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Archive by Mario Almonte

Christie Unveils World’s First Commercial Laser Projection System in Shanghai

Christie®, the industry-preferred brand in the digital cinema projection market, today announced the unveiling of the world’s first commercial pure laser projection system installed at the prestigious Shanghai Film Art Center on June 13, 2014.

The Shanghai Film Art Center, the first cineplex to be built in China, has just installed the Oriental Mega Screen and is equipped with state-of-the-art equipment and amenities. The installation of Christie’s laser projection system at this facility is a clear indication that high-brightness laser projection technology is officially ready to enter commercial operations. Having successfully demonstrated high powered laser projection systems at numerous industry events for the past two years, including the world’s first commercial laser engagement in 2013, Christie has once again accomplished the pioneering feat of placing this groundbreaking projection technology permanently within the reach of the mass audience.

Don Shaw next to Christie Laser Digital Projector

Laser Projection Redefines 3D Cinema
As the pioneer and leader in laser projection technology, Christie is in constant pursuit of maximum brightness and the most realistic color reproduction. Through continuous research and innovation, Christie’s industry-leading products and solutions have time and again captivated and amazed audiences around the world, and constantly elevate the audiovisual experience to new heights. Christie laser projectors will provide industry-leading brightness of up to 72,000 lumens per projector head, wider color gamut capabilities, higher contrast, and dramatically reduced maintenance requirements, resulting in a better experience for all applications.

With a maximum brightness of up to 72,000 lumens, Christie’s laser technology has achieved an astounding breakthrough, which completely shattered its previous record of 34,000 lumens using conventional xenon lamp technology. Not only does this greatly increase the brightness when viewing 3D content, it also further pushes the capability of high quality visuals and art forms to new heights and restores cinematic colors to its intended realism and brilliance.

One of the biggest advantages of Christie’s laser projection system is its scalable and upgradable architecture, which allows users to precisely select the amount of laser light needed for their screen, with the capability to simply add more laser modules in the future if they wish to increase the brightness. Moreover, using the industry-proven Christie Duo system, there is no practical limit to the amount of light that can be put on a cinema screen. For maximum reliability, Christie’s laser system features integrated cooling in each laser module to provide the right amount of cooling for the lasers that are in use.

Shanghai Film Art Center celebrates installation of Christie laser digital projector

If the mechanical cooling components in one module experience a failure, then only that module goes dark, but the movie can still play very brightly with the light from other modules. Competitive architectures feature a single cooling unit, which represents a high risk, single-point of failure for the entire system.

Smooth Installation of World’s First Commercial Laser Projector
The process of installing the world’s first commercial 4K laser projection system in Hall 1 of the Shanghai Film Art Center by Christie’s highly-proficient technical personnel has been smooth sailing. Boasting a brightness of 60,000 lumens, a contrast ratio of 3000:1, and a 1.4 gain high uniformity white screen measuring 23 meters in width, these technologies are set to deliver an unprecedented and ultimate visual experience for the audience. Christie is on track in setting a new record in the global film industry with the installation of this cutting edge laser projection system.

“As a pioneer in the visual display industry, Christie prides itself in the pursuit of achieving the highest in brightness and achieving the most realistic color reproduction,” said Don Shaw, senior director, Product Management, Christie.

“With our rich experience in the field of laser research and development, and having conducted a number of professional and commercial laser demos, Christie is able to deliver full-fledged laser technology at the Shanghai Film Art Center. The installation has been exceptionally smooth due to our longstanding expertise and practical experience in laser projection technology.”

Christie is the world’s first visual technologies company to receive the US FDA approval of variance allowing the sale of laser projectors for use in a cinema.

Christie Leads the Way in Commercial Laser Projection
The event at the Shanghai Film Art Center showcases the capabilities of Christie’s 4K laser projection system in displaying spectacular images that redefine the cinematic experience. From the gleaming bodywork of the hottest automobiles to flying sparks from chainsaw-wielding workers, the minute details on an owl’s feathers to soaring grains of sand generated from swift motions of a shark, the crystal-clear waters of natural landscapes to glimmering lights from multiple windows of a New York skyline at night, Christie’s laser projection system elevates stunning and lifelike visuals to a whole new level.

Guests who attended the event are not just enthralled by this unprecedented visual experience, they are also convinced that this installation marks a new milestone in cinema projection technologies. At the same time, they look forward to enjoying these breathtaking visuals at more theaters in China. The gala event concluded on a high note with the special preview of the Hollywood blockbuster film Godzilla.

“We are very proud to install and showcase the superiority and brilliance of the world’s first commercial laser projection system,” said Lin Yu, vice president, Christie Asia Pacific. “This revolutionary projector system will show how 3D light levels, color fidelity, image uniformity, viewing comfort, and a sense of immersion can be vastly improved, versus the conventional 3D systems found in cinemas around the world today. This heralds a new chapter in the milestones of global film technology and reinforces Christie’s position as the leader in ushering commercial theaters into a new era of high-brightness laser projection.”

Christie Delivers Visual Display Technologies at InfoComm

Christie® is showcasing the widest range of visual display solutions at InfoComm 2014 at the Las Vegas Convention Center June 1820. A trusted market leader celebrating 85 years of experience and an InfoComm Gold Sponsor, Christie is introducing new laser phosphor 1-chip DLP® projectors, new LED tiles and LCD panels, the new Roadie 4K25 and 4K35, and a new Christie LX1750 3LCD projector for fixed installations, rental and staging, education, business, government and industry, sports and entertainment, houses of worship, meetings and events, and hospitality.

Christie products featured at InfoComm 2014

“Christie is a total solutions provider and it’s all about providing customers with the ultimate peace of mind; knowing that calling Christie means ‘problem solved!’” said Kathryn Cress, vice president, global and corporate marketing, Christie. “Christie solutions offer exceptional performance and reliability. They help customers create the world’s best shared experiences, visually and audibly, using the broadest range of collaborative tools available today.”

At InfoComm, Christie’s all-inclusive solutions will be highlighted in seven distinct zones.

Zone 1
Large, curved Christie® Velvet™ LED display with content managed by the Christie Spyder X20.

Zone 2
Christie 4K zone features blending of two Christie 4K25 3-chip DLP® projectors and two stacked Christie Roadie 4K35 3-chip DLP® projectors with content managed by a Christie Spyder X20.

Zone 3
Christie Brio Family of collaboration tools, introducing the new Christie Brio Team. Zone 3 also showcases the new Christie 84-inch Quad HD, Christie FHD651-T touch panels and the Christie Q Series, which will be using the new Christie One Mount.

Zone 4
Control Room display with stacked Christie Entero HB 70-inch HD front access display cubes, Christie Phoenix™, Christie JumpStart and Christie FHD552-X 55-inch ultra-narrow bezel LCD flat panels.

Zone 5
Christie Spyder image processing display solutions and a selection of Christie M Series 3-chip DLP® projectors, the Christie LWU501i and Christie Q Series.

Zone 6
The Projection Mapping zone includes the recently released Book of Transformations showcasing examples from all over the world. The display will be using Christie HD14K-M 3-chip DLP® projectors. The Christie Interactive Design Studio – 3D, interactive projection mapping display will feature Christie G Series projectors and Christie® MicroTiles®.

Zone 7
Interactive/Bulb-Free displays with the new laser-phosphor GS Series, Christie One Mount, Christie MicroTiles using Christie Interactivity Kit, and touch LCD panels.

Zones will include the following new solutions:

Christie GS Series Laser Phosphor Projectors
Christie is expanding its G Series projection family to include solid state illumination in WXGA (DWX555-GS), HD (DHD555-GS) and WUXGA (DWU555-GS) resolutions. Using 1-chip DLP® and a laser phosphor illumination system, the Christie GS Series provides an astonishing 20,000 hours of lamp-less operation and recommended for fixed installations where high resolution applications are required, such as boardrooms, higher education, houses of worship, and smaller entertainment venues.

Christie Velvet
Christie expands its line of tiled displays with the introduction of Christie Velvet high resolution indoor LED tiles that provide high image quality and are seamless to integrate. The new, smart design LED tiles are available in various sizes and can be built-to-order in 1.875 mm, 2.5 mm, 3 mm and 4 mm pixel pitches. With wide-viewing angles and exceptional image clarity, the tiles are suitable for indoor video wall applications, such as retail, hospitality, corporate lobbies and control rooms. Built for 24/7/365 use and backed by industry-leading warranty and trusted pre/post sales service, the high performance LED tiles can be used with Christie’s image processing and content management software.

Christie FHQ841-T 84-inch UHD LCD Panel

The new 84-inch “plug and play” Christie FHQ841-T multi-touch UHD LCD panel features 3820 x 2160 resolution, anti-glare glass and 10 simultaneous touch points. For customers and integrators who want a single source provider to meet all of its products and service needs, Christie offers a wide selection of displays that can be bundled with options such as Christie Brio integrated collaboration system, enhanced service plans and on-site support.

Christie FHD552-X 55-inch LCD Panel
Christie’s 55-inch ultra-narrow bezel LCD panel features a reduction in tiled space by 35 percent to just 3.5 mm between screens for a minimal loss of content. The Christie FHD552-X tiled display wall has full high-definition resolution, high pixel density and a LED-backlit screen. Images look sharp at any distance, with controlled brightness suitable for a variety of indoor environments. The Christie FHD552-X is compatible with Christie JumpStart and Christie Interactivity Kit for a fully interactive digital experience.

Christie Roadie 4K25 and 4K35 Ruggedized Projectors
The Christie Roadie 4K25 and Christie Roadie 4K35 3-chip DLP® projectors are built to withstand the rigors of the road delivering 25,000 and 35,000 lumens respectively. Both are ideal for rental/staging applications and offer 4K 60Hz projection that features industry-leading Christie TruLife™ electronics with 3G-SDI and Display Port as standard inputs and optional HDMI and DVI input modules.

Christie LX1750 3LCD Projector
Following on the heels of the highly successful Christie LX1500 comes the next generation Christie LX1750, offering a powerful 16,000 lumens (17500 center lumens), 4D color technology for superior color reproduction, and professional design. The LX1750 is ideal for houses of worship, large conference rooms, higher education, medium-sized auditoriums, and staging applications. The Christie LX1750 also features a suite of eleven optional, high performance lenses to support virtually any installation or venue, along with a fully motorized lensing system that offers easy setup and configuration.

Christie Brio Team
Christie Brio Team, the newest model in the Christie Brio family of presentation and collaboration systems, is a plug and play unit that makes it easy for individuals to wirelessly stream content onto displays from devices such as PCs, tablets, smartphones. Users can share content, edit in real time, save their work and capture action items for quicker follow-up while in study areas, small meeting rooms and huddle spaces. Brio Team, with its integrated Wi-Fi, AirPlay and WiDi receiver, requires no additional software apps, external dongles or local area network.

Christie Partners With Euromet Deliver Quality Ceiling Mount
Christie is partnering with Euromet to deliver a professional quality ceiling mount capable of supporting more than 20 Christie projectors. Christie One Mount is a modified version of the popular Euromet Arakno mount, but also includes a quick release pin to allow for easy projector serviceability. The Christie One Mount features a white and stainless steel color combination with a white ceiling mounting plate.

Christie Presence throughout InfoComm

Christie will be partnering with vendors throughout InfoComm including Crestron, in meeting room N250, which will be using a Christie D4K2560; Da-Lite, in booth C5408, with a Christie D4K2560, Christie HD10K-M and six Christie HD20K-J 3-chip DLP projectors; Stewart Filmscreen, in booth C6821, using the Christie Mirage 4K25 projector; coolux, in booth N405, with the Christie HD20K-J and Christie WU20K-J projectors; Alcorn McBride in booth N427, using Christie FHD551-X flat panels in landscape mode; the InfoComm Show Management, which is using several Christie projectors including the Christie S+22K-J, the Christie HD20K-J, the Christie HD14K-M in portrait mode, and the Christie Spyder video processor; rp Visual Solutions, booth N619, using 48 Christie® MicroTiles® Christie Interactivity Kit , and both the Christie Roadster HD20K-J and Christie HD14K-M 3-chip DLP® projectors; and InfiTec, booth N662, using Christie WU14K-M projectors.

NSCA Education Foundation Sponsorship

Christie is sponsoring the NSCA Education Foundation’s Drunk Unkles event, dubbed Insanity at Vanity, to be held at Hard Rock Hotel’s Club Vanity in Las Vegas, June 18. The annual event draws thousands of participants from the A/V industry, and media, to help raise money for the NSCA Education Foundation. For more information, visit www.drunkunkles.com.

Christie Acquires Arsenal Media to Expand Digital Signage Solutions Offerings

Christie®, the global leader in visual displays and audio technologies, announced today that it has acquired Montreal-based Arsenal Media Inc., a digital signage agency specializing in experiential installations, interactive content and strategic digital signage installations. Arsenal Media will become Christie Creative Media Services, operating within Christie’s Global Professional Services group.

Sean James, vice president, Global Professional Services, who will oversee this operation, said, “We are committed to better serving our customers with end-to-end digital and experiential installation solutions. Arsenal Media’s expertise in creating award-winning content, supported by a common thread strategy from concept to implementation, will allow Christie to broaden its digital signage capabilities. This acquisition is very timely, given industry participants are increasingly gravitating towards providers with comprehensive offerings.”

Arsenal Media boasts an enviable track record in delivering high impact digital signage and experiential installations that include collaborations with clients such as Viacom, Caterpillar, Nielsen, Cineplex, Morguard, Freeman XP, Chicago Mercantile Exchange, Gemological Institute of America, TAD Associates and the Montreal Convention Center. Past collaborations between Christie and Arsenal Media have included the Miami Dolphins’ BuzzWall™, Sun Life Financial’s branded gesture-based display at the Dolby Theatre, and Christie’s award-winning 24K and 8K lobbies in Cypress, California and Kitchener, Ontario.

As part of the acquisition, Arsenal Media’s co-founder, Denys Lavigne, will join Christie as the senior director, Experience Strategy and Creative Services within Global Professional Services. Speaking about the synergies being created, he said: “We have cultivated an excellent relationship with Christie over the past six years, and this blending of expertise makes for a natural progression for both groups. We share a common passion for exceeding customers’ expectations and, as part of the Christie family, we feel we now have all of the tools to continue delivering next-generation digital signage experiences for our clients.” The only impact to Arsenal Media’s existing client base is they now gain access to a broader scope of services and expertise.

Founded in 1999, Arsenal Media is a creative agency specialized in the development of experiential digital signage projects and innovative interactive installations. Arsenal Media’s comprehensive understanding of the digital signage media blends solid creative and technical skills that help clients define, create and deploy best-of-class digital experiences. Some of Arsenal’s recent projects can be seen on Christie’s YouTube channel.

Kathryn Cress, Christie’s vice president, Global and Corporate Marketing, commented that the acquisition supplements Christie’s existing relationships with digital media partners, who will find in Christie’s Creative Media Services team an additional resource. “I’m confident that Christie’s rental staging, projection mapping and other solution partners will increase their offerings and business when they take advantage of the new, expanded and improved Christie Global Professional Services,” said Cress.

To date, Christie’s digital signage products and solutions have included indoor and outdoor HD LCD flat panels, LED-based MicroTiles® with proven DLP® technology, Christie Spyder image processors, the multi-touch Christie Interactivity Kit and the Christie JumpStart content management system for large-format displays. Complementing these proven products and solutions are services offered by Christie’s Global Professional Services division. Christie can drive projects through to completion from consultation to design and installation by experienced field application engineers. Christie’s Network Operations Center (NOC) provides peace of mind by keeping systems running 24/7 with monitoring and maintenance of digital signage installations. Projects completed by Christie Global Professional Services have included installations for The Walt Disney Company, Barneys New York, and LVMH Moët Hennessy’s Fresh® retail stores.

Christie is committed to creating the world’s best shared experiences through a wide range of visual display and communications options for retail, architectural, digital out of home and corporate environments. Backed by decades of industry experience, award-winning technology and solutions that capture attention, communicate information and deliver experiences, Christie is a one-stop shop for customers, partners, dealers and integrators.

Arsenal Media was advised by Wildon-LJJ Inc. in completing this acquisition.

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Christie Matrix STIM™ WQ Projector Wins Innovator Award in Australia

Christie®, a global visual displays and audio technologies company, is proud to announce that it is the recipient of the 2014 Innovator Award for the Christie Matrix StIM™ WQ 1-chip DLP® projector at the DTC Annual Defence Industry Dinner & Awards Ceremony held on May 30 in Adelaide, South Australia.

Christie Matrix StIM-WQ

The Innovator Award, organized by the Defence Teaming Centre (DTC) – a branch of the Australian Industry & Defence Network – recognizes a company that has invested in research and development to produce innovative products and/or services that have contributed to building the capability of the defence industry in South Australia. The Christie Matrix StIM WQ, which is the world’s brightest, solid state WQXGA simulation projection system, fended off stiff competition from BAE Systems and NewSat to clinch the coveted award.

The award-winning Christie Matrix StIM WQ is a fully integrated projection system designed to address the requirements of today’s most demanding simulation and training applications. Its unique, dual input architecture makes it the only WQXGA simulation projection system available today that displays separate channels for visible light and Infra-Red (IR) spectrum for simulated Night Vision Goggles training. With the ability to separate RGB and IR channel management, the Matrix StIM WQ offers greater system design flexibility, enabling the user to tailor and optimize the system to meet the specific night training requirement.

Another advantage is its ability to composite the two 60Hz RGB inputs to deliver true 120Hz RGB operation. The result is dramatically improved image quality without image artifacts or perceived loss of brightness while maintaining compatibility with current Image Generator technology, and without the need to make changes to the visual database. Designed for 24/7 operation and with a platform rated at 50,000 hours Mean Time Between Failures (MTBF), the Christie Matrix StIM WQ’s rugged design for motion platform use is a durable projection system with no consumables and virtually maintenance-free. This helps to offer a cost-effective solution to lower the cost of ownership in the long run.

Michael Bosworth, general manager, Christie Australia, and Jim Gray, business development manager, Christie Australia, were presented with the Innovator Award during the awards presentation ceremony at the Adelaide Entertainment Centre on May 30. The event was attended by over 400 representatives from Australia’s defence industry, and graced by the Honorable Jay Weatherill, Premier of South Australia.

“This award would not have been possible without the inspiration and hard work from our partners, management and fellow colleagues, for whom I have deep respect, and have worked tirelessly with to ensure that our visual solutions, such as the Christie Matrix StIM WQ, delivers the best visual experience for everyone who uses it,” Bosworth said in his acceptance speech.

Commenting on the win, Lin Yu, vice president, Christie Asia Pacific, said, “We’re very proud and honored to receive the Innovator award, and I would like to thank DTC and the judging panel for their recognition of the capabilities of our Christie Matrix StIM WQ projector. This is a clear testimony of the high quality and performance of Christie’s advanced visual technologies in meeting the needs of the most demanding users and applications.”

Christie’s Book of Transformation Celebrates Projection Mapping Around World

Christie® has published and released The Book of Transformations – a ‘coffee table‘ style book that explores and celebrates how artists and technicians are using powerful projection display technologies to visually transform familiar structures and objects.
The Book of Transformations provides key visuals, core plans and technical details on scores of projection mapping projects done around the world using Christie projectors and complementary enabling technologies. It is available as a free downloadable app across multiple platforms, a PDF file and as a limited release hard copy publication.

Through more than 70 case studies, readers learn how giant office buildings, ancient temples and churches, landmark towers, bridges, performance stages and even athletic playing surfaces have been re-imagined and truly transformed using ‘light paint’ and the creative genius of event producers and artists.

Projection mapping involves creating an accurate, virtual version of a structure, and then using powerful professional-grade projectors to transform the characteristics of that structure using painted light and motion graphics.

Canada’s Parliament Hill Centre Block features Christie's projection mapping

The tablet version of The Book of Transformations includes images, embedded video and detailed narratives of how various structures and surfaces were mapped, recreated in software, and then given entirely new appearances using powerful projected light. The Book of Transformations also traces the history of the art form, provides an extensive primer on how projects are conceived and executed, and looks at the future of the technology and medium.

The free tablet app is available on Apple’s App Store for iPads and Google’s Play Store for Android tablets. A non-interactive PDF is also available free of charge, allowing all the showcases and supporting material to be readily viewed on other tablet devices, as well as PCs and laptops.

The book follows the early 2013 release of Christie’s ‘The Book of Shapes,’ which explored the projects and possibilities of the Christie’s groundbreaking Christie® MicroTiles® modular displays.

Book of Transformations – Designed To Inform and Inspire
“The feedback and marketplace demand for the Book of Shapes was extremely positive, so we started putting the plans together for this new publication even as the first one was being released,” explained Kathryn Cress, vice president, global & corporate marketing, Christie.

“With this new book, we wanted to not only inspire our partners and end-users with what’s possible using our projection technology, but also help explain the process and ingenuity behind some of the truly amazing projection mapping work we’ve seen around the world.”

Bart Kresa of Los Angeles-based BARTKRESA Design inspired the book’s title, having produced stunning visuals at events and installations on several continents. “It’s magic,” said Kresa, “when the audience doesn’t see this as being done with projection … when the audience doesn’t really know how it happens.”
Sorted by vertical categories: Celebrations & Festivals, Corporate, Government, Mega Events, Museums & Entertainment, Promotional & Branded, and Retail & Fashion, the Book of Transformations celebrates projects across several continents.

Featured projection mapping displays include iconic landmarks like the Sydney Opera House, the Eiffel Tower in Paris, St. Basil’s Cathedral domes in Moscow’s Red Square and the La Scala opera house in Milan. There are also Middle East mosques and temples, grain silos along Canada’s St. Lawrence River, and an old courthouse in Chile – all brought to life with projection mapping.

The book also shows how motion graphic artists and technical producers push the boundaries of projection such as in South Korea and Singapore where water vapor has served as the digital canvas. In the U.S. and Spain, new motor vehicles have been tightly wrapped in fabric and magically transformed through multiple projections and the imagination.

The Christie Technology behind Projection Mapping
Christie’s 3-chip DLP® projectors are used around the world for projection mapping. A wide choice of resolutions and brightness levels lets users project rich, evocative displays on almost any structure or surface. Christie’s range of projectors feature up to 35,000 center lumens, and are equipped with either Xenon or mercury illumination, meeting the requirements for applications of any size and budget.

Christie Twist™ technology allows users to warp and edge-blend projected images onto irregular shapes or surfaces, and complicated multi-projector setups are made easy using camera-based systems such as Christie AutoStack™.

To download a copy of The Book of Transformations, tablet users can click here.

Christie Technology Takes Visitors on Spectacular Coast to Coast Visual Journey

Christie® technology is taking people on an unforgettable journey across Canada – without flight delays, congested airports or jetlag. A spectacular new flight simulation ride called Fly Over® Canada launches guests into a thrilling immersive experience including the jagged peaks of the Canadian Rockies, cosmopolitan cities, the rugged East Coast and more via the Christie D4K35603-chip DLP® projector and images produced by Sherpas Cinema.

Christie Projectors are used in Fly Over Canada

Installed at Canada Place in downtown Vancouver, British Columbia, Fly Over Canada also features Uplift, a preshow presentation produced by the award winning Montreal-based Moment Factory using eight Christie DWU675-E 1-chip DLP® projectors.

Christie: The Brightest and the Best Choice
“As we built up the company we started talking to Christie about various aspects of this project. Moment Factory then specified Christie for the preshow projectors so that got us hooked up with the (Christie) DWU670-E projectors,” said Eric Sambell, director, construction &technology, Soaring Attractions.

“After considerable research by the technical and creative team at Soaring Attractions, the owner/operator of Fly Over Canada concluded that Christie was also the clear 4K projector choice for the main ride.

“We chose the Christie D4K3560 projector solution because we needed the brightness and intensity to light a 19-meter diameter surface area. Obviously we needed the brightest projector and as much resolution as we could get,” continued Sambell. “That meant a 4K solution but because it’s a motion ride we needed 60 hertz to avoid motion blur – which led us to the D4K3560.”

The Christie D4K3560 projector is part of the Christie TruLife™ electronics platform offering customers superior image and video quality for the most comfortable and realistic viewing experience.

Christie Steps up and does it Right
“The projector sits out on a perch, which made it a bit of challenge but the installation went smoothly and Christie made sure everything was perfect; they came through with everything right when we needed it. Everyone, from the Christie field application engineers to Geoff Chick (central and western regional sales manager, Canada), really stepped up and made things right.”

The show opened last summer and, according to Sambell, ran at capacity on weekends and well-exceeded expectations in the months that followed. He said people have returned up to ten times and the reaction from people of all ages has been overwhelmingly positive.

Christie DWU675-E1-chip DLP® projectors provide trusted performance, reliability and exceptional image quality. Ideal for small auditoriums, boardrooms, classrooms and houses of worship, the Christie DWU675-E delivers image blending and warping, stacking capabilities and precision color matching for use in either fixed or rental staging applications.

Christie’s 4K Digital Cinema Technologies Light Up Screens at Toronto International Film Festival

Christie®, a world leader in advanced cinema technologies and visual displays, is proud to once again be the official projection partner to the 2014 Toronto International Film Festival® in September. A Festival sponsor for 14 consecutive years, Christie has played an integral role in ushering in the digital age at this renowned showcase for local and international talents. Today, with the help of this partnership, more than 99 percent of all Festival entries are screened digitally, with an increasing number in 4K, sharpening the shared experience between filmmaker and audience.

TIFF Bell Lighthouse Photo Credit: Charles Leonio/WireImage

The Toronto International Film Festival is recognized as the largest public festival in the world and one of the most prestigious venues for emerging artists. It screens close to 400 films from 60+ countries, from blockbusters to small independents and documentaries at every level, with nearly half the films making their world premiere. Last year’s People’s Choice Award winner, 12 Years a Slave, the powerful British-American historical drama from director Steve McQueen, went on to receive nine Academy Award® nominations, win “Best Motion Picture of the Year,” as well as a Best Supporting Actress award for its breakout star, Lupita Nyong’o. Other past favorites that premiered at the Festival and went on to international acclaim, including winning Oscars and Golden Globe awards, were Argo, Slum Dog Millionaire, and Silver Linings Playbook.

“Christie has been a true partner in every sense of the word. Its digital cinema projectors were among the first to be used at the Festival, helping us to demonstrate the exceptional power of this technology to reignite the excitement of the collective movie-going experience,” said Diane Cappelletto, TIFF’s director of technical production services. “The future is 4K and, as Digital Projection Partner, Christie continues to raise the bar of cinema excellence, increasing its 4K presence to more accurately present the filmmakers’ visions.”

A variety of Christie technologies will be used throughout the Festival venues, including the Christie Solaria Series 4K and 2K DLP Cinema® projectors, the Christie HD10K-M projector with dual HD-SDI input module, and six Christie CineIPM 2K digital cinema image processors. Reflecting the Festival’s move to 4K-resolution screenings, Christie’s sponsorship features 4K projections at Roy Thomson Hall, Ryerson Theatre, The Elgin Theatre’s Visa Screening Room, and Princess of Wales Theatre. Christie’s 4K projection technology is also installed at TIFF Bell Lightbox.

“Digital cinema is all about creating pristine, high resolution images that help filmmakers get closer than ever before to their audiences,” said Kathryn Cress, vice president, global and corporate marketing, Christie. “Christie has been a leading advocate for 4K technology, and TIFF’s impact in this arena is indisputable, with a programming team that ensures the best and largest variety of films, talent and emerging stars make their mark here.”

“Christie is committed to strengthening its leadership role in digital technology on the world stage,” said John Hallman, Christie’s director of Canadian sales. “It is a great privilege to partner with TIFF and help the next generation of filmmakers, as well as many of its current masters, share their vision with an international audience.”

Christie’s visual technologies are part of many leading film festivals around the globe, including Cannes International Film Festival, May 14-25, and the Shanghai International Film Festival June 14-22.

Read about Christie’s 2013 involvement with the Festival at www.christiedigital.com/TIFF13 and watch the video. Information on the company’s 2014 sponsorship will be available starting in July.

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Moody Gardens Chooses D3D Cinema and Christie for 4K 3D Giant Screen 6P Laser Projection System

Christie® and D3D Cinema are pleased to announce that the world’s first museum-based 4K 3D giant screen 6P laser projection system will be installed and premiering at Moody Gardens MG3D Cinema in Q4 2014. The system design and configuration will further distinguish the Moody Gardens MG3D Theater as one of the world’s most premier cinema venues.

“This is the game-changing milestone that the museum giant screen industry has longed to achieve for many years,” said Don Kempf, president and founder of D3D Cinema. “Moody Gardens’ audiences will be the first in the world to have a 6P giant screen laser experience, unarguably the future of cinema presentation. The DCI and DIGSS-compliant Christie laser solution, coupled with 6P glasses technology, will be unparalleled in terms of image quality. D3D has always been committed to designing first-rate giant screen solutions that are built on a more economically viable business model. It’s a great thrill to be able to achieve this goal AND be first to market with such a premium solution.”

John Zendt, CEO of Moody Gardens agrees. “D3D Cinema has proven time and again that they can deliver the goods first, better and more efficiently. We thoroughly researched all known laser options and the D3D/Christie solution beats the competition across the board – including, significantly, the price. We’ll own this laser system outright, which is important to us, saving significant operating dollars over the life of the laser modules. We’re really proud to have our theater represented as a pioneer in digital cinema and invite all museum executives to visit for a demonstration.”

Christie 4K 6PLaser Digital Projection System

The upgrade will replace Moody Gardens’ existing 4K xenon system with a state-of-the-art pair of Christie 4K laser projection heads, a 6P modular laser light farm with fiber optic delivery, Christie 4K 3D high-bitrate server, new giant screen 6P laser glasses, and a new premium white screen. “Our 6P laser design is a huge step forward for the industry,” said Don Shaw, senior director, Entertainment Solutions, Christie. “This particular system is designed to achieve up to 14-foot lamberts onscreen in 3D, far exceeding any ‘ultra-bright’ industry standards. Our non-flashing 6P architecture is by far the most light-efficient 3D technology on the market, providing incredible brightness, enhanced color gamut and a remarkable contrast ratio. On a speckle-free premium white screen, Moody Gardens will deliver a peerless cinematic presentation to their audience. It’s a real feather in our cap to have Moody Gardens as a flagship theater.”

This latest collaboration between D3D and Moody Gardens builds on a longstanding partnership. In January 2011, D3D and Moody co-hosted the first annual Digital Cinema Symposium, showcasing 4K projection technology on a giant screen for the first time, including the first 4K vs. 70mm split screen shootout. The following year, at the 2012 Digital Cinema Symposium, D3D showcased the first 4K 3D demonstration, 11.1 3D audio, high frame rate 3D as well as a prototype laser on a giant screen, all industry firsts. The 2012 event was a milestone, marking the first time that industry professionals overwhelmingly acknowledged a digital presentation exceeded the quality of a 70mm film in a side-by-side comparison. A case study was recently published by D3D & Moody Gardens illustrating the financial benefits and qualitative success of digital presentation and rebranding.

Moody Gardens’ marks the first giant screen laser deal of many for D3D and Christie. “Lasers raise the bar,” adds Kempf. “After Moody Gardens, our first laser dome system is around the corner, which will save our dome clients hundreds of thousands in operating costs per year. The giant screen industry is about to look quite a bit brighter!”

Christie Mirage 4K Projector Screens Trumbull’s ‘UFOTOG’ in 3D 4K at 120 FPS

Filmmaker and Visual Effects legend Douglas Trumbull is partnering with Christie® on May 11 to premiere UFOTOG, a dramatic 10-minute experimental sci-fi story about a lone man attempting to photograph UFOs. Directed by Trumbull and created in 4K 3D at 120 frames per second (fps), the short film will be screened on a Christie® Mirage 4K35, the world’s first and only 4K DLP® resolution projector running at a true 120Hz, at the Seattle Cinerama Theater’s 2nd Annual Sci-Fi Film Festival.

“By using the latest technological advances in a smaller, less expensive space I can create and shoot live action content in a virtual environment at an actual 120Hz at full 4K resolution,” said Douglas Trumbull. “This ensures that the film will have the intended impact of an immersive, action 3D experience that can only be achieved on a Christie Mirage 4K at a true 4K 120Hz playback rate for a special venue or advanced immersive theatrical environment.”

Filmmaker Douglas Trumbull screening UFOTOG

With UFOTOG, Trumbull will demonstrate his ground-breaking MAGI process, which explores a new cinematic language that invites the audience to experience a powerful sense of immersion and impact that is not possible using conventional 24 fps or 3D standards.

“With Trumbull’s vision and process, he is taking the audience experience to an entirely new immersive story-telling level, beyond anything ever seen in the cinema world,” said Larry Paul, senior director, technology and visualization solutions, at Christie. “In fact, the use of the Christie Mirage 4K35 DLP® projector is the first screening of its kind showing in true 120Hz.”

The Christie Mirage 4K series (4K24 and 4K35)
The Mirage product line offers significant benefits to the global business and visualization markets, including theme parks, special events and custom theaters that rely on both 3D and single or multiple channel immersive displays, but it can also be used in filmmaking and post production for reviewing 4K shots from 24 to 120 fps at a full 4K resolution. The Christie Mirage 4K projectors provide outstanding flexibility in brightness from 10,000 to 35,000 lumens, a variety of input options including DisplayPort, HDMI and DVI and built-in Christie Twist™ for curved screens and blended array visualization applications.

Christie Powers World Premiere of ‘X-Men’ at the Jacob Javits Convention Center

Christie® has been selected by preferred partner Digital Media Systems (DMS) to provide the 3D digital cinema projection technology for the world premiere of 20th Century Fox’s film X-Men: Days of Future Past on Saturday, May 10. DMS will transform the River Pavilion at the Jacob Javits Convention Center into a state-of-the-art, fully equipped theater to screen the highly anticipated X-Men sequel, with two Christie Solaria® Series digital cinema projectors lighting up a 26-foot by 62-foot screen with bright, vivid images and 4K resolution.

Directed by Bryan Singer, X-Men: Days of Future Past is the seventh motion picture in the X-Men series and boasts an impressive cast, including Hugh Jackman, Jennifer Lawrence, Halle Berry, and Matthew Vaughn. The world premiere will be a star-studded extravaganza with the red carpet and audience featuring some of the film’s stars, other A-list celebrities, and nearly 1,500 additional viewers.

X-Men: Days of Future Past

20th Century Fox chose Digital Media Systems, its primary East Coast projection and sound team, to provide the technical support, integration, and installation for the film’s debut. A preferred Christie partner, Digital Media System’s long-standing relationship with Christie gave it complete confidence in installing Christie Solaria Series projectors to bring X-Men to life on the big screen with stunning 3D visuals.

“The River Pavilion presents a challenging layout for the event, as all of the equipment, including seats, projection, drapes, and sound systems, needed to be brought in to create as close to a theater auditorium experience as possible. In selecting the projection system, we knew we could count on Christie’s powerful technology to come through for us,” said Gregg Paliotta, president and owner of Digital Media Systems. “With the projection booth over 140 feet away from the screen, Christie Solaria projectors will light up the screen flawlessly with sharp, vivid 3D images to capture every action-packed minute.”

“We are pleased that Digital Media Systems trusted Christie to fully immerse the audience in the 3D world of the X-men,” said Kathryn Cress, vice president, global & corporate marketing, Christie. “Movie premieres are a great opportunity for Christie to showcase its superior digital cinema technology, and we are confident that our projectors will provide the reliability and flawless visual quality that is needed at such a high profile event.”

In order to provide the high brightness, high resolution, and rich saturated colors needed for the premiere, Digital Media Systems will converge the light from two 4K Christie Solaria Series CP4230 projectors to produce seamless 3D images on the giant screen. This superior 4K projection solution features the Christie 4K+4 advantage, which includes maximum performance for 3D and Christie Pixel Track™ technology for optimum image quality.

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