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Archive by Brad Gibson

Auralex 2012 CEDIA Press Kit

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Wharfedale 2012 CEDIA Press Kit

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Lowell Manufacturing 2012 CEDIA Press Kit

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GC Pro Helps the Bridgeway Community Church with Its Wireless Systems

— Substantial changes in the ways wireless spectrum is allocated have led to upheaval in how wireless microphone systems are used, and GC Pro helps its clients find their way through the new reality —

The “White Space” issue has changed the way the wireless world works. As a result of the transition to digital broadcasting over the last three years, the region of the RF spectrum where wireless microphones have worked – mostly between the 700 MHz to 800 MHz range (aka the “White Spaces” between analog channels) is no longer available. That’s meant that wireless microphone users have had to replace their systems with new ones that comply with the newly constricted spectra available to them, beginning at 470 MHz up to about 698 MHz, and a small band above 900 MHz. House-of-worship users have been particularly affected, as many churches today rely on wireless audio for everything from worship services to theatrical and music performances. That was the case at the Bridgeway Community Church in Columbia, Maryland, a nondenominational, multicultural house of worship that puts an emphasis on dramatic presentations and music concerts and uses up to 24 channels of wireless for them. So when the new regulations governing the RF spectrum came into being, the church turned to their long-time collaborator for keeping its AV systems working at peak performance: Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users. Working with Mitchell Shaivitz, Account Manager at the GC Pro Baltimore area office, the church’s Technical Director Derwent “D” Williamson was able to source all of the wireless systems and products he needed to keep the church’s productions at the cutting edge of technology and regulation.

“We do a very wide range of performances here,” says Williamson, noting that the church’s location in a suburb of Baltimore means that it has to be acutely aware of changes to frequency allocation rules that particularly affect large urban areas that have a lot of sports, broadcast and entertainment venues that use substantial amounts of RF. “We’ve often had as many as twelve wireless channels going at once on stage, between actors and musicians. We need our wireless to be as reliable as possible.”

In the past, says Williamson, the church has had problems with dropouts, and the arrival of new regulations regarding wireless spectrum allocation meant it was time for an upgrade across the board. Working through GC Pro, the church purchased 14 channels of new Shure ULX-D wireless, including handheld transmitter and bodypacks, plus Shure PSM900 in-ear system and a Shure PA821A 8-channel antenna combiner.

The system was delivered in time for Williamson and his staff of technically astute volunteers to install it for the church’s annual Easter stage event. “We took a bit of a risk in putting such a new system to work on such a high-profile event on short notice,” Williamson says. “But on the other hand, we’ve been customers of GC Pro for seventeen years now, and we know that there’s a level of reliability and trust that would let us feel good about something like that. They helped us decide on what we needed, provided extremely competitive pricing and made sure they were delivered on time,” including most recently a TOA line array system and a Behringer X32 digital mixer for a multi-purpose room. “It’s a great feeling to know you have that kind of support behind you.”

For more information, please visit www.gcpro.com.

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424 POST Acquires New Meyer Acheron 80 Speaker System Installed by Guitar Center Professional & Malvicino Design Group

— GC Pro once again guides leading Hollywood post facility as it chooses critical new monitoring system for its newest sound mixing stage and provides reliable system installation through its renowned Affiliate program —

Academy Award-nominated 424 POST is an all-digital post-production sound facility based in Culver City, California, committed to meeting the needs of the entire range of postproduction sound projects, from sound design to editorial, for both big-studio projects and independent features. Most recently, 424 POST handled the sound for big-screen dance-musical feature Perfect Pitch and for Dwayne Johnson’s forthcoming action thriller Snitch, a pair of films that bookend the wide variety of audio necessary in Hollywood feature work, from full-range music scores to high-SPL action sound effects. 424 POST, which celebrated its tenth anniversary this year, handles all of it effortlessly, thanks in part to a new Meyer monitoring system sourced through Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, with whom 424 POST has a long-standing and successful relationship. In addition, the new Meyer Acheron 80 Screen Channel loudspeaker system that is now the centerpiece of 424 POST’s newest sound mixing stage was installed by Horacio Malvicino of the Malvicino Design Group, one of GC Pro’s approved vendors in its hugely successful Affiliate program.

The new Meyer Acheron 80 monitoring system was part of a larger equipment and technology purchase by 424 POST through GC Pro that also included a number of Apple Mac computers and Avid Pro Tools components also integrated by GC Pro. This was done in part to support Hollywood’s ever-growing fascination with multichannel film audio, from the 7.1 systems that 424 POST President and Partner Kami Asgar says have become the basic configuration, on up to the newly introduced multi-array Dolby ATMOS system, which will allow up to 128 discrete sound tracks and up to 64 unique speaker feeds, expected to be installed in 1,000 cinema locations next year. “Film sound is changing quickly and we knew we needed an advanced monitoring system for the new mix stage,” he says. “7.1 is now almost entry level,” Sean McCormack, Asgar’s Partner and 424 POST CEO, agrees. “Hollywood is looking for immersive sound, and our new Meyer system provides the kind of monitoring that addresses that.”

GC Pro excels at helping Hollywood professionals like 424 POST get what they need to be competitive. McCormack says he and Asgar and Partner/Vice President Tim Tuchrello spent considerable time reviewing various monitoring options, even as they constructed the critical front wall of the new theater, which would have to accommodate the behind-screen L-C-R monitors. “Bill Learned at GC Pro in Los Angeles made us aware of the Meyer Acheron monitors,” says McCormack. “They helped us further research them and provided all the additional information we required.” Asgar further notes that these particular monitors weren’t a regular product through GC Pro, but that the store’s staffers went out of their way to make them available. “One of the things that’s great about GC Pro is that with them, it’s not about selling the customer what they have – it’s about determining what the customer really needs, regardless of whether it’s on their shelves, and then getting it for them.” It’s also about making sure products are installed correctly and on schedule. McCormack says that the Malvicino Design Group worked closely with technicians from Meyer Sound and 424 POST to make sure that the new monitors were put in on time and performed to factory specs. “It would have been simpler for GC Pro to simply point us to one of their regular off-the-shelf products, but that’s not how they work,” he says. “As customers, they put us first, and that’s why we go to them first, and always will.”

For more information, please visit www.gcpro.com.

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GC Pro Takes Care of AV for Wellsville, Ohio’s Holy Trinity Parish Church

— GC Pro provides turnkey solution for Holy Trinity Church and calls upon the services of Affiliate Program member Koko Brothers Entertainment to provide the AV systems installation and integration —

The AV systems at Holy Trinity Parish Church, in Wellsville, Ohio, needed an upgrade, and Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, knew just what to do. Billy Walker, Senior Account Manager at GC Pro’s Northeast/Mid-Atlantic office in Wilmington, Delaware, working with regional service provider Koko Brothers Entertainment, outlined a plan to upgrade all of the church’s sound systems, as well as some of the audio and video systems at the affiliated St. Aloysius School. Koko Brothers is a member of GC Pro’s acclaimed Affiliate Program, which provides approved AV systems integrators as vendors for complex AV integration and installation projects.

The project was completed this summer and included systems and products such as the QSC AD-S282H-WH dual 8-inch 2-way speaker enclosure, Crown XTi 4002 power amplifiers, Shure wired and wireless microphones, a Countryman E6DW5l1SL E6 directional earset, BenQ MX717 3D-ready DLP projector, Da-lite matte white screen and PM2425 Pixmate monitor cart.

“It was really a tune-up and an upgrade, and it was a very smooth project that left their systems in a much better state,” says Walker. “The church’s sanctuary now has all-new speakers and amplifiers, and the intelligibility of the system has been greatly improved,” with new audio zones also added around the church’s interior. The school’s gymnasium and cafeteria also received new audio systems, and the BenQ / Dalite projection system is cart-mounted, making it available throughout the school for AV educational and instructional applications.

“Father Peter Haladej at the church had visited one of our local Guitar Center stores and when they realized that the customer needed design help and larger components, they sent them to GC Pro,” Walker explains. “We went in there with Koko Brothers Entertainment, evaluated their needs and created a plan that would give them the benefit of a proven installation vendor and access to GC Pro’s wide inventory and pricing. When you factor all of that in, GC Pro can’t be beat.”

Angelo Kokkinakos, Partner with his brother Lou Kokkinakos in Baltimore-based Koko Brothers Entertainment, which has done a number of projects at houses of worship, restaurants and retirement communities in partnership with GC Pro, says the church’s existing sound system wasn’t fulfilling its needs. “That’s really one of the great benefits for us and for clients in working with GC Pro,” he says. “We can take the time to really analyze what needs to be done to make a project fit the particular requirements of each location, and we have access, through GC Pro, to a much greater array of possible solutions. It’s never about one-size-fits-all; it’s always about what works best for each customer’s needs. And we were able to make a big difference in the sound at the church – when we came in, one of the biggest problems the church had that I found was a 12 dB drop in the back of the sanctuary. After the install it is less than a 3 dB drop.”

For more information, please visit www.gcpro.com.

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GUITAR CENTER OPENS NEW FAYETTEVILLE, NORTH CAROLINA STORE

— 234th Guitar Center location features on-site lessons and repair services, along with
GC’s vast inventory selection —

Westlake Village, CA (August 27, 2012) – On the evening of Thursday, August 23, 2012, Guitar Center held the grand opening of its new location in Fayetteville, North Carolina, located at 2093 Skibo Rd., Fayetteville, NC 28314-2207. Guitar Center Fayetteville is Guitar Center’s 234th retail location.

Guitar Center Fayetteville’s grand opening introduces customers to a vast selection of products and a dedicated staff with unparalleled musical knowledge and experience. To celebrate the store opening, Guitar Center hosted a Grand Opening Weekend celebration featuring exclusive savings, gear giveaways and free events catered to local musicians. As part of the grand opening celebration, Guitar Center Fayetteville has planned workshops and other events in the coming weeks.

Guitar Center’s newest Fayetteville location features showrooms for customers equipped with the latest products – from guitars, amplifiers, percussion instruments and keyboards to live sound, DJ, lighting and recording equipment. The new store features Guitar Center Studios, an in-house, state-of-the-art lesson facility, which is creating unrivalled opportunities for Fayetteville musicians of all ages and skill levels. Guitar Center Studios provides music lessons from beginner to advanced featuring certified instructors teaching world-class curriculum as well as one-on-one courses on Pro Tools, Logic Pro and GarageBand. Guitar Center Studios is now the most modern and affordable lessons facility in the area. Guitar Center Fayetteville also features GC Garage, Guitar Center’s on site guitar repair service.

As part of Guitar Center’s initiatives designed to educate and inspire artists nationwide, Guitar Center Fayetteville offers unique opportunities for musicians to craft their skills, maintain their instruments and experience many other aspects of the music industry first-hand. Musicians interested in learning about the industry will be able to come to the store to interact with and pick the brains of several industry leaders.

Fayetteville shoppers are also able to enjoy Guitar Center’s new multi-channel “endless aisle,” which includes multiple combinations of product options to conveniently choose from. Not only does the “endless aisle” include Fayetteville inventory, but it also provides easy access to Guitar Center’s $400 million in new and used inventory located in hundreds of stores and warehouses nationwide. Customers have the ability to combine a myriad of in-store, online and phone options to purchase music equipment from anywhere they may be, allowing for a personalized and convenient shopping experience.

In addition to special programs at the new Fayetteville store, Guitar Center offers nationwide programs designed to spearhead creativity and highlight the nation’s most promising undiscovered talent. Fayetteville residents will now be able to participate in these ongoing national events from their hometown:

Guitar Center On-Stage is an annual competition that provides unsigned artists the chance to open for established artists such as Motley Crüe, KISS and Jane’s Addiction.
Guitar Center Singer-Songwriter is an artist discovery program which aims to find the nation’s best unsigned singer-songwriter. Last year’s winner received a career-altering prize package which has included recording 3 songs with accomplished GRAMMY® Award-winning Producer John Shanks, recording time at Converse Rubber Tracks studio and $10,000 cash.
Guitar Center’s Battle of the Blues is a nationwide amateur guitar skills competition with the goal of finding the next great undiscovered blues guitar player. This year’s winner, Daniel “Boscoe” France, performed alongside GRAMMY Winning Producer Pete Anderson at the Grand Finals in LA, and won an incredible prize package valued at over $50,000.
Guitar Center’s Drum-Off, entering its 24th year, is the nationwide search for the next great undiscovered drummer. Drummers from across the nation compete in the world’s largest drum competition, vying for thousands of dollars in prizes and the coveted title of Guitar Center’s Drum-Off Champion. The grand prize package is valued at nearly $50,000.

Guitar Center Fayetteville is open seven days a week. Store hours are 11:00 a.m. – 7:00 p.m. Monday-Thursday; 10:00 a.m. – 7:00 p.m. Friday; 10:00 a.m. – 7:00 p.m. Saturday; and 12:00 p.m. – 6:00 p.m. Sunday.

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Waves MaxxAudio Technologies Employed on the New ASUS N Series

— Multimedia notebooks now feature studio-quality sound enhancement by Waves MaxxAudio —

TEL AVIV, ISRAEL, August 15, 2012 — The Consumer Electronics Division of Waves, the industry leader in professional audio digital signal processing and recipient of a Technical GRAMMY® award, is proud to see its MaxxAudio technologies employed on new ASUS N Series notebook computers. This line of premium portable PCs will now have the audio experience to match, as the same award-winning Waves processors that are utilized to improve sound quality in the creation of the world’s most popular music, television, gaming, movies, and multimedia titles are now available for studio-quality sound at home, in the office or on the go. A major point of focus for ASUS is its unwavering dedication to customer satisfaction with every product. This commitment holds true with the new N Series of multimedia notebooks, which deliver ASUS SonicMaster Premium audio technology to ensure the utmost sound quality. It uses enhanced hardware alongside professional Waves MaxxAudio processing tools, further enhancing audio capabilities and taking sound experiences to the next level. In terms of aesthetics, an elegant ripple-effect speaker mesh conveys the flow of lifelike, high-quality sound, emphasizing the elegant design and powerful technology offered by the new ASUS N Series to consumers worldwide.

“We are pleased to be working with ASUS on their new product line,” stated Tomer Elbaz, General Manager of the Waves Consumer Electronics Division. “The new N Series models truly live up to the ASUS reputation as a trailblazer in the new digital era, and we are proud that Waves MaxxAudio technology can help take their audio to the next level.”

Jeff Yang, Marketing Director of the ASUS System Business Group, added, “As audio is becoming increasingly important in computing, we felt it important to work with Waves, the proven leader in the professional audio recording industry, for our new N Series. Now customers are able to get larger than life, immersive sound from their notebooks at home or on the go.”

For more information, please visit www.maxx.com.

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GUITAR CENTER OPENS NEW COLLEGE STATION, TEXAS STORE

— 233rd Guitar Center location features on-site lessons and repair services, along with GC’s vast inventory selection —

Westlake Village, CA (August 21, 2012) – On the evening of Thursday, August 9, 2012, Guitar Center held the grand opening of its new location in College Station, Texas, located at 1003 Harvey Rd. Ste 100, College Station, TX 77840-3752. Guitar Center College Station is Guitar Center’s 233rd retail location.

Guitar Center College Station’s grand opening introduced customers to a vast selection of products and a dedicated staff with unparalleled musical knowledge and experience. To celebrate the store opening, Guitar Center hosted a Grand Opening Weekend celebration featuring exclusive savings, gear giveaways and free events catered to local musicians. The grand opening events will also include a free performance and workshops throughout the next two months.

Guitar Center’s newest College Station location features showrooms equipped with the latest products for musicians — from guitars, amplifiers, percussion instruments and keyboards to live sound, DJ, lighting and recording equipment. The new store features Guitar Center Studios, an in-house, state-of-the-art lesson facility, which is creating unrivalled opportunities for area musicians of all ages and skill levels. Guitar Center Studios provides music lessons from beginner to advanced featuring certified instructors teaching world-class curriculum as well as one-on-one courses on Pro Tools, Logic Pro and GarageBand. Guitar Center Studios is now the most modern and affordable lessons facility in the area. Guitar Center College Station also features GC Garage, Guitar Center’s on site guitar repair service.

As part of Guitar Center’s initiatives designed to educate and inspire artists nationwide, Guitar Center College Station will offer unique opportunities for musicians to craft their skills, maintain their instruments and experience many other aspects of the music industry first-hand. Musicians interested in learning about the industry will be able to come to the store to interact with and pick the brains of several industry leaders. College Station shoppers are also able to enjoy Guitar Center’s new multi-channel “endless aisle,” which includes multiple combinations of product options to conveniently choose from. Not only does the “endless aisle” include the College Station store’s extensive inventory, but it also provides easy access to $400 million in new and used inventory located in hundreds of GC stores and warehouses across the nation. Customers have the ability to combine a myriad of in-store, online and phone options to purchase music equipment from anywhere they may be, allowing for a personalized and convenient shopping experience.

In addition to special programs at the new College Station store, Guitar Center offers nationwide programs designed to spearhead creativity and highlight the nation’s most promising undiscovered talent. College Station residents will now be able to participate in these ongoing national events from their hometown:

Guitar Center On-Stage is an annual competition that provides unsigned artists the chance to open for established artists such as Motley Crüe, KISS and Jane’s Addiction.
Guitar Center Singer-Songwriter is an artist discovery program which aims to find the nation’s best unsigned singer-songwriter. Last year’s winner received a career-altering prize package which has included recording 3 songs with accomplished GRAMMY® Award-winning Producer John Shanks, recording time at Converse Rubber Tracks studio and $10,000 cash.
Guitar Center’s Battle of the Blues is a nationwide amateur guitar skills competition with the goal of finding the next great undiscovered blues guitar player and The grand prize package is valued at over $50,000.
Guitar Center’s Drum-Off, entering its 24th year, is the nationwide search for the next great undiscovered drummer. Drummers from across the nation compete in the world’s largest drum competition, vying for thousands of dollars in prizes and the coveted title of Guitar Center’s Drum-Off Champion. The grand prize package is valued at nearly $50,000.

Guitar Center College Station is open seven days a week. Store hours are 11:00 a.m. – 7:00 p.m. Monday-Thursday; 11:00 a.m. – 8:00 p.m. Friday; 10:00 a.m. – 7:00 p.m. Saturday; and 12:00 p.m. – 6:00 p.m. Sunday.

Upcoming event:
Monday, August 27: Guitar Workshop with Dave Elitch (Drummer for The Mars Volta, Daughters of Mara) (7:00pm)

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Audio-Technica Endorser Jim Brickman Tapes Session for Long-Running Radio Show at Audio-Technica’s Stow, Ohio Headquarters

STOW, OH, August 16, 2012 — Audio-Technica, a leading innovator in transducer technology currently celebrating “50 Years of Passionate Listening,” was proud to recently host A-T endorser Jim Brickman as he recorded segments for his radio show Your Weekend with Jim Brickman, currently celebrating its 15th year as a syndicated hit, at Audio-Technica’s studio at their Stow, Ohio headquarters on August 3, 2012. A-T products used during the session included the AT4047/SV Cardioid Condenser Microphones and ATH-M50 Professional Studio Monitor Headphones.

About Jim Brickman
Jim Brickman has revolutionized the sound of solo piano with his pop-style instrumentals and star-studded vocal collaborations. A native of Cleveland, Jim Brickman began playing piano at the age of five and studied music at the prestigious Cleveland Institute of Music. Since the release of his debut album No Words in 1994, Jim Brickman’s romantic piano sound has made him the best-selling solo piano artist of our time. He has established a reputation for his collaborations with many gifted musical artists: Lady Antebellum, Martina McBride, Kenny Loggins, Michael W. Smith, Carly Simon, Herb Alpert, Collin Raye, Michael Bolton, Donny Osmond, and Olivia Newton-John. His signature style has brought him six Gold and Platinum albums, 30 charted adult radio hits, and two GRAMMY® nominations. He recently tied for most Number One albums on Billboard’s New Age chart, and he currently holds four of its Top 10 spots. Catch Jim Brickman On A Winter’s Night touring this holiday season. For a complete list of tour dates and details visit jimbrickman.com.

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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