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Archive by Brad Gibson

Balanced Audio Technology: Luxuriate In Ultra-High-End Holiday Listening

WILMINGTON, Delaware — High-end audio bridges the gap between merely listening to reproduced sound and being immersed in an astonishingly realistic representation of the musical experience. Balanced Audio Technology (BAT) is dedicated to creating ultimate-performance vacuum tube and solid-state audio components that combine the best of both time-tested and modern design approaches with heirloom-quality construction.

For listeners seeking the very best, there is no more rewarding gift than hearing music in the home in all its depth, richness and emotional involvement.

Whether it’s a studio apartment with skyline views or an expansive home with minimalist décor, even the most uncluttered living space should breathe with the life of exquisite music. The VK-3000SE integrated amplifier serves as the heart of a truly superlative music system. It combines a vacuum-tube preamplifier and 150 watt-per-channel solid-state stereo amplifier in one simple to use, exceptional-sounding component. Like all BAT products, the VK-3000SE employs balanced circuit topology, which amplifies musical signals while blocking unwanted electronic noise, to ensure total signal purity.

The VK-3000SE incorporates a host of design innovations including the 6H30 vacuum tube, which was first discovered by BAT as unparalleled for use in audio applications; a symmetrical output stage that uses ultra-fast bipolar transistors; an optional phono module to accommodate a turntable; and numerous additional enhancements. Even its remote control is machined from a single block of aluminum. The VK-3000SE is available in black or two-tone silver/ black finish. (SRP: $7,995; $8,995 with phono stage)

The REX II Reference Linestage Preamplifier represents the pinnacle of Balanced Audio Technology’s purist approach to building the ultimate audio control center. It employs fully balanced circuitry and only a single Unistage™ gain stage to provide an unrestricted signal path with extraordinary sonic purity. BAT’s approach to two-chassis design is unique in the world of high-end audio. Briefly, a power supply has a positive and negative phase. Without getting overly technical, the positive side generates less electronic noise than the negative side. The REX II places the negative side of the power supply away from the signal tubes, resulting in ultra-quiet operation where music emerges from a “black” background of utter silence.

(A detailed technical explanation of this and other Balanced Audio Technology design and engineering attributes is available on the BAT website at: http://balanced.com/BAT-Architecture.)

The preamplifier incorporates the 6H30 vacuum tube and custom-designed amorphous core output transformers rather than conventional output capacitors; and again, without getting too technical, these amorphous core transformers give this preamp the sonic transparency and dynamic shadings that set new standards in these categories.

Additional refinements include BAT SUPER-PAK custom oil capacitors, a proprietary electronic shunt volume control with 140 steps of 0.5dB resolution and additional refinements to deliver a level of transparency, dynamic scale and musical texture that is simply beguiling. (SRP: $25,000)

The REX Power II Mono Power Amplifier is designed to be nothing less than an all-out effort to redefine the state of the art in audio power amplification. It features a fully symmetrical design from input to output with high current, all-triode vacuum tube, zero-feedback topology. Think of it as two single-ended amplifiers per channel with their signals summed at the output transformer, a configuration that enables the use of a wide-bandwidth output transformer with vanishingly low distortion.

Like all Balanced Audio Technology audio components, the REX II Power Amplifier is built to the highest standards in every respect. To name just one example, it employs custom oil capacitors in the power supply section for increased energy storage, yielding effortless dynamic capability and superb fidelity to music’s finest textures. High 160-watt power output, extended frequency response and stunning musical realism all meet in the REX Power II. (SRP: $39,800 for monoblocks; also available in 80-watt-per-channel stereo configuration at $19,900)

One listen and your musical outlook will be forever transformed. Balanced Audio Technology components are proudly handcrafted in the United States of America.

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Neil Portnow, President/CEO of The Recording Academy® to Give Friday’s Opening Keynote at AES137 Convention

NeilPortnow

New York, NY, September 15, 2014 — On Friday, October 10, 2014, the 137th Audio Engineering Society Convention at the Los Angeles Convention Center in Los Angeles will feature a keynote address by Neil Portnow, President/CEO of The Recording Academy® (internationally known for the GRAMMY Awards®), which includes The Academy’s Producers & Engineers Wing® (P&E Wing), composed of more than 5,500 producers, engineers, remixers, manufacturers, technologists, and other related music recording industry professionals. Taking place from 12 – 1 p.m. in Special Events Room #403, Portnow’s presentation will discuss how The Academy and its P&E Wing — via education and dialog — address the challenges and opportunities currently facing recording professionals, as well as targeted advocacy initiatives The Academy is developing to address some of these concerns.

During the course of his career, Neil Portnow has become a leading figure in the music and recording industry, liaising with music makers, corporate executives, political figures and worldwide brands. He has served as President of The Recording Academy since December 2002, and was named President/CEO in September 2007. As President/CEO, Portnow works closely with The Academy’s Board of Trustees and its Chair, local Academy Chapter boards, as well as The Academy’s senior management team to advance The Academy’s goals and mission — including the creative and strategic vision and operations of The Academy and its related entities (the GRAMMY Awards®, the Producers & Engineers Wing, The Latin Recording Academy®). He also serves as President/CEO of The Academy’s charitable affiliates, MusiCares® and the GRAMMY Foundation®, and he is Chair of the Board of The GRAMMY Museum® at L.A. LIVE in downtown Los Angeles. He represents The Academy to its constituents, to its partners, and to music fans, and serves as an industry leader on issues relating to the music industry — including participation in national caucuses, conferences, roundtables and keynotes; and key domestic and international industry-related organizations. And in keeping with The Academy’s position as an advocate for its constituents, Portnow develops and manages strategic advocacy positions at the national, state and local levels — both governmental and within music and its related industries.

For information on how you can get your FREE Exhibits-Plus badge (pre-registration required), as well as further Registration, Hotel, and Technical Program information, visit the AES137 webpage at http://www.aes.org/events/137/.

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Sound for Picture Track at the Upcoming 137th AES Convention in Los Angeles Offers Expertise of Film and TV Audio Professionals

— Panels and presentations will focus on the new frontiers of immersive sound and object-based mixing, as well as a session with award-winning women sound mixers of Hollywood —

New York, NY — The 137th Audio Engineering Society Convention, set for Thursday, October 9, through Sunday, October 12, 2014, at the Los Angeles Convention Center in Los Angeles, California, will feature a special track, “Sound for Picture,” chaired by acclaimed film sound engineer Brian McCarty (On Golden Pond, The Big Lebowski, Dick Tracy, others). The Sound for Picture Track at past AES Conventions has been both timely – recent events have looked at soundtrack loudness issues – and popular, evidenced by the standing-room-only crowd that audio specialists from the reality show “Deadliest Catch” drew at last year’s New York event. This year’s Sound for Picture track will look deeply into how cinema sound is becoming immersive, with the arrival of object-oriented audio platforms like Dolby’s Atmos®. It will also reflect the widening of the sector’s diversity with a panel featuring award-winning women sound mixers who work at the leading dubbing stages in Hollywood and elsewhere.

Additionally, for the first time, the Sound for Picture track will include workshops on Production Sound recording. This craft, the recording of dialog during the filming, is a specialized type of recording in a high-pressure environment that gives Hollywood productions a higher degree of realism. A workshop featuring the “Superstars of Production Sound Recording” along with a practical Master Class on Production Sound Recording techniques will draw large audiences. Additionally, as part of the AES137 Sound for Picture track, an off-site Tech Tour will feature a hands-on demonstrations and Master Classes on Auro3D Immersive Sound Mixing conducted at The Dub Stage in Burbank by Marti Humphrey and Chris Jacobson.

The full session schedule is set to include:

Sound for Picture Session SP1 Cinema Loudness Subcommittee Test Results and Proposed Solutions
Sound for Picture Session SP2 Music Production for Film—A Master Class
Sound for Picture Session SP3 The Award-Winning Women Sound Mixers of Hollywood
Sound for Picture Session SP4 Cinema Standards Review and the Road to Implementing Changes (A Joint Presentation with the SMPTE)
Sound for Picture Session SP5 Immersive Sound and One-Man Mixing
Sound for Picture Session SP6 World-Class Cinema Sound Mixers Discuss Their Craft
Sound for Picture Session SP7 Superstars of Production Sound Recording
Sound for Picture Session SP8 Recording Production Sound—A Master Class

“The ‘Sound for Picture’ track has been a tremendous success for the AES Conventions – the largest group of working sound engineers around the world are those that do Sound for Picture in one capacity or another,” stated McCarty. These working engineers learn new techniques from their peers at these workshops, which have been given by the top working professionals. The Los Angeles Convention will be no different. And with Hollywood being the home of cinema, we’re presenting a stellar group of Oscar winning professionals to the Convention.”

For information on the Sound for Picture Track and how you can get your FREE Exhibits-Plus badge (pre-registration required) for the AES137 Convention, as well as further Registration, Hotel, and Technical Program information, visit the AES137 webpage at http://www.aes.org/events/137/.

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Mix Magazine’s Sound-for-Film Event “Immersive Sound: From Production to Playback” Sponsored by GC Pro

SoundForFilm_Slate

— Event featured appearances from Steven Slate and other friends of GC Pro —

WESTLAKE VILLAGE, CA, September 10, 2014 — Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, served as a sponsor for Mix Magazine’s Sound-for-Film event “Immersive Sound: From Production to Playback,” which took place Saturday, September 6, 2014, in the Anthony Quinn Theater at Sony Pictures Studios in Culver City, California. GC Pro displayed the latest in high-technology products, including the new RAVEN MTX consoles as well as ADAM Audio monitors in a surround sound configuration at the event. Pictured is Steven Slate, CEO, Slate Pro Audio, the manufacturer of the RAVEN MTX console, at GC Pro’s booth. Photo courtesy of GC Pro.

About Guitar Center Professional/Guitar Center
Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting www.gcpro.com.

Guitar Center is the world’s largest retailer of guitars, amplifiers, drums, keyboards, recording, live sound, DJ and lighting equipment, with more than 260 stores across the U.S. 2014 marks the milestone 50th anniversary of the Guitar Center Brand as we continue to help people make music from coast to coast. In addition, the Music & Arts division operates more than 120 stores specializing in band & orchestral instruments for sale and rental, serving teachers, band directors, college professors, and students since 1952. With an unrivaled in-store experience and passionate commitment to making gear easy-to-buy, Guitar Center is all about enabling musicians and non-musicians alike to experience the almost indescribable joy that comes from playing an instrument. All we sell is the greatest feeling on earth. For more information about Guitar Center, please visit www.guitarcenter.com, contact media@guitarcenter.com, or visit our Press Room at http://gc.guitarcenter.com/pressroom/. Subscribe to our RSS newsfeed at http://feeds.feedburner.com/GuitarCenterPressroom.

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The Recording Academy® Producers & Engineers Wing® Supports High Resolution Audio Training Program for Home Technology Professionals, Launched by CEDIA and Leading Manufacturer Partners

Initiative promotes best integration practices

Denver, CO, September 10, 2014 – The Custom Electronic Design and Installation Association (CEDIA) announced today, in partnership with Sony and other leading manufacturers, the first High Resolution Audio (HRA) training program specifically developed for A/V specialty dealers and installers. The program will be conducted in cooperation with The Recording Academy® Producers & Engineers Wing® and will focus on innovative ways to integrate hi-res compatible devices and music in new and existing homes. This will result in a better overall entertainment experience for CEDIA member clients.

The announcement was made during this year’s CEDIA EXPO keynote address, which covered the emerging HRA market.

“This partnership assists CEDIA by providing our members with the latest tools and information that are available for High Resolution Audio,” stated Don Gilpin, Executive Director and COO of CEDIA. “The support of The Recording Academy P&E Wing will also enable CEDIA members to create new solutions which integrate high resolution music services and devices, in the most seamless way possible.”

“We are delighted to help CEDIA members to better understand the key issues related to recording, mixing and mastering in high resolution,” said Maureen Droney, Managing Director of The Academy’s Producers & Engineers Wing. “Given the expertise of our music professionals located in 12 chapters across the country, I’m pleased that this new HRA training program gives those in the field the best guidelines to follow and helps set the right expectations for consumers concerning hi-res music.”

The CEDIA High Resolution Audio training program is expected to launch during the first quarter of 2015.

About CEDIA
CEDIA is an international trade association of companies that specialize in designing and installing electronic systems for the home. The association was founded in September 1989 and has more than 3,500 member companies worldwide. CEDIA members are established and insured businesses with bona fide qualifications and experience in this specialized field. For more information on CEDIA, visit the association’s Web site at www.cedia.net.

Follow @CEDIA on Twitter, find us on Facebook at www.facebook.com/CEDIA.Region2, or join the CEDIA group on LinkedIn.

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Bose® Professional Systems Holding RoomMatch® Demo Sessions in New York City on Tuesday, September 16

Don’t miss this special opportunity to hear a live performance through a full RoomMatch L/C/R system

Framingham, Massachusetts, September 11, 2014 – As a resource for system integrators, contractors and front-of-house engineers, Bose® Professional will be hosting a demonstration of their RoomMatch loudspeaker systems at New World Stages in New York City, Tuesday, September 16, 2014. Users requested to audition RoomMatch systems in real-world situations, and Bose has responded with this event and other regional demos showcasing RoomMatch loudspeakers, along with PowerMatch® amplifiers and ControlSpace® digital signal processing.

The demo session is scheduled for 3:30 p.m. Experience the power and flexibility of a full Bose RoomMatch L/C/R system. Attendees will have a chance to have discussions with Bose Professional Systems sales and field engineering personnel. After the demo, kick back and relax with complimentary cocktails, hors d’oeuvres, and a performance by one of the nation’s premier Journey tribute bands, Voyage, as they showcase Bose RoomMatch Progressive Directivity Array loudspeakers in a live concert. Guests are welcome.

• Date: Tuesday, September 16, 2014
• Time: 3:30pm; reception and live performance at 5:00pm
• Location: New World Stages
• Address: 340 W. 50th St., New York, NY 10019

Please RSVP as soon as possible to albert_spinelli@bose.com, or call Al at 570-223-3559. Space is limited.

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The 137th Audio Engineering Society Convention to Feature Popular Project Studio Expo

— Presented in association with leading recording technology publication Sound On Sound, the Project Studio Expo is intended to give home recordists a new perspective on how they can better use their tools and their ears —

New York, NY, September 9, 2014 — The 137th Audio Engineering Society Convention, scheduled for Thursday, October 9, through Sunday, October 12, 2014, at the Los Angeles Convention Center in Los Angeles, California, will play host the popular Project Studio Expo, (PSE) presented in association with Sound On Sound. The Project Studio Expo, included with admission to holders of the Free Exhibits-Plus badge, will feature presentations by leading industry engineers, producers, authors, journalists and educators, including Alex Case, Mike Senior, Stephen Webber, Larry Crane, Craig Anderton, Mick Guzauski, John Storyk, Paul White, Hugh Robjohns, and others. Presenters will lead attendees through basics such as recording vocals, preparing multitracks for mixing and best practices for proper monitoring, as well as more detailed discussions on how to optimize value when it comes to choosing and purchasing equipment, how to design a great project studio, and how to get the most out of a digital audio workstation. The Project Studio Expo will take place Friday, October 10, and Saturday, October 11, throughout show hours. Sponsors for the PSE at the 137th AES Convention include Audionamix, Avid, Focusrite Novation, Sennheiser, and Universal Audio.

The PSE also features a variety of events covering some of the more practical, yet often overlooked, aspects of personal and project studio recording space and workflow. One example is a two-session program entitled “Listen Up and Learn!,” led by Stephen Webber of Berklee College of Music and Alex Case of the University of Massachusetts Lowell, where attendees will get an up-close view into how experienced audio engineers break down what they hear, empowering attendees to keep learning whenever them listen, and inspiring them to approach their own work in new ways.

The PSE will also play host to sessions such as “The Five Most Common Project Studio Recording Mistakes” which will be specifically tailored to those working on a budget and will feature insider tips on equipment choice, mic technique and session psychology, with plenty of supporting audio examples so you can judge the results with your own ears. “How To Make Amp Sims Sound Totally Fabulous” is a must for guitarists and their engineers, and “The Importance of a Reference Monitoring Level” will help bring additional technical discipline to the project studio recording environment.

“There has been tremendous response to our Project Studio Expo over the past two Conventions, and we are putting together an even more comprehensive set of events this time,” states Bob Moses, AES Executive Director. “With the help of our partners and sponsors we have seen the PSE grow into a program that really offers something for everyone in the audio community. I feel this serves as a real incubator and inspiration for seasoned professionals as well as those who are attending an AES event for the first time. These are top-notch educators and engineers who are giving as close to a one-on-one dialog as you can get. And to have this included as part of our free Exhibits-Plus badge offerings is really a great way to expand the mission of the AES – to educate and provide support to those audio engineers that play a large part in our audible world.”

For information on the Project Studio Expo and how you can get your FREE Exhibits-Plus badge (pre-registration required) for the AES137 Convention, as well as further Registration, Hotel, and Technical Program information, visit the AES137 webpage at http://www.aes.org/events/137/.

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Hal Leonard Announces The Pensado Papers

ThePensadoPapers_FrontCover

The behind the scenes story of Dave Pensado’s and Herb Trawick’s incredible and inspirational journey

Montclair, NJ (September 4, 2014) – Hal Leonard Books, the musician’s best source of books on the music business, audio technology, instrument history, and more, announces the release of The Pensado Papers, written by Dave Pensado, first-call mixing engineer (Beyoncé, Christina Aguilera, Kelly Clarkson, Mariah Carey, Elton John, Michael Jackson, and more) and his manager Herb Trawick.

The Pensado Papers is first and foremost about work ethic, passion, and commitment. The authors instill the strong conviction that going beyond expectations will guarantee success on all levels. “To this day, if someone hires me to do something it is rare that I don’t do way more than what I’m paid to do,” writes Pensado.

The Pensado Papers reveals insights into the engineering regime of a recording genius, a creative philosophy that results in achievement and success. Starting from the very beginnings of Dave and Herb’s friendship, the book leads to their top-rated YouTube show, Pensado’s Place, where they discuss important music and audio recording topics with pro audio experts. “Audio is the foundation of Pensado’s Place. But the show is really about creativity,” says Pensado when he talks about the show in the book.

The book is written in a warm conversational tone between two friends, with occasional friendly banter making it even more fun to read. Maureen Droney – editor and long-time friend to Pensado and Trawick – has skillfully captured the likeability, wisdom, and charm that millions of viewers have grown to love about this incredible duo.

Trawick stated, “Both Dave and I are very excited about the launch of our new book with publisher Hal Leonard at the upcoming AES convention. We are thrilled to have such a great partner in Hal Leonard, who has given us the opportunity to share our unique experience.”

Dave Pensado and Herb Trawick will introduce their book at the 137th AES Convention at Los Angeles:

Friday, October 10 at 2 pm
AES Platinum Event with Herb and Dave

Saturday, October 11 at 11 am.
Book signing at the Hal Leonard booth #1141

Praise for The Pensado Papers
“The Pensado Papers is a must-read for anyone who’s ever craved the behind-the-scenes, double-barreled, all-access pass into the music business that only Dave Pensado and Herb Trawick could provide: fiery, insightful, incisive, inspiring, and most importantly, one hell of a good read.” —Nick Messitte, Contributor, Forbes.com

About the Authors
Dave Pensado is a GRAMMY® Award-winning mixing engineer who cut his teeth in Atlanta doing live and studio sound engineering during the 1970s and 1980s. In 1990, he moved to Los Angeles and now mixes between 200 and 250 songs per year. In September 2011, he and Herb Trawick started a weekly show called Pensado’s Place. The show is about engineering techniques and features interviews with guest mixers, producers, and artists, and has enjoyed tremendous success due to the valuable information provided by and their guests. Dave and Herb both live in Los Angeles.

The Pensado Papers – Available October 9, 2014 – PLEASE CONTACT Martina@musicmarcom.com for pre-release review copies!

The Pensado Papers
$29.99 (US)
Inventory #HL 00120020
ISBN: 9781480345690
Width: 7.0″, length: 10.0″, 320 pages
For more information, please visit HalLeonardBooks.com

HAL LEONARD CONTACT:
Music Marcom
610-577-4982
news@musicmarcom.com
www.musicmarcom.com
Please contact Martina McConnon
for review copies, excerpts and interview opportunities.

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Acclaimed Game Audio Director and Composer Marty O’Donnell to Deliver the Heyser Lecture at the 137th Audio Engineering Society Convention in Los Angeles

MartyODonnell

— “The Ear Doesn’t Blink: Creating Culture With Adaptive Audio” will draw on O’Donnell’s unique perspective and experience (from film and commercial jingles to his role as sound designer on the Halo franchise) to discuss the creative challenges of working in non-linear media such as games —

New York, NY — Audio professionals and gaming aficionados of all types will want to be present to hear acclaimed game audio director and composer Marty O’Donnell (Halo series, others) deliver the Richard C. Heyser Memorial Lecture at the 137th Audio Engineering Society Convention, which runs Thursday, October 9, through Sunday, October 12, 2014, at the Los Angeles Convention Center in Los Angeles, California. The AES convention’s Heyser lecture, scheduled to take place on Friday, October 10, at 7 p.m., is served by an endowment that each year brings eminent individuals in audio engineering and related fields to speak on an interesting topic, is often a highlight of the show; past lecturers have included Ray Dolby, Ray Kurzweil, Walter Murch, George Massenburg and Phil Ramone. O’Donnell’s lecture, titled “The Ear Doesn’t Blink: Creating Culture With Adaptive Audio” will draw on his unique perspective from years working in film and commercial music, including developing the audio for Halo, the biggest-selling game soundtrack of all time, as well as the long-awaited title, Destiny, in which he involved the likes of Sir Paul McCartney to create the soundtrack for this much-anticipated game, slated to hit shelves on September 9 of this year.

O’Donnell, who received a Bachelor of Music Composition from Wheaton College Conservatory and a Masters of Music Composition from USC, started an original music and audio production company with Michael Salvatori in the 1980s. From their studio in Chicago, O’Donnell and Salvatori wrote and produced music and audio for hundreds of TV and radio commercials, as well as movie scores. In 1997, they began working on games and did the audio design for Cyan’s Riven: The Sequel to Myst, and all the music and audio for Bungie’s Myth: The Fallen Lords. Marty joined Bungie as full-time Audio Director in May of 2000, ten days before they were purchased by Microsoft, and subsequently wrote and produced award-winning music and audio for the Halo series. In 2007 he helped establish Bungie as an independent game company and built an audio team to work on the upcoming game Destiny. Recently, in collaboration with Salvatori and Sir Paul McCartney, he completed an orchestral/choral suite titled Music of the Spheres. In April of 2014, he started his own company, Marty O’Donnell Music. Throughout all of these endeavors, he’s brought a unique perspective to audio in a wide range of media, something that he’ll share with attendees at the lecture.

O’Donnell notes, “Advances in audio production technology have sparked amazing creative responses from audio artists, musicians, and composers. Music and audio can enhance the experience of a consumer in ways that were almost unimaginable thirty years ago. It’s been an incredible personal creative journey.”

AES Executive Director Bob Moses states, “The annual Heyser Lecture is one of the highlight events of the convention, showcasing a world leader sharing his unique perspective in the field of audio. With the importance of Game Audio in today’s A/V food chain, Marty O’Donnell’s talk will surely inspire people to step up their game. This is a can’t-miss event!”

The Richard C. Heyser Memorial Lecture series was established in May 1999 by the AES Technical Council, the Board of Governors and the Richard Heyser Scholarship Fund to honor the extensive contribution to the Society by Heyser, widely known for his ability to communicate new and complex technical ideas with great clarity and patience. The Heyser Series is an endowment for lectures that bring to AES conventions eminent individuals in audio engineering and related fields.

For information on the Richard C. Heyser Memorial Lecture and how you can get your FREE Exhibits-Plus badge (pre-registration required) for the AES137 Convention, as well as further Registration, Hotel, and Technical Program information, visit the AES137 webpage at http://www.aes.org/events/137/.

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Genelec Active Monitors Serve Multi-Purpose Updog Studios at Inspiration Academy in Bradenton, Florida

Updog_Studio Updog_Crown

— In a unique arrangement, the studio serves both the school and a separate production company, so the monitoring had to be reliable, accurate, musical and multi-functional —

NATICK, MA — Products from Genelec, the world’s pioneer in active monitoring, were recently chosen by Bradenton, Florida-based Crown Design Group to serve the new state-of-the-art Updog recording studio at Inspiration Academy, a Christian college preparatory academy serving grades 6-12. Notably, the studio serves both the school’s needs (classes, A/V applications, athletics, etc.) and those of the Updog Studios production company, which operates independently of the school. This unique arrangement required some creative planning in terms of equipment and studio configuration, but Crown more than rose to the challenge, working with all parties involved to select a gear complement that is robust, multi-functional and musical.

Garrett Walker, Crown Design Group co-founder, states, “When we started the Crown Design Group, we made it a mission to put our best foot forward and do what’s best for the project, even if it’s spec’ing something beyond what the client thinks they need. We came in with a blank canvas, and they let us dream big. They weren’t necessarily thinking in terms of the quality of gear we were ready to recommend, but we got them on board. We were able to educate them on what really might be needed for the project. We really wanted to do things with excellence, and Genelec has always represented excellence in studio monitoring to us. And considering that we have been an authorized Genelec dealer for only about four months, being able to deliver a large complement of Genelec gear to the client’s satisfaction is something we are very proud of.”

For monitors, Walker and his fellow co-founder Ben Graham recommended an LCR system consisting of Genelec 1037C Tri-amplified Monitors, as well as a 6.2 surround system consisting of six 8050A Bi-Amplified Monitors and two 7070A Active Subwoofers. Other gear includes an Avid S6 control surface with Pro Tools rig, Symetrix DSP, power sequencer control units from Furman and much more.

Walker adds, “Obviously, we needed a gear setup that could do a lot of things, on account of the fact that this would be used for classes, extracurriculars and independent production. They asked for a space where they could have walk-in turnkey solutions for students to be able to use the gear without too much fumbling, but also a professional, world-class room that they could use for themselves for editing movies and audio. What we ended up with is the perfect blend of state-of-the-art technology and user-friendliness. And the sound is amazing. Those Genelec monitors do not tell a lie! With the custom programming in the Symetrix touch panel, the students can click a ‘simulated surround’ button, plug in a stereo mix from their device, and hear it in a newly-created surround mix. They just love that.”

Graham remarks, “I’ve been in the music industry for 12 years, and I’ve recorded and worked in a number of studios across the country, and this one sounds the best! I love watching people walk in for the first time. Their jaws drop – it can be overwhelming. And then we press ‘play’! Their eyes get big and they hold their chest as the sound hits them. They can’t help but smile. The client was blown away with the sound quality right way, even before anything had been fine-tuned yet. We can’t wait to do our next project – we’re definitely going Genelec!”

For more information, please visit www.genelecusa.com/.

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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