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Archive by Brad Gibson

A-List Retailers At The Santa Monica Place Mall Get Top-Flight Sound And Staging Through GC Pro

— Upscale mall adds live music and event capability with technology supplied by GC Pro —

WESTLAKE VILLAGE, CA, October 17, 2012 — The Santa Monica Place has the stores, the views, the food and the fresh, open-air design – a shopping and dining destination that’s just right for this iconic beach city. Included are a custom-designed Bloomingdale’s made for the beach-chic lifestyle, a brand new Nordstrom, and a collection of A-list retail names, topped by a rooftop Dining Deck with six chef-driven restaurants and gorgeous views of the city, the mountains and the Pacific. And now Santa Monica Place has one more aspect that will draw and entertain shoppers: A new stage with an extensive sound system and lighting truss, all supplied by Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users.

GC Pro provided just about everything that Santa Monica Place needed to make its atrium into a performance venue. That included a JBL VRX line array system with 12 VRX932 enclosures and two MRX518S single-18 subwoofers and an MRX528S dual-18 subwoofer, four Crown XTi power amplifiers, a Soundcraft Vi1 console, AKG IVM4500 in-ear monitoring systems and dbx DriveRack® 4800 system processor. The Global Truss 24′ x 16′ stage and truss system has its own runway for fashion shows, with a Lex Pagoda power distribution system. A Telex BTR-24 multichannel radio communications system with eight headsets and beltpacks keeps everyone in the loop.

The entire collection of equipment, including the stage, is designed to be stored when not in use and set up as needed. This, says GC Pro Account Manager Josh Dawkins, who specified the products and handled the sale, gives the mall’s operation management more flexibility and offers them the opportunity to recoup some of the capital cost of the equipment through rentals. “They can rent the space and the sound system as a package, which makes it very attractive to potential users,” he says.

Dawkins says that HARMAN’s sales representatives were very helpful in choosing which systems and products best fit the needs of the mall’s management. “That’s one of the things that GC Pro brings to customers like this,” says Dawkins. “We have such depth of resources throughout the pro audio, lighting, video and staging industries that we can count on being able to access all of the expertise that the brands we represent can offer. That’s something that a commercial client like Santa Monica Place really appreciated.”

Mike Schoen, National Accounts Sales Manager, Harman Professional Group, stated, “We are very pleased that GC Pro chose a wide selection of Harman Professional products for the Santa Monica Place Mall. Working closely with Josh Dawkins, we were able to put together a comprehensive package that suited the venue’s needs.”

For more information, please visit www.gcpro.com.

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Audio-Technica Mics Continue to Capture Sound for Presidential Debate Series at October 16th Town Hall Event

STOW, OH, October 17, 2012 — Audio-Technica, currently celebrating “50 Years of Passionate Listening,” supplied microphones used on both candidates, the moderator and audience participants at the third debate in the 2012 presidential campaign on October 16 at Hofstra University in Hempstead, New York. Larry Estrin, of Best Audio in Studio City, CA, who serves as Audio and Production Communications Director for the Commission on Presidential Debates (CPD), chose A-T for each of the four debates in the series. A leading audio resource for high-profile broadcast events, Audio-Technica has provided a host of microphones from their comprehensive product line to pick up crisp, intelligible audio and cover the diverse needs of each debate.

Products used included A-T’s 5000 Series wireless with AEW-T5400a condenser handheld transmitters and AEW-R5200 receivers for President Obama and Governor Romney (allowing the candidates to freely roam while answering the evening’s questions); AT898cW Subminiature Cardioid Condenser Lavalier Microphones with AEW-T1000a body packs (doubled for redundancy) for moderator Candy Crowley; AE6100 Hypercardioid Dynamic Handheld (wired) microphones, connected to Audio-Technica’s AT-MX351a SmartMixer® Five-Channel Mixers, for audience members asking questions of the candidates; and BP4071 Line + Gradient Condenser Microphones for room ambience. Candidate backup mics, required for redundancy, were additional AT898cW units with AEW-T1000 body packs and AEW-R5200 receivers.

For more information, please visit www.audio-technica.com.

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M3 (Music Mix Mobile) Partners Again with Waves Audio to Make Barbra Streisand’s Return to Brooklyn Even More Memorable

— The legendary diva returns to her Brooklyn roots with two shows at the new Barclay’s Arena with long-time engineer and mixer David Reitzas working in the Music Mix Mobile Eclipse remote truck and relying on plugins from Waves Audio to assure a great recorded result —

TEL AVIV, ISRAEL, October 15, 2012 — Barbra Streisand has come home to Brooklyn – the legendary diva is the second artist to headline at the newly opened Barclay’s Arena in the borough’s Prospect Heights neighborhood, barely a mile from where she grew up, in the Williamsburg section of Brooklyn. And these two highly anticipated shows, on Oct. 11 and 13, were recorded by M3 (Music Mix Mobile), a New Jersey/California-based remote-facilities company combining the talents of award-winning production professionals and state-of-the-art audio solutions. M3 had its East Coast-based Eclipse remote truck on site at the Barclay’s Arena for rehearsals and for both evenings’ performances, which were recorded by Streisand’s long-time engineer, GRAMMY® and EMMY® award winner David Reitzas, noted also for his work with artists including Madonna, Seal, Andrea Bocelli and Guns N’ Roses. There was also another collaborator on this momentous project: processing plugins from Waves Audio, a leading provider of audio DSP solutions for professional, broadcast, and consumer electronics audio markets.

Reitzas utilized M3’s extensive array of Waves plugins, including the Renaissance Vox, the Renaissance Axx, the Renaissance Compressor, the MV2 Dynamics Processor, TrueVerb and the H-Delay. Waves plugins were applied to many of the 190 inputs that Streisand’s orchestra, band and 60-member choir required on Barclay’s stage to thrill those filling the new Arena’s 19,000 seats.

“This is an amazing show by an amazing artist,” states Joel Singer, Engineer-In-Charge at M3, which was also on hand to record select shows on Streisand’s 2007 tour. “Ms. Streisand is using all live musicians – there will not be one single tape track at these performances. And we’ll be using Waves plugins on many of the inputs, from the 18 vocal microphones we’ll have on the choir to the string and horn sections. It will be processed by Waves, because Waves is that good.”

Asked why M3 has been so committed to Waves over the years, Singer replies, “Because Waves understands the comfort zone we all look for when we embark on a high-profile audio project like this. We know what we want things to sound like and Waves gets us there. You know when you walk into a control rooms and see certain things, like a familiar set of monitors, that you’ll be in your comfort zone and will be able to do your best work. That’s what Waves does for us.”

Visit www.waves.com for more information.

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GUITAR CENTER OPENS NEW WILLISTON, VERMONT STORE

— 237th Guitar Center location features on-site lessons and repair services, along with GC’s vast inventory selection —

Westlake Village, CA (October 15, 2012) – On the evening of Thursday, October 11, 2012, Guitar Center held the grand opening of its new location in Williston, Vermont, located at 21A Hawthorne St., Williston, VT 05495. The Williston store is Guitar Center’s 237th retail location.

Guitar Center Williston’s grand opening introduces customers to a vast selection of products and a dedicated staff with unparalleled musical knowledge and experience. To celebrate the store opening, Guitar Center hosted a Grand Opening Weekend celebration featuring exclusive savings, gear giveaways and free events. Guitar Center’s Williston location features showrooms equipped with the latest products for musicians – from guitars, amplifiers, percussion instruments and keyboards to live sound, DJ, lighting and recording equipment and more.

The store features Guitar Center Studios, an in-house, state-of-the-art lesson facility, which is already creating unrivalled opportunities for Williston musicians of all ages and skill levels. Guitar Center Studios provides music lessons from beginner to advanced featuring certified instructors teaching world-class curriculum as well as one-on-one courses on Pro Tools, Logic Pro and GarageBand. Guitar Center Studios will be the most modern lessons facility in the area. Guitar Center Williston also features GC Garage, Guitar Center’s on-site guitar repair service.

As part of Guitar Center’s initiatives designed to educate and inspire artists nationwide, Guitar Center Williston will offer unique opportunities for musicians to craft their skills, maintain their instruments and experience many other aspects of the music industry first-hand. Musicians interested in learning about the industry will be able to come to the store to interact with and pick the brains of several industry leaders.

Williston shoppers are also able to enjoy Guitar Center’s new multi-channel “endless aisle,” which includes multiple combinations of product options to conveniently choose from. Not only does the “endless aisle” include Williston inventory, but it also provides easy access to Guitar Center’s $400 million in new and used inventory located in hundreds of GC stores and warehouses nationwide. Customers have the ability to combine a variety of in-store, online and phone options to purchase music equipment from anywhere they may be, allowing for a personalized and convenient shopping experience.

In addition to special programs at the new Williston store, Guitar Center offers nationwide programs designed to spearhead creativity and highlight the nation’s most promising undiscovered talent. Williston residents will now be able to participate in these ongoing national events from their hometown:

Guitar Center On-Stage is an annual competition that provides unsigned artists the chance to open for established artists such as Motley Crüe, KISS and Jane’s Addiction.
Guitar Center Singer-Songwriter is an artist discovery program that aims to find the nation’s best unsigned singer-songwriter. Last year’s winner received a career-altering prize package which has included recording 3 songs with accomplished Grammy® Award-winning Producer John Shanks, recording time at Converse Rubber Tracks studio and $10,000 cash.
Guitar Center’s Battle of the Blues is a nationwide amateur guitar skills competition with the goal of finding the next great undiscovered blues guitar player. This year’s winner, Daniel “Boscoe” France, performed alongside Grammy Award-winning Producer Pete Anderson at the Grand Finals in LA, and won an incredible prize package valued at over $50,000.
Guitar Center’s Drum-Off, entering its 24th year, is the nationwide search for the next great undiscovered drummer. Drummers from across the nation compete in the world’s largest drum competition, vying for thousands of dollars in prizes and the coveted title of Guitar Center’s Drum-Off Champion. The grand prize package is valued at nearly $50,000.

Guitar Center Williston is open seven days a week. Store hours are 11:00 a.m. – 7:00 p.m. Monday-Friday; 10:00 a.m. – 7:00 p.m. Saturday; and 12:00 p.m. to 6:00 p.m. Sunday.

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Bose® PowerMatch™ 8500/8500N Configurable Power Amplifier Selected for Large-Scale Installation at The Villages Golf Community in Central Florida

The Villages and other projects benefit from the Bose PowerMatch PM8500’s Class-D efficiency and up to 4 kW of pure, clean power

Framingham, Massachusetts, October 18, 2012 – Some projects are inarguably massive. They cover an enormous amount of ground and need the power to deliver music and other critical audio across areas measured in acres instead of square feet. That’s why AV systems integrators are turning to the PowerMatch™ PM8500 from Bose Professional Systems Division . Such is the case with a recent audio systems project where power, reliability and sound quality are critical across very large amounts of space, and the Bose PowerMatch amplifier is proving to be the best choice.

The Villages is a master-planned retirement community located in central Florida about midway between Ocala and Orlando, with a population of over 90,000 residents living on over 26,000 acres. With a focus on golf – boasting 504 holes, on both executive and championship courses, including courses designed by Arnold Palmer and Nancy Lopez. Installing landscape sound for The Villages is a big job – the new downtown area, Brownwood, has 240 light poles, each will have Bose® DS 40SE full-range, surface-mount loudspeakers mounted to them. All of these will be powered by just six Bose PowerMatch™ PM8500/8500N amplifiers, covering an area up to a half-mile in all directions from the town’s central square. In addition to the PowerMatch PM8500, the area also includes Bose Panaray® MA12EX full-range modular line array loudspeakers and MB24 modular bass loudspeakers for the town square’s live stage for music performances, as well as 12 Bose ControlSpace® ESP-88/ESP-00 engineered sound processors, digital signal processors to control audio throughout The Villages. Going forward, Bose PowerMatch amplifiers will also be used in a forthcoming movie theater in the downtown area and other applications.

“There’s really no place like it on the planet,” says Steve Brown, Eastern Regional Business Manager, Bose Professional Systems. “And just as The Villages are all about quality of life, they are a whole community built around Bose audio because Bose is all about quality of sound. The Villages are about great golf as far as the eye can see and great sound as far as the ear can hear. It’s an amazing project, and the Bose PowerMatch offers them the ability to power a huge amount of sound over an enormous amount of space and do it cost effectively.”

The Bose PowerMatch PM8500/8500N is a configurable professional power amplifier delivering concert sound quality for fixed installation sound reinforcement systems. Building on the ruggedness proven by 20 years of experience building Class-D power amplifiers for the automotive market, the PM8500/8500N adds numerous new Bose patented technologies to simultaneously provide class-leading power, efficiency, sound quality and reliability.

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Jack Joseph Puig, Dell, Skullcandy and Waves Audio Announce Cooperative Effort

Industry-leading electronics brands and GRAMMY®-winning producer join forces to create a new audio standard for next-generation consumer electronics products

October 16, 2012 – Three of the world’s leading electronics brands: the CE Division of Waves Audio, Skullcandy and Dell, along with GRAMMY®-winning producer Jack Joseph Puig, announce that they are joining forces to bring about consumer electronics products with proprietary, studio-quality audio technologies.

Waves, the industry leader in professional audio digital signal processing and recipient of a Technical GRAMMY Award®, has a longstanding relationship with iconic multi-platinum award-winning record producer/mixer Jack Joseph Puig, and has worked with him on several acclaimed signal processors for the professional market.

Waves has also previously worked with Dell to offer enhanced audio on select products. With the decision to deliver an enhanced audio experience on Dell laptops and desktops targeted towards consumers and professionals alike, Puig, working with Waves and Dell, then invited Skullcandy, a leading performance lifestyle audio brand that reinvented the headphone category, to join forces.

Initial results of this unique effort were unveiled recently with the launch of several new Dell XPS and Inspiron laptops, all of which include the Waves MaxxAudio suite. Select systems, like the sleek Inspiron 14Z Ultrabook, also include Skullcandy-branded speakers.

“Skullcandy brings a fresh branding perspective and audio expertise to this partnership. Our genesis was the collision of music, action sports and fashion, which allows us to be an authentic, everyday part of our consumers’ lives,” says Jeremy Andrus, President and CEO, Skullcandy, Inc.

Puig is responsible for some of the most successful recordings in music today, including work with Green Day, U2, Lady Gaga, Black Eyed Peas, Goo Goo Dolls, Florence and the Machine, Faith Hill, Beck, Mary J. Blige and many more. His extensive relationships with top artists and record companies give him a unique perspective on the nexus between the entertainment world, technology, and the world of consumer electronics.

“As leaders in their respective market sectors, it is natural that these companies would decide to do work together,” stated Jack Joseph Puig. “This cooperative effort has already led to some brilliant ideas. We are very, very close to where we can unveil some of the new results of our efforts. In the coming weeks and months, the market is going to see us introduce some groundbreaking technological innovations that set new standards in consumer electronics.”

“Now more than ever, people use their laptop or desktop as their primary entertainment center or communication device, and we are making the investment to ensure they get the best audio experience available,” said Brian Pitstick, Executive Director of Consumer Product Marketing at Dell. “Whether it’s listening to your favorite music playlist, watching a movie, or calling friends and family over VoIP, it sounds better with Dell.”

Tomer Elbaz, Executive Vice President, Waves Audio Consumer Electronics Division, stated, “Waves is proud to bring professional audio expertise to this partnership. Our DSP and design are used by every professional producer and engineer in all areas of entertainment audio. Waves Consumer Audio provides the infrastructure and tools that enable each member to do what they do best and, in the end, refine and redefine peoples’ perceptions of consumer electronics sound. Waves brings a precise representation of The Professional Studio sound to the consumer’s listening experience.”

About Skullcandy, Inc.
Skullcandy is a leading audio brand that reflects the collision of the music, fashion and action sports lifestyles. The Skullcandy brand and distinctive logo symbolize youth and rebellion and embody the company’s motto “Every revolution needs a soundtrack.” Skullcandy headphones feature the distinctive Skullcandy sound and leading-edge design. Skullcandy products are currently sold in the United States, as well as in more than 70 countries around the world and through its websites.

About Jack Joseph Puig
Jack Joseph Puig (JJP) has helped redefine the role of the producer and mixing engineer in modern music. As an inventor and technologist he relies on vintage hardware and cutting edge software to create complex aural tapestries that capture the essence of the recording artists’ vision. JJP has worked with countless hitmakers, including Sheryl Crow, Fergie, Weezer, John Mayer, No Doubt, Sugarland, and The Rolling Stones.

About Waves Ltd.:
Waves is the world’s leading provider of audio DSP solutions for professional, broadcast, and consumer electronics audio markets, and recipient of a 2011 Technical GRAMMY Award®. Waves has twenty years of expertise in the development of psychoacoustic signal processing algorithms that leverage knowledge on the human perception of hearing to radically improve perceived sound quality. Waves’ award-winning processors are utilized to improve sound quality in the creation of the world’s most popular music, movie soundtracks, and multimedia titles. Waves offers semiconductor-with-embedded-software solutions under the Maxx brand for consumer electronics audio applications. Waves’ Maxx technologies dramatically enhance audio performance and are used by industry leaders such as Dell, Sony, Sanyo, ASUS, Toshiba, and many others.

About Dell
Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services that give them the power to do more. For more information, visit www.dell.com.

All other product names and trademarks are the property of their respective owners, which are in no way associated or affiliated with Waves. GRAMMY is a registered trademark of the National Academy of Recording Arts & Sciences.

For further information please contact:

Waves: Robert Clyne, Clyne Media, Inc., O: 615-662-1616 E: robert@clynemedia.com

Skullcandy: Tyson Andrus, Marketing Machine, Product & Retail Marketing Division,
O: 435-729-2561 E: tyson@skullcandy.com

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Audio-Technica Mics Capture Sound for Vice Presidential Debate

STOW, OH, October 12, 2012 — Audio-Technica, currently celebrating “50 Years of Passionate Listening,” supplied microphones used on both candidates and the moderator at the 2012 Vice Presidential debate October 11 at Centre College in Danville, Kentucky.

Products used included A-T’s Engineered Sound® ES935ML6 MicroLine® Condenser Gooseneck Microphones on Vice President Joe Biden and Republican vice presidential nominee Rep. Paul Ryan. Two AT898cW Subminiature Cardioid Condenser Lavalier Microphones with 5000 Series wireless were used for moderator Martha Raddatz. Audio-Technica’s BP4071 Line + Gradient Condenser Microphones were used for room ambience. Backup mics at the event included AT898cW wireless lavaliers and AEW-T5400 handheld transmitters with 5000 Series wireless for the candidates, and AT898 wired lavalier mics for Raddatz.

Larry Estrin, of Best Audio in Studio City, CA, serves as Audio and Production Communications Director for the Commission on Presidential Debates (CPD) and has chosen to use Audio-Technica microphones at these landmark events. A leading audio resource for high-profile broadcast events, Audio-Technica has provided a host of microphones from their comprehensive product line to pick up crisp, intelligible audio and cover the diverse needs of each debate.

For more information, please visit www.audio-technica.com.

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GC Pro Opens New State-of-the-Art Recording/Listening Space at Hollywood Location

— New facility features a Neve Genesys console, Ocean Way monitors and more —

WESTLAKE VILLAGE, CA, October 11, 2012 — Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, announces that it has opened a new custom recording/listening demo facility at the Hollywood Guitar Center location on Sunset Boulevard, which also houses GC Pro’s home offices. Open to the public, GC Pro affiliate partners and manufacturers alike, the facility is equipped with some of the most sought-after gear from GC Pro’s extensive inventory, including a Neve Genesys console and custom Ocean Way monitors tuned by creator Allen Sides himself – both products distributed in the U.S. exclusively by GC Pro. Additionally, the facility features studio monitors from companies like Genelec, ADAM, Focal and others – all high-end monitoring options – along with custom-designed photo-embedded acoustic treatment from Auralex (who also worked with GC Pro to tune the room), and racks and racks of outboard gear both vintage and new. The sound quality in the room is superb, and the gear provides the full range of options for today’s producer, engineer, artist or musician. This state-of-the-art recording/listening studio also features a signature look different from any other facility in the GC Pro organization.

“This new facility opens up a number of opportunities for GC Pro, for both demonstrating music and recording it,” stated GC Pro Vice President Rick Plushner. “The Hollywood location also houses our custom-built live sound stage, which is used to tape our acclaimed GC Sessions video series, and with the addition of the recording room, a fully-integrated facility is emerging – bridging the worlds of live sound, recording and AV production. The patch bays have been fully customized, designed by the Malvicino Design Group (one of our GC Pro Affiliates), and we can now fully track GC Sessions performances and other events, with the full arsenal of modern studio wizardry at our fingertips, including editing, effects and overdubs. We are raising the bar for what we can accomplish production-wise, and we will be passing that content onto the audio community at large.”

Other different kinds of programs based on the room are in the works, to further expand GC Pro’s reach and offer enrichment sessions/classes for the audio community. Manufacturer/vendors will be invited to participate in demonstrations, providing expert perspective – presentations that will be taped and posted on GC Pro’s website.

Allen Sides, GRAMMY® Award-winning engineer, producer and mixer who founded Ocean Way Recording, stated, “It’s great to have a room where you can actually hear what gear sounds like. We were excited to be involved with the acoustics and design of this great space, and to also provide a set of our new Ocean Way AS1 monitors. Critical listening is the only way to judge what gear sounds like, and in most retail environments you haven’t a clue until you get it home. This is a wonderful addition to GC Pro Hollywood.”

David Fischer, CEO of Auralex, added, “We are thrilled to have been chosen as the acoustical treatment of choice for GC Pro’s new high-tech facility. This state-of-the-art facility is an exciting development for GC Pro, and our involvement continues to strengthen the long-term relationship between Auralex and GC Pro.”

Horacio Malvicino of the Malvicino Design Group noted, “Installation of the new audio demo room at GC Pro was handled with the same approach we take with a regular studio installation. The console is fully wired to a total of four Audio Accessories TT 96 point patch bays, which allow access to all of the console features. We also added a sixteen-tie line panel in the control room to allow for quick interface of external gear, as well as a sixteen-input mic panel with Ethercon ports to interface a multi fold-back system.”

For more information, please visit www.gcpro.com.

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Audio-Technica Mics Hit the Road with Barbra Streisand

STOW, OH, October 10, 2012 — Audio-Technica, a leading innovator in transducer technology currently celebrating “50 Years of Passionate Listening,” is proud to be the vocal microphone of choice for legendary performer Barbra Streisand on her current “Back to Brooklyn” North American tour, spanning the U.S. and Canada. Streisand opened her tour, in support of her new album titled Release Me, at Philadelphia’s Wells Fargo Center on Monday, October 8. Shown is Streisand using the Audio-Technica 5000 Series wireless with AEW-T5400 Cardioid Condenser Handheld Microphone/Transmitter. Photo by Jeff Fusco/Getty Images. (This photo is the property of Jeff Fusco/Getty Images and may be used by the press only for the purpose of one-time reproduction. Unauthorized use, alteration or reproduction of this photograph is strictly prohibited.)

For more information, please visit www.audio-technica.com.

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GUITAR CENTER OPENS NEW PORTSMOUTH, NEW HAMPSHIRE STORE

— 236th Guitar Center location features on-site lessons and repair services, along with GC’s vast inventory selection —

Westlake Village, CA (October 9, 2012) – On the evening of Thursday, September 27, 2012, Guitar Center held the grand opening of its new location in Portsmouth, New Hampshire, located at 1600 Woodbury Ave #24, Portsmouth NH 03801-3250. The Portsmouth store is Guitar Center’s 236th retail location.

Guitar Center Portsmouth’s grand opening introduces customers to a vast selection of products and a dedicated staff with unparalleled musical knowledge and experience. To celebrate the store opening, Guitar Center hosted a Grand Opening Weekend celebration featuring exclusive savings, gear giveaways and free events. Guitar Center’s Portsmouth location features showrooms equipped with the latest products for musicians – from guitars, amplifiers, percussion instruments and keyboards to live sound, DJ, lighting and recording equipment and more.

The store features Guitar Center Studios, an in-house, state-of-the-art lesson facility, which is already creating unrivalled opportunities for Portsmouth musicians of all ages and skill levels. Guitar Center Studios provides music lessons from beginner to advanced featuring certified instructors teaching world-class curriculum as well as one-on-one courses on Pro Tools, Logic Pro and GarageBand. Guitar Center Studios will be the most modern lessons facility in the area. Guitar Center Portsmouth also features GC Garage, Guitar Center’s on-site guitar repair service.

As part of Guitar Center’s initiatives designed to educate and inspire artists nationwide, Guitar Center Portsmouth will offer unique opportunities for musicians to craft their skills, maintain their instruments and experience many other aspects of the music industry first-hand. Musicians interested in learning about the industry will be able to come to the store to interact with and pick the brains of several industry leaders.

Portsmouth shoppers are also able to enjoy Guitar Center’s new multi-channel “endless aisle,” which includes multiple combinations of product options to conveniently choose from. Not only does the “endless aisle” include Portsmouth inventory, but it also provides easy access to Guitar Center’s $400 million in new and used inventory located in hundreds of GC stores and warehouses nationwide. Customers have the ability to combine a variety of in-store, online and phone options to purchase music equipment from anywhere they may be, allowing for a personalized and convenient shopping experience.

In addition to special programs at the new Portsmouth store, Guitar Center offers nationwide programs designed to spearhead creativity and highlight the nation’s most promising undiscovered talent. Portsmouth residents will now be able to participate in these ongoing national events from their hometown:

Guitar Center On-Stage is an annual competition that provides unsigned artists the chance to open for established artists such as Motley Crüe, KISS and Jane’s Addiction.
Guitar Center Singer-Songwriter is an artist discovery program that aims to find the nation’s best unsigned singer-songwriter. Last year’s winner received a career-altering prize package which has included recording 3 songs with accomplished Grammy® Award-winning Producer John Shanks, recording time at Converse Rubber Tracks studio and $10,000 cash.
Guitar Center’s Battle of the Blues is a nationwide amateur guitar skills competition with the goal of finding the next great undiscovered blues guitar player. This year’s winner, Daniel “Boscoe” France, performed alongside Grammy Award-winning Producer Pete Anderson at the Grand Finals in LA, and won an incredible prize package valued at over $50,000.
Guitar Center’s Drum-Off, entering its 24th year, is the nationwide search for the next great undiscovered drummer. Drummers from across the nation compete in the world’s largest drum competition, vying for thousands of dollars in prizes and the coveted title of Guitar Center’s Drum-Off Champion. The grand prize package is valued at nearly $50,000.

Guitar Center Portsmouth is open seven days a week. Store hours are 11:00 a.m. – 7:00 p.m. Monday-Friday; 10:00 a.m. – 7:00 p.m. Saturday; and 12:00 p.m. – 6:00 p.m. Sunday.

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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