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Archive by Brad Gibson

GC Pro Chosen to Design Extensive A/V Setup at New Flagship Guitar Center Store in Manhattan’s Times Square

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— Guitar Center looks in-house to its professional division, who helped design and install the A/V complement for the new superstore, with the help of GC Pro Affiliate Program member Malvicino Design Group —

WESTLAKE VILLAGE, CA — Guitar Center recently opened the doors on its new flagship location in New York City’s Times Square with a star-studded opening weekend and a level of spectacle right at home in what is arguably Manhattan’s busiest and most conspicuous district. Guitar Center’s 262nd retail location is an ultra-modern musical instrument and technology center covering over 28,000 square feet. In-store elements include Guitar Center’s Platinum Club (showcasing high-end luxury guitars, along with a live performance venue and control room); a Fender custom shop where unique guitars are featured; a full DJ experience department; a boutique pedal selection in a stunning 360-degree display; and 28,000 square feet of guitars, drums, keys, DJ, recording, live sound and more. The store also now serves as the permanent home to two legendary pieces of rock history: Eric Clapton’s iconic “Blackie” Fender Stratocaster and ES-335.

For the complicated task of helping design, manage and install the A/V components to meet the needs of such a technology-specific space, Guitar Center sought an organization with the right expertise to get the job done, on budget and on time – luckily, they had one in-house: Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users. Throughout the project, GC Pro worked with Affiliate Program member Horacio Malvicino and his firm Malvicino Design Group, who designed and installed the detailed A/V setup.

“Guitar Center management asked to have GC Pro involved in order to ensure a proper customer experience from an audio-visual point of view,” stated GC Pro Vice President Rick Plushner. “We were honored and excited to be asked. Times Square is the crossroads of the world, where people from all over the planet come to visit and shop. Horacio came in early on in the project and knew exactly what we were trying to accomplish, and he designed the backbone and the technology infrastructure in a superb way.”

A multi-screen Panasonic video display graces the outside of the building on 44th St., composed of screens sourced through GC Pro. Upon entering, visitors begin to descend an escalator, immersed in the sights and sounds of an excited crowd waiting for their star to take the stage. A complement of QSC speakers and a Q-Sys system, along with a massive LED display screen, helped create this effect. “It’s as if you’re a rock star coming into a stadium to perform, and so we were asked to help create that experience,” stated Plushner.

Within the store is the Platinum Club, which features a live stage and full control room for multi-track A/V recording and production. GC Pro furnished an Avid S3L console and JBL monitors/loudspeakers for the live space, with an Avid S6 console in the control room. “There’s a whole host of digital and analog outboard gear in there as well, with proper monitoring,” added Plushner. “It’s a real control room to do proper recording, and we’re excited about what opportunities that’s going to bring for the company.”

Malvicino stated, “I’ve been lucky to work with GC Pro on several major design and installation jobs over the years, and it has been a great experience for me personally and professionally. This Times Square GC project presented some new opportunities and challenges, and I’m proud to have been able to help bring make their vision a reality.”

For more information, please visit www.gcpro.com.

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Singer-Songwriter Jeff Campbell Uses Bose® L1® Model II System for a Variety of Performance Venues

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Whether for solo or full-band performances, Campbell’s L1 system offers the versatility, sound quality, reliability and portability that he needs on the road

Framingham, Massachusetts – San Francisco-based singer-songwriter Jeff Campbell has been playing hundreds of shows a year in dozens of cities and continues to build a loyal following through his energetic performances. Recently selected as the winner of Guitar Center’s National Singer Songwriter 2 Competition out of over 13,000 entrants, Campbell was given the chance to record a five-song EP with GRAMMY®-winning producer John Shanks and perform on Jimmy Kimmel Live. “I’ve been lucky, and I’m doing well,” states Campbell. “In between my larger gigs, a lot of my shows are smaller, more intimate affairs – cafes, coffee houses, house concerts, corporate events and the like. And I need to schlep a guitar and a sound system to these venues.” For his P.A. needs, he has found the right solution in the L1® Model II system from Bose® Professional Systems. Campbell has been all over the country with his L1 system, playing both solo and full-band shows to the delight of his growing fan base.

“I had been using P.A.’s that I was piecing together myself, but commonly had feedback problems,” he recalls. “I acquired a Bose L1 model II system with the ToneMatch® audio engine and B2 bass module, and all of a sudden everything was different – I was performing more confidently, and things just sounded great.”

Campbell is a fan of the system’s small profile and portability. “In terms of touring, I’m able to fit all of the Bose components, plus my other gear, in my trunk,” he notes. “So now when I’m on the road I have my trusted sound system, for all of my smaller gigs. If I’m by myself, I can carry the whole thing in two trips, because it’s compact and super light.”

“And, of course, the sound,” he adds. “I’ve never had so much positive audience response than after I started using the L1 system. Often fans will come up after the show and say something like, ‘I could hear everything, but it wasn’t too loud,’ which I think is a great compliment. And the L1 system acts as my monitor too, so I’m hearing exactly what the audience is hearing. Every time I use it, I get somebody coming up to tell me how great it sounds, and my band notices that we don’t get any feedback issues happening. The other thing is the pre-amps in the ToneMatch engine are so good. I use passive pickups in my acoustic guitars, and I’m able to just plug in and go, with no outboard preamp, and it sounds incredible. It’s just seamless. It’s taken so much of the stress and pressure out of my smaller gigs, and added so much positivity. We can focus more on the performance. It’s a really brilliant machine. I’m lucky to have it.”

For more information on Campbell, including upcoming live dates, please visit www.jeffcampbellmusic.com.

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Balanced Audio Technology: Luxuriate In Ultra-High-End Holiday Listening

WILMINGTON, Delaware — High-end audio bridges the gap between merely listening to reproduced sound and being immersed in an astonishingly realistic representation of the musical experience. Balanced Audio Technology (BAT) is dedicated to creating ultimate-performance vacuum tube and solid-state audio components that combine the best of both time-tested and modern design approaches with heirloom-quality construction.

For listeners seeking the very best, there is no more rewarding gift than hearing music in the home in all its depth, richness and emotional involvement.

Whether it’s a studio apartment with skyline views or an expansive home with minimalist décor, even the most uncluttered living space should breathe with the life of exquisite music. The VK-3000SE integrated amplifier serves as the heart of a truly superlative music system. It combines a vacuum-tube preamplifier and 150 watt-per-channel solid-state stereo amplifier in one simple to use, exceptional-sounding component. Like all BAT products, the VK-3000SE employs balanced circuit topology, which amplifies musical signals while blocking unwanted electronic noise, to ensure total signal purity.

The VK-3000SE incorporates a host of design innovations including the 6H30 vacuum tube, which was first discovered by BAT as unparalleled for use in audio applications; a symmetrical output stage that uses ultra-fast bipolar transistors; an optional phono module to accommodate a turntable; and numerous additional enhancements. Even its remote control is machined from a single block of aluminum. The VK-3000SE is available in black or two-tone silver/ black finish. (SRP: $7,995; $8,995 with phono stage)

The REX II Reference Linestage Preamplifier represents the pinnacle of Balanced Audio Technology’s purist approach to building the ultimate audio control center. It employs fully balanced circuitry and only a single Unistage™ gain stage to provide an unrestricted signal path with extraordinary sonic purity. BAT’s approach to two-chassis design is unique in the world of high-end audio. Briefly, a power supply has a positive and negative phase. Without getting overly technical, the positive side generates less electronic noise than the negative side. The REX II places the negative side of the power supply away from the signal tubes, resulting in ultra-quiet operation where music emerges from a “black” background of utter silence.

(A detailed technical explanation of this and other Balanced Audio Technology design and engineering attributes is available on the BAT website at: http://balanced.com/BAT-Architecture.)

The preamplifier incorporates the 6H30 vacuum tube and custom-designed amorphous core output transformers rather than conventional output capacitors; and again, without getting too technical, these amorphous core transformers give this preamp the sonic transparency and dynamic shadings that set new standards in these categories.

Additional refinements include BAT SUPER-PAK custom oil capacitors, a proprietary electronic shunt volume control with 140 steps of 0.5dB resolution and additional refinements to deliver a level of transparency, dynamic scale and musical texture that is simply beguiling. (SRP: $25,000)

The REX Power II Mono Power Amplifier is designed to be nothing less than an all-out effort to redefine the state of the art in audio power amplification. It features a fully symmetrical design from input to output with high current, all-triode vacuum tube, zero-feedback topology. Think of it as two single-ended amplifiers per channel with their signals summed at the output transformer, a configuration that enables the use of a wide-bandwidth output transformer with vanishingly low distortion.

Like all Balanced Audio Technology audio components, the REX II Power Amplifier is built to the highest standards in every respect. To name just one example, it employs custom oil capacitors in the power supply section for increased energy storage, yielding effortless dynamic capability and superb fidelity to music’s finest textures. High 160-watt power output, extended frequency response and stunning musical realism all meet in the REX Power II. (SRP: $39,800 for monoblocks; also available in 80-watt-per-channel stereo configuration at $19,900)

One listen and your musical outlook will be forever transformed. Balanced Audio Technology components are proudly handcrafted in the United States of America.

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Neil Portnow, President/CEO of The Recording Academy® to Give Friday’s Opening Keynote at AES137 Convention

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New York, NY, September 15, 2014 — On Friday, October 10, 2014, the 137th Audio Engineering Society Convention at the Los Angeles Convention Center in Los Angeles will feature a keynote address by Neil Portnow, President/CEO of The Recording Academy® (internationally known for the GRAMMY Awards®), which includes The Academy’s Producers & Engineers Wing® (P&E Wing), composed of more than 5,500 producers, engineers, remixers, manufacturers, technologists, and other related music recording industry professionals. Taking place from 12 – 1 p.m. in Special Events Room #403, Portnow’s presentation will discuss how The Academy and its P&E Wing — via education and dialog — address the challenges and opportunities currently facing recording professionals, as well as targeted advocacy initiatives The Academy is developing to address some of these concerns.

During the course of his career, Neil Portnow has become a leading figure in the music and recording industry, liaising with music makers, corporate executives, political figures and worldwide brands. He has served as President of The Recording Academy since December 2002, and was named President/CEO in September 2007. As President/CEO, Portnow works closely with The Academy’s Board of Trustees and its Chair, local Academy Chapter boards, as well as The Academy’s senior management team to advance The Academy’s goals and mission — including the creative and strategic vision and operations of The Academy and its related entities (the GRAMMY Awards®, the Producers & Engineers Wing, The Latin Recording Academy®). He also serves as President/CEO of The Academy’s charitable affiliates, MusiCares® and the GRAMMY Foundation®, and he is Chair of the Board of The GRAMMY Museum® at L.A. LIVE in downtown Los Angeles. He represents The Academy to its constituents, to its partners, and to music fans, and serves as an industry leader on issues relating to the music industry — including participation in national caucuses, conferences, roundtables and keynotes; and key domestic and international industry-related organizations. And in keeping with The Academy’s position as an advocate for its constituents, Portnow develops and manages strategic advocacy positions at the national, state and local levels — both governmental and within music and its related industries.

For information on how you can get your FREE Exhibits-Plus badge (pre-registration required), as well as further Registration, Hotel, and Technical Program information, visit the AES137 webpage at http://www.aes.org/events/137/.

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Sound for Picture Track at the Upcoming 137th AES Convention in Los Angeles Offers Expertise of Film and TV Audio Professionals

— Panels and presentations will focus on the new frontiers of immersive sound and object-based mixing, as well as a session with award-winning women sound mixers of Hollywood —

New York, NY — The 137th Audio Engineering Society Convention, set for Thursday, October 9, through Sunday, October 12, 2014, at the Los Angeles Convention Center in Los Angeles, California, will feature a special track, “Sound for Picture,” chaired by acclaimed film sound engineer Brian McCarty (On Golden Pond, The Big Lebowski, Dick Tracy, others). The Sound for Picture Track at past AES Conventions has been both timely – recent events have looked at soundtrack loudness issues – and popular, evidenced by the standing-room-only crowd that audio specialists from the reality show “Deadliest Catch” drew at last year’s New York event. This year’s Sound for Picture track will look deeply into how cinema sound is becoming immersive, with the arrival of object-oriented audio platforms like Dolby’s Atmos®. It will also reflect the widening of the sector’s diversity with a panel featuring award-winning women sound mixers who work at the leading dubbing stages in Hollywood and elsewhere.

Additionally, for the first time, the Sound for Picture track will include workshops on Production Sound recording. This craft, the recording of dialog during the filming, is a specialized type of recording in a high-pressure environment that gives Hollywood productions a higher degree of realism. A workshop featuring the “Superstars of Production Sound Recording” along with a practical Master Class on Production Sound Recording techniques will draw large audiences. Additionally, as part of the AES137 Sound for Picture track, an off-site Tech Tour will feature a hands-on demonstrations and Master Classes on Auro3D Immersive Sound Mixing conducted at The Dub Stage in Burbank by Marti Humphrey and Chris Jacobson.

The full session schedule is set to include:

Sound for Picture Session SP1 Cinema Loudness Subcommittee Test Results and Proposed Solutions
Sound for Picture Session SP2 Music Production for Film—A Master Class
Sound for Picture Session SP3 The Award-Winning Women Sound Mixers of Hollywood
Sound for Picture Session SP4 Cinema Standards Review and the Road to Implementing Changes (A Joint Presentation with the SMPTE)
Sound for Picture Session SP5 Immersive Sound and One-Man Mixing
Sound for Picture Session SP6 World-Class Cinema Sound Mixers Discuss Their Craft
Sound for Picture Session SP7 Superstars of Production Sound Recording
Sound for Picture Session SP8 Recording Production Sound—A Master Class

“The ‘Sound for Picture’ track has been a tremendous success for the AES Conventions – the largest group of working sound engineers around the world are those that do Sound for Picture in one capacity or another,” stated McCarty. These working engineers learn new techniques from their peers at these workshops, which have been given by the top working professionals. The Los Angeles Convention will be no different. And with Hollywood being the home of cinema, we’re presenting a stellar group of Oscar winning professionals to the Convention.”

For information on the Sound for Picture Track and how you can get your FREE Exhibits-Plus badge (pre-registration required) for the AES137 Convention, as well as further Registration, Hotel, and Technical Program information, visit the AES137 webpage at http://www.aes.org/events/137/.

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Mix Magazine’s Sound-for-Film Event “Immersive Sound: From Production to Playback” Sponsored by GC Pro

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— Event featured appearances from Steven Slate and other friends of GC Pro —

WESTLAKE VILLAGE, CA, September 10, 2014 — Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, served as a sponsor for Mix Magazine’s Sound-for-Film event “Immersive Sound: From Production to Playback,” which took place Saturday, September 6, 2014, in the Anthony Quinn Theater at Sony Pictures Studios in Culver City, California. GC Pro displayed the latest in high-technology products, including the new RAVEN MTX consoles as well as ADAM Audio monitors in a surround sound configuration at the event. Pictured is Steven Slate, CEO, Slate Pro Audio, the manufacturer of the RAVEN MTX console, at GC Pro’s booth. Photo courtesy of GC Pro.

About Guitar Center Professional/Guitar Center
Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting www.gcpro.com.

Guitar Center is the world’s largest retailer of guitars, amplifiers, drums, keyboards, recording, live sound, DJ and lighting equipment, with more than 260 stores across the U.S. 2014 marks the milestone 50th anniversary of the Guitar Center Brand as we continue to help people make music from coast to coast. In addition, the Music & Arts division operates more than 120 stores specializing in band & orchestral instruments for sale and rental, serving teachers, band directors, college professors, and students since 1952. With an unrivaled in-store experience and passionate commitment to making gear easy-to-buy, Guitar Center is all about enabling musicians and non-musicians alike to experience the almost indescribable joy that comes from playing an instrument. All we sell is the greatest feeling on earth. For more information about Guitar Center, please visit www.guitarcenter.com, contact media@guitarcenter.com, or visit our Press Room at http://gc.guitarcenter.com/pressroom/. Subscribe to our RSS newsfeed at http://feeds.feedburner.com/GuitarCenterPressroom.

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The Recording Academy® Producers & Engineers Wing® Supports High Resolution Audio Training Program for Home Technology Professionals, Launched by CEDIA and Leading Manufacturer Partners

Initiative promotes best integration practices

Denver, CO, September 10, 2014 – The Custom Electronic Design and Installation Association (CEDIA) announced today, in partnership with Sony and other leading manufacturers, the first High Resolution Audio (HRA) training program specifically developed for A/V specialty dealers and installers. The program will be conducted in cooperation with The Recording Academy® Producers & Engineers Wing® and will focus on innovative ways to integrate hi-res compatible devices and music in new and existing homes. This will result in a better overall entertainment experience for CEDIA member clients.

The announcement was made during this year’s CEDIA EXPO keynote address, which covered the emerging HRA market.

“This partnership assists CEDIA by providing our members with the latest tools and information that are available for High Resolution Audio,” stated Don Gilpin, Executive Director and COO of CEDIA. “The support of The Recording Academy P&E Wing will also enable CEDIA members to create new solutions which integrate high resolution music services and devices, in the most seamless way possible.”

“We are delighted to help CEDIA members to better understand the key issues related to recording, mixing and mastering in high resolution,” said Maureen Droney, Managing Director of The Academy’s Producers & Engineers Wing. “Given the expertise of our music professionals located in 12 chapters across the country, I’m pleased that this new HRA training program gives those in the field the best guidelines to follow and helps set the right expectations for consumers concerning hi-res music.”

The CEDIA High Resolution Audio training program is expected to launch during the first quarter of 2015.

About CEDIA
CEDIA is an international trade association of companies that specialize in designing and installing electronic systems for the home. The association was founded in September 1989 and has more than 3,500 member companies worldwide. CEDIA members are established and insured businesses with bona fide qualifications and experience in this specialized field. For more information on CEDIA, visit the association’s Web site at www.cedia.net.

Follow @CEDIA on Twitter, find us on Facebook at www.facebook.com/CEDIA.Region2, or join the CEDIA group on LinkedIn.

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Bose® Professional Systems Holding RoomMatch® Demo Sessions in New York City on Tuesday, September 16

Don’t miss this special opportunity to hear a live performance through a full RoomMatch L/C/R system

Framingham, Massachusetts, September 11, 2014 – As a resource for system integrators, contractors and front-of-house engineers, Bose® Professional will be hosting a demonstration of their RoomMatch loudspeaker systems at New World Stages in New York City, Tuesday, September 16, 2014. Users requested to audition RoomMatch systems in real-world situations, and Bose has responded with this event and other regional demos showcasing RoomMatch loudspeakers, along with PowerMatch® amplifiers and ControlSpace® digital signal processing.

The demo session is scheduled for 3:30 p.m. Experience the power and flexibility of a full Bose RoomMatch L/C/R system. Attendees will have a chance to have discussions with Bose Professional Systems sales and field engineering personnel. After the demo, kick back and relax with complimentary cocktails, hors d’oeuvres, and a performance by one of the nation’s premier Journey tribute bands, Voyage, as they showcase Bose RoomMatch Progressive Directivity Array loudspeakers in a live concert. Guests are welcome.

• Date: Tuesday, September 16, 2014
• Time: 3:30pm; reception and live performance at 5:00pm
• Location: New World Stages
• Address: 340 W. 50th St., New York, NY 10019

Please RSVP as soon as possible to albert_spinelli@bose.com, or call Al at 570-223-3559. Space is limited.

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The 137th Audio Engineering Society Convention to Feature Popular Project Studio Expo

— Presented in association with leading recording technology publication Sound On Sound, the Project Studio Expo is intended to give home recordists a new perspective on how they can better use their tools and their ears —

New York, NY, September 9, 2014 — The 137th Audio Engineering Society Convention, scheduled for Thursday, October 9, through Sunday, October 12, 2014, at the Los Angeles Convention Center in Los Angeles, California, will play host the popular Project Studio Expo, (PSE) presented in association with Sound On Sound. The Project Studio Expo, included with admission to holders of the Free Exhibits-Plus badge, will feature presentations by leading industry engineers, producers, authors, journalists and educators, including Alex Case, Mike Senior, Stephen Webber, Larry Crane, Craig Anderton, Mick Guzauski, John Storyk, Paul White, Hugh Robjohns, and others. Presenters will lead attendees through basics such as recording vocals, preparing multitracks for mixing and best practices for proper monitoring, as well as more detailed discussions on how to optimize value when it comes to choosing and purchasing equipment, how to design a great project studio, and how to get the most out of a digital audio workstation. The Project Studio Expo will take place Friday, October 10, and Saturday, October 11, throughout show hours. Sponsors for the PSE at the 137th AES Convention include Audionamix, Avid, Focusrite Novation, Sennheiser, and Universal Audio.

The PSE also features a variety of events covering some of the more practical, yet often overlooked, aspects of personal and project studio recording space and workflow. One example is a two-session program entitled “Listen Up and Learn!,” led by Stephen Webber of Berklee College of Music and Alex Case of the University of Massachusetts Lowell, where attendees will get an up-close view into how experienced audio engineers break down what they hear, empowering attendees to keep learning whenever them listen, and inspiring them to approach their own work in new ways.

The PSE will also play host to sessions such as “The Five Most Common Project Studio Recording Mistakes” which will be specifically tailored to those working on a budget and will feature insider tips on equipment choice, mic technique and session psychology, with plenty of supporting audio examples so you can judge the results with your own ears. “How To Make Amp Sims Sound Totally Fabulous” is a must for guitarists and their engineers, and “The Importance of a Reference Monitoring Level” will help bring additional technical discipline to the project studio recording environment.

“There has been tremendous response to our Project Studio Expo over the past two Conventions, and we are putting together an even more comprehensive set of events this time,” states Bob Moses, AES Executive Director. “With the help of our partners and sponsors we have seen the PSE grow into a program that really offers something for everyone in the audio community. I feel this serves as a real incubator and inspiration for seasoned professionals as well as those who are attending an AES event for the first time. These are top-notch educators and engineers who are giving as close to a one-on-one dialog as you can get. And to have this included as part of our free Exhibits-Plus badge offerings is really a great way to expand the mission of the AES – to educate and provide support to those audio engineers that play a large part in our audible world.”

For information on the Project Studio Expo and how you can get your FREE Exhibits-Plus badge (pre-registration required) for the AES137 Convention, as well as further Registration, Hotel, and Technical Program information, visit the AES137 webpage at http://www.aes.org/events/137/.

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Hal Leonard Announces The Pensado Papers

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The behind the scenes story of Dave Pensado’s and Herb Trawick’s incredible and inspirational journey

Montclair, NJ (September 4, 2014) – Hal Leonard Books, the musician’s best source of books on the music business, audio technology, instrument history, and more, announces the release of The Pensado Papers, written by Dave Pensado, first-call mixing engineer (Beyoncé, Christina Aguilera, Kelly Clarkson, Mariah Carey, Elton John, Michael Jackson, and more) and his manager Herb Trawick.

The Pensado Papers is first and foremost about work ethic, passion, and commitment. The authors instill the strong conviction that going beyond expectations will guarantee success on all levels. “To this day, if someone hires me to do something it is rare that I don’t do way more than what I’m paid to do,” writes Pensado.

The Pensado Papers reveals insights into the engineering regime of a recording genius, a creative philosophy that results in achievement and success. Starting from the very beginnings of Dave and Herb’s friendship, the book leads to their top-rated YouTube show, Pensado’s Place, where they discuss important music and audio recording topics with pro audio experts. “Audio is the foundation of Pensado’s Place. But the show is really about creativity,” says Pensado when he talks about the show in the book.

The book is written in a warm conversational tone between two friends, with occasional friendly banter making it even more fun to read. Maureen Droney – editor and long-time friend to Pensado and Trawick – has skillfully captured the likeability, wisdom, and charm that millions of viewers have grown to love about this incredible duo.

Trawick stated, “Both Dave and I are very excited about the launch of our new book with publisher Hal Leonard at the upcoming AES convention. We are thrilled to have such a great partner in Hal Leonard, who has given us the opportunity to share our unique experience.”

Dave Pensado and Herb Trawick will introduce their book at the 137th AES Convention at Los Angeles:

Friday, October 10 at 2 pm
AES Platinum Event with Herb and Dave

Saturday, October 11 at 11 am.
Book signing at the Hal Leonard booth #1141

Praise for The Pensado Papers
“The Pensado Papers is a must-read for anyone who’s ever craved the behind-the-scenes, double-barreled, all-access pass into the music business that only Dave Pensado and Herb Trawick could provide: fiery, insightful, incisive, inspiring, and most importantly, one hell of a good read.” —Nick Messitte, Contributor, Forbes.com

About the Authors
Dave Pensado is a GRAMMY® Award-winning mixing engineer who cut his teeth in Atlanta doing live and studio sound engineering during the 1970s and 1980s. In 1990, he moved to Los Angeles and now mixes between 200 and 250 songs per year. In September 2011, he and Herb Trawick started a weekly show called Pensado’s Place. The show is about engineering techniques and features interviews with guest mixers, producers, and artists, and has enjoyed tremendous success due to the valuable information provided by and their guests. Dave and Herb both live in Los Angeles.

The Pensado Papers – Available October 9, 2014 – PLEASE CONTACT Martina@musicmarcom.com for pre-release review copies!

The Pensado Papers
$29.99 (US)
Inventory #HL 00120020
ISBN: 9781480345690
Width: 7.0″, length: 10.0″, 320 pages
For more information, please visit HalLeonardBooks.com

HAL LEONARD CONTACT:
Music Marcom
610-577-4982
news@musicmarcom.com
www.musicmarcom.com
Please contact Martina McConnon
for review copies, excerpts and interview opportunities.

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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