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Archive by Brad Gibson

Live Broadcast Engineer Huub Lelieveld Chooses Waves MultiRack and Plugins to Comply with EBU Loudness Standard

TEL AVIV, ISRAEL, April 29, 2014 — Live broadcast engineer Huub Lelieveld works for the Netherlands-based firm United Outside Broadcast and Studios, which is part of the Euro Media Group, mixing sports and other major live events and working as sound supervisor for concert film recordings. His credits include Audio Supervising for the MTV Africa Awards in Nigeria and Kenya and the UEFA cup finals in 2013 (with United colleague Mischa Kortleve). Lelieveld’s work has resulted in live concert recordings from such acts as Muse, Coldplay, Toto, Andre Rieu, Joe Cocker, Keane and more. And a crucial part of his toolbox is his arsenal of live plugins from Waves Audio.

Lelieveld notes, “With shows involving an audience, the PA mixer needs to ensure that the audience can hear the show very well; however, for us mixing in the truck, it’s crucial to hear the audience reaction and not hear too much room sound. We want to be able to have control over the balance of the direct sound, audience reaction and room sound. Apart from ensuring that the level coming from the PA is not excessive, I need to establish that the television producer on the floor and the FOH mixer are happy. There are now tools that can help you reduce room sound in the TV mix. Previously I was using a CEDAR hardware unit, which helps reduce room and ambient sound. This works great but, we only have ONE stereo unit. Now with the Waves WNS Noise Suppressor, I am able to reduce room sound in a very similar way to a CEDAR hardware system with zero samples processing latency. And, instead of one hardware processor, I now have as many WNS instances available as I need. This means I can process the audience mics differently from the presenters’ mics and I can eliminate any buzz that might develop during a live broadcast with another instance of WNS.”

He adds, “In the Netherlands we now have loudness regulations requiring us to mix to EBU R128 loudness norms. I look for ways to stay within specs more easily, while preserving sound quality. I do not want a process on my master bus that viewers can hear working.”

“After auditioning the Waves MultiRack system on a few projects, I was convinced of the reliability, enough to use it in serious live broadcast situations,” he recalls. “Latency proved no issue; I used processed feeds for presenters’ in-ear feed without any problem. Using Waves MultiRack means having a huge arsenal of tools available at the click of a mouse. With a combination of Waves MaxxVolume and a L2 Ultramaximizer I was able to make quieter bits louder and louder bits quieter in real-time. I used only the leveler and high level compression part of the Maxx Volume; the leveler was set to around -23 dBFs (give or take, this is something to adjust if needed), the compressor just took out a dB or three, and after that I used the L2 to add some lost gain and take off some excessive peaks. Like any other broadcast mixer I’m figuring out how to deal with loudness regulation, but Waves plugins are going to help me achieve the right loudness, and I’m having a lot of fun along the way. In addition, it doesn’t hurt that I have the possibility to put a CLA-2A on lead vocals and maybe put a bit of sparkle from a PuigTec EQP -1A on my master bus!”

Lelieveld notes a recent job where Waves solved a series of problems for him in a live broadcast mix scenario: “Recently, on the night of local elections in the Netherlands, I mixed the broadcast of a debate between several politicians and one presenter, discussing the election outcome. Up to seven participants were taking part in the conversation at any given moment – traditionally this means riding the faders to avoid excessive room sound and comb-filtering, especially as there were an audience and PA system present. Normally, I would watch the camera monitors predicting who’s going to say something next and operate faders in real time. But, now with the Waves Dugan Automixer, I got a very dry sounding mix, with perfect automatic fading. With Waves SoundGrid technology, the latency is extremely low, so I could send the processed dialogue mix to the presenter’s earpiece without any complaints whatsoever. Free from riding faders, I could concentrate on the sound of the individual microphones, fine-tuning the EQ settings during the program, and adding a controlled amount of room sound from my audience mics. I was very satisfied with the result and heard some compliments about the sound quality of the broadcast from fellow engineers, which is pretty rare for a political debate broadcast.”

Visit http://www.waveslive.com/ for more information.

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Bose® RoomMatch® Loudspeakers and PowerMatch® Amplifiers Chosen for High Profile Artist Performances Across Multiple Venues at Sundance Film Festival

Keynote concert performances at Park City Live and the Montage hotel both rely on Bose® RoomMatch® speakers for shows by leading artists including Ludacris, O.A.R., Matisyahu, Kaskade, Dash Berlin, Nervo, Lee Dewyze, John Popper, Kendrick Lamar, Steve Aoki, Richie Sambora and KT Tunstall

Framingham, Massachusetts, April 29, 2014 – The Sundance Film Festival, the premier showcase for independent film, held each January in Park City, Utah, has seen its live music element increase substantially in recent years. And each evening, through events ranging from panels to live performances, music plays a key role in the festival experience at a variety of venues throughout the town. This year, a popular club venue in Park City – Park City Live (PCL) – was equipped with a new RoomMatch® loudspeaker system from Bose® Professional Systems in time for 11 nights of musical performances by leading artists, including O.A.R., Matisyahu, Kaskade, Nervo, Dash Berlin, Ludacris and Steve Aoki. In addition, a second, temporary venue at the exclusive Montage Deer Valley hotel and ski resort hosted shows by O.A.R. (in a rare acoustic set), John Popper, Richie Sambora, KT Tunstall, Lee Dewyze and others. These shows also utilized a Bose RoomMatch system set up specifically for shows during the Sundance Film Festival.

At PCL, the Bose® RoomMatch® system was composed of two arrays, each consisting of RM5505, RM7010, RM9020 and RM12040 loudspeaker modules. At the front of the stage were eight RMS215 subwoofers and eight RMS218 VLF subs. These were powered by 15 Bose PowerMatch® PM8500N networked amplifiers and managed by three Bose ControlSpace® ESP-00 Engineered Sound Processors. At the Montage hotel, the P.A. system was made up of two RoomMatch groundstack configurations, each containing RM12020 and RM9010 modules with a RMS215 and a RMS218 VLF sub. These were powered by four PM8500N amps and used a single ESP-00 processor. In both venues, the Bose RoomMatch systems covered a range of styles, genres and dynamics, providing clear, clean, high SPL sound that was always smooth across all frequencies.

“This is a music festival inside a film festival,” observes Kathryn Burns, a longtime Park City resident who took over Park City Live in 2012 and has transformed it into the town’s premier music venue. She knows the value of a sound system that can handle any type of music and present it to a highly sophisticated audience. “The RoomMatch speakers sound amazing,” she says. “People are not walking in expecting this level of sound quality. Many times attendees complimented the sound, and the fact that it sounded amazing no matter where you were in the room.”

O.A.R. front-of-house mixer Michael Larcey felt the same way about his experience mixing the popular band through the Bose RoomMatch system. “It has an incredibly smooth sound for vocals,” he says. “I mixed through it in two very different kinds of rooms from one night to the next, from PCL to the Montage, but I heard lots of the same characteristics in each space. There’s just a real consistency and smoothness to it that you don’t hear in other systems.”

Alfred “Al-Tee” Williams, FOH for the Ludacris show at Park City Live, stated, “I had never mixed a Ludacris show using Bose RoomMatch array loudspeakers. During sound check, I walked all around the main floor then up to the balcony VIP sections – I was amazed at how good the coverage was in all areas – very smooth everywhere. But the real test came when I played some tracks for sound check that contained some really deep bass parts. His song, ‘How Low Can You Go’ has a drop-tone that goes below 30 Hz and many subwoofers just cannot handle this at the sound levels we need. I was blown away by the low-bass depth and impact that the RoomMatch subwoofers provided. I’m telling all my buddies, ‘You’ve got to check out these new Bose RoomMatch subwoofers!’”

Sean Quackenbush, house mixer at the Montage venue during Sundance, as well as for steel guitar virtuoso Robert Randolph, has had several experiences with the RoomMatch system and has nothing but praise for its ability to tame even the most challenging of environments. “RoomMatch is an amazing piece of technology,” he says. “It sounds great with very little processing at all.”

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136th International AES Convention Makes Grand Opening in Berlin

— 138th International Convention announced to be held in Warsaw, Poland, Spring 2015 —

Berlin, Germany, April 26, 2014 — The 136th Audio Engineering Society Convention, taking place Saturday, April 26, through Tuesday, April 29, 2014, opened today with healthy attendance at the Estrel Hotel and Convention Center in Berlin, Germany. Offering a wide variety of Technical Program events, manufacturer exhibitions, the Project Studio Expo, and more, the 136th AES Convention brings attendees the latest in professional audio innovations, as well as networking and educational opportunities with leaders in the industry. Additionally, AES Executive Director, Bob Moses, made the announcement that next year’s European AES Convention will take place in Warsaw, Poland (Spring 2015) taking advantage of it’s burgeoning audio industry and growing base of audio engineers, producers and music aficionados.

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Sound Designer/Artist Dean Martin Hovey Turns to Focusrite’s RedNet to Keep Complex Sound Design Projects Simple to Manage

Designing sound for film, gadgets, themed attractions, sound art installations and commercials, Hovey says his RedNet system creates a reliable networked environment that gives him unrivalled flexibility

The RedNet interfaces also allow Hovey to make his system portable, providing him with tremendous confidence that what he creates in studio will replicate exactly as he intended on location

Los Angeles, CA, April 24, 2014 – RedNet, Focusrite’s acclaimed range of Ethernet-networked studio interfaces, has radically changed the workflow for noted sound designer/artist Dean Martin Hovey. As the owner of Soundwell.tv, Hovey has created sound for projects including films (Kids for Cash, The Being Experience, American History X, the Austin Powers series), commercials (Coca-Cola, Nike, Adidas, Budweiser, Pepsi, Infiniti and Porsche), sound art installations (NOMA- New Orleans) and themed entertainment for Warner Bros, Universal Studios, Busch Gardens and the Hershey’s Chocolate Factory, to name a few.

Hovey has found that RedNet can add tremendous flexibility and portability to how he works. In the four months since he acquired his RedNet units – five RedNet 2 16-channel A-D/D-A converters, a RedNet 4 with eight remotely controlled Focusrite mic preamps, and a pair of RedNet 5 HDX interfaces, all sourced through Vintage King in Los Angeles – Hovey has used these components to streamline his workflow and increase both throughput and creativity. For instance, he uses the RedNet units to connect as many as 80 sound sources and play and record all of them simultaneously.
“Every piece of gear I own is connected through its own discrete I/O through the RedNet system, and I can record them all to three separate computers simultaneously – usually one for Pro Tools, one for Logic and one for Ableton Live,” he explains. “It’s very extreme. For example, I can play a single keyboard and light up every synth output at the same time – that’s 64 analog voices. From there, I can use seemingly unconnected sounds together in a related way. Sounds that are totally in sync and follow the same resonance with one other. That lets me put together some very aggressive-sounding combinations which I might not have been able to discover and combine otherwise. I’ve been able to create some very interesting design palates that way.

Hovey has also turned two of the RedNet HD/HDX interfaces and one of the RedNet 2 A-D/D-A converters into a highly efficient and effective portable unit. “I can use an HD or HDX card, the RedNet PCIe card, or just plug them directly into the back of a computer using a virtual sound card,” he explains. “That’s how versatile RedNet is.” He’s traveled with this configuration to locations ranging from Stage A at the Audio Head mix facility in Hollywood to the Universal Studio’s back lot, where he installed both sound and mix for the Inception attraction for last year’s Halloween Horror Nights V.I.P. tour. “I’m able to do all creative sound production and pre-dubs in studio, then take the system to the location and plug them in through RedNet and accurately recreate the exact sound I created the studio in any other venue, from stages to stadiums. The environments can change but the sound of my work through RedNet never does. I can put this box under my arm and take it anywhere with complete confidence that it will sound just as it was designed in studio.”

Hovey’s is a particularly large RedNet system – at the moment it’s the largest one owned by an individual – he says what it really has done is simplified his creative life. “The workflow is more efficient – I can get more done on a quicker step – I can also work more creatively than ever before, because RedNet makes things simpler. It’s an amazing system.”

Dean Martin Hovey / Focusrite video profile: http://youtu.be/7VhX2Wo1AB0
Dean Martin Hovey / Focusrite case study: http://uk.focusrite.com/news/rednet-is-perfect-solution-for-sound-designer-dean-hoveys-sonic-playground

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Bose® RoomMatch® Loudspeakers Chosen for Auburn, Indiana’s Dayspring Community Church

Church personnel were skeptical that any speaker manufacturer could solve the reflectivity and reverberation problems in their newly built sanctuary within budget, but Bose® RoomMatch® loudspeakers showed them that it could be done, and done well

Framingham, Massachusetts, April 23, 2014 – As the Dayspring Community Church began the process of looking for a sound system for their new 600-seat worship space in Auburn, Indiana, they at least thought they knew what they didn’t want. “They were a bit skeptical that Bose, which they knew to be a great maker of consumer products, could take on and beat the big names in sound systems,” recalls Andrew Van Veld, President and Owner of Fort Wayne-based firm Circle City Audio. Van Veld and his team took over the job from another firm and ended up designing and installing the audio-video and lighting systems for the new church. “But after we did a live A/B comparison of Bose RoomMatch with another system, then recreated the actual room in Bose Modeler software, they were convinced — this was the sound system for them.”

In the wake of those persuasive demonstrations, Circle City Audio designed and installed a sound system for Dayspring Community Church consisting of two RM9020 loudspeaker modules, two RM12040 loudspeaker modules, and two RMS215 subwoofers, all powered by three Bose PowerMatch® PM8500N power amplifiers and managed with the Bose ControlSpace® ESP-00 engineered sound processor.

Van Veld stated, “During the live demo, the church’s business manager played guitar, the worship pastor played drums and I played bass, so we could all experience what the RoomMatch system would sound like in that environment. When they heard it that way, they were sold. They loved it.”

The RoomMatch system is able to precisely control sound in even the most difficult reverberant spaces via the product line’s 42 highly specific dispersion pattern choices. By being an effective solution within the project’s budget (in this case it also eliminated the need for and cost of acoustical treatment materials on the church’s walls), it was easy for the church’s leaders to make their decision. “What I also like about the Bose technology, in general, is the fact that they don’t exaggerate their specifications,” Van Veld adds. “As a result, the outcomes we predict using the Modeler software are exactly what we get, or even a bit better than predicted. Customers react very positively to that kind of accuracy. They want to know what they’re going to get.”

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Listen Technologies Releases ListenPoint 2.0 for Enriched Educational Environments

— ListenPoint 2.0, a new release from Listen Technologies, provides students and educators Soundfield solutions to create better learning environments, including more features, more flexibility and competitive pricing from a trusted authority —

BLUFFDALE, UTAH, April 22, 2014 — Listen Technologies Corporation, a trusted authority with thousands of Soundfield solution installations, has just released ListenPoint 2.0, the latest iteration of the acclaimed ListenPoint® system for students and educators. This new release offers students and educators the opportunity to create enriched educational environments with an enhanced set of features, more flexibility and competitive pricing.

ListenPoint 2.0 provides classrooms the ability to enhance lessons with music, sound effects, internet, video and VoIP/Skype capabilities for virtual fieldtrips around the world. It also makes it incredibly easy to seamlessly integrate with Listen Technologies’ Assistive Listening Systems, making it easy for students with hearing loss to hear every word.

No matter what the needs are, ListenPoint 2.0 has a scalable system for each and every classroom, and due to their flexible nature, systems can grow as a classroom’s needs evolve. There are numerous options, whether it’s a basic system, fully integrated, or something in between. When compared to others in the K–20 Soundfield market, ListenPoint 2.0 also provides the most competitive pricing for its advanced set of features, and is incredibly simple and intuitive to install and maintain over time.

“We are incredibly pleased to release ListenPoint 2.0, because it meets the mission of educating students, which we consider to be among the most important pursuits,” said Russell Gentner, CEO of Listen Technologies. “ListenPoint 2.0 offers students the enhanced educational experience they deserve, helping shape innovative, creative and extraordinary minds.”

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136th Audio Engineering Society Convention to Feature Keynote from Leading Audio Researcher Wieslaw Woszczyk

— Opening ceremony to feature remarks from Woszczyk and AES personnel —

New York, NY, April 23, 2014 — The 136th Audio Engineering Society Convention (Saturday, April 26, through Tuesday, April 29, 2014, at the Estrel Hotel and Convention Center in Berlin, Germany) is set to feature a keynote address from Wieslaw Woszczyk, an internationally recognized audio researcher and educator with leading expertise in emerging technology trends in audio. The address will be part of the convention’s opening ceremonies, taking place Saturday, April 26, 13:15-14:15 (Estrel Hall A). The ceremonies will also feature remarks from AES President Sean Olive; AES Executive Director Bob Moses; Convention Co-chairs Sascha Spors and Umberto Zanghieri; and Awards Chair Jan Abildgaard Pedersen.

Woszczyk holds the James McGill Professor Research Chair position and a full professorship at McGill University, and is the founding director of the Graduate Program in Sound Recording (1978), and founding director of the CIRMMT Centre for Interdisciplinary Research in Music Media and Technology, an inter-university, inter-faculty, interdisciplinary research center established at McGill University in 2001. An AES member since 1976, Woszczyk is a Fellow of the Audio Engineering Society (1996) and the former Chair of its Technical Council (1996-2005), Governor (twice, in 1991-1993 and 2008-2010) and President (2006-2007). He also served on the Review Board of the AES Journal. Woszczyk received the Board of Governors Award in 1991 and a group Citation Award in 2001 for “pioneering the technology enabling collaborative multichannel performance over the broadband Internet.”

Woszczyk notes, “The world of audio is entering a period of renaissance. We are experiencing an unprecedented range of technologies serving artists, producers, and listeners of music and sound. Little remains the same for long in the face of our relentless drive for new discoveries. I would like to present my perspective on the value of human interaction, collaboration and continuing education as a way forward in the quickly transforming world. We should be wary of trying to predict the future but make our best effort to live fully in the present, observing, exploring, and building relationships. Together, we can refine the course and purpose of our industry, we can venerate the gems of the past yet remain imaginative, open and ready for a fascinating future.”

For more information on AES136 technical program, presenters and registration, visit the AES136 Convention web page at http://www.aes.org/events/136/.

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Enhance Your AES 136th International Convention Experience with Free “AES Mobile Convention – AES Berlin 2014” Mobile App

— App for handheld devices provides helpful tools for navigating this weeks 136th AES Convention —

New York, NY, April 21, 2014 — The schedule of events and exhibitors at 136th Audio Engineering Society International Convention, being held in Berlin, Germany, on April 26 – 29, 2014, at the Estrel Hotel and Convention Center, is just around the corner, and the free “AES Mobile Convention – AES Berlin 2014” app is here to help attendees make the most of their convention experience.

Available for iOS devices (iPhone, iPad and iPod Touch) as well as Android devices, the app provides the following tools to enhance your event experience:

The Dashboard keeps you organized with up-to-the-minute Exhibitor, Speaker and Event information
My Schedule organizes your schedule with one click
Alerts allow you to receive important real-time communications from the AES
Keep up with industry news on LinkedIn and Facebook groups
Built-in Twitter feed to follow and join in on the show chatter
Rate the sessions you attend and comment on them, too
Connect with your colleagues using the Friends feature

To download the app for free, please visit http://www.aes.org/mobile/. For further information on the 136th AES International Convention, and to register for your free Exhibits-Plus badge or the premium All-Access badge, please visit http://www.aes.org/events/136/.

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Chris Lord-Alge Moves Forward with His Focusrite RedNet-Enabled Workflow

Acclaimed producer-mixer uses RedNet hardware for Springsteen’s recent High Hopes LP and other projects

Los Angeles, CA, April 18, 2014 – In recent months, multi-GRAMMY® Award-winning producer and mixer Chris Lord-Alge has adopted Focusrite’s RedNet Ethernet-networked converters as the interface of choice between his Avid Pro Tools system and his classic SSL 4000 E/G+ mixing console. For more than 20 years, Lord-Alge has brought digital multitrack sessions into his analog console via the Sony 48-track DASH tape machine format, but with tape supplies dwindling, he made the transition to RedNet 2 digital-to-analog converters and other RedNet hardware in late 2013.

Lord-Alge knew that he had found a replacement for the Sony converters after auditioning the RedNet system, consisting of a pair of 32-channel RedNet 5 HD Bridges with three RedNet 2 16-channel A-D/D-A converters, at his Mix LA studio. “When they put the RedNet rig up I said, did you patch it or not? It sounded like what I like, what I’m used to and what works for me.”

While the switchover to an all-digital nonlinear workflow will obviously be beneficial, Lord-Alge says he would not have made the transition unless the Focusrite system offered the sound character with which he has become so familiar. “I want the sound of my old D-to-A, which is a bit more analog, in some ways a bit more lo-fi. It’s got a bit more glue in there,” he explains.

As the music production process becomes increasingly hard disc-based, the RedNet system was the logical step to take after spending so many years with “Bessie” and “Bertha,” his two vintage Sony PCM-3348 digital tape machines, he says. “I liked the 3348 D-As because they’re hard hitting. The RedNet has a harder impact, like I’m used to. I want it hard hitting—that’s my personal taste. I don’t want hype, and with RedNet I’m not getting hype, I’m getting impact.”

Not that Lord-Alge had any reason to doubt Focusrite’s RedNet before he tried it; over the years he has used a Focusrite Red 3 Classic Dual-Channel Compressor/Limiter across his stereo bus on 10,000 mixes, by his estimation, racking up credits along the way with artists such as Green Day, Muse, Daughtry, My Chemical Romance, Rise Against and many, many others.

Recently, with the new RedNet set-up, he has added another Bruce Springsteen project to that extensive list. High Hopes is an album of previously unfinished material that was completed in stages over the course of the past several years and released in early 2014. “The last round of tweaks that I did with Bruce, we had the rig up, so when it came time to print we went Red, baby! It shows that our transition is working,” says Lord-Alge. The High Hopes album topped the charts worldwide in January and features three tracks – “American Skin (41 Shots),” “The Ghost of Tom Joad” and the title track – that Lord-Alge mixed using his Focusrite RedNet system.

“New things I’m working on are going the same route,” he continues. “The transition is definitely fully under way.” Upcoming mix projects include Adelitas Way, Gloriana, Grizfolk, O.A.R. and his fourth album with Rise Against, he reports.

Lord-Alge admits to a sense of relief that he has found a replacement for a key piece of equipment on which he has come to rely and that has served him well for over two decades. “I’ll be able to continue with what I like, transitioning from format to format. It’s not a compromise. That was a big concern to me,” he confides.

“You’ve got options for your D-to-A: blonde, brunette, redhead, whatever—I picked the red one,” he says. “People have a choice, and Focusrite makes the choice easy.”

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Inaugural Pensado Awards to Honor Today’s New Brand of Music Professional

— Live ceremony on June 28 and global online broadcast will “recognize the faces behind the sound” —

LOS ANGELES, CA, April 17, 2014 — For the past several years, the acclaimed online video series Pensado’s Place has celebrated the evolving landscape of music and technology and given a voice to its leaders and innovators, and now the producers of that program have created the Pensado Awards, a new award show intended to acknowledge today’s emerging brand of music professional and to “recognize the faces behind the sound.” The live show will take place on June 28, 2014, at the Fairmont Miramar in Santa Monica, California, and will be followed one week later by a global online broadcast. Scheduled to co-host are award-winning producer-engineers Chris Lord-Alge (Muse, Pink, Foo Fighters, Avril Lavigne, Green Day, Daughtry, Paramore, Black Eyed Peas), Marcella Araica (Britney Spears, Madonna, Pink, Duran Duran, Keri Hilson) and Young Guru (Jay Z, Beyonce, Mariah Carey), with additional co-hosts to be announced soon.

The Pensado Awards are a natural outgrowth of the ethos behind Pensado’s Place. In recent years, developments in music and technology have changed the landscape for producers, songwriters, engineers and musicians, encouraging artists and composers of all types to hone their craft. From the self-taught basement amateur to the seasoned industry producer, all manner of music professionals are discovering new methods of working and novel ways to reach fans. The science and art of music-making are in a rapid state of flux, with exciting opportunities awaiting among the talented figures in and out of the spotlight – the people who are currently engineering the next sound that will move the world in the music, film, television and digital realms. Over 100,000 albums and millions of songs are released every year, not to mention the hundreds of thousands of concerts put on worldwide, but the awards often end up in the hands of a lucky select group. So the brilliance and hard work of all those producers, songwriters, DJ’s, engineers, mixers, live wizards and behind-the-scenes technicians in audio often go unnoticed – until now! The Pensado Awards, founded as a means of acknowledging these talented individuals and their work, are a grand opportunity for the best pros, amateurs, brands and press to come together as one community to celebrate the uncelebrated.

Herb Trawick, the Co-host/Executive Producer and Creator of Pensado’s Place, as well as Manager and Advisor to Co-host Dave Pensado, stated, “We are very thrilled about the opportunity to put on an awards show that is by the people and for the people. And we are just as excited to have Chris Lord-Alge, Marcella Araica and Young Guru – and other names to be announced soon – on board as our hosts, and all of our Pro Committee artists and sponsor partners. The buzz has been electric, and we are already talking about making this an annual event.”

“As an engineer and mixer myself, I am acutely aware that so many of the most talented people in the industry never get the recognition they deserve,” stated Dave Pensado (Co-host of Pensado’s Place, GRAMMY®-winning mix engineer, Teacher). “We have founded these awards to acknowledge amateurs and professionals for their craft. We hope you join in the celebration, either in person or online.”

Working behind the scenes to make the Pensado Awards a reality are the producers from Pensado’s Place and a group of top industry PR/marketing professionals. Leading the charge are Pensado and Trawick, along with Pensado Awards producer Karen Dunn of KMD Productions (Producer of the TEC Awards at NAMM for 29 years and various other Pro Audio Events). Rounding out the Pensado Awards Team are social media guru Will Thompson, PR professionals Clyne Media and Lisa Roy, Lead Agent Shevy Shovlin and Business Development manager Khaila Stewart.

Pensado Award categories include OMG! Mix of the Year; Game Changer Producers Award; Songwriters Break Thru Award; Unique Project Studio (Global); Amateurs Best/Mix Recording (Global); Best Non-English Song (Global); Best Tracking Engineer; Outstanding Achievement in Sound for Film, Television & Gaming; Giant Award (industry legend); Master of Mastering; Live/FOH Award; AIR Award (Best Assistant, Intern or Runner); Outstanding Brand; Spin Doctor DJ Award; Dave Pensado Educators Award; and Herb Trawick Visionary Award.

The Pensado Awards Pro Committee is made up of artists, engineers, producers and industry notables (many of whom have been featured guests on Pensado’s Place), who together will serve as the judging panel for the awards. The committee in currently being assembled and is confirmed to include Andrew Scheps (Lana Del Rey, Red Hot Chili Peppers), Jimmy Douglass (Pharrell, Justin Timberlake), John McBride (Martina McBride, The Blackbird Academy), Manny Marroquin (Bruno Mars, Imagine Dragons), Trina Shoemaker (Queens of the Stone Age, Sheryl Crow, Emmylou Harris), Young Guru (Jay-Z, Alicia Keys, Kanye West), Zoe Thrall (Studio Director at the Studio at the Palms) and others.

Opportunities are still available to join the over 100 leading music makers and manufacturers, representatives from 75 countries and over 100 schools who are already active supporters of and participants in the inaugural Pensado Awards. Three sponsorship packages are available. To support the Awards, please visit http://pensadoawards.com/sponsorship_info.html.

Photo caption: Pictured L-R: Herb Trawick (Co-host/Executive Producer and Creator of Pensado’s Place) and Dave Pensado (Co-host of Pensado’s Place, GRAMMY®-winning mix engineer, Teacher). Photo by Zan Nakari (www.zanphotos.com).

About Pensado’s Place
The hour-long weekly web series Pensado’s Place was created nearly four years ago. Co-hosted by legendary mix engineer Dave Pensado (Beyoncé, Christina Aguilera, Kelly Clarkson, Mariah Carey, Elton John, Michael Jackson and more) and show creator Herb Trawick, the show includes interviews with top music industry artists, engineers, producers, mixers, and record executives, as well as in-depth tutorials in production, engineering and mixing. Pensado’s Place has positioned itself as “the most influential show for audio engineers,” mixers and producers (Forbes Magazine) in just three years. Pensado’s Place is more than just a show, as it highlights the very best in the industry of music, gaming, sound identity on film, and audio equipment, with a presence in live events. As a leading educational resource, Pensado’s Place is helping build the next generation of audio greats.

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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