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SIM2 Announces CES 2012 Plans – Booth 20806 South Hall

Miramar, FL—November 21, 2011—An aggressive launch of 15 new products in 2011 may be too ambitious for some companies, but for SIM2 it signaled the beginning of a successful strategy that took the company to the #1 position in a Quixel Research® report that shows the SIM2 C3X LUMIS 3D SOLO at the head of the Top 5 Best Selling projectors valued at more than $10,000 in Q3 2011.

Quixel Research® is a market intelligence firm focused on the Home Theater and Home Entertainment Display market.

At CES 2012, SIM2 plans to continue to ride the wave of success by showcasing its projection prowess with more new introductions and profitable programs for dealers. Among the highlights will be the celebration of the world’s first active 3D LED single-lens projector, the MICO 150, which is now shipping.

“SIM2 is at the top of its game, and we are enjoying our success, which makes us one of the biggest stories in CE today,” says Alberto Fabiano, SIM2’s Executive V.P. “This has also benefited our dealers who are experiencing higher sales volume with our comprehensive selection of projectors to fit any integration project. Visit us in South Hall at Booth 20806 to learn what SIM2 has in store for the Luxury Custom Installation industry for 2012!”

The year 2012 will be an exciting one for SIM2 as they embark on a world tour that continues the company’s global commitment to dealers with investments in major trade and consumer shows beginning with CES 2012 in Las Vegas, followed by one of the European market’s most significant shows: Integrated Systems Europe—ISE in Amsterdam, January 31 through February 2, 2012.

About SIM2 USA Inc. and SIM2 Multimedia
Since their entrance into the US home theater market in 1999, SIM2 USA, under the guidance of its parent SIM2 Multimedia (established in 1995), has dedicated its resources to marketing and servicing products that meet the demands of the US market. SIM2 Multimedia is a worldwide leading manufacturer of home theater products and a leading provider of high-end performance large screen systems (for control rooms, information, communication, and simulation) and professional projection systems for E–cinema applications. Over the years, SIM2 has gained a reputation for meeting the industry’s demands for new, emerging technologies, offering high-quality and reliable products that meet the customer’s need in any application. Products are designed and manufactured in Italy. The marketing policies of the company are world-oriented, with a direct presence in Italy (headquarters), the USA, UK, China, Germany (sister companies), and in over 60 countries worldwide through partnerships with qualified distributors.

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Gordon J. Gow Technologies, Inc. Introduces Clarus: The world’s most advanced audiophile-quality cables

Orlando, FL—Gordon J. Gow Technologies, Inc is proud to introduce the Clarus Audiophile Collection a new family of high-end audio, video, digital, speaker and power cables designed for discriminating audiophiles.

Developed by celebrated cable designer Jay Victor, the Clarus Collection features:

• Pure Copper Ohno Continuous Casting (PCOCC) the purest copper in the world
• Individually insulated cable strands
• Precision impedances
• CNC-machined gold-plate connectors
• Extraordinary fit and finish

Clarus digital and analog audio Interconnects, speaker, and power cabling are designed with three distinctly different conductor types:

• Solid heavy-gauge conductors
• Flat conductors
• Spiral-ribbon conductors (with a non-conductive core)

By designing audio and digital cables with multiple strand sizes and shapes, Clarus Cables dramatically improves clarity, resulting in more open and transparent sound.

“The new Clarus brand of products present a 2-channel dealer with the opportunity to demonstrate and sell cables that no other high-end brand on the market can match,” said Joe Perfito, President of Tributaries. “Their revolutionary design and superior sound quality reproduction make them the ideal choice for the audiophile who demands nothing less than the ultimate listening experience.”

No other high-end audio or digital cables can match the audiophile-grade sound reproduction of Clarus Cables. They are truly a revolutionary breakthrough in cable design.

If you’re interested in learning more about the world-class Clarus Collection, please visit our website at http://www.claruscable.com or contact us at 888-554-2494.

About Clarus™
Established in 2011 in Orlando, Florida, Clarus™ is a new brand of high-end audio and digital/video interconnect cables, speaker cables and power cables. The parent company, Gordon J. Gow Technologies, Inc, a company that prides itself on its customer service, also manufactures Tributaries® products. The winner of the coveted CE industry magazine Inside Track Supplier Loyalty Awards a total of 13 times in the past 15 years, Tributaries® is the acknowledged leader in the design, production, and distribution of interconnect cables to the retail and custom installation market.

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Buzz Delano Joins SIM2 to Focus on Strategic Opportunities

Miramar, FL—November 3, 2011—SIM2 announced today that Buzz Delano, Principal of Delano Associates, has joined the company in a Strategic Business Development role. Delano is widely experienced in the consumer and custom installation markets and brings a wealth of knowledge, relationships, and experience to SIM2 USA.

Alberto Fabiano, Executive Vice President of SIM2 said, “We are very pleased to have Buzz join the SIM2 USA team in this new role. He will be focused on elevating SIM2’s presence, dealer relationships and effectiveness in specific markets in the USA and will work with our executive management team to develop strategies that will prepare SIM2 for the future.”

In September 2011, SIM2 announced 15 new products and a new training initiative designed to blend the heritage of SIM2 with its latest technologies into an effective and creative presentation for dealers.

Commenting on his appointment, Delano said, “Joining SIM2 is a great opportunity that I am looking forward to. Working with companies that believe in creativity and innovation with a rich history has always been my passion. SIM2 is positioned right where it should be—focused on performance, elegance, and leading edge technology. These benefits can be shown to customers who want a great projection theater experience that is a personal expression and compliments to their home décor.”

About SIM2 USA Inc. and SIM2 Multimedia
Since their entrance into the US home theater market in 1999, SIM2 USA, under the guidance of its parent SIM2 Multimedia (established in 1995), has dedicated its resources to marketing and servicing products that meet the demands of the US market. SIM2 Multimedia is a worldwide leading manufacturer of home theater products and leading provider of high-end performance large screen systems (for control rooms, information, communication, and simulation) and professional projection systems for E–cinema applications. Over the years, SIM2 has gained a reputation for meeting the industry’s demands for new, emerging technologies, offering high-quality and reliable products that meet the customer’s need in any application. Products are designed and manufactured in Italy. The marketing policies of the company are world-oriented, with a direct presence in Italy (headquarters), the USA, UK, China, Germany (sister companies), and in over 60 countries worldwide through partnerships with qualified distributors.

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SIM2 NERO 3D-2 Projector—the Premium 3D Home Theater Experience is Now Shipping!

Miramar, Florida—October 28, 2011—SIM2 has announced that the first model in the recently introduced NERO Series—the NERO 3D-2, is now shipping to dealers nationwide. The remaining 3 models in the line will follow in the next few months.

The compact and curvaceous NERO 3D-2 with its sleek black cabinet integrates beautifully in any home décor and the premium 3D experience comes alive for viewers thanks to SIM2’s patented optical light engine and advanced processing electronics that provides bright, colorful images and a level of clarity that rivals even the finest movie theaters. The NERO 3D-2 also features DynamicBlack™ for improved black level performance and contrast ratio (up to 30,000:1), making shadow detail and picture dynamics look even more realistic. The NERO 3D-2 sets new standards for single-chip DLP® projection with PureMovie and Pure Motion user modes optimized for 2D and 3D (*) viewing. (The *Optional SIM2 3D emitter and glasses are required to initiate this feature).

Made in Italy by a highly creative team of engineers, the NERO Series offers consumers a choice of models that will enhance their viewing pleasure from all video sources in real-world lighting conditions. The NERO 3D-1, 3D-2, 3D-HB and NERO 235—offer consumers different feature sets, depending on model: 3D (*), high brightness, high contrast, and 2.35:1 aspect ratio (NERO 235 only).

The precision glass optics of its ALPHAPATH™ light engine, the sophisticated electronics platform, and the latest DLP chipset, all go into creating images with lifelike clarity and color accuracy. Designed for use in Reference Home Theaters, Media, Family or Game Rooms, NERO is that perfect balance of power, precision, and innovation.

A choice of three high quality glass lenses (T1, T2 and T3) is available for the NERO 3D-2 giving the projector a total throw ratio of 1.37-3.9:1. These lenses are part of SIM2’s Unified Throw Ratio concept, which makes specifying and upgrading within the SIM2 line very easy. To aid calibration SIM2’s Live Colors Calibration 2.0 software allows complete control over primary, secondary, and white-point color coordinates in both 2D and 3D, enabling experts to accurately calibrate the final image on-screen via a user-friendly PC-based interface.

Groundbreaking technology in a beautiful compact form factor, room-design-friendly, and highly desirable—the NERO line has it all.

Manufacturer’s suggested USA retail pricing:
NERO 3D-2 with T1: short-throw ratio 1.37-1.66:1 lens: $24,900
NERO 3D-2 with T2: long-throw ratio 1.82-2.48:1 lens: $24,900
NERO 3D-2 with T3: long-throw ratio 2.60-3.90:1 lens: $26,750

About SIM2 USA Inc. And SIM2 Multimedia
Since their entrance into the US home theater market in 1999, SIM2 USA, under the guidance of its parent SIM2 Multimedia (established in 1995), has dedicated its resources to marketing and servicing products that meet the demands of the US market. SIM2 Multimedia is a worldwide leading manufacturer of home theater products and leading provider of high-end performance large screen systems (for control rooms, information, communication, and simulation) and professional projection systems for E–cinema applications. Over the years, SIM2 has gained a reputation for meeting the industry’s demands for new, emerging technologies, offering high-quality and reliable products that meet the customer’s need in any application. Products are designed and manufactured in Italy. The marketing policies of the company are world-oriented, with a direct presence in Italy (headquarters), the USA, UK, China, Germany (sister companies), and in over 60 countries worldwide through partnerships with qualified distributors.

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SIM2 LUMIS 3D SOLO and CRYSTAL 35 Projectors Win Prestigious Industry Awards

Miramar, FL—October 27, 2011—The 2011 CEDIA Expo was a cause for celebration for SIM2 as the company unveiled 15 new products celebrating its 15th anniversary, and was honored with 3 outstanding industry awards for two of the company’s most successful products.

The SIM2 LUMIS 3D SOLO received honors from both CE Pro and Custom Retailer magazines!

The 3rd annual CE Pro Best Awards recognizes the most noteworthy new products and technologies for 2011. Chosen by a panel of industry experts, integrators, and editors of CE Pro and Electronic House, products must meet the following criteria: innovation, functionality, competitive advantages and benefits to the installer.

Custom Retailer’s EXCITE Awards are bestowed on products that stand out for being innovative, high-performing and solutions-oriented for the custom installation professional.

SIM2 also received high honors from Residential Systems magazine with a Best Video Product Resi Award for the CRYSTAL 35 projector noted for its product industrial design and acumen.

Editor Jeremy Glowacki said, “SIM2 should be particularly proud of its CRYSTAL 35, because the Resi Award is a very exclusive honor that is targeted specifically at industrial design, which requires careful attention to detail and a significant financial commitment. Congratulations to SIM2 for its standout design.”

Residential Systems recognized only 20 companies with Resi Awards in recognition of their products’ design aesthetics, user-friendliness, and originality, making the Resi a difficult honor to achieve.

To find out more about our LUMIS 3D SOLO and CRYSTAL projectors, please visit the following pages on our website: http://www.sim2usa.com/home/us/content/lumis-3d-solo http://www.sim2usa.com/home/us/content/crystal-35

About SIM2 USA Inc. and SIM2 Multimedia
Since their entrance into the US home theater market in 1999, SIM2 USA, under the guidance of its parent SIM2 Multimedia (established in 1995), has dedicated its resources to marketing and servicing products that meet the demands of the US market. SIM2 Multimedia is a worldwide leading manufacturer of home theater products and leading provider of high-end performance large screen systems (for control rooms, information, communication, and simulation) and professional projection systems for E–cinema applications. Over the years, SIM2 has gained a reputation for meeting the industry’s demands for new, emerging technologies, offering high-quality and reliable products that meet the customer’s need in any application. Products are designed and manufactured in Italy. The marketing policies of the company are world-oriented, with a direct presence in Italy (headquarters), the USA, UK, China, Germany (sister companies), and in over 60 countries worldwide through partnerships with qualified distributors.

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Tributaries® Offers Remote Protection and Filtering For Displays and Projectors

Orlando, FL—September 2011— TRIBUTARIES® is pleased to introduce a new addition to its line of innovative AC Power products, the PWRI-XF In-wall AC Power Extension Outlet Kit. Engineered to work in conjunction with T100 and T200 Power Managers, the dual-outlet XF model provides remote protection and filtering for displays and projections.

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Tributaries PWRI-XF AC Power Extension Outlet Kit

The PWRI-XF AC Power Extension Outlet Kit contains three main parts:
• A dual AC outlet with filtering built into a housing that is designed to fit in a dual gang
Carlon® or Raco® box finished with an integral plastic faceplate including a “POWER? LED, for installation behind the TV or projector.

• A Neutrik® 120V/20A UL® rated AC PowerCon® inlet mounted on a single-gang white Decora® wall plate for installation close more

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NERO by SIM2: a revolutionary new line of 120 Hz 3D Projectors

Miramar, Florida—September 1, 2011—SIM2 is thrilled to announce that the worldwide launch of their new NERO projector series will take place at next week’s CEDIA Expo as part of SIM2’s “15 for 15? yearlong event. This exciting new line of premium single-chip DLP projectors will make its world debut at the show, as part of SIM2’s 15th-anniversary celebrations. Come to booth 5241 to be amazed by its picture and build quality—and for the opportunity to be one of the first dealers to display one in your theater at a price that will leave you speechless!

nero_34frontsmall.jpg

NERO By SIM2 revolutionary new line of 120Hz 3D Projectors

“We have 15 new models at CEDIA EXPO 2011. All are expected to cause a sensation when they are unveiled,? said Alberto Fabiano, Executive VP of SIM2 USA. “Our NERO more

SIM2 is Pulling Out All the Stops for CEDIA 2011

Miramar, Florida—August 2011—2011 has brought key milestones for SIM2 with the 150th anniversary of the unification of Italy and the company’s 15th Anniversary. To continue the yearlong celebration, SIM2 is pulling out all the stops for CEDIA Expo. SIM2 will unveil its remaining products, for a total of 15 new models representing each of the 15 years of doing business.

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SIM2 celebrates 15 years of Home Cinema Excellence with 15 models for CEDIA Expo 2011

Among the new product highlights will be SIM2’s first entry in single-chip DLP 3D projection, setting a new reference standard for this category. SIM2 has taken the same high quality optics and electronics from its renowned 3-Chip LUMIS 3D SOLO line to create a benchmark single-chip DLP projection line with technologies including native 2.35:1 and DynamicBlack, housed in a compact, light-absorbing “nero black” chassis.

“We look forward to CEDIA with great excitement, as we celebrate our 15th Anniversary and Italian pride, showcasing a stunning array of more

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Tributaries® Appoints Three New Rep Firms

Orlando, FL—August 2011—Tributaries® Cable is pleased to announce the appointment of three new firms to represent the company in the territories of Northern California/Northern Nevada, Central US and Northern Illinois/Wisconsin.

“We are thrilled with the addition of these three new teams adding to the strength of our front line,? said Joe Perfito, President of Tributaries. “I am fully confident that each will inspire a positive impact on their respective territories.?

Effective immediately, Zone Pacific will handle Northern California and Northern Nevada. The team of Gary Paola, Ben Grass, Greg Bahlhorn and Lesley Horton bring over 80 years of experience in the successful sales and marketing of consumer products. Drawing on their experience, they are well-known for their ability to share their experience with their dealers as well as for their responsiveness and follow through to their dealer’s needs.

Creative Sales and Marketing will handle the Central US, more

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SIM2 and Krell Together Again for CEDIA Expo 2011

Miramar, Florida—August 2011—SIM2 USA is pleased to announce its partnership with Krell for the upcoming 2011 CEDIA Expo. The two companies have successfully exhibited together for the past few years, and have always provided a spectacular theater demonstration. With the scope of products that SIM2 is introducing as part of its 15th-anniversary celebration, this year’s presentation will definitely not disappoint.

“Our relationship with Krell has proven to be fruitful for both companies,? said Alberto Fabiano, Executive VP of SIM2 USA. “Representing the pinnacle of luxury performance in video as well as audio, our products perfectly complement each other, providing CEDIA attendees with a powerful presentation of a reference-quality home theater system. Our new booth design offers both brands a stunning showcase, while maximizing opportunities to meet with dealers.?

“We are thrilled to be exhibiting with SIM2 at this year’s CEDIA Expo,? said Bill McKiegan, President of more

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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