A virtual press conference from Sound & Video Contractor

Archive by Brad Gibson

GC Pro Appointed Panasonic Professional Products Dealer

— Partnership with Panasonic System Communications Company of North America will enhance GC Pro’s installation services with expanded multi-media offerings, while providing Panasonic with penetration into additional market sectors —

WESTLAKE VILLAGE, CA, July 16, 2012 — Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, is pleased to announce that it has been appointed as an authorized dealer for Panasonic professional products. The announcement was made by Rick Plushner, GC Pro Vice President, and reflects GC Pro’s ongoing expansion and dedication to providing turnkey solutions. As dealers, GC Pro locations will offer Panasonic professional projectors, cameras, recorders and display products.

Plushner stated, “As GC Pro has grown in scope, particularly with our Affiliate program, the installations projects have become more multimedia in nature, leading us to offer comprehensive turnkey solutions. By partnering with Panasonic, GC Pro is now offering a more complete approach to servicing our clients. We are not getting into the retail video business; rather, the application for these professional products is meant to enhance our installations business for many of our customers in the house-of-worship marketplace, recording and post-production communities, and general business-to-business applications. GC Pro has always offered high-end professional audio products, and now we’re excited to represent the most sought-after brand in the professional video business, rounding out our ability to provide complete cutting-edge installations.”

Bill Brennan, Senior Director, Category Sales, stated, “Panasonic is extremely excited about partnering with GC Pro, and supporting their go-to-market strategy. This relationship offers Panasonic the opportunity to expand our presence in markets that reach beyond our conventional customer base, and to approach clients from a unique perspective. I am extremely impressed with the passion and creativeness of the Senior Management Team and look forward to working and growing business together with GC Pro.”

Stephen Milley, National Sales Manager, Panasonic Professional Video Sales Channel, stated, “As part of Panasonic’s B2B initiative – the Panasonic System Communications Company North America – we are always looking for strategic partners that can integrate all of our various technologies seamlessly and have a client base to whom they can promote this portfolio on a national level. As a key partner, GC Pro is not only closely familiar with these technologies, but they are also able to penetrate market sectors that we are not strongly addressing at this point. This is a win-win situation, as GC Pro can now offer its clientele Panasonic professional broadcast cameras, video displays, projection etc., and Panasonic will grow its presence in new burgeoning markets, like house-of-worship, post-production and the musical entertainment industry, which GC Pro emphasizes as part of their core competency. Many of GC Pro’s customers have expanded their own areas of focus outside of simply audio, and we are proud to be able to partner with GC Pro to offer products to that end.”

Milley added, “Another thing that made GC Pro attractive to us as a strategic partner is that their parent company Guitar Center has a reputable, strong name that has clout in the industry, is financially sound and is a national company. This provides the foundation for GC Pro to grow, and the fact that they have 43 offices nationwide means further support of the Panasonic brand across the nation.”

For more information, please visit www.gcpro.com.

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Carl Tatz Design’s Revolutionary PhantomFocus™ System Teaches Students a Lesson at Vaughan Music Studios

— “The PhantomFocus™ System (PFS) monitor tuning protocol is the holy grail of studio monitoring, period… I’ve never had mixes translate as well as they do from this system, and I feel like I have grown exponentially as a mix engineer since Carl brought his genius to our facility in Ohio.” – Chief Engineer Mark Abrams —

Nashville, TN: Cindy Vaughan, CEO of Vaughan Music Studios (VMS) in Columbus, Ohio, and Chief Engineer Mark Abrams, began their new studio project by driving down to Nashville to experience the PhantomFocus™ System (PFS) at a few of Carl Tatz Design LLC (CTD)’s award-winning studios. As is often the case, CTD’s services were hired on the spot to help VMS design a studio for their beautiful new school that would feature the PFS as a major teaching tool. CTD was able to provide a control room design for this vibrant music school, ensuring the success of the PFS.

“We’re implementing the PFS in more and more educational facilities because the recording department heads realize that there is nothing more important in the recording process than accurate monitoring,” comments CTD principal Carl Tatz. “Students are paying substantial tuition fees for their specialized educations, and they really deserve to experience state-of-the-art monitoring as part of that education, so that they can carry this knowledge into the real world. It doesn’t matter how great or expensive the monitors are; they can never approach the accuracy of the PFS because of the various boundary and modal issues in a control room – no matter how well designed by me or any other designer. What we are doing with the PFS using any brand of monitors is quite revolutionary, and there is nothing offered that compares to it.”

Chief engineer Mark Abrams goes on to say, “I am able to make mix decisions with more precision in less time. It has literally cut my mix time in half. I never go to the car with the fear of saying ‘where did X go?!’ anymore. It’s all about enjoying the music on the way home now.”

Abrams gleefully recalls, “During a recent open house, we had a line similar to a new roller coaster at an amusement park. Just like a roller coaster, the facial expressions were priceless. Typically within the first five seconds, the listener will turn around with their jaw wide open. I actually had to show one listener that there was not a center speaker placed behind the video monitor!”

Commenting on the student experience, Abrams points out, “As a teaching facility, we benefit greatly from the PFS, as it allows students to hear the changes they make on an EQ or compressor with ease. So many instructional facilities try to teach their students about the sonic subtleties of specific pieces of gear using inadequate monitoring. Our students are knocked out by the incredibly responsive performance of the PFS when they put their hands on the gear and make even the slightest adjustments. They can hear what they are doing, which ultimately leads to a better educational experience.”

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Aphex® Introduces HeadPod 4™

BURBANK, CA, July 18, 2012— Aphex®, the leader in sound enhancement technology, has introduced HeadPod 4™, a compact, portable headphone amplifier capable of driving four separate stereo outputs with individual level controls from the selected input source. HeadPod 4 combines four independent Aphex stereo amplifiers and high quality converters in a rugged metal case and offers ultra low distortion and wide frequency response with headroom to spare.

Headphone amp designs built on a single channel of amplification suffer from degraded sound quality and volume levels when multiple, mismatched headphone loads are connected. HeadPod 4 overcomes the limitations of typical headphone amps through the use of four completely independent stereo amplifier channels that ensure minimum distortion and crosstalk regardless of the headphone loads connected, resulting in consistent volume levels, crystal clear audio and no clipping.

Top panel controls include a separate level control for each of the outputs together with a master level control, and an input source selector. The rear of the unit houses a pair of balanced quarter-inch jacks, a single stereo headphone extension input and a digital S/PDIF connection.

HeadPod 4 is suitable for a variety of applications, including desktop audio production, recording and broadcast studios, language labs, quality assurance listening stations, rehearsal and tuition rooms, and live sound venues such as houses of worship and schools.

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Television/Movie Composer Mark Isham Turns to GC Pro to Outfit His Home Studio

— As he creates scores for programs like ABC’s Once Upon a Time, Isham looks to GC Pro for products, service and support —

WESTLAKE VILLAGE, CA, July 12, 2012 — Award-winning composer Mark Isham has an impressive list of credits: scores for such films as Crash, A River Runs Through It, The Black Dahlia, Blade and dozens more, as well as TV shows such as Chicago Hope; a number of GRAMMY®-winning solo albums; and a number of other highly regarded collaborative projects. Recently, his focus has been on composing the music for the hit ABC television series Once Upon a Time, a unique recasting of fairy tale conventions in a semi-modern setting. As he composes at his home studio for this project and others, he again and again turns to Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, to source gear and provide ongoing service and support.

“I have had a long relationship with GC Pro,” Isham says. “A lot of my equipment has come through there. The GC Pro branch in Hollywood has been our go-to shop for years. I love working with them, because if I want to try something out, they just get it to us. They have a great department there.”

For each episode of Once Upon a Time, Isham composes in Apple Logic, adapting his established character themes and creating new ones when necessary, and records in Avid Pro Tools. A demo then gets sent to his producer and the show’s creators, who send their comments. Once the material has been approved, the show goes into production, and an orchestrator generates the full scores from Isham’s themes.

As one might expect, the layout and components of Isham’s main writing room have been fine-tuned over the years to be perfectly conducive to creativity and productivity. A Logic/Pro Tools setup faces one wall, and a mixing console faces the opposite wall. He has multiple sets of monitors for a TV-type setup as well as a fuller theater setting. The mixing room features an Avid-Euphonix console, accompanied by a 10-way speaker system with Class A amps. He uses M-Audio digital audio and MIDI solutions, plug-ins from Universal Audio and Tannoy monitors, among other gear.

Southern California-based GC Pro Account Manager Bill Learned has been one of Isham’s main contacts. He states, “Mark is a pleasure to work with. As an artist, musician and composer he stands apart from the herd. He continues to push himself to explore new territory musically and in doing so stays on the cusp of what modern day recording has to offer. We are proud that he chooses to rely on GC Pro for his various needs.”

For more information, please visit www.gcpro.com.

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Waves Audio Unveils Live Console Functionality for Version 9 Plugins

—V9 functionality expands to include compatibility with Yamaha, Allen & Heath, DiGiCo, Venue and MultiRack Native hardware —

TEL AVIV, ISRAEL, July 11, 2012 — Waves Audio, the industry-leading developer of professional audio digital signal processing technologies, has expanded the capabilities of its acclaimed V9 (Version 9), and it is now available for live use with Yamaha, Allen & Heath, DiGiCo, Venue and MultiRack Native. Featuring 64-bit support, faster scanning, faster loading, and faster processing, Waves Version 9 opens up new dimensions of high performance plugin power.

One of Version 9’s most highly anticipated features is 64-bit operating system support. Now Waves users can unleash the power of massive amounts of RAM memory in the DAW hosts of their choice. V9 also marks the introduction of Waves’ new easy-to-use authorization system, Waves License Center, which eliminates use of the iLok, ushering in an era of simplicity, flexibility, mobility and security. Waves License Center offers users authorization activation straight to their computer or any USB flash drive; easy license management; license mobility via USB flash drive or users’ License Cloud; and one-click license recovery in the case of lost or damaged devices. V9 also allows users to run V8 and V9 plugins side-by-side. New features for live use include 64-bit support and hard drive or USB flash drive activation for Yamaha and Allen & Heath consoles as well as MultiRack Native. No D-Show enabler is needed for Venue consoles.

With new V9 plugins added to Waves’ Gold, Platinum, Diamond, Horizon, SoundGrid pro and Live bundles, there’s never been a better time for users to renew their Waves Update Plan coverage. New plugins in Horizon: Kramer Master Tape; PIE Compressor; HLS Channel; Bass Rider; CLA Guitars; Maserati Drums; OneKnob Filter; and OneKnob Driver. New plugins in Diamond: GTR3 Software; OneKnob Filter; and OneKnob Driver. New plugins in Platinum: GTR3 Software and OneKnob Driver. New plugins in Gold: GTR3 Software. New in SG Pro – NLS Non-Linear Summer. New in Live Bundle – GTR3 and compatible version of PuigTec EQs for Venue.

Waves V9 is now available. Visit www.waves.com and www.waveslive.com for more information.

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Genelec Custom Installation Systems Appoints New Manufacturer’s Representative

— Verve AV of Chesapeake, Virginia, is the latest rep to be
added to the Genelec Custom Installation Systems sales force, representing
the Mid-Atlantic Region —

NATICK, MA, July 11, 2012 — Genelec Inc., U.S. distributor of Genelec Custom Installation Systems, has added Verve AV of Chesapeake, Virginia, to its growing family of manufacturer’s representatives. Bart LoPiccolo, Genelec National Sales Manager, made the announcement as part of Genelec’s ongoing expansion in the custom installation/home theater market sectors. Verve AV will represent Genelec Custom Installation products in the Mid-Atlantic region. Company principals Jimmy Van Dyke and Eric Rigler will be leading the efforts.

The addition of new dedicated Genelec reps in this region underscores Genelec’s commitment to meeting the rising market demand with a network of experienced, knowledgeable representatives. Commenting on the appointment of Verve AV, LoPiccolo stated, “We are proud to have added Verve AV to the Genelec family. The company has a well-established presence in the market, and their experience and support make them an excellent fit for Genelec. Jimmy, Eric and their team are very qualified, and they will assist us in increasing brand visibility and market penetration in their territory and also help build lasting relationships with high-end custom install dealers. We look forward to continuing growth as a result of these new partnerships.”

For more information, please visit www.genelecusa.com.

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Bose® Offers New Accessories for ControlSpace® and PowerMatch™ Systems

New ControlSpace® SP-24 Sound Processor Offers Simplified Sound Processing for 2×4 Installed and Portable Applications

PowerMatch™ CobraNet® Card provides enhanced capability for Bose PowerMatch configurable professional power amplifiers

Framingham, Massachusetts, July 12, 2012 – The Bose® Professional Systems Division is offering new components for two of its flagship systems: the ControlSpace® SP-24 sound processor and a new CobraNet® compatible interface card for its PowerMatch™ amplifier line.

ControlSpace SP-24 sound processor
The ControlSpace SP-24 sound processor is a 2×4 loudspeaker processor for both installed and portable applications. It offers a different approach to configuration through two methods of control: a simplified front panel interface and a comprehensive PC software editor application.

“Customers have told us loudspeaker processors can be difficult and time consuming to set up. Bose wanted to address this with the SP-24 processor,” said Kyle Sullivan, electronics product manager, Bose Professional Systems Division. “We chose to keep the front panel very straightforward and provide users with access to the most common functions. And, for more complex applications, the SP-24 Editor software enables full access to all signal processing settings and routing. Both solutions make it possible for installers to optimize and control loudspeaker systems quickly and easily according to their installation needs.”

The ControlSpace SP-24 processor’s front panel features LCD menus and controls that allow for selection of pre-programmed scenes, gain and delay parameters, or quick access to Bose loudspeaker presets. There are also signal and clip LED indicators for input channels and a convenient front panel lockout feature that prevents unauthorized use.

The included ControlSpace SP-24 Editor software provides real-time control and monitoring, whether connected live or offline. Users can set gain/delay operations, custom channel routing, input and output 9-band equalization, band pass filters, delays, peak limiter, gain and polarity control. Custom loudspeaker EQ curves can be created or Bose professional loudspeaker EQs recalled for quick, optimized set-up. Custom scenes designed with the SP-24 Editor software can also be saved locally to a PC or, using a USB connection, stored to the SP-24 processor hardware.

The SP-24 includes standard XLR connectors for easy connection to pro-level sources such as mixing consoles, amplifiers, and powered loudspeakers. A USB port provides plug-and-play PC access for system configuration, programming, signal level monitoring and firmware updates using the SP-24 Editor software. With the 2×4 configuration, the Bose sound processor is a convenient option for both installed and portable applications.

The ControlSpace SP-24 sound processor will be available from Bose through authorized Bose dealers in July 2012 and is covered by a five-year transferable, limited warranty. The ControlSpace SP-24 Editor software will be available to download online at the same time.

CobraNet compatible interface card
Adding to the capability already enabled in ControlSpace ESP-00/88 engineered sound processors, Bose now offers a complete CobraNet network solution with its flagship DSP and amplifier products. The new CobraNet card easily inserts into the digital input card slot of the PowerMatch configurable professional power amplifier, enabling connection of up to 16 channels of uncompressed 48 kHz digital audio on the CobraNet network. The new PowerMatch CobraNet card enables configurable routing/mixing of CobraNet channels to amplifier channels, with 8 digital audio input channels as well as a diagnostic 8-channel audio monitoring bus and dual redundant network connections. The PowerMatch expansion card joins the ControlSpace ESP expansion card to give customers control and amplification solutions for CobraNet network applications. The PowerMatch CobraNet card will be available from Bose through authorized Bose dealers in June 2012 and is covered by a 5-year transferable, limited warranty.

For more information please visit http://pro.Bose.com.

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Auralex® Appoints Music Veteran Saul Zonana Artist Relations Manager

— Company augments current personnel as part of long-term business strategy —

INDIANAPOLIS, IN, July 10, 2012 – Auralex® Acoustics, Inc., the world’s leading brand of acoustical treatments and soon to celebrate its 35th anniversary, has appointed noted singer-songwriter, producer and multi-instrumentalist Saul Zonana to the position of Artist Relations Manager. In his new capacity, Zonana will spearhead a new artist relations program, with a focus on expanding and maintaining brand equity within the community of accomplished and emerging artists, engineers, producers and musicians. The announcement was made by company founder and president Eric Smith and is part of Auralex’s long-term strategic business plan, which includes providing Auralex dealers and end users additional personnel in the field.

Aside from being the main contact for all Auralex artist and end user activities, Zonana will provide valuable information to Auralex’s marketing department for creating market-driven products and artist-oriented promotional materials. He will also oversee a new artist-centric portion of the Auralex website highlighting key and unique applications of Auralex sound treatment products.

Currently based in the Nashville, Tennessee area, after spending much of his life in New York City and on the road, Zonana has a rich and colorful, decades-long career in the music industry. His past projects include notable 1990s bands No Heroes and Luv Junkies, time spent in KISS guitarist Ace Frehley’s touring band, collaborations with guitar virtuoso Adrian Belew, a stint with Crash Test Dummies and ten solo albums – the latest of which, Fix the Broken, will soon be released on Zonana’s own label.

“Saul’s background in various corners of the music industry makes him a perfect asset for our organization as we reach out to artists who are loyal Auralex users and those who could benefit from our products,” stated Eric Smith. “Aside from his impressive resume, he is a class act, and we are thrilled to have him on our team. As Auralex looks at our long-term business strategies, creative minds like Saul will help us realize our goals.”

For more information, please visit www.auralex.com.

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Aphex®’s New Audio Xciter™ Music App Now Available: Hear Your Music the Way It Was Meant to Sound

— Pro audio technology innovator Aphex releases the Audio Xciter™ music player app, providing unprecedented sound quality on mobile devices through its proprietary Xciter digital signal processor (DSP), previously available only in pro audio equipment —

BURBANK, CA, July 10, 2012 — Aphex®, a leader in audio enhancement technology for more than 35 years, is proud to announce the availability of Audio Xciter™, the first audio app that dynamically improves the quality of digital music (as well as audiobooks and podcasts) on your Apple iOS devices through a proprietary Xciter digital signal processor (DSP). It has been the career-long dream of Aphex Chairman & CEO David Wiener to help musicians and music lovers make the most of every music experience, and Audio Xciter is a great testament of Wiener’s drive to end the debate about poor audio quality in digital devices. Audio Xciter uses patented Aphex DSP technology to improve the quality of your music by analyzing and enhancing the audio signal in real time. The iOS app is available today with an Android version to follow next month.

Legendary musicians such as Paul McCartney, Bruce Springsteen and Led Zeppelin have relied on the Aphex technology behind Audio Xciter for years and used to rent Aphex products for thousands of dollars for audio mastering. Now music lovers can experience the original sound quality created in-studio through the Audio Xciter app (available as a free demo download).

“Heavily compressed digital music files reduce sonic performance in music recordings,” said David Wiener. “We’ve leveraged our professional studio technology and created Audio Xciter to restore the detail, richness and spaciousness to your audio experience. The result is a more immersive sound that more accurately reflects the original intentions of the artists, engineers and producers. All the musicians and producers we work with think this is a revolutionary product for mobile music.”

“The Audio Xciter app brings musical detail to life, no matter what style of music you’re listening to. You will hear increased clarity, along with space and detail, that will impress anyone,” said Alan Parsons, GRAMMY® Award-winning record producer and engineer.

The free Audio Xciter app allows 15 minutes of enhanced playback per day. Users have two upgrade options: Audio Xciter Basic removes the time restriction and Audio Xciter Studio allows users to fine-tune the Xciter DSP settings for a truly custom experience. The launch pricing is $2.99 for Audio Xciter ($4.99 after July 31st) and $7.99 for Audio Xciter Studio ($9.99 after July 31st). Audio Xciter can be purchased through iTunes for iOS and will soon be available at the Android Store and Amazon.com for Android devices. The app is available at http://bit.ly/AudioXciter-for-iOS.

A portion of the proceeds from the sale of Audio Xciter will go to Respect the Music, Aphex’s foundation supporting music and arts education.

Additional information including demo videos and screenshots are available at http://AudioXciterApp.com.

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Forensics Audio Specialist Phil Manchester™ Relies On Waves Audio

International covert audio specialist Phil Manchester™ is renowned worldwide for his high level of effectiveness. As he restores audio for some of the most high-profile investigations in his native U.K. and elsewhere, he approaches his work with the dedication and creativity of a master artist. Manchester says, “People often ask me how I am able to obtain evidence in a recording that others cannot, and the answer is experience and exposure. You need to live and breathe the material if you want to achieve results others cannot – just like music, artistry or any craft in life. You need raw passion and perseverance, and when that is paired with the right tools, you have the perfect match for excellence.” It is this level of focus that has cemented Manchester’s status as the go-to restoration expert. He was instrumental in securing the vital evidence required in a groundbreaking, law-changing U.S.-to-U.K. extradition case in which the audio forensic evidence was crucial in securing the extradition. Manchester’s audio forensics work has also served indispensable in several recent high-profile terrorist conspiracy cases in the U.K. In these and scores of other cases, Manchester has relied on plugins from Waves Audio, the industry-leading developer of professional audio digital signal processing technologies.

“Waves plugins are my primary palette of tools and have been since 2000. They are absolutely crucial to my work,” he notes. “Coming from a background using Waves plugins for music and mix engineering, I took that passion and applied it to my professional life in audio forensics, with wonderful results. I have been fortunate to use almost every form of restoration software and hardware available, including specifically-designed law enforcement equipment and commercially-supplied professional audio tools used by all of the major agencies; Waves processing provides the tools to do the job every time, especially when it matters most. In forensics, the quality of the material is often so poor that we really need to go the extra mile to be able to provide critical intelligence and evidence, and I have been proud to be able to restore recordings, with the help of Waves, that others could not.”

It is no surprise that Manchester prefers to dive into the material in detail. He notes, “Many tools on the market today are designed for quick-and-easy, one-button fixes. Those are fine for certain situations and, for this type of approach, Waves OneKnob plugins are my clear favorite. But in my opinion, forensics really is best suited by more detailed methods, and at the highest levels of covert investigation, I need the most precise levels of control available. Waves processing allows for precise application with a limitless number of possible outcomes. Since we are trying to obtain accurate evidence, that level of fine-tuning makes all the difference in the world. Creativity can be a significant part of it too; strict uses of application-driven tools are often not the best way to obtain intelligence, and a little bit of imagination can go a long way. For instance, I have even used plugins that were designed for guitars to isolate the conversation of interest.”

Manchester sees the use of Waves tools by forensics investigators as a growing trend in the coming years. “These plugins and methods will have a huge impact on how investigators approach their craft. For too long, audio forensics has been about racks and racks of equipment in laboratories. And law enforcement might tend to lag behind on certain developments – most police officers still record to tape, for instance. But the fact is now, with the power of a modern laptop, I can perform restoration that will exceed that of the most expensive laboratory systems, and it is only a matter of time before this type of investigation is the norm.”

His use of Waves tools has been so revolutionary that last year, Waves and Manchester released a dedicated plugin bundle for law enforcement agencies. The Phil Manchester™ / Waves Audio Forensics Package contains nine audio plugins chosen especially for their precision in covert audio investigation: W43 Noise Reduction Plugin, X-Noise, X-Crackle, X-Hum, X-Click, C1 Compressor/Expander, Q10 Paragraphic Equalizer, PAZ Frequency Analyzer and L1 Ultramaximizer™.

He sums up why he prefers Waves tools over anything else: “For ease of use, consistency in application, processing speed, clutter-free intuitive interfaces, precision and control, Waves simply cannot be outdone.”

The Phil Manchester™ / Waves Audio Forensics Package is now available at a special price of $399.00, a savings of $300 off the MSRP. Visit http://www.waves.com/content.aspx?id=11787 for more information.

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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