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Rocky Guarriello Finds the Right Sound with the Bose® L1® System

North Carolina-based bandleader owns three complete Bose® L1® sound systems, each with its own T1 ToneMatch® audio engine and two B2 bass modules, but he often finds that one is enough to cover many of the gigs he plays

Framingham, Massachusetts, May 28, 2013 – By day, Rocky Guarriello owns Ultimate Textile, a successful family-operated custom textile dyeing operation in Rutherfordton, North Carolina, but at night, he can be found leading a five-piece combo that regularly plays weddings and other events in the area. Rocky Guarriello is no hobbyist – he started playing keyboards when he was nine years old and spent a year on tour with GRAMMY® and CMA® Award winner Freddie Hart – and he’s as particular about his musical technology as he is about the machines in his textile plant. As a result, all of his performances are powered by one of his three L1® live sound systems and T1 ToneMatch® audio engines from Bose Professional Systems Division, purchased through retailer Sweetwater.

Guarriello got his first Bose L1 system in a trade for the PA and mixer he had been using. His best friend, a music store owner in Mystic, Connecticut, thought he might be interested in the Bose, and contacted him about the trade. The speakers and mixer from other manufacturers that he’d been working with on gigs up to that point were fine, he says, but required the mixer to be mounted in a cumbersome portable rack, and it lacked Bose’s ToneMatch features. On top of that, the coverage from the small PA could not match the L1. After setting up the Bose L1 system with a single B1 bass module at a wedding gig, things immediately fell into place, thanks to Bose’s DSP that resists feedback loops and allows the system to be set up behind the band, thus eliminating the need for monitors. Guests of the outdoor wedding let him know that they were easily able to hear every note and lyric that Guarriello played and sang with extreme clarity. After that experience, Guarriello bought two more L1 systems both with B2 dual bass modules, which he uses on gigs, and added a second B2 dual bass module to his original system, while his original unit remains at home in his personal rehearsal studio.

“The L1 sounds amazing,” says Guarriello. “The sound is great, and it fills the rooms we work in, no matter what the shape. The band has not had to use monitors to the amazement of the other four members. Even the drummer could hear well behind his kit. The ToneMatch mixer perfectly complements the L1 system, and I believe it’s the best mixer of any kind I’ve ever had – the reverbs, the DSP, the construction and ease-of-use are all top notch. And people notice – the owner of a large restaurant we played in recently asked if she could buy the system from me! She said it was the best sounding system, and least obtrusive to the customers ears, because the sound was everywhere. Everyone who hears the Bose sound is amazed. I know I am. It’s awesome.”

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Waves Maxx Technologies Used in Cambridge Audio’s Minx Air Wireless Speaker Systems

— Minx Air units employ Waves MaxxAudio® technology for a more immersive sound experience —

— Ongoing marketing campaign includes an exclusive giveaway via the Waves Facebook page —

TEL AVIV, ISRAEL, July 2, 2013 — Following the recent launch of the successful Minx Air wireless speaker systems in Europe and North America by U.K.-based Cambridge Audio, Waves Audio, the industry leader in professional audio digital signal processing for the consumer, live sound and professional audio market sectors, is pleased to announce that its MaxxAudio® DSP technologies are being employed in the products for a more immersive sound experience. In addition, Cambridge Audio and Waves will be giving away a Minx Air 200 via Waves’ Facebook page (https://www.facebook.com/waves) to one lucky visitor between July 7–14, 2013.

The Minx Air units are two powerful, compact wireless speaker systems designed to play music from nearly any phone, tablet or computer in superb, high-fidelity quality. Minx Air’s 24-bit DSP runs processors featuring MaxxAudio technology developed by Waves, whose professional audio plugins are used in the creation of hit records, major motion pictures and top-selling video games worldwide. The units’ advanced DSP allows them to produce studio-quality sound, delivering a listening experience that is louder, clearer and richer than other portable systems.

“Cambridge Audio is highly regarded as a leading manufacturer of high fidelity and home cinema components, with a well-deserved reputation for quality and innovation,” stated Tomer Elbaz, Executive Vice President, Waves Consumer Division. “By adding Waves MaxxAudio to their Minx Air wireless speaker systems, they have taken an already well-engineered set of products and made them sound even better, with cutting-edge technologies derived from our extensive line of professional studio processors.”

An extensive global market campaign has begun with the launch of the new Minx Air units, and consumers who visit Waves’ Facebook page (https://www.facebook.com/waves) between July 7–14, 2013, will be eligible to win.

For more information, please visit www.maxx.com.

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Vintage King Installs Carl Tatz Design MixRoom™ Concept at New Nashville Location

- Acclaimed PhantomFocus™ System (PFS™), paired with the Carl Tatz Signature Series™ by Auralex®, renders the revolutionary MixRoom™ concept, providing an unprecedented sales tool
for the new Vintage King Nashville (VKN) -

Nashville, TN: In a bold and sweeping decision, Nashville’s new Vintage King complex has chosen to implement the Carl Tatz Design (CTD) MixRoom™ concept to demonstrate the company’s vast selection of high-end and boutique outboard gear, consoles and microphones.

“Never before have audio professionals had the opportunity to make critical gear purchase decisions while making their evaluations listening through the incredibly accurate and revealing PhantomFocus™ System (PFS™) as part of the affordable and acoustically transformative MixRoom,” states Chad Evans, one of VKN’s two veteran sales consultants.

VKN sales consultant Kurt Howell adds, “For example, Vintage King Nashville customers will be able to sit at the console (currently the API 1608) in front of the PFS in the CTD MixRoom during mic shoot-outs, while a vocalist is in the VKN Microphone Locker switching between any number of gorgeous large-diaphragm microphones, and really be able to hear the subtlest nuances!”

Studio designer and PFS creator Carl Tatz, principal of Carl Tatz Design LLC (CTD) says that the inspiration for the MixRoom concept was to emulate the look, feel and performance of his award-winning custom control room designs in a turnkey application and at a fraction of the cost. “I think we’ve more than succeeded with that,” volunteers Tatz. “By pairing the acclaimed PhantomFocus System with the Carl Tatz Signature Series™ by Auralex®, the MixRoom is a revolutionary concept that needs to be experienced to be believed. Its performance is without peer, defining a new standard for the audio professional at a realistic price point. The MixRoom can quickly and affordably transform a simple rectangular room into the ultimate monitoring environment – bar none.”

Photo File 1: VKN_Photo1_MixRoom.JPG
Photo Caption 1: Carl Tatz Design MixRoom™ concept at new Vintage King Nashville (VKN) control room/show room featuring the PhantomFocus™ System and Carl Tatz Signature Series™ by Auralex® – custom desk for the API 1608 console by Sound Construction & Supply

Photo File 2: VKN_Photo2.JPG
Photo Caption 2: PhantomFocus™ System utilizing the Barefoot Micro Main 27 monitors at Vintage King Nashville

Photo File 3: VKN_Photo3.JPG
Photo Caption 3: Vintage King Nashville control room/showroom, showing entrance to Microphone Locker

Photo File 4: Howell_Evans_Tatz_Menrath.JPG
Photo Caption 4: Pictured L-R: Vintage King Nashville (VKN) Sales consultants Kurt Howell and Chad Evans, studio designer Carl Tatz, and VK head of strategic development Tom Menrath, at VKN grand opening event

Photo File 5: Smith_Tatz.JPG
Photo Caption 5: Pictured L-R: Auralex president Eric Smith and studio designer Carl Tatz at VKN grand opening event

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GUITAR CENTER OPENS NEW STORE IN PORT ST. LUCIE, FLORIDA

— 249th Guitar Center location features on-site lessons and repair services, along with GC’s vast inventory selection —

Westlake Village, CA (July 2, 2013) – On the evening of Thursday, June 27, 2013, Guitar Center held the grand opening of its new location in Port St. Lucie, Florida, located at 1707 NW St. Lucie West Blvd. Suite 142, Port St. Lucie, FL 34986. The Port St. Lucie store (Guitar Center’s 249th retail location) is part of a new wave of Guitar Center retail stores that feature lesson spaces, which allows the brand to offer additional music lessons, special programs and expanded opportunities for local musicians.

Port St. Lucie Store Manager John Fowler stated, “I’m so excited to be a part of the Port St. Lucie music community. After seven years and two store openings with Guitar Center, my own love for making music continues to grow and expand with every single customer I meet. Helping people make music, isn’t just our slogan, it’s our job and our passion – the whole Port St. Lucie staff is made up of local musicians who are dedicated to providing the best experience, most knowledgeable assistance and top tier teaching techniques, both on the sales floor and through the in-house, state-of-the-art Guitar Center Studios lesson space that’s been built into this new location. Immersing ourselves in the local music scene surrounding the store is also important to myself and the staff.”

Guitar Center Port St. Lucie: What Musicians Will Find In-Store

Guitar Center Studios – Deeply vested in expanding and enhancing the local music scene, Guitar Center Port St. Lucie also brings Guitar Center Studios to the new location. The fully-equipped, in-house lesson space is giving Port St. Lucie residents of all ages and skill levels access to affordable music lessons. Sourcing locally trained store employees as certified instructors, courses will be offered on guitar, bass, keys and drums, as well as vocals and recording techniques using Pro Tools and Logic Pro and GarageBand.
Vast Product Selection and Low Prices – Guitar Center Port St. Lucie brings an unprecedented selection of products to Port St. Lucie, all backed by Guitar Center’s guarantee and available at attractive prices. The store features the latest in guitars, amplifiers, percussion instruments and keyboards, as well as live sound, DJ, lighting and recording equipment.
Guitar Center Garage – Guitar Center Port St. Lucie includes GC Garage, the store’s on-site guitar repair service, offering a host of services, including electronics repair, hardware customization, fretwork, structural repairs, cosmetic enhancements, setup and maintenances.

Guitar Center Port St. Lucie: Additional In-Store Programs and Opportunities Include:

Guitar Center’s “Endless Aisle” – Port St. Lucie customers can now shop from Guitar Center’s new multi-channel “endless aisle,” which extends the in-store inventory to over $400 million in new and used products from across the nation. Shoppers will be able to purchase in-store, online and via phone, with the option to have products shipped to their home or to the store for convenient pick up.
At: Guitar Center Programs – Throughout the calendar year, Guitar Center Port St. Lucie will host an array of free events, such as artist workshops, lessons, product launches and performances, as a part of the company’s ongoing commitment to educating and assisting unsigned artists. These programs aim to provide musicians with the opportunities and exposure essential to achieving their music goals.
Recording Made Easy – Available at all Guitar Center locations, the Recording Made Easy program is a four-week, user-friendly series of weekly classes occurring Saturdays from 10:00 to 11:00 a.m.

In addition to special programs at the new Port St. Lucie store, Guitar Center offers year-round programs designed to spearhead creativity and highlight promising undiscovered talent. Port St. Lucie residents will now be able to participate in these ongoing events from their hometown. Programs have included Your Next Record, Guitar Center On-Stage, Guitar Center Singer-Songwriter, Guitar Center’s Battle of the Blues and Guitar Center’s Drum-Off.

Guitar Center Port St. Lucie Store and Studio Hours
Mon-Sat: 10 AM-8 PM
Sun: 12 PM-7 PM

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Lowell Manufacturing Offers Compact 30A Hardwired Surge Protection

PACIFIC, MO, July 2, 2013 — Lowell Manufacturing Company, a U.S. manufacturer of professional A/V products, expanded its COMPAC™ line of “zero failure” technology 15A and 20A standalone surge suppression products with a 30A compact hardwired surge protection device, Model No. ACSP-3001-HW. With the highest current capacity available in a device of its size, the 30A surge protection device also offers a Voltage Protection Rating (VPR) of 400 or less as defined by UL 1449, 3rd edition, making it suitable for protection of multiple pieces of the most sensitive electronic equipment on a single circuit.

The 30A compact unit also shares the versatile installation capabilities of the entire COMPAC line, shipping with two mounting brackets designed to be hidden or exposed, which allow the device to be located almost anywhere, such as under a counter, on a wall behind a flat panel TV, in cabinetry, or in a rack. Optional mounting ears (Model No. ACC-1ME) are available to mount the unit in standard EIA 19-inch rackmount installations. The device, which weighs 5 lbs, features a low-profile steel casing that measures just 1.75 in. (H) x 6 in. (D) x 9 in. (W).

Model No. ACSP-3001-HW features Lowell’s exclusive TCR™ technology, which defeats surges up to 72,000 amps with zero failures. It suppresses the line to neutral with zero ground leakage. LEDs provide visual system status.

The new 30A surge suppressor includes a 6-ft. non-metallic flexible conduit that can be field-cut to shorter lengths, and is connected with a flexible coupling for ease of installation. Included is a blank plate with knockout that allows the 30A receptacle to be converted to hardwired output in the field to meet code requirements, where applicable.

Lowell COMPAC Model No. ACSP-3001-HW is ETL listed and complies with ANSI C62.41. It features a 10-year warranty.

For more information, please visit www.lowellmfg.com or e-mail Lowell at sales@lowellmfg.com.

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Components from Bose® Professional Systems Selected for University of St. Thomas Campus-Wide

After integrator EMI Audio added a new sound system to the University’s St. Thomas Aquinas Chapel, the results were so good that they added Bose® components to several other locations around campus

Framingham, Massachusetts, July 1, 2013 – Four years ago, the University of St. Thomas, based in Minnesota’s Twin Cities, and one of the largest and oldest Catholic institutions of higher learning in the United States, realized it needed better sound in the St. Thomas Aquinas Chapel on the school’s campus. Locally-based EMI Audio was hired to do the job, and they chose components from Bose® Professional Systems Division, including several Panaray® MA12 mid/high modular line array modules, as well as ControlSpace® Designer™ software (a graphical user interface tool for the design configuration and control of systems consisting of Engineered Sound Processors), PowerMatch® PM8500N power amplifiers, and Bose CC-64 control centers.

The outcome was so good that the University decided next to outfit its football stadium with 16 Bose Panaray 802 Series III loudspeakers. The school then asked EMI Audio to enhance the sound in the Atrium of its Minneapolis Campus Law School, where two Bose MA12EX mid/high modular line array modules were installed, and in the law school’s boardroom, where a Bose Panaray 502 A loudspeaker was installed. EMI Audio employed ControlSpace software to design both systems.

Based on the success of these installations in terms of sound quality and reliability, over the course of the next four years, EMI continued adding more Bose technology and products across the St. Thomas campus, including the following projects and components:

Athletic complex:
Field House: 24 LT 9400 mid/high-frequency loudspeakers; six MB12 modular bass loudspeakers)
Arena: Four LT 9400s, six LT 6400s, four MB12 and 28 FreeSpace® DS 100SE loudspeakers)
Aquatics center: 33 DS 100SE loudspeakers
Hall Of Fame: Panaray MA12 and DS 16S loudspeakers

Student Center:
Scooters nightclub/restaurant: 25 DS 100F loudspeakers and 14 FreeSpace 3 Series II Acoustimass® modules
Living Room lounge: Two L1® Model II portable systems
Bowling Alley: 31 DS 100F loudspeakers
Wolfe Ballroom/Pre-function: 54 FreeSpace DS 100F loudspeakers and five FreeSpace 3 Series II modules
Outdoor plaza: Two Panaray MA12EX modules.

“Bose was the obvious choice for these applications,” says Jeff Geisler, Director of Outside Sales at EMI Audio. “Bose was the only company with all of the right components to address all of the unique spaces here. Some are small and intimate, others are huge and expansive. Some require water- and weather-resistant coverings, like the speakers installed by the pool and on the Student Center’s outdoor patio. A restaurant, a basketball court, football stadium – you name it, the school has it, and Bose was able to provide the perfect product for each of them.”

Geisler especially credits the Bose ControlSpace ESP-88 processor – the school has 18 of them installed around its campus – for keeping the systems perfectly tuned for each space and application. And over all that time there have been, in Geisler’s words, zero equipment failures. “When you combine that with the kind of tech support we always get from Bose, and really unique products like the Bose Modeler® predictive analysis software and the Auditioner playback system that lets us literally step inside the design and accurately experience the sound system’s performance, there’s just no reason to go anywhere else,” he says.

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Waves Audio Kicks Off New Event Series at Maryland Sound International (MSI)

— Waves Audio live sound division, WavesLive, begins ongoing hands-on live sound training series —

TEL AVIV, ISRAEL, July 1, 2013 — Waves Audio, the leading provider of audio DSP solutions for the professional, live sound, broadcast and consumer electronics markets, recently held an event – the first in a planned series from WavesLive, the live sound division of the company – featuring mixing workshops at Maryland Sound International (MSI), one of the world’s leading production firms. FOH engineers Greg Price (Ozzy Osbourne) and Ken “Pooch” Van Druten (Linkin Park) were on hand, showing local live sound, monitor and broadcast engineers how to integrate Waves plugins into live mixing consoles. Price and Van Druten presented an up-close look at plugin “problem-solvers” and a demonstration of how they use and benefit from using Waves plugins in their live mixing duties.

The presentation was followed by an open Q&A session, with the opportunity for hands-on mixing using various consoles and Waves plugins. Waves Product Specialists Luke Smith, Johnny Mann, Michael Pearson-Adams and Noam Raz were also on the floor, providing in-depth information on Waves plugins and the Waves SoundGrid® audio networking and processing platform. This included a presentation of DiGiGrid MGO and MGB MADI-to-SoundGrid interfaces on a Soundcraft Vi4 console, which showed playback of multitrack audio and real-time low-latency processing (running multiple plugins) via the MultiRack SoundGrid plugin host.

WavesLive is pleased to sponsor these events, which provide the opportunity for attendees to experience the world of live mixing with Waves plugins and to receive tips and tricks directly from mixing legends Price and Van Druten.

“Maryland Sound was proud to host the latest Waves event,” commented Bob Goldstein, owner of Maryland Sound. “MSI has a long history of cutting-edge technology married to the best-sounding gear. Our clients know that we are concerned about the end user. Your audience matters at MSI, and that’s why hosting this event partnered with an industry leader like Waves made for a very successful day.”

Visit www.waveslive.com and www.waves.com for more information.

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Audio-Technica Offers “40 Gets You 50” Rebate

STOW, OH, July 1, 2013 — Audio-Technica, a leading innovator in transducer technology for over 50 years, is offering a special bundle that provides two vital links in the audio signal chain for professional studios and home recordists. From July 1 through December 31, 2013, any customer purchasing a qualifying Audio-Technica 40 Series studio microphone will have the chance to redeem an offer for a free pair of ATH-M50 professional studio monitor headphones (black version). With this bundle, anyone will have the tools needed for a truly professional studio mic and headphone setup.

Qualifying microphones include the AT4033/CL (classic version of the AT4033), AT4047/SV (silver), AT4047MP (silver, multi-pattern), AT4050 (multi-pattern), AT4050ST (stereo), AT4060 (tube), AT4080 (bidirectional ribbon) and AT4081 (bidirectional ribbon, pencil design) microphones. All customers who purchase one of these microphones from an authorized U.S. A-T dealer during the rebate period will be eligible for a free ATH-M50. There is no limit on the number of free ATH-M50 headphones you qualify to receive.

The rebate details can be found online at audio-technica.com. Claims must be received by January 31, 2014, to be valid. For the sake of convenience, real-time tracking, and faster shipping of the ATH-M50, buyers may register online at https://audio-technicaus.4myrebate.com. Alternatively, buyers may manually complete and mail in the rebate form with the required documents, which include the original sales receipt/s for the above 40 Series model/s, with the store name, date of purchase, model number/s and price paid clearly legible, along with the original UPC code cut from the carton of each microphone purchased.

For more information, please visit www.audio-technica.com.

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Auralex® Now Shipping ProBanners™ and ProBaffles™

INDIANAPOLIS, IN, JULY 1, 2013 – Auralex® Acoustics, Inc., the world’s leading brand of acoustical treatments and currently celebrating its 35th anniversary, offers an extension to its sound absorption product offerings with ProBanners™ and ProBaffles™.

Auralex ProBanners are 2″ or 4″ thick, custom-produced absorbers that provide an economical way to acoustically treat the ceiling in a large room. Great for reducing reverberation and reflections in gymnasiums, arenas, pools, sanctuaries, restaurants, nightclubs and animal-care facilities, these absorption panels are hung horizontally across the ceiling. ProBanners are available in PVC covering in a variety of colors. ProBanners hold up in harsh environments and install quickly and easily with the supplied hardware, simplifying the installation process and saving time in the field. Perfect for commercial facilities, ProBanners have a fiberglass core and are Class A fire rated per the ASTM E-84 test protocol and are available in sizes from 2′ x 4′ to 4′ x 40′.

Auralex ProBaffles are 2″ thick custom-produced absorbers wrapped in lightweight panel fabric or PVC covering and are designed to be hung vertically from the ceilings (and, in some cases, walls) in commercial facilities such as gymnasiums, restaurants, lobbies, and other larger multi-purpose spaces. The absorbers have a fiberglass core and carry a Class A fire rating. The edges and corners are square and either hardened (fabric covering) or non-hardened (PVC covering). Installation of this device is made easy by using the grommets to hang with wire or chain. Size: from 4′ x 2′ thick to 4′ x 10′ x 2″ thick

Auralex Application Specialists and Engineers can assist contractors and system integrators in finding the optimum custom ProBanner or ProBaffle solution for each job. PVC fabric color options include black, beige, grey, white, red, yellow, blue, green and burgundy.

For more information, please visit www.auralex.com.

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Auralex® Now Shipping SonoFiber™ Panels

INDIANAPOLIS, IN, JUNE 26, 2013 – Auralex® Acoustics, Inc., the world’s leading brand of acoustical treatments and currently celebrating its 35th anniversary, is now shipping its new SonoFiber™ Panels, available in charcoal gray and arctic white.

SonoFiber is the perfect solution for contractors and system integrators with projects requiring a Class A fire rating without the aesthetic demands of designer treatments such as fabric-covered panels. SonoFiber is ideal for nightclubs, restaurants, gymnasiums, houses of worship, multi-purpose rooms and any other commercial or industrial environment where aesthetic concerns are secondary to performance and safety.

SonoFiber is a 1″ thick natural fiber acoustic absorptive panel that offers significant advantages over the more traditional Class A melamine foam alternatives, including:
• Lower cost per square foot
• Sound absorption coefficients equal to or better than 2″ thick melamine products
• A flexible form that will not puncture or break like melamine panels
• Safe, easy, dust-free installations

For more information, please visit www.auralex.com.

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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