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GC Pro Expands Its Offerings to Include Martin® Professional Products

— Company provides customers and GC Pro Affiliate Program members with additional resources for the commercial installation market sector —

WESTLAKE VILLAGE, CA, October 3, 2013 — Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, announces that, as part of its ongoing growth and expansion, it is now an authorized dealer of products from Martin® Professional, a premium lighting manufacturer headquartered in Denmark and recently acquired by HARMAN International.

Rick Plushner, GC Pro Vice President, stated, “As we continue to expand into the commercial installation market sector, Martin Lighting is an important brand that helps us provide our customers and affiliate members with comprehensive solutions for their projects. Martin holds either the #1 or #2 market share in almost every product line position they participate in. They are truly a world-class leader in the touring, house-of-worship, cruise ship, night club, live events and television vertical markets. And now, through the strong partnership that Guitar Center has with HARMAN, we’re excited to announce that GC Pro is now an authorized Martin Professional dealer. We have been training our personnel on this product line so they can offer the same expertise here to our clients they bring with all the other brands we represent.”

For more information, please visit www.gcpro.com.

About Martin® Professional
As a world leader in dynamic lighting solutions, Martin® lighting systems are renowned the world over. Most recently, the outdoor Martin LED lighting system was showcased during Super Bowl XLVII at the Mercedes-Benz Superdome in New Orleans. Martin luminaires have also recently been used for live performances by rock acts such as the Rolling Stones, Paul McCartney and Coldplay as well as for the latest Broadway and West End musicals. Martin is in the process of launching new products across all of its product lines including new models in the award-winning MAC Viper family, as well as new creative LED video products, innovative lighting control solutions, new atmospheric smoke solutions and more.

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Genelec Offers G Series Active Loudspeakers and F Series Active Subwoofers

— Featuring industrial design by award-winning designer Harri Koskinen and Genelec’s R&D team, these new models offer a truly exceptional home audio solution —

NATICK, MA, October 3, 2013 — Genelec is introducing its new G Series Active Loudspeakers and F Series Active Subwoofers. The G Series includes four models: G One (Woofer 3″ + Tweeter 3/4″), G Two (Woofer 4″ + Tweeter 3/4″), G Three (Woofer 5″ + Tweeter 3/4″) and G Four (Woofer 6.5″ + Tweeter 3/4″); and the F Series includes the F One (6″ active) and F Two (8″ active) subwoofers. Both series feature elegant industrial design by award-winning designer Harri Koskinen and Genelec’s R&D team. Used together or separately, the G Series and F Series offer an exceptional home audio solution.

Genelec’s G Series active two-way loudspeakers combine an organic, rounded form with powerful and precise sound reproduction. The gently curving design is not chosen for good looks alone. Sharp edges or corners on a loudspeaker enclosure cause acoustic reflections that interfere with the direct sound. This harmful interference – diffraction – is dramatically reduced by the smooth, curved design of the G Series, audible in the excellent resolution and solid sound imaging of the products. Blending seamlessly to the enclosure shape, the proprietary Directivity Control Waveguide™ (DCW™) formed around the high-frequency driver is designed to match the frequency response and directivity characteristics of the two drivers. This results in a smooth frequency response on- and off-axis and controlled directivity maximizing the direct sound aimed to the listening area.

Genelec’s F Series active subwoofers are designed to complement G Series loudspeakers in applications where an extended and powerful reproduction of very low frequencies is required. The all-metal construction of the subwoofers hides the driver and connectors on the bottom, leaving the clean form of the enclosure undisturbed. Both models feature connections and bass management for up to 5.1 channels and a comprehensive suite of adjustments for perfect matching to the main loudspeakers and room acoustics.

For more information, please visit www.genelecusa.com.

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GUITAR CENTER OPENS NEW STORE IN GAINESVILLE, FLORIDA

Gainesville location features on-site lessons, new repair services, and vast inventory selection

ANNOUNCEMENT HIGHLIGHTS:

Guitar Center has opened its 252nd store location in the U.S.
Customers can take a “virtual tour” of the store online
GC Garage service will provide a much-needed range of musical instrument repair services
GC Studios, first-ever GC lessons facility in Gainesville to support local music scene, is at the store, located at 3210 SW 35th Blvd. Gainesville, FL 32608

(Los Angeles, CA) – Guitar Center, the world’s largest retailer of guitars, amplifiers, drums, keyboards, recording, live sound, DJ and lighting equipment, opened its 252nd location, in Gainesville, Florida, on September 5, 2013. The store, located at 3210 SW 35th Blvd. Gainesville, FL 32608, is also part of a new wave of Guitar Center retail stores that feature lesson spaces, which allows GC to offer additional music lessons, special programs and expanded opportunities for local musicians.

Customers can take a “virtual tour” of the store on the GC website at http://stores.guitarcenter.com/gainesville.

GAINESVILLE STORE LOCATION BACKGROUNDER:

Vast Product Selection and Low Prices – Guitar Center Gainesville brings an unprecedented selection of products to Gainesville, all backed by Guitar Center’s guarantee and available at attractive prices. The store features the latest in guitars, amplifiers, percussion instruments and keyboards, as well as live sound, DJ, lighting and recording equipment.
Guitar Center Studios – Deeply vested in expanding and enhancing the local music scene, Guitar Center Gainesville also brings Guitar Center Studios to the new location. The fully-equipped, in-house lesson space is giving area residents of all ages and skill levels access to affordable music lessons. Sourcing locally trained store employees as certified instructors, courses will be offered on guitar, bass, keys and drums, as well as vocals and recording techniques using Pro Tools, Logic Pro and GarageBand.
Guitar Center Garage – Guitar Center Gainesville includes GC Garage, the store’s on-site guitar repair service, offering a host of services, including electronics repair, hardware customization, fretwork, structural repairs, cosmetic enhancements, setup and maintenances.

Guitar Center Gainesville: Additional In-Store Programs and Opportunities Include:

Guitar Center’s “Endless Aisle” – Gainesville customers can now shop from Guitar Center’s new multi-channel “endless aisle,” which extends the in-store inventory to over $400 million in new and used products from across the nation. Shoppers will be able to purchase in-store, online and via phone, with the option to have products shipped to their home or to the store for convenient pick up.
At: Guitar Center Programs – Throughout the calendar year, Guitar Center Gainesville will host an array of free events, such as artist workshops, lessons, product launches and performances, as a part of the company’s ongoing commitment to educating and assisting unsigned artists. These programs aim to provide musicians with the opportunities and exposure essential to achieving their music goals.
Recording Made Easy – Available at all Guitar Center locations, the Recording Made Easy program is a four-week, user-friendly series of weekly classes occurring Saturdays from 10:00 to 11:00 a.m.

In addition to special programs at the new Gainesville store, Guitar Center offers year-round programs designed to spearhead creativity and highlight promising undiscovered talent. Gainesville residents will now be able to participate in these ongoing events from their hometown. Programs have included Your Next Record, Guitar Center On-Stage, Guitar Center Singer-Songwriter, Guitar Center’s Battle of the Blues and Guitar Center’s Drum-Off.

Guitar Center Gainesville Store and Studio Hours
Mon-Sat: 10 AM-8 PM
Sun: 12 PM-6 PM

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Audio-Technica Offers System 10 Rebates

— Operating in the 2.4 GHz range, System 10 avoids TV and DTV interference, offering a cost-effective, high-fidelity wireless solution for houses of worship, musicians/hobbyists, karaoke, corporate applications and more —

STOW, OH, October 2, 2013 — Audio-Technica, a leading innovator in transducer technology for over 50 years, is offering rebates of up to $50.00 on its System 10 Digital Wireless systems. Systems purchased from an authorized U.S. Audio-Technica dealer between October 1, 2013, and December 31, 2013, will be eligible. Claims must be submitted by January 31, 2014.

End-users will receive rebates on qualifying System 10 purchases as follows:

Any 1 System – $10 Rebate
Any 2 Systems – $25 Rebate
Any 3 Systems – $50 Rebate

Users can register online at register at http://audio-technicaus.4myrebate.com with offer code AUD-10013. Alternatively, buyers may manually complete and mail in this System 10 Wireless Rebate 2013 Form with the required documents indicated.

For complete terms and conditions, please visit System 10 rebates here.

About System 10 Digital Wireless
System 10 offers high-fidelity digital wireless for performing musicians and presenters. Operating in the 2.4 GHz range, far from TV and DTV interference, System 10 offers advanced 24-bit operation and amazingly clear sound. System 10 wireless ensures clear communications by providing three levels of diversity assurance: frequency, time, and space. Frequency Diversity sends the signal on two dynamically allocated frequencies for interference-free communication. Time Diversity sends the signal in multiple time slots to maximize immunity to multipath interference. Finally, Space Diversity uses two antennas on each transmitter and receiver to maximize signal integrity.

Multiple system configurations are available, with handheld vocal microphone/transmitters and UniPak® body-pack transmitters designed for use with lavalier, headworn and instrument microphones as well as electric guitars.

System 10 Products and U.S. MSRP:

ATW-1101 UniPak® Transmitter System $489.95
ATW-1101/G Guitar System $524.95
ATW-1101/H Headworn Microphone System $614.95
ATW-1101/H92 Miniature Headworn Microphone System $664.95
ATW-1101/H92TH Miniature (beige) Headworn Microphone System $664.95
ATW-1101/L Lavalier Microphone System $614.95
ATW-1102 Handheld Microphone System $524.95

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Focusrite’s RedNet Showcase at Vintage King Audio Los Angeles Hailed as Success

Focusrite’s acclaimed range of modular Ethernet-networked audio interfaces was displayed and demonstrated on Thursday, September 26, at VKLA

Los Angeles, CA, October 2, 2013 – On Thursday, September 26, 2013, Vintage King Los Angeles (VKLA), located at 1176 W. Sunset Blvd., was the place to be as Focusrite presented a showcase of its acclaimed RedNet Ethernet-networked interfaces, which are based around the industry-standard low-latency Audinate Dante® audio networking system. The event’s attendance read like a who’s-who of the pro audio community, with such leading industry figures present as Chris Lord-Alge, CJ Vanston, Michael Bradford, Dave Reitzas, Herb Tarwick, Al Schmitt, Steve Genewick and Dean Martin Hovey. The daylong event began with individual one-on-one sessions at 10:00 a.m., 1:00 p.m., and 3:00 p.m., followed by a 7:00 p.m. evening mixer. Also in attendance were members of Vintage King’s Los Angeles sales and support staff, as well as personnel from Focusrite.

“The event was a huge success,” stated Phil Wagner, President of Focusrite Novation Inc. “Vintage King’s Los Angeles facility was the perfect place to hold this event, because of their extensive installation network infrastructure and customer base. The quality time we got to spend with key members of the audio community was an invaluable experience. Everyone at VKLA and Focusrite worked very hard to knock it out of the park, and the results were nothing short of great.”

“This great event has left us with the multi-DAW composer system running and ready for demonstration at Vintage King Los Angeles” stated Shevy Shovlin, Vintage King’s Director of Partner Marketing. “You can see a live system in use, and hear audio being transported in real-time around our showroom and demo studio.”

Photo File 1: Photo1.JPG
Photo Caption 1: Shown L-R: Phil Wagner, President of Focusrite Novation Inc.; Dean Martin Hovey, Founder/Creative Director, Soundwell.tv; Ted White, RedNet Product Specialist; and Shevy Shovlin, Vintage King Audio Director of Partner Marketing Photo by Brian Ulrich. © 2013.

Photo File 2: Photo2.JPG
Photo Caption 2: Shown L-R: Phil Wagner, President of Focusrite Novation Inc.; and legendary producer/engineers Chris Lord-Alge and Al Schmitt. Photo by Brian Ulrich. © 2013.

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Leading Industry Journalists React Positively to Audio-Technica AT5040 Cardioid Condenser Vocal Microphone

— The ultimate studio condenser vocal microphone, the AT5040 represents a milestone in design, build quality, and the depth, presence and purity of its sound quality —

Audio-Technica, a leading innovator in transducer technology for over 50 years, is showing its AT5040 Cardioid Condenser Microphone, the inaugural model from its flagship 50 Series of elite studio microphones. Leading journalists and engineers have been raving about the AT5040 since its recent introduction.

In his review for the June issue of Mix magazine, Barry Rudolph, an L.A.-based recording engineer and audio expert, stated, “The AT5040 offers the elegance and natural sound of a well-designed large-diaphragm condenser microphone with the precision, wide frequency response and high SPL handling of a small-diaphragm microphone. The AT5040 is like super high-definition video—it captures everything in truthful resolution.”

In an August feature for Pro Audio Review, which recently nominated the AT5040 for a PAR Excellence award in the category of Large Diaphragm Condensers (LDCs, non-handheld), PAR Technical Editor and Nashville engineer Lynn Fuston stated that the “AT5040 is a well-built, respectable mic with a proud heritage and lots of unique design features … All together, this is the best microphone package A-T has ever made … The fit and finish of the AT5040 are superb.”

Additionally, Alan Branch, a freelance engineer/producer, wrote for the August issue of Audio Media, “…Audio-Technica has taken a fresh approach to how a mic can truly capture sound … resulting in what might just be the best vocal mic every produced!”

About the AT5040:
A-T’s ultimate studio vocal microphone, the hand-built AT5040 side-address condenser offers remarkably musical high-fidelity performance, with profound realism and depth, presence and purity of sound. Featuring a proprietary breakthrough element design, the AT5040 employs four ultra-thin (2 micron) rectangular diaphragms that function together providing combined surface area unachievable in a standard round diaphragm. Designed as a first-choice vocal microphone with smooth top end and controlled sibilance, the AT5040’s large-diaphragm characteristics and fast transient response also make it ideal for recording acoustic instruments such as piano, guitar, strings, and saxophone.

The AT5040 Cardioid Condenser Microphone, the first model in Audio-Technica’s flagship 50 Series of elite studio microphones, is now available with a U.S. MSRP of $2,999.00. For more information, please visit www.audio-technica.com.

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Please click graphic below to view Press Kit

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Genelec CEDIA 2013 Press Kit

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GC Pro and Its Affiliate Partner The Stopper Group Make Beautiful Music Together for Salerno Winery

— San Diego-area winery now has a state-of-the-art distributed audio system, with the entire project – from equipment to design and installation – sourced through GC Pro and its Affiliate Program —

WESTLAKE VILLAGE, CA, September 24, 2013 — There’s always been something musical about the Salerno Winery. Located in the historic Ramona Valley American Viticultural Area, the small family boutique winery was opened in 1998 by former opera singer Herman Salerno and his wife Rose. And today, thanks to the resources of Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, Salerno Winery now has music everywhere, in the form of a multi-zone distributed audio system. The system was designed and installed by The Stopper Group, a member of GC Pro’s Affiliate Program, and consists of 18 JBL Control 25 speakers, a QSC power amp, QSC powered speakers, a Mackie mixer, and Radio Design Labs preamps and switchers, as well as all mounting hardware, brackets, connectors and cables.

The system can provide background music, and also can connect with live music sources. The system is divided into four discrete zones: the upper dining area (three speakers); the lower dining area (three speakers); the winery’s Artwalk around the perimeter of the upper vineyard space, with speakers next to each of 10 bronze sculptures approximately placed every 30 feet; and the parking area (three speakers).

“This was a first for us – putting speakers in a vineyard,” recalls Steve Stopper, Owner of The Stopper Group. He says GC Pro Account Manager Javier Willis had brought him into the project as an Affiliate Program member. “There were a lot of things that had to be taken into account, including an enormous amount of cabling, including running the cables out into the vineyards for the Artwalk and using 0.75-inch PVC conduit to get them underground, and putting in a way to switch the system between prerecorded and live music on demand,” Stopper explains.

GC Pro Sales Associate Javier Willis says GC Pro’s Affiliate Program offers clients a huge advantage on complex projects like this one. “This was a very unique project requiring a lot of speakers with careful placement and a lot of cabling — it needed someone with an experienced eye to look over the landscape and see where the challenges would be,” he says. “The Stopper Group was able to be on site and help us fine-tune the equipment list for this, as well as do the actual installation. You can’t just sell products – you need to provide full service for clients, which is what GC Pro’s Affiliate Program excels at.”

Steve Stopper agrees, adding, “I think the synergy between GC Pro and our company gave this client a real advantage: GC Pro’s resources combined with our knowledge about how different pieces of this would best fit together. The client’s always the winner with that caliber of partnership.”

For more information, please visit www.gcpro.com.

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The Northstar Session Uses Bose® L1® Systems and B2 Modules for Acoustic Trio Sets

Rising California rock act finds the right blend and harmonies with their L1 systems on stage

Framingham, Massachusetts, September 24, 2013 – California-based rock band The Northstar Session has been thrilling audiences and gaining fans since its formation in 2007. The trio has a rigorous performance schedule with dates on both coasts, and they have earned a strong following for their literate songwriting and sunny harmonies. A key element of their live performance schedule centers on their acoustic trio sets in smaller-to-medium-sized venues, and for these performances, the band uses L1® portable systems and B2 bass modules, along with T1 ToneMatch® audio engines, from Bose® Professional Systems Division.

Matt Szlachetka, the band’s primary guitarist/vocalist, notes, “I think we found really quick that our harmony is our strength. To showcase that, we developed the acoustic trio sets. It’s a really good way for people to latch on to what you’re doing.” Keyboardist/vocalist Dave Basaraba adds, “The easiest way to highlight that was to strip it down and make sure the harmonies can be heard. And there was the Bose L1 system.”

The compact nature of the L1 system simplifies the equipment setup the band has to haul with them. Drummer/vocalist Kane McGee notes, “On the East Coast, we just travel in a pickup truck. We are able to fit everything into the bed of the truck.”

The smaller stages of these venues can also present certain challenges: “A lot of these stages are really tiny. We don’t have a lot of space for amplifiers and stuff, let alone bringing in cumbersome speaker stands and monitors. We’ve got to be able to hear everything,” Basaraba notes. “It’s clubs and coffeehouses and bars. You’re trying to fit everything cohesively on stage, and at the same time make it look presentable,” Szlachetka adds.

The band’s acoustic setup includes L1 systems directly behind McGee and Basaraba, along with a B2 bass module. “We don’t have any feedback issues that way,” Szlachetka notes. “And the B2 bass modules, whether you’re doing a more stripped-down acoustic performance or a larger-scale electric thing, they’re incredibly powerful. They’re fantastic.”

“I’ve never heard anything like the L1 systems ever in any P.A. system I’ve ever used,” notes McGee. Basaraba says, “The mix and clarity of the instruments that you get with the Bose L1 system and using the ToneMatch mixers is incomparable.” Szlachetka notes, “The reason that we’re able to soundcheck usually in about ten minutes is because of the presets on the ToneMatch engine, and then that gives us more time to relax and focus on the performance.” McGee adds, “You’re not thinking about the sound. It’s already there. It’s done. You’re just having fun.”

“Having the consistent sound all the time, it’s incredibly important,” Szlachetka continues. “People always comment, ‘You guys sound amazing!’ A lot of times they’ll look around and go, ‘Where’s your P.A. system?’”

Musically, the setup lets them find the right groove on stage. “We’re virtually hearing what the audience is hearing, so that makes it really easy to harmonize, Basaraba notes. “With the L1 systems we’re all experiencing it together. You tend to feed off the audience response and give them a little more, and they give you a little more back. It’s a conversation.”

Szlachetka sums it up: “It’s been allowing us to connect with audiences on a higher level. For what we’re doing it’s like the best P.A. we could possibly use.”

Photo File: NorthstarSession.JPG
Photo Caption: California-based rock band The Northstar Session, which uses L1® portable systems and B2 bass modules, along with T1 ToneMatch® audio engines, from Bose® Professional Systems Division. Photo courtesy of The Northstar Session. © 2013

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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