A virtual press conference from Sound & Video Contractor

Archive by Mario Almonte

Christie Provides ShowEast Attendees with Single Source for all Digital Cinema and Signage Products, Services, and Financing Needs

Christie® pulled out all the stops to help the exhibitor community “Make the Move” to digital cinema excellence through a range of product introductions, technology previews and a five-zone booth providing one-stop shopping for exhibitors at the annual ShowEast conference held October 25 – 28 in Miami, Florida.

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“An increasingly complex exhibition environment, characterized by rapid advancements in technology and expanding choices, provides both opportunities and pitfalls to exhibitors,” said Craig Sholder, vice president, Christie Entertainment Solutions. “Christie’s presence at ShowEast is intended to inspire confidence among exhibitors that we can keep them ahead of the digital cinema curve, by future-proofing their investments.”

Leading the HFR Charge

To support exhibitors wanting to future-proof their investments in anticipation of showing high frame rate (HFR) movies – which are currently being developed by Hollywood’s most powerful directors – Christie has announced a major software upgrade for its Christie Solaria™ Series of digital cinema projectors. Supporting the industry’s efforts to have the most engaging, entertaining content possible and enabling the best delivery system for this HFR content are Christie’s two main goals.
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To these ends, Christie is helping create the standards for 3D HFR movies through formal and informal technology-development alliances with major producers and directors, postproduction facilities, studios and technology partners. On the exhibitor’s front, Christie provides one stop shopping for all the hardware, software and services that enable exhibitors to deliver a filmmaker’s vision in stunning 3D HFR quality.

Helping Customers Improve Their Bottom Lines

In addition to adding HFR capabilities that will deliver audience-attracting cinema content delivery, HFR will also provide exhibitors with new business opportunities that include projection of alternative content such as live sporting events, as well as artistic and cultural presentations, such as concerts and operas.
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This contribution to an exhibitor’s bottom line will be enhanced by Christie’s recently announced Virtual Print Fee (VPF) Program, which is unique in its scale and flexibility, and through improved operations provided by the Christie Avias-TMS™ (see below) and Christie’s Previsto™ HFR technology, embedded in Christie’s Solaria V.2.2 software (see below).

The Five Zones in Christie’s Booth Showcase Choices for Exhibitors

“Visitors to the Christie booth will have the opportunity to experience our entire digital cinema offering, whose scope encompasses financing the move to digital cinema, establishing an affordable and flexible upgrade path towards new formats and technologies, and turnkey service and support for their operations,” said Kathryn Cress, vice president, global and corporate marketing, Christie. “Five zones will amply demonstrate Christie’s commitment to be a trusted, one-stop shop for all exhibitor needs.”

Zone 1 – High Frame Rate Support:
Christie’s Solaria V.2.2 software application will be available soon and includes Christie Previsto™ High Frame Rate (HFR) technology, among other firmware upgrades, which will allow Christie Solaria Series 2 projectors to accept video content at frame rates as high as 48 and 60 frames per second (FPS) per eye in 3D and up to 120 FPS in 2D. The current industry standard is 24 FPS. HFR technology renders fast-moving objects in exceptional detail, boosting the clarity and smoothness of the image. Christie is once again partnering with International Datacasting to show a state-of-the-art demonstration of HFR, utilizing IDC’s Pro Cinema Event Player.

Zone 2 – Projectors, Lamps and Virtual Print Fees (VPF):
One size doesn’t fit all, and in this zone Christie experts will guide exhibitors through the range of Christie Solaria digital cinema projectors, Christie Xenolite lamp options and the details of Christie’s Virtual Print Fee (VPF) Program, which offers unprecedented financing options.

Zone 3 – Network Operations Center:
Christie remote monitoring will be showcased on an award-winning Christie® MicroTiles® display. Visitors can experience a video demonstration of Christie’s state-of-the-art Network Operations Center (NOC) for remote monitoring, maintenance and troubleshooting of digital cinema projection and digital displays. Christie safeguards visual technology displays, keeping them running 24/7/365. The Christie NOC is remotely monitoring more than 50,000 devices at customer locations across North America while also providing the latest in predictive analytics to anticipate and resolve potential technical issues – minimizing theater and lobby downtime.

Zone 4 – Christie Integrated Media Block (IMB) Tech Preview:
Advancing its leadership position in addressing the exhibition industry’s transition to 4K and high frame rate (HFR) projection standards, Christie will preview a fully integrated media block (IMB) solution with 4K and HFR capabilities at ShowEast. Physically integrated into the projector, Christie’s IMB becomes an integral part of the display device, creating a secure, high bandwidth connection that can manage HFR and 4K content without compromising image quality.

Zone 5 – In-Lobby Digital Displays:
Experience what your theater lobby could be with digital signage such as box office, menu boards and engaging interactive video wall displays. This zone, centered on Christie FHD551-X tiled LCD flat panel displays, will showcase how Christie Managed Services will design, build and deploy a digital signage network that’s right for you. Allure Global Solutions, a valued enterprise software solutions partner, will be on hand to demonstrate how Christie and Allure Global support every digital signage project stage, from strategy and content requirements to equipment selection and POS software integration, as well as a synchronized deployment and post deployment strategy. The firms also provide ongoing hardware and software support, maintenance, monitoring and business impact analytics.

Christie Previews Innovative Integrated Media Block (IMB) Solution at ShowEast

Advancing its leadership position in addressing the exhibition industry’s transition to 4K and high frame rate (HFR) projection standards, Christie will preview a fully integrated media block (IMB) solution with 4K and HFR capabilities, designed to meet Digital Cinema Initiatives, LLC (DCI) specifications, at ShowEast.
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Designed and manufactured by Christie, the world’s leading provider of digital cinema projectors, the Christie IMB works with all of Christie’s Solaria™ Series 2 projectors to provide an integrated solution from a single, trusted equipment supplier. A key feature of the Christie IMB is that it utilizes industry-standard, off-the-shelf storage devices, unlike other media blocks that typically require expensive, proprietary storage solutions.
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Also, featuring complete MPEG2 and H.264 support, the Christie IMB allows exhibitors to display a larger variety of alternative and advertising content, fully streamed from the same storage device that holds the packaged cinema content. The complete, all-in-one projection system that results will provide unparalleled value, will be more reliable than third party solutions, and will give exhibitors ultimate confidence in their long-term investment decision.
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“Most current digital projector installations utilize a media block in an external server that is linked by cables to the projector. This creates bandwidth limitations that impact picture quality and inhibit the overall system’s ability to maintain and display video at higher frame rates and increased pixel resolution,” observed Don Shaw, Director, Product Management, Christie Entertainment Solutions. “The Christie IMB overcomes this challenge by physically operating within the projector. It becomes an integral part of the display device, creating a secure connection that can manage the high bandwidth required for HFR and 4K content without compromising image quality.”
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Shaw noted that the IMB design reduces complexity because it eliminates the need for an exhibitor to support varied servers and IMBs currently on the market from different manufacturers, on their different screens. Christie achieves further integration by embedding its Screen Management System – the control interface for the projection system – directly into the IMB.
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“Christie now offers a groundbreaking, single projection solution that converts and delivers packaged feature film content within a secure, DCI-compliant environment, while providing the option to upgrade to full HFR capabilities. And because we also manufacture the projector that forms the keystone of our advanced digital cinema solution, we eliminate compatibility issues that could potentially occur in media blocks from third party suppliers, especially following regular software upgrade cycles,” observed Shaw.
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Designed for Exhibitors by the Engineers That Know Our Projectors Best
The design of Christie’s IMB is grounded in a solid understanding of a projector’s software, thermals, vibrations and internal power supply; the type of knowledge one would expect from the world’s largest sole-source supplier of digital cinema projectors. It comes in three versions to suit your particular needs – a 2K/2D/3D standard frame rate model, that can be easily upgraded to support 2K/2D/3D high frame rates and, beyond that, an all-inclusive upgrade that adds 4K support.
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The Christie IMB, designed to work with all Christie Solaria Series 2K and 4K projectors, plays perfectly with Christie Previsto™ HFR, a technology that enables the upcoming Lord of the Rings prequels and Avatar sequels to be played by exhibitors on single projector systems, exactly as intended by the filmmakers. Choosing a Christie IMB today ensures that, with a simple license key upgrade, an exhibitor is ready when the first HFR feature film, The Hobbit, is released in December 2012.
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For more information on higher frame rates, visit www.higherframerates.com.

Christie Introduces Solaria 2.2 Software Upgrade, Featuring Christie Previsto High Frame Rate Technology, For Stunning 2D and 3D Cinema Presentation

To support exhibitors wanting to future-proof their investments in anticipation of showing high frame rate (HFR) movies – which are currently being developed by Hollywood’s most powerful directors – Christie has announced a powerful software upgrade for its Christie Solaria™ Series of digital cinema projectors.

Christie’s Solaria V.2.2 software application will be available soon and includes Christie Previsto™ High Frame Rate (HFR) technology, among other firmware upgrades, which will allow Christie Solaria Series 2 projectors to accept video content at frame rates as high as 48 and 60 frames per second (FPS). The current industry standard is 24 FPS. HFR technology renders fast-moving objects in exceptional detail, boosting the clarity and smoothness of the image.

Hollywood heavyweights supporting higher frame rates include James Cameron and Peter Jackson. Both have indicated that their new movies, including Cameron’s Avatar 2 & 3, and Jackson’s two-film adaption of J.R.R. Tolkien’s The Hobbit, will be produced in HFR format, and exhibitors will require HFR-capable projectors to screen in theaters. Cameron, a vocal proponent of HFR production, has been touring major industry trade shows around the world, using Christie projectors to illustrate the benefits of higher frame rates, which he says, “will dramatically improve the viewing experience.”

“The transition to a higher frame rate standard is going to happen sooner rather than later, and Christie‘s Previsto HFR technology will protect exhibitors’ long-term investment in their digital cinema projectors,” said Don Shaw, director, Product Management, Christie Entertainment Solutions. “HFR will also provide exhibitors with new business opportunities that include projection of alternative content such as live sporting events, as well as artistic and cultural presentations, such as concerts and operas.”

In support of the transition, Christie also recently announced a historic, five-year agreement with James Cameron’s Lightstorm Entertainment, Inc., to drive research, testing, and development of HFR technology. The two companies will do this by sharing expertise, equipment and intellectual capitals. Christie will also outfit Cameron’s new production facilities that include screening rooms for the next two installments of Avatar. In welcoming the agreement, Cameron praised Christie engineers who, “share the same passion for perfection, for continuously raising the standard of excellence that I do.”

“Christie recognizes the enormous trust exhibitors and partners place in us to provide them with the latest technology, and they also trust Christie to help future-proof their investment,” said Shaw. “The Christie Solaria 2.2 software upgrade reflects our commitment to the exhibition community, to provide our customers and partners with quality products and services that will serve them for the long-term.”

For more information on higher frame rates, visit www.higherframerates.com

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Everything Fresh in Launch of Beauty Brand’s Newly Renovated Flagship Store Featuring Christie Microtiles

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Fresh®, a unique brand within the LVMH Moët Hennessy – Louis Vuitton luxury group, is using multi-sensory experiences in its newly renovated flagship store in New York City, and Christie® MicroTiles® are helping the beauty brand to pioneer new trends in the retail industry by combining old world sensibility with next-generation technology. Two innovative Christie MicroTiles displays complement the store’s four interactive “destinations? to excite the senses of sound, sight, smell, taste, and touch. Ultimately, the MicroTiles’ brilliant colors, sharp images and tactile-friendly surfaces encourage customers to linger and interact.

“We wanted to animate the Fresh brand visually and texturally, and revitalize its core values that reflect an appreciation for tradition, storytelling, and innovation,? commented Fresh founders Lev Glazman and Alina Roytberg. “We really love how Christie MicroTiles blend in perfectly with the architecture of the store and our products – they are not shiny or glossy like more

John Stark Joins Christie to Lead Product Development for Control Rooms and Display Walls

Christie® today announced that John Stark has joined the company in the role of Senior Director of Product Management for Christie’s Collaborative Visual Solutions (CVS) within the Business Products division. Based in Christie’s Cypress office, Mr. Stark will focus on the development of Christie’s industry-leading collaborative visual solutions, including display wall controllers.

Formerly Director of Product Management and Technical Services for Jupiter Systems, Mr. Stark has been responsible for the content and direction of innovative visualization, display and control room products throughout his 20-plus years in the industry. While with Jupiter, he defined and directed the user interfaces for two of that firm’s most successful control room products: the Fusion ControlPoint display wall processor and the Jupiter PixelNet Domain Control software solution.

Previously to Jupiter, he held management positions at Barco Visual Systems, M3i Systems and Matrox Electronics respectively. He is a graduate of McGill University more

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Christie Achieves World’s First 3D High Frame Rate Alternative Content Demo Using Single DLP Projector at IBC 2011 “Big Screen? Event

Christie® used the occasion of the “IBC Big Screen? theater screenings at RAI Amsterdam last week to deliver the world’s first mass-audience demonstration of a 3D High Frame Rate (HFR) D-Cinema system using a single projector – the Christie Solaria™ Series CP2230 projector – in combination with other currently-available components.
“The RealD XL Cinema System and International Datacasting’s SuperFlex® Pro Cinema™ Event Player (PCEP) are available today, along with Christie’s DLP® projectors, providing cinema owners and content owners with the foundation they need to realize new revenue streams from the projection of “alternative content? sporting and theatrical events in 3D HFR,? said Dr. Don Shaw, director, Product Management, Christie Entertainment Solutions.
Content showing the world-famous Cavalia equestrian production company in action was flawlessly projected in 3D at 60 frames per second (FPS) during Dr. Shaw’s “Exhibitor Considerations for High Frame Rate 3D Technology? seminar, using the aforementioned suppliers and more

Paul Salvini, Christie CTO, to Speak on Innovation as Part of Financial Times Conference Panel

Christie® is pleased to announce that Dr. Paul Salvini, its Chief Technology Officer, will be a panelist at the Sept. 23 FT Invest in Canada Conference in Los Angeles. He will be featured on the panel “Business Opportunities in Canada’s Digital Economy? scheduled to begin at 2:35 p.m. PST at the W Hotel (details below).

Bernard Simon, Canada correspondent for the Financial Times, will moderate the panel. In addition to Dr. Salvini, scheduled participants are Kevin Beggs, president of Lionsgate Television Group; Tracey Jennings, Canadian technology information communication and entertainment practice leader, PricewaterhouseCoopers; and Bernard Ward, senior vice president, Worldwide Studios, Activision Publishing Inc.

At the conference, the Financial Times, in partnership with the Government of Canada, will explore Canada’s investment advantages, opportunities, and trends for business and industry.
Christie was chosen to be on the panel based on its innovative leadership among global visual display more

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Fashion Icon Bruce Weber Chooses Christie MicroTiles at New York Fashion Week Launch Party

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The crème de la crème of the fashion world were in New York City for Fashion Week and Christie® MicroTiles® were front and center at iconic photographer and filmmaker Bruce Weber’s launch party on September 8 for Fashion’s Night Out, celebrating his new website (launching October 10) and movie.
Weber, known for his imaginative advertising campaign work with Calvin Klein, Ralph Lauren, Versace and Abercrombie & Fitch, among others, wanted his evocative film to reveal his message with clarity – and Weber chose Christie MicroTiles, with Christie Managed Services assisting with the installation. Surrounded by steel girders, rivets and lighting fixtures – generating an industrial backdrop – the five tall by five wide MicroTiles array (5 feet 4 inches high by 6 feet 4 inches wide) blended stylishly into the architecture, maximizing the impact of the content and providing the color more

Christie in Full Control at ASIS 2011 with Broadest Range of Integrated Video Display Solutions for Monitoring and Surveillance

Christie®, a global leader in visual display solutions, will showcase its broad range of mission critical video display wall solutions purpose-built for the most complex control room environments at ASIS 2011, the world’s most comprehensive educational and networking event in the security industry, September 19 – 22 in Orlando, Florida. Offering the latest generation monitoring and surveillance technologies for all levels of government, Christie display solutions represent the ultimate in 24/7 reliability and security for briefings, monitoring, surveillance, military and emergency operations centers.

The Christie displays at ASIS booth #3873 include a 3 x 2 array of Christie 50? display cubes, featuring the Christie Entero™ LED light engines; a 2 x 2 array of Christie FHD55X-1 flat panel screens driven by four independent inputs; and a 1 x 5 Christie® MicroTiles® display column.

“Display technologies that offer the ultimate in visual performance and reliability is an absolute more

Christie Announces 4K-Resolution Upgrade Program for Christie Series 2 Projectors

Customers Can Quickly Transform Their Christie CP2230 2K Projectors Into 4K-Resolution Powerhouses

Christie® continues to provide exhibitors with the widest range of options with the introduction of the new Christie 4K-resolution (4096 x 2160) upgrade kit. Available immediately for the popular Christie CP2230, the upgrade kit converts a Christie projector from a 2K to a 4K, high-resolution powerhouse. By providing four times the resolution, the upgrade delivers a major increase in image detail.

The kit is quick and easy to install and with it, exhibitors are prepared to screen any 4K content – the industry’s highest current resolution – with their current projectors, thereby future-proofing their investment.

“Since the introduction of the Christie Solaria™ Series CP2230 projector, a large number of exhibitors worldwide have converted their film systems to the CP2230, making it one of the best-selling DLP Cinema® products in history. They did so more

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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