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Archive by Brad Gibson

Genelec Monitoring Makes a “Splash” with Noise Floor Post

— Santa Monica-based audio post production facility gets all the sonic nuances for ABC-TV’s new prime-time reality series hit Splash using Genelec 8250A and 8240A Smart Active Monitors™ (SAM™) and 7270A subwoofer —

NATICK, MA, May 2, 2013 — ABC-TV’s hit series Splash, which debuted on March 19 and immediately drew an audience of over 11 million viewers, follows 10 celebrities as they train and compete in regulation platform and springboard diving at dizzying heights in front of a weekly poolside audience. The show has more audio elements than many reality or even scripted programs, which makes it a challenge for post-production company Noise Floor Post. But the sound for Splash is going swimmingly, thanks to a 5.1 surround array consisting of Genelec 8250A and 8240A DSP monitors, along with a Genelec AD9200A Analog to Digital converter that allows them to use the 7270A Active Subwoofer with analog signal sources through the studio’s Avid Icon console. Genelec’s 8250A and 8240A both reflect the company’s Smart Active Monitoring™ (SAM™) concept, which allows monitors to be controlled with digital networking to enable the building of highly flexible computer-controlled systems of monitors.

Noise Floor Post Co-Owner and Re-recording Mixer Michael Solano, who founded the company with Partner and Supervising Sound Editor Ryan Owens in 2007, has been mixing television for 15 years, and his work can be heard on series including The Biggest Loser for NBC, Flying Wild Alaska on Discovery, and Extreme Makeover: Weight Loss Edition for ABC, as well as Splash. He says the show is shot in front of a live audience, necessitating a lot of individual sound elements. “We’re trying to get as many microphone sources as we can and not just relying on the line mix,” he says. “We’re deconstructing that and recutting to make it a very engaging show from a sound point of view. The live components are what makes it unique – you have an audience around the pool and you need to reflect all of the action that’s constantly taking place.”

Helping accomplish that is a 5.1 surround array consisting of three Genelec 8250A speakers for the L-C-R array and a pair of 8240As for the rear surround array. This is bolstered by the 7270A subwoofer that’s used in conjunction with the AD9200A analog-to-digital converter. The Genelec AD9200A converter outputs AES3 format with 24-bit word length and 192 kHz sample rate, allowing Solano to control it through the studio’s Avid Icon console. “This enables me to use the control surface to do functions like muting and soloing as needed,” he explains.

The system benefits from SAM, which includes AutoCal™ calibration system, part of the GLM™ software package that lets Genelecs conform to the parameters of the room. “The GLM package is crucial for me,” says Solano. “The more information I have, the better mix decisions I can make, and the clarity that I get from this system in this room is spectacular because of the DSP system and the Genelec speakers themselves. I’m getting a level of detail that no other speaker has ever given me. I always know that I’m hearing everything totally accurately, and that’s critical on a reality show. The most important parts of any studio are its monitoring speakers, and I’ll only use Genelecs. We’re planning on converting all of our rooms to Genelec in the future. We plan to become an all-Genelec facility, because it’s taken us to the next level as an audio post-production company.”

For more information, please visit www.genelecusa.com/.

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GUITAR CENTER OPENS NEW STORE IN MACON, GA

— 245th Guitar Center location features on-site lessons and repair services, along with GC’s vast inventory selection —

Westlake Village, CA (April 30, 2013) – On the evening of Thursday, April 25, 2013, Guitar Center held the grand opening of its new location in Macon, Georgia, located at 4551 Billy Williamson Dr. Suite 160, Macon, GA 31206. The Macon store (Guitar Center’s 245th retail location) is part of a new wave of Guitar Center retail stores that feature lesson spaces, which allows the brand to offer additional music lessons, special programs and expanded opportunities for local musicians.

GC Macon Store Manager Jason Kunberger, who has been with Guitar Center since 2004 in Atlanta, stated, “We are so excited to be bringing a Guitar Center to Middle Georgia, and I’m so humbled to get to be a part of it. I love being involved in helping people grow in their musicianship, from helping customers find their first instrument, then watching them learn to play at GC Studios lessons, to seeing them come back to expand their collection throughout the years – it’s exciting to feel so connected to new music being made everyday.”

GC Macon Assistant Manager Sarah Fordham added, “For me working for Guitar Center is a dream job and starting at the first store outside the central Atlanta area in Georgia allows me to be a part of making it even easier for Guitar Center to help Macon residents, such as myself, get the instruments and tools they need to help them make music. We pride ourselves on giving our customers the best possible experience when coming to our stores and the whole Macon staff is excited to share those experiences with our friends, neighbors and local musicians in Macon, while assisting them with all their musical needs.”

Guitar Center Macon: What Musicians Will Find In-Store

Guitar Center Studios – Deeply vested in expanding and enhancing the Macon music scene, Guitar Center Macon also brings Guitar Center Studios to the new location. The fully-equipped, in-house lesson space is giving Macon residents of all ages and skill levels access to affordable music lessons. Sourcing locally trained store employees as certified instructors, courses will be offered on guitar, bass, keys and drums, as well as vocals and recording techniques using Pro Tools and Logic Pro and GarageBand.
Vast Product Selection and Low Prices – Guitar Center Macon brings an unprecedented selection of products to Macon, all backed by Guitar Center’s guarantee and available at attractive prices. The store features the latest in guitars, amplifiers, percussion instruments and keyboards, as well as live sound, DJ, lighting and recording equipment.
Guitar Center Garage – Guitar Center Macon includes GC Garage, the store’s on-site guitar repair service, offering a host of services, including electronics repair, hardware customization, fretwork, structural repairs, cosmetic enhancements, setup and maintenances.

Guitar Center Macon: Additional In-Store Programs and Opportunities Include:

Guitar Center’s “Endless Aisle” – Macon customers can now shop from Guitar Center’s new multi-channel “endless aisle,” which extends the in-store inventory to over $400 million in new and used products from across the nation. Shoppers will be able to purchase in-store, online and via phone, with the option to have products shipped to their home or to the store for convenient pick up.
At: Guitar Center Programs – Throughout the calendar year, Guitar Center Macon will host an array of free events, such as artist workshops, lessons, product launches and performances, as a part of the company’s ongoing commitment to educating and assisting unsigned artists. These programs aim to provide musicians with the opportunities and exposure essential to achieving their music goals.
Recording Made Easy – Available at all Guitar Center locations, the Recording Made Easy program is a four-week, user-friendly series of weekly classes occurring Saturdays from 10:00 to 11:00 a.m.

In addition to special programs at the new Macon store, Guitar Center offers year-round programs designed to spearhead creativity and highlight promising undiscovered talent. Macon residents will now be able to participate in these ongoing events from their hometown. Programs have included Your Next Record, Guitar Center On-Stage, Guitar Center Singer-Songwriter, Guitar Center’s Battle of the Blues and Guitar Center’s Drum-Off.

Guitar Center Macon Store and Studio Hours
Mon-Sat: 10 AM-7 PM
Sun: 12 PM-5 PM

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Waves Audio Expands Network of Product Specialists

— Diverse group of audio professionals specializing in live, post-production and recording studio
markets join Waves Audio —

TEL AVIV, ISRAEL, April 29, 2013 — Waves Audio announces the expansion of its professional team with the appointment of three additional Product Specialists worldwide. With the recent growth surge in the live and studio markets, Waves has chosen to expand its customer support in these sectors.

Handling the Southeast Asia territory will be Kevin Stanley, recently appointed to the position of Waves Live Product Specialist. He will provide pre- and post-sales service, product demos and training (including workshops and seminars), and he will handle the dealer, distributor and rental/studio clientele in the region. Stanley’s background includes live and system engineering for local events and concerts in India; work as a Project Engineer for Yamaha; pro audio product demos, client training and tech support; and design and system integration for installed sound.

Johnny Mann was recently named Waves Product Specialist, and he will represent Waves in the southeastern U.S. and beyond. His background includes music supervision, music licensing, music publishing, music composition, live performances and work as a studio musician. His resume includes composer credits for international and domestic U.S. television, film, and commercials.

Returning to Waves is Michael Pearson-Adams, who has been named Waves Product Specialist. Pearson- Adams was Waves North America Product Specialist for five years before moving over to the Avid Pro Audio Specialists team. He’s now back with Waves. His background includes work as a producer, mix engineer and writer, in addition to his previous work with Waves as a Product Specialist.

“We are proud to welcome Kevin and Johnny to our team, and we are pleased to see Michael returning to Waves,” stated Mick Olesh, Executive VP Sales. “All three have proven track records of expertise and professionalism, and they are all great additions to our sales force. They know Waves products inside and out, and they will be providing their vast knowledge to the benefit of our entire supply chain, from distributors to end users.”

Visit www.waves.com for more information.

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SuperExploder Expands With New 5.1 Surround Mix Suite Featuring Genelec 8200 Smart Active Monitoring™ (SAM™)

— A division of bi-coastal Northern Lights, SuperExploder’s new 5.1 studio will use Genelec 8240A Active Monitors and a Genelec 7270A subwoofer that help deliver superior broadcast sound for commercials and promos —

NATICK, MA, April 29, 2013 — New York facility SuperExploder, a sister company of bi-coastal facility Northern Lights, handles all of the company’s audio post production work from its current three mix rooms in the facility’s location in Manhattan’s Chelsea neighborhood. But as the amount of work taken on by the award-wining company continues to increase, it is in the process of expanding SuperExploder, adding a new 5.1 surround studio for Senior Mixer and Sound Designer Jody Nazzaro. And Nazzaro’s choice for monitoring is from Genelec, the world’s longstanding pioneer in active monitoring. Studio R, as it will be known once it’s commissioned in early summer, will have five 8240A Bi-Amplified Loudspeakers and a Genelec 7270A Active Subwoofer, all sourced through Dave Prentice at New York’s Dale Pro Audio. The studio, which will also feature an Avid Pro Tools HD X system, was designed by Brian Dorfman of Orchard Design, with systems/wiring design by Nazzaro and James Sorensen.

Jody Nazzaro’s new 5.1 surround mix suite will join three other rooms already at work at SuperExploder: Senior Sound Designer/Mixer/Composer Ted Gannon’s 5.1 surround studio and two stereo mixing suites. A third new stereo mix suite is also being built, and SuperExploder will exist as its own separate facility, complete with its own entrance, lobby and lounge, yet fully integrated with the rest of Northern Lights operations.

Nazzaro, who mixes commercials for clients including Prilosec, ESPN, DirecTV and Lancôme, and promos for networks such as USA and Spike TV, says that the diversity of audio elements coming into post for use on broadcast television has increased tremendously in recent years, and not always in a good way – spots and promos now often include music built around the highly compressed, lossy MP3 format. Furthermore, commercial spots are now the trip wires for the recently enacted CALM Act, Federal legislation that tightly regulates the volume levels of broadcast television audio, determined largely by the relative levels between program audio and the sound of interstitial commercial spots. “There is a lot to listen for these days,” says Nazzaro.

Fortunately, he’s listening on Genelec speakers, and has been since he got his first pair of Genelec 1032s at the age of 19. Fifteen years later, Genelec remain his first and only choice for monitoring. “We’re at the end of a sequence of events in the editing process and by the time it gets to me there are some really challenging audio issues to address,” he explains. “With so many things that are out of control, the one thing I can control is the audio monitoring environment, and for me that’s Genelec. Especially with Smart Active Monitoring™ and features like AutoCal™, I can completely control the listening environment and tailor it to what I need to make a great mix. I know exactly how the monitors are going to react – monitoring is never a variable. With the Genelecs, the imaging is always fantastic and there is never any listening fatigue. Its almost as if the speakers aren’t there, as though there’s nothing between me and the sound. That’s the highest compliment you can pay a speaker, and it’s one I can only give to Genelec.”

For more information, please visit www.genelecusa.com/.

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Waves Audio GEQ Graphic Equalizer Plugin Now Available

TEL AVIV, ISRAEL, April 25, 2013 — Waves Audio announces the availability of its new GEQ graphic equalizer plugin. Developed primarily for live users (but sure to find a home in the studio as well), Waves GEQ is a full-featured graphic equalizer plugin with both Classic and Modern mono and stereo components, featuring 30 ISO bands plus high and low pass filters, a high precision floating parametric EQ bell filter, and a real-time analyzer.

GEQ Classic components use traditional proportional Q filters inspired by the renowned DN series 1/3 octave equalizers, which narrow the filter width as you increase a band’s gain; GEQ Modern components utilize special Flat-Top filters, which eliminate the artifacts associated with band interaction, and provide perfect plateau and stair-stepped responses. Users can set band gains one-by-one, or draw their curve via touch-screen or mouse. Finally, GEQ’s integrated real-time analyzer lets users compare the difference between two sources.

Features:

30 ISO bands with selectable 6, 12 & 18 dB scales
Independent HPF, LPF and parametric bells per side
Classic component with Proportional Q filters
Modern component with non-interactive Flat-Top filters
Real-time analyzer
Zero latency

Controls:
GRAPHIC EQ SECTION

SCALE controls the maximum range of GEQ faders.
Q functions as a multiplier for the proportional Q algorithm.
ISO FADERS control the gain of selected frequency centers.
DRAG selects the method of setting the band faders.
LINK relatively links left and right channels, including all bands, high and low pass filters, floating Parametric Bell EQ and Master Gain settings.
FLAT snaps all bands to 0 dB.

FLOATING PARAMETRIC EQ SECTION

HP activates the high pass filter.
HP FREQUENCY sets the cutoff frequency of the high pass filter.
LP activates the low pass filter.
LP FREQUENCY sets the cutoff frequency of the low pass filter.
PARAMETRIC BELL activates the floating parametric bell filter.
PARAMETRIC BELL FREQUENCY sets the cutoff frequency of the floating parametric bell filter.
PARAMETRIC BELL GAIN controls the gain of the floating parametric bell filter.
PARAMETRIC BELL Q determines the width of the floating parametric bell filter.
MASTER GAIN controls the output level of the entire plugin.

ANALYZER SECTION

GRAPHIC DISPLAY / ANALYZER show the EQ curve, RTA1 and RTA2 input RMS frequency responses and the Difference between them.
INPUT METER displays input level (peak) in dBFS.
OUTPUT METER displays output level (peak) in dBFS.
RTA1 assigns the first input to the real-time analyzer.
RTA2 assigns the second input to the real-time analyzer.
DIFFERENCE mode turns off the real-time analyzer and displays the difference in frequency response between RTA1 and RTA2.

CALIBRATION MODE

CALIB activates the Calibration mode which calibrates the analyzer.
RTA1 & RTA2 FADERS are used to adjust and match the analyzer input levels.
RTA RESPONSE sets the response time of the analyzer.
RTA1 DELAY sets the alignment of RTA1 to RTA2.

The GEQ Graphic Equalizer Plugin is now available with a U.S. MSRP of $200.00, with a special introductory price of $99.00. Visit www.waves.com and www.waveslive.com for more information.

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Genelec 1032A Monitors and 7070A Subwoofer Are The Step Up That Studio 22 Was Looking For

— Unique Los Angeles-area facility that combines audio recording with photography and videography to create a one-stop for a wide range of media needs now relies on Genelec monitoring in its main studio —

NATICK, MA, April 25, 2013 — Studio 22 is a four-year-old facility in the L.A. suburb of Sun Valley that serves clients with two audio recording studios with a photography and videography space, and the facility recently experienced an upgrade with the purchase of new monitoring from Genelec, the world’s longstanding pioneer in active monitoring. The facility’s Studio A installed a pair of Genelec 1032A Bi-Amplified Loudspeaker Systems and a Genelec 7070A active subwoofer as part of a facility-wide renovation last year. The system was sold to Studio 22 via Guitar Center Northridge, California.

The reaction from clients has been excellent at the facility, with its private key code entryways, two full-scale recording studios, make-up, wardrobe and shooting areas, theater and conference room. Studio Manager Elba Horne notes, “We get a very wide range of clients in Studio 22, from students to seasoned professionals, and all of them have commented on how good the sound in Studio A is. The speakers we had been using in the studio were very good, but after talking to engineers, record producers and artists, it was becoming clear that Genelecs were widely regarded as the industry standard. We want the absolute best for our clients, and that was pointing us toward Genelec. So when we upgraded other aspects of the studio’s equipment, including the addition of high-end Neumann recording microphones, we decided that we had to have Genelec monitoring, to keep us at the leading edge.”

The move has worked out well, observes Horne, who says clients have been consistently pointing out the cleaner, natural higher-fidelity sound of the Genelec Active monitoring system. “They want the best, they deserve the best, and with the Genelec monitors, that’s what we can give them.”

For more information, please visit www.genelecusa.com/.

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Andy Dodd’s Red Decibel East Chooses PhantomFocus™ System to Drive ADAM S3X-H Monitors

- Award-winning studio Red Decibel East, designed by Carl Tatz, brushes away audio film for breathtakingly clear and accurate monitoring with the latest PhantomFocus™ technology -

Nashville, TN: Andy Dodd’s award-winning studio Red Decibel East, designed by Carl Tatz, has implemented a new-generation Carl Tatz Design (CTD) PhantomFocus™ System (PFS™) to drive its ADAM S3X-H monitors.

“Since the PhantomFocus System eliminates all of the factors that confuse the sound, I can trust that I am hearing the entire sonic picture. Now that I don’t have to worry about how mixes will “translate,” I can focus on being musical and creative…which is the whole point, right?!” comments Red Decibel East owner Andy Dodd, who is a multi-platinum and Dove Award-winning producer, songwriter and engineer, who, along with his West Coast partner Adam Watts, has worked with the likes of Jesse McCartney, Kelly Clarkson, Jeremy Camp, and the Jonas Brothers, as well as work for Hannah Montana, and High School Musical.

“Initially, because the PFS sounded so amazing, I was concerned that my mixes would only sound great in my studio, on my speakers, since the average listener wouldn’t be listening back on a PhantomFocus System,” recalls Dodd. “Even bad mixes sounded good to me at first as far as the imaging and pinpoint detail was concerned. However, I soon realized what an incredible tool I had – that I could REALLY HEAR how bad the mix was and exactly what was needed to correct it.” Dodd’s fears were quickly allayed when he discovered that his mixes translated perfectly outside the studio.

Dodd concludes, “I can’t imagine anything more important in a control room than being able to trust the sound that is coming out of your speakers,” stated Dodd. “Without that, the best you can do is make educated guesses, which unfortunately is what everyone does – the PhantomFocus System gives you the answers. It really is as advertised – the ultimate monitoring solution.”

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Aphex® Project Channel Is the Essential Channel Strip for Project Studios

— Project Channel, a streamlined version of Aphex®’s acclaimed Channel processor, features the essential elements needed for great sound —

BURBANK, CA, April 24, 2013 — Aphex®, a leader in professional audio technology for more than 35 years, recently brought to market the Project Channel, a channel strip loaded with Aphex’s award-winning patented audio processing technology. With the trend of more and more studios forgoing mixing consoles in favor of recording and mixing within computer, a clean and versatile front-end input stage is indispensible. The Aphex Project Channel, a streamlined version of Aphex’s acclaimed Channel processor, has all the essential processing users need for recording, voice-overs, house of worship and other applications: an Aphex Class A microphone preamp, Aphex’s optical compressor, Aphex’s signature Aural Exciter® processor and Big Bottom® low-frequency processor; ¼” instrument input; and LED metering, all on the front panel. The rear panel includes: XLR mic input; XLR analog output; quarter-inch analog output; and S/PDIF RCA output. The Aphex Project Channel incorporates all of these powerful features into a single-rack-space unit at a very affordable price point.

The intuitive Project Channel is a professional quality channel strip, designed with ease of use in mind. The front panel is streamlined and very approachable. The included optical compressor features a single-knob ratio control. Using this one knob and the 10-segment gain reduction meter, it’s easy to keep the dynamic range of the signal under control. The Aural Exciter brings the essence of an instrument or voice out to the front making it easy to hear in a mix. The Big Bottom processor adds punch to the low end in a way that no EQ can. The S/PDIF digital output and dBFS output meter make it really easy to get a proper digital signal to an audio interface for recording. The front panel sample rate button allows quick selection of sample rates from 44.1kHz to 96kHz. Analog outputs are also provided for use with outboard A/D converters or use with analog mixers. The front panel instrument input allows for great sounding direct recordings of bass and guitar. This input automatically overrides the rear panel XLR mic input, allowing the user to keep a mic plugged in.

Aphex Project Channel specifications:
INPUT
Connector XLR-3F
Type Transformerless, Instrumentation first stage, Class-A second stage
Input Z 2k ohms nominal
Instrument Connector 1/4″ TS
Instrument Input Z 10Mohm nominal
Nominal Preamp Gain +26 to +65dB without pad
Phantom Power +48VDC
EIN -126dBu (150 ohm source, unweighted)
OUTPUT
Connector XLR-3M and 1/4″ TRS Phone Jacks
Type

XLR and TRS are True Balanced (may be used unbalanced)
Nominal Level

XLR +4dBu; TRS +4dBu/-10dBV switchable
XLR Output Z 100 ohms
1/4″ Output Z 100 ohms @ +4dBu; 750 ohms @ -10dBV
Maximum Output Level >+26dBu before clipping
Meter full scale +24dBu

ANALOG AUDIO

THD <0.05% @ +4dBu out
Freq. Response 10 Hz to 30kHz +0.1/-1.0 dB
DIGITAL AUDIO
Internal Sample Rates 44.1KHz, 48KHz, 88.2KHz, 96KHz
Resolution 24 bits
Level Equivalency

-20dBFS Digital = +4dBu Analog
OTHER SPECIFICATIONS
Power requirements 100-250 VAC 50-60 Hz
Power consumption 8W (max)
Dimensions 19″W x 1.75″H x 8.25″D; 1 Rack U (482.6mm x 44.5mm x 209.6mm)
Depth Behind Front Panel 7.5″ (190.5mm)
Net Weight 6 lbs (2.73 kg)
Shipping Weight 9 lbs (4.1 kg)

Project Channel is now available with a U.S. MSRP of $629.00.

For more information please visit http://www.aphex.com.

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Waves Audio Announces Tech Support Live Service

— Company expands support for live and studio markets —

TEL AVIV, ISRAEL, April 24, 2013 — As part of the company’s ongoing efforts to serve its ever-growing user base, Waves Audio is proud to announce new extended tech support hours. The extended tech support service will help end users resolve issues in both the live and studio market sectors.

As the number of front-of-house and monitor engineers using Waves has expanded dramatically worldwide over the past several years, there has emerged a growing need for ultra-responsive technical expertise which can provide immediate assistance to users who need to solve live sound issues in real time. Waves Live users, working with everyone from up-and-coming local acts to megastars such as Rihanna, Bruce Springsteen, Coldplay and Beyoncé, simply cannot afford equipment downtime. In live sound, there are no second takes; performances have to take place without a hitch, night after night. And in the studio sector, Waves will continue to provide its high level of customer support, with increased hours and additional personnel.

With these concerns in mind, Waves Tech Support is now available all week long, at the following hours:

Sunday through Thursday: 4:00 a.m. – 12:00 midnight (EST)
Friday: 9:00 a.m. – 12:00 midnight (EST)
Saturday: 4:00 a.m. – 12:00 midnight (EST)

Customers may contact Waves Tech Support via:
Email: Accessing their Waves account and clicking Tech Support.
Phone: 1-865-909-9200 ext. 1
Fax: 1-901-328-6358

Visit www.waves.com for more information.

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Adam Anders and Peer Åström Trust Genelec Monitoring to Make It Happen for High-Profile Musical TV and Movie Projects

— Music producers/composers for hit musical shows get the accuracy they need to turn tracks around quickly and precisely using Genelec 8250A and 8240A Smart Active Monitors™ (SAM™) and a Genelec 7260A subwoofer at their Los Angeles production studio —

NATICK, MA, April 23, 2013 — Adam Anders and Peer Åström are responsible for a lot of music among today’s film and television projects. As producing partners and composers for hit television series like Glee, from which they’ve landed chart-topping songs on iTunes, as well as credits – either separately or together – for shows and films including Hannah Montana Forever, Rock Of Ages, High School Musical 3, Evan Almighty and The Wedding Planner, the pair exemplify the word “prolific.” Yet at the same time, their work is precise technically, artistically and emotionally. In 2013, Anders was cited in Hollywood Reporter’s Top 35 Hitmakers, and his work has earned him several GRAMMY® Award nominations, a People’s Choice® Award and two Golden Globe® Awards. Åström has also been acknowledged with four GRAMMY nominations. In addition to their credits working separately (Anders with Backstreet Boys, Miley Cyrus and Ace of Base; Åström with Celine Dion, Madonna and Enrique Iglesias), Anders and Åström have partnered to produce hit records for artists such as Cee Lo and Christina Aguilera. To hit all of those marks consistently and to maintain their position among Hollywood’s leading music producers, the pair rely on monitoring from Genelec, the world’s longstanding pioneer in active monitoring, to make certain that they’re hearing everything that’s on the tracks.

Åström states, “We need to have a great feel for a wide variety of songs. Before lunch, we may need to get a huge Hollywood orchestra arrangement mixed, and after that, we might be working on an indie song or a Katy Perry top 40-style piece. So having an in-depth knowledge and sensibility about different genres is very important to us, and the Genelecs give us the detail that we need to get the job done.”

Anders uses three Genelec 8250A Bi-Amplified DSP Monitors for his L-C-R array and a pair of 8240A Bi-Amplified DSP Monitors for surround (both of which reflect the company’s Smart Active Monitoring™ [SAM™] concept, which allows monitors to be controlled with digital networking to enable the building of highly flexible computer-controlled systems of monitors), along with a 7270A Active DSP Subwoofers. Åström uses five Genelec 8050A Bi-Amplified Monitors and a 7071A Active Subwoofer, with Genelec’s SE™ DSP system to tune the surrounds.

Anders adds, “It can be very challenging to work with so many different types of voices on numerous styles of songs. With the limited time we have for each vocal, we have to know that what we are hearing is true to the real thing, and with Genelec, we know it is.”

For more information, please visit www.genelecusa.com/.

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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