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Archive by Mario Almonte

Christie Partners with Crystal CG as Exclusive Corporate Partner of New Bureau Internationale Des Exposition (BIE) Center in Paris, France

Christie®, a world leader in visual technology displays, has entered into an exclusive partnership with Crystal CG, a leading digital media company, to supply innovative visual display solutions for the new Bureau International des Expositions (BIE) multimedia exhibition and information center in Paris, France. The Center, a collaboration between Crystal CG and BIE and 100 percent funded by Crystal CG, will be dedicated to the history of world expos. It will house a permanent exhibition highlighting BIE’s accomplishments, presented on the latest cutting-edge multimedia technologies from Christie. It will also feature meeting rooms to discuss Expositions, large-scale events and a comprehensive digital research library for delegates, scholars, students and future Expo organizers. The Center held its official grand opening July 27.

Crystal CG is a major Christie AV partner in China and the Official Digital Imaging Service Provider of the 2012 Olympic Games. As a corporate partner of the BIE Center, Christie will be providing a diverse array of advanced digital displays that include the award-winning Christie® MicroTiles® in the reception area, as well as projectors throughout the facility, including the exhibition area, meeting rooms and an immersive first-person experience area.

“As a result of the hugely successful collaboration between Crystal CG and Christie at the Qing Ming Festival at Shanghai Expo 2010, Christie was given the opportunity to partner with Crystal CG at the Center, and therefore work more closely with BIE,” said Kathryn Cress, vice president, Global and Corporate Marketing at Christie. “It is a great privilege for Christie to be the exclusive corporate sponsor and to play an important role in the developmental phase of many key international Expositions that will have an impact upon the world stage.”

Cress observed that Christie is well positioned to partner with Crystal CG and co-partner the Center, as Christie has been a major provider of displays and projectors for large-scale events such as Shanghai World Expo 2010 and Yeosu Expo 2012 most recently.

Pascal Deseure, Managing Director at Crystal CG’s BIE Center noted, “Both Christie and Crystal CG are visual solutions pioneers with extensive experience in the industry. As partners, we look forward to demonstrating the power of visual technology to deliver messages from event sponsors and host cities on a grand scale, and to play a key role in the continuing success of BIE, the intergovernmental organization in-charge of all Expositions in the world.”

“The BIE is very pleased with this innovative space provided by Crystal CG in the heart of Paris. This showcase is a great opportunity to present and inspire world-class ideas to candidates, organizers and participants, through Christie’s cutting edge visual solutions,” Vicente Gonzalez Loscertales, Secretary General, Bureau International des Expositions.

About Crystal CG
Crystal CG was established in Beijing in 1995 and has 3,000 employees in more 15 cities in China and around the world, including Beijing, Shanghai, Hong Kong, Los Angeles, London, Tokyo, Singapore and Paris. It is a leading global creative group of digital and visual services, supplying clients in a wide range of industries (real-estate, mega-events, advertisement, automotive, medical, cultural, gaming, motion pictures, etc…) with integrated solutions and services. Crystal CG is widely recognized for its expertise and technical capabilities to deliver the most comprehensive and richest visual experience on the biggest scale and limited only by the imagination. Its creative visual solutions have powered such notable events as the 2008 Beijing Olympics, the 2010 Shanghai World Expo, the 2011 Shenzhen Universiade and the Yeosu Expo 2012. In March 2009, Crystal CG was recognized as the official digital imaging service supplier for the 2012 London Olympics.

About BIE
The Bureau International des Expositions (BIE) (International Exhibitions Bureau) is the intergovernmental organization in charge of overseeing the calendar, the bidding, the selection, and the organization of World and International Expos. The BIE was created by an international convention signed in Paris, France in 1931, which established the rights and responsibilities of the Expo organizers and participants. The role of the BIE is to supervise and ensure the application of this Convention. As the international governing body of Expos, the BIE provides the regulatory framework for these prestigious global events, in which countries, international organizations, civil society groups, corporations, and citizens participate.

Christie’s Technology on the World Stage in London

Christie® today announced its partnership with Canada’s Department of Foreign Affairs and International Trade’s (DFAIT) “Invest in Canada.” Christie has provided two striking digital displays featuring Christie® MicroTiles® and Christie Entero LED rear projection cubes at Canada Olympic House in Trafalgar Square. Operating from July 27 through August 12, in addition to being the Canadian Olympic Committee’s space for athletes, their friends and their families, Canada Olympic House hosts business leaders and government dignitaries and showcase Canada’s leading industries and businesses. Christie is among the select technology companies invited to participate.

As a world leader of visual display technologies and solutions, with manufacturing in Canada, Christie’s partnership with DFAIT at Canada Olympic House in London includes a large lobby display of up to 37 Christie MicroTiles and four 72” diagonal Entero cubes, the world’s first LED-based ultra-high resolution projection display system, for the Business Club, site of numerous networking events throughout the month. Both displays show a video and graphical montage highlighting Canada’s leading sectors and landscapes. Float4 Interactive is providing the interactivity kit to allow multiple users to interact with the displays.

Business leaders, government dignitaries, world-class athletes and executives from all over the world are expected to attend the various events to be presented at the facility. This includes a special Information Communications Technology (ICT) day on August 6, put on by Invest in Canada in association with the Financial Times, as well as a technology showcase organized by Invest Ottawa on behalf of the Consider Canada Alliance.

“From award-winning games and visual effects, to digital cinema and e-commerce, to wireless and mobile applications, Canada is an important player in the global economy,” noted Kathryn Cress, vice president of Global and Corporate Marketing at Christie. “As a major contributor to Canada’s technology revolution with manufacturing facilities in the Waterloo Region, Christie is proud to bring its expertise to Canada Olympic House to help further the country’s strategic expansion upon the world’s digital stage.”

According to the government of Canada, Canada’s digital industries are a robust and rapidly advancing sector, with 32,700 companies, more than half a million employees, annual revenues in excess of $162 billion and annual exports of $26 billion in 2010. Profiling these activities is part of the government’s economic strategy to create conditions for businesses in Canada to succeed on a global scale. At Canada Olympic House, senior policy-makers and global business leaders will inform potential investors about Canada’s ICT sector, its key areas of growth, as well as the challenges and emerging investment opportunities.

“As a leader in the ICT sector, Canada long ago recognized the importance of fostering innovation and creating the right business environment to attract world-class companies to our shores,” said International Trade Minister Ed Fast. “With our low taxes, strong and stable economy, significant research and development incentives, and highly-educated workforce, Canada continues to be a premier destination of choice for foreign investors. Christie’s revolutionary digital cinema technology and powerful visual displays highlight how Canada’s competitive strengths and economic vision benefit a global audience and drive economic growth here at home.”

Keith Klentz Named Director, Visualization and Simulation Sales, Christie

Christie, a world leader in visual technology displays, today announced that Keith Klentz has been promoted to the position of Director, Visualization and Simulation Sales, Visual Environments (VE), to drive the company’s continued growth in this area. He will report to Zoran Veselic, Vice President, Visual Environments. In his new role, Klentz will be responsible for VE sales in the U.S. and Canada, and for developing and managing the VE sales team.

Keith Klentz

Klentz has been in the visualization and simulation industry for more than 25 years in roles that included engineering, sales, project and product management. Prior to joining Christie in 2009, he worked for BARCO for more than 20 years where his responsibilities included visual systems engineering, market development and sales.

“Christie has been leading the way in innovations for some of the most complex simulation environments, including 3D and immersive applications, as well as mission-critical simulations for government and military installations,” said Klentz. “It’s an honor to take on this new role, and I look forward to continuing to work with customers to deliver the world’s best display solutions for their needs.”

Zoran Veselic noted that Keith’s experience in developing sales amongst different industry segments, including major airlines and the military, will help Christie serve customers better, while growing the firm’s market share. “I am confident that our customers will see Keith’s promotion as indicative of Christie’s long-term commitment to advancing visualization and simulation solutions.”

Klentz holds an electrical engineering degree from Wright State University in Drayton, OH. He served with the Ohio Army National Guard from 1985 to 1990. With his strong business, sales and technology background, he has already made numerous contributions to Christie’s Visual Environments unit.

Christie designs, builds and integrates customized visual solutions to meet the most exacting visual requirements of organizations within the energy, military training and simulation, manufacturing and design, pharmaceutical, aerospace, government agencies, education and entertainment sectors. Christie sets the benchmark for high performance DLP® projection systems used in advanced visualization and simulation environments. Christie solutions are found in major global corporations, universities and government and military organizations.

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Christie Selected Again for Dallas Police Department’s Fusion Center Next Generation Control Room Solutions

Christie MicroTiles Provide Brilliant Video Wall Display and Lowers Cost of Operations.

Christie, a global leader in visual display solutions, recently gave new life to the Dallas Police Department’s 24/7 Fusion Center, with a 6 units high by 12 units wide digital video wall. The 72-unit Christie MicroTiles display is part of the Center’s comprehensive technology upgrade to fight crime in the City of Dallas and to gather and share intelligence information with state-level and Federal Homeland Security.

In 2010, the Dallas Police Department, with major funding from Homeland Security, upgraded its training and special event operations room into a new state-of-the-art Fusion Center, merging information from separate 911 Center, city wide surveillance cameras, tracking systems and investigative analytical databases to improve functionality and response times within the new intelligence operations center. Equipped with new consoles, a SMART Board®, intelligent switching capability, and visualizing data from more than 25 sources, the Dallas Police Department, through AV solutions provider, Whitlock, turned to Christie for its visual technology. “We recommended Christie MicroTiles for their exceptional image quality in brightness, contrast and color reproduction,” explained Scott Creevy, senior account executive with Whitlock. “The MicroTiles also offer a low cost of operation and a long track record of reliability, which made them the perfect choice for the Fusion Center.”

Dallas Police Dept. selects Christie MicroTiles for Intelligence Ops Center

Dallas Police Dept. selects Christie MicroTiles for Intelligence Ops Center

As a result of the technology integration, up to 27 Fusion analysis detectives per day work more effectively with the added ability to monitor a comprehensive common operating picture displayed on the MicroTiles wall in real-time. “The facility operates 24/7 so we needed a video wall that was high resolution, durable and low maintenance,” said Paul Schuster, senior corporal and special projects coordinator of the Dallas Police Department.

Added Schuster: “Our detectives monitor close to 100 cameras all around the city, including officer locations, calls and national live events, so the Dallas Police Department needed a video wall that could help us maintain our 24-hour operation. Christie MicroTiles do just that, while lowering the cost of operations.”

Dallas Police Chief David O. Brown credits the Fusion Center, its technology and other new initiatives for reducing crime in Dallas for the eighth consecutive year. States Chief Brown, “It’s about policing smarter, using the information and technology that is available to outsmart the criminal element.”

Creevy adds that “Christie MicroTiles self-calibrate and are designed for maximum image quality in high ambient light environments, such as the Dallas Fusion Center.”

Commented Fusion Center Commander Lt. Thomasson, “With the Fusion Center’s advanced technology, we are fighting crime more intelligently in the City of Dallas. Our detectives have quicker access to information that can be shared responsibly with one another, with other departments and with the patrol officers working the streets.”

“Today’s control rooms go beyond traditional displaying and monitoring. Integrated technology allows information to be shared anywhere; quickly, accurately, and effortlessly,” said John Stark, senior director, Collaborative Visual Solutions at Christie. “The Dallas Police Department had the foresight to see the benefit of using Christie MicroTiles as the visual element of their newly integrated environment, advancing the efficiency and accuracy of their intelligence operations.”

Christie MicroTiles have built-in sensors monitoring each LED’s performance, automatically adjusting brightness and color continuously for the life of the display. Built with reliable solid-state components, including LEDs rated at 65,000 hours to half brightness, no lamps or consumables need to be replaced for more than seven years. Using the strengths of both DLP® projection and LED technology, Christie MicroTiles offer substantially brighter images and a much wider color palette than conventional flat panel LCD and plasma displays. With no practical limit to the number of tiles in a display, Christie MicroTiles produce a virtually seamless canvas with an unlimited number of super-fine pixels.

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American Red Cross Chooses Christie for Emergency Operations Center

Contribution Will Assist With Training and Disaster Preparedness.

Christie is proud to be part of the American Red Cross’ “Prepare SoCal” campaign, which aims to prepare Southern California businesses and households for natural disasters such as earthquakes, floods and other emergencies. Through its contribution of four Christie LWU420 3LCD digital projectors for the American Red Cross’ Orange County Region Emergency Operations Center (EOC), Christie will be powering real-time emergency information during disasters. The American Red Cross Orange County EOC serves three counties (Orange, Riverside and San Bernardino); an area that would affect 453,000 businesses and 4.5 million workers if there was a large disaster.

Known as a first responder in many natural disasters around the world, the American Red Cross is launching the renovated center as part of its “Prepare SoCal” initiative, which involves improving its local disaster response capacity, training more volunteers, and strengthening links with neighborhood and other community organizations. The EOC, situated at 600 Parkcenter Drive in Santa Ana, Calif., will be the hub of activity in any emergency and linked with public health, emergency service and other government agencies to provide vital information. Its grand re-opening is July 28.

The EOC suite, including the EOC and Room #213, is a 2170 square foot facility, not including technical support space. In addition, there are also two classrooms that have additional voice and data capability and can be quickly converted as a call center or support space, and another 120 square foot communications room with telephone, radio and satellite capabilities to provide emergency communications support
for the EOC.

“We’re very proud to be part of this important community initiative,” said Jack Kline, president & COO, Christie Digital Systems USA, Inc. “We helped the Japan Disaster Relief Fund last year, through staff volunteerism and the donation of equipment, so it was natural for us to look closer to home to assist the American Red Cross, as our projection systems can make a life-saving difference in communicating information during natural emergencies.”

Christie donates high-end projection system to American Red Cross EOC

Ty Woolworth, corporate relations and development at the Orange County American Red Cross chapter, learned of Christie’s technology and altruism during the Japan crisis, and decided the company would be a good choice for meeting the Red Cross needs for reliable digital projection that can adapt to the challenges of a rapidly changing situation.

“We knew Christie could do an amazing job at updating our EOC, and helping to sponsor Prepare SoCal, so that we in turn could provide the best possible information and service during any emergency,” said Woolworth.

After the installation, support for the projectors will be delivered by Spinitar – a full-service AV company headquartered in Orange County that is a Christie-certified audio/visual supplier and one of the industry’s top fifty integrators in the United States.

Christie LWU420 Projector a Workhorse for Red Cross
The compact and portable Christie LWU420 digital projector is designed for educational facilities, corporations, government agency and house of worship applications that require high brightness and cost-effective widescreen 3LCD projection at 4200 ANSI lumens. The line features 3D Keystone™ technology, a four-corner geometry connection tool for flawless image alignment on flat or simple curved screens.

The Christie LWU420 is packed with premium features such as inorganic 3LCD light engine, H/V lens shift and Pro AV connectivity. The inorganic 3LCD light engine produces a more natural black state to greatly improve black levels for a broader, dynamic range and enables the Christie LWU420 to achieve richer detail in dark video scenes.

In other community activity, Christie USA recently participated in a Kids Against Hunger food packaging event onsite. Christie employees packaged 11,664 meals, of which 2,376 meals are going with the US Navy out of San Diego this summer to feed the hungry abroad while 9,288 meals are dedicated to those less fortunate in Orange County.

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Christie to Deliver Superior Visual Experiences at Toronto International Film Festival 2012

Entrusts Christie’s Powerful Digital Cinema Projectors With Over 600 Screenings.

Christie, a world leader in advanced cinema technologies, today announced its continued sponsorship of the Toronto International Film Festival by providing multiple Christie Solaria Series digital cinema projectors.

Recognized around the world for presenting the best of international and Canadian cinema to film lovers, the Festival screens more than 300 films from 60+ countries during its 11-day program September 6-16, in addition to offering year-long programming. This year represents Christie’s 12th year as the official projection sponsor, supporting The Festival’s mission of transforming the way people see the world through film. In 2011, The Festival selected Christie’s industry-leading Christie Solaria 4K DLP Cinema projector for screening filmmakers’ Ron Fricke’s and Mark Magidson’s 70mm movie Samsara –marking the first 4K screening at The Festival, while Francis Ford Coppola’s movie Twixt was shown in 3D on a Christie CP2230 4K-ready DLP Cinema projector.

General view of the atmosphere around town during the 2011 Toronto International Film Festival on September 14, 2011 in Toronto, Canada.

“The explosion of digital cinema technology has provided the industry with accessibility while meeting the rising demand of filmmakers around the world who want their films screened in the highest digital quality available,” said Diane Cappelletto, The Festival’s Director of Technical Production. Cappelleto adds: “Transforming many of our screens to digital format was made possible with the support of Christie, whose digital projectors are recognized worldwide for performance and reliability. We value Christie’s exceptional image quality and expert service to help make the Festival successful every year.”

“Throughout Christie’s long-standing partnership with The Festival, we have seen a growing use of digital projection technology for screenings. Last year, the sold-out documentary “Samsara” was screened in 4K,”said Kathryn Cress, vice president, Global and Corporate Marketing, Christie. “With its international flavor, The Festival truly transforms the way people see the world, and Christie is proud to support it as it transitions from what was once a film-only industry to one predominantly digital,” adds Cress.

Christie digital projectors are used by leading Festivals around the globe. This year, Christie renewed its official technical sponsorship of the Festival de Cannes for the next three years, a position it has held since 2006. In addition, Christie was the exclusive projection sponsor of the “Water for Elephants” screening at the opening gala of the 14th Shanghai International Film Festival last year. Today, Christie equipment is found in more than half of all digital projection rooms – about 33, 000 projectors in use.

Christie’s Commitment to HFR
The two main goals of Christie’s HFR activities are to help the industry develop the best HFR content and the best delivery system for HFR content. The first goal involves assisting leading-edge filmmakers and post-production companies in perfecting HFR movie creation, so the industry has the most engaging, entertaining content possible. The second goal is to assist exhibitors in showing these 3D HFR movies in all their glory. To these ends, Christie is helping create the standards for 3D HFR movies through formal and informal technology-development alliances with major producers and directors, post production facilities, studios and technology partners. On the exhibitor’s front, Christie provides one stop shopping for all the hardware, software and services that enable exhibitors to deliver a filmmaker’s vision in stunning 3D HFR quality. For more information visit http://www.higherframerates.com.

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Christie Hosts High Frame Rate Expert Panel at SIGGRAPH 2012 Featuring Douglas Trumbull, Dennis Muren

As the Platinum Sponsor of SIGGRAPH 2012, Christie®, the first in the world to publically demonstrate 3D High Frame Rate (HFR) projection technology using a single projector, is proud to host the SIGGRAPH HFR Panel, “High Frame Rate Cinema, Impacts on Art and Technology,” to be held Wednesday, August, 8 at 10:45 a.m., at the Los Angeles Convention Center, Hall K. The panel will feature 10 cinema industry leaders, led by Gordon E. Sawyer Academy Award winner Douglas Trumbull and Dennis Muren, Senior Visual Effects Supervisor at Industrial Light & Magic. It will be moderated by Paul Salvini, chief technology officer (CTO) of Christie. SIGGRAPH 2012 will be staged August 5 – 9. (In late breaking news, Jon Landau, Academy Award-winning producer of “Avatar” and “Titanic” has confirmed his participation in the HFR panel.)

Filmmaker and Visual Effects legend Douglas Trumbull’s photographic effects credits include groundbreaking films such as “2001: A Space Odyssey,” “Close Encounters of the Third Kind,” “Blade Runner,” and “The Tree of Life.” Douglas Trumbull pioneered work on High Frame Rate cinematography and projection with his Showscan process of 70mm film photographed and projected at 60 fps, and is now exploring 3D at 120 fps. Dennis Muren is the recipient of eight Academy Awards for Best Achievement in Visual Effects, with credits that include “Star Wars” and “Terminator 2: Judgment Day.”

“The SIGGRAPH HFR panel will explore the technology behind high-frame-rate cinema, and look at what it will mean to producers of content and to the audience experience,” noted Paul Salvini. “The panelists are pioneers in their fields, addressing the challenges of HFR across the entire workflow, to provide the post-production and visual effects communities with important guidance regarding the challenges and rewards of developing HFR content for the exhibition community.”

Additional panelists include:

Jim Beshears, Head of Post-production at DreamWorks Animation SKG Inc., oversees all aspects of the studio’s self-contained editorial and post-production facilities. Jim has been instrumental in creating a solid support system capable of simultaneously managing multiple feature-length animated projects and multiple short projects.

Matthew Cowan, co-founder of Entertainment Technology Consultants and currently Chief Scientific Officer at RealD, of California, developed RealD’s successful 3D cinema system and is respected in the post-production community for his knowledge and application of human perception to 3D systems, color, and transfer functions in digital cinema.

Darin Grant, Chief Technology Officer, Digital Domain Media Group, is responsible for the overall technology strategy for the company and its many subsidiaries. He is the former head of production technology at DreamWorks Animation.

John Helliker is Founder/Director of Sheridan College’s SIRT Centre, a research and training facility focused on digital workflow innovations including HFR and virtual production. Based at Pinewood Toronto Studios, SIRT’s leading edge work is based on a unique set of partnerships with major industry guilds and associations, individual companies, as well as government and academia.

Luke Moore, Director of Special Projects at Canada’s Side Effects Software, in Toronto, is responsible for identifying and addressing the unique technical challenges faced by studios using the popular Houdini VFX and Animation software. Luke brings first-hand knowledge and anecdotes regarding challenges of managing large datasets necessary to enable higher temporal and physical resolution to meet the needs of new challenges in modern production environments.

Phil Oatley is Head of Technology at New Zealand-based Park Road Post Production, where his visionary talents have guided the company through incredible growth, including establishing key partnerships to promote HFR research and development.

Dr. Lincoln Wallen, Head of Research and Development at Dreamworks Animation, in California, and formerly CTO at Electronic Arts Mobile, where he was instrumental in shaping EA’s approach to the mobile business, creating a strong portfolio of mass market mobile games, as well as games delivering a next-generation consumer experience.

“As the first licensee to market digital cinema projection based on Texas Instruments’ revolutionary DLP Cinema® technology, Christie has remained an industry leader, helping the post-production and exhibition communities with the latest-generation products, service, and technical expertise,” noted Paul Salvini. “We are proud to moderate this panel, which brings together true industry visionaries to discuss HFR, the next phase of the digital cinema revolution.”

Salvini added: “Christie continues to forge alliances in Hollywood with powerful proponents of HFR such as James Cameron, as well as partnering with leading post-production facilities such as Park Road Post Production and Weta Digital Ltd., to ensure a seamless transition to HFR and a superior movie-viewing experience.”

Among the movies on the horizon to feature HFR is the sequel to James Cameron’s “Avatar,” as well as Peter Jackson’s “The Hobbit,“ both of which will also be presented in stereoscopic 3D.

Salvini noted that Christie recently affirmed its HFR leadership with the world’s first and only single-manufacturer DLP Cinema projector and Integrated Media Block (IMB) combination that meets the DCI specifications in both the 2K and 4K mode of operation. It’s the best combination for producing the brightest and sharpest image and the most reliable HFR solution.

“Christie has earned a solid reputation for accelerating innovations in digital projection technology that includes the first to market a fully stereoscopic 3D DLP projector, in addition to providing leadership in the development and implementation of visualization and immersive technologies,” said Salvini.

To register for the conference, visit SIGGRAPH 2012. Also visit Christie at SIGGRAPH 2012 Booth #1123.

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Hoyts Chooses Christie Duo for Blacktown Cinema 5

Christie Innovation and Dual 4K Projectors Light Up Australia’s Largest Traditional Movie Screen.

Christie, a global provider of visual display solutions, is proud to announce that Hoyts has chosen Christie Duo for the theater’s premium custom projection needs, lighting up Australia’s biggest traditional screen – the Blacktown Cinema 5 – with the brightest images available. The single-mirror configuration of Christie Duo with projectors from the Christie Solaria CP4230 Series was installed in time for the June 21 premiere of Snow White and the Huntsman.

Australia's Hoyts Cinema uses Christie Duo (Photo by Katy Carpenter. Image courtesy of Hoyts Cinema Technology Group.)

“We’re very excited to be the first exhibitor in the world to deploy the Christie Duo single-mirror, 90 degree projector configuration, which is a cutting-edge technology that delivers the brightest, pixel-perfect 4K images onto Australia’s largest traditional movie screen,” said Adam Wrightson, executive director and CTO of Hoyts Cinema Technology Group. “The technical capabilities that the product opens up for us will help us give our guests all the features of advanced cinema that they expect from Hoyts.”

“The light levels achievable with the Christie Duo are unprecedented for large screens. Most dual projector installations are installed for 3D output, and configured to use only one of the projectors for 2D films, resulting in lower than acceptable light levels. Christie’s solution allows both projectors to be utilized for playback of 2D content, delivering spectacular images on large screens. Christie’s technology ensures that convergence is not a problem, with Christie Duo perfectly aligning each of the 8 million pixels from the two projectors,” added Wrightson.

Christie Duo at Australia's Hoyts Cinema (Photo by Katy Carpenter. Image courtesy of Hoyts Cinema Technology Group.)

Hoyts Blacktown is the destination for Sydney moviegoers to enjoy Xtremescreen – Australia’s Largest Multiplex Screen – with its record-breaking 28.1-meter wide screen. The entire complex features 10 state-of-the-art cinemas, with comfortable stadium seating and the latest Digital Surround Sound.

The engineering teams from Hoyts’ Cinema Technology Group and Christie worked flawlessly together to resolve operational issues and get the world’s first single-mirror installation up and running in just a few days. To ensure the sound experience matched that of the new visual experience, Hoyts also replaced the auditoriums speakers and sound processing equipment with the latest equipment from QSC. “The system has been tested with 4K content and in my opinion is second to none in regards to Big Screen experiences available in mainstream multiplexes today,” added Wrightson.

“We pride ourselves on responding to customer needs and when numerous exhibitors approached us in late 2011 and into January with requests for a flexible and economical alternative to the industry‘s standard premium-cinema experience, Christie responded with Christie Duo. With Christie Duo, Hoyts is receiving the ultimate in performance, at a reasonable price point,” said Jim Dukes, product manager for Christie Duo, Christie Entertainment Solutions.

Christie Duo, available for the 2K or 4K Christie Solaria Series digital cinema projectors, is an integration kit specially designed to optimize 3D and other special effects on the largest screens. It features a choice of configurations including a compact stacking system for 3D installations, or a physical configuration that exactly aligns every pixel on the screen for optimal 2D and 3D presentations. With automated features that calibrate, align and optimize the images for 2K or 4K projectors, Christie Duo delivers a completely seamless, premium movie experience for the world’s largest screens at a cost that all manner and size of exhibitors can afford. Christie Duo answers the global market demand for a solution that delivers a high performance and financially accessible premium movie experience.

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Christie MicroTiles Stop Audiences in Their Tracks at Cinemas Guzzo

Two Christie® MicroTiles® displays are stopping moviegoers in their tracks when they walk into the Cinemas Guzzo IMAX® theater lobby at the Mega Plex Marché Central 18 in Montreal. Les Cinémas Guzzo (“Guzzo”), one of Canada’s leading independent chains and the largest privately owned cinema chain in Quebec, has more than 151 screens in 12 theater complexes.

The eye-catching displays – one in a 6 high by 11 wide archway, and the other centered just past the archway in a 3 wide by 6 high array – draw audiences into the theater itself with captivating content produced by Arsenal Media, who specialize in digital content creation and concept development with Christie MicroTiles. Once customers walk under the arch, the interior Christie MicroTiles wall greets them with a large movie poster with movie trailers playing inside the poster.

Everyone Loves the Christie MicroTiles Display
Vincenzo Guzzo, executive vice president, Cinemas Guzzo, was immediately impressed with Christie MicroTiles.

“I saw them for the first time at CinemaCon 2011 and I had never seen something so bright, crisp and sharp – and those are the most important things for me,” he said. “Arsenal Media produced some very interesting and complex content that runs on the MicroTiles. Everyone loves it and, in particular, the younger crowd who has said it’s really cool. The MicroTiles makes a lot of people just stop and take a minute to look at the whole display. Once they walk through the arch, they stop and stare again at the movie trailers playing inside the movie poster.

“The Christie MicroTiles, out of all comparable products, are probably the best because not only are they so bright and crisp, they can they be built into irregular shapes and are practically seamless.”

For visually appealing displays, Christie lobby advertising solutions – including Christie MicroTiles – offer high brightness, high-resolution technology that captivates audiences with lifelike, vibrant colors. Combining the strengths of both DLP® and LED technology, Christie MicroTiles can reproduce 115 percent of the NTSC color gamut and exceed standard LCD flat panel color output by more than 50 percent. Christie MicroTiles automatically self-calibrate for color and brightness with built-in sensors monitoring each LED’s performance. Throughout the life of the display, each tile detects its neighbor and adjusts its image to optimize the overall presentation.

Integrator and Content Provider Contribute to Success of Project
“Our company did the consultation for the construction and electrical work necessary, plus the actual installation and calibration of the MicroTiles,” said J.P. Berardini, branch manager, Genesis Integration, Inc. “Guzzo wanted an archway because they want moviegoers to feel like they are walking into ‘an experience,’ not just a movie theater. Genesis helped create a 3D-like experience with both the archway and the interior array and it works because of the MicroTiles.”

“This installation is a perfect fit from both a shape and strategic perspective,” said Angela Tanzi, vice president of operations, Arsenal Media. “We supported the configuration concept by leveraging shape and creating content that generated a very impactful point of focus for the arch. When customers enter the GUZZO-IMAX theater, they recognize right away that they’re up for an enhanced visual and cinematic experience.”

In November 2011, Les Cinémas Guzzo (“Guzzo”) announced that all its screens, support and services were converting to digital with Christie. The contract includes the Christie CP2000ZX, Christie CP2000-SB, Christie CP2210, Christie CP2220, and Christie CP2230 projectors. The agreement also includes the upgrading of 27 screens to the Christie CP4220 and Christie CP4230 4K projectors. The conversion will be completed in the spring of 2012.

Christie MicroTiles and Christie Spyder X20 Reach the Summit at History Colorado Center

The breathtaking majesty of the Rocky Mountains is featured at the History Colorado Center (HCC) in Denver on a 134-unit Christie® MicroTiles® array designed to emulate the jagged peaks of the famous mountain range, complete with spectacular video footage. The HCC, which celebrated its grand opening recently, wanted a large, expressive statement characterizing the history of the picturesque state while redefining the museum with relevant and engaging content.

“The HCC wanted a dazzling display in their atrium,” said Howard Steele, director, Technology Plus, the project’s consultant. “The atrium is very bright and only a 30K lumen projector would even begin to display images in that strong light, but that created issues with where to place the projector and exhaust.”

Ed Nichols, president and CEO, Colorado History Museum, agreed. “We had a wall in our atrium begging for a major media treatment because there was a visitor orientation problem. We thought of projectors but the architect introduced the museum to the Christie MicroTiles. As our staff contemplated the possibilities with a MicroTiles wall, we were intrigued with the idea of letting the wall tell the museum’s story to its visitors.

“The Museum also liked MicroTiles’ flexibility: they are high resolution, high visibility in bright light at different angles and distances. We wanted rear projection and a product that would be financially sustainable. The tiles have a long lifespan, which means a low cost of ownership.”

Christie MicroTiles are perfect for color matching and self-calibration according to Craig Shonka, project manager for AVI-SPL, project integrator. The first plan for using the MicroTiles was installing three simple, yet attractive ribbons running down the wall.

“It was Randy Pagnan of RP Visuals who made the mounting support brackets for the design we went with– which really made it all come together and align properly,” added Steele.

“The atrium is very big and full of daylight pouring in – especially from the south facing glass wall and the skylights,” said Stephanie Stewart, project manager, Richard Lewis Media Group. “When the museum saw the color saturation of the Christie MicroTiles, they went crazy; they loved how beautifully bright and crisp the images are – and so do we. The MicroTiles fit perfectly with what the museum is trying to say.”

Driving the content is the Christie Spyder X20 video processor. A versatile, hardware-based video processor combined with the flexibility of a universal routing switcher, the Christie Spyder X20’s integrated source monitoring allows for simultaneous, real-time, full-frame-rate monitoring of all inputs.

“We also have the option of reconfiguring the wall if we want to change things up or even growing the wall, and, in the end, we have great products (Christie MicroTiles and Spyder) that are running consistently,” continued Stewart. “This project was huge and both an artistic and technical challenge, but that made it exciting. The team that Kevin Barlow (Senior Director, Control Rooms, Christie) put together did a fantastic job. Ken Hartling (Western Regional Sales Manager, Control Rooms, Christie) was so helpful and it was terrific to work with Christie. The entire Christie team kept the project going smoothly; they were always solid and got us what we needed when we needed it.”

Dan Waltens, director of operations, AVI-SPL, said the project went smoothly. “Having worked with Christie in the past, we had that level of comfort when working on a project of this scope. Christie knew every detail, was involved in the project meetings so they understood what the HCC was trying to accomplish, and gave appropriate advice – that was key. The beauty of Christie MicroTiles is that you can access the power supply from the front as well as the back.”

Hartling said the Christie MicroTiles and Christie Spyder installation is “… one of the most extraordinarily complex projects I’ve ever been a part of and one of the most impressive installations I’ve seen. It’s eye-catching, creative and mind-blowing.”

“What we have is so different because a high-tech array in the atrium is an immediate signal to visitors that this is not a typical state history museum,” concluded Nichols. “The Christie MicroTiles array captures the magnificence of the Colorado landscape and furthers our mission in a financially sustainable manner.”

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Related Topics: Digital Signage, News, Projectors, Video |

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