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Archive by Paul Muto

Catalyst AV Distribution Network Inks Nationwide Deal to Sell APC by Schneider Electric Power Products

Each of the 11 Catalyst AV network distributors is now selling APC by Schneider Electric’s full suite of surge protectors, power conditioners and battery backup solutions

Burlington, MA – July 15, 2014 – Catalyst AV, a distribution network that serves over 15,000 integrators in the US, announced that its 11-member companies totaling 15-regional locations have entered into an agreement to distribute APC by Schneider Electric’s full suite of surge protectors, power conditioners and battery backup solutions.

”With multiple power and protection solutions for home A/V, commercial and industrial businesses, APC by Schneider Electric has been a perfect fit for us,” says Jason Potter, General Manager of Easy Access Distribution, the New England chapter of the Catalyst AV network. “APC by Schneider Electric has always been the leader in networked power conditioners and battery backups that can be managed remotely from offsite locations; this capability will help reduce the amount of costly service calls. Their new product introductions are exciting and profitable for our customers.”

“As the convergence of AV and IT equipment continues, the home network becomes a critical element in assuring the availability, reliability and success of AV/IT installations,” comments Shannon Sbar, ‎Vice President of Channels, North America, APC by Schneider Electric. “By working with Catalyst AV, APC by Schneider Electric is able to introduce our home and business networking protection solutions to a vast and established network of 15,000 custom integration specialists. Together we are able to further our commitment to providing customers with the end to end solutions they need.”

Catalyst AV is comprised of 11 privately-owned distribution companies:
-Allnet Distributing (www.allnetdistributing.com) (Midwest)
-Audio Video Warehouse (www.av-warehouse.com) (Nevada, Arizona)
-Custom Partners (www.custompartners.com) (Metro-NY)
-CustomPlus Distributing (www.customplusdistributing.com) (No. CA/ Pacific NW/ AK)
-Easy Access Distribution (www.easyaccessdistribution.com) (Northeast)
-Electronic Lane Distributors (www.electroniclane.com) (Southwest)
-Electronics Source (www.electronics-source.com) (Florida and Southeast)
-HCA Distributing (www.hcadist.com) (Rocky Mountains)
-Pioneer Music Company (www.pmcav.co) (Plains States)
-SPD (www.soundproductdistributing.com) (Upstate NY)
-Tech Source Distributors (www.techsourcedist.com) (Mid-Atlantic)

About Catalyst AV
Founded in 2012, Catalyst AV is a network of 11-independent consumer electronics distributors serving the residential and professional AV channels in the U.S. Catalyst AV grants manufacturers a consistent and cohesive nationwide distribution model to more than 15,000 professional integration specialists. Catalyst AV benefits integrators by delivering all the products and support necessary to execute the demands of job specifications with confidence. The Catalyst AV Board of Directors consists of Mike Hench (Electronics Source); Steve Presti (Easy Access Distribution) and Wally Whinna (Allnet Distributing). www.catalystav.com

About Schneider Electric
As a global specialist in energy management with operations in more than 100 countries, Schneider Electric offers integrated solutions across multiple market segments, including leadership positions in Utilities & Infrastructure, Industries & Machines Manufacturers, Non-residential Buildings, Data Centers & Networks and in Residential. Focused on making energy safe, reliable, efficient, productive and green, the company’s 150,000 plus employees achieved sales of 31 billion US dollars in 2013, through an active commitment to help individuals and organizations make the most of their energy. www.schneider-electric.com/us

Triad Speakers, Inc. Adds InRoom and OnWall Bronze SlimSubs to Lineup

Built upon the critically-acclaimed InWall Bronze 4/SlimSub with integrated long-throw 10-inch aluminum driver and powered by the RackAmp 350 DSP, each Bronze SlimSub delivers the same exceptional power and deep bass from its remarkably compact enclosure. The net result is a series of subwoofers that fit virtually any application, room or location.

Portland, OR – July 7, 2014 – Custom, made-in-the-USA loudspeaker manufacturer Triad Speakers, Inc. today announced the addition of both an InRoom and OnWall Bronze SlimSub. Built upon the performance merits of the popular InWall Bronze/4 SlimSub, the new models create a Bronze SlimSub Series that consists of 3 models in total. Each Bronze SlimSub is paired with Triad’s 350-watt outboard amplifier (RackAmp 350 DSP) at an MSRP of $1,500 per package.

InRoom Bronze SlimSub
“Taking up little to no floor space, the InRoom Bronze SlimSub is really 2 subs in one!” exclaims Triad Speakers Marketing Director Paul Teixeira. “Standing upright, this compact powerhouse looks smart, and at just 4.3-inches deep, it takes up almost no floor space. When laid down (requiring just 5.1-inches of height clearance) it becomes a down-firing subwoofer that can be hidden under furniture. Visible or hidden, you get the same great bass.”

OnWall Bronze SlimSub
The OnWall Bronze SlimSub is Triad’s first on-wall subwoofer solution. Measuring merely 4.4-inches from the wall and available in custom colors, the OnWall Bronze SlimSub is a perfect solution for many ultra-flat TVs using soundbars. “And, by way of Triad’s EZ Mount Brackets, the subwoofer is quick-and-easy to mount on any wall,” adds Teixeira.

Triad's Bronze SlimSub Family: In-room, on-wall and in-wall designs to meet any application.

Each of the Triad SlimSubs utilizes a proprietary long-throw 10-inch aluminum driver. All provide deep bass at high volumes – achieving a maximum output of 108 dB from 40-80 Hz with a bass extension of -3dB at 28 Hz. “When ordered in multiples, the SlimSub makes it easy to achieve deep, powerful and accurate bass over large listening areas,” adds Teixeira.

Each SlimSub enclosure carries a 10-year limited warranty. The new SlimSubs are shipping now. For more information visit www.triadspeakers.com or call Triad Speakers toll-free at 1.800.666.6316.

For all Triad press inquiries please email paul@mutocomm.com or call 631.849.4301.

About Triad Speakers
Established in 1982 by President Larry Pexton (a founding member and Chairman of CEDIA), Triad Speakers, Inc. is a steadily growing provider of complete loudspeaker solutions for multi-room residential and home theater system applications. A top choice by many custom integrators nationwide, Triad has made significant advancements in the arena of front-channel speakers, surrounds, subwoofers, distributed audio speakers via enclosed in-wall, in-ceiling, on-wall and freestanding designs. Over 80% of Triad’s products are manufactured daily in Portland Oregon, in a pure build to order operation with no work in progress and no finished goods inventory of the US built products. In the 2006 – 2010 Inside Track Supplier Loyalty Tests, Triad ranked #1 in the category of Custom Installation Company. Visit us on the web at: www.triadspeakers.com and www.facebook.com/triadspeakersfans

New Comprehensive Company Catalog from ICE Cable Systems Aims to Help Dealers Make More-Informed Structured Wiring Buying Decisions

Available in webzine and PDF formats at www.icecable.com, the 34-page catalog provides a detailed overview of the company’s products and strong adherence to safety and performance standards including UL, ETL, RoHS and HDBaseT. The design layout is much like a high-end car brochure, making for a compelling and easy-to-digest “read”

Los Angeles, CA – May 20, 2014 – Established in 2004, ICE Cable Systems is a leading manufacturer of premium low-voltage wire and cable products that serves the Audio Video, Alarm and Security, Commercial, Electrical Contracting and Data Center channels. The company has created a full-color 34-page catalog that is available for viewing in webzine and PDF formats at www.icecable.com – with printed versions mailing to all its dealers and distributors now.

”The goal of the catalog is to provide a comprehensive yet easy-to-read piece that will help dealers develop a stronger understanding of the many types of structured wiring, connectors and accessories that we offer – and why our adherence to safety and performance standards such as UL, ETL, RoHS and HDBaseT is so crucial for their businesses. This should help them make better decisions when specifying for the diverse and complex jobs they encounter,” says ICE Cable Systems President Brian Rizzo.

”We wanted to create a catalog that would capture the essence of ICE Cable Systems — the passion that we have for wire & cable — while providing technical information as deep as the reader wants to take it,” describes Rizzo. “To achieve this we are utilizing a layout reminiscent to what you might find in a BMW or Mercedes brochure where the first pages are emotional with cars in action, sensation, speed (all very broad), followed by an exploded view of the engine, and as you get further in it breaks things down to the nitty gritty. Similarly our catalog starts with broad strokes — company philosophy, exploded product pictures and features/benefits — and then gets into the line and specs further in.”

”This catalog should also serve to reinforce ICE Cable System’s position in the marketplace as a premium brand. This is important for us as the view of the structured wiring category is so often that of commodity and shopped on price alone. What dealers need to understand is that bargain-brand pricing often leads to performance problems either out-of-the-gate or down the line,” added Rizzo. “And that’s costly.”

The catalog features sections on:
· Product highlights of the company’s most innovative products
· Product listings (descriptions, colors, compatibilities)
· An in-depth look at cable standards and performance
· Competitors cross reference chart
· How ICE makes premium cable

For more information on the catalog please contact ICE Cable Systems at 310.444.1950.

For all ICE Cable Systems media inquiries please contact Paul Muto at 631.849.4301 or paul@mutocomm.com.

About ICE Cable Systems
Founded in 2004 by President Brian Rizzo, ICE Cable Systems is a leading manufacturer of premium low-voltage wire and cable products serving the Audio Video, Alarm and Security, Commercial, Electrical Contracting and Data Center channels. The company’s products are available to integrators both directly and through more than 50 distributors in North America and internationally. ICE Cable’s success is driven by ingenuity and its desire to make superior products that offer more value to installers. www.icecable.com

Triad Speakers, Inc. adds Cost-Effective Models to Invisible DesignerSeries Line

DesignerSeries is a comprehensive line of high-performing, vibrating-panel sound systems that mount behind-the-wall, making them invisible to the eye. The company has added 3 new entry-level models that range from $500 to $700 MSRP each.

Portland, OR – May 13, 2014 – Triad Speakers, Inc. has added 3 new entry-level models to its DesignerSeries line of behind-the-wall loudspeakers: the DSi-1 ($500 MSRP each), the DSi-2dc dual-channel stereo version ($700 MSRP each) and the higher-performing DSi-3 ($700 MSRP each). The addition of the new models brings the DesignerSeries to 11 models in total. Prior to the DSi-1, MSRP for entry-level was $650.

The DesignerSeries are passive speaker panels comprised of a powder-coated aluminum frame, a rigid aluminum honeycomb core (with paper skin covering) and transducers. All the components — along with the use of a required high-pass cross-over filter (sold separately) — work in concert to create a vibrating element that produces sound waves. The result is a full, warm sound.

All DesignerSeries panels easily mount in between walls studs in typical home construction. The panel’s paper skin provides a high-bond surface for adhesion to plaster, drywall compound, mud skims and veneer. Once covered and painted the panels are invisible to the eye.

According to Triad Speakers’ Marketing Director Paul Teixeira, the 3 new DSi models boast a small footprint (measure 15.75-inches H x 11.8-inches W x 1.6-inches D), thus allowing for even greater installation flexibility.

“Our ability to hit lower price-points on such sophisticated technology gives the Triad dealer more options to place music throughout the house,” says Teixeira.

The DSi-1, DSi-2dc and DSi-3 speakers all carry a 10-year limited warranty. The speakers are shipping now. For more information visit www.triadspeakers.com or call Triad Speakers toll-free at 1.800.666.6316.

For all Triad press inquiries please email paul@mutocomm.com or call 631.849.4301.

About Triad Speakers
Established in 1982 by President Larry Pexton (a founding member and Chairman of CEDIA), Triad Speakers, Inc. is a steadily growing provider of complete loudspeaker solutions for multi-room residential and home theater system applications. A top choice by many custom integrators nationwide, Triad has made significant advancements in the arena of front-channel speakers, surrounds, subwoofers, distributed audio speakers via enclosed in-wall, in-ceiling, on-wall and freestanding designs. Over 80% of Triad’s products are manufactured daily in Portland Oregon, in a pure build to order operation with no work in progress and no finished goods inventory of the US built products. In the 2006 – 2010 Inside Track Supplier Loyalty Tests, Triad ranked #1 in the category of Custom Installation Company. Visit us on the web at: www.triadspeakers.com and www.facebook.com/triadspeakersfans

Catalyst AV Network Member Allnet Distributing Gears-up for Annual Spring Vendor Day

An action-packed day of live demos by factory reps from more than 16 leading brands, discussions about new profit opportunities and Allnet’s infamous Steak Lunch!

Elk Grove Village, IL – April 22, 2014 – Allnet Distributing (www.allnetdistributing.com) – the Midwest region member of the Catalyst AV distribution network – is preparing for its annual Spring Vendor Day, to be held May 1, 2014 at its Elk Grove Village, IL headquarters.

“We’re getting ready for what is certain to be an action-packed event,” says Wally Whinna, Allnet Distributing principal and board member of Catalyst AV. “Allnet just launched the SONY line – we’ll have three SONY projectors on display (including 4K models) for dealers to see, along with their new ES Receivers, Blu-rays and XBR 4K TVs.”

“Factory representatives from 16 vendors will be on-hand to meet with dealers and take them through the latest offerings from their companies,” added Whinna. “Vendors include SONY, TiVo, EnGenius, Atlona, Luxul, Yamaha, Lutron, Sonos, Peerless, Aprilaire, Definitive Technology, Yamaha, Lutron and URC.”

“We’re thrilled to continue to bring opportunities like this to our dealers,” says Whinna. “It’s an event not to be missed!”

The event will include a continental breakfast from 8 – 10 AM; Allnet’s Famous Steak lunch from 11AM – 2 PM and door prizes all day long.

Location: Allnet Distributing, 2680 United Lane, Elk Grove Village, Illinois, 60007.

Date and time: May 1, 2014 from 8 AM – 4 PM.

For more information call Allnet Distributing at 847.860.0082.

About Catalyst AV
Founded in 2012, Catalyst AV is a network of 12-independent consumer electronics distributors serving the residential and professional AV channels in the U.S. Catalyst AV grants manufacturers a consistent and cohesive nationwide distribution model to more than 15,000 professional integration specialists. Catalyst AV benefits integrators by delivering all the products and support necessary to execute the demands of job specifications with confidence. The Catalyst AV Board of Directors consists of Mike Hench (Electronics Source Distributors); Steve Presti (Easy Access Distribution) and Wally Whinna (Allnet Distributing). www.catalystav.com

West Coast Catalyst AV Distribution Network Member Custom Plus Distributing Announces Expansion in Northern California

Auburn, WA – April 16, 2014 – Custom Plus Distributing and manufacturers’ rep firm Oliver Marketing today announced the addition of a new distribution warehouse in San Jose, California. This is the second location for the sister companies in Northern California.

This announcement represents the fourth location for Custom Plus Distributing and Oliver Marketing, headquartered in Auburn, WA – with additional locations in Portland and Sacramento.

The new location will be led by San Jose resident Kevin Mitchel, who brings a strong background in custom home audio and video, including years as a Regional Sales Manager for Atlona Technologies.

“We’re excited about the appointment of Kevin Mitchel as Branch Manager,” said Mike Munger, General Manager for Custom Plus Distributing, adding “Kevin will be able to provide superior support to customers through his deep understanding of custom integration needs.”

The location will carry Nest, APC, EnGenius, Atlona, TiVo, IC Realtime, ClearView CCTV, Vivitek, ICE Cable, Perfect Path, Vanco, Rapid Racks and Mounts, Catalyst Wire & Cable, 2GIG, Sony, Russound, Klipsch, SpeakerCraft, URC and more.

The warehouse is merchandised for integrators to evaluate and select their items in a self-serve shopping environment. This allows them to see the breadth of product available to them, easily identify deals, and through quick product selection, move on to their jobs.

Bob Oliver, President and Owner of Custom Plus Distributing and Oliver Marketing, commented, “Silicon Valley is a hotbed of growth and we are committed to delivering the same superior products and levels of customer support that our company has become known for in the markets we serve.”

The new Custom Plus Distributing location is 751 Charcot Ave, San Jose, CA 95131.

For more information visit http://www.customplusdistributing.com/sanjose.html or email info@customplusdistributing.com

About Custom Plus Distributing
Established in 1996, Custom Plus Distributing is a leading Distributor covering Washington, Oregon, Idaho, Alaska, Montana, Northern California and Nevada territories. Custom Plus Distributing specializes in both car and home categories, providing audio, video, security, and networking products. CPD is also a founding member of Catalyst AV, a consortium of consumer electronics distributors, serving over 15,000 dealers nationwide. www.customplusdistributing.com

About Oliver Marketing Inc.
Oliver Marketing, Inc., a manufacturers’ representative firm, was founded in 1986, and represents major brands Sonos, Harman, Sony, Kenwood and Rockford Fosgate, among others.

About Catalyst AV
Founded in 2012, Catalyst AV is a network of 12-independent consumer electronics distributors serving the residential and professional AV channels in the U.S. Catalyst AV grants manufacturers a consistent and cohesive nationwide distribution model to more than 15,000 professional integration specialists. Catalyst AV benefits integrators by delivering all the products and support necessary to execute the demands of job specifications with confidence. The Catalyst AV Board of Directors consists of Mike Hench (Electronics Source Distributors); Steve Presti (Easy Access Distribution) and Wally Whinna (Allnet Distributing). www.catalystav.com

Rocky Mountain Region Catalyst AV Distribution Network Company HCA Distributing Grows Staff and Provides Details of Upcoming Vendor Expo

Denver, CO – April 10, 2014 – HCA Distributing (www.hcadist.com) – the Rocky Mountain region member of the Catalyst AV distribution network – has appointed several consumer electronics industry veterans to its sales force. The company is also gearing-up to host its annual Vendor Expo, held May 13 – 14, at its Denver headquarters.

Michael Thompson will serve as HCA Distributing sales manager for Utah, western Wyoming, western Montana and eastern Idaho markets. Thompson was formerly Rocky Mountain Sr. Account Manager for AVAD where he was responsible for New Business Development. Thompson is based in Murray, Utah. He can be reached at 385.414.2791 and via email at michael@hcadist.com.

Brett Olkowski will assume duties for HCA Distributing will call sales, product support, and outside sales for south Colorado. Previously Olkowski was a Premier Account Manager for Mountain West Distributing and also held positions at Denver Audio Designs, Soundings and Circuit City. Olkowski is located in the Denver-metro area and can be reached at HCA’s main phone number of 303.339.8969 and via email at brett@hcadist.com.

Van Coble was promoted to sales manager at HCA Distributing effective January 1, 2014. Previous to his hiring in February 2013, Coble was employed as a Residential Integrator at Arapahoe Distributing, and has extensive experience in Commercial Integration and Live Sound and Lighting with C & S Communications, Stormfront Productions, Atlantic Audio and the Blockbuster Pavilion – all in Charlotte, NC. Coble is located in the Denver-metro area and can be reached at HCA’s main number of 303.339.8969 and via email at van@hcadist.com.

Annual HCA Distributing Vendor Expo: HCA Distributing Principal Ron Perron invites all Rocky Mountain-area dealers to attend the company’s annual Vendor Expo taking place May 13th & 14th at their Denver location of 2650 W 2nd Avenue, #15. Event hours are 8 AM – 3 PM each day.

Approximately 30 vendors will be represented including TiVo, EnGenius, Atlona, Sanus, Chief, Middle Atlantic and Sonance, with additional vendors expected to be announced shortly. The Expo will consist of product presentations, mini-trainings and one-on-one time with HCA staff and vendors. Refreshments and door prizes will be provided. For more information on the Expo, contact HCA Distributing at 303.339.8969 (or toll-free at 877.532.3027) or via email at info@hcadist.com.

About Catalyst AV: Founded in 2012, Catalyst AV is a network of 12-independent consumer electronics distributors serving the residential and professional AV channels in the U.S. Catalyst AV grants manufacturers a consistent and cohesive nationwide distribution model to more than 15,000 professional integration specialists. Catalyst AV benefits integrators by delivering all the products and support necessary to execute the demands of job specifications with confidence. The Catalyst AV Board of Directors consists of Mike Hench (Electronics Source Distributors); Steve Presti (Easy Access Distribution) and Wally Whinna (Allnet Distributing). www.catalystav.com

ICE Cable Systems Receives HDBaseT Certification on Cat5e and Cat6 Products

The certification propels the brand towards a leadership position in the CEDIA channel and further cements its value proposition of high-performance yet cost-effective structured wiring solutions

Los Angeles, CA – April 7, 2014 – ICE Cable Systems today announced that its Cat5e and Cat6 cables have received HDBaseT certification. This means the products perform to specs as defined by the HDBaseT Alliance.

According to ICE Cable President Brian Rizzo, the certification serves to propel the company towards a leadership position of HDBaseT Cat 5e/6 cable solutions in the CEDIA channel. It also further cements the brand’s value proposition of delivering high-performance yet cost-effective solutions.

HDBaseT
HDBaseT is a connectivity standard for whole-home and commercial distribution of uncompressed HD multimedia content. The cornerstone of HDBaseT technology is 5Play™, a feature set that converges uncompressed full HD digital video, audio, 100BaseT Ethernet, power over cable and various control signals through a single LAN cable.

”With HDBaseT, installers are running video, audio, ethernet, control and power all on one cable, all of which requires equipment “handshakes” on each end. We want to help installers do it right the first time so they can move onto other areas of the job,” says Rizzo. “ICE Cable has spared no expense in the making of our product, from the quality and quantity of copper and compounds we use, to our tangle-free dispensers,” says Rizzo.

ICE Cable HDBaseT Products Feature Set
ICE Cable Systems’ HDBaseT-certified Cat5e and Cat6 cables are sold in bulk cartons of 1,000 feet/ 305 meters. For installation convenience the cartons incorporate REELEX II® payout technology which delivers tangle-free pulls and according to Rizzo also contributes to signal performance. The wire is also UL listed, ETL verified and RoHS compliant.

Where to Purchase ICE Cable
ICE Cable Systems has more than 50 distributors in North America and internationally. Integrators can locate distributors in their area by visiting http://www.icecable.com/where-to-buy or by calling ICE Cable Systems at 310.444.1950.

About ICE Cable Systems
Founded in 2004 by president Brian Rizzo, ICE Cable Systems is a leading manufacturer of premium low-voltage wire and cable products serving the Audio Video, Alarm and Security, Commercial, Electrical Contracting and Data Center channels. The company’s products are available to integrators both directly and through more than 50 distributors in North America and internationally. ICE Cable’s success is driven by ingenuity and its desire to make superior products that offer more value to installers. www.icecable.com

IC Realtime “Goes All In” at ISC West 2014 in Vegas this Week with Implementation of 10-Year Warranty & Lifetime 7 Days a Week Tech Support

Pompano Beach, FL – March 31, 2014 – To coin a gambling phrase, video surveillance brand IC Realtime (ISC West 2014 booth #23005) “is going all in” at the Sands Expo & Convention Center in Las Vegas this week with the implementation of a 10-year product warranty and lifetime 7-days/week technical support on the brand’s surveillance cameras, digital video recorders and network video recorders sold beginning March 1, 2014.

“From day one IC Realtime’s mission has been to equip its dealers with complete end-to-end systems solutions – from high-performing, quality-built solutions that we are eager to have reviewer’s face-off against the competition, to our ability to natively integrate with the many leading control systems in the channels today, to the best technical team in the channel. We have achieved all of this through a strong understanding of what dealers’ day-in and day-out needs are. Now we are granting the ultimate support with the implementation of this program. IC Realtime is in it for the long haul with its dealers,” says IC Realtime CEO Matt Sailor.

About IC Realtime
Established in 2006, IC Realtime is a global innovator of video surveillance technology for the residential, commercial, government and military channels. The company has pioneered the introduction of the Cloud Video Recorder™; 720-degree video surveillance camera technology, and is a strong supporter of the new UL2802 performance testing standard for camera image quality. In both the 2012 and 2013 CEPro Magazine CE Pro 100 Brand Analysis, IC Realtime ranked as #1 IP camera / surveillance brand. Last year the company also made the 2013 Inc. 500 | 5000 list of the nation’s fastest-growing private companies. Website: www.icrealtime.com Follow IC Realtime on Twitter: @ICRealtime and on Facebook at https://www.facebook.com/icrealtimeus

IC Realtime Puts the Pedal-to-the-Metal with Ferrari Racecar at 2014 ISC West Show

In a move that solidifies its position as a global innovator of advanced video surveillance technology, IC Realtime has developed 720-degree video camera technology. The test platform is with 2013 Grand-AM Rolex GT championship-winning team Scuderia Corsa Racing With Ferrari where camera is mounted atop 458 Italia racecar to stream HD video from racetrack to Ferrari guest’s devices.

Both racecar & cameras will be on prominently displayed at IC Realtime’s ISC West tradeshow exhibit booth #23005. Don’t miss it!

Pompano Beach, FL – March 19, 2014 – IC Realtime, a global innovator of advanced video surveillance technology, has developed a remote-viewing platform that captures 720-degrees with no blind spots or moving parts.

“Pulling from experience in having brought to market our single-lens Immersive-360 camera line, our R&D division has pioneered a remote-viewing platform comprised of proprietary software — leveraging gyroscopic movement technology — and a dual-lens 720-degree camera system. By incorporating many software sensors and synchronizing both front and rear spheres (camera lenses) together, we’re able to capture 360-degree x 360-degree video to create a 3D-like experience that puts the viewer completely in the center of the action,” says Ivan Onuchin, Executive Vice President of R&D for IC Realtime. “This will create a realm of endless possibilities for what can be achieved in video surveillance. It is nothing short of remarkable.”

Many different megapixel versions of the IC720 dual-lens camera will be available beginning this year

The 720-degree technology will make its way to market later this year in a brand-new series of two-lens mega-pixel cameras from IC Realtime called IC720. Different versions of the camera with interchangeable sensors and lenses to achieve a wide variety of video surveillance needs (including a 28-megapixel version) are currently in the works. According to Onuchin, the technology incorporates 15 unique aspects that the company has applied/received patent protection on.

IC720 and Scuderia Corsa Racing With Ferrari
“We originally spec’d the technology for automobile racing as it’s one of the most extreme testing grounds we can get our hands on,” says IC Realtime CEO Matt Sailor. “Its first application is in Scuderia Corsa’s Ferrari 458 Italia No. 63 – a car that is currently competing on the US circuit, and won the championship last year.”

Founded in 2011 by Giacomo Mattioli and Art Zafiropoulo, Scuderia Corsa Racing With Ferrari is the 2013 Grand-AM Rolex GT championship-winning team that supports the racing needs of Ferrari clients through turnkey programs, GT endurance racing, the North American Ferrari Challenge Series and track events. IC720 worked closely with the team to incorporate the camera into the racecar.

Streaming live high-definition video to mobile devices — and uncompromised at speeds in excess of 100 MPH — the camera is used during practice laps and is planned to eventually be used during racing as well.

“Soon the very same technology that we are testing with Scuderia Corsa Racing With Ferrari will be available for all types of elite surveillance applications,” adds Sailor. “This will be an industry game-changer.”

Scuderia Corsa Ferrari 458 Italia No. 63 on Display at IC Realtime’s ISC West Exhibit
IC Realtime will display the racecar at its ISC West exhibit (booth #23005). There attendees will get a chance to witness video streams of attendees walking around the car, captured from the roof-mounted 720-degree camera. IC Realtime will also have race footage on-hand for attendees to experience the video captured by the camera at high speeds.

About IC Realtime
Established in 2006, IC Realtime is a global innovator of video surveillance technology for the residential, commercial, government and military channels. The company has pioneered the introduction of the Cloud Video Recorder™; 720-degree video surveillance camera technology, and is a strong supporter of the new UL2802 performance testing standard for camera image quality. In both the 2012 and 2013 CEPro Magazine CE Pro 100 Brand Analysis, IC Realtime ranked as #1 IP camera / surveillance brand. Follow IC Realtime on Facebook at https://www.facebook.com/icrealtimeus and on Twitter: @ICRealtime www.icrealtime.com

About Scuderia Corsa
The 2013 Grand-AM Rolex GT championship-winning team Scuderia Corsa was founded in 2011 by Giacomo Mattioli and Art Zafiropoulo. The team was created for the sole purpose of supporting the racing needs of Ferrari clients and includes turnkey programs, GT endurance racing, the North American Ferrari Challenge Series and track events. Giacomo Mattioli is the owner of Ferrari Maserati Beverly Hills and South Bay and partner in Ferrari Maserati Silicon Valley with Art Zafiropoulo.
Follow Scuderia Corsa on Twitter @Scuderia_Corsa, on Facebook at Scuderia Corsa, Instagram at #Scuderiacorsaferrari and ScuderiaCorsa.com

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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