A virtual press conference from Sound & Video Contractor

Archive by Mario Almonte

AGCO Corp. Chooses Christie 4K Projectors for 3D Virtual Reality Powerwall

Agricultural machinery leader AGCO Corporation is using Christie® 4K high frame rate (HFR) projection to light up its 3D virtual reality powerwall at its engineering facilities in Jackson, Minnesota. AGCO installed a Christie-powered virtual reality system at its FENDT Research and Development facility in Germany and, impressed with the system’s results and utility, decided to expand its program to North America. The new powerwall in Jackson utilizes two Christie D4K3560 3-Chip DLP® 4K projectors

The Christie D4K3560 3-Chip DLP® projector features full 4K resolution and 35,000 center lumens running at a high frame rate of 60Hz.

running at 60Hz, with TechViz’ 3D visualization software technology and ART tracking system, to display images of agricultural machine models in stereoscopic 3D onto an 8-feet by 16-feet glass screen. Christie performed the site survey and full design, as well as the integration and installation, providing a “one-stop shopping” solution.

One of the largest manufacturers of agricultural machinery in the world, AGCO is committed to investing in state-of-the-art visualization technology to aid in design and development of farming equipment at its facilities. Using TechViz visualization software brought to life by Christie’s high performance projectors, AGCO engineers can view virtual prototypes of the machines on the wall during the design and development process. This allows them to visualize site lines inside and outside the cabs, take off the hood, analyze HVAC airflow, and carry out overall reviews of the machines. Eventually, they’ll use full automations of running machines to see how they respond to different surfaces and textures.

Improving Product Quality, Reducing Costs, and Encouraging Collaboration
The core functions of the system are to achieve optimal product quality and reduce costs by streamlining product development. AGCO also plans to use the powerwall for manufacturing and assembly training purposes, as well as servicing and marketing, attesting to the versatility and value of the solution.

“The powerwall has become an incredibly instrumental and useful part of our engineering process,” said Joseph Black, senior business analyst, AGCO Corporation. “By reviewing the models virtually we are able to catch interferences, perform clearance checks and fix engineering designs ahead of prototyping, allowing us to create fewer prototypes before the final product is ready. Ultimately, we hope the powerwall will not only help us reduce costs, but build the best farming equipment possible.” The TechViz XL software enables the display of virtual prototypes in real time without data conversion, and the use of a wide range of applications.

AGCO’s new powerwall has also succeeded in encouraging collaboration among employees and divisions by supporting communication through visual presentation. In addition to the individual operating the wall, 3D glasses are available for all of the observers in the room. This allows teams to gather and perform group analysis and work together on innovative new ideas. The powerwall screen, made up of a single sheet of durable glass, provides a much clearer image as compared to soft white screens.

Christie Technology and Service Get the Job Done
“3D visualization technology has proven to be an instrumental tool for engineers and developers, as it allows concepts and designs to be viewed and analyzed like never before. For AGCO, it’s critical for the virtual image to be as representative as possible, optimizing their ability to detect and correct any potential design concerns long before production release,” said Jennifer Smith, executive vice president, Global Market Solutions, Christie. “Offering the highest resolution, highest brightness and highest quality image and video displays available today, the Christie D4K3560 projector is the perfect solution. AGCO can be confident that the powerwall is delivering ultra-realistic images to ensure every detail of the object being displayed can be viewed clearly.”

The Christie D4K3560 3-Chip DLP® projector features full 4K resolution and 35,000 center lumens running at a high frame rate of 60Hz. Built on the Christie TruLife™ electronics platform, it delivers superior brightness, smoother video, and vibrant, life-like images.

“We were so impressed with the Christie D4K35 projectors, running at 30Hz used for the FENDT powerwall in Germany, that when it came time to install the system in Jackson, Christie was once again the clear choice. But with the projectors running at the higher frame rate of 60Hz, we can produce an even better image — a feat that we didn’t think was possible. The visuals look absolutely stunning,” added Black. “The Christie service team did it all for us – not just the overall design, floor plan, and configuration of the powerwall, but also the complete installation.”

Christie Realigns Global Sales with Appointments: Executive VPs and Vice Presidents Named

Christie®, the global leader in helping customers create the world’s best shared experiences, today announced several senior sales and business development management appointments.

Dale Miller is promoted to executive vice president, Global Sales for Christie, reporting to Christie CEO Jack Kline. Miller is responsible for overall sales strategy and execution across the Americas, Asia Pacific (APAC) and Europe, Middle East and Africa (EMEA). Miller has been with Christie for 24 years and was most recently vice president, EMEA.

Reporting to Miller will be Zoran Veselic, who, in the new position of vice president, Global Systems Accounts, will maximize customer satisfaction by growing Christie’s system sales capabilities and best utilizing the company’s extensive field engineering and professional services’ resources for all of Christie’s product lines. Veselic was most recently vice president, Visual Environments, encompassing visualization and simulation solutions at Christie.

Furthermore, Simon Smith is promoted to vice president, Sales, for Europe, Middle East and Africa, which includes Christie outreach in 41 countries out of eight offices. Jeff Klaas assumes the role of vice president, the Americas, comprising the United States, Canada and Latin America (Mexico, the Caribbean and South America).

Continuing her success as vice president, Sales, for Asia Pacific, Lin Yu will also report to Miller.As well, Craig Sholder, most recently Christie’s vice president of Entertainment Solutions, is promoted to executive vice president, Business Development, with a focus on identification and development of existing and emerging growth opportunities. Sholder will work closely with the sales team, to continue to execute plans, as well as with strategic partners in new markets and verticals that deliver customer-focused, long-term value to Christie’s worldwide installed base.

“I’m excited that these proven, industry veterans will propel this new sales framework to new heights, further positioning Christie to deliver the ultimate in customer satisfaction,” said Christie CEO Jack Kline. “They and all their staff are eagerly embracing new solutions offerings and product lines, which will in turn ensure a continuation of our company’s long-standing growth.”

Christie Previews First 4K Laser Illuminated 3-Chip DLP Projector Running at True 120HZ

Christie® is previewing the latest addition of its Mirage 4K platform, the Christie Mirage 4KLH. This new model builds on all the benefits of the Mirage platform, but adds Christie Solid State Laser illumination technology, driving a new range of brightness and flexibility. The Mirage 4K platform is ideal for 3D applications for advanced visualization in automotive, location-based entertainment, government, military, oil and gas and more.

Christie laser projectors provide industry-leading brightness, wider color gamut capabilities, higher contrast, and dramatically reduced maintenance requirements, resulting in a better experience for all 2D and 3D applications.

Christie Mirage 4KLH laser 3-chip DLP® projector at true 120Hz

The Mirage 4KLH supports both full 120Hz active stereo and passive stereo with optional external filters and polarized passive glasses with 3P illumination. The Mirage 4KLH system is also configurable with Christie’s latest 6P illumination source, providing support for an unprecedented 120Hz per eye when used in a 6P passive configuration.

Like the existing lamp based Mirage 4K projectors, the Mirage 4KLH is anchored by the unique Christie TruLife™ electronics platform with proprietary 1.2 Gigapixel per second, floating point architecture, offering full 4096 by 2160 resolution at 120Hz for 3D and integrated Christie Twist for warping and blending. The preview of the Mirage 4KLH takes place in the Christie 3D showroom located adjacent to the IVR conference at the Tokyo Big Sight, Japan’s largest exhibition technology and high definition image technology, June 25-27.

“Christie, as the global leader in the visualization market has the first and only projector in the world to provide full 4K DLP® resolution at a true 120Hz. With this new Mirage 4KLH, Christie has raised the benchmark even higher with high performance visualization solutions currently available on the market,” said Larry Paul, senior director of Technology and Visualization Solutions, Christie.

Mamoru Hanzawa, director of Christie Digital Systems, Japan, added, “Christie designs the most functionally-advanced and intuitive 3D projection for visualization display solutions. Enhancing the Mirage 4K with laser illumination will expand the capabilities for new applications. Christie once again is demonstrating its leadership position and dedication to customers with solutions and services that our customers have come to expect. Our mission at Christie is to help our customers create the world’s best shared experiences.”

By introducing the world’s first stereoscopic 3-chip DLP® projector in 2001, Christie set new standards for 3D performance and changed the way people looked at stereoscopic images. For 12 years Christie has led numerous Mirage innovations to facilitate the use of 3D visualization for multiple applications, including visualization of advanced computer-generated models, and presentation of engaging content at location-based entertainment venues, opening the doors to enhanced human perception and understanding.

Christie Introduces Ruggedized Roadie 4K25 and 4K35 3-Chip DLP at InfoComm 2014

Christie® welcomes the Roadie 4K25 and Roadie 4K35 to its powerful solutions line-up at InfoComm 2014. Ruggedized and designed for rental staging, the Roadie 4K25 and Roadie 4K35 3-chip DLP® projectors deliver 4K (4096 x 2160) resolution at 60Hz – with optional 120Hz capability – and 25,000 and 35,000 lumens respectively.

Christie Roadie 4K Projector

For rental/staging applications including amusement parks, concerts, live event theaters, casinos, sporting events, large sales meetings, conventions, and more, the Roadie 4K25 and Roadie 4K35 are equipped with Christie TruLife™ proprietary 1.2 Gigapixel per second processing and built-in image warping and blending to deliver the high brightness, high-resolution videos and graphics that make presentations comes alive.

Utilizing the optional robust rigging and stacking frame, the Christie Roadie 4K25 and 4K35 are powerful projectors and perfect for large-format visual spectacles such as location-based entertainment and projection mapping. Providing detailed images with smooth motion transitions, both Roadies deliver what rental stagers demand for a more vibrant and appealing visual experience.

“Bright, brilliant images in 4K with 120Hz capability – all in a rugged and versatile solution – is exactly what the Christie Roadie 4K25 and Roadie 4K35 deliver to rental staging applications and fixed installations,” said Mike Garrido, senior product manager, Christie. “Images look clean and beautiful on almost any surface thanks to the built-in twist and warp capabilities, and the rigging and stacking frame means a fast, worry-free installation in a variety of settings.”

Christie Roadie 4K25 and 4K35 Deliver:
-4K Native Resolution at 60 Hz and upgradable to 120Hz.
-Built in Twist and Warp allows pixels to be mapped onto any projection surface.
-Full Connectivity with Standard Display Port and 3G-SDI input modules.
-Stacking and Rigging frame.
-Christie TruLife processing for excellent color reproduction.
-Rental Staging ruggedness; specifically built for the rigors of the road.
-Xenon illumination.
-Multi-inputs with standard 3GSDI, display port, and optional DVI and HDMI.

The Christie Roadie 4K Series comes with a three-year parts and labor warranty and ships in November 2014.

Christie Unveils First Laser Phosphor Series of 1-Chip DLP Projectors at InfoComm 2014

The new Christie® GS Series of laser phosphor projectors debut at InfoComm 2014 this week. Using laser phosphor illumination, the Christie GS Series provides an astounding 20,000 hours of operation and eliminates the need for lamp and filter replacements.

The Christie GS Series of Laser Phosphor Projectors

The solid state illumination, high-resolution, 1-chip DLP® laser-diode projectors come in WXGA, HD and WUXGA resolutions and provide a cost-effective solution with outstanding color matching and optional blending and warping for curved surfaces. Christie GS Series is perfect for fixed installation applications including boardrooms and conference rooms, government facilities, higher education, houses of worship and selected location-based entertainment venues such as casinos and live event theaters.

With features including wireless connectivity and a suite of optional lenses for greater installation flexibility, the Christie GS Series delivers the needed requirements for today’s demanding visual display projects and is suitable for 24/7 environments without a loss of image quality. Easy to install and use with input options such as Display Port, HDMI, DVI and HDBaseT, Christie GS Series provides clean, radiant images with up to 5400 ANSI lumens with Picture-in-Picture functionality.

“The move to laser phosphor technology with Christie 1-chip GS Series means a better combination of brilliant images, high performance and durability, while improving on a low cost of ownership,” said Mike Garrido, senior product manager, Christie. “The new Christie GS Series has the image quality and innovation that only Christie can deliver.”

Benefits of using Christie GS Series

-SSI-based laser phosphor for longer illumination life.

-Long life DLP® technology for greater reliability and more lifelike colors.

-Up to 1200:1 contrast ratio.

-Optional blending, warping for curved surfaces, and color matching for multiple projectors setups.

-24/7 capability for monitoring and signage applications.

-HD, WUXGA and WXGA resolution available.

-Wireless connectivity for less clutter and no cable management.

-Suite of lenses and portrait or landscape setup.

-With a choice of black or white shell, Christie GS Series easily blends into background.

The Christie DWU555-GS, Christie DHD555-GS and Christie DWX555-GS ship in August 2014 with a three-year parts and labor warranty.

Christie Introduces “Christie Velvet” High Resolution LED Tiles

Christie®, the trusted global leader in high quality visual and audio solutions, is expanding its line of high brightness tiled displays with the introduction of the Christie Velvet line of built-to-order, high resolution indoor LED panels. Seamless to integrate and available in various pixel pitches, Christie’s LED tiles display stunning content that help businesses creatively connect their brand message to their audiences. Debuting at InfoComm 2014 in Las Vegas June 18-20, the brilliant LEDs are well-suited to various indoor applications such as retail, casinos, museums, corporate lobbies and control room environments, where 24/7/365 reliability is required.

Christie Velvet LED flat panel

“LED video walls have become a viable technology for many indoor applications,” said Richard Heslett, senior product manager, Christie. “With their reliable 24/7 operation, fine pixels, and long life, many businesses are turning to LEDs, however, obtaining them to customer specifications has been a challenge for integrators and end users. Christie Velvet LED displays are manufactured to the highest quality standards, and are backed by the excellent pre-and post-service and support that Christie is known for around the world.”

Depending on customers’ needs, Christie Velvet LED displays can be mounted in a variety of orientations, including curved, suspended from ceilings and structures or connected to each other to create a seamless array.

Christie Velvet Features:

•Solutions configured according to needs

•Quick budgetary design and quote

•Trusted pre/post sales service and support

•Certified solid state illumination LEDs available in 1.875 mm, 2.5 mm, 3 mm and 4 mm pixel pitches

•1200Hz refresh rate, 1000 nits brightness

•Front serviceable design (3mm and 4mm models)

•Wide-viewing angles (160⁰), darker blacks, and exceptional high color fidelity

•Ability for end-user to create large seamless digital canvases

•High performance and 24/7/365 reliability

•Turnkey solution with Christie’s image processing and content management software

Christie’s family of tiled display solutions includes LCD flat panels, the Christie Entero rear projection cubes, the award-winning Christie® MicroTiles® and now the new LED Christie Velvet line. As a single source provider, Christie’s wide selection of display solutions can be bundled with options such as Christie Brio integrated collaboration system, Christie Interactivity Kit, Christie Jumpstart content management for multi-touch interactivity, powerful Christie Vista Spyder image processors, Christie Phoenix™ open content management and network streaming solution, as well as enhanced service plans and on-site support.

The Christie Velvet LED line, with two-year warranty, is available now.

New Christie Brio Team Turns Meeting Space into Collaboration Zones

With the introduction of Christie® Brio Team at InfoComm 2014, Christie continues to expand its Brio family of presentation and collaboration solutions. Designed for smaller meeting spaces in corporate, academic and government facilities, Christie Brio Team allows users to wirelessly connect up to five computers, smart phones and tablets to share information securely on a larger display while streaming audio through a meeting room’s sound system.

A meeting using Christie Brio Team presentation tool

Brio Team doesn’t require LAN access and the unit works effortlessly using software interfaces already integrated into standard PC, Mac or Android laptops, tablets and smartphone devices, with no additional software apps or external dongles.

“Brio Team makes it easy for individuals in smaller meeting spaces to gather and share information using their own devices,” said Christian Merrill, product manager at Christie. “With the addition of Brio Team to the Christie Brio line of solutions, we now have affordable collaboration technology for small internal teams to engage and share knowledge in corporate, academic and research facilities.”

Benefits of Christie Brio Team:

-Simultaneous connection for up to five computers, smart phones or tablets

-Accessible from most Wi-Fi enabled devices with no need to connect to wires or dongles

-Integrated Wi-Fi, Airplay and WiDi (wireless display) for greater installation flexibility and easy connectivity

-Intuitive “Meeting Manager” is accessible from any browser or directly from the meeting space touchscreen display to controls source layouts, audio, and other Brio Team functions

-Annotate over live content or use the touchscreen as a whiteboard and save the results for future reference

-Multiple level password security to ensure content and control of the meeting are shared only with authorized individuals

-No specialized training or IT support required

Christie Brio Team ships in late 2014.

Christie 4K Cinema Projector Screens Opening Film at the 17th Shanghai International Film Festival

The 17th Shanghai International Film Festival (SIFF) kicked off on a high note with Christie®, a global leader in digital cinema projection, deploying its 4K digital cinema projector to screen the opening film of this prestigious event on June 14, 2014. Christie is also the exclusive digital projection partner for the SIFF for the sixth consecutive year.

The 17th SIFF, which takes place from June 14 –22, 2014, is China’s only non-specialized competitive international film festival accredited by the Paris-based Fédération Internationale des Associations de Producteurs de Films (FIAPF). The festival will open in style with the screening of the classic Chinese film Stage Sisters, which has been fully restored using 4K full-color technology. Directed by the late Chinese director Xie Jin and first released in 1964, the 50-year-old film is now widely regarded as Xie’s masterpiece. Stage Sisters is also the first full color feature film to be restored in 4K by the SIFF using the latest restoration technologies at Italy’s L’Immagine Ritrovata film restoration laboratory. The screening of this film at SIFF also marks its worldwide debut in full 4K glory.

The results of the 4K restoration are obvious when the film is played on the big screen using the Christie Solaria CP4230 DLP® Digital Cinema Projector. Not only can the audience enjoy significantly improved images, they can also appreciate finer details which were not visible previously. Simply put, the film looks absolutely stunning after the meticulous restoration process by L’Immagine Ritrovata.

Shanghai International Film Festival 2014

The Christie Solaria Series is the only 4K DLP solution able to provide the world’s most brilliant images, the highest level of content security, the easiest adaptability, operation and maintenance. Fully DCI compliant, and built on Christie’s extensive cinema experience, the Christie Solaria Series is ready for the next evolution of digital cinema; capable of displaying premium 4K content or 2D/3D 2K High Frame Rate (HFR) feature films and alternative content in its original format.

In conjunction with this spectacular opening, Christie officially launched the world’s first commercial laser projection system at the Shanghai Film Art Center on June 13. On this occasion, Christie demonstrated the advantage of laser projection vis-à-vis conventional projection systems, and conducted a special screening of the Hollywood film, Godzilla. SIFF’s designated cinemas such as Shanghai Cineplex and Da Guang Ming Cineplex also featured the festival’s movie line-up using Christie’s Solaria series of 2K and 4K digital cinema projectors.

A stellar lineup of international movie celebrities is expected to attend this year’s SIFF red carpet ceremonies. Nicole Kidman, Hugh Grant, Hayden Christensen, Rain, Song Seung Heon and Park Shin Hye will grace the red carpet at the opening ceremony on June 14, while the closing ceremony red carpet will be equally as star-studded with Natalie Portman and Son Tae-Yeong, among others, on parade.

“The organizers of this year’s SIFF have chosen Stage Sisters as its opening film to reflect the cultural, historical and technological elements of this truly international film event,” said Ming Zhang, marketing director, Shanghai International Film Festival Limited. “The screening of restored film masterpieces demonstrates the pioneering effort by the SIFF to support and breathe new life to classic Chinese films which are part of our enduring film history.”

“This opening of this year’s SIFF coincides with the annual Cultural Heritage Day and we hope that through the screening of Stage Sisters as the opening film, it will create awareness of the need to protect our film and cultural heritage. We are glad to have Christie as our exclusive digital projection partner once again to continue the creative process for the past six years. And we certainly look forward to more fruitful years of collaboration with digital cinema projection leaders such as Christie.”

Lin Yu, vice president, Christie Asia Pacific, said, “As the hub of Chinese film art, Shanghai is the place where many dreams become reality on the screen. As the barometer of China’s movie industry, the SIFF gathers the best film professionals around the world for this annual event. Christie, as a world leader in digital cinema projectors, is honored to be associated with the festival. We’re very happy and honored that the Christie Solaria CP4230 digital cinema projector is deployed to screen the fully restored version of the late Chinese director Xie Jin’s masterpiece Stage Sisters in its 4K glory.”

Christie Signs Azione Unlimited as New Partner

Christie®, the global leader in world-class projection displays and visualization solutions for the cinema, medical, and commercial AV markets, has signed an agreement with the Azione Unlimited educational/buying group to bring Christie solutions to all of Azione’s integration partners.

With a wealth of experience, innovation and expertise in display solutions from Christie, and the knowledge pool and synergy Azione Unlimited provides, the agreement offers the ideal partnership of Christie and 92 integrators across America, each of which is uniquely qualified to successfully market Christie’s display and projection solutions. Azione Unlimited and its integrators will have access to the 4K DCI-compliant Christie Solaria Series, the popular Christie D4K2560, Christie D4K3560, Christie HD10K-M 3-chip DLP® projectors, as well as Christie LCD video walls, Christie® MicroTiles®, and more.

Christie HD10K-M Projector among solutions available to Azione

“It is my pleasure to announce this agreement between Christie and Azione Unlimited,” says Tony Barton, senior director of sales, USA, Christie. “This partnership brings together two organizations with core high end technological capabilities to address the experiential expectations and requirements of the most discerning customers in the USA. Azione Unlimited is renowned for its strength in the industry and this partnership offers strong support for Christie as we grow our business.”

“These are the most exciting product lines that Azione Unlimited has ever introduced,” noted Richard Glikes, Founder and President of Azione Unlimited. “The reputation of Christie for high performance and unparalleled service dovetail perfectly with the caliber of dealers and ultimately the clientele we cater to. We value performance above all else, and the Christie partnership elevates Azione and our dealers. We are proud to have been chosen to be partners on this endeavor.”

Christie Unveils World’s First Commercial Laser Projection System in Shanghai

Christie®, the industry-preferred brand in the digital cinema projection market, today announced the unveiling of the world’s first commercial pure laser projection system installed at the prestigious Shanghai Film Art Center on June 13, 2014.

The Shanghai Film Art Center, the first cineplex to be built in China, has just installed the Oriental Mega Screen and is equipped with state-of-the-art equipment and amenities. The installation of Christie’s laser projection system at this facility is a clear indication that high-brightness laser projection technology is officially ready to enter commercial operations. Having successfully demonstrated high powered laser projection systems at numerous industry events for the past two years, including the world’s first commercial laser engagement in 2013, Christie has once again accomplished the pioneering feat of placing this groundbreaking projection technology permanently within the reach of the mass audience.

Don Shaw next to Christie Laser Digital Projector

Laser Projection Redefines 3D Cinema
As the pioneer and leader in laser projection technology, Christie is in constant pursuit of maximum brightness and the most realistic color reproduction. Through continuous research and innovation, Christie’s industry-leading products and solutions have time and again captivated and amazed audiences around the world, and constantly elevate the audiovisual experience to new heights. Christie laser projectors will provide industry-leading brightness of up to 72,000 lumens per projector head, wider color gamut capabilities, higher contrast, and dramatically reduced maintenance requirements, resulting in a better experience for all applications.

With a maximum brightness of up to 72,000 lumens, Christie’s laser technology has achieved an astounding breakthrough, which completely shattered its previous record of 34,000 lumens using conventional xenon lamp technology. Not only does this greatly increase the brightness when viewing 3D content, it also further pushes the capability of high quality visuals and art forms to new heights and restores cinematic colors to its intended realism and brilliance.

One of the biggest advantages of Christie’s laser projection system is its scalable and upgradable architecture, which allows users to precisely select the amount of laser light needed for their screen, with the capability to simply add more laser modules in the future if they wish to increase the brightness. Moreover, using the industry-proven Christie Duo system, there is no practical limit to the amount of light that can be put on a cinema screen. For maximum reliability, Christie’s laser system features integrated cooling in each laser module to provide the right amount of cooling for the lasers that are in use.

Shanghai Film Art Center celebrates installation of Christie laser digital projector

If the mechanical cooling components in one module experience a failure, then only that module goes dark, but the movie can still play very brightly with the light from other modules. Competitive architectures feature a single cooling unit, which represents a high risk, single-point of failure for the entire system.

Smooth Installation of World’s First Commercial Laser Projector
The process of installing the world’s first commercial 4K laser projection system in Hall 1 of the Shanghai Film Art Center by Christie’s highly-proficient technical personnel has been smooth sailing. Boasting a brightness of 60,000 lumens, a contrast ratio of 3000:1, and a 1.4 gain high uniformity white screen measuring 23 meters in width, these technologies are set to deliver an unprecedented and ultimate visual experience for the audience. Christie is on track in setting a new record in the global film industry with the installation of this cutting edge laser projection system.

“As a pioneer in the visual display industry, Christie prides itself in the pursuit of achieving the highest in brightness and achieving the most realistic color reproduction,” said Don Shaw, senior director, Product Management, Christie.

“With our rich experience in the field of laser research and development, and having conducted a number of professional and commercial laser demos, Christie is able to deliver full-fledged laser technology at the Shanghai Film Art Center. The installation has been exceptionally smooth due to our longstanding expertise and practical experience in laser projection technology.”

Christie is the world’s first visual technologies company to receive the US FDA approval of variance allowing the sale of laser projectors for use in a cinema.

Christie Leads the Way in Commercial Laser Projection
The event at the Shanghai Film Art Center showcases the capabilities of Christie’s 4K laser projection system in displaying spectacular images that redefine the cinematic experience. From the gleaming bodywork of the hottest automobiles to flying sparks from chainsaw-wielding workers, the minute details on an owl’s feathers to soaring grains of sand generated from swift motions of a shark, the crystal-clear waters of natural landscapes to glimmering lights from multiple windows of a New York skyline at night, Christie’s laser projection system elevates stunning and lifelike visuals to a whole new level.

Guests who attended the event are not just enthralled by this unprecedented visual experience, they are also convinced that this installation marks a new milestone in cinema projection technologies. At the same time, they look forward to enjoying these breathtaking visuals at more theaters in China. The gala event concluded on a high note with the special preview of the Hollywood blockbuster film Godzilla.

“We are very proud to install and showcase the superiority and brilliance of the world’s first commercial laser projection system,” said Lin Yu, vice president, Christie Asia Pacific. “This revolutionary projector system will show how 3D light levels, color fidelity, image uniformity, viewing comfort, and a sense of immersion can be vastly improved, versus the conventional 3D systems found in cinemas around the world today. This heralds a new chapter in the milestones of global film technology and reinforces Christie’s position as the leader in ushering commercial theaters into a new era of high-brightness laser projection.”

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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