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Archive by Lisa Muldowney

American Society of Cinematographers to Pay Tribute to Dean Cundey, Eduardo Serra and Richard Rawlings

Trio will be Presented Awards at Annual ASC Gala

(LOS ANGELES, CA) Dean Cundey, ASC; Eduardo Serra, AFC, ASC; and Richard Rawlings, Jr., ASC will be recognized by their peers during the 28th Annual American Society of Cinematographers (ASC) Outstanding Achievement Awards on February 1, 2014, here at the Hollywood & Highland Ray Dolby Ballroom. Cundey will receive the ASC’s Lifetime Achievement Award; Serra will be presented with the International Achievement Award; and Rawlings will pick up the org’s Career Achievement in Television Award.

“Anyone who has been in the presence of these three brilliant and talented individuals should count themselves lucky,” notes ASC President Richard Crudo. “Dean, Eduardo and Dick have each had an immeasurable impact on our art form, and we’re proud to have the opportunity to honor their outstanding craftsmanship.”

Cundey first attracted widespread attention when he collaborated with John Carpenter on the production of Halloween (1978). The two filmmakers continued to work together on such memorable films as The Fog, Escape from New York, The Thing, Halloween II and III, and Big Trouble in Little China.

For his work on Robert Zemeckis’ landmark, live-action film Who Framed Roger Rabbit (1988), Cundey garnered both Oscar(r) and BAFTA nominations. Zemeckis and Cundey also teamed up on the beloved Back to the Future trilogy, Romancing the Stone, and Death Becomes Her. Cundey earned his first nomination from his peers at the ASC for Steven Spielberg’s Hook (1991), and a second one for his gripping imagery of Ron Howard’s Apollo 13 (1995). He also earned the Society of Operating Cameraman’s President’s Award in 1999.

Cundey’s credits also include such notable films as Jurassic Park, What Women Want, Garfield, The Holiday, The Spy Next Door, Jack and Jill, Crazy Kind of Love, and the upcoming releases Walking with the Enemy and Carry Me Home.

“Dean has continually raised the bar with his magnificent imagery, and I’m certain he will continue to do so for many years to come,” says ASC Awards Chairman Lowell Peterson. “He has compiled an incomparable body of work that has made a meaningful and indelible impression on the art of filmmaking. This award is a symbol of our respect and admiration for both the man and his work.”

Serra earned his first Academy Award(r) nomination for Iain Softley’s The Wings of the Dove (1997), which also netted him a BAFTA Award. In 2004, he received Oscar(r) and BAFTA nominations for Peter Webber’s Girl with the Pearl Earring. His work on such films as Jude, Map of the Human Heart, What Dreams May Come and Funny Bones is highly acclaimed. Serra has over 50 feature films to his credit, including A Promise, Harry Potter and the Deathly Hallows Part 1 and Part 2, Blood Diamond, Beyond the Sea, Unbreakable, and The Widow of Saint-Pierre, among others. In 2004, for his services to enhance Portuguese culture, he was presented with the prestigious Order of Prince Henry the Navigator, one of the highest honors given by his native Portugal.

Rawlings grew up in Hollywood, under the tutelage of his father, Richard Rawlings, Sr., ASC. He worked alongside his father for years, learning the industry from the ground up. His first TV series as director of photography was in 1978 on the cultural phenomenon Charlie’s Angels. He went on to shoot such memorable series as Matt Houston, Stingray, L.A. Law, Boston Public, Gilmore Girls and Desperate Housewives, among others. Rawlings telefilm credits include Halley’s Comet, Spring Awakening and Gidget’s Summer Reunion. He has earned Emmy(r) nominations for the series Ohara (1987), Paradise (1988), Reasonable Doubts (1991), and the television movie Big Dreams & Broken Hearts: The Dottie West Story (1995). Rawlings also earned an ASC Outstanding Achievement Award for Paradise in 1989, and another nomination for the series in 1990. In 1993, he received his third ASC Award nomination for the telefilm When No One Would Listen.
For information regarding the 28th ASC Outstanding Achievement Awards, visit www.theasc.com or call 323-969-4333.

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(Photos of the ASC honorees are available upon request.)

About The American Society of Cinematographers
The American Society of Cinematographers (ASC) is a nonprofit organization dedicated to advancing the art of filmmaking. Since its charter in 1919, the ASC has been committed to educating aspiring filmmakers and others about the art and craft of cinematography. For additional information about the ASC, visit www.theasc.com. Join ASC on Facebook at http://www.facebook.com/The.ASC and American Cinematographer magazine fan page at http://www.facebook.com/AmericanCinematographer.

(Oscar and Academy Award are registered trademarks of the Academy of Motion Picture Arts & Sciences.)

(Emmy is a registered trademark of the Academy of Television Arts & Sciences.)

Media Contacts:
ignite strategic communications
818.980.3473
Sally Christgau, sally@ignite.bz
Lisa Muldowney, lisa@ignite.bz

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Panavision Unveils New Primo V Lenses Optimized for Digital Cameras

(WOODLAND HILLS, CA) – Panavision, the company behind many of the industry’s most respected cinema lenses for the last 60 years, has introduced a new line of Primo lenses, the Primo V series, specifically designed to work with today’s high-resolution 35mm digital cameras.

“Panavision’s unmatched optical expertise and high-quality manufacturing capabilities have now been brought to bear on lenses adapted for digital cameras,” says Kim Snyder, Panavision’s Chief Executive Officer. “We’re focused on providing cinematographers with the best tools to tell their stories with vision and creativity. With the industry’s ongoing transition to digital capture, we want our customers to know they can continue to trust Panavision to bring innovative, world-class solutions to the marketplace.”

The Primo V lenses are designed to bring the look and feel of Panavision Primos to digital cinematography, using the lens elements from existing Primo lenses, long an industry standard for top cinematographers. Primo V lenses take advantage of specific design adaptations to work in harmony with digital cameras, maximizing image quality while delivering Primo quality and character.

“Cinematographers tell us that the hyper-sharp sensors in today’s digital cameras can result in images that are harsh and lack personality,” says Panavision’s VP of Optical Engineering Dan Sasaki. “That’s one reason why there’s so much emphasis on glass these days. The Primo V lenses bring the smooth, organic flavor of Primo lenses to the high fidelity digital image. Our philosophy is to take what cinematographers love about the Primos, and update them for the digital world.”

Digital cameras require additional optical elements including low-pass and IR filters that increase off-axis aberrations. ND filters are sometimes part of the chain. Primo V lenses have been re-engineered to correct for this. Patent pending modifications eliminate the coma, astigmatism, and other aberrations introduced by the additional glass between the lens and the sensor, while preserving the desirable imaging characteristics of the Primo optics. The resulting image appears more balanced center-to-edge.

The Primo V lenses are compatible with any digital camera equipped with PL or Panavision 35 mount systems. They cannot be used on film cameras. The internal transports and mechanics of the Primo V lenses will retain the familiar Primo feel. Since the Primo V lenses retain the essential Primo character, imagery from Primo V and standard Primo lenses will intercut well. A set of Primo V primes will include 14.5, 17.5, 21, 27, 35, 40, 50, 75, and 100mm focal lengths.

“Filmmakers have embraced Panavision Primo lenses since their introduction 25 years ago,” notes Snyder. “Now the classic Primo look has been refined and optimized for use with the latest generation of 35mm sensor digital cameras.”

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About Panavision
Panavision Inc. is a leading designer and manufacturer of high-precision camera systems, including both film and digital cameras, and lenses and accessories for the motion picture and television industries. Renowned for its world-wide service and support, Panavision systems are rented through its domestic and internationally owned and operated facilities and distributor network. Panavision also supplies lighting, grip and crane equipment for use by motion picture and television productions

Media Contacts:
ignite strategic communications
Sally Christgau (415.238.2254 / sally@ignite.bz)
Lisa Muldowney (760.212.4130/ lisa@ignite.bz)

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2013 Hollywood Post Alliance Award Winners Announced

Gala Event Spotlights Leaders and Innovators in Post Production

(Los Angeles, CA) The 2013 HPA Awards(r) took place tonight, celebrating talent and innovation in 12 creative categories as well as in three special honors. The HPA Awards recognize individuals and companies for outstanding contributions made in helping to create features, television programs, spots, and entertainment enjoyed around the world. Presented by the Hollywood Post Alliance(r) – the professional organization for the post production community – the 8th Annual HPA Awards took place at the Skirball Cultural Center in Los Angeles, in front of a sold out audience of industry insiders and luminaries.

As announced earlier, Avid was honored with the prestigious Charles S. Swartz Award for Outstanding Contribution in the Field of Post Production. Avid President and CEO Louis Hernandez, Jr. accepted the Award on behalf of the company. Other special awards were presented, which included honors for Engineering Excellence, and the HPA Judges Award for Creativity and Innovation in Post Production.

The winners of the 2013 HPA Awards are:

Outstanding Color Grading – Sponsored by Dolby Laboratories

Outstanding Color Grading – Feature Film

“Life of Pi”
David Cole // Technicolor

Outstanding Color Grading – Television

“Castle – Hunt”
Anthony Smith // Encore

Outstanding Color Grading – Commercial

Under Armour “Brought To You By Under Armour”
Tom Poole // Company 3

Outstanding Editing – Feature Film

“Argo”
William Goldenberg, A.C.E.

Outstanding Editing – Television

“Breaking Bad – Dead Freight”
Skip Macdonald, A.C.E.

Outstanding Editing – Commercial

Nextel/Ferrari “Combustion”
Doobie White // Therapy Studios

Outstanding Sound – Feature Film

“Argo”
Erik Aadahl and Ethan Van der Ryn
John Reitz and Gregg Rudloff // Warner Bros. Sound

Outstanding Sound – Television

“Game of Thrones – The Climb”
Tim Kimmel, Paula Fairfield, Brad Katona, Jed Dodge, Onnalee Blank and Mathew Waters // Todd AO

Outstanding Sound – Commercial

Honda “Hands”
Anthony Moore // Factory

Outstanding Visual Effects – Feature Film

“Pacific Rim”
Lindy DeQuattro, Eddie Pasquarello, Nigel Sumner, Derrick Carlin and Chris Lentz // Industrial Light & Magic

Outstanding Visual Effects – Television

“Game of Thrones – Valar Dohaeris”
Joe Bauer and Jabbar Raisani
Jörn Grosshans and Sven Martin // Pixomondo
Doug Campbell // Spin VFX

Outstanding Visual Effects – Commercial

Galaxy “Chauffeur”
Simon French, William Bartlett, Stephen Cullingford and Grant Walker // Framestore

A number of special awards, which had been announced earlier, were bestowed during the evening including:

Charles S. Swartz Award for Outstanding Contribution in the Field of Post Production

Avid(r)

HPA Engineering Excellence Award sponsored by NAB Show

* DTS, Inc. – MDA
* NVIDIA – NVIDIA GRID(tm) Visual Computing Appliance (VCA)
* Sony Pictures Imageworks and The Foundry – FLIX
* Telestream – 16 bit 4:4:4:4 Transcoding Technology

HPA Judges Award for Creativity and Innovation in Post Production
Park Road Post Production – Next Generation Feature Film Workflow: Enabling HFR 48FPS Stereoscopic 3D On Set to On Screen

For further information about the Hollywood Post Alliance, contact: 213.614.0860, or visit http://hollywoodpostalliance.org/.


About the Hollywood Post Alliance(r)
Hollywood Post Alliance (HPA) serves the professional community of businesses and individuals who provide expertise, support, tools and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content.

About the HPA(r) Awards
The HPA Awards were created to foster awareness of post production, promote creative and technical excellence, recognize the achievements of post production talent, and build involvement in the Hollywood Post Alliance.

The HPA Awards were presented with generous support from Premier Sponsor: NAB Show; Foundation Members: Avid, Company 3, Deluxe, Dolby Laboratories, EFILM, Encore; Bronze Sponsor: Sohonet and Brand Sponsor: NVIDIA

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Media Contact:
ignite strategic communications
p: 818.980.3473
Christine Purse, chris@ignite.bz or
Mimi Rossi, mimi@ignite.bz

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Kodak Goes Behind the Lens with Sean Bobbitt & Delbonnel at Camerimage Festival


(BYDGOSZCZ, Poland) – Kodak is hosting back-to-back conversations with renowned cinematographers Sean Bobbitt, BSC and Bruno Delbonnel, ASC, AFC at the 21st edition of Camerimage, the international film festival of cinematography, on November 21 at 7:00 (CMT) in the Opera Nova, first floor seminar room. Both Bobbitt and Delbonnel have films competing in the main competition: Steve McQueen’s 12 Years a Slave and the Coen brothers’ Inside Lewelyn Davis, respectively. Each discussion will be followed by an audience Q&A.

Bobbitt, a BAFTA and Emmy(r) nominee, recently shot Killing the Messenger, The Place Beyond the Pines, 12 Years a Slave, Shame and Hunger. The latter three of those movies were done with McQueen.

Delbonnel collaborated with director Jean-Pierre Jeunet on Amelie and A Very Long Engagement, and earned Oscar(r) nominations for both films. His credits include Dark Shadows, Harry Potter and the Half-Blood Prince, The Cat’s Meow, Infamous and Across the Universe, which garnered the Silver Frog at Camerimage in 2007.

“Camerimage is a wonderful opportunity for the cinematography community to share ideas and philosophies, as well as celebrate the art itself,” says Andrew Evenski, president of Kodak’s Entertainment Imaging business. “We are proud to be part of the 20-plus year history of this unique festival.”

This year’s festival opens November 16 with a screening of Saving Mr. Banks which was photographed by John Schwartzman, ASC on Kodak film.

For updates on what is happening at the festival, follow Kodak on Facebook and Twitter. For more information about the festival, visit http://www.camerimage.pl, and for more information about Kodak’s motion picture films, visit www.kodak.com/go/motion.

(Note: All participants are subject to availability)

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About Kodak’s Entertainment Imaging Business
Kodak’s Entertainment Imaging business is the world leader in providing motion picture film and imaging products, services, and technology for the professional motion picture and exhibition industries. For more information, visit www.kodak.com/go/motion.

Media Contacts:
ignite strategic communications
Sally Christgau: direct 415.238.2254 / sally@ignite.bz
Lisa Muldowney: direct 760.212.4130 / lisa@ignite.bz

8th Annual HPA Awards Announce Presenters

Limited Tickets Available for Gala Evening Honoring Excellence in Post

(Los Angeles, CA) Hollywood Post Alliance(r) – the trade association for the post production community – has announced a stellar industry lineup of presenters for the HPA Awards next week. The event will unfold at The Skirball Cultural Center in Los Angeles, CA, on November 7th, 2013. The organization also announced that ticket sales are well underway and the event is expected to sell out.

The HPA Awards were conceived to recognize the achievements of those individuals who work behind the scenes, with ingenuity and creativity, to create motion pictures, commercials and television programming. The HPA Awards are the unofficial launch of Hollywood’s awards season, which culminates in the Oscars. Honors will be given in 12 craft categories covering motion pictures, commercials and television.

An all-star group of presenters will be on hand, including Todd London, SVP, VFX & Post Production Feature Films at Walt Disney Studios, Salvatore Totino, ASC, AIC (Frost/Nixon, Cinderella Man, Any Given Sunday), Stephen Rivkin, A.C.E. (Avatar, Pirates of the Caribbean trilogy), Dauri Chase (co-producer of the Newsroom, Post Producer at HBO Television) and Kevin Tent, A.C.E. (Nebraska, The Descendents, Sideways.) Former HPA Lifetime Achievement Winner Ted Gagliano, President of Post-production at 20th Century Fox, will be on hand to present honors in the visual effects categories. Special honors will be bestowed during the evening, including the HPA Engineering Excellence Award sponsored by NAB Show. The Charles S. Swartz Award for Outstanding Contribution in the Field of Post Production will be presented to Avid by Oscar-winning editor William Goldenberg, A.C.E. (Argo, Zero Dark Thirty, Transformers: Dark of the Moon). Louis Hernandez, Jr, President and CEO of Avid, will accept the award on behalf of the company.

The HPA Awards, held at the Skirball since their inception in 2006, begin with a pre-show reception, followed by a 90-minute awards show, and end with a celebratory cocktail party. The gala evening is an engaging and community centered event that brings out the entire post production community.

Tickets for the HPA Awards consistently sell out, and early purchase is highly recommended. 2013 HPA Awards show tickets are available at http://hollywoodpostalliance.org/. For questions regarding ticket purchases call 213-614-0860 or write to info@hpaawards.net. Press inquiries should be directed to Christine Purse or Mimi Rossi at ignite, 818.980.3473 or email mimi@ignite.bz.

About the Hollywood Post Alliance(r)
Hollywood Post Alliance (HPA) serves the professional community of businesses and individuals who provide expertise, support, tools and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content.

About the HPA(r) Awards
The HPA Awards were created to foster awareness of post production, promote creative and technical excellence, recognize the achievements of post production talent, and build involvement in the Hollywood Post Alliance.

The HPA Awards will be presented with generous support from Premier Sponsor: NAB Show; Foundation Members: Avid, Dolby, Company 3, Deluxe, EFILM, Encore; Bronze Sponsor: Sohonet and Brand Sponsor: NVIDIA.

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Media Contact:
ignite strategic communications
p: 818.980.3473
Christine Purse, chris@ignite.bz or Mimi Rossi, mimi@ignite.bz

Industry Vets Matt Cowan and Garrett J. Smith Join Entertainment Technology Consultants in Key Roles

(Los Angeles, CA) Entertainment Technology Consultants (ETC), the leading provider of production and consulting services to the entertainment technology sector, announced that Matt Cowan and Garrett J. Smith are joining the company in key technology roles. Cowan rejoins the company as Chief Innovation Engineer. Smith will assume the newly created role of Senior Creative Liaison. The two will focus on technology developments that enhance the creation, processing and display of content for the entertainment industry.

In making the announcement, H. Loren Nielsen, ETC President and co-founder, noted, “The industry is evolving rapidly and undergoing a major shift in direction. We need to provide our clients with the expertise and vision to lead. I cannot imagine two people I would rather have on board to help guide the transition than Matt and Garrett. Matt is a world-class scientist in the study of the human visual system and its application to the development of capture and display devices. Garrett’s history in digital mastering is legendary and encompasses most of the important developments in our business, including home video, DVD, Blu-ray and Digital Cinema.”

Matt Cowan

Cowan, one of the original co-founders of ETC, is rejoining the company he helped launch in 1995. He will focus on image quality projects related to the next generation of capture, processing and display technologies. Most recently, Cowan held the position of Chief Scientific Officer at RealD, where he was instrumental to the successful development of RealD’s 3D cinema system. He chairs SMPTE’s “On Screen Light Measurement” study group and regularly teaches color science and digital cinema courses for universities and industry forums. Cowan commented, “I am thrilled to be rejoining the ETC team. ETC’s clients are doing some of the most exciting work in the industry, and this is a wonderful opportunity to bring the science of human perception to a host of new technology applications.”

Garrett Smith

Smith joins ETC after a decades long stint as Head of Mastering and Production Technology at Paramount Pictures. He is a member of the American Society of Cinematographers’ Technology Committee and the Academy of Motion Picture Arts and Sciences’ Science and Technology Council, and a recipient of the ShoWest Digital Cinema Pioneer Award. Smith commented, “I’ve had the good fortune of working on some groundbreaking projects during my career, and ETC is engaged in some of the most interesting work going on in the entertainment technology industry today. I’m excited.”

Doug Darrow, Senior Vice President Cinema at Dolby Laboratories and former General Manager at DLP Cinema, commented, “Matt and Garrett bring to ETC a combination of deep scientific knowledge, long-term relationships and an understanding of the industry’s needs. I think this all-star team will impact innovation in the industry.”

About Entertainment Technology Consultants
Founded in 1995, Entertainment Technology Consultants provides production and consulting services to companies who develop and sell technology and products for the entertainment industry. The company has broad access to executives and professionals within the entertainment industry developed through creative and technical collaboration. ETC consultants’ backgrounds include proficiency in image processing, production, 3D technologies, display systems, digital workflow and color management.

ETC clients include: the Arri Group, Christie Digital, CinemaCon, Dolby Laboratories, Mitsubishi Electric, the Producers Guild of America, RealD, RKO Pictures, Rubin Postaer & Associates, Texas Instruments, and the Academy of Motion Picture Arts and Sciences.

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MEDIA CONTACT:
Christine Purse
ignite strategic communications
chris@ignite.bz
Office: 818.980.3473

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Bexel is Set for New TV Season


(BURBANK, CA) The new television season is rolling out with extensive backing from Bexel, a unit of the Vitec Group’s Services Division and a leading worldwide provider of broadcast services and solutions. From reality programs to talk shows, sporting events, and narrative programming, Bexel provides an award-winning TV line up with the equipment, state-of-art systems and engineering support needed to meet the highest broadcast standards.

“We take great pride in being able to contribute our expertise and support to many of today’s top-rated television programs,” says Bexel President and General Manager Halid Hatic. “There is no room for error in broadcast television. Productions face aggressive timelines, and our goal is to always be raising our game to make sure clients feel like they have a partner in securing the most advanced solutions for the season.”

The list of reality shows that Bexel supports is comprised of competitions as American Idol (Fox), The X- Factor (Fox), Dancing with the Stars (ABC), and Hell’s Kitchen (Fox), as well as serials such as The Real Housewives (Bravo) franchise, Vanderpump Rules (Bravo) and Beyond Scared Straight (A&E), among many others.

Some of the narrative programming that Bexel contributes to are The League (FX), The Ricky Smiley Show (TV One), Dog with a Blog (Disney Channel), The Ex-Terminator (A&E), and talk shows such as The Chew (ABC) and Conan (TBS).

Bexel’s end-to-end solutions include supplying productions with premier technology such as complete ENG camera packages with wireless monitoring, full ENG audio packages with multi-track recording, Cat-5 monitoring for offstage production offices, fiber booth kits, flypack systems, director/DP monitoring solutions, and much more. Some of the company services include on-site design and installation, overall project management of the technical production, customized communication systems, and frequency coordination and consultation.

Bexel also specializes in sports broadcasts including games for college football, Major League Baseball, the National Basketball Association, Major League Soccer, the National Football League, as well as live events such as concerts and awards shows. Web-based series are also on Bexel’s docket such as Anarchy Afterward.

“Bexel is poised to provide the best broadcast systems and solutions – backed by superior engineering expertise and customer service – across the range of today’s programming,” adds Hatic. “It’s an exciting time for content owners in this arena, and we’re ready for the challenge.

About Bexel
Bexel is the pre-eminent worldwide provider of broadcast services including video and audio equipment rentals, fiber services, new audio sales, used equipment sales, and repairs/maintenance. Bexel provides brilliantly designed and flawlessly executed systems and solutions to all customers – including producers of the biggest and most important televised events in the world. For more information, visit www.bexel.com, and follow them on Facebook and Twitter.

About the Vitec Group
Capture the moment(tm)
For over 100 years, through every innovation in photography, film and digital image-making, Vitec businesses have developed a powerful portfolio of brand and products that have enabled some of the most amazing moments to be captured under some of the most challenging conditions. Vitec is an international Group principally serving customers in the broadcast photographic and military aerospace and government (MAG) markets. Vitec is based on strong, well-known premium brands on which its customers worldwide rely. Vitec is organized in three divisions: Videocom, Imaging and Services. Videocom designs and distributes systems and products used in broadcasting and live entertainment, film and video production and MAG. Imaging designs, manufactures and distributes equipment and accessories for photography, video and events. Services provides equipment rental, workflow design and technical support for camera, video, audio, fiber optic and wireless technology used by TV production and film crews. More information can be found at www.vitecgroup.com.

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Testronic Announces Centralization of US Operations

Burbank Facility Optimizes Efficiencies in Upgraded Location

(Burbank, CA) Testronic will unveil a single, redesigned location in early November 2013, to centralize US operations and streamline customer services. The move is focused on increasing efficiencies and integrating infrastructure for the company, which is the global leader in quality assurance services for film and television, games, software, and digital television. For the past seven years, Testronic has operated two facilities in Burbank, California. The company will now perform all of its testing and QA services from their high tech hub located at 111 North First Street, in Burbank.

Jason Gish, SVP and General Manager of Testronic’s US Operations, said, “Testronic began a multi-phase expansion of our First Street facility two years ago, and the centralization of our services is the final piece. We have spent significant intellectual and financial capital to build out our downtown Burbank test environment, where we unveiled our File-Based QC Lab, UltraViolet(tm) Interoperability testing services, and other innovative offerings like User Experience testing for entertainment content. Testronic is focused on staying ahead of industry needs, and we saw an opportunity to improve our services by creating a central hub, with everything and everyone in a single space. The physical consolidation enables a centrally managed core that takes advantage of the latest technology and allows access to our expert staff in one location. We see this as a big win for our customers.”

Testronic’s First Street facility includes its award-winning File-Based QC Lab, which was upgraded in 2012 to provide UltraViolet(tm) Interoperability Testing capabilities and related test automation services, including extended services and environments to support the evolving digital ecosystem from mastering to consumer distribution. The facility can securely receive and test digital content and all downstream deliverables for Over-the-Top (OTT) services, such as iTunes, Netflix and Hulu; supports website, web portal and content rights redemption testing; and houses upgraded Master QC testing suites. The move is set to be complete by November 15, 2013, and will not impact customer services or access.

“Even as our business grows and our service offerings expand, we are continually analyzing the way we work and consistently focus on ways of working smarter,” Gish concluded. “Testronic’s First Street Facility has been designed from the ground up to serve the needs of studios, content providers, and player manufacturers as the industry transitions to file-based workflows. This move to a centralized US hub is another step forward for our customers and for Testronic.”

For further information, visit TestronicLabs.com or call 818.845.3223.

About Testronic
Testronic’s high standards have been protecting clients and safeguarding the consumer experience since 1998. As the leading global provider of quality assurance, compliance, and localisation services for a notable array of industries; including media, entertainment, games, education, e-commerce and consumer electronics, Testronic ensures efficient and secure delivery of the highest quality consumer deliverables. Based in Burbank, CA; London, UK; Diepenbeek, Belgium; Warsaw, Poland; and Tokyo, Japan, Testronic offers an unparalleled history of next-generation innovation and service excellence across the entire digital media industry. For further information, visit www.testroniclabs.com.

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Media Contact:
Chris Purse, 818.980.3473
ignite strategic communications
chris@ignite.bz or mimi@ignite.bz

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Hollywood Post Alliance Honors Avid with the Charles S. Swartz Award

The Preeminent Post Production Organization Will Honor Avid For a Heritage of Outstanding Contributions

(Los Angeles, CA) The Hollywood Post Alliance(r) – the trade association for the post production community – has announced that Avid(r) will receive the 2013 Charles S. Swartz Award for Outstanding Contribution in the Field of Post Production. The HPA will present the honor during the 8th Annual HPA Awards, which takes place on the evening of November 7th, 2013 at the Skirball Cultural Center in Los Angeles, CA. Louis Hernandez, Jr, President and CEO of Avid, will accept the award on behalf of the company.

Leon Silverman, President of the HPA, commented on the award, “From its founding days to the present, Avid has not only helped to lead our industry’s transition to new, powerful digital creative tools, but has also expanded the creative image and sound post production palette in a way that has fundamentally enabled new creative abilities. Building on their strong heritage of innovation, it is exciting to see Avid’s ongoing dedication to our community.”

Recognized as a leading provider of audio and video technology for media organizations and content creators, Avid’s tools and products are widely used by creative and media professionals around the world to make, distribute and monetize content. Avid led the revolution in non-linear editing over 25 years ago, irrevocably changing the way that creative projects were finished. Unveiling a prototype of their first non-linear editing system – the avid/I – at the 1988 NAB, within just a few years Avid’s category-defining products began to dethrone traditional film editing. Non-linear digital editing came to be the predominant standard, and the company has continually exerted its influence through its extensive R&D, development of IP, and expansion into audio production, broadcast, and live sound. The company’s products have been recognized with numerous industry and technology awards, including 2 OSCARS(r) a GRAMMY(r), and 14 EMMYS(r). The company holds over 200 patents.

Avid continues to develop crucial new technologies, and is at the forefront of helping an industry in rapid change, continually move forward. In September, the company announced “Avid Everywhere,” its vision to connect creative professionals and media organizations with their audiences in a more powerful, efficient, collaborative, and profitable way. In a major move to broaden collaboration across its community of customers and industry partners, the company also announced the creation of the Avid Customer Association, a comprehensive initiative designed to provide essential strategic leadership to the media industry, collaborate with key industry leaders and visionaries, and deepen relationships between the company and its customers.

Hernandez said of the award, “We are deeply honored to receive this award, and are especially proud to be recognized by the HPA, the voice of the post community. The post production industry has always been a source of innovation and inspiration. From the beginning, Avid has had deep roots within this community and, we are dedicated to being your trusted partner long into the future.”

The award was named in honor of the late Charles S. Swartz, who led the Entertainment Technology Center at the University of Southern California from 2002 until 2006, helping to build it into the industry’s premier test bed for new digital cinema technologies. Charles was a member of the Hollywood Post Alliance Board of Directors until his passing in 2007. The Charles S. Swartz Award is not bestowed every year, but rather only as worthy recipients are identified. Silverman concluded, “The mission of the Charles S Swartz Award is to recognize those efforts that have had profound and global impact on post production. Avid, throughout its 25-plus year history, has impacted our post production community so significantly that they indeed exemplify the meaning of this Award and so honor the memory of our friend and colleague Charles Swartz.”

The HPA Awards were designed to draw attention to the creative work being done in post production by companies and individuals. During the upcoming event in November, awards will be presented in 13 craft categories, as well as special awards, including the Charles S. Swartz Award, a Judges Award for Creativity & Innovation and the Engineering Excellence Award. Nominees for the craft categories as well as a number of special award winners were announced earlier. The list is available here http://bit.ly/17OZiMd.

Tickets for the HPA Awards are available now and can be purchased online at www.hpaawards.net. For further information about tickets or the Awards Show call HPA at 213.614.0860 or write to info@hpaawards.net.

About the Hollywood Post Alliance(r)
Hollywood Post Alliance (HPA) serves the professional community of businesses and individuals who provide expertise, support, tools and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content.

About the HPA(r) Awards
The HPA Awards were created to foster awareness of post production, promote creative and technical excellence, recognize the achievements of post production talent, and build involvement in the Hollywood Post Alliance. The HPA Awards will be presented with generous support from Sponsors: Foundation members: Dolby, Company 3, Deluxe, EFILM, Encore; Premier sponsor NAB Show; Bronze Sponsor Sohonet; Brand Sponsor NVIDIA and Supporting Sponsors.

About Avid
Through Avid Everywhere, Avid delivers the industry’s most open, innovative and comprehensive media platform connecting content creation with collaboration, asset protection, distribution and consumption for the most listened to, most watched and most loved media in the world-from the most prestigious and award-winning feature films, music recordings, and television shows, to live concerts and news broadcasts. Industry leading solutions include Pro Tools(r), Media Composer(r), ISIS(r), Interplay(r), and Sibelius(r). For more information about Avid solutions and services, visit www.avid.com, connect with Avid on Facebook, Twitter, YouTube, LinkedIn, Google+; or subscribe to Avid Blogs.

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Media Contact:

HPA
ignite strategic communications
818.980.3473
chris@ignite.bz

Avid
Lisa Kilborn
978-640-3230
lisa.kilborn@avid.com

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Neglab Reopens in Australia in Response to Demand for Film Processing

Veteran Facility Owner Werner Winkelmann Will Oversee Motion Picture Film Processing



(SYDNEY, Australia) Neglab, a motion picture film laboratory for processing 35mm and 16mm color negative, will reopen its doors later this month, providing high-quality film processing services to the region. Werner Winkelmann, original owner of the facility, has over 25 years of experience working in the lab industry and brings extensive expertise to the entire imaging chain.

“All of us at Neglab are thrilled to re-engage with the filmmaking community and provide outstanding lab services for the region,” says Winkelmann, co-founder and technical operations manager. “We are poised to provide unparalleled services, and have brought together a staff of professionals with incredible knowledge and a dedication to superior quality control standards.”

A recognized expert in the laboratory business, Winkelmann has been involved in building ECN2, ECP2 and ECP3, and black-and-white processors throughout his career. Joining him at Neglab will be Herbert Stegbauer, director and owner of Stegbauer Pty., manufacturer and supplier of film processing equipment. Stegbauer started his career at Colorfilm and later co-founded Filmlab Engineering. Neglab will operate out of Stegbauer’s factory. Together, Winkelmann and Stegbauer have assembled a team of experts with over 80 years of experience in the film industry.

Neglab has been designed to provide superior motion picture laboratory services to filmmakers, installing the latest design magnetic drive processor, and surpassing standards for cleanliness. The backup and safety systems on Neglab’s processor ensure trouble free operation and perfect processing of 35mm and 16mm color negative formats.

“Customer service is a priority for us,” adds Winkelmann. “We know that labs need to be responsive to filmmakers. We offer location pick up and handling anywhere within the Sydney central business district, and all rushes will be quickly delivered directly to the production’s telecine facility of choice. We can also arrange Interstate shipments at reasonable rates, when requested by the customer.”

Neglab originally opened in July 1997, and briefly suspended operations a few years ago based on industry economics. But with today’s production landscape and a resurging choice by filmmakers to originate on film, Winkelmann saw an opportunity to reopen.

For more information on Neglab, contact w.winkelmann.48@gmail.com, or call +0409.928.117.

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Media Contacts:
ignite strategic communications
Sally Christgau – direct 415.238.2254 / sally@ignite.bz

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