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Archive by Mario Almonte

Laser Projection Demonstration Lights Up G.I. Joe: Retaliation at AMC Theatres®’ Burbank 16, Using Christie Technology

Christie®, a global leader in cinema projection, is pleased to present Paramount Pictures’ highly anticipated G.I. JOE: RETALIATION on March 28 at AMC Theatres’ (AMC) Burbank 16’s ETX theatre. Christie is joining forces with AMC using laser projection technology to project the 3D movie at brightness levels of 14 foot lamberts (ft-L) – a “first” in the world of commercial cinema projection – on a 65-foot wide screen. This technology test will last for a two-week period and will be the first time that the average moviegoer will be able to enjoy compelling, immersive 3D images delivered at 2D light levels.

Paramount, Metro-Goldwyn-Mayer Pictures (MGM) and Skydance Productions, in association with Hasbro®, will release G.I. JOE: RETALIATION in digital 3D theaters across the U.S. and Canada beginning March 28.

“As a leader in innovation in the movie exhibition industry, AMC Theatres continues to push the envelope, looking for new ways to improve the movie-going experience for our guests,” said Dan Huerta, vice president, Digital Systems, AMC. “We are delighted to enlist a technology leader like Christie to provide a sneak peek at a major advance in movie-illumination levels that is on the horizon.”

Mark Christiansen, EVP of World Wide Operations for Paramount Pictures said, “We fully support the advancement of cutting edge technologies to further enhance the theatrical presentation for moviegoers. Laser projection provides incredible brightness, making each film look all the greater, but its impact on 3D is startling.”

Noted Dr. Don Shaw, senior director, Product Management, Christie Entertainment Solutions, “Audiences will be impressed with 3D shown at 14 foot-lamberts, which is much brighter than current technology produces on most screens. This test of our laser technology will demonstrate how spectacularly a moviemaker’s vision can be realized when shown at light levels normally only possible for 2D movies. Audiences who attend the AMC Burbank 16 during the laser demonstration will see a 50 percent increase in the typical contrast ratio for 3D on a crystal-clear 4K projector and we’re confident that the average moviegoer will relish this new level of immersive experience.”

Christie Laser-Projection Juggernaut Gaining Speed, Building on Previous Successes
Commenting on the laser projector test, Dr. Shaw said, “This is not the first time that Christie has employed laser technology to stretch the boundaries of digital cinema projection. Last year, Christie also showed select exhibitors in Asia how 72,000 Lumens could be achieved, in a demonstration of our prototype laser projector in Beijing.

“And at IBC 2012 Amsterdam this past September, I was pleased to preface the showing of Hugo 3D – the first CPG (Cameron Pace Group) certified movie – along with noted stereographers, Demetri Portelli and Corey Turner (‘Transformers: Dark of the Moon’), which was then projected using Christie’s laser-light projector prototype.”

Christie hosted its first laser projector demo for cinema industry luminaries including Douglas Trumbull, Gordon E. Sawyer Academy Award winner, at its High Frame Rate Summit held in its manufacturing and engineering headquarters in Kitchener, Ontario in April 2012.

Christie Donates Digital Cinema Projector to Gianopulos Family Theater at Wilson-Hanks Family Cultural Center, Saint Sophia Cathedral, California

Christie® has donated a top-of-the-line Christie digital cinema projector to help entertain the local community in the new Gianopulos Family Theater at the Wilson-Hanks Family Cultural Center, Saint Sophia Greek Orthodox Cathedral, California. The theater is the latest addition to the Huffington Center, located in the Byzantine-Latino Quarter of Los Angeles. Christie’s Managed Services team worked with audio-visual innovator BLACKSTAR Engineering to install the Christie Solaria® Series projector and other theater equipment, transforming a basketball court by day into a fully professional movie theater by night.

A Christie CP2230 Digital Cinema Projector Was Donated to Gianopulos Family Theater

A gala dedication ceremony will take place on Sunday, March 17, to unveil the new theater to the community and parishioners of St. Sophia, and to celebrate all of the benefactors involved in the development of this new venue. Christie will also be presented with a plaque that will be affixed to the theater in honor of its contribution to the center.

“Christie is pleased to provide a truly meaningful gift that will assist the church in serving the community,” said Jack Kline, president and COO, Christie. “Movies offer a great medium for telling stories, for sharing education, culture and history, and of course for entertaining. The Christie projector at the Wilson-Hanks Family Cultural Center is an integral part of the church, and we feel it serves an important function because movies are also a great way to bring a community together under one roof to share in a magical experience.”

Movies Bring People Together
A respected community institution, Saint Sophia is a Greek Orthodox Cathedral committed to serving the needs of the people of Los Angeles. Its non-profit entity, the Saint Sophia Foundation, developed the Huffington Center as a dedicated place where community members can gather for celebrations, meetings, performances and special events. Completed in February 2012, the new 53,000 square foot facility brings Los Angeles together in its banquet halls, cultural center, library, museum, basketball court, and more.

But there was one thing missing to fully complete the center as an all encompassing entertainment and events complex – a movie theater that could be used to host community events, pre-release screenings, and various third-party bookings.

BLACKSTAR and Christie’s Managed Services Team install a “Slam Dunk”
BLACKSTAR Engineering worked with Christie’s Managed Services team to install the equipment for a new convertible movie theater for the Center. The installation included a Christie CP2230 digital cinema projector, a Stewart Filmscreen projection screen, and a new sound system – all of which were designed and integrated to fit flawlessly into the architecture of the Huffington Center’s gymnasium.

“The idea to convert the gymnasium into a permanent, fully-functional theater came later, so the end goal was to allow for the gymnasium to host sports activities during the day and screen movies and other digital content in the evening, and to make the transformation with a minimal need for any special technical assistance,” explained Sean James, vice president, Managed Services, Christie. “We had to do more than transform a basketball court, complete with retractable baskets and bleachers, into a dynamic and multipurpose venue. We also had to ensure that the room could be converted with as little effort as possible, and that the theater would entertain an audience with the same degree of quality and comfort as a permanent theater.”

According to Andrew G. Setos, CEO of BLACKSTAR Engineering and the lead designer who worked on the project, BLACKSTAR and Christie had to come up with solutions to overcome a number of technical and design challenges. This included adjusting the location of the retractable basketball supports to allow for enough room for the screen case and designing a projector pedestal that would keep the light path above the audience.

“The transformation of the venue required acoustic, electrical, sound system, projection, and other design disciplines to be brought to bear so that, in the final result, it would not sound and look like ‘a movie screen in a gym’,” said Setos. “Christie Managed Services took my team’s design for the sound and picture aspects of the theater and realized it with top level professionalism. It has been a complete pleasure working with them to achieve this ambitious vision.”

The installation was completed in January 2013 and the Christie DLP® digital cinema projector is now lighting up a 36-foot-wide by 15-foot-high screen in brilliant color and high definition. To convert the theater for screenings and events, the bleachers are retracted, theater flooring is placed over the hardwood court, theater seating is installed, the screen is lowered, and the digital cinema equipment is powered on and ready to go.

“Everyone at the center is extremely happy with the final result and thoroughly impressed with the quality of the exhibition,” said Setos. “With all of the new upgrades, we have developed a truly state-of-the-art facility. This is a no-compromise 3D digital cinema and, when the lights go down, the experience of sound and picture is unsurpassed. This is owed in large part to the exceptional brightness afforded by the Christie projector, which has been a central element to the systems’ performance.”

Time for a Celebration
At the dedication ceremonies on March 17, a screening of the Oscar winning picture, “Life of Pi,” will be shown in 3D to showcase the new abilities of the theater.

Said George Preonas, President of the St. Sophia Foundation: “We are very grateful for the generous donations we received for the theater from so many people; their vision and expertise has provided us a technological marvel. The dedication ceremonies will be a time for us to show our deep appreciation for all of those involved in the project and to show off the theater’s potential for what it will offer to the community. We are confident that it will be something our entire community can be proud of.”

About BLACKSTAR Engineering
“Advising on the intersection of technology and media,” BLACKSTAR Engineering has been involved in virtually all aspects of cutting edge audio-visual media, from production and distribution to exhibition in every technology that has become mainstream. Among the areas of expertise that BLACKSTAR can draw upon to contribute to a client enterprise’s success: developing strategies in the new media; transactional advice and representation; legislative and regulatory activities. BLACKSTAR can assist in large-scale and unique audio-vision operations that range from helping startups to some of the most massive operations in the world, and can advise on tailoring such plans to the specific needs of the enterprise. For more information, log on to www.blackstar-engineering.com .

About the Huffington Center
The Huffington Center at Saint Sophia Greek Orthodox Cathedral is a new state-of-the-art event venue located in the heart of Los Angeles in the Byzantine-Latino Quarter. Conceived and developed by the Saint Sophia Foundation, a non-profit entity, the Huffington Center was made possible by the generous donations of several key donors including Michael Huffington, the Maniatakos Family, Tom and Rita Hanks, as well as hundreds of other donors in the Saint Sophia Community. For more information, log on to www.huffingtoncenter.org.

New Iconic Digital Signage Lobby Display at Christie Wins Silver DSE Apex Award

Christie® leaves Digital Signage Expo® (DSE) on a high note, with a Silver Apex award under Business, Industry and Government category for its digital signage display of Christie® MicroTiles® in the company’s new West Wing building expansion. The iconic display in its Kitchener, Ontario corporate office intersects technology, architecture and artistic design. Working with Arsenal Media, SRM Architects and rp Visual Solutions, it features sophisticated architectural integration and a unique technology solution to drive the 70Mpx creative canvas created for the company’s Artist-In-Residence Programme and other content development partners.

“Each year, DSE award winners reveal what’s current and evolving in digital signage and mobile media development, deployment and content creation,” stated Sean James, vice president of Managed Services, at Christie. He adds, “To create custom digital signage installations and content that engage consumers and visitors means working collaboratively with experts in various fields who use today’s advanced technology. Christie congratulates all partners in integration, installation, content and architectural design who received 2013 DSE Apex and Content awards.”

At the DSE awards ceremonies on February 27, several Christie products were featured in partners’ winning entries. The Apex awards honor innovation in the development and deployment of technology in the global digital out-of-home networks (DOOH) industry, while the Content awards honor innovative and compelling content created for digital signage in the DOOH networks.

Including Christie’s Silver Apex award for the company’s lobby digital signage, partners collectively took home 10 awards in four categories which included Christie visual display products. The categories were Arts, Entertainment & Recreation, Business, Industry & Government, Retail, and Education & Healthcare.

GOLD APEX AWARDS – Arts, Entertainment and Recreation
Westfield San Francisco Centre for its “Under the Dome” architectural projection mapping experience created by Obscura Digital, using Christie Roadster S+20K DLP® projectors.

San Francisco Public Utility Commission, for the “Digital Arts Panorama” designed by Obscura Digital, using a Christie® MicroTiles® video wall that stretches 58 feet long and sits atop a superstructure pedestal custom fabricated by rp Visual Solutions. Nathan Houchin, technical director at Obscura Digital commented, “We chose Christie MicroTiles because we didn’t want to sacrifice resolution or be concerned about off-axis viewing and serviceability.”

GOLD APEX AWARDS – Education and Healthcare
University of Waterloo Stratford Campus and its massive three-storey (6.5 feet wide by 30 feet high) Christie MicroTiles’ installation, the tallest in the world, was a collaboration amongst Christie’s Research and Innovation team, Westbury National Show Systems Ltd., and rp Visual Solutions. Christie’s visual technology displays are playing a role in the University’s mission to intersect technology, business and art.

Arsenal Media received a Bronze Apex award for its Fountain of Content, a custom-built structure featuring Christie MicroTiles, LCD, LED, Christie projectors (3D projection mapping) and accessories to control the show and an interactive sensor camera for creating visual effects. And, under the Retail category, Rose & Thistle Media received a Bronze Apex award for its unique holographic window display coined “Inverse Parallax.” As technical supplier, Christie worked with Rose & Thistle Media, Westbury National Show Systems and Dynamix Professional Video Systems to realize Holt Renfrew’s 175th anniversary celebration in Toronto, which featured 700 Christie MicroTiles, Christie HD10K-M projectors and Christie Roadster HD20K-J projectors.

Content Creation Award Winners
The Content Awards, which honor innovative and compelling content created for digital signage in the DOOH networks, were presented to winners in 10 different categories from a field of 70 entrants. Christie’s partner Arsenal Media received a Bronze content award for Christie’s West Wing MicroTiles display, a gold for the Fountain of Content, a silver for Wilfrid Laurier’s 100th anniversary MicroTiles display and a Bronze award for The Discovery Wall, developed with Christie for the American Association of Museums (AAM) showcasing Christie MicroTiles as a digital platform and featuring flash-based content that actively enables users to engage in a multi-zone experience. Obscura Digital won silver for the content on the San Francisco Public Utility Commission’s Digital Arts Panorama display and Rose & Thistle Media won a Gold Content award for the Holt Renfrew 175th anniversary event.

Download The Book of Shapes. Discover how Christie MicroTiles are being used as visual building blocks in engaging, eye-catching displays all over the world.

Laemmle Royal Theatre Goes Digital With Christie Projectors

Christie® is providing best-in-class digital projection to the newly-renovated Laemmle Royal Theatre in Santa Monica, bringing 21st century projection to guests and the first boothless cinema within Los Angeles. The conversion to digital was part of an upgrade made throughout the Laemmle chain.

“Being 100 percent digital made the renovation easier as we were able to carve out multiple auditoriums without having to allocate additional space for a projection booth,” said Greg Laemmle, president of the company. “We got back space in the old projection booth which has now been put to other uses. And we also avoided the cost of building new booth space. It’s great to have all the equipment, including our Library Management Server (LMS), as part of the box office. That way, staff can input movie files and set playlists while still being available to customers.”

In addition to digital projection, the newly-restored theater has stadium seating and three screens instead of one, which will allow it to expand its programming and offer more choices to its guests. Prior to the renovation, The Royal was one of the last ‘one screeners’ in the city.

With eight locations and 41 screens throughout Los Angeles, the independent Laemmle chain was started by Laemmle’s grandfather and great-uncle in 1938, and has highlighted the work of independent filmmakers. It also carries mainstream titles such as “Hitchcock” and “The Hobbit: An Unexpected Journey.” The Royal re-opened in late December, 2012 with LA’s exclusive engagement of “Amour.” With the conversion of The Royal, a traditional cinema built in the 1920s, the chain is now 100 percent digital.

“We have a long history of working with Christie. We had our share of hiccups during the conversion process, but the Christie team has been very responsive. We truly feel they’ve been our partners in getting the art house scene switched over to digital. They took the time to understand how our world is a little different from the world of major studio exhibitors, and were willing to adjust to come up with a better program,” said Laemmle.

Craig Sholder, vice president, Entertainment Solutions, Christie, said the firm is proud to be part of the renovation of The Royal, and the digital upgrade throughout the chain.

“It’s important to Christie to work with each customer to create the solution that works best with their unique needs. Independent cinemas are a vibrant part of the industry and it’s our pleasure to help them make the transition from film to digital.”

Christie integration partner Southern California Cinetech managed the conversion to digital throughout the chain. Cinetech installed Christie CP2210 and CP2220 projectors from the Christie Solaria® Series digital projectors, and orchestrated the Christie Virtual Print Fee (VPF) financing plan, with Christie’s Managed Services team providing monitoring and maintenance services.

The Christie Solaria Series meets both exhibition and post production studios’ demands for 2D and 3D presentations for feature film and alternative content. With more than 36,000 installations around the world, Christie’s knowledge and experience with digital projection is unmatched in the industry.

Christie MicroTiles Give New Meaning to “Moving Art” at School of the Art Institute of Chicago

Students “Break Out of the Box” Thanks to Christie MicroTiles’ Flexibility And High Brightness at New LeRoy Neiman Center

As a college of art and design, the School of the Art Institute of Chicago (SAIC) knows how important aesthetics are, which is why they chose Christie® MicroTiles® as the basis for the video wall in its new LeRoy Neiman Center, the school’s first student hub. Featuring 16-foot tall windows on both sides of the building, the LeRoy Neiman Center offers Chicago Loop visitors a clear view from the street of what is inside.

With such a large audience passing by throughout the day, SAIC wanted a video display that could be reconfigured into new and intriguing shapes, “catching their eyes” and captivating them with an endless collection of innovative, multimedia designs.

“Unlike bulky video monitors and flat panels with thick bezels, Christie MicroTiles are modular products that blend nearly seamlessly with one another, providing artists with a digital canvas of almost limitless shapes for their work,” said SAIC director of media services, Craig Downs.

“Exploration is one of the school’s core values,” Downs continued. “And with Christie MicroTiles, our students can push the edges of ordinary artistic expectations, as they are no longer restricted to a rectangle or single screen. Working with MicroTiles as a video installation medium literally takes the concepts outside of the box.”

Christie MicroTiles maintain their clarity and brightness even in the most demanding of indoor ambient light environments. With a much wider color palette than conventional LCD and plasma displays, Christie MicroTiles display pure, saturated, accurate colors. This color reproduction ability combined with their superfine resolution, high pixel density and high contrast ratio results in stunning image quality from practically any angle and even up close, making them an ideal display for public spaces.

Christie MicroTiles Inspire New Age Art

With a new architectural environment to call its own and 25 Christie MicroTiles at their disposal, SAIC opened the floor to faculty and students, asking them for designs that would speak to the public and inform them of what the school is and what it does.

Taking advantage of the MicroTiles’ potential for reinterpreting the concept of time and space, instructor Lee Blalock developed a design that broke the first artistic display into three segments, with each array telling its own story – a work made solely with Christie MicroTiles in mind.

“Lee’s piece, ‘Remote,’ really stood out in the selection process, as she clearly realized that Christie MicroTiles are not like other video displays and thought differently about the presentation right from the start,” said Downs. “Breaking away from a linear approach, she focused on depth perception and space, counting on the flexibility of the MicroTiles to play out her work exactly as she envisioned it.”

“The first piece that ran on the MicroTiles illustrated the next frontier of video art, showing students, and faculty alike, new possibilities in delivering digital images, most of which wouldn’t be feasible without this versatile technology from Christie,” added Michael Ryan, director of exhibition curricula and director of the student union gallery at SAIC. “The MicroTiles are a great teaching tool because they challenge the way we normally think about videos and allow our students to expand their skills even more.”

With a team of AV installers arranging the MicroTiles to fit the artist’s vision, SAIC treats the technology as its own exhibition space – putting no restrictions on proposals that embody a freestanding sculptural piece or are part of a window display, as the first two installations did.

“If it is physically possible, technically possible, and we have the space for it, we will try anything,” said Downs. “That is a luxury only Christie can offer with its MicroTiles. They are easy to configure and prove to be cost-effective in their ability to reinvent a display time and again.”

Christie Projection Mapping Display Transforms Canada’s Parliament Hill Centre Block into Virtual Storybook

For the fourth consecutive summer Christie® 3-chip DLP® projectors will be lighting up Ottawa’s famed Parliament Hill with a rich and engaging display that attracts more than 250,000 visitors annually . The gripping narrative of Canadian history via the National Capital Commission’s sound and light show, “Mosaika – Canada Through the Eyes of Its People” begins July 10 and ends September 7 this year.

Accompanied by lights, a 5.1 surround system, and audio track produced by Groupe Phaneauf, the four Christie Roadster S+20K and five Christie Roadster HD18K projectors paint a video canvas onto the 472-feet long by 246-feet tall, six story high Parliament Building Centre Block including the iconic Peace Tower in the middle. One portion features a dramatic 3D segment where the entire structure appears to move in and out in 3D space.

A Journey in Three Acts
Act One explores Canadian landscapes and our founding peoples. The journey begins at Canada’s beautiful west coast, then soars eastward, over the Rocky Mountains, through the foothills and prairies, across the Great Lakes, down the St. Lawrence River, into the Atlantic Ocean, and then northeast to modern-day Newfoundland and Labrador. From here, the audience is taken north, passing ice floes and polar bears, into Canada’s Arctic region, where the aurora borealis dances in the velvety night sky. Along the way, the audience discovers the gorgeous mosaic of natural landscapes, flora and fauna that make up Canada’s diverse natural world.

Canada’s founding peoples are also introduced in Act One, and the storyline carries the audience beyond Canada’s Confederation in 1867. ‘Mosaika’ presents how multitudes of people, ideas and voices have combined in a great discussion to create this country.

Act Two presents Canadian achievements. It begins with the railroad — the great iron link that tied the country together and encouraged westward expansion and settlement. Other achievements are explored, in war and in peace, social achievements that helped to create Canada’s rights and freedoms, as well as Canadian achievements in the arts and culture. Great Canadians are encountered, including Agnes Macphail, Tommy Douglas, Terry Fox and many others.

Act Three is a discussion of Canadian values. In the third act of ‘Mosaika,’ Canadians from across the country are seen and heard, discussing what is important to them, what it means to be Canadian, and their hopes for the future. Their encouraging and inspirational words drive ‘Mosaika’ toward its emotional climax.

From History to Projection Mapping Reality with Christie Reliability
Jean-Marc Beauvalet, manager, technical services, National Capital Commission (NCC), said the NCC used two Christie projectors for the predecessor of the current show; however, ‘Mosaika’ was one of its first forays into multi-projector use and projection mapping.

“Because of our experience with them, we were fully confident using the Christie projectors for ‘Mosaika,’” said Beauvalet. “Christie has played an important role in helping us achieve our goals with this presentation – to reflect what Canada and its history are all about.”

“We had used Christie projectors before and were fully confident of their performance – and, as the projectors play such a crucial role, that made everything else easier to deal with. After Moment Factory – the show designer – did a full pixel mapping of the buildings, our biggest challenge was how to repeat the placement of these projectors to ensure a perfect performance every night. The solution they came up with for the projectors that stayed on the hill was to have the projectors on hydraulic lifts with repeatable heights; they have a sensor that stops them at 120 inches so every performance is exact.”

Not only the production itself but also the public and media reaction impresses the NCC.

“The projection mapping creates something magical that people aren’t expecting – they don’t expect to see their Parliament Building transformed into such beautiful colors and delightful imagery. People say, ‘this is incredible. I never thought I would see anything like this in my life.’ It’s an honor to see visitors and Canadians with smiling faces telling us how wonderful the show experience was,” Beauvalet concluded. “With the help of Christie, we have achieved our goal with this presentation – to instill a strong feeling of pride in our country and our capital with a one-of-a-kind free nightly show. I can say that Christie and its technology are extremely reliable. They deliver exactly what they say they will.”

“‘Mosaika’ is an extraordinary accomplishment that presents the history of Canada in a way that is entertaining, educational, and visually compelling,” said Kathryn Cress, vice president, global and corporate marketing, Christie. “We are very proud the National Capital Commission selected Christie projectors to be part of this exceptionally innovative and memorable event.”

Christie MicroTiles Create Beautiful Motion-Responsive Video Wall at San Francisco Public Utilities Commission

Digital Art Wall Panorama Controlled With Custom Content Management Program Developed By Obscura Digital

Making an impact in San Francisco, one of the world’s most beautiful and culturally diverse cities, isn’t easy but Christie® and Obscura Digital have done just that with a striking panoramic display of 160 Christie® MicroTiles® installed in the lobby of the San Francisco Public Utilities Commission (SFPUC) headquarters. The SFPUC Digital Arts Wall is a seamless curved digital canvas that provides an interactive educational experience for the public and an infrastructure for new content to be continually updated. Four feet tall and 58 feet long with a native resolution of 62 million pixels, the 4-units tall by 40-units long Christie MicroTiles video wall displays high‐resolution data and graphic visualizations – including the unfolding history of the SFPUC, an interactive platform that includes real-time news and ambient music.

Christie Microtiles in Lobby of San Francisco Power Utilities Commission


Christie and Obscura Digital Create Customized Solution
“We needed to create something that would be beautiful and stand up over time in terms of resolution and technology, and also create something that could be updated easily by the SFPUC,” said Nathan Houchin, technical director, Obscura Digital. “So we created a custom content management program for them where they can upload new information very effectively and efficiently via their communications department.”

“Our goal was an interactive educational experience that could excite both young and old alike. We wanted a flexible and innovative platform that could connect people to the past and future story of our water, power and sewer systems,” said Tyrone Jue, director of communications, San Francisco Public Utilities Commission. “We looked at several different display technologies for this project. We eventually settled on Christie MicroTiles because of the minimal seams left between each tile, ease of installation with our curved wall, and excellent image contrast and brightness.”

For the MicroTiles curved wall, Obscura Digital designed and engineered four customized interactive experiences with motion responsive visuals and sound effects including: ‘Snowfall to Outfall,’ ‘Media Stream,’ ‘Dashboard,’ and ‘Interactive Art Mode.’ Each presentation provides an educational and entertaining platform for SFPUC employees and visitors to learn more about the history, art, current issues and goals of the SFPUC.

“We worked with rp Visual Solutions and they helped us design and build a superstructure pedestal that the Christie MicroTiles sit on. Due to the sequence of construction, we were required to install the pedestal three months before the MicroTiles installation and it got framed around the MicroTiles,” added Houchin. “Everything was very, very tight so checking tolerances and double-checking that everything was on spec was critical. With the ultramodern look and feel of the wall, there was no room for error.”

Illustrating the importance of the entire water system, and the PUC’s place within it, is a diorama created by a local artist depicting the key elements of the city’s water system. Through an agreement with the San Francisco Arts Commission, artwork done by local artists is displayed on a revolving basis, turning the display wall into a constantly changing digital canvas.

“The city of San Francisco is lucky to have such clean and healthy drinking water,” added Houchin, “The SFPUC does a good job of being stewards of this vital system that’s so important to the vitality of the Bay Area and the panorama shows all the types of infrastructure that are necessary to make this sort of water system work. Water doesn’t come from a tap first; this (MicroTiles) display helps people make that connection.”

Houchin’s team was given a strict energy budget they couldn’t exceed for the display wall and its custom playback system.

“We did look at other display technologies – projection and other modular displays – but we calculated that if we ran the Christie MicroTiles wall for a certain amount during the day, we could stay within the energy budget.”

Christie MicroTiles bright, color-rich and flawless images are the perfect digital technology for creating impressive displays in lobbies, briefing centers and at corporate events. Christie MicroTiles are more durable, reliable and serviceable than traditional display technologies and with their impressively small carbon footprint, Christie MicroTiles are an ideal choice for LEED projects, and for any building where environmental standards must be met.

“We chose Christie MicroTiles because we didn’t want to sacrifice resolution or be concerned about off-axis viewing and serviceability. An additional benefit of using MicroTiles to help achieve LEED Platinum certification is that the product has no consumables,” said Houchin. “Everything can be recycled and we wanted something that produced the least amount of waste possible. We can sell the Christie MicroTiles’ sustainability to our clients. This display is a really neat crossroads of institutional and public space and how we can use technology to entertain and educate. It’s a showcase piece for us and we really worked hard to make it shine and make it something Obscura and the city of San Francisco is proud of.”

“Our digital arts wall is an artistic and technological masterpiece fitting of the nation’s greenest office building. It serves as a major focal point for the entire building and always leaves our visitors amazed,” concluded Jue. “They say a picture is worth a 1000 words. This digital video wall is worth at least 10,000 words on a bad day.”

Fox Theatres in Pennsylvania Goes Digital with Christie Projectors

Christie® is helping the Fox Berkshire theatre, Reading, Pa., enter the modern age of digital cinema, following the complete upgrades of its eight screens exclusively with Christie Solaria® Series projectors. Formerly the Wyomissing 8, the facility recently celebrated its return to the Fox Theatres family after being under different management since 1996.

The movie house’s integrator and one of Christie’s preferred partners, Entertainment Supply & Technology (ES&T), selected Christie’s Managed Services team to install eight DCI-compliant Christie projectors, including two Christie CP2230s, one Christie CP2220, and five Christie CP2210s. As part of the agreement, Christie’s Managed Services team, in addition to projection, provided an integrated hardware package comprised of sound, networking and theatre management systems and will continue to provide onsite technical field services and 24/7 remote monitoring and telephone support through its Network Operations Center.

Donald Fox, President of Fox Theatres, has been pleased with the progress. “ES&T was instrumental in readying the facility for the conversion, and in the timely delivery and installation of all the equipment,” he said. “Working with Christie’s Managed Services team, they had Fox Berkshire up and running in time to show all the holiday blockbusters. Christie projectors wowed our audiences with the exceptional clarity, brilliant colors, and sharpness of the images. They were a hit right from the start.”

“Fox Theatres has a long history of entertaining the local community, ensuring that movie-goers get the best possible cinematic experience,” noted Sean James, vice president, Managed Services, Christie. “ES&T and Christie have always been strong supporters of independent chains like Fox Theatres, which are vital to the economic health of the communities they serve.”

Christie projectors will also feature strongly in the future of Fox Berkshire, according to ES&T, which said it looks forward to installing them at four new screens scheduled to go up in 2013. These include a large-format theater with a giant screen, which will be added to the complex during the second phase of renovations. Total revitalization plans include adding Dolby® Surround 7.1 in all the auditoriums, renovating the lobby, entrance, restrooms, concession stand, and signage, as well as installing new seating in existing rooms.

According to Bruce Schneiter, vice president of technical services, ES&T, the smooth installation of Christie projectors was a reflection of the experience and professionalism of ES&T. “We are a strong advocate of performing thorough field checks and site surveys at the client’s location prior to the delivery of the equipment, ensuring a perfect match of components, fast and efficient installation, and minimum downtime.

“ES&T is committed to helping exhibitors realize their vision of designing modern facilities that reflect the latest innovations in lobby and auditorium design, as well as digital entertainment,” Schneiter continued. “Our association with Christie has always been strong, built upon our mutual commitment to providing our customers with the highest quality products and technical support.”

Added Craig Sholder, vice president, Entertainment Solutions for Christie: “We are very pleased that Christie projectors were selected to bring the movie-viewing experience to the next level of entertainment for the people of Wyomissing, with cutting-edge technology that includes High Frame Rate (HFR) and 3D digital cinema capabilities. We look forward to continuing our excellent relationship with ES&T to help exhibitors across the country make the move to digital.”

Christie Brings Element of Innovation to DSE 2013 with Custom Digital Signage Solutions, Interactivity Kit and Debut of All-Weather Outdoor Panel

Whatever the weather, Christie®, a global visual technology company, will be at Digital Signage Expo 2013 with innovative products and services designed to meet the digital signage needs of today’s customers. As a complete digital signage solutions company, Christie will debut its new Christie® WeatherAll Series of outdoor flat panels and showcase Christie® MicroTiles®, with Christie Interactivity Kit, and new bundling options for professional services and customized digital signage solutions through Christie’s Managed Services team.

Among the products at Christie Booth #1242:

Christie WeatherAll FHD551-W LCD Outdoor Flat Panel


Christie WeatherAll FHD551-W LCD Outdoor Flat Panel
The new Christie WeatherAll Series of LCD outdoor flat panels made its world debut at the Integrated Systems Europe (ISE) show on January 29, setting the standard for outdoor LED edge-lit LCD technology. They are now ready to conquer the elements at DSE 2013 with the introduction of the first product in the WeatherAll series – the 55-inch Christie FHD551-W LCD display, engineered to withstand the harsh elements that normal flat panels cannot. Rugged and versatile, the IP56/NEMA 4-rated Christie FHD551-W LCD display is a professional grade full HD (1920 x 1080 resolution) solution designed to perform in a wide range of applications, including outdoor sporting venues, outdoor live events, architectural applications, entertainment parks, public displays, the hospitality and resort industry, transportation services, as well numerous other outdoor environments not typically applicable with standard LCD panels. The new Christie WeatherAll FHD551-W LCD outdoor panel will also be on display at DSE’s New Product Pavilion.

Christie MicroTiles with Christie Interactivity Kit


Christie MicroTiles Wall with Christie Interactivity Kit
Booth visitors can paint on a graffiti wall or play a carnival game on a Christie MicroTiles wall, equipped with a Christie Interactivity Kit. Powered by Baanto™ ShadowSense™, the Christie Interactivity Kit is a complete solution for adding multi-touch interactivity to any rectangular digital display. Modular and scalable for the utmost in flexibility, the Christie Interactivity Kit can be configured into 84 different sizes. It can accommodate practically any large format display up to 21.4 feet wide and 6 feet high, and is also the perfect interactive solution for Christie® MicroTiles®, for arrays measuring up to 16-units wide by 6-units tall. The easy-to-use, field-installable kits are designed in pieces that simply attach around the display wall perimeter and plug into a computer USB port without the need for drivers. It offers excellent performance with high touch accuracy and fast response times that support up to 18 touches on a large-format display.

Fashion Kiosk with 46” LCD Interactive Flat Panel
With interactivity in fashion in the digital signage world, fashion comes to the world of interactivity with a 4 by 1 array of 46 inch LCD flat panels featuring Gucci content powered by OOOii. The display features OOOii real time servers driving a scalable immersive experience, using a Kinect sensor to allow customers to interact with the content by pausing the display at will and switching the fashion models on the screen. It is an example of the innovative digital signage solutions offered by Christie’s Managed Services team, whose customized digital signage solutions are found worldwide, from the runway of New York Fashion Week and the aisles of Fresh® cosmetics flagship stores. Managed Services delivers solutions that are integrated, technology agnostic and fully customizable. Christie’s Managed Services works with national dealers and network partners to help customers design, build, deploy and support digital display networks specific to their needs, budget and timeline.

Christie, Barneys New York, and Disney Partnership
Parisian haute couture came to life in brilliant colors while multiple configurations of 425 Christie® MicroTiles® lit up the windows of the Barneys New York flagship store during the 2012 holiday season. A partnership between The Walt Disney Company, Barneys New York and Christie, the story of this unique collaboration is told in an eight-minute video presented on a 6 by 4 Christie MicroTiles wall. The video features interviews with spokespeople from Disney and Barneys New York, as well as Christie’s Vice President of Managed Services, Sean James. Christie’s Managed Services team collaborated on technical consultation of the installation, from concept finalization, to pre-staging, to on-site set-up, expanding on its long historical partnership with The Walt Disney Company.

Christie FHD551-X LCD flat panel with Corning® Gorilla® Glass
The Christie FHD551-X 55 inch HD LCD flat panel with damage-resistant, optically bonded Corning® Gorilla® Glass will be previewed at DSE. Corning’s thin, lightweight glass solution retains the LCD flat panel’s sleek, narrow-bezel design that empowers a wide variety of tiled video-wall applications. Minimal seams, as small as 5.9mm, permit each panel to offer high-pixel density paired with the high optical clarity of direct bonded Gorilla Glass to optimize full HD resolution and capture the absolute viewing experience. Corning Gorilla Glass helps enable better touch-sensitivity so it is ideal for touch screen interactive technology, including Christie Interactivity Kit, and its damage-resistant properties help to maintain its beauty over time. The FHD551-X LCD flat panel uses less than one watt of power in standby mode and offers an exceptionally low total cost of ownership, with reliable performance.

Engaging Speakers on the tradeshow floor
Richard Heslett, senior product manager, Christie, will speak on the topic, “Engaging Your Audience with Large Interactive Media Walls,” on February 28, 12:30 p.m. – 1 p.m., at the DSE 2013 Interactive Technology Theater (end of aisles 400 & 500). The workshop introduces the concept of large interactive media walls and their application in digital signage. It outlines the technology options for creating a large interactive media wall and their pros and cons – all illustrated with real-world case studies on how to engage audiences.

David Guthrie, director, business development, Managed Services, at Christie, will offer a workshop on, “Designing, Deploying and Sustaining a Digital Signage Network,” on February 28, 2 p.m. – 2:30 p.m., in the Digital Signage Workshop Theater (near front aisle 100). He will discuss things to consider at every stage of a rollout from setting goals, to design and display selection, pre-staging, integration, deployment and support for displays.

DSE 2013 Apex and Content Awards
Having walked away with numerous awards last year, Christie and partners are once again finalists in the DSE Apex and Content Awards. For this year’s awards, to be announced on February 27, Christie keeps it “in the family,” with a nomination for the Christie West Wing in the “Business Industry & Government” category.

Christie Products Around the DSE Show Floor
Christie products can also be found at partner booths throughout DSE, including Scala, Booth #922, with a configuration of 35 Christie MicroTiles to welcome visitors. Corning Inc., at Booth #650,will display a 2 by 1 array of Christie FHD551-X 55 inch LCD flat panels with Corning® Gorilla® Glass, and content highlighting the visual and physical benefits of this combination of technologies, and rp Visual Solutions, at Booth #1338, will display a 2 by 2 configuration of Christie MicroTiles as well as a block mount custom designed for this product, which allows for up to 8 MicroTiles to be cantilevered out to either side. And Arsenal Media at Booth #739 will feature its ‘Fountain of Content’ concept structure using 47 Christie MicroTiles, Christie FHD551-X 55 inch LCD flat panels and a Christie projector.

Christie Interactivity Kit Provides Digital Paint Palette at Midland Center For The Arts, Michigan

Christie® and Cineviz are tying technology and art together at the Midland Center for the Arts in Midland, Michigan, with a tailor-made experience highlighting the abilities of Christie Interactivity Kit. With its ‘Escape the Ordinary’ theme, the center is unique in that it encourages both participation and appreciation for art, music, science and history.

“This project started when I showed the people at the center a trade show video where Christie displayed a digital paint canvas and they loved what they saw,” said Mike Driedric, vice president of business development, Cineviz. “Then the conversation steered itself to this exhibit space – and having an actual paint wall here. The director of exhibits – who is an artist by trade – really wanted to create an experience for the facility.”

In the main gallery, Cineviz installed four high definition Christie FHD551-X LCD flat panels in portrait mode – two on each side of a four-inch gap. The two canvasses allow participants to engage and interact with a digital paint palette using Christie Interactivity Kit and an application developed by Nytric in conjunction with Baanto™ Touchscreen technology. To reduce wear and tear, Cineviz placed tempered glass over the flat panels with the Interactivity Kit’s modular frame placed around the display.

Christie Interactivity Kit Differentiates Itself
Christie Interactivity Kit lets multiple users interact simultaneously with a rectangular video wall, with the resolution and speed needed to support finger-based gestures such as flicking, pinching, rotating and scrolling with reliable, accurate performance.

Designed in pieces that fit perfectly around Christie MicroTiles, the Christie Interactivity Kit can be configured into 84 different sizes. The kit can accommodate practically any large format display up to 21.33 feet wide and 6 feet high, or up to a 16-units wide by 6-units tall Christie MicroTiles array. The easy-to-use, field-installable kits attach around the display wall perimeter and plug into a computer USB port without any need for drivers.

“In a lot of paint programs, you use a plus/minus sign to control the intensity of the color. However, with the Interactivity Kit, you actually replicate the painting experience because you can use a paintbrush and blend, for example, pink and blue to make purple. You can also push harder to have a larger spot or a deeper shade of purple. Or you could run a thin line off the brush.”

Driedric also said the project shows how ideas can come to life thanks to Christie Interactivity Kit. “This display really showcases interactive visual displays.We tailored the solution specifically to the museum – tying a physical solution with an interactive solution to deliver an experience that people can’t get anywhere else.”

Higher Expectations Met with Cineviz and Christie Interactivity Kit
In today’s rapidly changing world, the technology of yesterday is no longer the draw it used to be for museums – especially for the younger generation who quickly embrace the newest technology.

“The youth of today quickly lose interest in static displays so Cineviz gears its design and engineers its solutions for the museum market to the tweener (ages 8-12) population,” added Driedric.

The reaction has been overwhelmingly positive and, as Driedric pointed out, the staff is just as fascinated as the exhibitors are. “When you hear that, you know the installation is a winner,” he added. “This is the right solution. We are proud of what we have done at Midland and we are proud to work with Christie.

“There is a lot of brand equity with Christie and utilizing that brand for this project was a valuable asset. We love working with Christie and enjoy the experience they bring to the table. We are committed to the Christie solutions because we believe it represents the leading technology in display solutions,” Driedric concluded. “We believe the Christie product surpasses anything else on the market.”

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