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POWERSOFT ACHIEVES 600 MILLION WATTS AUDIO POWER

Florence, Italy, August 2013 — Powersoft is proud to announce that it has reached the milestone of 600 million watts of audio power spread out around the world. This impressive figure has been 15 years in the making, in which time Powersoft has strived to supply the pro audio industry with power amplifiers of the highest quality and efficiency.

“We recently had a count up and realized that we were getting close to the 600 million watts mark “explains Luca Giorgi, Powersoft’s Audio BU Director. “Nearly 600 million, but not quite. We were still missing about 3 million watts and it became our goal to achieve this target before the end of August”

“To help reach this landmark figure, we needed to come up with an effective promotion,” added Francesco Fanicchi, Powersoft’s Marketing and Communication Manager, “so we created the ‘600millionreasons’ campaign. Announcing the promotion through all of our communication channels, we invited visitors to register on a dedicated website and to join our cause.” 

The 600millionreasons campaign has proven to be a success beyond expectations. Powersoft has reached the goal after just three weeks, selling several hundred of its powerful K10 and K20 amplifiers in a matter of days.  This result confirms the value and acceptance of Powersoft amplifiers and of switching mode technology in a market that can often be skeptical.

While the idea of 600 million watts can conjures up images of pollution and of huge energy bills, in truth what needs to be evaluated is the other side of the coin: how much energy has been saved?

If done well, switching mode technology for power amplification is intrinsically efficient and Powersoft has always paid a great deal attention to maximizing these characteristics and designing products that minimize energy consumption. “If we compare our top level touring amplifiers with those of our competitors using more traditional technology,” adds Giorgi, “the benefits quickly add up.

To put this into a practical example: Imagine two systems running 600 megawatts of audio power, at full power, for one hour. The first system is comprised of Powersoft PWM, switch mode amplifiers, the second with traditional linear amplifiers. With around 85% to 90% efficiency, the power required to run the Powersoft amps would produce somewhere in the region of 24 tonnes (or megagrams) of carbon dioxide emissions less than the linear amps. This means that on average K20 Powersoft amplifier can save about half kilograms per hour of CO2 (1/4 of full output power at 4 ohm).

The importance of the ecology-efficient technologies is becoming ever more relevant in the world that we live in. Integrating these technologies into products has always been part of the underlying philosophy at Powersoft—both to save customers money and as a contribution to preserving the environment.

 

Even though the original target has been reached, the 600millionreasons campaign will continue as planned until the end of August.

For more information, sign up on the portal www.600millionreasons.com

About Powersoft:

Powersoft is a well-established company serving the professional audio market for the past 18 years. The company designs and produces lightweight, high power, energy efficient, single rack space amplifiers and amplifiers modules. With Headquarters in Florence (Italy) and offices in Ventura, CA (USA), Powersoft associates the experience and precision of its production department with exceptional components to deliver products with perfect audio performance and high reliability. Its state-of-the-art amplifiers can be found in an array of markets, ranging from stadiums, sporting arenas, theme parks, performance venues and airports to places of worship, convention centers and clubs, and are used by the world’s leading tour sound companies.

For more information, visit the Powersoft web site @ www.powersoft-audio.com

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H.A.S. PRODUCTIONS EXPANDS POWERSOFT INVENTORY

Las Vegas, NV, August 2013 — H.A.S. Productions, based in Las Vegas, NV, has acquired one dozen Powersoft K3 KAESOP amplifiers to drive a monitor system comprising Adamson M15 and Radian Audio Apex wedges. The company is already using 30 Powersoft K10 KAESOP and K20 KAESOP amplifiers to power a main rig of EAW KF740 line array modules and SB2001 subwoofers.

According to Larry E. Hall, Jr., president, H.A.S. Productions, the original decision to purchase Powersoft’s K Series amplifiers came as the result of their unanimous selection during listening tests of three different brands. “After very close listening comparisons with the other top two competing DSP-based amplifiers we found the Powersoft amps were much smoother on the high end, ‘thumpier’ on the low end and not nearly as ‘honky’ on the mids,” says Hall. “With several people here for the three-way ‘blind’ shootout, every single person choose the P.A. stack that was powered by K10s and K20s over the other brands.”

As a result of the shootout, H.A.S. Productions purchased 20 K10 KAESOP amplifiers to power a main system of EAW KF740 line array modules and 10 K20 KAESOP amps for the system’s EAW SB2001 Subwoofers. Most recently, Hall acquired an additional 12 K3 KAESOP amplifiers to drive one of his company’s monitor systems.

“I have always prided myself on being hip on amp technology,” continues Hall, who has been searching for the optimum amplifier for a long time. “I have gone through several amp changes over the past seven years, trying to find a brand that just blows me away—and here it is.” Although he had previously shied away from the 1RU digital power amplifier form factor when considering alternatives, he adds, the Powersoft K Series proved to be the best amplifier for the job: “I have never had so much headroom on a P.A.”

All of the two-channel, high-power K Series amplifiers are outfitted with Powersoft’s proprietary AESOP (AES Ethernet Simple Open Protocol) networking capabilities. H.A.S. Productions manages the racks, which each house four, six or eight channels of K Series amplification, using Powersoft’s Armonía Pro Audio Suite™ software via the KAESOP Ethernet/AES3 interface in all monitor applications and for some KF740 set-ups.

H.A.S. Productions’ Powersoft amplifiers, including the newer K3s, are being used on the Rock of Vegas free concert series on the 1st Street Stage at the Fremont Street Experience in Downtown Las Vegas. The series kicked off on Memorial Day weekend with Mötley Crüe singer Vince Neil and continues throughout the summer with bands such as Fuel, Hinder, Everclear, Three Days Grace, Third Eye Blind and Puddle of Mudd.

H.A.S. Productions, an independently owned and operated full service production company based in fabulous Las Vegas, NV, offers audio and live sound production, lighting, power distribution, staging, backline and digital multi-track recording services.

About Powersoft:

Powersoft is a well-established company serving the professional audio market for the past 18 years. The company designs and produces lightweight, high power, energy efficient, single rack space amplifiers and amplifiers modules. With Headquarters in Florence (Italy) and offices in Ventura, CA (USA), Powersoft associates the experience and precision of its production department with exceptional components to deliver products with perfect audio performance and high reliability. Its state-of-the-art amplifiers can be found in an array of markets, ranging from stadiums, sporting arenas, theme parks, performance venues and airports to places of worship, convention centers and clubs, and are used by the world’s leading tour sound companies. For more information, visit the Powersoft web site @ www.powersoft-audio.com

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POWERSOFT K SERIES AMPS DRIVE SCREEN CHANNELS IN GRANADA THEATRE’S NEW 5.1 DIGITAL CINEMA SYSTEM

Santa Barbara, CA, July 2013 — The Santa Barbara Center for the Performing Arts recently completed the addition of a Digital Cinema rear-projection system and 30-ft. screen plus five loudspeakers at the historic 1,550-seat Granada Theatre, which anchors the city’s downtown cultural district. AV integrator AMT Systems supplied and installed the new cinema audio equipment, which includes seven Powersoft K Series amplifiers fitted with KDSP digital signal processing and KAESOP networking cards to drive the new 5.1 system’s LCR plus LFE channel loudspeakers.

“We added EAW QX596i three-way, bi-amped boxes for left, center and right, and two EAW SB2001 subwoofers,” says Mike Shelton, Senior Systems Engineer, AMT Systems, a full-service audio-video engineering and installation contractor based in Santa Clarita, CA. Because the new cinema system uses a Christie Digital Systems rear projector the left and right channel speakers were flown to either side of the Stewart screen while the center channel speaker and dual subwoofers were suspended immediately above the screen.

Two Powersoft K2 DSP+AESOP amplifiers power the passive coaxial high- and mid-frequency compression drivers in the three QX596i cabinets. Three K3 DSP+AESOP amps drive the four 12-inch low frequency speakers in each of the three boxes. Two K10 DSP+AESOP amps power the twin SB2001 dual-21-inch subwoofers, which carry the low frequency effects (LFE) channel.

Kyle Ridenour of acoustical and audio-visual/IT consultancy McKay Conant & Hoover in Scottsdale, AZ, was the consultant on the project. NEP’s American Hi Definition division, located in Van Nuys, CA, supplied the Digital Cinema projector and screen.

“A Dolby Labs CP750 digital cinema processor is taking all the audio from the Doremi Labs ShowVault video server and decoding it out to the 5.1 channels,” continues Shelton. The LCR and LFE channels are distributed to the Powersoft amplifiers, while the left and right surround channels are sent to the theatre’s previously installed Meyer Sound Constellation system. “The high slew rate and tremendous power capacity of the Powersoft amplifiers gave the speaker system remarkable impact and effortless dynamic range. What was also really nice about using the Powersoft amplifiers was that we used all of the DSP in the amplifiers to tune the speakers, set the crossovers and get the room flat. That made it really simple to do the X Curve processing in the Dolby processor.”

The X Curve, an ISO and SMPTE standard, was developed in order to normalize motion picture audio playback. “If you take the Dolby processor out of the signal chain the room is tuned to be flat through the amplifier processing,” says Shelton. “We do the cinema-specific tailoring in the cinema processor with two different presets. One is set up for the X Curve; that’s your typical cinema EQ. Then we have another preset that is for material that wasn’t mastered for cinema release; that’s a more natural EQ curve.”

“When we delivered the amps I built a preset group that included all the EAW Greybox setting for every possible combination of speaker loads and installed them into each of the amps,” says Paul Hugo of Marshank Sales Co., Powersoft’s regional representative, based in Tarzana, CA. “When Mike installed the amps he just went to the menu of presets and selected the appropriate one for each individual channel. And since every channel has every preset there is redundancy built in should there ever be a failure—which of course will never happen!”

This year marks the five-year anniversary of the Granada Theatre’s reopening in 2008 following a $50 million restoration and expansion, including technical enhancements and acoustical improvements. Originally built in the 1920s, the Moorish-style theatre is home to a variety of performing arts companies, including Opera Santa Barbara, Santa Barbara Symphony, CAMA, State Street Ballet and Santa Barbara Choral Society.

About Powersoft:

Powersoft is a well-established company serving the professional audio market for the past 17 years. The company designs and produces lightweight, high power, energy efficient, single rack space amplifiers and amplifiers modules. With Headquarters in Florence (Italy) and offices in Ventura, CA (USA), Powersoft associates the experience and precision of its production department with exceptional components to deliver products with perfect audio performance and high reliability. Its state-of-the-art amplifiers can be found in an array of markets, ranging from stadiums, sporting arenas, theme parks, performance venues and airports to places of worship, convention centers and clubs, and are used by the world’s leading tour sound companies. For more information, visit the Powersoft web site @ www.powersoft-audio.com

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POWERSOFT DEBUTS NEW PRODUCTS TO U.S. AUDIENCE AT INFOCOMM 2013

INFOCOMM 2013, Orlando, FL, June 2013 — At InfoComm 2013, Booth #115, Powersoft will be showing several new products in the U.S. for the very first time.

Powersoft will launch M-Force(r) , the ultimate paradigm shift in low frequency applications, at InfoComm 2013. After a development cycle spanning more than four years, M-Force was publicly unveiled at the recent PL+S Show in Frankfurt, generating high levels of interest and excitement from the entire professional audio industry.

Designed specifically for loudspeaker manufacturers and powered by Powersoft proprietary Switch Mode amplification, M-Force is an innovative linear motor characterized by a moving magnet and genuine push-pull behavior. M-Force integrates perfectly with other technologies developed by Powersoft such as Differential Pressure Control (DPC(r)) already used in subwoofers using IPAL(r) technology.

Powersoft will introduce DEVA to the U.S. market at InfoComm 2013. The revolutionary new multimedia device integrates solar power, bi-directional wireless A/V communication, lighting and an extremely efficient Class D amplifier in a compact, weatherproof enclosure.

DEVA is a multifunctional device that enables audio messaging and video capturing for a wide range of applications, such as theme parks, historical monuments, public gardens, transport hubs, golf courses, swimming pools, beaches, construction sites, car parks and anywhere else where there are difficulties in distributing sound over large areas due to installation constraints and/or lack of existing communication infrastructure.

Powersoft has expanded its successful Ottocanali series, with the addition of three new high-performance 8-channel power amplifiers for fixed installations. Ottocanali 4K4, Ottocanali 8K4 and Ottocanali 12K4 have been designed to work at low or high impedance, can run at 2 ohms as a standard operational parameter and can power 70V and 100V distributed lines without the need for external transformers.

Powersoft’s unique approach to Class D amplification gives the amplifiers high output power – up to 12000W over eight channels for the largest model – and the very high sound quality which has come to be expected.

Download M-Force press release
Download M-Force images:#1, #2
Download DEVA press release
Download DEVA images:#1, #2, #3, #4
Download new Ottocanali series press release
Download new Ottocanali series image

About Powersoft:

Powersoft is a well-established company serving the professional audio market for the past 18 years. The company designs and produces lightweight, high power, energy efficient, single rack space amplifiers and amplifiers modules. With Headquarters in Florence (Italy) and offices in Ventura, CA (USA), Powersoft associates the experience and precision of its production department with exceptional components to deliver products with perfect audio performance and high reliability. Its state-of-the-art amplifiers can be found in an array of markets, ranging from stadiums, sporting arenas, theme parks, performance venues and airports to places of worship, convention centers and clubs, and are used by the world’s leading tour sound companies.

For more information, visit the Powersoft web site @ www.powersoft-audio.com

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POWERSOFT EFFICIENCY DRIVES WEST VIRGINIA CHURCH P.A. DESIGN

Lewisburg, WV, May 2013 – Lewisburg Baptist Church in Lewisburg, WV unveiled its recently completed building and a brand new sound system driven by three Powersoft M Series HDSP+ETH amplifiers on Easter Sunday. Icon Media of Buford, GA provided design and installation of the church’s new audio system, which also features a Renkus-Heinz CF/CFX Series modular point source speaker array, in addition to lighting, video projection, AV recording and web streaming equipment.

Chris Austin, President, Icon Media, relates that he included the Powersoft amplifiers in the system design for a number of reasons: “Rack space saving, power efficiency that is second to none and Powersoft’s damping control.” All Powersoft M Series class D amplifiers offer maximum efficiency yet minimal weight in a compact 1RU form factor. Integrated damping control compensates for the DC resistance typically associated with low impedance speaker circuits associated with subwoofer or low frequency speakers.

“The overall sound is amazing, the DSP has all the power that we need and the networkability is fantastic,” adds Austin. “But one of Powersoft’s greatest assets is Ken Blecher, the company’s executive vice president. He was always available for assistance and to help with any questions that arose during this, and all other projects where Powersoft amplifiers were used.”

A Powersoft M50Q HDSP+ETH four-channel amplifier drives the Renkus-Heinz CF101 mid/high cabinets, while an M30Q HDSP+ETH two-channel amplifier powers the CF15S subwoofers. The arrays are flown in a left-right configuration above the raised stage in the church’s 600-seat auditorium. A Powersoft M28Q HDSP+ETH four-channel amplifier provides power to a pair of wedge monitors, two flown choir monitors and a number of Galaxy Audio Hot Spot vocal monitors.

The HDSP+ETH digital signal processing and Ethernet connectivity options provide unparalleled levels of control and monitoring through Powersoft’s Armonía Pro Audio Suite™ software. Having used Armonía to optimize the speaker system, Austin made sure that no one could tamper with the DSP settings. “We left no interface connected to it, so nobody can go in and alter the settings,” he reports.

Austin is so pleased with the performance and quality of Powersoft’s entire range that the amplifiers are now his first choice for any system design. “We had been using another brand pretty exclusively for the last several years when I heard about Powersoft. The rep delivered some samples to us, and after using the software and listening to them we were so impressed that we decided to switch all of our system spec’s over; now we’re specifying Powersoft on all of our systems. We have not been disappointed,” he says, also noting, “Their customer service is excellent.”

In addition to the PA system, Icon Media also supplied Sennheiser wireless for the pastor and his team and Audix wired microphones for the choir. A PreSonus StudioLive 32.4.2 digital mixing console that the church had previously purchased controls the entire set-up. Audio from the console is fed to a video switcher that distributes sound and picture to displays in the nursery, foyer and other parts of the building. The AV signal is also recorded into a Mac Mini computer and sent to the web as an H.264 stream. Icon also supplied and installed Chauvet COLORado 1 LED lighting fixtures, a JVC HD camera, a Christie HD projector and a Stewart Da-Lite projection screen.

“It’s not one of our driving design goals but we did try to keep everything very energy efficient and ‘green.’ That goes a long way with everyone,” says Austin. “We rocked their world!”

About Powersoft:

Powersoft is a well-established company serving the professional audio market for the past 18 years. The company designs and produces lightweight, high power, energy efficient, single rack space amplifiers and amplifiers modules. With Headquarters in Florence (Italy) and offices in Ventura, CA (USA), Powersoft associates the experience and precision of its production department with exceptional components to deliver products with perfect audio performance and high reliability. Its state-of-the-art amplifiers can be found in an array of markets, ranging from stadiums, sporting arenas, theme parks, performance venues and airports to places of worship, convention centers and clubs, and are used by the world’s leading tour sound companies. For more information, visit the Powersoft web site @ www.powersoft-audio.com

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POWERSOFT INSPIRES LOUDSPEAKER DESIGN WITH M-FORCE TECHNOLOGY

INFOCOMM 2013, Orlando, FL, May 2013 — Powersoft will launch the ultimate paradigm shift in low frequency applications at InfoComm 2013: M-Force®. After a development cycle spanning more than four years, M-Force was publicly unveiled at the recent PL+S Show in Frankfurt, generating high levels of interest and excitement from the entire professional audio industry.

Designed specifically for loudspeaker manufacturers and powered by Powersoft proprietary Switch Mode amplification, M-Force is an innovative linear motor characterized by a moving magnet and genuine push-pull behavior. M-Force integrates perfectly with other technologies developed by Powersoft such as Differential Pressure Control (DPC®) already used in subwoofers using IPAL® technology.

The approach to converting a signal from electrical to acoustic has not been fundamentally changed since the beginning of acoustic design” comments Powersoft’s R&D Director Claudio Lastrucci.  “With M-Force we have created an alternative method of acoustic transduction, by combining the latest technologies in the domains of power amplification, magnetic materials and advanced real-time digital signal processing. The result is a device that considerably improves the electrical to acoustic conversion efficiency at a system level, allowing the true exploitation of the native qualities of switch mode amplification. This new approach brings many advantages – most significantly providing a flexibility and sound quality experience that will set a new standard in low frequency speaker design.”

M-Force is currently being tested in the field in collaboration with a select group of loudspeaker manufactures and live sound engineers. The goal is to offer a “system oriented” package for selected loudspeaker manufacturers to produce unsurpassed low frequency performance: a true and complete paradigm shift from the traditional moving coil and cone.

With respect to conventional transducers, M-Force requires less power from the amplifier to produce higher sound pressure levels (SPL) with extremely low levels of distortion. Unlike conventional loudspeakers, M-Force is a genuine push-pull engine where the magnetic field interacts in a linear fashion to provide a controlled force to the moving elements. The transducer is completely free of moving electrical conductors, which in turn maximizes the efficiency and reliability of the whole system. The extremely high motor strength, typically one order of magnitude above conventional technologies, yields to a natural, controlled sound and negligible power compression at the highest sound levels. The extreme displacement capabilities allow an increase in SPL in relation to the size ratio of the cabinet design. By merging the unique parameters of the transducer and the amplifier output stage, the system provides unsurpassed sonic performance and efficiency.

M-Force has been designed with the environment in mind. High power efficiency, extended lifespan and with low Neodymium content, M-Force fits perfectly into Powersoft’s ‘Green Audio Power’ philosophy.

M-Force is a worldwide patented technology.

About Powersoft:

Powersoft is a well-established company serving the professional audio market for the past 17 years. The company designs and produces lightweight, high power, energy efficient, single rack space amplifiers and amplifiers modules. With Headquarters in Florence (Italy) and offices in Ventura, CA (USA), Powersoft associates the experience and precision of its production department with exceptional components to deliver products with perfect audio performance and high reliability. Its state-of-the-art amplifiers can be found in an array of markets, ranging from stadiums, sporting arenas, theme parks, performance venues and airports to places of worship, convention centers and clubs, and are used by the world’s leading tour sound companies. For more information, visit the Powersoft web site @ www.powersoft-audio.com

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POWERSOFT AND SOUND MEDIA ROCK THE RED CARPET AT 2013 BILLBOARD LATIN MUSIC AWARDS

Coral Gables, FL, May 2013 – Powersoft and Hollywood, FL-based professional audio and lighting company Sound Media rocked the red carpet at the 2013 Billboard Latin Music Awards, presented by State Farm and broadcast live on Telemundo on April 25. Sound Media provided audio, including Powersoft K10 and K2 amplifiers, for the show’s red carpet stage, which featured live music performances between interviews with the many celebrities arriving for the awards presentation at the University of Miami’s BankUnited Center.

The red carpet arrival show, “La Alfombra de los Premios Billboard Presentado por State Farm,” included live performances by Puerto Rican duo Dyland & Lenny as well as PeeWee, the “Latin sweetheart,” on a stage set up outside the BankUnited Center at the University of Miami in Coral Gables, FL, where the televised awards ceremony was held. Sound Media flew four JBL VerTec VRX932LA two-way line array speakers per side on the stage and also supplied four of its proprietary Megaforce Technologies Xtreme (XS-218) subs, ground-stacked two per side. Powersoft K10 and K2 amplifiers fitted with optional KDSP and KAESOP cards powered the stage PA system.

Sound Media, which has provided sound reinforcement, lighting and AV services in Florida and the Caribbean for the past 15 years, originally purchased nine K10 and eight K2 amplifiers in 2011. Lennox Foster, president of Sound Media, has nothing but praise for the Powersoft products. “Where should I start?” he says. “The first thing that is most noticeable about the Powersoft amplifiers is the compact size, the light weight and the low power draw.”

All seventeen of Sound Media’s Powersoft amps are fitted with optional KDSP and KAESOP cards, enabling control, management and monitoring of the networked system via Powersoft’s Armonía Pro Audio Suite™ software. “We’ve noticed that it has very high quality processing capabilities compared to several other amps in this category. We’ve definitely seen and heard a difference,” reports Foster. “The beauty of it is that you just hook up Armonía, deploy the network to all the amplifiers and load the presets. Armonía works flawlessly for us.”

The 2013 Billboard Latin Music Awards featured performances by Don Omar, the big winner on the night with ten awards, as well as Maná, Marc Anthony, Daddy Yankee, Romeo Santos, Juan Luis Guerra and many others. The telecast was co-hosted by Ana Bárbara (“The Queen of Grupero music”), telenovela star Juan Soler and TV personality Daniel Sarcos. The awards show was the grand finale of the four-day Billboard Latin Music Conference in Miami.

Sound Media is no stranger to major celebrity events, according to Foster. “We do a lot of high profile social events. For example, we do the Florida governor’s press conferences. We work for companies like Coca-Cola and Amgen.” Past events have also included the Winter Music Conference, the BCS FedEx Orange Bowl 75th Anniversary Gala and the ShowBoats International Awards show.

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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