A virtual press conference from Sound & Video Contractor

Archive by Mario Almonte

Christie Phoenix Connects Louisiana’s Port Fourchon’s New Emergency Operation Center

Christie®, a world leader in visual display and audio technologies, has expanded its reach to Port Fourchon, a major seaport on the Louisiana coast. Port Fourchon has recently completed construction of a new multi-agency Emergency Operations Center (EOC), including a 30-seat incident command room utilizing the Christie Phoenix® open content management system to seamlessly display all of its integrated security systems in one visual operating space as the centerpiece of its emergency response activities. With Christie Phoenix displaying the port’s Maritime Domain Awareness System during real or simulated training incidents, Port Fourchon personnel, industry clients, and emergency management officials can now collaborate and share information, as well as view a common operating stream for greater situational awareness and enhanced incident response and decision making capabilities. Additional Phoenix nodes can be added to address the expanding technology requirements of the port, which is currently in the next phase of expansion that will more than double the port’s size to meet the needs of the growing industry it serves.

Christie Phoenix is used at Louisiana's Port Fourchon

Christie Phoenix is used at Louisiana’s Port Fourchon

State-of-the-art command center, now integrated through Christie Phoenix
Port Fourchon is located on the southern tip of Lafourche Parish, Louisiana, on the Gulf of Mexico. It services over 90 percent of the domestic deep-water oil and gas exploration, drilling and production activities in the Gulf of Mexico. Comprised of seaport and airport services, it also leases land and facilities to tenants in the oil and gas industry. Its EOC features a wide range of new generation and legacy technologies that include a 4 x 2 video display and two 70-inch annotation displays in separate breakout rooms, with the EOC utilizing Christie Phoenix to display the port’s award-winning maritime domain awareness system GLPC-C4 (Greater Lafourche Port Commission Command, Control, Communication and Collaboration), surveillance cameras, a radar solution, an Automatic Identification System (AIS), and other associated technologies.

According to Port Fourchon, the key concerns during the design of the EOC was to provide a physical space where key personnel and officials could collaboratively and securely view all of the streams of data available through GLPC-C4 system in order to view incidents, collaborate, share in information and make decisions -all in real time. Christie Phoenix proved to be up to the challenge of meeting those concerns and is a critical part of Port Fourchon’s technology ecosystem. Among its functions, the Phoenix can take data on the video wall and throw it onto one of the annotation displays, allowing the Coast Guard to break out and discuss a certain situation and devise a plan to present to a larger group. The Phoenix can also move programs around the screen with ease, having particular items pop up within seconds and simultaneously display multiple applications at-a-glance, without the need to go in and out of applications or for closing and reopening streams.

“Christie Phoenix was the ideal content management tool for Port Fourchon’s hi-tech requirements,” said April Danos, Port Fourchon’s Director of Information Technology. “We looked at many other solutions, but nothing else compared in usability, ease of network integration and cost. Another factor was its scalability. We can add more Phoenix units later to handle more video feeds, and the nodes will continue to seamlessly act as one unit. Other companies who saw the Christie Phoenix in action agreed that our system represents an ideal convergence of efficiency, reliability, and scalability.”

Danos noted that, in an emergency, the incident command center must be able to quickly connect with industry and government stakeholders, including the U.S. Coast Guard, Department of Homeland Security, Louisiana Governor’s Office of Homeland Security and Emergency Preparedness, as well as local governments, such as the Lafourche Parish Government and Lafourche Parish Sheriff’s Office to allow for swift reaction times and collaborative decision making. The command center is also utilized for training purposes in the use of camera systems, software applications and large scale security drills. All of these functions have been made more convenient and accessible with the installation of Christie Phoenix.

“Any technology that can help us react as swiftly as possible and collaborate easily is essential to our operation,” she said.

Lloyd Francioni, managing partner at Interstate Electronic Systems(IES), the New Orleans-based audiovisual systems integrator, who designed and installed the video wall, stated, “It was important to take Port Fourchon’s monitoring and surveillance to the next level and there was no doubt that the Christie Phoenix system would take them there. The solution provided value and performance and in terms of design, I think it’s ahead of many similar products on the market.”

Dave Muscat, senior director, Americas Region, Visualization, Simulation and Control Rooms at Christie, observed, “Port Fourchon is an impressive government operation, responsible for overseeing a significant number of activities throughout the Gulf of Mexico, all of which depend upon a rapid response to crises of all kinds and at all levels of importance. With our increasing presence in the surveillance and security market, this partnership provides another opportunity for the Christie Phoenix to shine.”

Port Fourchon comprises 1200 developed acres that house state-of-the-art service facilities which include 90 percent of deep-water oil and gas exploration, drilling and production activities in the Gulf of Mexico, and the Louisiana Offshore Oil Port (LOOP). Combined these facilities produce one in every five barrels of oil in the United States.

Collaborative visual solutions for mission-critical monitoring
Today’s control rooms go beyond traditional displaying and monitoring, and Christie’s collaborative visual solutions are removing boundaries and enabling expansive collaboration for many of the world’s most mission-critical operations. By integrating stunning zero-maintenance displays with the power of the network, Christie is completely redefining the control room space, and setting the stage for an increasingly distributed control room environment. Across every sector in business, commerce and government, Christie is raising the bar beyond today’s stringent control room requirements.

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Christie Welcome the High Brightness, Powerful and Rugged 45,000 Lumen 4K45 to Its Lineup

Christie® unveils its new Roadie 4K45 at the Live Design International (LDI) show, which takes place Nov. 21-23 at the Las Vegas Convention Center. The first company to reach 35,000 lumens, Christie has now attained a new brightness level for 3-chip DLP® with the new Roadie 4K45 – the brightest lamp-illuminated projector available  which delivers 4K (4096 x 2160) resolution and 45,000 lumens at 60 Hz with optional 120 Hz capability.

Christie Roadie 4K45

Christie Roadie 4K45


Christie delivers 45,000 lumens in lamp-based technology
Rugged, reliable, and road tested, the 45,000 lumen Christie 4K45 offers a higher level of image brightness for rental staging and fixed applications including concerts, casinos, sports events, amusement parks, conventions, annual meetings and more. It features Christie TruLife™ for the clearest, most true-to-life image quality.

“Both end users and audiences will benefit from the brighter visual display provided by the Roadie 4K45,” said Mike Garrido, senior product manager, Christie. “Rental stagers often deal with unavoidable ambient light and now, with the new, even brighter Roadie, that effect is minimized more than ever. And for the audience, it means a brighter, richer picture with more vivid detail and a better overall experience. The combination of 4K, 60 or 120 hertz and DLP® reliability easily manages the rigorous demands of rental staging and delivers an impeccable image performance.”

The feature-rich Christie Roadie 4K45 offers many additional benefits that Christie Roadie users expect including, but not limited to:

- 45,000 lumens using Xenon illumination.
- 4K Native Resolution at 60 Hz and upgradable to 120 Hz.
- Patented Christie TruLife® electronics for high resolution lifelike images.
- Built in Twist and Warp allows pixels to be mapped onto any projection surface.
- Full Connectivity with Standard Display Port and 3G-SDI input modules.
- User-replaceable lamps can be automatically aligned at the push of a button.
- User-friendly controls ensure easy maintenance and servicing.
- Stacking and rigging frame.

The Roadie 4K45 ships in March 2015 with a three-year parts and labor warranty.

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Christie Showcases New Roadie 4K45 Among Its Visual Display Solutions at LDI

Christie® welcomes the Roadie 4K45 and upgraded Christie Twist software to its line-up at the Live Design International (LDI) show Nov. 21-23. Located at booth No. 1421 in the Las Vegas Convention Center, Christie will also demonstrate the benefits of using automatic projection mapping tools using a 3D digital sandbox and Christie G Series 1-chip DLP® projectors. The booth will also display the multiple award winning Christie® MicroTiles® in a 1-unit by 5-unit display and Christie M Series.

Christie Roadie 4K45

Christie Roadie 4K45

Christie 4K45 – Higher brightness, built for the road
Christie Roadie 4K45 is the brightest lamp-illuminated projector on the market. Rugged, reliable, and road tested, the 45,000 lumen Christie 4K45 offers a higher level of image brightness for rental stagers to use in concerts, sports events, amusement parks, conventions, live events, annual meetings, casinos, and more. It features Christie TruLife™ for the clearest, most true-to-life image quality.

New Christie Twist – More accurate, more options
The upgraded Christie Twist family presents three options  each for different application requirements. ‘Christie Twist’ software is a free download from the Christie website. ‘Christie Twist Premium’ and ‘Christie Twist Pro’ are paid upgrades and provide additional functionality for more complex projects.

Christie HD10K-M highlights its versatility
For outstanding performance in either fixed or rental staging applications including live events, theme parks, and other applications, the Christie HD10K-M, part of the celebrated Christie M Series, has built-in image blending and warping capabilities, operates in full portrait mode, and offers a 3D upgrade path. A Christie Spyder X20 will be managing the content.

Christie partnering with Show Management, coolux® and Da-Lite®
Christie is pleased to work with its valued partners at LDI 2014. Show Management will be using two Christie J Series and two Christie E Series projectors while the coolux® booth features six Christie J Series and one Christie Mirage WU14K-M projector. Da-Lite will use one Christie HD14K-M.

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Christie Displays Cost-Effective and Versatile Control Room Technology at SecureTech 2014

Christie®, a world leader in creating and sharing the world’s best visual and audio experiences with versatile and cost-effective solutions for mission-critical communications, performance, and reliability, is bringing its surveillance and security solutions to SecureTech 2014, Canada’s only all-encompassing public safety, emergency management, and security showcase. Hosted by the Canadian Association of Defence and Security Industries (CADSI), the show takes place November 3-5 at the Ottawa Convention Center. The Christie booth includes high resolution flat panels, the Christie Phoenix® open content management platform, and the Christie® Brio Team+ integrated wireless collaboration system.

Christie Phoenix featured at SecureTech 2014

Christie Phoenix featured at SecureTech 2014

Christie Phoenix provides seamless collaboration for the global workplace
Christie Phoenix enables seamless access and control of audio-visual data for thousands of viewers simultaneously regardless of location, breaking through physical walls of control rooms to encompass a global workplace. Christie Phoenix consists of one or more hardware nodes and web-based management software connected through a standard IP network. Using the powerful Christie Phoenix, security and surveillance operations, utility companies, government institutions, along with transportation and telecommunications centers, can make quicker and more accurate life-critical decisions, and share appropriate data even in the most challenging of environments. Christie Phoenix is renowned for ease of use and its ability to encode, decode and simultaneously display over 1000 video sources on multiple displays walls using multiple desktops.

Christie Brio – the future of collaboration
The award-winning Christie® Brio family of meeting presentation and collaboration solutions allow users to connect, collect and share content through a single unit. The family includes Brio Team, Brio Team+ and Brio Enterprise. At SecureTech, Christie will display Brio Team+, with an integrated wireless access point that eliminates the need for apps or additional hardware to mirror the full desktop of tablets, phones or laptops as 30 fps HD video sources in a collaboration session. Ideal for meeting spaces in corporate, academic and government facilities, Brio Team+ displays high quality video content at native resolutions through DVI video inputs that support video output sources 2560 by 1600 at 30 Hz or 1920 by 1080 at 60 Hz with HDCP.

Christie Flat Panels – Ideal fit for control rooms
Today’s security and surveillance systems going beyond basic displaying and monitoring and Christie flat panels deliver the image clarity and versatility needed in control room environments.

The booth features the Christie FHD552-X LCD flat panel. This 55-inch ultra-narrow bezel (only 3.5mm when tiled) flat panel display offers full HD resolution, high pixel density, and LED-backlit screen so images look sharp at any distance – all with energy-efficient operation and low cost of ownership.

Christie flat panels are installed in numerous control rooms and operations centres, including FishNet Securities, the largest independently-owned, privately-held information security solutions provider in the United States with clients in the energy, financial services, government, healthcare and retail sectors. Using Christie MicroTiles and Christie JumpStart content management tool, the large video wall displays intelligence data and surveillance video along with dashboard information — service tickets, the number of active service calls and service calls handled per person. The SOC at FishNet also serves as a showroom for clients and Christie MicroTiles can be used to display engaging 3D and interactive content.

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Christie and Wincomn Honor Mongolian Folk Hero With 360-Degree Projection Display

Christie®, a global leader in visual display solutions, together with its Chinese partner Wincomn Technology, assisted the Jangar Culture & Arts Palace to present an engaging 360-degree projection display to honor Jangar, one of the most respected Mongolian folk heroes.

Christie's 360 Projection Display at Jangar Culture & Arts Palace

Christie’s 360 Projection Display at Jangar Culture & Arts Palace

Located in the Hoboksar Mongol Autonomous County in China’s Xinjiang Uyghur Autonomous Region, the recently opened Jangar Culture & Arts Palace is a majestic circular-shaped museum measuring over 6,000 square meters. It took four years to complete. The four-story structure features an elaborate showcase of Jangar’s life story and the rich heritage of Mongolian culture. One of the biggest highlights is the permanent 360-degree visual display on the first floor that recounts the Mongolian Khan’s heroic exploits with spectacular visuals made possible with eight Christie DS+6K-M 3-chip DLP® projectors.

Beautifully displayed on a continuous flat screen measuring 12 meters wide by 4 meters high and using Christie Twist™, which offers seamless edge blending and color matching capabilities, the 10-minute show features highly realistic imagery and sound effects for an immersive experience. Wincomn Technology was responsible for the design, selection, installation and commissioning of the overall audio, visual and control solutions.

“The contents of the projection mapping performance are based on the Jangar Epic, a unique form of Mongolian storytelling and dance dating back to the 15th century,” said Zhiqiang Liu, project manager, Wincomn Technology. “We are very proud and honored to present one of the three great epics of ancient Chinese literature through projections on a 360-degree screen, and are pleased that the deployment of eight Christie DS+6K-M projectors have enabled us to provide visitors with a high quality and immersive viewing experience.”

Lin Yu, vice president, Christie Asia Pacific, added, “We are thrilled that Christie’s robust M Series projectors have been used for the first time to recount the amazing story of Jangar, who was elected Khan at just seven years of age, defeated the monster Mangus with his mighty warriors and established a Mongolian-style utopia. This visually-arresting 360-degree projection mapping performance is a fitting tribute to Jangar at this magnificent venue and it is an honor for Christie to play a role in breathing new life to this legendary folk hero and helping Jangar Culture & Arts Palace to create memorable shared experiences.”

Noted as a flexible, efficient 3-chip DLP® digital projector, the Christie DS+6K-M is easily tailored to meet the needs of the end user. The projector comes in a sleek, compact chassis and is equipped with a full set of options, including 2D and 3D capability. It also contains a dual lamp system, offering high efficiency and low cost of ownership.

The Christie M series projectors additionally come with features such as Christie Twist and Comprehensive Color Adjustment to ensure unparalleled edge blending capability and color uniformity across the entire display. This is a critical benefit for larger scale projection mapping projects, such as this 360-degree projection mapping performance at Jangar Culture & Arts Palace.

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Christie Supports Boston’s Illuminus: Nuit Blanche Festival as Presenting Sponsor

Christie®, a world leader in creating and sharing the world’s best visual and audio experiences, was the presenting sponsor of the acclaimed Illuminus: Nuit Blanche festival in Boston, a free nighttime festival of creative innovation that took place on Saturday, October 25 that transformed the historic and artsy SoWa district neighborhood into a vibrant urban canvas. Offering a unique opportunity for regional artists, designers, creative technologists, architects, performers and fabricators to showcase “their most thoughtful, innovative, and imaginative works,” Illuminus lit up Harrison Avenue with large scale projection displays. Christie’s Creative Services also spearheaded the content production for some of the experiences throughout the evening.

Projected images at Boston's Illuminus: Nuit Blanche (Photo courtesy Christie)

Projected images at Boston’s Illuminus: Nuit Blanche (Photo courtesy Christie)

Committed to good corporate citizenship and supporting digital art, Christie donated a wide range of display equipment, content and artistic services to help the event come to life. Christie products included Christie® MicroTiles® and LCD flat panels, as well as a variety of projectors that included the Christie LX700 XGA LCD, Christie Roadster S +20K and Roadie HD +35K, and Christie Roadster HD 10K-M projectors. The company also contributed by delivering impactful visual experiences based on the work of two artists from Converse’s “Blank Canvas” series – Caleb Neelon and Kenji Nakayama.

“Once the sun went down, artists could paint a new reality with light and projection,” said Jeff Grantz, Illuminus event producer and founder of Boston-based creative design firm, Materials & Methods. “Christie visual display products were the key, not only providing the cutting-edge display technology, but also some of the content and acting as a creative consultant, helping bring the artists’ vision into sharp focus.”

Lightweight and portable, all of the projectors were equipped with interchangeable lenses that provided the flexibility necessary for an event of this scale. Their powerful Christie Twist™ feature, which manages complex arrayed projectors, allowed them to distort projected content onto buildings and surrounding spaces to ensure optimal alignment and edge-blending. The results were stunning images and 3-D projections, flung across building facades, ceilings, and any other space or object that inspired the artists to “think big.”

Grantz, who also co-produced New York’s versions of the event in the arts-driven SoHo area of Manhattan, called Christie’s Senior Director of Experience Strategy and Creative Services Denys Lavigne, Illuminus: Nuit Blanche’s “patron saint.” Lavigne’s Global Professional Services group provided the equipment, services and digital content.

“Denys is one of those rare creative individuals who gets both the big picture and the little details,” he said. “We were plagued with bad weather that limited onsite resources and the amount of time we had to pull the whole thing together. Among the ‘miracles’ created by his team was a stunning ‘color bar’ sculpture using 40 Christie MicroTiles. It provided a beautiful backdrop that was probably photographed with people standing in front of it about 10,000 times! That’s Christie creativity: The ability to create something amazing – to be an integral part of a transformative cultural arts event like Illuminus, which will have a lasting impact on the city of Boston.”

Lavigne noted that, with the recent announcements at ShowEast with Christie’s 360 degree digital delivery capabilities the company is accomplishing something highly unique in its approach to multimedia network operations in the industry.

“Festivals like Illuminus are a wildly creative blend of digital art, traditional art, and a wide array of multimedia technologies – which inspire our teams to push the boundaries in how we approach creativity in digital media,” Lavigne remarked. “This event is one of the many installations that showcased Christie’s capabilities in developing next-generation experiential installations. It proved that Christie is out there, taking on the most sophisticated experiences and challenges to deliver a new level of engagement for a wide range of audiences.”

Gantz added: “Boston’s South End presented daunting challenges that would have otherwise proven a nightmare without the critical and creative thinking from the Christie team.”

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Christie and USIS Partnership Inspire AppNexus Employees with High Tech Office Spaces

Christie® and USIS AudioVisual Systems achieved grand success at AppNexus in creating additional space on a floor that includes both open plan office space and a basketball court.

AppNexus Basketball Court uses Christie Projector

AppNexus Basketball Court uses Christie Projector


AppNexus is a high tech company occupying three floors of office space on 23rd Street in New York City. As part of its culture, AppNexus holds employee motivational meetings called “Razzles.” Razzles include the use of Christie projectors and other tools to ignite excitement and motivate the team. At the end of a Razzle, employees can head from the fourth floor (where the Razzles are held) down to the second floor where the basketball court is located to work off the day’s stress.

According to Todd Hutchins (CTS-D), chief technology officer, USIS AudioVisual Systems, AppNexus needed additional Razzle space. The answer was to equip the second floor  where the basketball court is located  with technology on par with the fourth floor Razzle space where three Christie DS+6K-M projectors are located, ultimately creating an extension of the fourth floor. This included the installation of one Christie HD10K-M projector and the ability to do high-end video collaboration.

“AppNexus is critical when it comes to the projected image and audio quality,” said Hutchins. “When they use the room for presentations, there may be 400 people in the space that connect between several floors, plus others from international offices  it has to be perfect.”

When it came time to make a decision on the projector requirements, USIS AudioVisual Systems turned to Christie to fulfill its projection needs.

“We chose Christie not only because their products are superior but because they have always held true to our partner relationship. Whether we’ve needed technical support, sales assistance, or demonstrations, Christie has never let us down,” added Hutchins. “With Christie  it’s all about support. If our team has any issues, all we have to do is call and someone from Christie will be at our side to help, as any true partner should be. Because of what we do and how we do it, we will partner only with manufacturers who fully support their products.”

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Christie’s Technology Displays at SEG 2014 Optimal for Visualizing Seismic Data

Christie®, a world leader in 3D visualization display technologies, will again be Gold Sponsor of the Society of High Performance Computing (SHPCP) Theater during the 84th annual Society of Exploration Geophysicist’ (SEG) International Exposition in Denver October 26-31. SEG’s Exposition and Annual Meeting is the world’s largest oil, energy and mineral exposition showcasing cutting-edge technology for use in exploration and associated industries, where thousands attend to learn and discover geophysical innovations and new earth science technologies. Among the Christie solutions on display at SEG are the Christie FHD552-XHD LCD flat panels, Christie Quad84HD LCD flat panels, Christie® MicroTiles®, front access 70-inch Christie Entero® HB rear projection cube, the only LED display to offer Wi-Fi enabled wireless control, Christie Phoenix® open content management tool, and Christie Brio meeting presentation and collaboration solutions.Christie Visualization at Marathon Oil Visionarium

“Oil and energy companies require that the critical roles of collaboration and advanced visualization be integrated in the displays used for exploring and synthesizing seismic images and data. Christie’s visualization displays and solutions are being used around the world to better evaluate spatial relationships, which can improve insight derived from the data,” said Dave Muscat, senior director, Americas Region, Visualization, Simulation and Control Room Solutions, at Christie.

A series of presentations will be offered to attendees in the 50-seat SHPCP Theater. Christie will sponsor two Halliburton presentations that will be shown on a Christie Quad84HD LCD flat panel. Included is a presentation by Mary Cole, Halliburton product manager, on High Resolution Displays in Oil and Gas with key findings from human perception and user-experience research, followed by a discussion on implications for using these large displays to maximal effect to improve subsurface understanding.

Satyam Priyadarshy, Ph.D., Halliburton chief data scientist, will present his abstract Taking Exploration Geophysics to a Next Level with Big Data. He will discuss key challenges and approaches to resolving the challenges with the high degree of complexity in creating value from the geophysical, seismic, and related data sets, and how the complexities could be alleviated by leveraging the four foundational legs of Big Data.

On Oct 28, at 3:30 p.m., in the SEG –SHPCP Theater, Steve Lutz, senior sales manager for Christie’s visual environments, will speak about several new technologies being utilized in visualization applications including new user interfaces, auto alignment and display technologies.

Rental and staging company Data Display Audio Visual, will provide many products including Christie MicroTiles configured in various shapes and sizes to create captivating digital canvases for these leading-company booths.

Baker Hughes(#1150), which delivers solutions that help oil and gas operators make the most of their reservoirs, will display a 5-by 4-unit MicroTiles array.

Drillinginfo(#1709), the leading SaaS and data analytics company for energy exploration decision support, for the oil and gas industry, will have an 88 unit MicroTiles wall.

Halliburton (#938), the world’s leading provider of end-to-end E&P software solutions for delivering more accurate and faster decisions, will present a full schedule of theater presentations on a 12-by-12-foot video wall composed of 96 MicroTiles.

HP (#518) – a world leader in offering the broadest technology portfolio spanning printing, personal systems, software, services and IT infrastructure, will display a Christie Quad84HD with Halliburton’s DecisionSpace® software platform content.

LMKR Geographix (#2280) geoscience technology provider in the E&P sector, will have a 5 feet by 4 feet MicroTiles wall.

Paradigm (#623), the largest independent developer of software-enabled solutions to the global oil and gas industry, will display a 40-unit MicroTiles wall.

Schlumberger(#1319), the world’s leading supplier of technology, integrated project management and information solutions to customers working in the oil and gas industry worldwide, will showcase a nine-unit MicroTiles wall.

Technical Innovation’s CriticalSpace Solutions (#1876) will have a 2 by 2 display of 70- inch front access Christie HB Entero Cubes to exhibit state-of-the-art visualization solutions that demonstrate sophisticated collaborative visualization and seismic data interpretation capabilities. Christie Spyder X20 image processor will power the Christie Phoenix and Christie Brio, with FEI’s Avizo 3D software for visualization solutions used for collaboration applications will also be on display.

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Christie Launches First National Experiential Network for Cinema Lobbies

Christie® today announced the launch of its new media initiative, Christie Experiential Networks® (CEN). Based on the theme “From the Street to the Screens™,” the network features unique digital destinations such as the Christie double-sided digital standee, the experiential video wall and the hero screen; some of which will be introduced during ShowEast, Oct. 27-30, in Hollywood, Florida.

Christie Experiential Networks Standee Rendering

Christie Experiential Networks Standee Rendering


“Christie was at the forefront leading the conversion of film to digital projection, and we are today the first to deploy a refined experiential strategy that will transform the way exhibitors, brands, agencies and studios connect with moviegoers across the country,” said Kevin Romano, senior director, Global Media, at Christie. “From projection mapping to mobile, to augmented reality and gesture interactions, we are committed to delivering superior, content-driven experiences for the cinema industry.”

New Role, New Business Model
Christie Experiential Networks (CEN) adds a new layer to how Christie brings value to the cinema industry. With this new initiative, Christie becomes a network operator that supplies technologies and digital content to exhibitors’ lobbies. Christie provides standard track installations at no cost to the exhibitor and can also provide personalized concepts for a competitive investment. CEN’s team of media specialists will manage advertising sales, in a revenue-share model with the exhibitors.

Experiential, Mass Media Style
From a brand and studio perspective, Christie’s new CEN provides access to a large-scale network of refined, multi-platform digital experiences for the consumer. Technologies and content strategy will, for example, enable studios to transform a trailer into a 4K gesture experience; or brands to create an interactive experience from an app, such as a 30-second ad or a static poster. Then the experience can be distributed on a national scale in top designated market areas. A variety of experience options are available for brands and studios.

More Entertainment Value Means More Guest Engagement, and More Revenues

CEN’s mission is to create new revenue streams for exhibitors, deliver refined media opportunities for brands and studios, and offer high-impact digital experiences for the consumer. Denys Lavigne, senior director, Experience Strategy and Creative Services, at Christie: “It is time that exhibitor lobby spaces become a legitimate part of the cinema experience and growth strategy for the industry. Experiential is growing everywhere; brands and studios are embracing it, and consumers expect it. With similar experiential projects that we’ve created for other industries, we observed that when customers are engaged there is more dwell time, which means higher brand impact, and a better overall experience.”

The Christie Experiential Networks programming will also integrate promotional elements such as discounts, special promotions and giveaways. Romano added, “Guests who interact with the digital displays will gain a direct and immediate benefit that makes their experience that much better.” These opportunities extend to studios, product marketers, advertisers, and exhibitors, who will be showcased on the new network as well as on the legacy systems Christie plans to integrate as one high-impact digital media within the exhibitor environment.

From the Street to the ScreensTM – a 360-Degree Perspective

Christie is delivering this new media initiative as part of its 360-degree digital solution capabilities. Sean James, vice president, Global Professional Services, at Christie, said “The industry might not be fully aware but Christie has developed a solid track record over the past five years in delivering next generation digital signage applications for our clients and partners. Our recent acquisition of Arsenal Media reinforced our unique position as a total solutions provider from strategy, hardware and software, to content, enterprise-level network operations center, maintenance and ongoing technical support. Now, with the addition of our media sales services, headed by Kevin Romano who has played a key role in the development of brand advertising in cinema, we feel we have built the ideal team to accompany the cinema industry in this next phase of innovation and growth.”

In this context, Mr. Lavigne will share his knowledge of digital planning, content and technology on the ‘Monetizing Your Digital Investment-New Technologies to Serve the Exhibition Community’ panel, scheduled for Tuesday, October 28, 8.30 a.m. – 9.30 a.m.

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Christie Interactive Visual Solutions Light Up Smartweek 2014

Christie® is serving as Innovation Lab Sponsor for SMARTWEEK 2014 in Toronto, October 24-26. The event is taking Toronto by storm, bringing the brightest minds, inventors, and industry leaders to the city for the first time together to advance the Internet of Things (IoT) and to experience Machine-to-Machine (M2M) communications. Kitchener-based Christie will light up their work using powerful and versatile interactive visual technologies in the Department of Computer Sciences (DCS) Innovation Lab at the University of Toronto’s Gerstein Science Information Centre.

Christie MicroTiles

Christie MicroTiles

What began as an idea to host SMARTWEEK in one major city has expanded across the globe, either as a joint or independent event.

“This ‘storm’ is beyond anything I ever imagined. The vision was to create a one-day event to explore emerging smart technologies and strategies that are shaping our connected world and challenging us all to see how IoT and M2M are transforming our lives every day. This is now a three-day event, with global offshoots,” said SMARTWEEK 2014 co-founder and lecturer, Helen Kontozopoulos.

“Our lineup of speakers and sponsors for SMARTWEEK are among the most respected in the industry and we are excited to be live streaming many of the conference sessions and offering them post-event on YouTube. We are grateful for Christie’s technology support, which lets us showcase creative interactive digital content  including renderings created by Mulvey & Banani architects  to illustrate to potential funders the type of computer science department the University of Toronto envisions for its students and industry researchers. Our aim is to make the university, Toronto, and Canada a polestar for Internet of Things where great minds with big ideas make things happen.”

Christie technology in the DCS Innovation Lab includes:
- A 4 by 6 Christie® MicroTiles® array with Christie Jumpstart content management solution which allows the display of multiple, high-bandwidth video files, graphics.
- Christie Interactivity Kit is a distinctive solution for adding multi-touch interactivity to any digital display. It allows multiple users to interact simultaneously with content on Christie MicroTiles or any video wall using finger touch gestures.
- Two Christie FHD651-T 65 inch LCD flat panels and one Christie QUADHD 84 inch flat panel.

Mario Grech, SMARTWEEK co-founder, University of Toronto alumnus, lecturer and co-creator, (with Kontozopoulos), of the Department of Computer Sciences’ “The Business of Software” course, said, “We are seeing the entrepreneurial ecosystem, government, higher education and industry intersect with IoT at a level where Canada is ideally positioned as a technology hub for this exploding segment of the high tech sector. I returned to Toronto after years in the Silicon Valley to bring its culture of entrepreneurial innovation and creativity to my alma mater through lecturing, seed-funding and growing the Department of Computer Science’s innovation engine into one to be envied around the world.”

John Hallman, senior director of Canadian sales at Christie, said, “SMARTWEEK brings together industry leaders, startups and thought leaders from a global technology sector that is experiencing explosive growth. As a visual and audio technology solutions leader, Christie is at the forefront of innovation in IoT commercialization and pleased to showcase industry-leading ideas and the university’s vision for its computer science department lab of the future on bright, large-format visual displays.”

On October 26, Mark Barfoot, managing director, Hyphen Services, a division of Christie, will participate in ‘Creating IoT: 3D Printing and Prototyping,’ a Smart Industry-themed panel session exploring rapid and distributed prototyping and bespoke manufacturing. Attendees will learn how improved tools and connectivity connects people to printers and printers to assembly lines.

Follow the live streaming online at http://www.smartweek2014.com/

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