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Christie Acquires Arsenal Media to Expand Digital Signage Solutions Offerings

Christie®, the global leader in visual displays and audio technologies, announced today that it has acquired Montreal-based Arsenal Media Inc., a digital signage agency specializing in experiential installations, interactive content and strategic digital signage installations. Arsenal Media will become Christie Creative Media Services, operating within Christie’s Global Professional Services group.

Sean James, vice president, Global Professional Services, who will oversee this operation, said, “We are committed to better serving our customers with end-to-end digital and experiential installation solutions. Arsenal Media’s expertise in creating award-winning content, supported by a common thread strategy from concept to implementation, will allow Christie to broaden its digital signage capabilities. This acquisition is very timely, given industry participants are increasingly gravitating towards providers with comprehensive offerings.”

Arsenal Media boasts an enviable track record in delivering high impact digital signage and experiential installations that include collaborations with clients such as Viacom, Caterpillar, Nielsen, Cineplex, Morguard, Freeman XP, Chicago Mercantile Exchange, Gemological Institute of America, TAD Associates and the Montreal Convention Center. Past collaborations between Christie and Arsenal Media have included the Miami Dolphins’ BuzzWall™, Sun Life Financial’s branded gesture-based display at the Dolby Theatre, and Christie’s award-winning 24K and 8K lobbies in Cypress, California and Kitchener, Ontario.

As part of the acquisition, Arsenal Media’s co-founder, Denys Lavigne, will join Christie as the senior director, Experience Strategy and Creative Services within Global Professional Services. Speaking about the synergies being created, he said: “We have cultivated an excellent relationship with Christie over the past six years, and this blending of expertise makes for a natural progression for both groups. We share a common passion for exceeding customers’ expectations and, as part of the Christie family, we feel we now have all of the tools to continue delivering next-generation digital signage experiences for our clients.” The only impact to Arsenal Media’s existing client base is they now gain access to a broader scope of services and expertise.

Founded in 1999, Arsenal Media is a creative agency specialized in the development of experiential digital signage projects and innovative interactive installations. Arsenal Media’s comprehensive understanding of the digital signage media blends solid creative and technical skills that help clients define, create and deploy best-of-class digital experiences. Some of Arsenal’s recent projects can be seen on Christie’s YouTube channel.

Kathryn Cress, Christie’s vice president, Global and Corporate Marketing, commented that the acquisition supplements Christie’s existing relationships with digital media partners, who will find in Christie’s Creative Media Services team an additional resource. “I’m confident that Christie’s rental staging, projection mapping and other solution partners will increase their offerings and business when they take advantage of the new, expanded and improved Christie Global Professional Services,” said Cress.

To date, Christie’s digital signage products and solutions have included indoor and outdoor HD LCD flat panels, LED-based MicroTiles® with proven DLP® technology, Christie Spyder image processors, the multi-touch Christie Interactivity Kit and the Christie JumpStart content management system for large-format displays. Complementing these proven products and solutions are services offered by Christie’s Global Professional Services division. Christie can drive projects through to completion from consultation to design and installation by experienced field application engineers. Christie’s Network Operations Center (NOC) provides peace of mind by keeping systems running 24/7 with monitoring and maintenance of digital signage installations. Projects completed by Christie Global Professional Services have included installations for The Walt Disney Company, Barneys New York, and LVMH Moët Hennessy’s Fresh® retail stores.

Christie is committed to creating the world’s best shared experiences through a wide range of visual display and communications options for retail, architectural, digital out of home and corporate environments. Backed by decades of industry experience, award-winning technology and solutions that capture attention, communicate information and deliver experiences, Christie is a one-stop shop for customers, partners, dealers and integrators.

Arsenal Media was advised by Wildon-LJJ Inc. in completing this acquisition.

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Christie Matrix STIM™ WQ Projector Wins Innovator Award in Australia

Christie®, a global visual displays and audio technologies company, is proud to announce that it is the recipient of the 2014 Innovator Award for the Christie Matrix StIM™ WQ 1-chip DLP® projector at the DTC Annual Defence Industry Dinner & Awards Ceremony held on May 30 in Adelaide, South Australia.

Christie Matrix StIM-WQ

The Innovator Award, organized by the Defence Teaming Centre (DTC) – a branch of the Australian Industry & Defence Network – recognizes a company that has invested in research and development to produce innovative products and/or services that have contributed to building the capability of the defence industry in South Australia. The Christie Matrix StIM WQ, which is the world’s brightest, solid state WQXGA simulation projection system, fended off stiff competition from BAE Systems and NewSat to clinch the coveted award.

The award-winning Christie Matrix StIM WQ is a fully integrated projection system designed to address the requirements of today’s most demanding simulation and training applications. Its unique, dual input architecture makes it the only WQXGA simulation projection system available today that displays separate channels for visible light and Infra-Red (IR) spectrum for simulated Night Vision Goggles training. With the ability to separate RGB and IR channel management, the Matrix StIM WQ offers greater system design flexibility, enabling the user to tailor and optimize the system to meet the specific night training requirement.

Another advantage is its ability to composite the two 60Hz RGB inputs to deliver true 120Hz RGB operation. The result is dramatically improved image quality without image artifacts or perceived loss of brightness while maintaining compatibility with current Image Generator technology, and without the need to make changes to the visual database. Designed for 24/7 operation and with a platform rated at 50,000 hours Mean Time Between Failures (MTBF), the Christie Matrix StIM WQ’s rugged design for motion platform use is a durable projection system with no consumables and virtually maintenance-free. This helps to offer a cost-effective solution to lower the cost of ownership in the long run.

Michael Bosworth, general manager, Christie Australia, and Jim Gray, business development manager, Christie Australia, were presented with the Innovator Award during the awards presentation ceremony at the Adelaide Entertainment Centre on May 30. The event was attended by over 400 representatives from Australia’s defence industry, and graced by the Honorable Jay Weatherill, Premier of South Australia.

“This award would not have been possible without the inspiration and hard work from our partners, management and fellow colleagues, for whom I have deep respect, and have worked tirelessly with to ensure that our visual solutions, such as the Christie Matrix StIM WQ, delivers the best visual experience for everyone who uses it,” Bosworth said in his acceptance speech.

Commenting on the win, Lin Yu, vice president, Christie Asia Pacific, said, “We’re very proud and honored to receive the Innovator award, and I would like to thank DTC and the judging panel for their recognition of the capabilities of our Christie Matrix StIM WQ projector. This is a clear testimony of the high quality and performance of Christie’s advanced visual technologies in meeting the needs of the most demanding users and applications.”

Christie’s Book of Transformation Celebrates Projection Mapping Around World

Christie® has published and released The Book of Transformations – a ‘coffee table‘ style book that explores and celebrates how artists and technicians are using powerful projection display technologies to visually transform familiar structures and objects.
The Book of Transformations provides key visuals, core plans and technical details on scores of projection mapping projects done around the world using Christie projectors and complementary enabling technologies. It is available as a free downloadable app across multiple platforms, a PDF file and as a limited release hard copy publication.

Through more than 70 case studies, readers learn how giant office buildings, ancient temples and churches, landmark towers, bridges, performance stages and even athletic playing surfaces have been re-imagined and truly transformed using ‘light paint’ and the creative genius of event producers and artists.

Projection mapping involves creating an accurate, virtual version of a structure, and then using powerful professional-grade projectors to transform the characteristics of that structure using painted light and motion graphics.

Canada’s Parliament Hill Centre Block features Christie's projection mapping

The tablet version of The Book of Transformations includes images, embedded video and detailed narratives of how various structures and surfaces were mapped, recreated in software, and then given entirely new appearances using powerful projected light. The Book of Transformations also traces the history of the art form, provides an extensive primer on how projects are conceived and executed, and looks at the future of the technology and medium.

The free tablet app is available on Apple’s App Store for iPads and Google’s Play Store for Android tablets. A non-interactive PDF is also available free of charge, allowing all the showcases and supporting material to be readily viewed on other tablet devices, as well as PCs and laptops.

The book follows the early 2013 release of Christie’s ‘The Book of Shapes,’ which explored the projects and possibilities of the Christie’s groundbreaking Christie® MicroTiles® modular displays.

Book of Transformations – Designed To Inform and Inspire
“The feedback and marketplace demand for the Book of Shapes was extremely positive, so we started putting the plans together for this new publication even as the first one was being released,” explained Kathryn Cress, vice president, global & corporate marketing, Christie.

“With this new book, we wanted to not only inspire our partners and end-users with what’s possible using our projection technology, but also help explain the process and ingenuity behind some of the truly amazing projection mapping work we’ve seen around the world.”

Bart Kresa of Los Angeles-based BARTKRESA Design inspired the book’s title, having produced stunning visuals at events and installations on several continents. “It’s magic,” said Kresa, “when the audience doesn’t see this as being done with projection … when the audience doesn’t really know how it happens.”
Sorted by vertical categories: Celebrations & Festivals, Corporate, Government, Mega Events, Museums & Entertainment, Promotional & Branded, and Retail & Fashion, the Book of Transformations celebrates projects across several continents.

Featured projection mapping displays include iconic landmarks like the Sydney Opera House, the Eiffel Tower in Paris, St. Basil’s Cathedral domes in Moscow’s Red Square and the La Scala opera house in Milan. There are also Middle East mosques and temples, grain silos along Canada’s St. Lawrence River, and an old courthouse in Chile – all brought to life with projection mapping.

The book also shows how motion graphic artists and technical producers push the boundaries of projection such as in South Korea and Singapore where water vapor has served as the digital canvas. In the U.S. and Spain, new motor vehicles have been tightly wrapped in fabric and magically transformed through multiple projections and the imagination.

The Christie Technology behind Projection Mapping
Christie’s 3-chip DLP® projectors are used around the world for projection mapping. A wide choice of resolutions and brightness levels lets users project rich, evocative displays on almost any structure or surface. Christie’s range of projectors feature up to 35,000 center lumens, and are equipped with either Xenon or mercury illumination, meeting the requirements for applications of any size and budget.

Christie Twist™ technology allows users to warp and edge-blend projected images onto irregular shapes or surfaces, and complicated multi-projector setups are made easy using camera-based systems such as Christie AutoStack™.

To download a copy of The Book of Transformations, tablet users can click here.

Christie Technology Takes Visitors on Spectacular Coast to Coast Visual Journey

Christie® technology is taking people on an unforgettable journey across Canada – without flight delays, congested airports or jetlag. A spectacular new flight simulation ride called Fly Over® Canada launches guests into a thrilling immersive experience including the jagged peaks of the Canadian Rockies, cosmopolitan cities, the rugged East Coast and more via the Christie D4K35603-chip DLP® projector and images produced by Sherpas Cinema.

Christie Projectors are used in Fly Over Canada

Installed at Canada Place in downtown Vancouver, British Columbia, Fly Over Canada also features Uplift, a preshow presentation produced by the award winning Montreal-based Moment Factory using eight Christie DWU675-E 1-chip DLP® projectors.

Christie: The Brightest and the Best Choice
“As we built up the company we started talking to Christie about various aspects of this project. Moment Factory then specified Christie for the preshow projectors so that got us hooked up with the (Christie) DWU670-E projectors,” said Eric Sambell, director, construction &technology, Soaring Attractions.

“After considerable research by the technical and creative team at Soaring Attractions, the owner/operator of Fly Over Canada concluded that Christie was also the clear 4K projector choice for the main ride.

“We chose the Christie D4K3560 projector solution because we needed the brightness and intensity to light a 19-meter diameter surface area. Obviously we needed the brightest projector and as much resolution as we could get,” continued Sambell. “That meant a 4K solution but because it’s a motion ride we needed 60 hertz to avoid motion blur – which led us to the D4K3560.”

The Christie D4K3560 projector is part of the Christie TruLife™ electronics platform offering customers superior image and video quality for the most comfortable and realistic viewing experience.

Christie Steps up and does it Right
“The projector sits out on a perch, which made it a bit of challenge but the installation went smoothly and Christie made sure everything was perfect; they came through with everything right when we needed it. Everyone, from the Christie field application engineers to Geoff Chick (central and western regional sales manager, Canada), really stepped up and made things right.”

The show opened last summer and, according to Sambell, ran at capacity on weekends and well-exceeded expectations in the months that followed. He said people have returned up to ten times and the reaction from people of all ages has been overwhelmingly positive.

Christie DWU675-E1-chip DLP® projectors provide trusted performance, reliability and exceptional image quality. Ideal for small auditoriums, boardrooms, classrooms and houses of worship, the Christie DWU675-E delivers image blending and warping, stacking capabilities and precision color matching for use in either fixed or rental staging applications.

Christie’s 4K Digital Cinema Technologies Light Up Screens at Toronto International Film Festival

Christie®, a world leader in advanced cinema technologies and visual displays, is proud to once again be the official projection partner to the 2014 Toronto International Film Festival® in September. A Festival sponsor for 14 consecutive years, Christie has played an integral role in ushering in the digital age at this renowned showcase for local and international talents. Today, with the help of this partnership, more than 99 percent of all Festival entries are screened digitally, with an increasing number in 4K, sharpening the shared experience between filmmaker and audience.

TIFF Bell Lighthouse Photo Credit: Charles Leonio/WireImage

The Toronto International Film Festival is recognized as the largest public festival in the world and one of the most prestigious venues for emerging artists. It screens close to 400 films from 60+ countries, from blockbusters to small independents and documentaries at every level, with nearly half the films making their world premiere. Last year’s People’s Choice Award winner, 12 Years a Slave, the powerful British-American historical drama from director Steve McQueen, went on to receive nine Academy Award® nominations, win “Best Motion Picture of the Year,” as well as a Best Supporting Actress award for its breakout star, Lupita Nyong’o. Other past favorites that premiered at the Festival and went on to international acclaim, including winning Oscars and Golden Globe awards, were Argo, Slum Dog Millionaire, and Silver Linings Playbook.

“Christie has been a true partner in every sense of the word. Its digital cinema projectors were among the first to be used at the Festival, helping us to demonstrate the exceptional power of this technology to reignite the excitement of the collective movie-going experience,” said Diane Cappelletto, TIFF’s director of technical production services. “The future is 4K and, as Digital Projection Partner, Christie continues to raise the bar of cinema excellence, increasing its 4K presence to more accurately present the filmmakers’ visions.”

A variety of Christie technologies will be used throughout the Festival venues, including the Christie Solaria Series 4K and 2K DLP Cinema® projectors, the Christie HD10K-M projector with dual HD-SDI input module, and six Christie CineIPM 2K digital cinema image processors. Reflecting the Festival’s move to 4K-resolution screenings, Christie’s sponsorship features 4K projections at Roy Thomson Hall, Ryerson Theatre, The Elgin Theatre’s Visa Screening Room, and Princess of Wales Theatre. Christie’s 4K projection technology is also installed at TIFF Bell Lightbox.

“Digital cinema is all about creating pristine, high resolution images that help filmmakers get closer than ever before to their audiences,” said Kathryn Cress, vice president, global and corporate marketing, Christie. “Christie has been a leading advocate for 4K technology, and TIFF’s impact in this arena is indisputable, with a programming team that ensures the best and largest variety of films, talent and emerging stars make their mark here.”

“Christie is committed to strengthening its leadership role in digital technology on the world stage,” said John Hallman, Christie’s director of Canadian sales. “It is a great privilege to partner with TIFF and help the next generation of filmmakers, as well as many of its current masters, share their vision with an international audience.”

Christie’s visual technologies are part of many leading film festivals around the globe, including Cannes International Film Festival, May 14-25, and the Shanghai International Film Festival June 14-22.

Read about Christie’s 2013 involvement with the Festival at www.christiedigital.com/TIFF13 and watch the video. Information on the company’s 2014 sponsorship will be available starting in July.

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Moody Gardens Chooses D3D Cinema and Christie for 4K 3D Giant Screen 6P Laser Projection System

Christie® and D3D Cinema are pleased to announce that the world’s first museum-based 4K 3D giant screen 6P laser projection system will be installed and premiering at Moody Gardens MG3D Cinema in Q4 2014. The system design and configuration will further distinguish the Moody Gardens MG3D Theater as one of the world’s most premier cinema venues.

“This is the game-changing milestone that the museum giant screen industry has longed to achieve for many years,” said Don Kempf, president and founder of D3D Cinema. “Moody Gardens’ audiences will be the first in the world to have a 6P giant screen laser experience, unarguably the future of cinema presentation. The DCI and DIGSS-compliant Christie laser solution, coupled with 6P glasses technology, will be unparalleled in terms of image quality. D3D has always been committed to designing first-rate giant screen solutions that are built on a more economically viable business model. It’s a great thrill to be able to achieve this goal AND be first to market with such a premium solution.”

John Zendt, CEO of Moody Gardens agrees. “D3D Cinema has proven time and again that they can deliver the goods first, better and more efficiently. We thoroughly researched all known laser options and the D3D/Christie solution beats the competition across the board – including, significantly, the price. We’ll own this laser system outright, which is important to us, saving significant operating dollars over the life of the laser modules. We’re really proud to have our theater represented as a pioneer in digital cinema and invite all museum executives to visit for a demonstration.”

Christie 4K 6PLaser Digital Projection System

The upgrade will replace Moody Gardens’ existing 4K xenon system with a state-of-the-art pair of Christie 4K laser projection heads, a 6P modular laser light farm with fiber optic delivery, Christie 4K 3D high-bitrate server, new giant screen 6P laser glasses, and a new premium white screen. “Our 6P laser design is a huge step forward for the industry,” said Don Shaw, senior director, Entertainment Solutions, Christie. “This particular system is designed to achieve up to 14-foot lamberts onscreen in 3D, far exceeding any ‘ultra-bright’ industry standards. Our non-flashing 6P architecture is by far the most light-efficient 3D technology on the market, providing incredible brightness, enhanced color gamut and a remarkable contrast ratio. On a speckle-free premium white screen, Moody Gardens will deliver a peerless cinematic presentation to their audience. It’s a real feather in our cap to have Moody Gardens as a flagship theater.”

This latest collaboration between D3D and Moody Gardens builds on a longstanding partnership. In January 2011, D3D and Moody co-hosted the first annual Digital Cinema Symposium, showcasing 4K projection technology on a giant screen for the first time, including the first 4K vs. 70mm split screen shootout. The following year, at the 2012 Digital Cinema Symposium, D3D showcased the first 4K 3D demonstration, 11.1 3D audio, high frame rate 3D as well as a prototype laser on a giant screen, all industry firsts. The 2012 event was a milestone, marking the first time that industry professionals overwhelmingly acknowledged a digital presentation exceeded the quality of a 70mm film in a side-by-side comparison. A case study was recently published by D3D & Moody Gardens illustrating the financial benefits and qualitative success of digital presentation and rebranding.

Moody Gardens’ marks the first giant screen laser deal of many for D3D and Christie. “Lasers raise the bar,” adds Kempf. “After Moody Gardens, our first laser dome system is around the corner, which will save our dome clients hundreds of thousands in operating costs per year. The giant screen industry is about to look quite a bit brighter!”

Christie Mirage 4K Projector Screens Trumbull’s ‘UFOTOG’ in 3D 4K at 120 FPS

Filmmaker and Visual Effects legend Douglas Trumbull is partnering with Christie® on May 11 to premiere UFOTOG, a dramatic 10-minute experimental sci-fi story about a lone man attempting to photograph UFOs. Directed by Trumbull and created in 4K 3D at 120 frames per second (fps), the short film will be screened on a Christie® Mirage 4K35, the world’s first and only 4K DLP® resolution projector running at a true 120Hz, at the Seattle Cinerama Theater’s 2nd Annual Sci-Fi Film Festival.

“By using the latest technological advances in a smaller, less expensive space I can create and shoot live action content in a virtual environment at an actual 120Hz at full 4K resolution,” said Douglas Trumbull. “This ensures that the film will have the intended impact of an immersive, action 3D experience that can only be achieved on a Christie Mirage 4K at a true 4K 120Hz playback rate for a special venue or advanced immersive theatrical environment.”

Filmmaker Douglas Trumbull screening UFOTOG

With UFOTOG, Trumbull will demonstrate his ground-breaking MAGI process, which explores a new cinematic language that invites the audience to experience a powerful sense of immersion and impact that is not possible using conventional 24 fps or 3D standards.

“With Trumbull’s vision and process, he is taking the audience experience to an entirely new immersive story-telling level, beyond anything ever seen in the cinema world,” said Larry Paul, senior director, technology and visualization solutions, at Christie. “In fact, the use of the Christie Mirage 4K35 DLP® projector is the first screening of its kind showing in true 120Hz.”

The Christie Mirage 4K series (4K24 and 4K35)
The Mirage product line offers significant benefits to the global business and visualization markets, including theme parks, special events and custom theaters that rely on both 3D and single or multiple channel immersive displays, but it can also be used in filmmaking and post production for reviewing 4K shots from 24 to 120 fps at a full 4K resolution. The Christie Mirage 4K projectors provide outstanding flexibility in brightness from 10,000 to 35,000 lumens, a variety of input options including DisplayPort, HDMI and DVI and built-in Christie Twist™ for curved screens and blended array visualization applications.

Christie Powers World Premiere of ‘X-Men’ at the Jacob Javits Convention Center

Christie® has been selected by preferred partner Digital Media Systems (DMS) to provide the 3D digital cinema projection technology for the world premiere of 20th Century Fox’s film X-Men: Days of Future Past on Saturday, May 10. DMS will transform the River Pavilion at the Jacob Javits Convention Center into a state-of-the-art, fully equipped theater to screen the highly anticipated X-Men sequel, with two Christie Solaria® Series digital cinema projectors lighting up a 26-foot by 62-foot screen with bright, vivid images and 4K resolution.

Directed by Bryan Singer, X-Men: Days of Future Past is the seventh motion picture in the X-Men series and boasts an impressive cast, including Hugh Jackman, Jennifer Lawrence, Halle Berry, and Matthew Vaughn. The world premiere will be a star-studded extravaganza with the red carpet and audience featuring some of the film’s stars, other A-list celebrities, and nearly 1,500 additional viewers.

X-Men: Days of Future Past

20th Century Fox chose Digital Media Systems, its primary East Coast projection and sound team, to provide the technical support, integration, and installation for the film’s debut. A preferred Christie partner, Digital Media System’s long-standing relationship with Christie gave it complete confidence in installing Christie Solaria Series projectors to bring X-Men to life on the big screen with stunning 3D visuals.

“The River Pavilion presents a challenging layout for the event, as all of the equipment, including seats, projection, drapes, and sound systems, needed to be brought in to create as close to a theater auditorium experience as possible. In selecting the projection system, we knew we could count on Christie’s powerful technology to come through for us,” said Gregg Paliotta, president and owner of Digital Media Systems. “With the projection booth over 140 feet away from the screen, Christie Solaria projectors will light up the screen flawlessly with sharp, vivid 3D images to capture every action-packed minute.”

“We are pleased that Digital Media Systems trusted Christie to fully immerse the audience in the 3D world of the X-men,” said Kathryn Cress, vice president, global & corporate marketing, Christie. “Movie premieres are a great opportunity for Christie to showcase its superior digital cinema technology, and we are confident that our projectors will provide the reliability and flawless visual quality that is needed at such a high profile event.”

In order to provide the high brightness, high resolution, and rich saturated colors needed for the premiere, Digital Media Systems will converge the light from two 4K Christie Solaria Series CP4230 projectors to produce seamless 3D images on the giant screen. This superior 4K projection solution features the Christie 4K+4 advantage, which includes maximum performance for 3D and Christie Pixel Track™ technology for optimum image quality.

Christie Projectors Used to Reach Out to Voters During India’s General Elections

Christie® visual technology has been selected to help maximize the reach to potential voters across India in the current massive “digital” electoral campaign rolled out during the country’s ongoing general elections, which takes place from April 7 to May 12, 2014.

Extensively “driven by visual technology,” the general elections will see more than 814 million Indian voters casting their ballots to elect a new parliament. Close to 200 Christie Roadster HD14K-M and Roadster HD20K-J 3-chip DLP® projectors have been used by the Bharatiya Janata Party (BJP) at more than 400 locations nationwide with the plan of having close to 2,000 events in total. The projectors are used to display holographic images of BJP candidate Shri Narendra Modi at election rallies, where he addresses multiple audiences at scheduled locations simultaneously across India. This is the largest deployment of Christie projectors for a single event in India to date.

Engineered specifically to produce unbelievably bright images with stunning detail and depth of color, the Christie Roadster Series delivers pure power with purpose-built features. Designed with built-in handles, an improved airflow system and multiple rigging points, these powerhouse projectors stack up against the rigors and stress of rental/staging, making them the ideal choice for deployment during this staggering electoral campaign.

These compact projectors feature HD resolution and a variable contrast ratio of 1600–2500:1 for brilliantly crisp, detailed images. Equipped with DLP® technology, high-quality optics and 10-bit image processing, the Christie Roadster Series delivers crisp, clean images with perfect color saturation and spectacular video. Coupled with other benefits such as low cost of operation and ease of use, the Christie Roadster Series is undoubtedly the de-facto standard for rental/staging. The reliability and durability of these projectors make them ideal for delivering consistent, repeatable performance with no down time for the most demanding users to create fully immersive visual experiences.

“We’re honored to be part of the excitement during the Indian general elections period where so many of our projectors are deployed at such a grand scale for the first time in India by one of the major political parties for its enormous electoral campaign,” said Ken Wheatley, director of sales, Christie Asia Pacific. “The Christie Roadster Series projectors are known for their unparalleled performance and reliability, and we’re pleased that they are actively and innovatively used in these massive events that effectively showcase how the power of advanced visual technologies can bring people together to create and share experiences.”

UK-based Musion Das Hologram is responsible for consulting, designing and managing these holographic election addresses made by the veteran politician. The 3D holographic projection has been made possible by Musion’s advanced hologram technology using its proprietary Eyeliner™ system. Speeches are filmed and broadcast live via a satellite uplink to the fixed or mobile stages (30-feet by 30-feet) at each day’s events. The 3D lifelike holographic-type displays of the politician are projected at each location using a Christie projector mounted high above the stage to stream visuals to the bounce screen, which reflects the image on the stage. The stage holds the Eyeliner screen which is made of a unique and patented film that delivers the 3D illusion.

The team from BJP’s headquarters is able to view exactly what is being broadcast at any given time, as images are beamed back to the HQ from the various venues and simultaneously displayed on a massive screen. In addition, the vehicles housing the mobile stages, as well as fixed stages are designed and built by Musion. It also trained over 200 installation crews in setting up and using all the equipment deployed at all locations.

“We chose to partner with Christie on Shri Narendra Modi’s 2014 election project due to their market-leading levels of performance, service and reliability. With 200 event teams clocking up tens of thousands of miles throughout the 45-day election, Christie’s Roadster HD14K and HD20K projectors are the perfect choice offering excellent performance with the robust reliability needed,” said Giovanni Palma, director, Musion Das Hologram Ltd. “The combination of Musion Das Hologram products for holographic systems and Christie’s projectors delivers a stunning level of clarity that is amazing millions of people each night of the campaign.”

The results are breathtaking, highly realistic visuals that have since become a hit with supporters in various parts of India throughout the voting period. Spectators at various rallies have described the visual experience as “ecstatic” because the 40-foot by 40-foot by 35-foot holographic projections of Shri Modi are so real that it makes them feel he is standing in front of them.

Shri Modi had successfully worked with both Musion and Christie’s visual solutions for the first time during his 2012 Gujarat assembly election campaigns. This innovative move through which Shri Modi’s speech was broadcast simultaneously at 53 locations across 26 cities in Gujarat has earned a place in the Guinness Book of World Records. Now, with a planned outreach of close to 2,000 events in total, Shri Modi is all set to break his own record.

“The Christie brand has been firmly established in India over the years following several successful projects such as the recent Lusofonia Games and Gujarat assembly election campaigns in 2012,” said Lin Yu, vice president, Christie Asia Pacific. “We’re happy and proud that Christie’s visual solutions have been once again selected for India’s general elections and I’m confident that our solutions will meet the needs of everyone who use them.”

Christie MicroTiles and Christie Spyder X20 Promote Michigan State University’s Basketball Program

The Michigan State University Spartans are using Christie® MicroTiles® and a Christie Spyder X20 to promote its powerful men’s basketball program to potential recruits as well as current players and fans. Integrated Design Solutions (IDS) and BlueWater Technologies created the magnificent 30-foot wide by 5-foot tall Christie MicroTiles visual display wall in a corridor of the Berkowitz Athletic Complex, home of Spartans basketball.

With athletic recruiting a highly competitive endeavor, the Spartans wanted something extra to bring the best prospects to their program. The plan was to install a video wall – but not just any video wall – into the long, narrow corridor 20 feet above the basketball court leading into the athletic complex. LCD flat panels were the first choice but the school was concerned about the quality of the images that would show on the display – especially when viewed close up.

“There are several trophies at the end of the corridor, including two men’s NCAA championship trophies, but the college wanted to be able customize the experience for visitors. Coach Izzo and his staff are well known and respected and the school wanted a digital display system to highlight that and the successful history of the program. They wanted to show off what Michigan State does and can do for potential recruits,” said Dean Harris CTS, designer technology services, Integrated Design Solutions.

Christie MicroTiles at Michigan State

The school was also concerned about the larger bezels of flat panels interfering with the cohesiveness of the display they wanted. Familiar with Christie MicroTiles, Harris had some MicroTiles’ samples brought in.

“We took the MicroTiles demo out to the coaches, the athletic director and others at MSU,” explained Harris. “They said, ‘if we are going to do this, we have to have the right product so the content will be crystal-clear up close.’ The visuals on the MicroTiles are very sharp even when you stand just a few inches away from them. Everyone’s reaction was ‘Wow!’ We blew them away. It was the tiny seams, the clarity of the images, the fact that they are serviceable from the front – the MicroTiles just looked stunning and did exactly what they wanted – they were the right choice.”

Located two feet off the floor and fitted into the wall, the Christie MicroTiles video wall comprises 110 tiles in a 22-unit wide by 5-units tall array and – using a Christie-designed pedestal – seamlessly blends into the architecture.

“The MicroTiles wall is located in a dark and narrow entry corridor that leads to a brightly lit rotunda. One of our architects explained that ‘this corridor was designed to replicate the feeling of a student athlete walking through the player’s tunnel into an arena. The vivid content on the MicroTiles wall draws your attention as you walk down the corridor that ends at a large trophy display in the rotunda.’ It is rather impressive,” said Harris.

“There is quite a lot of talk around campus about having to go see the new video wall at the Berkowitz complex. We’re also hearing that other MSU departments would like to have one, too.”

Christie Spyder X20 Manages and Controls Content

To complete the project, the school needed a powerful video processor to do full justice to the content – which is where the Christie Spyder X20 came in. The school’s video production department produces a variety of branded content with one highlight being a line of past coaches that includes their history at the touch of a button while game days include satellite feeds and other MSU-branded content.

“Bob Christopher (central regional manager, Christie) recommended the Spyder X20 and we, in-turn, recommended it to the school; it became part of the whole design project. It was the best fit for the MicroTiles wall,” Harris concluded. “Working with Bob, and Christie as a whole, has been great. I would do it again.”

Christie MicroTiles bright, color-rich and flawless images are the perfect digital technology for creating impressive displays in university and college lobbies, auditoriums and athletic facilities. Several higher education institutions – including the James B. Hunt Jr. Library at the North Carolina State University and Texas Tech University – are benefiting from Christie MicroTiles video walls.

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