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Calendar of Technical Program Events for 137th Audio Engineering Society Convention Is Now Online

— Full schedule of Workshops, Papers and Presentations helps attendees make the most of their AES137 experience —

New York, NY — An extensive calendar of Technical Program events is now online for the 137th Audio Engineering Society Convention, which will take place Thursday, October 9, through Sunday, October 12, 2014, at the Los Angeles Convention Center in Los Angeles, California. This year’s Technical Program is full of cutting-edge events, where attendees will have the opportunity to be a part of history as the next chapter in professional audio developments come to light through a detailed series of Papers, Engineering Briefs, Tutorials, Workshops and Special Events. AES137 will offer dedicated program Tracks in the fields of Broadcast and Streaming Media, Game Audio, Live Sound, Networked Audio, Recording and Production, Product Design, and Sound for Picture, as well as Historical Events sessions, Standards Committee meetings, Tech Tours and more.

Those in attendance with either an “Exhibits-Plus” badge (FREE with pre-registration) or a premium “All Access” badge will have entry to two of the AES convention’s newest and hottest events: the Project Studio Expo and the debut of the Live Sound Expo and High Resolution Audio (HRA) program. The Project Studio Expo brings together the latest techniques, tools and experts for professional training on topics ranging from acoustics in small spaces to microphone placement, mixing and mastering. The Live Sound Expo offers expert advice for the broad spectrum of live sound engineers with an emphasis on the practical, bringing professionals with decades of experience to the stage to inspire and educate attendees. Additionally, a High Resolution Audio (HRA) program will be held on Friday, October 10, 2014. The direct result of a collaborative effort between the AES and DEG: The Digital Entertainment Group, the HRA program will include sessions addressing the current and future direction of HRA from various perspectives, including content creation, digital distribution, licensing of hi-res music files, archiving, subscription models, marketing/promotion of hi-res music, compatibility of playback devices and more. These sessions will feature some of the brightest minds in the business as they discuss some of the most current and controversial issues concerning the rapid adoption of high-resolution audio across the industry.

AES Executive Director Bob Moses stated, “Excitement is growing as we finalize the Technical Program itinerary for AES137. We have quite a varied program this year that is sure to garner attention in many audio circles. People who have been to the AES conventions know what a truly unique experience we offer, and this year’s convention is on track to be one of the best. Our online calendar, mobile app and other resources really help to round out the experience and help attendees take advantage of the full spectrum of what they want to get out of the convention. And we are looking forward to more big announcements in the weeks to come further underscoring that AES137 will be the audio event of the year.”

For information on how you can get your FREE Exhibits-Plus badge (pre-registration required) and access the Tech Program Calendar for the AES137 Convention, as well as further Registration, Hotel, and Technical Program information, visit the AES137 webpage at http://www.aes.org/events/137/.

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GUITAR CENTER NAMES EDDIE COMBS SENIOR VICE PRESIDENT, MARKETING

Combs

Former CMO at Sears, Combs will oversee Guitar Center’s new retail marketing initiatives with an emphasis on innovation and an omni-channel approach.

ANNOUNCEMENT HIGHLIGHTS:

Combs will draw on his expertise in eCommerce, digital marketing, mobile experiences, customer loyalty and demographic targeting
Combs will work closely with GC’s communications, corporate affairs and brand management personnel

Los Angeles, CA (September 4, 2014): Guitar Center CEO Mike Pratt has announced the appointment of Eddie Combs to the position of Guitar Center Senior Vice President, Marketing. Combs’ appointment is the result of an extensive, nationwide search by Guitar Center management that led to an elite pool of candidates, with Combs’ skill set and personal history as a musician resonating with the selection team. Combs’ extensive expertise in eCommerce, digital marketing, mobile experiences, customer loyalty and demographic targeting will allow him to drive Guitar Center’s innovative branding efforts and marketing initiatives. In his role, Combs will work closely with Christopher Ian Bennett, VP, Communications and Corporate Affairs; Dustin Hinz, VP, Brand Experience and Entertainment Marketing; and Jeff Hiller, VP, Brand Manager, to strengthen GC’s retail marketing strategy to help elevate sales and store traffic.

Eddie earned his BA at Judson University in 1999 and his MBA from Lake Forest Graduate School of Management in 2003. After an extensive career at Motorola in various marketing roles, Eddie joined Sears in 2007, where he held several marketing leadership roles in the Home Improvement, Fitness, and Consumer Electronics Divisions. Most recently, Eddie was the Vice President and Chief Marketing Officer for Sears Holding Corporations’ Home Appliance Business. During his time at Sears, he received several honors and accolades, including a 2013 Addy Award for “Best Creative Use of Multimedia Content” for the “Just Anywhere” campaign.

“I’m really excited about coming to Guitar Center. I previously worked at Sears, as the Chief Marketing Officer for their Home Appliance Business Unit, and I can tell you, my favorite appliance in the house wasn’t my refrigerator; it was my six-string. So being part of a retailer [Guitar Center] that can deliver some of the best products and ‘the greatest feeling on earth’ is something I’m really looking forward to. For me, my whole marketing career started because of music. I was out and I was playing for ten years, and I started to learn all the aspects of marketing as a musicians. Out of there sprung my corporate career in marketing. I get to come back full circle and bring it all back to Guitar Center.”

- Eddie Combs – Senior Vice President, Marketing

You can follow Eddie on Twitter @TheEddieCombs and on Facebook at The Eddie Combs for the latest Guitar Center marketing news and insight.

ABOUT GUITAR CENTER
Guitar Center is the world’s largest retailer of guitars, amplifiers, drums, keyboards, recording, live sound, DJ, and lighting equipment, with more than 260 stores across the U.S. 2014 marks the milestone 50th anniversary of the Guitar Center Brand as we continue to help people make music from coast to coast. In addition, the Music & Arts division operates more than 120 stores specializing in band & orchestral instruments for sale and rental, serving teachers, band directors, college professors, and students since 1952. With an unrivaled in-store experience and passionate commitment to making gear easy-to-buy, Guitar Center is all about enabling musicians and non-musicians alike to experience the almost indescribable joy that comes from playing an instrument. All we sell is the greatest feeling on earth.

For more information about Guitar Center, please visit www.guitarcenter.com, contact media@guitarcenter.com, or visit our Press Room at http://gc.guitarcenter.com/pressroom/.

Subscribe to our RSS newsfeed at http://feeds.feedburner.com/GuitarCenterPressroom.

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GC Pro Serves as Sponsor for Mix Magazine Sound for Film Event “Immersive Sound: From Production to Playback”

— GC Pro to display latest in high-technology products, including the new RAVEN MTX with ADAM Audio monitors in a surround sound configuration —

WESTLAKE VILLAGE, CA, September 5, 2014 — Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, has been named as a sponsor for Mix Magazine’s upcoming Sound for Film event “Immersive Sound: From Production to Playback,” taking place Saturday, September 6, 2014, in the Anthony Quinn Theater at Sony Pictures Studios in Culver City, California. GC Pro will be displaying the latest in high-technology products, including the new RAVEN MTX consoles as well as ADAM Audio monitors in a surround sound configuration at the event.

So-called “Immersive sound,” encompassing such terms as 3D sound, object-oriented sound, Dolby Atmos, Barco Auro-3D and others, has taken hold in Hollywood and is rapidly spreading to other corners of the entertainment and consumer market sectors. These advanced surround sound formats are impressing audiences with fully enveloping, more natural sound environments for cinema and home theaters, to the delight of audiences in the theater and at home. Not since the advent of 5.1 discrete surround in the early 1990s has there been a more exciting period of technological breakthroughs in film sound production and playback than there is today. And it’s just getting started. This event, the first of its kind, will break down the technology and art at the heart of immersive sound.

In addition to GC Pro’s display, this special one-day event includes:

Keynote Address in the world-renowned Cary Grant Theatre
Full Day of Panels: The Editing, Mixing, Technology and Business of Immersive Sound
Film Studio Showcase: 10-minute reels, played back in the Atmos/Auro-3D equipped William Holden Theatre, with introductions by the creative teams
Sponsor Workshops—hosted onsite in Sony’s world-class film sound facilities
Exhibition Space—the world’s leading technology suppliers
Networking opportunities
The day will be capped by an exclusive screening of a new Sony Pictures feature film in the Holden Theatre

For more information, please visit www.mixonline.com/soundforfilm and www.gcpro.com.

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High Resolution Audio to Be a Major Focus at 137th Audio Engineering Society Convention

— DEG to present a comprehensive High Resolution Audio program October 10 at AES137 in Los Angeles —

New York, NY — The 137th Audio Engineering Society Convention (October 9-12, 2014, at the Los Angeles Convention Center in downtown Los Angeles) will feature a High Resolution Audio (HRA) program Friday, October 10, 2014. The direct result of a collaborative effort between the Audio Engineering Society (AES) and DEG: The Digital Entertainment Group, the HRA program will include a number of panels and sessions that address the current and future direction of HRA from various perspectives, including content creation, digital distribution, licensing of hi-res music files, archiving, subscription models, marketing/promotion of hi-res music, compatibility of playback devices and more. These panels and sessions will feature some of the brightest minds in the business as they discuss some of the most current and controversial issues concerning the rapid adoption of high-resolution audio across the industry.

“The DEG is pleased to join with the Audio Engineering Society in promoting the benefits of Hi-Res Audio during this event,” said Amy Jo Smith, President, DEG. “Working together, we can underscore HRA’s numerous benefits to the professional recording community and enlist their support in helping drive this initiative.”

For over 65 years, nearly every seminal audio development has been incubated and promoted within the AES community, beginning with stereo LPs in the 1950s and continuing with magnetic tape in the 60s, digital audio and the Compact Disc in the 70s, perceptual coding (e.g. MP3) over the past 25 years, all the way to today’s digital streaming formats. It’s no wonder that the DEG and the AES have decided to partner to bring to AES137 Convention attendees the most current and comprehensive information on the state of High Resolution Audio, which is defined as “lossless audio that is capable of reproducing the full range of sound from recordings that have been mastered from better than CD quality music sources.”

For information on how you can get your FREE Exhibits-Plus badge (pre-registration required) and detailed information on the High Resolution Audio Program at the AES137 Convention, as well as further Registration, Hotel, and Technical Program information, visit the AES137 webpage at http://www.aes.org/events/137/.

About DEG
DEG: The Digital Entertainment Group is an industry association that advocates and promotes entertainment platforms, products and distribution channels on behalf of the motion picture, music, consumer electronics and technology companies.

About the Audio Engineering Society
The Audio Engineering Society was formed in 1948 and now counts over 14,000 members throughout the U.S., Latin America, Europe, Japan and the Far East. The organization serves as the pivotal force in the exchange and dissemination of technical information for the industry. Currently, its members are affiliated with more than 75 AES professional sections and more than 95 AES student sections around the world. Section activities may include guest speakers, technical tours, demonstrations and social functions. Through local AES section events, members experience valuable opportunities for professional networking and personal growth. For additional information visit http://www.aes.org.

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Focusrite Ships Midnight Plug-In For FREE

Company offers a FREE Midnight Plug-in suite with purchase of any new Saffire PRO Firewire/Thunderbolt-compatible multichannel audio interface

Los Angeles, CA, August 18, 2014 – Focusrite is now shipping its Midnight Plug-in suite free (a $99.00 value) with the purchase of any new Saffire PRO Firewire/Thunderbolt-compatible multichannel audio interface. The Midnight Plug-in suite precisely models the performance and sound of Focusrite’s two most iconic modules, the ISA110 equalizer and ISA130 compressor, and provides elegant, functional on-screen front panels for easy user control.

“It seemed only fitting for us to provide Midnight free with the leading Saffire PRO line of Firewire interfaces, since Scarlett, the top-selling USB interface line, ships with Scarlett Plug-in software,” says Phil Wagner, President of Focusrite Novation Inc. “All newly registered Saffire users can download this powerful plug-in. Many users have come to rely on Focusrite’s Firewire technology, as Saffire Pro offers great sound quality overall and rock solid driver performance.”

The original designs of the ISA110 equalizer and ISA130 compressor can be traced back to the legendary Focusrite mixing console, the subject of a recent documentary film, “The Story of the Focusrite Studio Console,” which has over 120,000 views on YouTube.

Focusrite’s Saffire PRO line-up was originally introduced in 2006 and features four award-winning models of Firewire interfaces: the 8-in/6-out Saffire PRO 14, the 16-in/8-out Saffire PRO 24, the market leading 20-in/20-out Saffire PRO 40, which features eight mic preamps, and the unique 28-in/28-out Liquid Saffire 56, featuring Focusrite’s Liquid Mic Pre convolution technology. All Focusrite Firewire interfaces may be connected to a Thunderbolt-capable computer using an Apple Thunderbolt adapter (not included), thereby freeing up valuable USB ports. All Saffire PRO Firewire interfaces now ship with 800-to-400 Firewire cables.

The Saffire range of interfaces has a huge fan base worldwide, including professional users such as GRAMMY®-winning mixer, engineer and producer Adrian Bushby, known for his work with Foo Fighters and Muse. Bushby, who regularly uses the Midnight Plug-in suite when mixing, observes that vintage hardware processors can stop working, and while an engineer is limited by the number of devices in the outboard racks, he or she can use as many instances of a Midnight Plug-in as they wish. “It’s a win-win,” he says.

In this video, Bushby further discusses why he uses the Focusrite Midnight Plug-in Suite: http://youtu.be/7TxTaMPieJY

For More information, go to www.focusrite.com.

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Bose® RoomMatch® Loudspeakers Selected for Mayfield Dinner Theatre in Edmonton, Alberta

The challenge was to install a sound system that provided even, comprehensive coverage, and a newly installed Bose® RoomMatch® sound system was the right solution

Framingham, Massachusetts – The Mayfield Dinner Theatre is one of the leading live entertainment venues in Edmonton, Alberta, producing five new comedies, dramas and musicals every season, six days a week. The sound for a theater with that much variety has to be exceptional and versatile, so last summer Edmonton-based AV integrator Production World teamed with Bose® Professional Systems to install a new sound system and ensure that there was even coverage to all tables and seats. The new system consists of Bose RoomMatch® Progressive Directivity Array loudspeakers. Production World installed the system, which consists of three hangs — two outer arrays, each with four symmetrical array modules, and a center array with two symmetrical array modules and two RMS215 subwoofers, all powered by four Bose PowerMatch® PM8500N networked amplifiers. The system provides even, comprehensive coverage of the entire 400-seat half-round theater, with seating on four tiers.

“They make the best use of the space they have there, so the tables on the first tier come right up to the edge of the stage,” explains Kelly Kimo, Vice President of Production World. “That was where the theater had some of their biggest challenges with sound: the old sound system needed front fills on the lip of the stage to cover those front tables, but those seats wound up with very loud audio compared to other tables in the room.”

Production World had previous experience with RoomMatch loudspeakers, in one of Edmonton’s largest churches, and the result far exceeded expectations. So they called on Bose once again. With input from Bose’s technical support team members using the Bose Modeler® design software, Production World created and installed the new system. Now, it not only sounds fantastic but looks that way, too, without the visual intrusion of the front-fill speakers, whose function is now covered by the center cluster above the stage, leaving sightlines clean and clear.

The new system has brought with it another benefit: certain audience members’ hearing aids were impacted and overdriven by the previous PA system’s sound. Now, says Kimo, the even and smooth coverage that the RoomMatch system delivers has made their experience markedly better. “There’s no longer a sharp boost in certain midrange frequencies that could really be annoying to hearing-aid users,” he says. “This system works for everyone and gives them all a great theater experience every time.”

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Audio-Technica Honors The Farm Technical Sales & Marketing with Its President’s Award

STOW, OH, August 13, 2014 — Audio-Technica a leading manufacturer of wired and wireless microphones, headphones and accessory products for over 50 years, is pleased to announce that Roseville, California-based The Farm Technical Sales & Marketing has been presented with A-T’s prestigious President’s Award, for their work representing Audio-Technica U.S. The Farm Principal John Hood accepted the award, which recognizes a leading manufacturer’s representative for outstanding commitment and dedication during the Audio-Technica 2013/2014 fiscal year. The award was presented by Philip Cajka, Audio-Technica U.S. President and CEO. The A-T President’s Award was presented at a ceremony during the 2014 InfoComm Expo on June 18 in Las Vegas, Nevada. The Farm represents Audio-Technica in the territories comprising Oregon, Washington, Idaho, Montana, Alaska, Northern CA, Northern Nevada and Hawaii.

Phil Cajka commented, “The Farm Technical Sales & Marketing has again been awarded this honor for their continued dedication to customer service, sales and the marketing of the A-T brand. We are proud to celebrate this award with them, and we are extremely grateful for their continued service and hard work.”

For more information, please visit www.audio-technica.com.

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Networked Audio Track at 137th Audio Engineering Society Convention to Explore Broadening Applications in Audio Networking Capabilities

— Dedicated Workshops and Tutorials will cover leading-edge developments and technology deployment in networked audio for system integration, broadcast, live sound, recording and more —

New York, NY, August 12, 2014 — Networked Audio is set to take center stage throughout the 137th Audio Engineering Society Convention, with a series of well-crafted Workshops, Tutorials and special sessions focused on the latest developments in audio networking technology, standards and practices. Scheduled for Thursday, October 9, through Sunday, October 12, 2014, at the Los Angeles Convention Center in Los Angeles, California, the AES137 Convention will present a dedicated Networked Audio Track, featuring a comprehensive set of presentations and professional opportunities dealing with the latest developments and technologies in networked audio, as well as applications for system integration, broadcast, live sound, recording, contractors and more.

Chaired by Tim Shuttleworth, a noted networked audio engineer and the Engineering Manager at systems manufacturer Renkus-Heinz, this year’s Networked Audio Track explores the ever-broadening applications of digital audio on local and wider area networks. From Audio-over-IP used across continents in the broadcast sector, to super-low-latency audio transfer in the studio environment, to low-latency systems for live sound reinforcement in fixed installations and touring systems, the medium of choice is increasingly a high performance Ethernet/TCP/IP network. Workshops and Tutorials will cover the history of audio networking as well as leading-edge developments, with session titles including “Using AES67 Networking — Practical issues in AES67 Deployment”; “Software Tools for Telematic Performances”; “Large Scale AVB Networks/AVDECC Control”; “Implementation of a Large Scale Ethernet AVB Audio Network at ESPN”; and “Using Audio Content Over IP Technology in Public Radio.” Additionally the AES Convention will play host to a Telematic performance linking Los Angeles, Montreal and Stanford University in a showcase featuring live, interconnected performances with musicians across time zones geographical locations.

Tim Shuttleworth stated, “We have continued to grow the Networked Audio portion of the Convention this year, and expect really great participations from our presenters and attendees. One of the popular topics at this convention will be the deployment and performance verification for AES67 standard-based Layer 3 systems, as well as the implementation of Ethernet AVB in cars, recording, and broadcast studios. Developments in standardized command and control protocols will also be highlighted, as well as a multi-site live performance in which the musicians collaborate across time zones and countries over internet connections, which will showcase the capabilities and limitations of a disseminated ensemble concert.”

Further detailed information on the Networked Audio Track at the AES137 Convention, as well as Registration, Hotel, and Technical Program formation are available on the AES137 webpage at http://www.aes.org/events/137/.

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Foreigner Uses Bose® L1® Systems for Intimate Meet-and-Greet Performances

The Bose® L1® portable system is an integral part of the Foreigner VIP Experience

Framingham, Massachusetts, August 11, 2014 – Legendary rock band Foreigner has been thrilling audiences with its well-crafted songs and pitch-perfect live shows since the band’s formation in 1976, and the group continues to roll from town to town with an impressive set of hits including “Double Vision,” “Urgent,” “Feels Like the First Time,” “Hot Blooded,” “Waiting for a Girl Like You” and more. At select concerts, VIPs, superfans, industry professionals and other special guests get to enjoy an intimate, acoustic meet-and-greet performance by the band before the main show. For these special events, the band and their technical team have chosen L1® Model II systems with B2 bass modules and T1 ToneMatch® engine from Bose® Professional Systems based on their audio quality, ease of setup and low-profile design.

The VIP meet-and-greet performances generally feature a three-song acoustic set for an audience of anywhere from 35 to 150 people. The band sets up four L1 systems for these performances, in a stereo configuration. The system serves as a house mix, left and right, as well as monitors for the band. To accomplish this, they place an L1 Model II system with single B2 bass module in the rear corners of the stage and to either side on the floor in front of the stage. This allows them to create a full stereo mix and accommodate each of the band members’ monitoring needs.

The VIP performances usually happen earlier in the day in the same venue they will be performing with full instrumentation that evening. Brian Simon, Audio Engineer for the band, states, “When we do two shows in a day, time is everything, so the product that I’m using is the Bose L1 system. It is compact, lightweight, easy to set up and tear down, and it sounds amazing. A nice full-range sound out of a very small product. It’s very smooth, but it’s very crystal clear as well. I do very little EQing.”

Founding member and lead guitarist Mick Jones likewise appreciates what this setup does for the band’s sound and energy. He notes, “If you’re in close proximity [with your bandmates], to be able to hear the natural harmonies creates more of a unified field of sound, and that’s what this system gives us. [Bose] is a class act to be affiliated with, I must say.”

“We’ve always had a great experience with this Bose system,” adds Kelly Hansen, Foreigner’s vocalist. “We’re hearing the performance as a whole. Performing that way kind of glues you together; you’re all hearing the same thing. You set this up behind you so you are hearing it and the audience is hearing what you’re hearing. It’s like a blanket of sound that we’re all listening to.”

Foreigner bassist/arranger/producer Jeff Pilson states, “As Foreigner’s audio producer over the last several years, I couldn’t be more excited about the Bose L1 system, which has been delivering the sound we’ve been going for, evenly distributed throughout the audience. Ordinarily, in a live setting, you have speakers and you have monitors, and generally those are two different worlds. But in this case, the speakers are the monitors. There’s no way to describe how important it is to an artist to make sure that your sound is right. Because of the way it’s designed, to spread all around, we’re hearing a very pleasant mix. And that has helped with the synergy between us and the audience. We’ve never had so many compliments on our sound. For everything that we’re doing with these, they’re absolutely the only and best system I can imagine using. Bose gets it right!”

Hear the full story at www.bose.com/L1systems.

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Audio-Technica Sponsors Pensado’s Place

— Audio-Technica serves as a Title Sponsor for hour-long weekly web series and related special events —

STOW, OH, Aug 11, 2014 — Audio-Technica, a leading innovator in transducer technology for over 50 years, recently announced that they have become a Title Sponsor for Pensado’s Place, the acclaimed hour-long weekly educational web series that celebrates the evolving landscape of music and technology and gives a voice to its leaders and innovators. As part of its sponsorship, Audio-Technica is proud to be a part of Pensado’s Place weekly live and archived shows, as well as other special events like the Pensado Awards and at expos including Gear Expo, MixFest and more.

The hour-long weekly web series Pensado’s Place was created nearly four years ago. Co-hosted by legendary mix engineer Dave Pensado (Beyoncé, Christina Aguilera, Kelly Clarkson, Mariah Carey, Elton John, Michael Jackson and more) and show creator Herb Trawick, the show includes interviews with top music industry artists, engineers, producers, mixers, and record executives, as well as in-depth tutorials in production, engineering and mixing. Pensado’s Place has positioned itself as “the most influential show for audio engineers,” mixers and producers (Forbes Magazine) in just three years. Pensado’s Place is more than just a show, as it highlights the very best in the industry of music, gaming, sound identity on film, and audio equipment, with a presence in live events. As a leading educational resource, Pensado’s Place is helping build the next generation of audio greats.

Herb Trawick, the Co-host/Executive Producer and Creator of Pensado’s Place, as well as Manager and Advisor to Co-host Dave Pensado, stated, “We are very thrilled to have Audio-Technica come on board and support Pensado’s Place. Just like Dave and myself, A-T is a strong believer in audio education, which is why they are a perfect match to work with the entire Pensado team.”

“As an engineer and mixer myself, I am very familiar with Audio-Technica’s microphones and have an intimate knowledge of using them in the studio,” stated Dave Pensado (Co-host of Pensado’s Place, GRAMMY®-winning mix engineer, Teacher). “In addition to making great products, the company has so many talented people on their team, and I look forward to working closely with them over the next year.”

For more information, please visit www.audio-technica.com.

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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