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Inaugural Pensado Awards to Honor Today’s New Brand of Music Professional

— Live ceremony on June 28 and global online broadcast will “recognize the faces behind the sound” —

LOS ANGELES, CA, April 17, 2014 — For the past several years, the acclaimed online video series Pensado’s Place has celebrated the evolving landscape of music and technology and given a voice to its leaders and innovators, and now the producers of that program have created the Pensado Awards, a new award show intended to acknowledge today’s emerging brand of music professional and to “recognize the faces behind the sound.” The live show will take place on June 28, 2014, at the Fairmont Miramar in Santa Monica, California, and will be followed one week later by a global online broadcast. Scheduled to co-host are award-winning producer-engineers Chris Lord-Alge (Muse, Pink, Foo Fighters, Avril Lavigne, Green Day, Daughtry, Paramore, Black Eyed Peas), Marcella Araica (Britney Spears, Madonna, Pink, Duran Duran, Keri Hilson) and Young Guru (Jay Z, Beyonce, Mariah Carey), with additional co-hosts to be announced soon.

The Pensado Awards are a natural outgrowth of the ethos behind Pensado’s Place. In recent years, developments in music and technology have changed the landscape for producers, songwriters, engineers and musicians, encouraging artists and composers of all types to hone their craft. From the self-taught basement amateur to the seasoned industry producer, all manner of music professionals are discovering new methods of working and novel ways to reach fans. The science and art of music-making are in a rapid state of flux, with exciting opportunities awaiting among the talented figures in and out of the spotlight – the people who are currently engineering the next sound that will move the world in the music, film, television and digital realms. Over 100,000 albums and millions of songs are released every year, not to mention the hundreds of thousands of concerts put on worldwide, but the awards often end up in the hands of a lucky select group. So the brilliance and hard work of all those producers, songwriters, DJ’s, engineers, mixers, live wizards and behind-the-scenes technicians in audio often go unnoticed – until now! The Pensado Awards, founded as a means of acknowledging these talented individuals and their work, are a grand opportunity for the best pros, amateurs, brands and press to come together as one community to celebrate the uncelebrated.

Herb Trawick, the Co-host/Executive Producer and Creator of Pensado’s Place, as well as Manager and Advisor to Co-host Dave Pensado, stated, “We are very thrilled about the opportunity to put on an awards show that is by the people and for the people. And we are just as excited to have Chris Lord-Alge, Marcella Araica and Young Guru – and other names to be announced soon – on board as our hosts, and all of our Pro Committee artists and sponsor partners. The buzz has been electric, and we are already talking about making this an annual event.”

“As an engineer and mixer myself, I am acutely aware that so many of the most talented people in the industry never get the recognition they deserve,” stated Dave Pensado (Co-host of Pensado’s Place, GRAMMY®-winning mix engineer, Teacher). “We have founded these awards to acknowledge amateurs and professionals for their craft. We hope you join in the celebration, either in person or online.”

Working behind the scenes to make the Pensado Awards a reality are the producers from Pensado’s Place and a group of top industry PR/marketing professionals. Leading the charge are Pensado and Trawick, along with Pensado Awards producer Karen Dunn of KMD Productions (Producer of the TEC Awards at NAMM for 29 years and various other Pro Audio Events). Rounding out the Pensado Awards Team are social media guru Will Thompson, PR professionals Clyne Media and Lisa Roy, Lead Agent Shevy Shovlin and Business Development manager Khaila Stewart.

Pensado Award categories include OMG! Mix of the Year; Game Changer Producers Award; Songwriters Break Thru Award; Unique Project Studio (Global); Amateurs Best/Mix Recording (Global); Best Non-English Song (Global); Best Tracking Engineer; Outstanding Achievement in Sound for Film, Television & Gaming; Giant Award (industry legend); Master of Mastering; Live/FOH Award; AIR Award (Best Assistant, Intern or Runner); Outstanding Brand; Spin Doctor DJ Award; Dave Pensado Educators Award; and Herb Trawick Visionary Award.

The Pensado Awards Pro Committee is made up of artists, engineers, producers and industry notables (many of whom have been featured guests on Pensado’s Place), who together will serve as the judging panel for the awards. The committee in currently being assembled and is confirmed to include Andrew Scheps (Lana Del Rey, Red Hot Chili Peppers), Jimmy Douglass (Pharrell, Justin Timberlake), John McBride (Martina McBride, The Blackbird Academy), Manny Marroquin (Bruno Mars, Imagine Dragons), Trina Shoemaker (Queens of the Stone Age, Sheryl Crow, Emmylou Harris), Young Guru (Jay-Z, Alicia Keys, Kanye West), Zoe Thrall (Studio Director at the Studio at the Palms) and others.

Opportunities are still available to join the over 100 leading music makers and manufacturers, representatives from 75 countries and over 100 schools who are already active supporters of and participants in the inaugural Pensado Awards. Three sponsorship packages are available. To support the Awards, please visit http://pensadoawards.com/sponsorship_info.html.

Photo caption: Pictured L-R: Herb Trawick (Co-host/Executive Producer and Creator of Pensado’s Place) and Dave Pensado (Co-host of Pensado’s Place, GRAMMY®-winning mix engineer, Teacher). Photo by Zan Nakari (www.zanphotos.com).

About Pensado’s Place
The hour-long weekly web series Pensado’s Place was created nearly four years ago. Co-hosted by legendary mix engineer Dave Pensado (Beyoncé, Christina Aguilera, Kelly Clarkson, Mariah Carey, Elton John, Michael Jackson and more) and show creator Herb Trawick, the show includes interviews with top music industry artists, engineers, producers, mixers, and record executives, as well as in-depth tutorials in production, engineering and mixing. Pensado’s Place has positioned itself as “the most influential show for audio engineers,” mixers and producers (Forbes Magazine) in just three years. Pensado’s Place is more than just a show, as it highlights the very best in the industry of music, gaming, sound identity on film, and audio equipment, with a presence in live events. As a leading educational resource, Pensado’s Place is helping build the next generation of audio greats.

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Presenting Cobalt: Wharfedale’s First Bluetooth® Speaker

— Wireless Convenience Meets Superb Sound and Elegant Design —

Chicago, IL, April 9, 2014 — Sound Solutions, LLC, the exclusive U.S. distributor of Wharfedale loudspeakers and Avid HiFi products, is now shipping the Wharfedale Cobalt Wireless Bluetooth® Loudspeaker. The Cobalt brings acclaimed Wharfedale sound quality including aptX® connectivity to the Bluetooth speaker category in a compact contemporary design that fits easily into any home, apartment, office or dorm.

“In introducing the Cobalt we knew we couldn’t introduce just another ‘me too’ wireless powered speaker,” said Walter Schofield, Vice President of Sales and Marketing. “Cobalt lets listeners enjoy music from their favorite portable devices with complete convenience and outstanding sound quality that lives up to the heritage of the Wharfedale name.”

The Wharfedale Cobalt has a sleek design with a thin, curved horizontal front surface mounted on an integral base. Measuring 15 inches wide by 6-3/4 inches high by 7-1/4 inches deep (including base), the slim-profile Cobalt is available in a high-gloss Piano Black finish that imparts an elegant appearance. The Cobalt is simplicity itself to operate using its supplied remote or its touch panel controls.

The Cobalt’s wireless link eliminates the need to dock or connect a Bluetooth device, and works with all devices and phones that meet the Advanced Audio Distribution Profile (A2DP) spec, including the Apple iPhone, iPad and most Android devices. The Cobalt also includes a 1/8-inch (3.5mm) Aux In jack for use with any music source. The Cobalt is compatible with aptX audio coding technology to deliver wireless high-fidelity sound from aptX-enabled products.

The Cobalt’s Sonic Clarity dual 4-inch full-range drivers and Bass Flow Port and 30-watt RMS amplifier provide satisfyingly detailed and dynamic stereo sound. To further improve performance, the Wharfedale Cobalt features proprietary 24-bit digital signal processing, with patented psychoacoustic algorithms that compensate for the acoustic characteristics of smaller speakers to provide room-filling audio.

The Wharfedale Cobalt Wireless Bluetooth Loudspeaker is currently available at a US suggested retail price of $399.

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Waves Audio Vitamin Sonic Enhancer Now Available

TEL AVIV, ISRAEL, April 9, 2014 —Waves Audio announces the availability of Vitamin Sonic Enhancer, a multiband harmonic enhancer and tone-shaping plugin that can make any track sound powerful and full of spark by mixing an enriched version with the original signal. With its zero-latency processing, Vitamin caters to studio and live mix engineers alike. Used as an insert on any track or bus, Vitamin instantly delivers a warm, vital result that is comparable to what users would get from a parallel chain of EQ, compression and saturation processors, but without the hassle.

Vitamin’s controls are intuitive, easy to use and immediately responsive, letting users smooth or accentuate punchiness and dynamics, determine the crossover frequency points between the plugin’s five bands, and control the mix of the direct signal with its enhanced version. To top it all off, when Vitamin is in stereo mode, each band has a width control that lets users create wider sound images or make room for a vocal right in front of the mix – a great tool for mastering.

No matter what it is used on, Vitamin opens up the sound in a way that complements and enhances all mixes, ensuring they get all the nutrients they need.

Vitamin Sonic Enhancer Features:

Parallel multiband harmonic enhancer with five individual bands
Control over the crossover frequency points between bands
Control over the mix of the direct signal with the enhanced version
Per-band stereo width control
Punch control for smoothing or accentuating punchiness and dynamics
Zero-latency processing

Vitamin is available separately as well as in the following bundles: Gold, Platinum, Diamond, Horizon, Mercury, Prelude, Essentials, Pro Show, and SD7 Pro Show. Owners of these bundles with current Waves Update Plan coverage can update the bundles and receive Vitamin at no additional cost.

Vitamin Sonic Enhancer is currently available with a U.S. MSRP of $200 (Native) or $300 (SoundGrid) and a special introductory price of $99 (Native) or $149 (SoundGrid). Visit http://www.waves.com/plugins/vitamin for more information. Product video: http://youtu.be/VRWWPPnGGOQ.

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Genelec Home Audio Names Big Apple Technology New Manufacturer’s Representative for the Metro New York Area

— Big Apple Technology is the latest rep in the Genelec Home Audio Systems sales force —

NATICK, MA, April 7. 2014 — Genelec Inc., U.S. distributor of Genelec Home Audio Systems, announces the appointment of a new manufacturer’s representative – Whitestone, New York-based Big Apple Technology – to serve the Metro New York City area. Bart LoPiccolo, Genelec National Sales Manager, made the announcement as part of Genelec’s ongoing expansion in the custom installation/home theater market sectors. Led by company president Joseph Frattasi and sales reps Doug Lee and John Frattasi, Big Apple Technology will help increase market share for Genelec in the custom/home installation arena throughout New York City and its suburbs.

The addition of a new, dedicated rep in this region underscores Genelec’s commitment to meeting the rising market demand with a network of experienced, knowledgeable representatives. Commenting on this appointment, LoPiccolo stated, “We are proud to have added Big Apple Technology to the Genelec family. They are a well-established presence in the market, and their experience and support make them an excellent fit for Genelec. Joseph, Doug, John and the rest of their team are very qualified, and they will assist us in increasing brand visibility and market penetration in greater NYC and also help build lasting relationships with high-end custom install dealers. We look forward to continuing growth as a result of this new partnership.”

For more information, please visit www.genelecusa.com.

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Genelec NAB 2014 Press Kit

Please click here or image below to view Genelec NAB 2014 Press Kit

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Waves Audio NAB 2014 Press Kit

Please click here or image below to view Waves Audio NAB 2014 Press Kit

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Audio-Technica NAB 2014 Press Kit

Please click here or image below to view Audio-Technica NAB 2014 Press Kit

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Auralex® Supports Vintage King Audio Nashville and Carl Tatz Design™ at TEC Award Toast

— Auralex® President and Co-Founder Eric Smith was on hand along with other Auralex personnel to toast Vintage King’s recent TEC Award win for their innovative MixRoom™ —

INDIANAPOLIS, IN, April 3, 2014 – On Thursday, March 20, 2014, Vintage King Audio Nashville hosted an event to celebrate its recent TEC Award win with a champagne toast and keynote event. The award was initially presented in January at the NAMM Show in Anaheim, California, recognizing the Vintage King Audio Nashville MixRoom™ for outstanding creative achievement in the Studio Design Project category. The room employs the Carl Tatz Design™ (CTD™) MixRoom concept, which pairs a CTD PhantomFocus™ System with the Carl Tatz Signature Series™ acoustical treatment from Auralex® Acoustics, Inc.

On hand for the March 20th toast and keynote event were Eric Smith, President and Co-Founder of Auralex, accompanied by other members of Auralex’s management and sales team. Also in attendance were the following individuals: Mike Nehra, Vintage King Co-Founder; Chad Evans, Vintage King National Sales Rep; CTD Founder Carl Tatz; Todd Beeten, Sound Construction and Supply CEO; Mike Rhodes, SkinnyFish Studio Services owner; and a standing-room only crowd of some of Nashville’s top audio professionals.

Chad Evans addressed all assembled, recalling in detail the development of the Vintage King Nashville MixRoom and its significance as part of the larger Vintage King story. This room is the only facility of its kind in the world – a combination of a sales floor, an equipment demo room, and a working control/mixing room.

Eric Smith stated, “We are honored to be a part of the Vintage King MixRoom and this great celebration. Our ongoing relationship with Carl Tatz Design and Vintage King have fostered a spirit of teamwork and innovation, and thanks to the hard work of all involved, the result has been recognized by our peers at the TEC Awards. And we always love assembling with Nashville’s top engineers and audio minds and bonding over a drink to a job well done! A great experience from start to finish.”

“This was definitely a team effort among Auralex, Carl Tatz, Sound Construction and Vintage King,” stated Vintage King Audio’s Founder, Mike Nehra. “Everyone’s collaborative vision is what makes the Vintage King Nashville Control Room so special and sound so good. We took great care in properly tuning the room to accommodate a wide range of monitors and gear. When you walk into the room you sometimes forget that you are actually standing in a retail location.”

For more information, please visit www.auralex.com.

Photo Caption 1: Personnel from Auralex Acoustics, Vintage King Audio Nashville, Carl Tatz Design, Sound Construction and Supply, SkinnyFish Studio Services and others gather at Vintage King Nashville for a champagne toast and keynote event celebrating Vintage King Nashville’s recent TEC Award win.

Photo Caption 2: Pictured L-R: Mike Rhodes, SkinnyFish Studio Services owner; Eric Smith, President and Co-Founder of Auralex; Mike Nehra, Vintage King Audio Founder; Carl Tatz, Founder of Carl Tatz Design; Todd Beeten, Sound Construction and Supply CEO; and Chad Evans, Vintage King National Sales Rep.

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Audio-Technica Microphones Employed by Recording Veteran Steve Smith on Northwest University’s Concert Choir

— Award-winning engineer chooses AT5040 and AT4047/SV mics for live recording of yearly choral concert, and continues to choose A-T mics in the classroom —

STOW, OH, April 1, 2014 — The Concert Choir at Kirkland, Washington’s Northwest University has a reputation as a premier performance ensemble, demonstrating a wide-ranging musicality on pieces from throughout the choral repertory. And they have an added ace up their sleeve in Steve Smith, an award-winning recording engineer and the Creative Director of Creatio, Northwest University’s innovative music business and recording arts degree tracks. At the Concert Choir’s recent annual concert at Seattle’s Benaroya Hall, Smith was tasked with recording and mixing the live performance, and he turned to microphones from Audio-Technica, a leading innovator in transducer technology for over 50 years. Although the recording will likely be used only for archival purposes and internal circulation rather than commercial release, Smith did not take any shortcuts, carefully miking the 100+ member choir, nine-piece brass ensemble and grand piano and mixing a stereo recording any classical label would be happy to release.

For the recording, Smith used five AT5040 Studio Vocal Microphones on the choir and one on the piano. Two AT4047/SV Cardioid Condenser Microphones were used on the brass ensemble. “I love the AT5040,” Smith states. “It’s super high quality. I’d put it up against anything. The AT5040 is extraordinarily transparent and beautiful-sounding.” And Smith’s AT4047/SV’s only scratch the surface of Creatio’s microphone arsenal, which includes nearly 40 A-T microphones.

Creatio is the only four-year accredited school in the Pacific Northwest to offer in-depth training in the recording arts and music industry business. Smith’s long list of credits includes achievements in recording engineering and producing, recording studio design and construction, motion picture and video game soundtrack recording, live sound installation and implementation, and audio production technology education curriculum – not to mention projects from such legends as Stevie Wonder, Garth Brooks, DC Talk, Donna Summer, Van Halen and countless others. As Creatio’s Creative Director, Director of the Recording Arts Technology Program, Chief Engineer of Creatio Studios and a principal instructor, Smith makes it a point of pride to go out of his way to impart his students with practical knowledge and nuanced listening skills. “I believe very strongly that educational institutions and music technology programs have an added importance in this day in age,” he muses. “People used to go to music stores to learn and listen – to A-B mics and signal processors and whatnot – but that is happening less frequently these days. Educational institutions are now the place where students learn both the formal science and art of recording, and that practical, real-world perspective. And we feel lucky that Audio-Technica places such a high level of importance on these programs as well.”

Smith continues, “In my classes, we compare microphone models and techniques with meticulous listening tests, and it’s great when a student can make a connection with a microphone. Our mic arsenal is deep and diverse, and Audio-Technica microphones continually impress the students. I have always loved them too. They are very consistent from mic to mic, with great quality control. I feel privileged to share microphones from Audio-Technica with tomorrow’s best engineers, who will be putting A-T mics to use for years to come.”

For more information, please visit www.audio-technica.com.

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Wavelengths Pro Audio Chooses Racks from Lowell Manufacturing

— Massachusetts pro audio retailer, integrator and full-service music store finds that its work takes it into every major vertical including recording studios, houses of worship, corporate environments and education spaces, and in all of them equipment racks from Lowell are the key to successful systems designs —

PACIFIC, MO, March 31, 2014 — When Alan Redstone, who directs System Design & Engineering at Leominster, Massachusetts-based Wavelengths Pro Audio, LLC, takes on a project, he knows that the AV systems racks are a key foundational component in the design. So whether the firm is working on a recording studio project, a corporate boardroom design, a renovation of a college sports facility, a first-responder training facility or any of the other widely varied spaces that this pro audio retailer and integrator works in, Redstone chooses racks, power and cable management from Lowell Manufacturing Company, a leading U.S. manufacturer of professional AV Products. Recent projects involving Lowell racks include Doyle Field in Leominster and Becker College in nearby Leicester. Doyle Field, which was a large-scale renovation of a local football field, used a pair of LWR-3523 Lowell racks, one for amplifiers and the other to house processing equipment. Both were secured with the optional LFD-35 solid front door with keyed lock, preventing unauthorized access to the equipment. The swing-out racks were also secured to their backboxes with keyed locks. At Becker College, where Redstone employed Lowell’s LWR-1223 rack with LFD-12FV fully vented front door, electronics and DSP were also protected via a secure Lowell door lock.

“Lowell racks are versatile for us,” says Redstone. “The wall racks are just perfect for remotely mounting everything. You can get them out of the way, they work every time, and they’re not weighing a thousand pounds. And again, with all the different fasteners that they give you with it, it makes it much easier to deal with, which is especially important when we’re in the field.”

As an example, Redstone cites the reversible design of Lowell’s hinged wall racks. “Many times we’ve gotten to a site where HVAC or another contractor has unexpectedly put something in our way, and we had to rethink it,” he explains. “But because of Lowell already thinking ahead with their ‘ambidextrous’ design, that job is made a lot easier for us onsite, because we can have the whole front swing out left or right, as needed. Any problems on site cost time and money, and we often have to eat it as the integrator because we’ve signed off on a budget and a quote. But Lowell saves us money by solving problems for us on the job.”

Citing an installation at Dean College in Franklin, Massachusetts, that uses Lowell LWR-3523 racks with LFD-35FV fully vented steel doors in a theater used for both performances and teaching theater arts, Redstone notes that Lowell’s LWTCR-3R tilt open recessed wall rack allowed access to CD/DVD and local inputs. These racks are the only ones of their kind. “I don’t know how else we would have come up with it,” he says. “That’s another reason why I tend to design systems with Lowell in mind. They make some unique items that work.”

Redstone further notes Lowell’s comprehensiveness: “You can add on all the accessories that you need, like shelving, rack blanks, and wire management. It’s really a complete package. For the integrator it makes it easy to one-stop shop. And the quality of the manufacturing is superior – we have never had a rack that got to us that was damaged during transportation or didn’t work or that had an issue with any way of the manufacturing process.”

Finally, Redstone appreciates Lowell’s cost effectiveness. “Lowell products are right within the budgets for most of our projects – educational institutions, colleges, schools – which all tend to be pretty tight fiscally. Lowell helps us build a better project in so many ways while at the same time saving us and our clients money. That’s a great partner to have.”

For more information, please visit www.lowellmfg.com or e-mail Lowell at sales@lowellmfg.com.

Photo caption 1: A Lowell LWR-1223 rack with LFD-12FV fully vented front door, installed at Becker College by Alan Redstone of Wavelengths Pro Audio, LLC.

Photo caption 2: A Lowell LWTCR-3R tilt open recessed wall rack, installed in a theater used for both performances and teaching theater arts at Dean College in Franklin, Massachusetts, by Alan Redstone of Wavelengths Pro Audio, LLC.

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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