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Archive by Mario Almonte

Christie’s South American Subsidiary Opens Office In São Paulo

Share of South American AV and digital cinema market expected to grow rapidly this decade

Christie®, a world leader in visual technologies, continued to expand its presence in South America with the opening of its first office and showroom in São Paulo, Brazil, which was celebrated with a reception attended by customers and business partners of Christie Digital Systems South America Ltda., and leading dignitaries of the Brazilian cinema exhibition industry. The opening is part of a wave of global expansion by Christie, which includes new subsidiaries and offices in South Africa, Australia and India during the past twelve months.

Jack Kline, president and CEO, Christie Digital Systems USA, Inc., said the opening of the São Paulo facility is critical in meeting the accelerating demand for Christie’s digital cinema, ProAV, visualization and simulation solutions and services throughout South America, especially in Brazil.

“The country of Brazil specifically is one of the world’s fastest-growing economies and São Paulo is the ideal central geographic location from which to increase our share of the South America market, and to provide in-region customer service and support, most notably in the digital cinema market, where we already have an established and growing customer base,” Kline added.

Bruno Tavares, general manager of Christie Digital Systems South America Ltda., said the new facility at Rua Gomes de Carvalho 1765, Suite 12, São Paulo, will initially be headquarters to a dozen sales and service staff, as well as showrooms and training rooms with many products, including the DCI-compliant Christie® Solaria One, which is ideal for community theaters in emerging markets such as South America.

Tavares told guests attending the opening ceremony: “Christie projectors and other solutions have been in use in theaters throughout South America for years, but with the move from film to the mandatory digital movie format, we fully expect Christie to become the digital cinema supplier of choice. As a consequence, we have an option to expand in this same location in anticipation of Christie and its South American partners capturing increased market share in the region.”

Among distinguished guests attending the opening ceremony and reception were national and local government dignitaries as well as blue chip representation from the Brazilian cinema industry, headed by Manoel Rangel, president of the Brazilian Motion Picture Agency (ANCINE).

The guest list also had a strong representation from Christie’s key customers in Brazil including Luiz Severiano Ribeiro Neto from Kinoplex; Marcos Araújo, Grupo Araújo de Cinemas; Adhemar Oliveira, Grupo Espaço de Cinema; Marcos Barros, Cinesystem; Gilmar Santo, Cineflix; and Toninho Campos, Roxy Cinemas.

Several Christie business partners also attended the opening and tour of the new facilities including Lorenzo Garcia from Kelonik; Francisco Severino da Silva and Thiago Pereira from Santa Clara Poltronas; and Guillermo Younger, Alex Younger and Guillermo Younger Jr., of CE+S.

Christie has been active in Brazil through partners for many years and has sponsored key film festivals and industry conferences, including the 6º Show de Inverno Campos do Jordão, on April 25-27.

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Christie Interactivity Kit and Christie MicroTiles Let Visitors Curate Their Own Tour at Cleveland Museum of Art

Visitors to the celebrated Cleveland Museum of Art and its Gallery One are engaging with displays and curating their own tours thanks to Christie® MicroTiles® and Christie Interactivity Kit. Blending art and technology as part of an elegant $100 million renovation, Gallery One’s Collection Wall is a 40-foot wide multi-touch screen comprising two 15-units wide by 5-units tall Christie MicroTiles video walls using Christie Interactivity Kit. The 4-unit wide by 3-unit tall “Line and Shape” MicroTiles video wall with another Interactivity Kit is located in Studio Play, Gallery One’s early (childhood) learning zone.

Inspiring visitors and motivating the younger, tech-savvy demographic to explore the museum’s thousands of works including Pablo Picasso masterpieces, the Collection Wall allows up to 16 people to interact simultaneously with the wall using RFID tags on iPad stations. The results they create also suggest further topics of interest. Visitors can personalize and build his or her collection, curating their own tour on the iPad using the museum’s ArtLens app.

Christie MicroTiles at Cleveland Museum of Art

The “Line and Shape” wall lets up to three children simultaneously draw lines or shapes. The content management software then finds and displays similar shaped artwork from the museum’s collection, encouraging participants to see shapes in everyday life.

Zenith Systems Finds the Answer with Christie MicroTiles
When Christie MicroTiles debuted, Doug Fortney of Zenith Systems, project integrator, learned how the museum could eliminate the need to replace projector lamps and not worry about color matching even for a display that runs all day. He was particularly interested in their maintenance since he wanted to install a video wall directly into the architecture.

“When I learned from Bob Christopher (Central Regional Manager, Business Products Fixed Install, Christie) you could repair each tile just by removing its screen – that got really interesting because, as an integrator, we’re always thinking about not only building something, but maintaining it. It was very important to come up with a sustainable design. Part of what is so attractive about MicroTiles and Interactivity Kit is the components are modular, not very big, and everything can be repaired quickly. We don’t really have access to the back – so we needed to be able to fix anything from the front,” said Fortney.

“The big things that appealed to us are no lamps to replace, the 65,000-hour half-life of the LEDs, the technology in the MicroTiles that helps them maintain a uniform color across all the tiles, and the great black levels. Trying to make this art look really spectacular requires fantastic black levels and the MicroTiles give us the blacks we want. The art really ‘pops’ on it and adds to that ‘wow’ effect because the black levels are so good.”

Visitor Interacts with Christie MicroTiles' 40 ft-wide Collection Wall


Christie Interactivity Kit Completes the Visual Solution
“The other piece that became very important was learning about Christie Interactivity Kit at another trade show – because this wall was going to be interactive. Until that point, we were looking at another product for the touch interface because we needed a very high accuracy performance where you touch a small piece of art and manipulate it,” noted Fortney.

Adding to the experience, Fortney and his team also wrote software that generates a dead zone around the initial touch, preventing accidental touches such as a piece of loose clothing from creating an unintentional result.

Powered by Baanto™ ShadowSense™, the Christie Interactivity Kit adds multi-touch interactivity to any large-format, rectangular digital display. It lets multiple users interact simultaneously with a video wall with the resolution and speed needed to support finger-based gestures such as flicking, pinching, rotating and scrolling. Scalable, and designed in pieces, Christie Interactivity Kit attaches to a video wall perimeter and is configurable into 84 different sizes with no drivers or manual calibration of sensors or cameras required.

Fortney said the displays are becoming the iconic symbol of the gallery, calling them a unique application of technology and a beautiful thing to see. He is not alone. The Cleveland Museum of Art and its Christie MicroTiles/Christie Interactivity Kit digital displays are earning enthusiastic reviews from staff, visitors and media.

“From everybody it has been an ‘Oh wow! This is beautiful.’ No one has seen anything like it,” Fortney concluded. “From a distance, the wall has a real ‘wow factor’ and then a completely different ‘oh wow’ experience when you go up and interact with it because now it is right in your face. Rather than simply a traditional static museum, you have interactivity that helps people see, appreciate, and understand the art that is at the museum. The technology draws this new crowd here and they want to experience it.”

Pennsylvania Independent FunTime Cinemas Goes Digital With Christie Solaria One

Quality and cost appreciated as owners get ready for the end of 35 mm film

The FunTime Cinemas, a specialty exhibitor with three cinemas in Pennsylvania, has completed its conversion to digital projection at its Kendig location using the Christie® Solaria One, an all-in-one DLP-Cinema® solution designed especially for independent and community-owned theatres.

“All six Kendig Square screens have Christie Solaria One projectors and the reaction from customers has been fantastic,” says Ronda Fitzsimmons, president of FunTime Cinemas Inc. of Kendig, PA. “They love the picture and sound improvements and were relieved that we had made the change and will remain in business in their area.

“We were already having some delays in getting film prints, and many prints were coming in badly scratched, so we were requesting replacement films more often. Digital format fixes this problem, and in any case we knew film prints would be phased out completely by the end of the year,” she added.

With cinemas in Kendig Square in Willow Street, South York Plaza York and Colonial Park Mall Harrisburg, FunTime Cinemas specialize in youth and family movies at economy prices. The company also offers private screenings and parties, a customer newsletter and advertising opportunities for local businesses, which are easier to include with digital.

The Solaria One was installed by Integrity Entertainment Systems, LLC. “We recommend the Christie Solaria One for smaller screens because it is the most cost-effective choice for quality screening, adaptability and reliable support options,” says Gary Engvold, president of Integrity. “With features such as the built-in media block, the Solaria One can be easily upgraded to show high frame rate (HFR) movies. Overall, the Solaria One gives smaller exhibitors everything they need in a single purchase, backed up with long-term support.”

The exhibitor was very pleased with Integrity’s customized service and expertise. “The Integrity people are really wonderful to work with, and our representative bent over backwards to help me understand the things we absolutely had to have for digital to run, plus advised me as to what extras made the most difference” says Fitzsimmons. “Integrity’s installer was super helpful in guiding us through the new setup. I’m pleased with everything they’ve done for us, and plan to use them in the future for the remaining locations we have to convert.”

Craig Sholder, vice president, entertainment solutions at Christie, says that Christie is committed to helping the independents enjoy the same quality solutions as bigger exhibitors. “We want them to be able to achieve top quality digital projection at a price they can afford. Our Solaria One projector, our global network of first-rate installation partners such as Integrity and our participation in industry programs to help them finance the change are just some of the ways we’re serving this important market sector.”

The best possible movie-going experience is achieved by arming exhibitors, particularly those tens of thousands of smaller, independent and community theaters worldwide that have not yet converted from film to digital projection, with an ‘all-in-one’ solution and the Christie Solaria One fits the bill perfectly. Whether it’s alternative content or packaged, feature film content in 2D or 3D, Christie’s product is a safe, secure and DCI-compliant choice – the easy choice – for exhibitors intent on delivering awesome experiences to their customers. And it can be easily upgraded to show high frame rate (HFR) movies as well, using its built-in Christie IMB (Integrated Media Block).

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Laser Projection Demonstration Lights Up G.I. Joe: Retaliation at AMC Theatres®’ Burbank 16, Using Christie Technology

Christie®, a global leader in cinema projection, is pleased to present Paramount Pictures’ highly anticipated G.I. JOE: RETALIATION on March 28 at AMC Theatres’ (AMC) Burbank 16’s ETX theatre. Christie is joining forces with AMC using laser projection technology to project the 3D movie at brightness levels of 14 foot lamberts (ft-L) – a “first” in the world of commercial cinema projection – on a 65-foot wide screen. This technology test will last for a two-week period and will be the first time that the average moviegoer will be able to enjoy compelling, immersive 3D images delivered at 2D light levels.

Paramount, Metro-Goldwyn-Mayer Pictures (MGM) and Skydance Productions, in association with Hasbro®, will release G.I. JOE: RETALIATION in digital 3D theaters across the U.S. and Canada beginning March 28.

“As a leader in innovation in the movie exhibition industry, AMC Theatres continues to push the envelope, looking for new ways to improve the movie-going experience for our guests,” said Dan Huerta, vice president, Digital Systems, AMC. “We are delighted to enlist a technology leader like Christie to provide a sneak peek at a major advance in movie-illumination levels that is on the horizon.”

Mark Christiansen, EVP of World Wide Operations for Paramount Pictures said, “We fully support the advancement of cutting edge technologies to further enhance the theatrical presentation for moviegoers. Laser projection provides incredible brightness, making each film look all the greater, but its impact on 3D is startling.”

Noted Dr. Don Shaw, senior director, Product Management, Christie Entertainment Solutions, “Audiences will be impressed with 3D shown at 14 foot-lamberts, which is much brighter than current technology produces on most screens. This test of our laser technology will demonstrate how spectacularly a moviemaker’s vision can be realized when shown at light levels normally only possible for 2D movies. Audiences who attend the AMC Burbank 16 during the laser demonstration will see a 50 percent increase in the typical contrast ratio for 3D on a crystal-clear 4K projector and we’re confident that the average moviegoer will relish this new level of immersive experience.”

Christie Laser-Projection Juggernaut Gaining Speed, Building on Previous Successes
Commenting on the laser projector test, Dr. Shaw said, “This is not the first time that Christie has employed laser technology to stretch the boundaries of digital cinema projection. Last year, Christie also showed select exhibitors in Asia how 72,000 Lumens could be achieved, in a demonstration of our prototype laser projector in Beijing.

“And at IBC 2012 Amsterdam this past September, I was pleased to preface the showing of Hugo 3D – the first CPG (Cameron Pace Group) certified movie – along with noted stereographers, Demetri Portelli and Corey Turner (‘Transformers: Dark of the Moon’), which was then projected using Christie’s laser-light projector prototype.”

Christie hosted its first laser projector demo for cinema industry luminaries including Douglas Trumbull, Gordon E. Sawyer Academy Award winner, at its High Frame Rate Summit held in its manufacturing and engineering headquarters in Kitchener, Ontario in April 2012.

Christie Donates Digital Cinema Projector to Gianopulos Family Theater at Wilson-Hanks Family Cultural Center, Saint Sophia Cathedral, California

Christie® has donated a top-of-the-line Christie digital cinema projector to help entertain the local community in the new Gianopulos Family Theater at the Wilson-Hanks Family Cultural Center, Saint Sophia Greek Orthodox Cathedral, California. The theater is the latest addition to the Huffington Center, located in the Byzantine-Latino Quarter of Los Angeles. Christie’s Managed Services team worked with audio-visual innovator BLACKSTAR Engineering to install the Christie Solaria® Series projector and other theater equipment, transforming a basketball court by day into a fully professional movie theater by night.

A Christie CP2230 Digital Cinema Projector Was Donated to Gianopulos Family Theater

A gala dedication ceremony will take place on Sunday, March 17, to unveil the new theater to the community and parishioners of St. Sophia, and to celebrate all of the benefactors involved in the development of this new venue. Christie will also be presented with a plaque that will be affixed to the theater in honor of its contribution to the center.

“Christie is pleased to provide a truly meaningful gift that will assist the church in serving the community,” said Jack Kline, president and COO, Christie. “Movies offer a great medium for telling stories, for sharing education, culture and history, and of course for entertaining. The Christie projector at the Wilson-Hanks Family Cultural Center is an integral part of the church, and we feel it serves an important function because movies are also a great way to bring a community together under one roof to share in a magical experience.”

Movies Bring People Together
A respected community institution, Saint Sophia is a Greek Orthodox Cathedral committed to serving the needs of the people of Los Angeles. Its non-profit entity, the Saint Sophia Foundation, developed the Huffington Center as a dedicated place where community members can gather for celebrations, meetings, performances and special events. Completed in February 2012, the new 53,000 square foot facility brings Los Angeles together in its banquet halls, cultural center, library, museum, basketball court, and more.

But there was one thing missing to fully complete the center as an all encompassing entertainment and events complex – a movie theater that could be used to host community events, pre-release screenings, and various third-party bookings.

BLACKSTAR and Christie’s Managed Services Team install a “Slam Dunk”
BLACKSTAR Engineering worked with Christie’s Managed Services team to install the equipment for a new convertible movie theater for the Center. The installation included a Christie CP2230 digital cinema projector, a Stewart Filmscreen projection screen, and a new sound system – all of which were designed and integrated to fit flawlessly into the architecture of the Huffington Center’s gymnasium.

“The idea to convert the gymnasium into a permanent, fully-functional theater came later, so the end goal was to allow for the gymnasium to host sports activities during the day and screen movies and other digital content in the evening, and to make the transformation with a minimal need for any special technical assistance,” explained Sean James, vice president, Managed Services, Christie. “We had to do more than transform a basketball court, complete with retractable baskets and bleachers, into a dynamic and multipurpose venue. We also had to ensure that the room could be converted with as little effort as possible, and that the theater would entertain an audience with the same degree of quality and comfort as a permanent theater.”

According to Andrew G. Setos, CEO of BLACKSTAR Engineering and the lead designer who worked on the project, BLACKSTAR and Christie had to come up with solutions to overcome a number of technical and design challenges. This included adjusting the location of the retractable basketball supports to allow for enough room for the screen case and designing a projector pedestal that would keep the light path above the audience.

“The transformation of the venue required acoustic, electrical, sound system, projection, and other design disciplines to be brought to bear so that, in the final result, it would not sound and look like ‘a movie screen in a gym’,” said Setos. “Christie Managed Services took my team’s design for the sound and picture aspects of the theater and realized it with top level professionalism. It has been a complete pleasure working with them to achieve this ambitious vision.”

The installation was completed in January 2013 and the Christie DLP® digital cinema projector is now lighting up a 36-foot-wide by 15-foot-high screen in brilliant color and high definition. To convert the theater for screenings and events, the bleachers are retracted, theater flooring is placed over the hardwood court, theater seating is installed, the screen is lowered, and the digital cinema equipment is powered on and ready to go.

“Everyone at the center is extremely happy with the final result and thoroughly impressed with the quality of the exhibition,” said Setos. “With all of the new upgrades, we have developed a truly state-of-the-art facility. This is a no-compromise 3D digital cinema and, when the lights go down, the experience of sound and picture is unsurpassed. This is owed in large part to the exceptional brightness afforded by the Christie projector, which has been a central element to the systems’ performance.”

Time for a Celebration
At the dedication ceremonies on March 17, a screening of the Oscar winning picture, “Life of Pi,” will be shown in 3D to showcase the new abilities of the theater.

Said George Preonas, President of the St. Sophia Foundation: “We are very grateful for the generous donations we received for the theater from so many people; their vision and expertise has provided us a technological marvel. The dedication ceremonies will be a time for us to show our deep appreciation for all of those involved in the project and to show off the theater’s potential for what it will offer to the community. We are confident that it will be something our entire community can be proud of.”

About BLACKSTAR Engineering
“Advising on the intersection of technology and media,” BLACKSTAR Engineering has been involved in virtually all aspects of cutting edge audio-visual media, from production and distribution to exhibition in every technology that has become mainstream. Among the areas of expertise that BLACKSTAR can draw upon to contribute to a client enterprise’s success: developing strategies in the new media; transactional advice and representation; legislative and regulatory activities. BLACKSTAR can assist in large-scale and unique audio-vision operations that range from helping startups to some of the most massive operations in the world, and can advise on tailoring such plans to the specific needs of the enterprise. For more information, log on to www.blackstar-engineering.com .

About the Huffington Center
The Huffington Center at Saint Sophia Greek Orthodox Cathedral is a new state-of-the-art event venue located in the heart of Los Angeles in the Byzantine-Latino Quarter. Conceived and developed by the Saint Sophia Foundation, a non-profit entity, the Huffington Center was made possible by the generous donations of several key donors including Michael Huffington, the Maniatakos Family, Tom and Rita Hanks, as well as hundreds of other donors in the Saint Sophia Community. For more information, log on to www.huffingtoncenter.org.

New Iconic Digital Signage Lobby Display at Christie Wins Silver DSE Apex Award

Christie® leaves Digital Signage Expo® (DSE) on a high note, with a Silver Apex award under Business, Industry and Government category for its digital signage display of Christie® MicroTiles® in the company’s new West Wing building expansion. The iconic display in its Kitchener, Ontario corporate office intersects technology, architecture and artistic design. Working with Arsenal Media, SRM Architects and rp Visual Solutions, it features sophisticated architectural integration and a unique technology solution to drive the 70Mpx creative canvas created for the company’s Artist-In-Residence Programme and other content development partners.

“Each year, DSE award winners reveal what’s current and evolving in digital signage and mobile media development, deployment and content creation,” stated Sean James, vice president of Managed Services, at Christie. He adds, “To create custom digital signage installations and content that engage consumers and visitors means working collaboratively with experts in various fields who use today’s advanced technology. Christie congratulates all partners in integration, installation, content and architectural design who received 2013 DSE Apex and Content awards.”

At the DSE awards ceremonies on February 27, several Christie products were featured in partners’ winning entries. The Apex awards honor innovation in the development and deployment of technology in the global digital out-of-home networks (DOOH) industry, while the Content awards honor innovative and compelling content created for digital signage in the DOOH networks.

Including Christie’s Silver Apex award for the company’s lobby digital signage, partners collectively took home 10 awards in four categories which included Christie visual display products. The categories were Arts, Entertainment & Recreation, Business, Industry & Government, Retail, and Education & Healthcare.

GOLD APEX AWARDS – Arts, Entertainment and Recreation
Westfield San Francisco Centre for its “Under the Dome” architectural projection mapping experience created by Obscura Digital, using Christie Roadster S+20K DLP® projectors.

San Francisco Public Utility Commission, for the “Digital Arts Panorama” designed by Obscura Digital, using a Christie® MicroTiles® video wall that stretches 58 feet long and sits atop a superstructure pedestal custom fabricated by rp Visual Solutions. Nathan Houchin, technical director at Obscura Digital commented, “We chose Christie MicroTiles because we didn’t want to sacrifice resolution or be concerned about off-axis viewing and serviceability.”

GOLD APEX AWARDS – Education and Healthcare
University of Waterloo Stratford Campus and its massive three-storey (6.5 feet wide by 30 feet high) Christie MicroTiles’ installation, the tallest in the world, was a collaboration amongst Christie’s Research and Innovation team, Westbury National Show Systems Ltd., and rp Visual Solutions. Christie’s visual technology displays are playing a role in the University’s mission to intersect technology, business and art.

Arsenal Media received a Bronze Apex award for its Fountain of Content, a custom-built structure featuring Christie MicroTiles, LCD, LED, Christie projectors (3D projection mapping) and accessories to control the show and an interactive sensor camera for creating visual effects. And, under the Retail category, Rose & Thistle Media received a Bronze Apex award for its unique holographic window display coined “Inverse Parallax.” As technical supplier, Christie worked with Rose & Thistle Media, Westbury National Show Systems and Dynamix Professional Video Systems to realize Holt Renfrew’s 175th anniversary celebration in Toronto, which featured 700 Christie MicroTiles, Christie HD10K-M projectors and Christie Roadster HD20K-J projectors.

Content Creation Award Winners
The Content Awards, which honor innovative and compelling content created for digital signage in the DOOH networks, were presented to winners in 10 different categories from a field of 70 entrants. Christie’s partner Arsenal Media received a Bronze content award for Christie’s West Wing MicroTiles display, a gold for the Fountain of Content, a silver for Wilfrid Laurier’s 100th anniversary MicroTiles display and a Bronze award for The Discovery Wall, developed with Christie for the American Association of Museums (AAM) showcasing Christie MicroTiles as a digital platform and featuring flash-based content that actively enables users to engage in a multi-zone experience. Obscura Digital won silver for the content on the San Francisco Public Utility Commission’s Digital Arts Panorama display and Rose & Thistle Media won a Gold Content award for the Holt Renfrew 175th anniversary event.

Download The Book of Shapes. Discover how Christie MicroTiles are being used as visual building blocks in engaging, eye-catching displays all over the world.

Laemmle Royal Theatre Goes Digital With Christie Projectors

Christie® is providing best-in-class digital projection to the newly-renovated Laemmle Royal Theatre in Santa Monica, bringing 21st century projection to guests and the first boothless cinema within Los Angeles. The conversion to digital was part of an upgrade made throughout the Laemmle chain.

“Being 100 percent digital made the renovation easier as we were able to carve out multiple auditoriums without having to allocate additional space for a projection booth,” said Greg Laemmle, president of the company. “We got back space in the old projection booth which has now been put to other uses. And we also avoided the cost of building new booth space. It’s great to have all the equipment, including our Library Management Server (LMS), as part of the box office. That way, staff can input movie files and set playlists while still being available to customers.”

In addition to digital projection, the newly-restored theater has stadium seating and three screens instead of one, which will allow it to expand its programming and offer more choices to its guests. Prior to the renovation, The Royal was one of the last ‘one screeners’ in the city.

With eight locations and 41 screens throughout Los Angeles, the independent Laemmle chain was started by Laemmle’s grandfather and great-uncle in 1938, and has highlighted the work of independent filmmakers. It also carries mainstream titles such as “Hitchcock” and “The Hobbit: An Unexpected Journey.” The Royal re-opened in late December, 2012 with LA’s exclusive engagement of “Amour.” With the conversion of The Royal, a traditional cinema built in the 1920s, the chain is now 100 percent digital.

“We have a long history of working with Christie. We had our share of hiccups during the conversion process, but the Christie team has been very responsive. We truly feel they’ve been our partners in getting the art house scene switched over to digital. They took the time to understand how our world is a little different from the world of major studio exhibitors, and were willing to adjust to come up with a better program,” said Laemmle.

Craig Sholder, vice president, Entertainment Solutions, Christie, said the firm is proud to be part of the renovation of The Royal, and the digital upgrade throughout the chain.

“It’s important to Christie to work with each customer to create the solution that works best with their unique needs. Independent cinemas are a vibrant part of the industry and it’s our pleasure to help them make the transition from film to digital.”

Christie integration partner Southern California Cinetech managed the conversion to digital throughout the chain. Cinetech installed Christie CP2210 and CP2220 projectors from the Christie Solaria® Series digital projectors, and orchestrated the Christie Virtual Print Fee (VPF) financing plan, with Christie’s Managed Services team providing monitoring and maintenance services.

The Christie Solaria Series meets both exhibition and post production studios’ demands for 2D and 3D presentations for feature film and alternative content. With more than 36,000 installations around the world, Christie’s knowledge and experience with digital projection is unmatched in the industry.

Christie MicroTiles Give New Meaning to “Moving Art” at School of the Art Institute of Chicago

Students “Break Out of the Box” Thanks to Christie MicroTiles’ Flexibility And High Brightness at New LeRoy Neiman Center

As a college of art and design, the School of the Art Institute of Chicago (SAIC) knows how important aesthetics are, which is why they chose Christie® MicroTiles® as the basis for the video wall in its new LeRoy Neiman Center, the school’s first student hub. Featuring 16-foot tall windows on both sides of the building, the LeRoy Neiman Center offers Chicago Loop visitors a clear view from the street of what is inside.

Christie MicroTiles at School of the Art Institue of Chicago

With such a large audience passing by throughout the day, SAIC wanted a video display that could be reconfigured into new and intriguing shapes, “catching their eyes” and captivating them with an endless collection of innovative, multimedia designs.

“Unlike bulky video monitors and flat panels with thick bezels, Christie MicroTiles are modular products that blend nearly seamlessly with one another, providing artists with a digital canvas of almost limitless shapes for their work,” said SAIC director of media services, Craig Downs.

“Exploration is one of the school’s core values,” Downs continued. “And with Christie MicroTiles, our students can push the edges of ordinary artistic expectations, as they are no longer restricted to a rectangle or single screen. Working with MicroTiles as a video installation medium literally takes the concepts outside of the box.”

Christie MicroTiles maintain their clarity and brightness even in the most demanding of indoor ambient light environments. With a much wider color palette than conventional LCD and plasma displays, Christie MicroTiles display pure, saturated, accurate colors. This color reproduction ability combined with their superfine resolution, high pixel density and high contrast ratio results in stunning image quality from practically any angle and even up close, making them an ideal display for public spaces.

Christie MicroTiles Inspire New Age Art

With a new architectural environment to call its own and 25 Christie MicroTiles at their disposal, SAIC opened the floor to faculty and students, asking them for designs that would speak to the public and inform them of what the school is and what it does.

Taking advantage of the MicroTiles’ potential for reinterpreting the concept of time and space, instructor Lee Blalock developed a design that broke the first artistic display into three segments, with each array telling its own story – a work made solely with Christie MicroTiles in mind.

“Lee’s piece, ‘Remote,’ really stood out in the selection process, as she clearly realized that Christie MicroTiles are not like other video displays and thought differently about the presentation right from the start,” said Downs. “Breaking away from a linear approach, she focused on depth perception and space, counting on the flexibility of the MicroTiles to play out her work exactly as she envisioned it.”

“The first piece that ran on the MicroTiles illustrated the next frontier of video art, showing students, and faculty alike, new possibilities in delivering digital images, most of which wouldn’t be feasible without this versatile technology from Christie,” added Michael Ryan, director of exhibition curricula and director of the student union gallery at SAIC. “The MicroTiles are a great teaching tool because they challenge the way we normally think about videos and allow our students to expand their skills even more.”

With a team of AV installers arranging the MicroTiles to fit the artist’s vision, SAIC treats the technology as its own exhibition space – putting no restrictions on proposals that embody a freestanding sculptural piece or are part of a window display, as the first two installations did.

“If it is physically possible, technically possible, and we have the space for it, we will try anything,” said Downs. “That is a luxury only Christie can offer with its MicroTiles. They are easy to configure and prove to be cost-effective in their ability to reinvent a display time and again.”

Christie Projection Mapping Display Transforms Canada’s Parliament Hill Centre Block into Virtual Storybook

For the fourth consecutive summer Christie® 3-chip DLP® projectors will be lighting up Ottawa’s famed Parliament Hill with a rich and engaging display that attracts more than 250,000 visitors annually . The gripping narrative of Canadian history via the National Capital Commission’s sound and light show, “Mosaika – Canada Through the Eyes of Its People” begins July 10 and ends September 7 this year.

Accompanied by lights, a 5.1 surround system, and audio track produced by Groupe Phaneauf, the four Christie Roadster S+20K and five Christie Roadster HD18K projectors paint a video canvas onto the 472-feet long by 246-feet tall, six story high Parliament Building Centre Block including the iconic Peace Tower in the middle. One portion features a dramatic 3D segment where the entire structure appears to move in and out in 3D space.

A Journey in Three Acts
Act One explores Canadian landscapes and our founding peoples. The journey begins at Canada’s beautiful west coast, then soars eastward, over the Rocky Mountains, through the foothills and prairies, across the Great Lakes, down the St. Lawrence River, into the Atlantic Ocean, and then northeast to modern-day Newfoundland and Labrador. From here, the audience is taken north, passing ice floes and polar bears, into Canada’s Arctic region, where the aurora borealis dances in the velvety night sky. Along the way, the audience discovers the gorgeous mosaic of natural landscapes, flora and fauna that make up Canada’s diverse natural world.

Canada’s founding peoples are also introduced in Act One, and the storyline carries the audience beyond Canada’s Confederation in 1867. ‘Mosaika’ presents how multitudes of people, ideas and voices have combined in a great discussion to create this country.

Act Two presents Canadian achievements. It begins with the railroad — the great iron link that tied the country together and encouraged westward expansion and settlement. Other achievements are explored, in war and in peace, social achievements that helped to create Canada’s rights and freedoms, as well as Canadian achievements in the arts and culture. Great Canadians are encountered, including Agnes Macphail, Tommy Douglas, Terry Fox and many others.

Act Three is a discussion of Canadian values. In the third act of ‘Mosaika,’ Canadians from across the country are seen and heard, discussing what is important to them, what it means to be Canadian, and their hopes for the future. Their encouraging and inspirational words drive ‘Mosaika’ toward its emotional climax.

From History to Projection Mapping Reality with Christie Reliability
Jean-Marc Beauvalet, manager, technical services, National Capital Commission (NCC), said the NCC used two Christie projectors for the predecessor of the current show; however, ‘Mosaika’ was one of its first forays into multi-projector use and projection mapping.

“Because of our experience with them, we were fully confident using the Christie projectors for ‘Mosaika,’” said Beauvalet. “Christie has played an important role in helping us achieve our goals with this presentation – to reflect what Canada and its history are all about.”

“We had used Christie projectors before and were fully confident of their performance – and, as the projectors play such a crucial role, that made everything else easier to deal with. After Moment Factory – the show designer – did a full pixel mapping of the buildings, our biggest challenge was how to repeat the placement of these projectors to ensure a perfect performance every night. The solution they came up with for the projectors that stayed on the hill was to have the projectors on hydraulic lifts with repeatable heights; they have a sensor that stops them at 120 inches so every performance is exact.”

Not only the production itself but also the public and media reaction impresses the NCC.

“The projection mapping creates something magical that people aren’t expecting – they don’t expect to see their Parliament Building transformed into such beautiful colors and delightful imagery. People say, ‘this is incredible. I never thought I would see anything like this in my life.’ It’s an honor to see visitors and Canadians with smiling faces telling us how wonderful the show experience was,” Beauvalet concluded. “With the help of Christie, we have achieved our goal with this presentation – to instill a strong feeling of pride in our country and our capital with a one-of-a-kind free nightly show. I can say that Christie and its technology are extremely reliable. They deliver exactly what they say they will.”

“‘Mosaika’ is an extraordinary accomplishment that presents the history of Canada in a way that is entertaining, educational, and visually compelling,” said Kathryn Cress, vice president, global and corporate marketing, Christie. “We are very proud the National Capital Commission selected Christie projectors to be part of this exceptionally innovative and memorable event.”

Christie MicroTiles Create Beautiful Motion-Responsive Video Wall at San Francisco Public Utilities Commission

Digital Art Wall Panorama Controlled With Custom Content Management Program Developed By Obscura Digital

Making an impact in San Francisco, one of the world’s most beautiful and culturally diverse cities, isn’t easy but Christie® and Obscura Digital have done just that with a striking panoramic display of 160 Christie® MicroTiles® installed in the lobby of the San Francisco Public Utilities Commission (SFPUC) headquarters. The SFPUC Digital Arts Wall is a seamless curved digital canvas that provides an interactive educational experience for the public and an infrastructure for new content to be continually updated. Four feet tall and 58 feet long with a native resolution of 62 million pixels, the 4-units tall by 40-units long Christie MicroTiles video wall displays high‐resolution data and graphic visualizations – including the unfolding history of the SFPUC, an interactive platform that includes real-time news and ambient music.

Christie Microtiles in Lobby of San Francisco Power Utilities Commission


Christie and Obscura Digital Create Customized Solution
“We needed to create something that would be beautiful and stand up over time in terms of resolution and technology, and also create something that could be updated easily by the SFPUC,” said Nathan Houchin, technical director, Obscura Digital. “So we created a custom content management program for them where they can upload new information very effectively and efficiently via their communications department.”

“Our goal was an interactive educational experience that could excite both young and old alike. We wanted a flexible and innovative platform that could connect people to the past and future story of our water, power and sewer systems,” said Tyrone Jue, director of communications, San Francisco Public Utilities Commission. “We looked at several different display technologies for this project. We eventually settled on Christie MicroTiles because of the minimal seams left between each tile, ease of installation with our curved wall, and excellent image contrast and brightness.”

For the MicroTiles curved wall, Obscura Digital designed and engineered four customized interactive experiences with motion responsive visuals and sound effects including: ‘Snowfall to Outfall,’ ‘Media Stream,’ ‘Dashboard,’ and ‘Interactive Art Mode.’ Each presentation provides an educational and entertaining platform for SFPUC employees and visitors to learn more about the history, art, current issues and goals of the SFPUC.

“We worked with rp Visual Solutions and they helped us design and build a superstructure pedestal that the Christie MicroTiles sit on. Due to the sequence of construction, we were required to install the pedestal three months before the MicroTiles installation and it got framed around the MicroTiles,” added Houchin. “Everything was very, very tight so checking tolerances and double-checking that everything was on spec was critical. With the ultramodern look and feel of the wall, there was no room for error.”

Illustrating the importance of the entire water system, and the PUC’s place within it, is a diorama created by a local artist depicting the key elements of the city’s water system. Through an agreement with the San Francisco Arts Commission, artwork done by local artists is displayed on a revolving basis, turning the display wall into a constantly changing digital canvas.

“The city of San Francisco is lucky to have such clean and healthy drinking water,” added Houchin, “The SFPUC does a good job of being stewards of this vital system that’s so important to the vitality of the Bay Area and the panorama shows all the types of infrastructure that are necessary to make this sort of water system work. Water doesn’t come from a tap first; this (MicroTiles) display helps people make that connection.”

Houchin’s team was given a strict energy budget they couldn’t exceed for the display wall and its custom playback system.

“We did look at other display technologies – projection and other modular displays – but we calculated that if we ran the Christie MicroTiles wall for a certain amount during the day, we could stay within the energy budget.”

Christie MicroTiles bright, color-rich and flawless images are the perfect digital technology for creating impressive displays in lobbies, briefing centers and at corporate events. Christie MicroTiles are more durable, reliable and serviceable than traditional display technologies and with their impressively small carbon footprint, Christie MicroTiles are an ideal choice for LEED projects, and for any building where environmental standards must be met.

“We chose Christie MicroTiles because we didn’t want to sacrifice resolution or be concerned about off-axis viewing and serviceability. An additional benefit of using MicroTiles to help achieve LEED Platinum certification is that the product has no consumables,” said Houchin. “Everything can be recycled and we wanted something that produced the least amount of waste possible. We can sell the Christie MicroTiles’ sustainability to our clients. This display is a really neat crossroads of institutional and public space and how we can use technology to entertain and educate. It’s a showcase piece for us and we really worked hard to make it shine and make it something Obscura and the city of San Francisco is proud of.”

“Our digital arts wall is an artistic and technological masterpiece fitting of the nation’s greenest office building. It serves as a major focal point for the entire building and always leaves our visitors amazed,” concluded Jue. “They say a picture is worth a 1000 words. This digital video wall is worth at least 10,000 words on a bad day.”

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