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Archive by Marketing Matters

Firefly Systematizes New Project Discovery Process

Florida Design and Engineering Consulting Firm Develops System to Align Estimation, Sales and Installation Processes to Improve Dealer Profitability

HOLLYWOOD, Fla. – May 2, 2008 – Firefly Design Group, the premier engineering and systems consulting company in the custom electronics industry, has developed the Firefly Project Intake Package Concept for the custom electronics and integration industry, the company announced today. This concept—a system for detailing and documenting the necessary information gathered at the inception of a project—is designed to streamline and standardize the interview process, improve communication between the integrator’s sales staff and engineering departments, and ultimately improve customer satisfaction and dealer profitability. more

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VizionWare Signs Distribution Agreement with Smarthome

Leading Active HDMI and DVI Manufacturer Partners with World-Wide Leader in Home Electronics Distribution

AUSTIN, Texas – May 2, 2008 – VizionWare, the leading manufacturer of high performance, active HDMI and DVI products, has announced a distribution agreement with Smarthome, Inc. to offer VizionWare’s entire line of digital interconnects and accessories. As part of the agreement, VizionWare’s complete product line, including its award-winning Hi-Wirez Series HDMI interconnects, will be available for purchase through Smarthome’s extensive sales catalog and online store. more

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New Outdoor Loudspeakers from Niles Now Shiping

Niles RS6Si series GeoRealistic weatherproof rock loudspeaker, PB6Si planter box loudspeaker and PS6Si round planter loudspeaker offer the best in outdoor entertainment

MIAMI, FLORIDA – April 28, 2008 – Niles Audio Corporation, The First Name in Custom Installation®, has announced that the company is now shipping the RS6Si series GeoRealistic™ weatherproof rock loudspeaker and the PB6Si and PS6Si series outdoor planter speakers. Featuring rugged, weather-resistant construction and Niles’ legendary, high-performance sound, the RS6Si, PB6Si and PS6Si represent the latest in the company’s impressive line of outdoor loudspeakers. more

Firefly Design Group Going Global

Innovative Hollywood, Florida-based engineering and design consulting firm expands offerings to London, Panama, Columbia, St. Lucia, Bermuda and Manhattan

HOLLYWOOD, FL – April 25, 2008 – Firefly Design Group, the leading provider of design, process and engineering services to the electronics custom installation, integration and specifier industry, announced today that it will be expanding into new key markets: Manhattan, NYC and London, England, the company announced today. more

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Firefly Design Group to Sponsor South Florida Business Workshops

Florida-based Engineering Consultant Firm to Conduct Regional Trainings Aimed at Improving Integrator Performance Through Workshops on Strategy, Sales Techniques, Time Management and Efficiency

HOLLYWOOD, Florida – April 24, 2008 – Firefly Design Group, the premier engineering and systems consulting company in the custom electronics industry, is conducting a series of workshops designed to help custom electronics and related professionals improve profitability and efficiency, the company announced today. The initial sessions will be held in the Fort Lauderdale and Boca Raton. Although the initial workshops will take place in Florida, the company plans a national rollout as well, with a schedule to be announced. more

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NILES EXECUTIVES TO HOLD TOWN HALL MEETING AT “TICKET TO SUCCESS 3?

Niles’ President, Frank Sterns, and Vice President for Sales and Marketing, Mike “Sparky? Detmer, to host open forum to share ideas with dealers

MIAMI, FLORIDA – April 17, 2008 – Niles Audio Corporation, The First Name in Custom Installation®, has announced that company will hold a Niles Town Hall Meeting hosted by Frank Sterns, president of Niles, and Mike “Sparky? Detmer, vice president of sales and marketing for Niles, Wednesday, April 23rd in Newark, N.J. Offering dealers the opportunity to obtain and provide feedback to Niles’ industry leaders, the Niles Town Hall Meeting, scheduled from 2:30 p.m.-5:30 p.m., is a featured event at Audio Associates’ “Ticket to Success 3?. “Ticket to Success 3? is a two-day expo held April 23rd-24th at the Holiday Inn located at 160 Frontage Road in Newark and features the industry’s finest audio and video products. In addition to the open forum, Niles will also hold training seminars for the highly acclaimed iC2 Home Theater Automation and Control System and ZR-4 MultiZone Receiver Kit on both days of the expo. more

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Firefly Design Group Supports Industry by Boosting Integrator Profitability

Florida-based Engineering Consultant Firm to Conduct Regional Trainings Aimed at Improving Integrator Performance through Workshops on Strategy, Sales Techniques, Time Management and Efficiency

HOLLYWOOD, Florida – April 15, 2008. Firefly Design Group, the premier engineering and systems consulting company in the custom electronics industry, is conducting a series of workshops designed to help integrators improve profitability and efficiency, the company announced today. The initial sessions will be held in South Florida, with a national schedule to be announced. more

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Omnimount’s Full Line of Professional Mounts Provides a Complete Digital Signage Solution

Extensive Line-up of Wall Mounts, Ceiling Mounts and Floor Stands Address Virtually Every Digital Signage Application Imaginable

PHOENIX, ARIZ. – April 14, 2008 – OmniMount, dedicated to being a one-stop-shop for professional and consumer products, announced that its full line of commercial wall mounts, ceiling mounts and floor stands is now available. Ideal for virtually all digital signage applications, these professional grade products all feature Lift n’ Lock™ for easy installation and a large-capacity cable management system. more

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Omnimount Takes Furniture in Bold New Direction

Moda Collection Breaks New Ground in A/V Furniture Category

PHOENIX, Ariz. – April 3, 2008 – OmniMount, the global leader in consumer and commercial A/V mounting and furniture solutions, has added six new pieces to its Moda Collection, offering a fresh alternative to conventional A/V furniture. The stylish additions strike an ideal balance between aesthetics and functionality with unique and contemporary designs. Each piece in the line, which includes the Vent 65, Silhouette 65, Silhouette 48, Echo 63, Echo 50 and Echo A3, features ample space for components and cable management. more

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Omnimount’s New Additions Highlight Sales Force Restructuring

Bill Muster and Kasey Cave Rejoin Newly Reinforced Sales Team

PHOENIX, Ariz. – April 2 , 2008 – OmniMount, the global leader in consumer and commercial A/V mounting and furniture solutions, is pleased to announce that Bill Muster and Kasey Cave will rejoin the sales team as general manager of consumer sales and sales support administrator, respectively. The new additions to the team are part of OmniMount’s reinforcement of its sales force to better serve its customers. more

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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