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Archive by Lisa Muldowney

NAB Show Returns to Sponsor The HPA Engineering Excellence Award

NAB Show Continues its Support of the Highly Regarded Engineering Honor

(Los Angeles, CA) The Hollywood Post Alliance(r) – the trade association for the post production community – has announced that the NAB Show will once again sponsor the HPA Engineering Excellence Award. NAB Show, held annually in Las Vegas, is the world’s largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. With more than 90,000 attendees and 1,500 exhibitors from 156 countries, NAB Show is the ultimate marketplace for digital media and entertainment. From creation to consumption, across multiple platforms and countless nationalities, NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways. Complete details are available at www.nabshow.com.

Launched in 2006, the HPA Awards were created to cultivate awareness of post production, promote creative and technical excellence, recognize the achievements of post production talent and build involvement in the Hollywood Post Alliance. The Engineering Excellence Award is a coveted honor that spotlights the companies and individuals who draw upon technical and creative ingenuity and apply it to real world post production demands. The Award is recognized by the technical and post production community as a gold standard of accomplishment.

Chris Brown, Executive Vice President, Conventions & Business Operations of NAB stated, “We are pleased to announce our continuing sponsorship of the HPA Engineering Excellence Award. We consider this Award to be the most esteemed in the post industry and believe it will continue to point the direction to the most innovative and best technology the industry has to offer.

Leon Silverman, President of the HPA, noted, “We are honored and pleased that NAB Show has again lent their support and prestigious name in honoring the technology and innovation that is recognized in the HPA Engineering Excellence Award. This award is another way in which we honor the role that tools and the creative use of technology plays in helping to fuel and enable our creative industry and artists.”

The winners of the Engineering Excellence Award will be announced in September and the honorees will be awarded at the Seventh Annual HPA Awards Show, a gala event set for November 1 at the Skirball Cultural Center in Los Angeles, CA. The 2011 winners included Sony for the OLED Monitor, Lightcraft for Previzion, Dolby for the Professional Reference Monitor and IBM for Linear Tape File System.

For more information about the HPA Awards, visit www.hpaawards.net or call 213.614.0860.

About the Hollywood Post Alliance(r)
Hollywood Post Alliance (HPA) serves the professional community of businesses and individuals who provide expertise, support, tools and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content.

About the HPA(r) Awards
The HPA Awards were created to foster awareness of post production, promote creative and technical excellence, recognize the achievements of post production talent, and build involvement in the Hollywood Post Alliance. The HPA Awards will be presented with generous support from Premier Sponsor, NAB Show and Bronze Sponsor RED.

About NAB Show
The NAB Show, held annually in Las Vegas, is the world’s largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. With nearly 90,000 attendees from 151 countries and more than 1,500 exhibitors, the NAB Show is the ultimate marketplace for digital media and entertainment. From creation to consumption, across multiple platforms and countless nationalities, the NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways. Complete details are available at www.nabshow.com.

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Media Contact:
Ignite strategic communications
p: 818.303.8088
Christine Purse, chris@ignite.bz or
Mimi Rossi, mimi@ignite.bz

Ingenuity Engine and Katy Perry are “Wide Awake” for 3D Music Video

Visual Effects Studio Teams with DNA and Panasonic to Create Dream World

Photo credit: Capitol Records©

(Los Angeles) Ingenuity Engine – an artist driven and owned visual effects studio – completed extensive work on the 3D music video for “Wide Awake,” which was written for the 3D “Katy Perry: Part of Me” film which opened on July 5. The video was directed by Tony T. Datis of production company DNA.

Ingenuity Engine delivered a wide range of shots in both 2D and 3D for the elaborate fantasy video that takes Perry on a journey through her imagination. “Wide Awake” begins with Perry completing the video for “California Gurls.” When she gets back to her dressing room, she falls into another world. In that magical place, she meets a younger version of herself, and the two face obstacles together while they make their way through an elaborate 3D labyrinth.

“All of the visuals we created for “Wide Awake” had to start as 3D elements,” explains David Lebensfeld, Ingenuity Engine creative director. “With fast-paced music videos like this, we generally use a lot of 2D elements and spend most of our time in compositing, but for “Wide Awake” all of the smoke, particle effects, and matte paintings had to be created in 3D and rendered for both eyes, which required significantly more work in the same tight schedule.”

Ingenuity Engine delivered over 140 shots in less than three weeks, including matte paintings, set extensions, various smoke, fog, fireworks and sparks effects, as well as CG elements, including a flock of CG butterflies that fly off Perry’s dress.

“To create the flock we modeled several unique butterflies, using reference photography taken on set,” says Lebensfeld. “Then these individual butterflies were rigged and animated with an initial flight cycle, which was augmented in a particle system to give each butterfly its own unique animation and flight path. Hero foreground butterflies were hand animated to facilitate the transition to the next scene and to take advantage of the depth we were working with in 3D.”

Compositing for “Wide Awake” was done in The Foundry’s NUKE and NUKEX, and tracking was completed in Andersson Technologies’ SynthEyes(tm). The CG was created in Autodesk(r) 3ds Max(r) along with Sitni Sati’s Fume and Thinkbox Software’s Krakatoa(tm).

“We are lucky to have a long history with DNA. Working closely with Tony and the DNA team allowed us to visualize and then execute the look they imagined,” adds Grant Miller, Ingenuity Engine creative director. “Because of the fast-paced nature of the music video industry, speed is essential. We are very proud that we were not only able to deliver this caliber and quantity of work with a very tight post schedule, but in stereo as well. There is talk that “Wide Awake” is going to set the benchmark for 3D music videos, and I think they’re setting that bar really high.”

The video is currently airing worldwide and can be seen at http://www.katyperry.com. Panasonic will showcase the 3D version of “Wide Awake” at consumer electronics trade shows, including IFA in Berlin as well in stores with Panasonic VIERA TVs on display around the world starting this fall.

Credits:
Artist: Katy Perry
Song: “Wide Awake”
Label: Capitol Records
Video Commissioner: Danny Lockwood
Director: Tony T Datis
Production Company: DNA
Producer: Dawn Rose and Danny Lockwood
Director of Photography: Stéphane Vallé
Stereographer: Glen Macpherson
Consultant for Panasonic: Ray Hannisian
Production Designer: Benjamin Bamps
Editor: Jarrett Fijal at Bonch
Telecine: Company 3
Colorist: Dave Hussey
Visual Effects: Ingenuity Engine
Creative Directors: Grant Miller and David Lebensfeld
VFX Producer: Oliver Taylor
Executive Producer: Matthew Poliquin
Lead Compositor: Nicholas Sorenson
Compositor: Nicholas Daniels
Lead CG Artist: John Martini
Lighting TD: Ryan Lathey

You can find more about Ingenuity Engine at www.ievfx.com, on Facebook (www.facebook.com/ingenuityengine) or on Twitter (https://twitter.com/IEVFX).

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Media Contacts:
Sally Christgau, sally@ignite.bz
415.238.2254

Boxx Communications Debuts Meridian Lite and Meridian Tallis at NAB

LAS VEGAS, NV—Boxx Communications, the North America headquarters and official reseller for Emmy Award®-winning manufacturer Boxx TV, unveiled Boxx TV’s latest available technology, including the Meridian Lite and the Meridian Tallis, at its booth (C7219) at the NAB Show®. The annual conference will be held in Las Vegas, Nevada, April 14-19. Boxx’s Meridian product line is used on a wide variety of projects from the upcoming James Bond film Skyfall, to the live Brit Awards, and Emmy Award-winning Modern Family, among others.

“Our demonstrations at NAB will illustrate the ongoing development and innovation in the product line,” notes Boxx Communications Owner Mark Walker. “The team at Boxx is constantly in the field, working events, in venues, and with broadcasters. Our understanding is derived from hands-on experience and drives us to continually evolve and improve our products. What Boxx offers is an incredible option for the industry in terms of functionality and affordability. In many, many tests, we have beaten head-to-head ratings with the more expensive, and in some cases more well-known, competitors.”

The Meridian Lite is an affordable, entry-level RF HD camera system with zero-delay transmission for live broadcast and videography. The less than $10,000 price puts the technology in reach of more budget-conscious users, and is upgradable to Boxx TV’s full-featured, high-end Meridian wireless RF HD camera system. With its lightweight, wireless transmitter, Meridian Lite supports full 4:2:2 video including all formats up to 1080/30p, and delivers uncompressed, artifact-free broadcast video and sound in synch.
Conference goers will also get their first look at the Meridian Tallis, an iris control and tally indicator accessory that provides tally and iris only control, and complements any brand of broadcast camera on a wireless rig or Steadicam. The product is small enough to mount on any camera and the control knob gives accurate high-resolution control to the iris. As Tallis only controls the lens, there is no black level or red/blue gain control, but at a price of around $3,500, it opens up a solution to productions where iris only control is sufficient.

“The Meridan Tallis solves the tricky problem of providing iris control for a variety of different manufacturers’ cameras by tapping directly into the lens to adjust the aperture,” explains Boxx TV co-founder Scott Walker. “There simply isn’t another solution as this price point to control the iris on wireless camera rigs. This enables you to match the brightness of the video from a wireless camera with other cameras.”

In addition to the Meridian Lite and the Meridian Tallis, Boxx will also be demonstrating the Meridian System which provides 4:2:2 uncompressed video with zero delay; the Cobalt system which offers an alternative to COFDM systems with a bi-directional packet acknowledgement protocol that offers extremely robust transmissions; the Cerulean which delivers the quality and reliability of full HD uncompressed fiber link in a cable-free, wireless environment; and a prototype of a lightweight h.264 HD system designed for UAV (unmanned aerial vehicles) including a quadcoptor.

For more information about Boxx Communications, visit www.boxxusa.com, call 310.287.1285 or follow us on Twitter @BoxxComm.
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About Boxx Communications
Boxx Communications is the Los Angeles-based headquarters and official North America reseller for Boxx TV, an Emmy Award®-winning manufacturer. Boxx Communications provides the broadcast industry with a wide range of innovative digital microwave systems for live broadcasts, as well as Steadicam, portable field, video assist and ENG applications. The Boxx product portfolio includes the Meridian System which provides 4:2:2 uncompressed video with zero delay; the Zenith Wireless system which is designed for HD live productions, big screens, helicopters, and reality shows where range and signal reliability are essential; and the Meridian Tallis, an iris control and tally indicator accessory that provides tally and iris only control, and complements any brand of broadcast camera on a wireless rig or Steadicam. Boxx is revolutionizing the industry with reliable, cost-effective, and groundbreaking technology. Continually innovating, constantly advancing, Boxx Communications offers impeccable solutions. For more information about Boxx Communications, visit www.boxxusa.com or call 310.287.1285.

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FotoKem’s nextLAB Puts Solid Workflow Into Place for Canon Cinema EOS C500/C500 PL Debut

FotoKem’s nextLAB, a powerful end-to-end software solution for film and television productions using file-based workflows, played a pivotal role in the production of demonstration footage to support the development announcement of the Canon Cinema EOS C500 and the Cinema EOS C500 PL for use with EF-mount and PL-mount lenses respectively. Both upcoming cameras will be capable of originating 4K (4096 x 2160-pixel) resolution digital motion imagery with uncompressed RAW output for external recording. The Cinema EOS C500/C500 PL are upcoming additions to Canon’s Cinema EOS System, a transformational line of digital cameras and lenses that applies advanced Canon digital imaging technology to cameras designed for professional cinematographers. FotoKem provided complete production support for the Cinema EOS C500 demo film, Man & Beast, which premiered Sunday, April 15, at the 2012 NAB Show.

From the early beta stages, FotoKem collaborated and consulted with Canon Inc. on the design of the first end-to-end, 4K production-to-post file system. FotoKem built nextLAB’s high-resolution pipeline on the Academy Color Encoding Specifications (ACES) architecture, making the EOS C500 the first Canon camera to take files from production all the way through post in ACES.

FotoKem’s nextLAB has an enviable pedigree, arising from the 50-year-old post production leader’s deep experience in finishing and workflow alongside their innovative software group, which operates as a development arm and launch pad for services in an ever-changing industry. Enabled by this development arm, FotoKem’s nextLAB system has quickly become the backbone of the company’s file-based workflow solution for feature, television, and commercial productions.

nextLAB’s all-in-one mobile solution for on-set media and asset management is an advanced technological extension of FotoKem’s state-of-the-art, in-house services. Its unique and proprietary core application software enables the nextLAB Mobile system to essentially bring the full power of FotoKem’s data management systems to production. Based on an open architecture, nextLAB Mobile solutions effectively bridge the gap between production and post, while enabling other platforms to easily interact with its functionality.

Notably, nextLAB’s powerful color capabilities were utilized to grade dailies and set the look on Man & Beast, which was shot by acclaimed, Oscar-nominated cinematographer Jeff Cronenweth, ASC (The Girl With the Dragon Tattoo, The Social Network, Fight Club), and produced by MJZ for Canon. Margarita Mix, a FotoKem company that boasts an enviable list of feature, television and spot audio credits, handled the mix for the film.

“It has been exciting to work with Canon at the very edge of new camera technologies, experiencing first-hand the latest features available to filmmakers and defining the way they finish their work,” says FotoKem Vice President Mike Brodersen. “Our nextLAB software has helped to define on-set services across a number of productions, and our original, all-in-one dailies and media management platform has evolved to the next level in this process. With Man & Beast, we are seeing the next phase of creative technology for filmmakers come to life.”

“About 99% of the file-based TV and feature projects at FotoKem utilize the nextLAB software,” notes Tom Vice, Vice President and General Manager of the nextLAB system. “Its powerful features provide assurances to cinematographers and directors that their digital media files are safe, viewable, and maintain data integrity at every step of the process. We look forward to working with Canon again in the future to help continue to break the barriers of technology.”

For more information on the innovative Canon Cinema EOS C500 professional camera and demo film, visit www.canoncinemaeos.com.

About FotoKem
FotoKem is an independently owned, full-service post production facility that has become the go-to resource for the worldwide creative community. Since 1963, the company has serviced every corner of the entertainment market, providing unmatched expertise, high-end solutions and innovative technologies. The company’s systems approach to the imaging chain assists filmmakers in successfully bridging production and post, and supports them in navigating the many formats and choices for telling stories. FotoKem offers a broad spectrum of services, including file-based workflows, 3D digital intermediates, digital cinema packages, mobile dailies, global data delivery, film and video finishing, audio mixing and mastering, visual effects, full service film lab, restoration, and production rentals. FotoKem has expanded over the years with the acquisition of SPY, Keep Me Posted, L.A. Studios, and Margarita Mix.

For more information, go to www.fotokem.com, or follow FotoKem on Facebook (www.facebook.com/fotokem) and Twitter (@FotoKem).

About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. With approximately $45.6 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents registered in 2011† and is one of Fortune Magazine’s World’s Most Admired Companies in 2012. Canon U.S.A. is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To keep apprised of the latest news from Canon U.S.A., sign up for the Company’s RSS news feed by visiting www.usa.canon.com/rss.
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†Based on weekly patent counts issued by United States Patent and Trademark Office.
All referenced product names, and other marks, are trademarks or registered trademarks of their respective owners.

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ALT Systems Names Bruno Munger to Vice President

(SUN VALLEY, CA) ALT Systems, a full service systems integrator and workflow solutions provider for the entertainment industry, has promoted Bruno Munger to Vice President and Chief Technology Officer of the company. Munger will continue to manage ALT Systems’ expansion of services, especially in the area of on-set dailies solutions, which he has fostered since joining the company in February 2011 as Director of Sales. more

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FotoKem Expands to New Orleans

FotoKem has opened a satellite office in New Orleans, Louisiana, to support local productions and provide quick deployment of its award-winning nextLAB services and expertise. The new downtown location near the French Quarter provides a range of industry post production services and support with an infrastructure for file-based dailies, file delivery services and offline editorial systems. FotoKem is currently working with multiple television productions and feature films in the region.

To ensure rapid content delivery from one location to another, the satellite office is fully integrated with FotoKem’s globalDATA platform, which facilitates delivery of content via a secure internet connection. globalDATA can be linked directly to editing rooms, creative offices, company media centers, or any location worldwide.

The expansion into New Orleans is being overseen by industry veteran Peter Santoro, FotoKem’s VP of Feature and Commercial Services.

“FotoKem customers shooting in the region have prompted this expansion,” says FotoKem VP Mike Brodersen. “The need for local, file-based post production and location mobile services is growing as the state enjoys record-breaking production stimulated by tax incentive programs. We are looking forward to helping filmmakers streamline post in the southeast region with nextLAB and experienced on-ground staff.”

According to the state’s film office, Louisiana offers a 30 percent transferable incentive for total in-state expenditures related to the production of a motion picture. An additional 5 percent labor incentive can be earned on the payroll of Louisiana residents that are employed by a state certified motion picture production. The incentives are fully transferable and Louisiana has no limit to the amount of incentives that can be earned by a single production.

Tom Vice, VP and GM of nextLAB, a division of FotoKem, says, “Over the past two years nextLAB has been deployed on a wide range of productions around the world, from Burbank to Beijing and back. The file-based workflow is increasingly entrenched in the filmmaking process, and the need for powerful and reliable tools grows exponentially. Last year over a 100 projects were shot in Louisiana, and predictions for this year are on pace to surpass that. We are excited to bring our decades of post production experience to the region, and provide local support for one of the most advanced tools the industry has to offer.” more

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FotoKem’s nextLAB Mobile Available in Midwest Through Fletcher Camera

FotoKem – an innovative, global post production leader for the creative community – has announced that its award-winning nextLAB system is now being represented in the Midwest region by Fletcher Camera & Lenses with offices in Chicago and Detroit. Built on FotoKem’s proprietary file-based workflow software, these mobile systems are integrated, portable units that bring powerful post production capabilities to productions around the globe. They are an extension of the company’s in-house technological advancements and professional services, backed by decades of experience and knowledge, to assist with streamlining workflow from ingest to delivery and archive on set or near location. Fletcher will rent and manage the deployment of nextLAB units in the busy production areas of the Midwest, primarily Illinois, Michigan and Ohio.

Fletcher will kick off this alliance with two introductory events on June 14, 2011, in Detroit. The first one is a non-technical “Producing in a Data more

ALT Systems Launches Smoke for Mac Training Program with Autodesk Trainer Brent Gilmartin

ALT Systems, a full service systems integrator and workflow solutions provider, has expanded their training programs and appointed Brent Gilmartin as Artist Advocate and Senior Trainer. Gilmartin, a certified Autodesk trainer, will lead ALT Systems’ efforts in developing and implementing proprietary courses for Autodesk® Creative Finishing Products, beginning with the company’s new Smoke® for Mac curriculum for professionals new to finishing or unfamiliar with the Smoke interface.

ALT’s new Smoke for Mac University program starts by assisting participants with loading a trial license on their own Mac Pro or MacBook Pro. During class meetings, students will have the opportunity to drive one of ALT’s professionally configured workstations. This combined in-person instruction and experiment-at-home model is designed to improve the educational experience in ways that other training courses do not, and make it easy to learn new software inexpensively.

The training program consists of a free orientation on more

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Bruno Munger Joins ALT Systems

ALT Systems ALT Systems, a full service systems integrator and workflow solutions provider, has appointed Bruno Munger as Director of Technical Sales. Munger will collaborate with ALT Systems’ customers to design workflow solutions, integrate cutting-edge hardware and software systems, and adapt technical infrastructures for the most demanding post production and visual effects work. His new position is effective immediately, as he joins his colleagues this week at the Hollywood Post Alliance (HPA) Tech Retreat in Rancho Mirage, Calif.

Bruno Munger

Bruno Munger, Director of Technical Sales, ALT Systems

“Bruno Munger possesses a rare combination of talents — inventive designer, business-savvy technologist, dynamic leader and passionate customer advocate,? says Jon Guess, president of ALT Systems. “Since ALT Systems was founded in 1995, we have been dedicated to offering expert advice, client support and training. Bruno brings a new skill set to our long-standing, solid business offerings, as well as elevates the growth potential of what we can offer current and future clients.?

Munger comes to ALT Systems with over 17 years of experience in the media and entertainment industry, with specialties in workflow design for file-based image capture, file-based image digital delivery, and 2D/3D digital intermediate. He has been involved in product management for industry-leading companies such as Digital Vision, Autodesk, MTI, and Snell & Wilcox. more

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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