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Archive by Brad Gibson

GUITAR CENTER OPENS NEW STORE IN PASADENA, TEXAS

— Pasadena Guitar Center store is the latest location to open as part of GC’s ongoing 2012 expansion —

Westlake Village, CA (May 30, 2012) – On the evening of Thursday, May 10, 2012, Guitar Center held the grand opening of its new location in Pasadena, Texas, located at 5140 Fairmont Pkwy Pasadena, TX 77505. Guitar Center Pasadena is Guitar Center’s 227th retail location.

The Pasadena store opening is part of Guitar Center’s ongoing strategic expansion plan, and the grand opening event introduced customers to a vast selection of products and a dedicated staff with unparalleled musical knowledge and experience. To celebrate this event, Guitar Center hosted a Grand Opening Weekend celebration featuring exclusive savings, gear giveaways and free events catered to local musicians. The grand opening events also included a free live performance on May 10, and free workshops continuing on May 23 and June 1.

Guitar Center’s newest Pasadena location features showrooms equipped with the latest products for musicians — from guitars, amplifiers, percussion instruments and keyboards to live sound, DJ, lighting and recording equipment. The new store also features Guitar Center Studios, an in-house, state-of-the-art lesson facility, which is creating unrivalled opportunities for Pasadena musicians of all ages and skill levels. Guitar Center Studios provides music lessons from beginner to advanced featuring certified instructors teaching world-class curriculum as well as one-on-one courses on Pro Tools, Logic Pro and GarageBand. Guitar Center Pasadena also features GC Garage, Guitar Center’s on site guitar repair service. Musicians could try out the GC Garage for free on Grand Opening night. With purchase of a guitar, customers also received a free, 22-point personalized set-up.

As part of Guitar Center’s initiatives designed to educate and inspire artists nationwide, Guitar Center Pasadena offers unique opportunities for musicians to craft their skills, maintain their instruments and experience many other aspects of the music industry first-hand. Musicians interested in learning about the industry will be able to come to the store to interact with and pick the brains of several industry leaders. Pasadena shoppers are also able to enjoy Guitar Center’s new multi-channel “endless aisle,” which includes multiple combinations of product options to conveniently choose from. Not only does the “endless isle” include Pasadena inventory, but it also provides easy access to $400 million in new and used inventory located in hundreds of stores and warehouses across the nation. Customers have the ability to combine a myriad of in-store, online and phone options to purchase music equipment from anywhere they may be, allowing for a personalized and convenient shopping experience. Free Recording Made Easy classes are conducted every Saturday from 10:00 to 11:00 am for anyone who wants to make the exciting journey into recording their music.

Ongoing Guitar Center Initiatives
In addition to special programs at the new Pasadena store, Guitar Center offers nationwide programs designed to spearhead creativity and highlight the nation’s most promising undiscovered talent. Pasadena residents will now be able to participate in these ongoing national events from their hometown:

• Guitar Center On-Stage is an annual competition that provides unsigned artists the chance to open for established artists such as Motley Crue, KISS and Jane’s Addiction.

• Guitar Center Singer-Songwriter is an artist discovery program which aims to find the nation’s best unsigned singer-songwriter. The winner receives a career-altering prize package including recording 3 songs with accomplished GRAMMY® Award-winning Producer John Shanks, recording time at Converse Rubber Tracks studio and $10,000 cash. The grand finale took place in Los Angeles on Feb. 18.

• Guitar Center’s Battle of the Blues is a nationwide amateur guitar skills competition with the goal of finding the next great undiscovered blues guitar player. This year’s winner, Jonathon “Boogie” Long, performed alongside GRAMMY-winning guitarist Warren Haynes at the Grand Finals in LA, and won an incredible prize package valued at over $50,000.

• Guitar Center’s Drum-Off, entering its 24th year, is the nationwide search for the next great undiscovered drummer. Drummers from across the nation compete in the world’s largest drum competition, vying for thousands of dollars in prizes and the coveted title of Guitar Center’s Drum-Off Champion. The grand prize package is valued at nearly $50,000.

Guitar Center Pasadena is open seven days a week. Store hours are 11:00 a.m. – 8:00 p.m. Monday-Thursday; 10:00 a.m. – 9:00 Friday; 10:00 a.m. – 8:00 p.m. Saturday; and 12:00 p.m. – 6:00 p.m. Sunday.

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Gemini Sound Takes EdgeFest 22 to the Cutting Edge with an All-EAW® KF740 Main Stage Rig

Dallas-based production company Gemini Lighting, Sound and Video, Inc. enjoyed first U.S. use of new KF740 Zero Degree Adapter to “flat-front” top four modules of each main array

Whitinsville, MA, USA, May 23, 2012 – EdgeFest has become a staple of the alternative touring circuit and an unofficial start to the summer season every April. This year’s EdgeFest, the 22nd edition of the show was no exception, featuring artists including The Black Keys, Garbage, Cake, Cage the Elephant, Arctic Monkeys, Switchfoot, Evanescence, The Ting Tings and Dead Sara. The concert took place on April 22 at the FC Stadium in Frisco, Texas, and was sponsored as always by Dallas-Fort Worth’s 102.1 The Edge FM.

Longtime EdgeFest sound system provider Gemini Sound once again brought an all-EAW® PA system to the main stage. This year’s show took EdgeFest to the cutting edge of live sound by featuring for the first time a PA system with main hangs consisting entirely of EAW KF740 Three-Way Full Range Line Array Modules. Each of the left and right line array hangs consisted of 18 KF740 enclosures, and eight more KF740s were used per side for extreme left and right side fills.

The main array represented the first U.S. use of EAW’s new Zero Degree Adapter accessory that allows sound system designers to “flat-front” the top modules in an array. Flat-fronting maximizes coupling of line array modules for increased output and longer throw. “Because we were in a soccer stadium and needed an especially long throw, the Zero Degree Adapter further enhanced the KF740’s capabilities,” stated Tim Cain, Owner and President of Gemini Sound. “We simply flattened out the top four modules on each side, and it gave us the additional coverage we were looking for. It’s a great solution that EAW came up with for this kind of application.”

Gemini Sound used all of the 48 KF740 enclosures it owns to build the PA system, including the 20 more it acquired last October, plus four more that EAW sent from its Massachusetts factory to round out the system design. In addition, the system used 40 EAW SB1000z subwoofers, 20 per side, to create a massive, full-range system that rocked EdgeFest into the night.

Cain remains a huge fan of the EAW KF760 module, which was the main system he used for EdgeFest’s PA system for the last several years. “It’s a great system, but it’s generally used with the EAW KF761 as a downfill on the bottom of the hang,” he explains. “The KF740 allows us to build the system out of one type of module, which creates a very, very consistent-sounding system with consistent tonality all the way down. Furthermore, the KF740 weighs 107 pounds, which is about 140 pounds lighter than the KF760. That meant that our main hangs this year were less than 2,000 pounds per side, versus 4,000 pounds last year. That’s a lot of manpower that you don‘t have to use to put the system up, yet still get the same level of performance in terms of power and reach.”

In addition, Cain complimented what he called the “true-90-degree dispersion” of the KF740 enclosure, which further reduced the amount of side fill that had to be designed into the system. “The KF740 is one of the finest boxes that EAW has ever built, in my opinion,” says Cain. “It’s going to be the foundation for a lot of PA systems going forward.”

For more information, please visit www.eaw.com.

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GUITAR CENTER OPENS NEW STORE IN COCONUT CREEK, FLORIDA

— Coconut Creek Guitar Center store is the latest location to open as part of GC’s ongoing 2012 expansion —

Westlake Village, CA (May 22, 2012) – On the evening of Thursday, April 26, 2012, Guitar Center held the grand opening of its new location in Coconut Creek, Florida. The store is located at 4449 Lyons Road, Suite J-106, Coconut Creek, Florida 33073. Guitar Center Coconut Creek is Guitar Center’s 226th retail location.

Guitar Center Coconut Creek’s grand opening introduced customers to a vast selection of products and a dedicated staff with unparalleled musical knowledge and experience. As with all new store openings, Guitar Center hosted a Grand Opening Weekend celebration (April 26-29) featuring exclusive savings, gear giveaways, free events and live performances catered to local musicians.

Guitar Center’s newest Coconut Creek location features showrooms for customers equipped with the latest products for musicians – from guitars, amplifiers, percussion instruments and keyboards to live sound, DJ, lighting and recording equipment. The new store also features Guitar Center Studios, an in-house, state-of-the-art lesson facility, which will create unrivalled opportunities for area musicians of all ages and skill levels. Guitar Center Studios is now the most modern and affordable lessons facility in the area. Guitar Center Coconut Creek also features GC Garage, Guitar Center’s on-site guitar repair service. Musicians could try out the GC Garage for free on Grand Opening night, and with a guitar purchase, customers could also receive a free, 22-point personalized set-up.

As part of Guitar Center’s ongoing initiatives designed to educate and inspire artists nationwide, Guitar Center Coconut Creek will offer unique opportunities for musicians to craft their skills, maintain their instruments and experience many other aspects of the music industry first-hand. Musicians interested in learning about the industry will be able to come to the store to interact with and pick the brains of several industry leaders. Coconut Creek shoppers are also able to enjoy Guitar Center’s new multi-channel “endless aisle,” which includes multiple combinations of product options to conveniently choose from. Not only does the “endless isle” include Coconut Creek inventory, but it also provides easy access to $400 million in new and used inventory located in hundreds of stores and warehouses across the nation. Customers have the ability to combine a myriad of in-store, online and phone options to purchase music equipment from anywhere they may be, allowing for a personalized and convenient shopping experience. Free Recording Made Easy classes are also conducted every Saturday from 10:00 to 11:00 am for anyone who wants to make the exciting journey into recording their music.

In addition to special programs at the new Coconut Creek store, Guitar Center offers nationwide programs designed to spearhead creativity and highlight the nation’s most promising undiscovered talent. Coconut Creek residents will now be able to participate in these ongoing national events from their hometown:

• Guitar Center On-Stage is an annual competition that provides unsigned artists the chance to open for established artists such as Motley Crue, KISS and Jane’s Addiction.

• Guitar Center Singer-Songwriter is an artist discovery program which aims to find the nation’s best unsigned singer-songwriter. The winner receives a career-altering prize package including recording 3 songs with accomplished GRAMMY® Award-winning Producer John Shanks, recording time at Converse Rubber Tracks studio and $10,000 cash. The grand finale takes place in Los Angeles on Feb. 18.

• Guitar Center’s Battle of the Blues is a nationwide amateur guitar skills competition with the goal of finding the next great undiscovered blues guitar player. This year’s winner, Jonathon “Boogie” Long, performed alongside GRAMMY-winning guitarist Warren Haynes at the Grand Finals in LA, and won an incredible prize package valued at over $50,000.

• Guitar Center’s Drum-Off, entering its 24th year, is the nationwide search for the next great undiscovered drummer. Drummers from across the nation compete in the world’s largest drum competition, vying for thousands of dollars in prizes and the coveted title of Guitar Center’s Drum-Off Champion. The grand prize package is valued at nearly $50,000.

Guitar Center Coconut Creek is open seven days a week. Store hours are 10:00 a.m. – 9:00 p.m. Monday-Friday; 10:00 a.m. – 9:00 p.m. Saturday; and 12:00 p.m. – 6:00 p.m. Sunday.

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Oklahoma City Sounds oh-so Pretty as Upstairs Productions Steps up to a Carl Tatz Design Dual PhantomFocus™ System

— Engineer/producer Ted Curtis chooses Carl Tatz Design’s PhantomFocus™ System to transform the monitoring in his Oklahoma City personal studio, Upstairs Productions —

Nashville, TN: “Well, as Carl will attest to, I was a hard sell. I had SERIOUS problems and doubted anyone could fix them. And the results? He knocked it out of the park! It’s simply incredible. The only regret is I wished I had done it sooner. Thanks Carl!” beams Oklahoma’s Upstairs Productions owner/engineer/producer Ted Curtis about his new Dual PhantomFocus™ System (PFS).

“Boy he’s not kidding about being a tough sell,” laughs Carl Tatz of Carl Tatz Design LLC and creator of the PhantomFocus System (PFS) monitor tuning protocol. “Ted has amazing ears and was determined for us to step up to the plate after being so disappointed in the past by everything he had tried to make his monitors sound the way he wanted them to.”

Tatz explains, “This was a textbook example of breaking the myth that having a well designed control room, whether designed by me or another designer, along with great monitors will render great monitoring. The fact is that the monitoring will never begin to approach the sonic impact and accuracy that the PFS can deliver – not even close – and keep in mind that most of these systems are near field.”

As part of his meticulous research, which included his studying all the literature, reading up on the various articles and reviews as well as interviewing PFS users, Curtis traveled to Nashville to experience the PFS for himself in a couple of Carl Tatz Design award winning control rooms. After hearing the systems, he quickly became a believer and decided to make the purchase. However, in spite of his being knocked out by what he heard and the assurance that we bat a thousand on all systems, his enthusiasm was still guarded because of his multiple failed past attempts to optimize the monitoring in his own room.

Expanding on his experience related to his massive console that required thoughtful consideration during the physical implementation of the PFS, Curtis observes, “The 9098i is so sensitive and precise, and the bandwidth and low-end is so remarkable, that not having proper monitoring makes it nearly impossible to work on. You simply can’t guess at it. Before we started I had an 18dB tight Q dip at 125HZ, a mountain range dip between 35Hz and 50Hz, a large bump at 20Hz, and several other issues in the 500-1550Hz range and 3-4K range. It was simply awful. It took many trips to the car to get it right IF you even got it right then. By that time you had completely lost perspective and lost all of your confidence. Well I’m glad to say now, for the first time in my life, I hear EXACTLY what I mixed in the control in both cars, absolutely no surprises. It’s really exciting if not a bit scary. I don’t have anything to blame anymore. I’ve already come a long ways in the confidence department in the short time I’ve had the PFS installed. I urge anyone who is struggling in the same way I was to give it a shot. It may likely change your life.”

Curtis continues, “Just the ability to put something in the mix in the exact place and level you want it to be, is now effortless. You simply mix it the way you want to hear it and it’s right, no more compensation. Snare drum level adjustment is easy. Additionally I’ve never experienced panning like this either. You can hear every single move, no matter how small, as you move from side to side.”

After maintaining the number one position in the Mexican food business for over 20-years in OKC with his Ted’s Cafe Escondido restaurants, Ted understands attention to detail and truly appreciates and demands the best which explains why he goes on to say, “I truly appreciated Carl’s obsession to get things right. Simply put, it’s not done until it’s done. He spent many hours getting things aligned and adjusted, then many hours more tuning, trying crossover points, re-adjusting, etc. At some point you think he’s a mad man! But when it comes time to sit in the driver’s seat, and you hear the results, you understand why he does things the way he does them. His true passion to do his best shines through. In a high-speed world where most don’t care, nor have time to do their best, Carl excels beyond anyone’s expectations.”

Curtis chose to move up to the Dynaudio Professional M1 near fields driven with the new Bryston 4B SST2 amp and use his existing ADAM S5A MK2s in a Dual PFS configuration where both near fields and mains share the same PFS frequency response curve. “The results were predictably stellar,” comments Tatz. “And Ted, who was considering closing the room down before hiring Tatz because his very high expectations were not being met, now drives his monitors with the same thrill and pinpoint accuracy as his exotic Porsche based RUF 3400K sports car.”

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GUITAR CENTER OPENS NEW NORTH CHARLOTTE STORE

— North Charlotte Guitar Center store is the latest location to open as part of GC’s ongoing 2012 expansion —

Westlake Village, CA (May 14, 2012) – Following an eventful Q1 that saw the retailer expanding its operations in Tucson, Arizona, and Highland Park, Illinois, Guitar Center held the grand opening of its new location in North Charlotte, North Carolina, on April 19, 2012. The store is located at 8813 JW Clay Blvd., STE A, Charlotte, NC 28262-5416. Guitar Center North Charlotte is Guitar Center’s 225th retail location.

Guitar Center North Charlotte’s grand opening introduced customers to a vast selection of products and a dedicated staff with unparalleled musical knowledge and experience. As with all new store openings, Guitar Center hosted a Grand Opening Weekend celebration (April 19-22) featuring exclusive savings, gear giveaways, free events and live performances catered to local musicians.

Guitar Center’s newest North Carolina location features showrooms for customers equipped with the latest products for musicians – from guitars, amplifiers, percussion instruments and keyboards to live sound, DJ, lighting and recording equipment. The new store also features Guitar Center Studios, an in-house, state-of-the-art lesson facility, which will create unrivalled opportunities for North Charlotte musicians of all ages and skill levels. Guitar Center Studios is now the most modern and affordable lessons facility in the area. Guitar Center North Charlotte also features GC Garage, Guitar Center’s on site guitar repair service. Musicians could try out the GC Garage for free on Grand Opening night, and with a guitar purchase, customers could also receive a free, 22-point personalized set-up.

As part of Guitar Center’s ongoing initiatives designed to educate and inspire artists nationwide, Guitar Center North Charlotte will offer unique opportunities for musicians to craft their skills, maintain their instruments and experience many other aspects of the music industry first-hand. Musicians interested in learning about the industry will be able to come to the store to interact with and pick the brains of several industry leaders. North Charlotte shoppers are also able to enjoy Guitar Center’s new multi-channel “endless aisle,” which includes multiple combinations of product options to conveniently choose from. Not only does the “endless isle” include North Charlotte inventory, but it also provides easy access to $400 million in new and used inventory located in hundreds of stores and warehouses across the nation. Customers have the ability to combine a myriad of in-store, online and phone options to purchase music equipment from anywhere they may be, allowing for a personalized and convenient shopping experience. Free Recording Made Easy classes are also conducted every Saturday from 10:00 to 11:00 am for anyone who wants to make the exciting journey into recording their music.

In addition to special programs at the new North Charlotte store, Guitar Center offers nationwide programs designed to spearhead creativity and highlight the nation’s most promising undiscovered talent. North Charlotte residents will now be able to participate in these ongoing national events from their hometown:

• Guitar Center On-Stage is an annual competition that provides unsigned artists the chance to open for established artists such as Motley Crue, KISS and Jane’s Addiction.

• Guitar Center Singer-Songwriter is an artist discovery program which aims to find the nation’s best unsigned singer-songwriter. The winner receives a career-altering prize package including recording 3 songs with accomplished GRAMMY Award-winning Producer John Shanks, recording time at Converse Rubber Tracks studio and $10,000 cash. The grand finale takes place in Los Angeles on Feb. 18.

• Guitar Center’s Battle of the Blues is a nationwide amateur guitar skills competition with the goal of finding the next great undiscovered blues guitar player. This year’s winner, Jonathon “Boogie” Long, performed alongside GRAMMY-winning guitarist Warren Haynes at the Grand Finals in LA, and won an incredible prize package valued at over $50,000.

• Guitar Center’s Drum-Off, entering its 24th year, is the nationwide search for the next great undiscovered drummer. Drummers from across the nation compete in the world’s largest drum competition, vying for thousands of dollars in prizes and the coveted title of Guitar Center’s Drum-Off Champion. The grand prize package is valued at nearly $50,000.

Guitar Center North Charlotte is open seven days a week. Store hours are 11:00 a.m. – 9:00 p.m. Monday-Thursday; 10:00 a.m. – 9:00 p.m. Friday; 10:00 a.m. – 8:00 p.m. Saturday; and 12:00 p.m. – 6:00 p.m. Sunday.

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EAW® Hits a Grand Slam for the Miami Marlins’ New Stadium

An asymmetric stadium bowl layout required a complicated system design that used a larger number of speakers than for any baseball park previously

Whitinsville, MA, USA, May 11, 2012 – The Miami Marlins (formerly the Florida Marlins) squared off against the World Champion St. Louis Cardinals on April 4, 2012, inaugurating a new season of baseball and christening the newest page in the history of baseball stadiums. At a cost of $515 million and sited on 17 acres in the Little Havana neighborhood of Miami, Marlins Park is everything you might expect from a South Florida sports venue – lime-green outfield walls, palm trees, pink flamingos, sea gulls and smiling marlin avatars activated when a Marlin player belts a home run. And when Jose Feliciano sang the national anthem there for the first time that Wednesday afternoon, the opening-day crowd of 36,601 heard every word crisply and clearly, thanks to a remarkable sound system using components from renowned loudspeaker manufacturer Eastern Acoustic Works® (EAW®).

Using a total of 517 EAW MK, QX and MQX series loudspeakers around the bowl in a massive distributed system designed by Wrightson, Johnson, Haddon & Williams (WJHW) and installed by Minneapolis-based systems integrator Parsons Electric, the EAW system was able to address a unique and challenging architectural issue. Marlins Park has a retractable roof, but in order to best take advantage of the sun for its natural-grass field, the stadium had to be angled in such a way that the grass get as much exposure to the sun as possible between games. As a result, rather than the usual half-dozen or so section templates in the seating areas for which a basic configuration of speakers would make up a repeatable pattern, this system’s design required over 30 individual section drawings, with nearly every one of the upper-deck sections being unique. Thus, speaker placement and aiming was different for virtually every location on the upper deck. In all, the 517 speakers were grouped into 23 categories, in some cases with multiple EAW speakers used to cover a single area. In addition, the stadium’s asymmetrical design meant that focal points often needed different throw-length speakers set at different distances and patterns. For instance, the area around home plate uses the EAW MQX8343-MS-WP long-throw enclosure from one side, but is matched on the baseline sides and outfield porch by a shorter-throw QX564-WP unit.

“The system design was very complex, but the EAW speakers were exactly what we needed to make it work,” says Tim Habedank, Systems Specialist at Parsons Electric. “On opening day, the sound was clear and highly intelligible, even over the noise of a capacity crowd.”

Habedank adds that while the roof is likely to be closed for most events at the stadium, the long reverb time when it is closed, particularly in the lower frequencies, will remain under complete control, thanks to the precise aiming pattern that the EAW speakers are capable of. “We were able to achieve very tight pattern control across the spectrum,” he says. “Yet at the same time the longest-throw speakers maintain the coherence of the sound for distances of between 200 and 300 feet. It’s really remarkable performance and the sound of the stadium shows it.”

For more information, please visit www.eaw.com.

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Adam Shulman Appointed as EAW® Installed Systems Support Manager

Company continues to expand its Application Support Group with additional personnel

Whitinsville, MA, USA, May 10, 2012 – EAW®, a world leader in audio system solutions, announces the expansion of its Application Support Group (ASG) with the appointment of Adam Shulman to the position of Installed Systems Support Manager, effective immediately. The announcement was made by Jeff Rocha, EAW President, and further underscores EAW’s dedication to customer support and the ongoing development of market-driven products.

In this newly-created role, Shulman will manage ASG support for all permanently installed sound systems, while longtime ASG resource Joe Fustolo will focus on mobile production customers. Rocha states, “Expanding ASG and bringing in a world-class resource like Adam, who is dedicated exclusively to the installation markets, further demonstrates our commitment to supporting our customers and partners. “Increasing global demand for ASG service, particularly in overseas markets, necessitated the expansion. Jerrold Stevens, Director, EAW Application Support Group, adds, “Adam’s experience in system design, project management, acoustics, education and publishing all further enhance the team’s capabilities, helping us meet the growing demand for our services.”

Prior to joining EAW, Adam has served as a Senior Consultant and Project Manager for SIA Acoustics (New York, Los Angeles and India) since 2003. He has provided acoustical and technical system design for a variety of projects including performing arts spaces, recording facilities, sports venues and houses of worship. Projects of note include a production facility and 3,500-seat arena for Healing Place Church in Baton Rouge, LA, Oriole Park at Camden Yards, and The Pearl at the Palms Concert Hall in Las Vegas. In a production context, Adam has also designed and operated sound systems for live events, including Central Park SummerStage, the Madison Square Park Music series and various special events domestically and internationally. As an educator, Adam has authored numerous articles for various trade publications, and presented at Broadway Sound Master Classes, Palme Asia, ShowWay Italy and Audio Engineering Society conventions.

Shulman notes, “I feel that I can bring my past experience as a consultant to bear on the varied types of design projects ASG handles, applying my technical knowledge combined with a practical understanding of how installation projects actually work.”

Members of the EAW Application Support Group, including Stevens, Shulman and Fustolo, will be on hand at InfoComm 2012 at the EAW booth (C10139) where they will reprise their popular ASGenius Bar – a coffee bar where designers, contractors and integrators can ask questions and review plans.

For more information, please visit www.eaw.com.

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Valparaiso, Indiana’s The Alley Recording Company Stands Above the Pack with Help from GC Pro

— Chief engineer and co-partner Marc Nelson keeps the overhead low in small-city Indiana, offering great value to acts from nearby Chicago and elsewhere —

WESTLAKE VILLAGE, CA, May 3, 2012 — The Alley Recording Company, located in the arts-friendly city of Valparaiso, Indiana, is the brainchild of co-partner and chief engineer Marc Nelson. After a stint at the Chicago Recording Company and time spent as a protégée of producer legend Bill Schnee (Carly Simon, Whitney Houston, Steely Dan), Nelson decided to open his own studio in 2008 in his hometown of Valparaiso, despite a shaky economy and an even shakier studio industry, an atmosphere in which far more studios were shutting down than opening successfully. Nelson and co-partner Chad Clifford saw the opportunity to keep the overhead low in the small yet arts-rich Valparaiso, and offer a friendly, thrifty alternative to the studios in nearby Chicago. “We initially thought about opening a facility in Chicago, but competition kept me out – there are about 425 studios there alone,” Nelson recalls. “And out here there is zero overhead. Our rent is very low and I would say we are the nicest studio between here and Indianapolis.” The business model is paying off so far, with The Alley bringing a new level of studio professionalism to the area. The studio has an impressive arsenal of gear, much of which was sourced through Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, and with whom Nelson has a longstanding relationship. “If I ever need something, GC Pro is always there,” notes Nelson. “I can’t stress enough how important they have been to my studio, simply because they always deliver.”

The two-suite facility certainly does not disappoint in terms of size, aesthetics and gear. The large live room measures 28 feet by 20 feet with 14-foot ceilings, with two isolation booths adjacent. Instruments include a Yamaha C3 grand piano, a Wurlitzer spinet, a vintage set of Ludwig drums, a Hammond A100 organ, various mallet percussion instruments, and guitars from such manufacturers as Gibson, Taylor and Rickenbacker, among other instruments. Nelson selected Focal Twin6 Be three-way monitors with matching subwoofer for his control room. “These are the only monitors I use and for my size, they are perfect. The top end is never shrill and they have plenty of power,” he states. His main console is a 36-channel MCI-Sony MXP-3000, which he runs with his Avid Pro Tools|HD2 system. The console also features eight integrated preamplifiers customized by Greg Norman from Electrical Audio. Outboard amplifiers include models from Daking, Great River, Chandler, Universal Audio, Vintech, Avalon and others. Other gear includes limiters and compressors from Summit, API, Empirical Labs and Chandler. And of course the microphone closet is fully stocked, with units from Audio-Technica, Blue, AKG, Flea (Flea 47 and Flea C12), Royer, Shure, Schoeps and others, which Nelson has mostly bought in pairs.

Valparaiso is known for its great music community, and Nelson spearheaded a 13-episode PBS series, “Live at the Alley,” filmed entirely at the studio. PBS has since asked the studio to do a second season. Nelson notes, “The main thing for the PBS series was for us to host high quality live performances – it wasn’t about money or even advertising the studio.” But the show has indeed raised the studio’s profile, and more and more acts from the Chicago area are turning to The Alley. “We got many of the large Chicago groups and a handful of others from Boston to Los Angeles involved with what we’re doing here. Let’s hope our good luck continues!”

For more information, please visit www.gcpro.com .

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Audio-Technica and Celebrated Artists Support Music Education

— Nine scholarships/donations honor A-T’s 50th anniversary —

Audio-Technica, a leading innovator in transducer technology, officially kicked off its 50th Anniversary Year in the U.S. with a special gala event held January 19, 2012, during the Winter NAMM Show in Anaheim, California. The event featured an all-star music revue produced by legendary GRAMMY® Award-winning producer Phil Ramone. Among the featured all-star cast of performers were saxophonist and longtime Audio-Technica endorser Mindi Abair, R&B/jazz vocalist Patti Austin, new age/adult-contemporary superstar and Audio-Technica endorser Jim Brickman, smooth jazz saxophonist Dave Koz, vocalist Monica Mancini, legendary trumpeter/pianist/composer Arturo Sandoval, gospel/R&B music legend BeBe Winans and Canadian jazz-pop vocalist Nikki Yanofsky. In commemoration of the event, all eight performers have decided to donate their performance honoraria to different music education programs and institutions, helping promote the importance of music education and assisting students in their pursuits.

Greg Pinto, Audio-Technica U.S. Vice President of Marketing and Consumer Sales, stated, “It was thrilling to have Phil Ramone produce the concert, and to have these eight world-class artists perform at our anniversary celebration in Anaheim marking ‘50 Years of Passionate Listening,’ and it is a special honor that they are donating these funds toward music education, a cause that is very near to the hearts of the A-T family.”

Phil Ramone donated his honorarium to The Salvation Army’s Phil Ramone Orchestra for Children. Abair has decided to donate to the Berklee College of Music Five-Week Summer Performance Program, creating the Mindi Abair/Audio-Technica Berklee Five-Week Summer Performance Scholarship. Austin is also donating her honorarium to the Berklee College of Music. Brickman is giving to his alma mater Cleveland Institute of Music (CIM), creating the Jim Brickman/Audio-Technica Scholarship. Koz is proud to donate to the GRAMMY Camp® (held at and in partnership with the USC Thornton School of Music), creating the Dave Koz/Audio-Technica GRAMMY Camp Scholarship. Mancini selected The Mr. Holland’s Opus Foundation, thereby creating the Monica Mancini/Audio-Technica Donation for Music Education. Sandoval chose the Young Musicians’ Camp at the University of Miami Frost School of Music, creating the Arturo Sandoval/Audio-Technica Scholarship for the Young Musicians’ Camp. Winans is donating to Juilliard’s Summer Jazz Workshops, creating the BeBe Winans/Audio-Technica Scholarship. Yanofsky has selected the Schulich School of Music and its Centre for Interdisciplinary Research in Music Media and Technology (CIRMMT) at McGill University, creating the Nikki Yanofsky/Audio-Technica Scholarship.

Audio-Technica endorser Abair stated, “Audio-Technica has been helping me achieve my sound for more than 18 years on the road and in the studio. I was honored to play for their 50th Anniversary and even more honored to give back with a scholarship to Berklee’s five-week program. I grew up musically and personally while getting my degree at Berklee. I was encouraged to be an individual there and create my own musical vision. That’s priceless. I couldn’t be happier to pass that gift along to another individual.”

Beverly Tryon, Director, Corporate and Foundation Relations, Berklee College of Music, remarks, “We are very grateful to Mindi Abair for selecting her alma mater to receive this generous scholarship support, and to Audio-Technica for making it possible. This scholarship will allow a deserving young person to participate in this life-changing summer experience at Berklee.”

Fellow A-T endorser Brickman stated, “I want to express my thanks to Audio-Technica for the opportunity to create the Jim Brickman/Audio-Technica Scholarship at the Cleveland Institute of Music. CIM is the school where I found my sound. I think it’s important to cultivate musicianship, and their teachers do just that. My hope is that through scholarship efforts like this one, it will open doors and further the music education of another aspiring pianist.”

“It is particularly gratifying that Jim has chosen the Cleveland Institute of Music as the beneficiary of this wonderful gift, since he is one of our own, having studied here with Marshall Griffith and Olga Radosavljevich. It was their teaching that helped transform Jim’s future life, and through this gift, CIM will be able to continue our goal of transforming lives for their future, through all that we do,” said Conservatory Dean Adrian Daly. “In consultation with the piano faculty, the scholarship will be awarded to a student who ‘reminds us of Jim,’ with the special qualities he has and has developed to be the wonderful musician, artist and entertainer that he has become. We are also extremely grateful to Audio-Technica for their connections with Jim Brickman, and for their ongoing support of our institutional mission of providing a world-class educational and transformative experience for our students, and for those with whom we interact.”

For more information, please visit www.audio-technica.com.

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Audio-Technica 2012 NAB Press Kit

Audio-Technica Positioned for Strong 2012 NAB Convention
NAB SHOW, LAS VEGAS, NV, April 16, 2012 — In the midst of its yearlong 50th anniversary celebration, Audio-Technica is poised for an eventful NAB convention.

On Monday, Tuesday and Wednesday (April 16-18, 2012), A-T’s booth (C3010) will host audio instructional sessions by Dr. Fred Ginsburg, renowned industry veteran and specialist in production sound recording for motion pictures and video; Robert Bigelow, audio engineer for HBO’s Tremé; and Steve Savanyu, Audio-Technica Director, Educational Services. More…

Audio-Technica Holds Presentations by Industry Veterans at NAB
NAB SHOW, LAS VEGAS, NV, April 16, 2012 — This year at NAB, on Monday, Tuesday and Wednesday (April 16-18, 2012), A-T’s booth C3010 will host five 30-minute audio instructional sessions throughout the day.

Dr. Fred Ginsburg, renowned industry veteran and specialist in production sound recording for motion pictures and video, will conduct two sessions each day. The first session will focus on microphone techniques and applications used for episodic television with a focus on multi-track recording, and the second session will be about techniques for rigging and attaching lavalier microphones to actors for film and video production. More…

Audio-Technica Offers AT2005USB Cardioid Dynamic USB/XLR Microphone
NAB SHOW, LAS VEGAS, NV, April 16, 2012 — Audio-Technica (booth C3010), a leading innovator in transducer technology currently celebrating “50 Years of Passionate Listening,” is displaying the AT2005USB Cardioid Dynamic USB/XLR Microphone at NAB 2012. Ideal for recording instruments and vocals, this handheld dynamic microphone has both USB and XLR connections, enabling its use either with a computer or with a P.A. system. Its durable metal construction provides long-lasting performance. Its low-mass diaphragm and smooth, extended frequency response make the microphone ideally suited for podcasting, home studio recording, field recording, voiceover and live performance use. More…

Audio-Technica Marks “50 Years of Passionate Listening”
NAB SHOW, LAS VEGAS, NV, April 16, 2012 — Audio-Technica (booth C3010), a leading innovator in transducer technology, is marking “50 Years of Passionate Listening” with its yearlong 50th Anniversary Celebration in 2012, including several limited edition commemorative products, special events and promotions for customers. From its early beginnings as a manufacturer of phonograph cartridges, Audio-Technica has expanded over the years to become a leading innovator in the design of microphones, wireless microphone systems, headphones, turntables, phono cartridges and more. A-T continues to advance the art and technology of electro-acoustic design with the manufacture of products for the professional recording, M.I., live sound, broadcast, fixed installation and consumer audio markets. On this historic occasion, Audio-Technica is taking the opportunity to look back, with a view toward the future. More…

Audio-Technica Introduces Limited Edition Products Celebrating Its 50th Anniversary
NAB SHOW, LAS VEGAS, NV, April 16, 2012 — Audio-Technica (booth C3010), a leading innovator in transducer technology currently celebrating “50 Years of Passionate Listening,” has introduced a number of limited edition products, all featuring a distinct Audio-Technica 50th Anniversary design and color scheme. The products include ATH-M50s/LE Professional Studio Monitor Headphones, ATM25/LE Hypercardioid Dynamic Instrument Microphone, AE4100/LE Cardioid Dynamic Handheld Microphone, AE5400/LE Cardioid Condenser Handheld Microphone, AE6100/LE Hypercardioid Dynamic Handheld Microphone, AT4050/LE Multi-pattern Condenser Microphone and AT4050URUSHI Multi-pattern Condenser Microphone. Representing just some of Audio-Technica’s offerings in their product line, these products are limited-edition versions of A-T’s ATH-M50s, AE4100, AE5400, AE6100, AT4050 and the legacy product ATM25. More…

Audio-Technica Shows BPHS1-XF4 Communications Headset
NAB SHOW, LAS VEGAS, NV, April 16, 2012 — Audio-Technica (booth C3010), a leading innovator in transducer technology currently celebrating “50 Years of Passionate Listening,” is showing its BPHS1-XF4 Communications Headset at NAB 2012. Based on Audio-Technica’s popular BPHS1 Broadcast Stereo Headset, the BPHS1-XF4 is designed for use with intercom systems for broadcast, theaters, sports, live events or anywhere a high-quality communications headset is required. More…

Remote Digital Media Chooses Audio-Technica Microphones and Wireless Systems to Capture theAudio on Food Network® Programs and Beyond
NAB SHOW, LAS VEGAS, NV, April 16, 2012 — If high-definition broadcast video has made the offerings on The Food Network® look good enough to reach in and sample, Remote Digital Media (RDM) makes certain that the sound is equally enticing. RDM is an EMMY Award®- and Telly Award®-winning audio and video remote company based in Woodstock, New York, that handles audio for several of the network’s most popular programs, including Next Great Baker and Rachael Ray. More…

Please click here to access online press releases and high-res photo files, or use URL below:

http://clynemedia.com/audiotechnica/NAB_4_12/index.html

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