A virtual press conference from Sound & Video Contractor

Archive by Mario Almonte

Christie Moves Champaign-Urbana Transportation Control Room Forward with New High Resolution 55 Inch Flat Panels

For the more than ten million passengers who rely on transit in Champaign, Illinois, and the surrounding areas, the new Champaign-Urbana Mass Transit District (CUMTD) control room provides peace of mind as dispatchers monitor and respond more quickly to activities en route with a large Christie visual display wall.

As part of its Long Range Transportation Plan (LRTP), the CUMTD’s newly-built, larger headquarters includes a control room equipped with 10 state-of-the-art Christie FHD551-X LCD full-HD flat panels –ideal for control room solutions requiring larger, brighter video walls for a clearer view of information.

“The new Christie video wall is at the center of information sharing. It’s on 20 hours a day, seven days a week to monitor bus activities in the city,” noted Karl Gnadt, director of market development, CUMTD. “Christie’s flat panels are reliable and provide excellent image quality.”

Zdi, Inc, the systems integration company headquartered in Normal, Illinois, who won the contract commissioned by the CUMTD, partnered with AECOM to design the new control room, and selected Christie’s solutions and visual display products. “It’s the quality of the products, the ease of installation and the service that I knew I would get from Christie that made the decision easy. They were all spot on, and we will definitely use Christie products again,” said Jay McArdle, lead engineer with Zdi, Inc.

“The CUMTD required a solution that was up to date and could fit into a challenging space configuration, while providing the pixel density needed to display feeds from 300 new video cameras situated in bus stops, the transfer terminal as well as in maintenance and administration facilities,” said John Stark, Christie’s senior director of Collaborative Visual Solutions. “Christie has a broad range display solutions that lets you monitor, control and interact with all your visual assets – from any source – in real time.”

The Christie FHD551-X is a tiled LCD solution for a wide range of video wall applications, including control rooms, corporate and retail displays, and digital-out-of-home advertising.

This full-HD resolution, narrow bezel, flat-panel display is energy efficient with LED backlighting, and controlled brightness levels that are well suited for indoor environments.

According to Gnadt, “The dispatchers love the new control center, love the screens and their ability to enlarge images and see video feeds more quickly, which increases their response time for all activities.”

Christie Duo™ Installed at Iconic Dolby Theatre

Christie®, a global provider of visual display solutions, is proud to announce that the Dolby Theatre(SM), will be equipped with the Christie Duo™ for its big-screen needs, including the June 18 World Premiere of Disney•Pixar’s “Brave.”

The green-carpet event, which marks the grand opening for the Dolby Theatre, is a special presentation for Film Independent’s 2012 Los Angeles Film Festival. Premiering in Dolby’s latest audio innovation, Dolby® Atmos™ and Dolby 3D, a state-of-the-art imaging solution providing audiences with a superior 3D experience, “Brave” is an epic tale set in the mystical Scottish Highlands where the film’s headstrong protagonist, Merida, is forced to discover the meaning of true bravery. The action adventure hits theaters nationwide on June 22, 2012.

“To truly bring audiences into the onscreen adventure at the Dolby Theatre, we are pleased to be working with Christie to deliver a premium Dolby 3D experience,” said Doug Darrow, Senior Vice President, Cinema, Dolby Laboratories. “The Dolby Theatre continues our long commitment to Hollywood and the entertainment industry and the World Premiere of Disney•Pixar’s ‘Brave’ in Dolby Atmos and Dolby 3D, with the help of Christie, will transport the audience into the onscreen adventure with the most life-like experience ever offered.”

Christie Duo, available for the 2K or 4K Christie Solaria™ Series digital cinema projectors, is an integration kit specially designed to optimize 3D and other special effects on the largest screens. It features a choice of configurations including a compact stacking system for 3D installations, or a physical configuration that exactly aligns every pixel on the screen for optimal 2D and 3D presentations. With automated features that calibrate, align and optimize the images for 2K or 4K projectors, Christie Duo delivers a completely seamless, premium movie experience for the world’s largest screens at a cost that all manner and size of exhibitors can afford.

The Dolby Theatre will be using the configuration of two projectors stacked vertically. Whether used for world premieres or thousands of showings later, the Christie Duo promises the brightest picture quality available for 2D or 3D on premium-size screens.

“Christie is dedicated to giving exhibitors of all types the best projection available for their unique needs, particularly as consumers come to expect 3D and other technical innovations,” said Craig Sholder, vice president, Entertainment Solutions, Christie. “With our technical expertise and worldwide network of installation partners, we can deliver quickly and cost-effectively, allowing our customers to create and deliver their own, branded premium theatre experience.”

The Dolby Theatre(SM), the iconic Hollywood landmark at Hollywood & Highland Center®, will be the world’s stage for entertainment sound and imaging. Dolby has enhanced the venue with Dolby® Atmos™ and Dolby 3D, to create a world-class showcase for Dolby’s current and future technologies.

The main stage at the Dolby Theatre is one of the largest in the United States, measuring 113 feet (34 m) wide by 60 feet (18 m) deep, and supporting a large, 60 feet by 32 feet white screen. Because it features live events as well as blockbuster movie premieres, the theatre’s projection system needs to adapt easily and quickly to changing needs. The technical quality of Christie’s Solaria™ projector, Christie Duo and Christie’s commitment to fast custom installation, gives the facility new capabilities for premium 3D and 2D projection now and for the future.

About “Brave”
Set in the rugged and mysterious Highlands of Scotland, Disney•Pixar’s “Brave” follows the heroic journey of Merida (voice of Kelly Macdonald), a skilled archer and headstrong daughter of King Fergus (voice of Billy Connolly) and Queen Elinor (voice of Emma Thompson). Determined to change her fate, Merida defies an age-old custom sacred to the unruly and uproarious lords of the land: massive Lord MacGuffin (voice of Kevin McKidd), surly Lord Macintosh (voice of Craig Ferguson) and cantankerous Lord Dingwall (voice of Robbie Coltrane), unleashing chaos in the kingdom. When she turns to an eccentric Witch (voice of Julie Walters), she is granted an ill-fated wish and the ensuing peril forces Merida to harness all of her resources—including her mischievous triplet brothers—to undo a beastly curse and discover the meaning of true bravery. Directed by Mark Andrews and Brenda Chapman, and produced by Katherine Sarafian, “Brave” is a grand adventure full of heart, memorable characters and signature Pixar humor. Opens on June 22, 2012, in Disney Digital 3D™ in select theaters. “Brave” is rated PG by the MPAA. Visit Disney.com/Brave, like us on Facebook, facebook.com/PixarBrave, and follow us on Twitter, twitter.com/disneypixar.

Christie Unveils Massive Product Rollout at InfoComm 2012

Christie will be front-and-center at this year’s InfoComm conference and exhibition at the Las Vegas Convention Center, June 13-15, 2012 to unveil a host of economical, user-friendly and technologically-advanced visual solutions for the Pro AV, large venue, architectural, corporate, broadcast, control room and digital signage markets.

With many unique displays representing real-world situations, Christie solutions show businesses, government entities and academia how they can safeguard the value and leverage the potential of their visual technology investments, while delighting their own end-users and customers.

“Nine new Christie M Series projectors, two new 3LCD platforms and a new Pro AV 4K projector join a wide range of display options – including standard and custom-sized, stackable displays and LCD flat panels – to send a clear message,” commented Kathryn Cress, vice president, global and corporate marketing, Christie. “And that message is that Christie remains the only single source manufacturer that supplies proven, leading-edge technology and products for business, all backed with substantial warranties and industry-leading service and support.”

Christie’s booth will also feature an impressive projection mapping display utilizing four Christie RoadsterS+22K-J models, all with onboard Christie Twist – the best image warping and blending software on the market. “It’s not just about mapping images onto building facades anymore. With Christie Twist, mapping specialists have the creative freedom to map onto unusual surfaces and structures,” added Cress. Featuring content designed and mapped by BARTKRESA design (www.bartkresa.com), Christie’s projection mapping display at InfoComm illustrates the effect of mapping onto a pyramidal structure with deep facets and dramatic angles.

Specific to Insight Media’s Projection Summit opening today, Dr. Paul Salvini, chief technology officer at Christie, will give the keynote address on “What’s Next for Pro AV?” beginning at 9:00 a.m. PST at the Las Vegas Hotel.

Broad and Deep Array of Solutions Debut
Designed for small-to-medium sized venues in higher education, corporate environments and government agencies, the Christie LW401, Christie LWU421, Christie LWU501i and Christie LW551i (3LCD) projectors all feature wide-screen capabilities and provide various resolutions and brightness along with professional functionality. Feature-rich yet affordable, these models are perfect for multi-screen applications. They feature both Picture-in-Picture (PIP) and Picture-by-Picture, allowing end users to display two input signals or video teleconferencing for collaboration. And with the lens memory recall, users can lock-in and quickly recall lens-shift positions settings, making these projectors ideal for multi-screen applications.

Christie LX41/Christie LW41 – The Christie LX41 and Christie LW41 provide bright, affordable options in XGA and WXGA resolutions that meet the Pro AV feature requirements in today’s small-to-medium sized venues. This platform is priced for performance and ideal for higher education, corporate AV, and house of worship applications or any organization that requires a full-featured, portable widescreen or XGA projector in the 4000 ANSI lumens range.

Nine new additions to the dual-lamp, Christie M Series platform – including three Mirage models – comprising the Christie DS+14K-M, Christie HD 14K-M, Christie WU14K-M, Roadster S+14K-M, Roadster HD14K-M , Roadster WU14K-M, Mirage DS+14K-M, Mirage HD14K-M and Mirage WU14K-M projectors will make their presence felt. Much brighter than current M Series models, these 14,000 lumen projectors target auditoriums, boardrooms, conference rooms, houses of worship, post-production and live event users who need high brightness, 3-chip DLP® technology and reliability that cuts through ambient lighting. Featuring built-in Christie Twist, which enables edge-blending and warping capabilities, as well as shipping standard with built-in portrait mode capabilities, the new M Series projectors are also equipped with ‘hot swappable’ mercury lamps for additional cost savings.

Targeting high resolution markets including amusement parks, automotive designers, museums, broadcasters, simulation, 3D users and planetariums, the Christie D4K25 projector offers 3-chip DLP® technology, native 4K resolution for precision image detail, while providing 25,000 lumens of brightness and the flexibility to use different lamp powers, depending on application needs.

The Christie Entero LED 70” Display System is a HD LED stackable display system featuring a new and improved design based on a proven platform that was first introduced by Christie in 2009. Owing to the use of solid-state illumination, the Entero LED 70” features vivid, wide-color gamut performance and there are no lamps to replace, no moving parts and no consumables. The system’s zero-maintenance design provides exceptional reliability and a long lamp life.
It also features Christie ArrayLOC™ automatic brightness and color balancing technology, which monitors and adjusts color and brightness levels across the display wall in real time.

Rounding out Christie’s new offerings is the Christie TVC-1700, the latest generation of Christie video wall processors. Based on Windows 7 and running on a 64-bit OS architecture, it supports single- and dual-link DVI inputs and a wide range of video inputs. Its PCIe bus architecture is perfectly suited for capturing and displaying high-resolution, high frame rate (HFR) content, while providing ample processing power to support multiple inputs and outputs simultaneously. It easily powers large arrays for controlling every display device over the entire screen, with reliable performance, compatibility, and versatility. The TVC-1700 is comprehensively managed through Christie MASTERSuite™ software – a feature-rich, multi-tiered, easy to set up and use application suite providing immediate and convenient access to any source of visual information found in a control room.

Christie Enables Arsenal Media Booth, “Fountain of Content” Display
Arsenal Media (booth #N623; www.Arsenal-Media.com), a Montreal-based digital content marketing agency and Christie partner will feature a custom, ‘Fountain of Content’ tower that combines different displays to run ambient and interactive creative. This content will move and merge from a large base of Christie MicroTiles, along the central portion made up of more MicroTiles, LCD and LED display blocks, culminating at the top of the fountain where projection mapping using Christie projectors will display a 3D mapped surface. The Fountain will employ a dedicated VJ blending live feeds of ambient audio and video content, with booth visitors able to interact with a sensor-driven camera to manipulate content on its screens.

Christie Products Used Across InfoComm Exhibit Space
Business partners, consultants and integrators the world over use and recommend Christie display solutions and many are exhibiting their solutions using Christie technology at InfoComm 2012, including:

Company Booth #
Da-Lite C5408
rp Visual Solutions C8530
Stewart Filmscreen N641
Premiere Mounts C9319
Draper Booth C8319
Flexible Picture Systems N369
Arsenal Media N623

Christie Supports NSCA Events for Consultants
Christie is proud to continue its ongoing support of industry consultants through its gold sponsorship of the NSCA charity concert “Drunk Unkles” on Thursday, June 14, 9-11 p.m., at Gilley’s Saloon, Treasure Island hotel. Admission is free with InfoComm show credentials.

New Christie Entero LED 70” HD Rear Projection System and TVC-1700 Video Wall Processor Broaden Company’s Control Room Solution Offerings

Christie, a world leader in control room technology solutions, is offering more choice for mission-critical monitoring of assets, activities and infrastructure with the introduction of the Christie Entero LED 70” video wall display cube and TVC-1700 video wall processor.

The Christie Entero LED 70” features a new and improved design, based on our proven LED platform, first introduced by Christie, and found today in control room environments worldwide. Owing to the use of solid state illumination, the Entero LED 70” features vivid, wide color gamut performance and there are no lamps to replace, no moving parts, and no consumables.

The system’s zero maintenance design provides exceptional reliability and a long life. It also features Christie ArrayLOC automatic brightness and color balancing technology that monitors and adjusts color and brightness levels across the video wall in real time. This significantly reduces downtime due to recalibration requirements typically needed with other systems, and makes the system superbly scalable from small to large installations.

“Christie brings a history of innovation in the most demanding visual display environments, with more than 30 years experience providing state-of-the-art control room solutions for a broad range of industries, both in the public and private sectors, as well as the military and civilian environments, ” noted John Stark, senior director of product management for Christie’s Collaborative Visual Solutions (CVS). “Drawing upon our extensive network of dealers and integrators, combined with our experience working with end users, we bring a deep understanding of all the factors involved in developing effective digital display solutions for mission-critical monitoring applications.”

“Christie is always our first choice for control room solutions because they are dedicated to helping their customers achieve success,” commented Kevin Marah, systems integrator, National Security Technologies. “They are an ideal partner to bring in early in the process, because they look beyond the hardware to the whole system – and back their products with outstanding service not only over the telephone but in the field as well.”

Christie TVC-1700 Video Wall Processor Offers Ultimate Integration Tool

The latest generation of Christie video wall processors, the Christie TVC-1700, is designed to meet increasingly complex and diverse control room environments, which depend on a wide variety of digital sources and devices. Based on Windows 7 and running on a 64 bit OS architecture, it also supports single and dual link DVI inputs as well as standard video inputs. Its PCIe bus architecture is perfectly suited for capturing and displaying high resolution, high frame rate content, while providing ample processing power to support multiple inputs and outputs simultaneously. It easily powers large arrays, with exceptional visual performance regardless of application.

“The Christie TVC-1700 video wall controller is the latest addition to the Christie family of high performance control room products, and like all Christie solutions, it offers reliable performance, compatibility, and versatility in a cost-effective package,” noted Stark.

“Our clients look to us for innovative technology solutions at competitive pricing. We look to Christie first because they provide us with the best of all worlds: a reliable and cost-effective solution founded on industry-leading innovation and backed by more than a quarter century of experience in the industry,” said Drake Wayson, president, General Projection Systems, Inc.

Stark observed that Christie control room products are found everywhere. “Every customer has a critical need, regardless of the setting,” he said. “Our products are purpose built, customized to the customers’ needs and seamlessly integrated into the most demanding display wall environments.”

The Christie Entero LED 70” HD rear projection system and TVC-1700 video wall processor will both be available in June.

Visit Christie at InfoComm Booth # N405 June 13-15, who, in addition, to many business products, will showcase control room solution displays as follows: TVC-1700 controllers driving 70” HD Entero cubes and 50” SXGA+ Entero cubes, and the Christie Vista Spyder video processing powering the new 80” SXGA+ cubes, with high brightness engine prototypes, and 55” LCD flat panels.

About Christie
Christie Digital Systems USA, Inc., a wholly owned subsidiary of USHIO, Inc., Japan, (JP:6925), is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, industry. A leading innovator in film projection since 1929 and a pioneer in digital projection systems since 1979, Christie has an established reputation as a total service provider and the world’s single source manufacturer of a variety of display technologies and solutions. With the acquisition of Vista Controls Systems, Corp., Christie offers the most complete and advanced solutions for cinema, live venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments. For more information, visit www.christiedigital.com

Christie MicroTiles Welcome Dignitaries to the University of Toronto’s Munk School of Global Affairs

Thirty-six Christie® MicroTiles® are impressing dignitaries and staff with bright and vibrant images at the University of Toronto’s Munk School of Global Affairs. The school is an interdisciplinary academic center focusing on global issues and has hosted prime ministers, cabinet ministers and ambassadors.

Installed in the front wall of the Vivian and David Campbell conference facility, the 6 units wide by 6 units high Christie MicroTiles array displays Blu-ray videos, still images and PowerPoint presentations for foreign and domestic officials who present their research findings at the facility.

“We were upgrading our technology and wanted not only the newest and the best – but also something very functional,” said Sean Willett, IT manager for the school. “We have dignitaries from around the world visit so the technology not only has to be top of the line; it has to look and feel impressive. It made sense to use Christie MicroTiles because they really show off their flexibility and image quality for what we need.”

Willett said the center also wanted an aesthetically pleasing display in the customized architectural space that previously housed an older video wall. Christie MicroTiles complement their environment and are a unique proposition in display technology, offering video and data display building blocks to create presentations of varying size and shape.

“It was an amazing project because we had never worked in a space that is used in so many configurations,” added Bertine Jerry, director of sales, Global Unified Solutions Services, Inc., project integrator. “It worked out incredibly well and the Christie MicroTiles look great.”

Christie MicroTiles Deliver Brilliant Colors in High Ambient Light
“Not only are some of our guests interviewed in front of the MicroTiles under harsh media lights, we have huge windows at the back of the room that sweep around the side and there are also windows right near the MicroTiles wall itself,” explained Willett. “We also have lighting that goes all the way across the top of the room. This, traditionally, makes it very difficult to see the images – but this isn’t the case with the MicroTiles.

“People are stunned by the color, clarity, and vibrancy of the images displayed on the MicroTiles – and how it looks like a seamless wall. Everyone is also very happy with how well the MicroTiles integrated with the stone, wood and paneling of the room. In fact, the Christie MicroTiles are a showpiece.”

Christie Offers One-Day Simulation Education at the Institute for Simulation and Training in Florida

Christie®, a leader in simulation projection display and visualization solutions, is offering a free educational forum dedicated to the world of visual display requirements for simulation on May 9 at the Institute for Simulation and Training at the University of Central Florida.

Whether you’re a visual systems software or product development engineer, a program manager or technical specialist in the simulation industry, you will benefit from this one-day, chock-full session that includes technical presentations designed to increase one’s knowledge of various visual display requirements: image metrics and quality, system considerations, synchronization, maintenance, specifications, and system integration.*

Learn from special presentations provided by:
NASA’s Dr. Barbara Sweet, aerospace engineer /Human Machine Systems: image quality requirements and impact of system update rates
Dr. Charles J. Lloyd, President, Visual Performance LLC, on stereoscopic/collimated display integration
Christie’s own simulation and product experts: Static and dynamic image quality metrics, including 3D cues; system and multi-channel considerations, including warping and blending; product specifications and what they mean; system synchronization and latency; system maintenance

Specialists in simulation and training interested in attending are requested to register online by May 4, at Christie SIM University. Limited seating. Questions can be directed to the SIM University team.

*Agenda and program subject to change without notice.

Indonesia’s Largest Exhibitor Selected Christie For Digital Cinema Solutions

Christie® announced today at CinemaCon that Cinema 21, Indonesia’s largest cinema chain, has ordered 300 Christie DLP Digital Cinema® projectors including the Christie Solaria® CP2220, Christie CP4220 and Christie CP4230 models.

Almost 100 units purchased are Christie’s 4K digital cinema projectors. “Our experience with Christie has been a positive one. Almost 90 percent of the installation has been done and Christie provides fast and reliable technical support. The projectors also produce very high-quality and sharp images and they are very reliable in terms of technology,” said Suryo Suherman, president, Cinema 21.

Working together with Christie’s Indonesian partner, PT Megatech Engineering, the installation is expected to be fully completed by June this year in the entire country. “We’ve been working with Christie for more than five years and the company has always been a technological leader with groundbreaking advancements such as the Christie 4K projectors as well as high frame rate (HRF) projection development. Through Christie, we hope to bring the latest technologies to the audience in Indonesia,” commented Rudy Susanto, president, PT Megatech Engineering.

“Christie, as the pioneer of digital cinema projection technology, and also the first to present digital solutions based on 4K, is committed to deliver the best cinema projection solution and service to our customers. We are very happy to establish this new relationship with Cinema 21. With the cinema industry experiencing such vigorous growth in Indonesia, we are confident we will be able to continue serving film operators like Cinema 21 with the same level of commitment and dedication that we always have,” said Lin Yu, vice president, Christie Asia Pacific.

Founded in 1987, Cinema 21 is celebrating its 25th anniversary this year in commemoration of its dominance in the Indonesian entertainment industry. It will soon be presenting an enhanced cinematic viewing experience with its newly-built large-screen movie theaters in Indonesia. The first one is scheduled to open on May 4, 2012, to coincide with the premiere of “The Avengers.” It currently operates a total of 575 screens spanning over 122 locations across Indonesia. Its theaters are expected to be 100 percent digital by June 2012.

ArcLight Chooses Christie For Digital Cinema Projectors For Both 2K and 4K Movie Experiences

Christie®, a global leader in digital cinema projection, today announced that ArcLight Cinemas has completed the digital conversion of its four locations in California, boasting 33 auditoriums and 61 screens, with Christie Solaria® Series CP2210 2K, Christie CP4220 and Christie CP4230 4K projectors aligned to provide the best in both conventional and premier movie experiences.

The most advanced offerings in Christie’s industry-leading Solaria Series, the CP4220/30 projectors in particular provide brilliant 3D images in 4K resolution, along with the highest level of content security combined with easy operations and maintenance.

All auditoriums within the ArcLight brand are premium presentation auditoriums, focusing on a “black box” design aesthetic, which emphasizes undistracted viewing and features the best in sight and sound technology.

“Christie’s Solaria series will make it possible for us to present the latest technological advances to our patrons, such as 3D and big-screen experiences, as well as high frame rate (HFR) movies scheduled to launch later this year, beginning with epics such as Peter Jackson’s “The Hobbit,” said Joe Miraglia, director of design, construction and facilities for ArcLight. “Since we offer a range of movies and theaters to suit distinct audiences, we needed digital projection that could adapt to any need, and Christie gave us the best solution.”

The projectors were installed by ACS Enterprises Inc. which chose Christie because of its winning combination of product and support excellence.

“At ACS, we care about our clients, their theaters and their continued success,” said Jose Alvarado, chief executive officer of ACS. “Christie is a partner that shares our philosophy and wanted to make sure we succeeded in our digital cinema transitions. By helping us succeed, they too succeed.

“In addition to providing first-rate technology, Christie collaborated in installation design, setup and testing though its Christie Managed Services group, which has been extremely helpful in quickly and efficiently providing the assistance we needed for ArcLight’s unique requirements,” added Alvarado.

Part of the Pacific Theatres group, the ArcLight chain includes the famous ArcLight Hollywood, which boasts the historic and unique Cinerama Dome – one of only three such theaters in the world today. In keeping with the unique architecture, and to be able to deliver a variety of enhanced movie experiences, the Dome now features
Christie Duo™ technology, a configuration of two projectors, advanced software and a space-saving frame that delivers a completely seamless, premium movie experience for the world’s largest screens.

Craig Sholder, vice president, Entertainment Solutions for Christie, said, “We offer an unparalleled range of leading-edge product, support, partnerships and financing options to make the benefits of digital projection available to all types of exhibitor in every market. It’s because of this commitment, and the loyalty of our customers, that we lead the market for digital projection solutions, and we’re pleased to have ArcLight as part of our customer family.”

ACS looks forward to many successful deployments with Christie, which dovetails with its long-range thinking to benefit clients. “It is part of our continued support cycle to monitor developments in the industry to make sure our clients are aware of the latest technology advances and what motion picture releases will implement/introduce such programs,” said Alvarado. “Our industry experiences have made us recognize that technological advances in motion pictures, with both picture and sound delivery, are usually not successful without the release of a major motion picture that demands these advances. It’s a process we consistently monitor; making sure our clients are in a position to adapt and implement when that picture is released to their patrons.”

About ArcLight Cinemas
ArcLight Cinemas, created by Pacific Theatres, represents an evolution in the movie going experience. With locations in Hollywood, Sherman Oaks, Pasadena and El Segundo, the chain offers an unprecedented combination of technology, amenities, comfort, and customer service. ArcLight Cinema’s dynamic programming ranges from the newest Hollywood blockbusters to independent art house fare, cult favorites and classics and 21+ screenings, making it one of the most popular destinations for discerning moviegoers. Its signature amenities include black box auditoriums, extra-wide seats with double armrests, stadium seating, reserved seating at many locations and a wide variety of counter and café food options. For more information about ArcLight, visit www.arclightcinemas.com.

Christie and RealD Debut Brightest Commercially Available 3D Dual Projection System at CinemaCon

Christie Duo™ combined with the new RealD XL-DP Cinema System today to project Warner Bros. Pictures’ “Sneak Peek” of The Hobbit in 3D, presented at High Frame Rates (HFR) of 48 frames per second, achieving an unprecedented combination of uniformity and brightness. Christie®, a global visual technology company, and RealD, a leading global licensor of 3D technologies, powered today’s major studio presentation in the Colosseum at Caesars Palace.

In the setup for this presentation, projection engineers calibrated the system using brightness measurements taken towards the edges of the screen, rather than at the center. The abundance of light available allowed the center brightness to be reduced considerably and still provided luminance measurements in excess of six foot lamberts (ft-L) across the better part of this massive 70-foot-wide screen. By combining the Christie Duo and the RealD XL-DP 3D Cinema System, exhibitors can actually achieve double the light output over the previous leading large format solutions, and at a significant overall value during regular, commercial movie showings.

“With the new RealD XL-DP Cinema System, there is a technical solution for achieving 3D brightness at 2D light levels on some of the largest movie theater screens in the world,” says Rod Archer, vice-president of Cinema Products, RealD. “RealD technology delivers twice the light of other 3D providers, allowing premium large format screens to demonstrate the true potential of digital 3D cinema with a lifelike and immersive 3D presentation without compromising brightness.”

Says Don Shaw, senior director, Christie’s Entertainment Solutions product management group: “Although it may seem too good to be true, the incredible experience delivered today by RealD and Christie was achieved on a silver screen, using Christie’s Pureformity Color™ Technology to ‘control’ the center brightness, allowing us to obtain the most uniform image possible across this large screen. Standard Christie Solaria® projectors, the Christie Duo integration kit and the RealD XL-DP Cinema System combined to achieve this industry first, which will present a compelling alternative to the more costly, but half as bright, offering from the current large-format market leader.”

The RealD XL-DP Cinema System is a pair of matched left and right eye polarizing filters featuring the patented XL light recovery technology. This Cinema System is designed for use on dual DLP projector installations on large screens, usually over 65 feet in width (20 meters). Early users of this combination of the XL-DP Cinema System and dual DLP projectors report 3D presentation brightness at 2D light levels on screens as large as 92 feet (28 meters).

Christie Duo and Christie Pureformity Color™ Technology Immerse Audiences in the Movies
Introduced in February, the Christie Duo is a new dual–projector integration kit intended to give exhibitors the ability to create and deliver their own, branded premium theater experience. The Christie Duo™ integration kit can be used with either 2K or 4K Christie Solaria® Series digital cinema projectors, purchased with new projectors or purchased as a standalone integration kit for Christie customers who already have Christie projectors. Christie Solaria® Series digital cinema projectors are the world’s best-selling, DCI-compliant digital cinema projectors, with close to 30,000 shipped and installed to date.

The integration kit features the choice of two configurations: a compact and convenient stacking system for 3D installations, or a new, innovative physical configuration that perfectly aligns every pixel on the screen for optimal 2D and 3D presentations. Coupled with automated features that easily calibrate, align and optimize the images from both Christie Solaria® Series 2K or 4K digital cinema projectors, Christie Duo delivers a completely seamless, premium movie experience for the world’s largest screens.

Pureformity Color™ Technology – a contraction of the words Pure and Uniformity – aptly describes Christie’s innovative ability to achieve optimal image color and brightness uniformity. While every Christie projector is built to exact DCI standards, every projection system has inherent color and brightness uniformity variations across the screen, especially towards the left and right hand edges. These effects can sometimes be exacerbated by certain screen materials and auditorium lighting conditions. Christie’s Pureformity Color™ Technology provides an unprecedented level of field optimization for these issues so that image quality perfection can easily be achieved across the whole screen.

Christie IMB Introduced at CinemaCon

Christie®, a global visual technology company, today introduced the Christie® IMB, an integrated media block solution that seamlessly converts and delivers feature-film and alternative content within a secure environment to all of Christie’s 2K and 4K, DCI-compliant Solaria® Series 2 projectors.

Built into Christie projectors or easily inserted into previously purchased units, the Christie IMB utilizes industry standard, non-proprietary storage solutions, giving exhibitors the smoothest possible transition to HFR (high frame rate) and 3D projection standards. Launched at CinemaCon in Las Vegas, following several months of commercial field trials, the Christie IMB provides an integrated solution from a single, trusted equipment supplier. Christie used its IMB at the National Association of Broadcasters (NAB) conference last week for hourly presentations of HFR cinema content on a single CP2220 Solaria projector, complete with automatic and seamless switching between different frame rates. This demo will also be held at CinemaCon. DCI Compliance certification is expected shortly.

“Most digital projector installations use a media block in an external server that is linked by cables to the projector,” said Don Shaw, senior director, Entertainment Solutions, Christie. “This creates bandwidth limitations that have an impact on picture quality, and restrict the system’s ability to offer higher frame rates and increased pixel resolution. The Christie IMB operates within the projector, becoming an integral part of the display device. The result is a secure connection that can manage the high bandwidth required for HFR and 4K content while maintaining terrific image quality.”

All Solaria Series 2 projectors are designed to integrate seamlessly with the Christie IMB and the Christie Previsto™ High Frame Rate (HFR) technology. Featuring complete cinema content support, as well as MPEG2 and H.264 support for pre-show advertising and alternative content, the design of Christie’s IMB is grounded in a solid understanding of the projector’s software, thermals, vibrations and internal power supply, ensuring the most reliable projection system on the market.

The combination of the Christie CP4220 or Christie CP4230 projectors and Christie IMB, offered by the world’s largest manufacturer of digital cinema projectors, brings exhibitors ultimate confidence that they will be ready for upcoming 4K or 3D HFR movies in a single projector system. The first HFR feature film, The Hobbit, is scheduled for release in December 2012.

The IMB design reduces complexity because it eliminates the need for an exhibitor to support varied servers and IMBs currently on the market from different manufacturers. Christie achieves a fully integrated system solution by ensuring seamless interaction between its IMB and Christie Avias-TMS™, a Theater Management System (TMS) software application that allows exhibitors to centrally manage and orchestrate all of their projection operations within a cinema multiplex .

“Christie now offers a ground-breaking, single projection solution that converts and delivers packaged feature film content within a secure, DCI-compliant environment, while providing the option to upgrade to full HFR capabilities. Because we also manufacture the projector that forms the keystone of our advanced digital cinema solution, we eliminate compatibility issues that could occur in media blocks from third party suppliers, especially following software upgrade cycles,” said Shaw.

Christie’s Commitment to HFR
The two main goals of Christie’s HFR activities are to help the industry develop the best HFR content and the best delivery system for HFR content. The first goal involves assisting leading-edge filmmakers and post-production companies in perfecting HFR movie creation, so the industry has the most engaging, entertaining content possible. The second goal is to assist exhibitors in showing these 3D HFR movies in all their glory. To these ends, Christie is helping create the standards for 3D HFR movies through formal and informal technology-development alliances with major producers and directors, post production facilities, studios and technology partners. On the exhibitor’s front, Christie provides one stop shopping for all the hardware, software and services that enable exhibitors to deliver a filmmaker’s vision in stunning 3D HFR quality. For more information visit http://www.higherframerates.com.

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