International Shows Off with Demos of New Customer Tools and Products at NAB 2012

LAS VEGAS, NEVADA, APRIL 12, 2012 — Gepco International, an industry-leading brand in professional audio and video interconnect products, is pleased to show off new customer tools and products at the NAB Show April 16-19, 2012 with demonstrations in their booth (#C8508). Highlighting tools to assist customers, Gepco will unveil its new Mobile Web Reference, as well as offer a first look at its upcoming Online Panel Designer™. Also debuting at the NAB Show, the Gepco® Brand TactiFlex™ Flexible Ruggedized Fiber Optic Cables will carry the signal for 3D-4U, Inc.’s 180-degree 3D Camera demonstration, alongside a demo for Gepco® Brand RunONE™ Powered Cables.

The Gepco® Mobile Web Reference, equipped with a competitor cross reference and a product directory, is designed to allow users to quickly and easily find Gepco Brand equivalent products and their specs from anywhere, at any time. A user can simply navigate to the URL (to be launched at the start of the show) on his or her mobile web browser, click the Start button and submit a competing part number to find the Gepco Brand equivalent. The product directory, which can be browsed or searched via keyword, offers full specifications as well as product photos, descriptions, features and benefits, applications and ordering information. Accessible from any device with web browsing capabilities, the Gepco Mobile Web Reference is touch-optimized for smartphones and tablets and features an intuitive user interface with expanding and collapsing menus, showing only the details the user wants to view. NAB attendees can visit the Gepco Booth for a live demonstration with a Gepco representative or to view a demonstration video.

NAB attendees can also visit the Gepco Booth to view a demonstration video for the upcoming Gepco Online Panel Designer™. To be launched later this year, the Gepco Panel Builder will provide a time-saving, visual interface for designing custom panels via a web browser. With drag-and-drop features, Gepco’s Panel Builder will allow the user to choose the panel type, size, material, finish, connectors and lettering options so the user can quickly and easily submit his or her custom panel for a quote or order.

Designed for portable applications in harsh environments, the new Gepco® Brand TactiFlex™ Flexible Ruggedized Fiber Optic Cables are tough and lightweight, yet more flexible than standard ruggedized fiber cables on the market. With an outer jacket that is 30 percent more flexible while remaining abrasion-, chemical- and cut-resistant, TactiFlex cables offer improved performance while standing up to the harshest conditions.

TactiFlex will make its debut at NAB 2012 by carrying the signal for a demonstration of 3D-4U, Inc.’s 180-Degree 3D Camera in the Gepco Booth. Through its patent-pending software and multi-sensor 180- or 360-degree camera, 3D-4U’s unique media player allows viewers to zoom in or out, pan left or right, or tilt up or down with a variety of standard interactive controllers. The immersive video technology developed by 3D-4U utilizes custom solutions designed and built by DigiMax Consulting and Gepco International. Among the custom solutions provided by Gepco are a 16-channel CWDM (Coarse Wavelength Division Multiplexing) Mux/Demux, a custom fiber reel, and custom panels and boxes, all of which are terminated with various connectors.

Making their first appearance at NAB, Gepco® Brand RunONE™ Powered Cables combine audio and power, along with optional data, under a single durable, yet flexible jacket. With multiple uses for corporations, DJs, lighting rigs and tours, RunONE allows the user to pull a single cable in place of multiple cables, providing a portable and neat solution that saves time and hassle. Each RunONE cable combines one channel of power with two, eight or 12 channels of 110 Ohm balanced audio for line level, mic level or digital AES audio signals and can be used with self-powered speakers or in DMX lighting control. Using real-time analytical software, Gepco will demonstrate the superior characteristics of Gepco’s RunONE cables by comparing them to similar products. The software will measure handling noise, interference and frequency performance for differences you can not only hear, but see.

“We’re pleased to not only be able to show off some new products this year at NAB, but also new tools that will improve the customer experience,” said Joe Zajac, Sales and Applications Engineer for Gepco® Brand Products.

Discover solutions for reliable content delivery with Gepco Brand, SheerWire™ and other General Cable products at our 2012 NAB Show Booth #C8508.

General Cable (NYSE:BGC), a Fortune 500 Company, is a global leader in the development, design, manufacture, marketing and distribution of copper, aluminum and fiber optic wire and cable products for the energy, industrial, and communications markets. In August 2009, Gepco International was acquired by General Cable. For more information about General Cable products, please contact your local sales representative or visit our Web site at www.gepco.com or www.generalcable.com.

Gepco International has been an industry-leading brand of studio, stage and broadcast AV cables and cable assemblies for 30 years. As a complete solutions-based supplier, Gepco also offers value-added service and distribution of connectors, cable management products, patch panels, and wire and cable accessories.

Gepco® International Announces Distribution Partnership with Westlake Electronic Supply

DES PLAINES, ILLINOIS, MARCH 6, 2012 — Gepco International and General Cable are pleased to announce the addition of Westlake Electronic Supply as a new distributor for Gepco® Brand and SheerWire™ products in Idaho, Montana, Oregon and Washington.

“When you have the opportunity to work with one of the premiere specialty distributors in the nation, not much is left to be stated except ‘full speed ahead!’” said Mike Murphy, Vice President of Sales, Gepco Brand Products. “This is an exciting partnership on many levels for both companies.”

“Gepco will undoubtedly learn a great deal about servicing clients within the Westlake market while also developing new products for it,” said Bob Kenny, Vice President and General Manager, Gepco Brand and Communication Products. “Meanwhile, General Cable and the Gepco Brand will bring new dimensions to the Westlake portfolio to help them further fulfill the needs of the loyal clients they have serviced for 60 years.”

“With everything that Gepco has to offer, this was an easy decision. Gepco’s sincere interest in taking care of the customer fits right in with Westlake’s motto, ‘Service is our Policy,’” said Matt Granard, Vice President, Westlake Electronic Supply. “We’re very excited to promote and distribute Gepco, SheerWire and General Cable in the Pacific Northwest and beyond.”

For 60 years, Westlake Electronic Supply has made service the cornerstone of its business. A proud family business currently managed by its third generation, Westlake has grown into the Northwest’s leading supplier of electronic components for the Broadcast, Audio/Video, Telecommunication, RF and other markets. Westlake stocks and has access to more than 150,000 items, including all types of electronic wire, cable, patchbays, connectors, adapters, A/V routers and edge products.

About Gepco International
Gepco International has been an industry-leading brand of studio, stage and broadcast AV cables and cable assemblies for 30 years. As a complete solutions-based supplier, Gepco also offers value-added service and distribution of connectors, cable management products, patch panels, and wire and cable accessories. www.gepco.com

About General Cable
General Cable (NYSE:BGC), a Fortune 500 Company, is a global leader in the development, design, manufacture, marketing and distribution of copper, aluminum and fiber optic wire and cable products for the energy, industrial, and communications markets. In August 2009, Gepco International was acquired by General Cable. For more information about General Cable products, please contact your local sales representative or visit our Web site at www.gepco.com or www.generalcable.com.

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Gepco® International Signs Stines Technologies Group

DES PLAINES, ILLINOIS, NOVEMBER 8, 2011 — Gepco International and General Cable has appointed top-flight manufacturer representative, Stines Technologies Group, to promote its products in Texas, Oklahoma, Arkansas, Louisiana, Missouri, Kansas, Nebraska, North Dakota and South Dakota. Supporting the Gepco® and SheerWire™ Brands will be the primary mission of Stines Technologies Group.

Sandy Stines, President of the Tulsa-based woman-owned group said, “With nearly 30 years of industry experience, I’m thrilled to have the opportunity to represent the Gepco and SheerWire product lines. These extensive offerings coupled with superior quality, technology and manufacturing processes will be great solutions to introduce to our clients.” She added, “We’re excited and blessed to have the best cabling solutions available in the broadcast and AV market.”

“We could not have chosen a better partner to support our brands in this part of the country. Their experience and relationships in the local communities that make up this region of the country are second to none,” said Brian Lamar, Director of Sales for SheerWire by Gepco. “We are confident that this will be a lasting and mutually beneficial partnership for both General Cable and the Stines Technologies Group.”

Stines Technologies Group will work closely with Eric Hall, Central Regional Manager for Gepco Products, and Duane Selby, Western Regional Manager for SheerWire Products, to serve this very strategic part of the country.

General Cable (NYSE:BGC), a Fortune 500 Company, is a global leader in the development, design, manufacture, marketing and distribution of copper, aluminum and fiber optic wire and cable products for the energy, industrial, and communications markets. In August 2009, Gepco International was acquired by General Cable. For more information about General Cable products, please contact your local sales representative or visit our Web site at www.gepco.com or www.generalcable.com.

Gepco International has been an industry-leading brand of studio, stage and broadcast AV cables and cable assemblies for 30 years. As a complete solutions-based supplier, Gepco also offers value-added service and distribution of connectors, cable management products, patch panels, and wire and cable accessories.

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General Cable Announces Appointment of Mike LaPorte for SheerWire™ by Gepco® Commercial A/V Line

HIGHLAND HEIGHTS, KENTUCKY, NOVEMBER 8, 2011 — General Cable (NYSE: BGC) is pleased to announce the appointment of Michael “Mike” LaPorte as an authorized agent to represent and promote the SheerWire™ by Gepco® line of commercial and pro audio/visual (A/V) cabling solutions in California and Texas. General Cable, who acquired Gepco in 2009, has been establishing a leadership position in the audio and video market with the Gepco Brand.

“I’m excited about my new responsibilities with the SheerWire line,” said LaPorte. “Over the last few years, I have observed that dealers, system integrators, consultants and end users are looking for new and competitive wire and cable suppliers, especially those with products made in the U.S.A, and these are exactly the requirements we satisfy.”

“Mike’s successful background and experience is a perfect fit as the SheerWire team works to deliver best in class solutions and programs to the commercial A/V community,” said Briar Lamar, Director of Sales, SheerWire by Gepco. “Along with Gepco® Brand broadcast products, we have launched the broad line of SheerWire solutions to satisfy the critical demands in the commercial industry, which Mike will assist us in driving to the markets we serve.”

LaPorte, a veteran in the electronics wire and cable industry, was previously with Belden Wire and West Penn Wire where he held sales and marketing positions. He also owned and operated Zack Electronics, a general line distributor located in San Francisco, California.

“Mike brings extensive knowledge to the SheerWire team,” continued Mike Murphy, Vice President, Sales, Gepco® Brand Products. “He is a welcome addition to the SheerWire family and we look forward to seeing him capitalize on his experiences to further enhance our relationships in the commercial and pro audio market.”

General Cable (NYSE:BGC), a Fortune 500 Company, is a global leader in the development, design, manufacture, marketing and distribution of copper, aluminum and fiber optic wire and cable products for the energy, industrial, and communications markets. In August 2009, Gepco International was acquired by General Cable. For more information about General Cable products, please contact your local sales representative or visit our Web site at www.gepco.com or www.generalcable.com.

Gepco International has been an industry-leading brand of studio, stage and broadcast AV cables and cable assemblies for 30 years. As a complete solutions-based supplier, Gepco also offers value-added service and distribution of connectors, cable management products, patch panels, and wire and cable accessories.

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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