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Archive by Mario Almonte

Christie Inspires Creativity at Museum Expo 2013

Multi-touch Interactivity for Any Large Format Display, Indoor and Outdoor LCD Panels, and Imaginative Projection Mapping Deliver Picture-Perfect Displays

Christie® presents a diverse collection of visual display solutions at the American Alliance of Museums (AAM) MuseumExpo, taking place May 20-22 at the Baltimore Convention Center. The Christie booth is showing projection display products that can be works of art in themselves, and serve as versatile tools for museums to enhance the visitor experience – including interactive displays where patrons can curate their own tours.

Among the display solutions is 11 feet wide by 6 feet tall Christie® MicroTiles® video wall featuring Christie Interactivity Kit in an educational space that will captivate visitors.

Christie MicroTiles and Interactivity Kit in Action


Christie Interactivity Kit – A Touch of Brilliance

The Christie Interactivity Kit is a modular solution that transforms nearly any large-format display into a multi-touch surface. The field-installable kit simply attaches around the display wall perimeter and plugs into a computer USB port without the need for drivers. Windows® 7 automatically recognizes the Christie Interactivity Kit as a multi-touch device and no manual calibration of sensors or cameras is required. Using breakthrough Baanto™ ShadowSense™ technology, Christie Interactivity Kit offers excellent performance with high touch accuracy and fast response times that support up to 18 touches on a large-format display.

Configurable into 84 different sizes, the kit accommodates practically any video wall up to 21.4 feet wide and 6 feet high, or a 16-units wide by 6-units high Christie MicroTiles array. The kit is part of a special display at the celebrated Cleveland Museum of Art, which features a 40-foot wide multi-touch screen comprising two 15-units wide by 5-units tall Christie MicroTiles video walls using Christie Interactivity Kit and a smaller interactive ‘Line and Shape’ Christie MicroTiles display for children to engage with that also uses Christie Interactivity Kit.

Christie Fills Customer Needs With Both Indoor and Outdoor Flat Panels

Also on display is the Christie FHD551-X. This full HD 55-inch indoor LCD flat-panel features a super narrow bezel width of 5.5 mm, LED backlighting, high pixel density and a wide viewing angle. With the Christie FHD551-X, images on the nearly seamless tiled video wall look sharp at any distance allowing you to convey your information with controlled brightness that’s suited for a variety of indoor environments.

Christie recently introduced the Christie WeatherAll FHD551-W. The outdoor LCD flat panel is a sleek, weatherproof digital signage solution (IP56/NEMA 4 rated) featuring optically bonded glass for increased protection against harsh impacts and scratches in public display environments while enhancing viewability in outdoor venues by reducing reflection. It is designed to provide high contrast ratio, rich vibrant colors, and superior brightness to overcome high ambient light — making it perfect for outdoor use.

Christie Projection Mapping – Radiant and Vibrant Images on any Surface, any Shape

Christie is demonstrating projection mapping featuring colorful and exciting images thrown on a mini-pyramid; illustrating the wide range of complex artistic displays made possible using blending and warping technology. The mapping demonstration will utilize a Christie HD14K-M.

Projection mapping is an exciting technique using specialized software and other technologies to warp and blend projected images so they fit perfectly on irregularly-shaped buildings, interior spaces and natural landscapes. It delivers the ‘wow factor’ and is a cost-effective way to transform virtually any surface or structure into a breathtaking canvas where size, scope and content are limited only by the artist’s imagination.

Christie’s projection mapping technology helped transform Ottawa’s famed Parliament Hill with a rich and engaging display that attracts more than 250,000 visitors annually with the gripping narrative of Canadian history via the National Capital Commission’s sound and light show, “Mosaika – Canada Through the Eyes of Its People.”

Light Iron Chooses Christie Solaria Projection For Postproduction Needs

Light Iron, a leading postproduction house based in Los Angeles, has expanded its use of Christie Solaria® Series digital cinema projectors offering rich, saturated color, high brightness and sharp, 4K resolution to its ever growing clientele.

A Christie CP4230 digital cinema projector was installed at Light Iron's new facility in New York City


“We’ve used other manufacturer’s 4K projectors when 4K projectors first hit the streets, but the fact of the matter is it’s more important to be the best at something than the first. And the best 4K solution is exactly what Christie brings to the market. With its reliable and proven name, it was an easy decision to make Christie the standard for our screening rooms in both Los Angeles and New York City, with Christie Solaria 2K and 4K projectors in operation at both locations, including a Christie Solaria CP4230, which will be highlighted at the official unveiling of our new facility in New York City tonight,” said Michael Cioni, CEO, Light Iron.

“Christie’s all-in-one design allows us to view 4K content without an external cinema server. This allows us to stream uncompressed 4K content from our DI color systems directly to Christie projectors in our LA and New York facilities. This makes the integration of 4K into our technical pipeline nearly identical to our 2K pipeline, and that’s one of the reasons it’s the best projection solution on the market,” added Cioni.

Christie DLP Cinema® Projectors a Hit with Postproduction Houses
“Our product flexibility is gaining us a lot of converts in the postproduction space. One of our key differentiators here is that the user doesn’t have to swap input cards when switching between uncompressed and packaged cinema content, as two slots are standard on the Solaria 4K projectors,” said Don Shaw, senior director, Product Management with Christie’s Entertainment Solutions group. “And as one of these connections is a professional-grade quad 3G-SDI connect, Christie can ensure that post facilities have a robust and convenient digital interface for flawless viewing of 4K digital cinema or alternative content.”

After four years in Los Angeles, Light Iron has expanded into New York to help serve the postproduction community there. A pioneer in 4K postproduction projection, Light Iron hopes to demonstrate to the NYC cinema and postproduction community the solid workflows that 4K enables and how easy, cost-effective and quick it is to implement a 4K workflow as an alternative to 2K workflows, which don’t facilitate 4K digital content as well. Light Iron’s New York screening room has a 35-foot throw and a Microperf screen 16 feet wide by 9 feet. The 4K content is played out of a Quantel Pablo Rio with AJA Corvid Ultra video card, while 4K content is fed via 4 by 3G-SDI. The facility at 580 Broadway will be unveiled to a broad cross-section of the industry at its grand opening tonight.

“Ours is the only post facility designed for 4K from the ground up. While working with 4K files is becoming common, viewing pixel-for-pixel results is not. The Christie CP4230 expands Light Iron’s creative freedom by enabling real-time 4K monitoring in a calibrated DCI space. Since that’s where the cinema is headed, that’s where Light Iron needs to be. There’s really no one else on either coast that feels as strongly about this as we do,” said Cioni.

About Light Iron
Light Iron is a postproduction company specializing in on-site dailies, digital intermediate, archival, and data services for projects originated on file-based motion cameras. With facilities in Hollywood and New York City, Light Iron serves feature film, episodic television, commercial, and web-bound projects at both the independent and studio level. The company distinguishes itself by providing clients state-of-the-art hardware and software solutions configured to enhance the creative process. More specifically, Light Iron delivers post production workflows that minimize time, maximize image fidelity, and increase filmmakers’ creative control over their projects.

Christie Continues To Lead The Way In Visual Display System Education For Simulation

Christie will host the fourth SIM University training forum May 7-8 at the University of Central Florida

Christie®, a leader in simulation projection display solutions, today announced that it is hosting the fourth SIM University training forum, a free educational event taking place May 7-8 dedicated to the world of visual display requirements for the simulation industry at the Institute for Simulation and Training at the University of Central Florida.

Zoran Veselic, vice president of Christie’s Visual Environments, commented: “The capabilities and requirements of visual displays in the simulation industry are not only complex, but continuously advancing. Bringing together experts and participants in this field by way of an educational forum enables personnel such as visual, systems or design engineers and program managers to gain a more in-depth understanding of system parameters and metrics, for instance, and be better equipped to specify technology that will successfully meet system requirements. The event also expands our own knowledge of industry needs and priorities so that we can adapt and create new solutions for our customers.”

Based on participants’ feedback and positive responses, Christie will introduce a new format, which extends the event to one-and-a-half days. The first part is a half day that is dedicated to understanding the basics of display technology and is designed for those with entry-level experience in visual display systems for simulation or those interested in a refresher on display technology. Day two is focused on intermediate and advanced subject matter content or for anyone who attends the half-day session the day prior.

Joining Christie’s engineers and technical staff in presenting at SIM University are other leading organizations in the field of visual technology displays for simulation including Flight Safety International, a world-leading aviation training company, RealTime Immersive, Inc. a simulation and serious games studio established to support CryENGINE® licensees in the serious game and simulation market space and Thinklogical LLC, a global manufacturer of secure fiber optic video and KVM routing and extension systems.

Whether participants are visual, systems, or product design engineers, program managers or technical specialists in the simulation industry, they will benefit from this one or two-day session that includes technical presentations designed to increase one’s knowledge of various visual display requirements: color and latency, warping, night vision goggle stimulation principles and practices, and collimation, field of view and viewing volume in simulators, to name a few.

Specialists in simulation and training interested in learning more or signing up for the next SIM University can email the SIM University team.

*Agenda and program subject to change without notice.

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Christie Solaria Series Projectors Light Up the Warner Bros. World Premiere of “The Great Gatsby” in 3D at Avery Fisher Hall in New York City

The highly anticipated world premiere of Warner Bros. “The Great Gatsby” lit up the screen in brilliant 3D, thanks to Christie Solaria® Series digital cinema projectors, which brought to life the splendor of the roaring twenties in rich, saturated colors and sharp, 4K-resolution. The star-studded event took place at Avery Fisher Hall, an iconic New York City venue at Lincoln Center for the Performing Arts.

The Great Gatsby (Courtesy Warner Bros.)

Directed by Baz Luhrmann, the film is based on the classic novel by F. Scott Fitzgerald, and will be distributed worldwide by Warner Bros. on May 10. The event was a glamorous evening worthy of the film’s 1920s setting, featuring an audience filled with the film’s stars—Leonardo DiCaprio, Tobey Maguire, Isla Fisher, Joel Edgerton, and Carey Mulligan. A host of other A-list celebrities, including Jay-Z and Jake Gyllenhaal, also made appearances at the red carpet event.

“Christie is thrilled to have projected the world premiere of ‘The Great Gatsby’, a long-awaited movie based on one of the most beloved literary classics,” said Craig Sholder, vice president, Entertainment Solutions, Christie. “As a trusted leader in digital cinema projection, we were pleased that that our projectors displayed all the splendor and opulence of ‘The Great Gatsby,’ fully realized in 3D!”

Preferred Christie® dealer Digital Media Systems selected two top-of-the-line Christie CP4230 DLP® digital cinema projectors for the screening, which converged the light from two projectors to create a seamless image projected onto a silver screen. Gregg Paliotta, president and owner of Digital Media Systems, said that this 4K Christie solution was the only choice for providing the brilliant 3D images needed.

Avery Fisher Hall - Ready for Great Gatsby Premiere (Photo Courtesy Gregg Paliotta)

“We have done other major premieres at Avery Fisher Hall in the past, such as ‘Hugo’ and ‘War Horse,’ so Warner Bros. and Lincoln Center trusted us and Christie to deliver the high brightness and absolutely flawless picture quality needed to screen this major studio event,” said Paliotta. “The Christie projectors always perform to our expectations, and ‘The Great Gatsby’ premiere was no exception. We are proud to be an exclusive Christie dealer for that reason.”

ArcLight Cinemas Has “Peace of Mind” With Support From Christie Network Operations Center And Remote Monitoring

ArcLight Cinemas’ 90 Christie Digital Cinema Projectors Protected with 24/7 Remote Monitoring and Reporting Through Christie’s Network Operations Center (NOC)

A Christie projector in an ArcLight Cinemas Booth

ArcLight Cinemas can rest easy knowing that its 90 Christie digital cinema projectors installed at the chain’s seven locations in California, including its newest addition in San Diego, are protected with 24/7 remote monitoring and reporting through Christie’s Network Operations Center (NOC) and additional Managed Services offerings such as round-the-clock phone support and quick access to locally-stored spare parts.

As one of the first theater chains in the U.S. to convert to digital projection, ArcLight Cinemas (along with sister company Pacific Theatres) recognized the need to safeguard its investments early on with Christie’s NOC and the Managed Services team, who work alongside a national dealer network to design, deploy and support fully-customized visual display systems whether it be projection equipment or lobby displays that integrate into all cinemas.

Christie Network Operations Center

Joe Miraglia, director of design, construction and facilities for ArcLight Cinemas, stated, “Christie’s NOC support services are an excellent fit for our ongoing needs. The professionalism from their staff, and reporting tools continue to be a significant benefit for our organization. No matter whether it’s a small inquiry or a major outage, we know the Christie NOC team is there to support our needs. ”

As part of the NOC’s reporting capability, customers can choose customized software and weekly and monthly reports through an automated system that distributes information to cinema operators to help them run their theaters more effectively. According to Miraglia, the collection of data that reports how the theaters are performing overall was important. “I get weekly equipment inventory reports that tell me how much space is on my server and I receive notices about software updates and incident performance reports. The monthly analysis really tells me what’s happening along with the trends and patterns within my company, and that’s huge for me.”

“We are pleased that ArcLight Cinemas put their confidence in Christie’s Managed Services team and our NOC,” said Sean James, vice president, Managed Services at Christie. “With new technologies and programming constantly evolving, a state-of-the-art NOC for remote monitoring, in particular, provides a safety net for theaters embarking on the digital age of 2K and 4K digital cinema projection.”

Miraglia said Christie’s track record and history in the cinema industry gave them the edge over the competition. He was also confident that they made the right choice because of Christie’s Ed Vitelli and his teams’ extensive IT background. The analytical and systematic approach that Ed and his team incorporate into their analysis impressed him. Their approach was aligned with that of ArcLight Cinemas’, helping to reduce down time and guest-facing incidents.

Managed Services functions as a single point of contact. The service team can support all lobby displays and projection equipment, multi-media and audiovisual hardware, associated software and business application systems, as well as servicing other manufacturer’s warranties. Extended services from Christie’s Managed Services team include on-site preventative maintenance and emergency repair service, quick access to locally stored spare parts and online training. In addition to providing end-to-end solutions for projection and in-lobby digital displays in the cinema environment, Christie’s Managed Services team also has a technology-agnostic approach in that they support all your cinema equipment including a wide array of manufacturers, projectors, technology platforms, visual displays, servers, switchers and networking products.

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Christie Projects Tribute to Barbra Streisand For 40th Anniversary Chaplin Award Gala at Avery Fisher Hall

A Christie® digital projector was chosen to honor Barbra Streisand at the 40th Anniversary Chaplin Award Gala at Avery Fisher Hall in Lincoln Center on April 22, 2013. Former President Bill Clinton presented the pop culture icon with the prestigious Chaplin Award for her lifetime of achievements and contributions to the art of film. The Christie projection system screened a tribute montage of Streisand’s illustrious career, which includes her Academy Award®-winning performance in “Funny Girl” and her role as director, co-producer, co-writer, and star of the film “Yentl.”

A 40-year tradition, the Chaplin Award Gala is The Film Society of Lincoln Center’s major fundraising event, which helps support the organization’s “ongoing work in education, artist development, and cross-cultural film outreach,” according to the Film Society. Special guests included actors Pierce Brosnan, Blythe Danner, Amy Irving, and Kris Kristofferson, with musical performances by Tony Bennett, Wynton Marsalis, and Liza Minnelli.

“We were thrilled that Christie technology was chosen to deliver the visual experience that honored Barbra Streisand with this deserving award at Lincoln Center,” said Kathryn Cress, vice president, Global & Corporate Marketing, Christie. “We recognize that, with a sold-out audience filled with distinguished guests, a visual solution worthy of showcasing Ms. Streisand’s legendary performances was needed. And that we delivered, as our projectors are recognized for delivering the most brilliant, high-definition images in the industry today and with the reliability expected from the Christie brand.”

The Film Society of Lincoln Center chose Digital Media Systems to install a powerful and reliable projection solution for the gala at Avery Fisher Hall, one of Lincoln Center’s largest venues with a capacity of over 2,700 people. Digital Media Systems in turn selected a Christie Roadster HD18K 1080 HD DLP® Projector to light up a 32ft. screen throughout the event, confident that it would deliver an image that was bright and powerful enough to meet the demanding needs of the high-profile evening.

According to Gregg Paliotta, president and owner of Digital Media Systems, “We have done other projects for various Lincoln Center venues and events, and we always ensure that any projection and sound solution we use is world premiere standard. Quality and reliability are paramount. Absolutely nothing can go wrong once the curtains go up, which is why we choose Christie to deliver at these prestigious events. The Christie HD18K projector was the perfect solution for the challenging distance, angle, and space limitations of the projection booth.”

“This is an incredibly important event for us each year, as it helps support our organization through the celebration of those who have advanced the art and culture of film,” said Lesli Klainberg, managing director, The Film Society of Lincoln Center. “For the 40th Anniversary Chaplin Award Gala, we really wanted the clips from Barbra Streisand’s career to pop with bright, sharp images. We have worked with Gregg Paliotta of Digital Media Systems in the past, and are always impressed with the quality of the Christie projectors and the exceptional services he provides in setting them up for our most important functions.”

Part of the Christie HD Series, the Christie Roadster HD18K features full 1920 x 1080 resolution, proven 3-chip DLP® technology with Xenon® illumination, high quality optics and 10-bit image processing for the brightest, clearest HD imaging available in the industry today.

About The Film Society of Lincoln Center
Founded in 1969 to celebrate American and international cinema, the Film Society of Lincoln Center works to recognize and support new directors, and to enhance the awareness, accessibility and understanding of film. Among its yearly programming of film festivals, film series and special events, the Film Society presents two film festivals in particular that annually attract global attention: the New York Film Festival which just celebrated its 50th edition, and New Directors/New Films which, since its founding in 1972, has been produced in collaboration with MoMA. The Film Society also publishes the award-winning Film Comment Magazine and a year-round calendar of programming, panels, lectures, educational and transmedia programs and specialty film releases at the famous Walter Reade Theater and the new state-of-the-art Elinor Bunin Munroe Film Center. For more information, visit www.filmlinc.com.

About Digital Media Systems
Digital Media Systems, Inc. represents the motion picture post production, distribution and exhibition communities for complete projection and sound services. It specializes in equipment and engineering support for world premieres and event screenings. It also provides multiplex and screening room installation service and maintenance. For more information, visit www.dmediainc.com.

Christie Launches Superior Performance Xenolite Lamp Series

CinemaCon demo to highlight improved brightness, power levels

Christie®, a global leader in cinema projection, today launched a set of four new Superior Performance Xenolite® lamps for its Series 2 Christie Solaria® projectors, ranging from 2kW to 6kW, at CinemaCon 2013.

The new Christie Superior Performance Xenolite lamps are designed specifically for the Christie Solaria® CP2220, CP2230 and the Christie 4K DLP Cinema® projectors. Designed to maximize the brightness and reliability of today’s digital cinema projection solutions, the Christie® Superior Performance Xenolite® lamp series uses the latest Xenon lamp technology to provide increased brightness, improved stability and a longer life span.

This increased brightness offers more captivating 2D and 3D experiences, with no reduction to overall lamp performance. In fact, Christie’s Superior Performance Xenolite lamps are not only brighter than previous models, they last 30 percent longer than comparable Xenon lamps while still offering the same extraordinary 99.999 percent in-theater uptime.

“Exhibitors want to use their lamps for longer periods of time while getting outstanding performance with the lowest possible operating costs,” said Jim Dukes, senior product manager for Christie’s Entertainment Solutions group. “With these new lamps Christie is offering better power and longer-lasting brightness with the cost-effectiveness that exhibitors demand, as befits the leader in cinema projection.”

More lumens for less money

Christie Superior Performance Xenolite lamps leverage the latest in Xenon lamp technology. The new series includes four new lamps: The CDXL-20SP (2kW) and CDXL-30SP (3kW) have an estimated average expected life of 3,500 hours and 2,000 hours and are designed for the Christie CP2220, CP2230, CP4220 and CP4230, with a maximum lumen output from 9,000 to 19,000 lumens. The CDXL-45SP (4.5kW) and CDXL-60SP (6kW) are expected to last for 1,500 hours and 1,100 hours respectively, and are designed to achieve light outputs of 24,000 to 34,000 lumens.

Lasting up to 30 percent longer than existing Xenon lamps, the new Superior Performance Xenolite lamp series offers 99.999 percent in-theatre uptime reliability, while maintaining brightness for longer periods than current lamps, resulting in a lower total cost of ownership. With warranties of up to 3,200 hours, exhibitors can increase their theatre’s overall profitability by postponing lamp replacements, benefiting from reduced lamp costs and fewer maintenance interruptions.

Christie Xenolite lamps deliver true representation of color in any cinema environment. They offer stable color temperature, a wide range of power levels, excellent color rendition and a long-lasting performance consistency, with excellent resistance to flicker, ignition difficulty and explosion. All Christie Xenolite lamps are covered under the Christie Xenolite Lamp Champion Warranty.

Christie Signs Patrick Artiaga to Lead New Business Initiatives

20-year veteran of audio / visual / cinema worlds brings a wealth of expertise

Christie®, a world leader in visual technology displays, today announced that Patrick Artiaga has joined Christie Digital Systems USA, Inc. in the new position of director, Business Development, Entertainment Solutions, reporting to Craig Sholder, vice president, Entertainment Solutions, Christie.

Based at Christie Digital Systems USA, Inc.’s headquarters in Cypress, California, Artiaga is joining Christie in a senior capacity, to drive several new product and business initiatives. “Christie’s culture of innovation, dedication to customer service and market leadership, convinced me to join this world leader in the cinema, Pro AV, visualization and simulation markets, and I look forward to contributing to the excellent team that makes up this visionary organization,” said Patrick Artiaga, director, Business Development, Christie.

“Patrick’s global expertise developing and managing comprehensive services and solutions for entertainment companies makes him ideally suited to lead several new developments consistent with Christie’s 80-year history of product innovation and customer excellence,” said Sholder. “His depth of experience working closely with exhibition, distribution, and postproduction will accelerate the introduction of new Christie solutions for these sectors.”

Artiaga joins Christie from ACS Enterprises, Inc. where for seven years as vice president, Sales and Marketing he led business units dedicated to engineering, consulting, and facilities maintenance for the motion picture industry. Prior to ACS Enterprises, Inc., Artiaga spent eight years with Dolby Laboratories, Inc., first as director of Film Marketing and later director, Automotive Marketing. He launched his career with Lucasfilm Ltd., in 1993 where he was manager, Customer Relations for four years.

Scrabble Entertainment Launches Most Affordable Digital Conversion Leasing Program for Exhibitors in North America

Scrabble Entertainment, an international deployment entity, is excited to announce the immediate roll-out of its affordable lease-to-own digital conversion program. The program to deploy DCI-compliant digital cinema equipment is supported by major Hollywood studios in the form of certain financial contributions pursuant to the terms of each agreement separately reached with each studio. The program does not require any financial pre-qualifications or credit check of any kind. The lease term, with an option to buy the equipment at the end of the lease at no residual value, will be of immense value to all potential exhibitors. Among the Hollywood studios that have signed up so far to separate, non-exclusive agreements are Warner Bros. Pictures, Walt Disney Motion Pictures, Universal Pictures, Paramount Pictures, and 20th Century Fox. Scrabble is also in advanced negotiations with Sony Pictures Releasing Corporation.

“Scrabble Entertainment has enjoyed exceptional success in helping exhibitors convert to digital cinema in several countries, where we are responsible for 100% conversion of multiplexes covered by our programs,” noted Ranjit Thakur, founder and CEO of Scrabble Entertainment, which also recently expanded into South America. “We recognized the extraordinary financial pressures faced by many thousands of independent exhibitors, drive-in theatres, and art house theatres throughout the United States and Canada, which operate under tight budgets and could not easily afford the move to digital cinema technology. Working with preferred equipment suppliers and technical service providers, and with the financial support to be provided by the Hollywood studios under their respective agreements, we developed this flexible, lease-to-own program specifically tailored to accommodate the conversion of such screens to digital projection.”

Scrabble Entertainment has partnered with Christie Digital Systems, USA Inc, not only to supply equipment to the program, but also to include Christie Managed Services, which will provide remote monitoring and comprehensive maintenance, with round-the-clock support through Christie’s Network Operations Center (NOC), along with preventative servicing and on-site emergency response.

“Local theaters are often important cultural and social hubs in their communities, and it is vital that they continue to provide quality entertainment to moviegoers,” said George Scheckel, Director of Business Development for Entertainment Solutions, Christie. “We are very pleased to be selected by Scrabble Entertainment as a preferred supplier of DCI-compliant digital cinema projectors, as well as a provider of technical support through Christie Managed Services. With more than 80 years of experience working with exhibitors of all sizes, we are ready to ensure a seamless move to digital by providing the highest quality equipment and service expertise, throughout the conversion process and for years to come.”

Scrabble is at CinemaCon 2013, Meeting Services Boardroom, Promenade Level (Across from Capri Room), Caesars Palace® Las Vegas.

About Scrabble Entertainment
Scrabble Entertainment is an international deployment entity and India’s only DCI- compliant digital cinema deployment company with VPF contracts with all six major Hollywood studios. The company has successfully been a catalyst in the conversion of several multiplexes and launched major deployment programs in India, the Middle East, Israel and South America. Working in partnership with content and technology providers, projector manufacturers, and other diverse distributors, Scrabble offers a seamless transition to digital cinema technology, providing the entire range of services that include installation, maintenance and training. Scrabble capitalizes on its extensive industry partnerships across all disciplines to offer exhibitors a lower cost-of-entry, with maximum flexibility in lease programs, as well as enhanced revenue streams and playback of alternative content. For more information, log on to
www.ScrabbleEntertainment.com.

Shipments of High-Value Christie Solaria One Projectors to Global Exhibitors Accelerate in 2013

Customers Provide Testimonials of Their Experience with the Christie Solaria One

Shipments of the Christie Solaria One projector, a DCI-compliant solution based on Texas Instruments’ (TI) (NASDAQ: TXN) S2K DLP Cinema® chipset, have accelerated since first units rolled off Christie’s manufacturing plant floors in November 2012. Small-screen theaters in China, Russia, India, Brazil and across Europe and North America are seizing the opportunity to purchase these complete, economical projectors.

“Smaller cinemas the world over are strong contributors to their local economies but they must make the switch to digital format. That said, their loss would also leave a cultural vacuum that is irreplaceable. It is something we simply cannot allow to happen. Our Solaria One projector, our global network of first-rate installation partners and our participation in industry programs to help them finance the change are just some of the ways we’re helping complete the conversion to digital cinema projection,” said Dr. Don Shaw, senior director, product management, Christie Entertainment Solutions.

Christie’s Solaria One has a lot to offer, including being the brightest DCI compliant projector in its class, able to project 8000 lumens in the DCI color space and 9000 for alternative content. And a variation, the Christie Solaria One+, projects 9000 for DCI content and 10,000 with alternative content. As well, it has a customized Xenon lamp, the CDXL-21S1, which ensures ultimate performance, efficiency, and reliability. The projector, which ships “3D ready,” complete with built-in IMB, is easily upgraded to play high frame rate (HFR) movies.

Here, in their own words, are some customers’ experiences. While they serve different regions and cater to varied cinematic tastes, they have all found that the Christie Solaria One is the cost-effective, reliable way for independent exhibitors to transition to digital.

### ###

Testimonials:

“We are very happy to partner with Christie in the roll out of their Solaria One series of projectors in India. This will enable us to take Hollywood content to the far corners of India and expand the market for Hollywood content in India exponentially. This new projector will push the envelope further in providing quality entertainment at affordable prices. The new offering has received a very positive response from the Indian Exhibition Industry, both in regards to quality and pricing.”

Mr. Sanjay Gaikwad, Founder and Managing Director – UFO MOVIEZ INDIA LIMITED.

UFO directly and through its subsidiary Scrabble Entertainment Limited has deployed digital cinema solutions in more than 4400 screens in India.

“When we heard about the new ‘all-in-one’ Christie Solaria One, we realized at once that this was what we needed. On offer was a reliable, all-round projection solution from a proven manufacturer, and it became apparent that it was the most economically attractive option in terms of cost and quality. We installed the Christie Solaria One in each of our three screens, including our 42-seat VIP screen, replacing the old film projector. The first audiences to experience the technology on 24 March 2012 went home impressed with the high picture quality. For us, this is a chance to offer a wider selection of films and give cinemagoers more choice, since studios are increasingly switching from film to digital.”

Alexandr Ryabkin, manager of the KinoFox cinema in Kamensk-Uralsky, Russia – the first three-screen cinema in this city of 170,000.

“Customers love the picture and sound improvements from film to digital and were relieved that we had made the switch to digital and will remain in business in their area, using Christie’s Solaria One.”

Rhonda Fitzsimmons, Fun Time Cinema, Kendig, Pennsylvania

The Fun Time has three locations in Pennsylvania ranging from four to six screens each. It specializes in youth and family movies at economy prices, and also offers private screenings and parties. The installation was done by Integrity Entertainment Systems, LLC.

“The main selling feature for us was that the Christie Solaria® One could project both alternative content from Blu-Ray players as well as digital cinema files, including our pre-show ads. Also, the integrated media block (IMB) came with the projector, as opposed to other vendors with their external servers. That was a great combination, and we like having the newest and the best. The Christie Solaria One suits a small theater like the Princess very well. Audiences really notice the difference in color saturation, clarity and sound.”

Carleigh Pope of Princess Cinema with Solaria One

John Tutt, Princess Cinema, Waterloo, Ontario

The Princess Cinema is a 180-seat theater specializing in documentaries, foreign-language films, avant-garde festival-type films and emerging Canadian cinema content. It is located on the second floor of an historic 19th century brewery building. Christie’s technicians assisted Princess staff in quickly setting up the unit and training them on it.

“The Christie Solaria One has worked out perfectly for me, and it was obtained at a much more favorable price than the estimates I was getting on the Internet. In addition to the superior visual and sound quality, the Solaria One freed up a great deal of space in the balcony.”

Barry Flood, Tryon Theatre, Tryon, North Carolina

The Tryon is a single-screen exhibitor in Tryon, North Carolina. It was built in 1932 and re-opened after a fire in 1938 with an added balcony. The feature film changes often, with runs of two or three days being the norm, and the theater is also used for presentations of a local film society. The Solaria install was done by Sonic Equipment Company.

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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